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declarative title, and move the per-behaviour charts to the appendix" ], "closingScore": 28, "openingScore": 72, "topStrengths": [ "Provocative opening stat used as both cover-context and section divider (p.2–3: 'What is the plan?' + 31%)", "Several genuinely declarative, insight-bearing action titles in the analytical core (p.8 on net-zero vs. awareness correlation; p.10 on stability despite COVID; p.16 on no rebound to unsustainable behaviour)", "Explicit summary slides for each theme (p.6 Global Market Averages, p.25 'public attitudes', p.26 'public action') give the reader anchor points" ], "topWeaknesses": [ "No recommendation, implication or call-to-action slide — deck ends with 'THANK YOU' (p.44) and 'ABOUT IPSOS' (p.45) after a disclaimer", "Final 9 slides (p.32–41) are a ranked behaviour dump with topic-label titles ('Likelihood to recycle', 'Likelihood to eat less meat') — the insight that high-impact actions rank lowest is never landed as a headline", "Redundant openers: p.2 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The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:15:42.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1ad4fcc9-abe7-49aa-ab6f-663299ef97b0", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.3, "x": 0.05, "y": 0.26 }, "kind": "paragraph", "text": "The survey instrument is conducted monthly in 30 markets around the world via the Ipsos Online Panel system. The markets reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, Chile, Colombia, France, Great Britain, Germany, Hungary, Hong Kong, India, Italy, Japan, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey and the United States of America. 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The samples in Brazil, Chile, mainland China, Colombia, Hong Kong, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey are more urban & educated, and/or more affluent than the general population. We refer to these respondents as “Upper Deck Consumer Citizens”. 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Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. “Game Changers” – our tagline – summarises our ambition to help our 5,000 clients to navigate more easily our deeply changing world. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). 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At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. 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