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is falling' / 'Brands must close the gap') so the structure argues the story", "Compress the 40-slide country-data appendix into a 'key cuts' spread plus a linked data supplement; keeping it inline dilutes the narrative end" ], "closingScore": 38, "openingScore": 68, "topStrengths": [ "Strong insight-bearing titles on the analytical spine (p.9 declining action, p.10 sacrificing too much, p.15 risk-concern correlation, p.26 trust in company claims)", "Clear thesis stat surfaced early via p.3 Key findings (74% concerned) reinforced by the foreword's disengagement tension", "Effective use of quote_slides (pp.17, 22) to humanize the data and inject expert voice between statistical slides" ], "topWeaknesses": [ "Recommendation is buried: the only prescriptive slide (p.25 'Three things to bring consumers along') sits mid-deck with no visual weight or escalation", "Title discipline collapses in the 'What does this mean for brands?' block (pp.21–27) where five consecutive slides share the identical topic-label title", "Back half (pp.28–67) is a 40-slide appendix of near-identical data_table/peer_benchmark slides with questionnaire-style titles ('To what extent do you agree or disagree...') — no synthesis, no story", "Closing is an anticlimax — ends on a webinar promo (p.27), methodology (p.68), and contact card (p.69) rather than a call to action" ], "narrativeScore": 58, "pillarCritique": "Top-level dividers are binary and lazy — 'PART ONE: PEOPLE AND CLIMATE CHANGE' vs 'PART TWO: APPENDIX AND COUNTRY DATA' — and appendix sub-dividers ('role of me and my country', 'Understanding and misperceptions', 'UN Sustainability goals', 'road to net zero') are topic buckets, not MECE pillars arguing a thesis.", "closingCritique": "The last five non-appendix slides end on a weak webinar plug (p.27 'To learn more... watch the recent Ipsos webinar') and the very last slide (p.69) is a contact card after a methodology page; the only real recommendation ('Three things to bring 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For ESG, it is both the worst of times and the best of times. The worst of times in terms of temperatures rising above the 1.5°c target for the first time last year, only 17% UN SDGs being reached and ESG being increasingly politicised. However, there are positives too. The world now invests almost twice as much in clean energy as it does in fossil fuels, there is a business imperative to progress, and most countries are resetting their commitments to global climate targets. As we see in this report, people recognise that the last decade has been the hottest on record and they believe it is important for us to keep temperatures under the 1.5°c target. However, we also see that people are becoming less action focused and more disengaged. This report is divided in two. The first section puts people’s attitudes in context looking at where there is understanding and where there are misperceptions. The second part brings all of the data together, allowing you to explore differences in attitudes across countries. Rarely is the world united on how to respond to the biggest crises affecting the world and there are many nuances across countries. There is much food for thought here. We look forward to discussing with you what it all means for your country, or your business.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:10:25.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2c160cd4-c99e-467d-b3a4-556c52b0ba46", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.22, "x": 0.512, "y": 0.554 }, "kind": "paragraph", "text": "Sue Phillips, Global Head of ESG, Ipsos\nSue.Phillips@ipsos.com\nYou can find our latest insights and what actions Ipsos is taking on ESG here:\nhttps://www.ipsos.com/en/ipsos-and-esg", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:10:25.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "51a4c882-651c-470c-8f38-3a2b0ae716ed", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.186, "x": 0.036, "y": 0.948 }, "kind": "source-note", "text": "© Ipsos | People and Climate Change 2025", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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The worry is in many European markets this rises to over one in two. In Europe there are worries about the transition to renewable energy will lead to higher energy prices. This is especially true in Germany (59%) and the Netherlands and Belgium (both 56%). 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Around one in three (29%) believe there is no consensus among climate scientists about the effects of climate change.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:10:26.041+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cf778d94-518a-45c9-ba9a-a16bdfaddbd3", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.03, "y": 0.95 }, "kind": "source-note", "text": "© Ipsos | People and Climate Change 2025", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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Across 32 countries participants were similarly about as likely to overestimate the proportion of electronic waste that is recycled as to get this right; 26% overestimate this, and 25% get this right (true proportion: 22%). Over a quarter (29%) are correct that about half of the world's population experienced severe water scarcity for at least part of the previous year (true proportion: roughly half). However, 35% underestimate this. 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The survey results for these countries should be viewed as reflecting the views of the more \"connected\" segment of their population.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:10:44.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3b68868a-59b1-4012-839f-ad1705808b97", "parentComponentId": null }, { "bbox": { "h": 0.75, "w": 0.2, "x": 0.764, "y": 0.178 }, "kind": "paragraph", "text": "not intended to suggest a total result. 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