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      "Replace every 'Contents' title with an action title that states the slide's insight (e.g. p.11's Net Zero language is the model)",
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      "Build out the 'Way Forward' section with a synthesis slide that converts the five megatrends into 3-4 prioritized actions before pivoting to the EY framework",
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      "No thesis in the first five slides; the deck takes until p.8 to begin substantive content and never states 'so what for the reader'",
      "'Way Forward' section (p.20-21) is a divider plus a transition with no actual recommendation — the bridge from analysis to action is missing",
      "Closes on office locations (p.27-28) rather than a CTA, recommended next step, or memorable insight"
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    "closingCritique": "The deck closes with a 'Sustainability by Design Framework' (p.25), a divider on 'Measurement and communication' (p.26), then office lists (p.27-29) — no explicit call to action, recommended next step, or memorable parting line. It tapers into appendix rather than landing.",
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