{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5e87-7479-8207-9871de845f52", "slug": "6e797928f9997e0d", "title": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia", "subtitle": "Google, Temasek, Bain", "author": "Google, Temasek, Bain", "pageCount": 65, "kind": "consulting-deck", "orientation": "portrait", "aspectRatio": 0.707, "document": { "id": "019dd923-5e87-7479-8207-9871de845f52", "slug": "6e797928f9997e0d", "title": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia", "rawTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia", "authorId": "Bain", "authorName": "Google, Temasek, Bain", "authorDisplay": "Google, Temasek, Bain", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "e-Conomy_SEA_2016_report.pdf", "sourceUrl": "https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2016_report.pdf", "sourceDate": "2019-01-01 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-24 13:06:31+00", "status": "ready", "pageCount": 65, "orientation": "portrait", "aspectRatio": 0.707, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/6e797928f9997e0d", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 65, "pagesIndexed": 65, "pagesWithImages": 65, "pagesWithMetadata": 65, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 424, "chartCount": 62, "metricSlides": 0, "toolMatches": 161, "documentToolMatches": 0, "frameworkMatches": 10, "arcMatches": 2, "beatMatches": 10, "loopMatches": 9, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99b1-429cf66ee496", "evidence": "Deck peels from headline ($100B, p.13-16) inward to country layer (17-26), sector layer (27-43), DFS core insight (44-50), then implications (51-61).", "isPrimary": true, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "matchId": "019dd95a-0543-7581-99b1-46cb4bab5bdd", "evidence": "Deck repeatedly oscillates today vs 2025: $100B→$300B (p.14), $1T DFS (p.46), country GMV projections (p.18), 4x non-metros (p.30).", "isPrimary": false, "confidence": 62, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 16, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 4, "name": "Surface Observation", "beatId": "019dd95a-07a6-74c7-9027-2df4393b276c", "matchId": "019dd95a-0543-7581-99b1-429cf66ee496", "beatType": { "name": "Surface Observation", "slug": "onion-surface-observation", "status": "active", "canonId": "019dd9b8-0b39-73c0-b415-6c4cf34cc343", "version": 1, "description": null }, "evidence": "Exec summary + $100B GMV reveal slide", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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"Title 'Players expanded sideways, competition intensified'", "confidence": 85 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Two heat maps side-by-side (2015 vs 2019)", "confidence": 88 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Three-tier color: Core / Adjacent / Nascent", "confidence": 85 }, { "id": 78, "slug": "contrast-pairs", "layer": "Slide", "evidence": "2015 sparse heat map vs 2019 saturated one", "confidence": 80 } ], "page_number": 43 }, { "tools": [ { "id": 1, "slug": "scqa-framework", "layer": "Block", "evidence": "DFS section opens classic Situation→Complication→Question→Answer arc", "confidence": 70 }, { "id": 103, "slug": "aha-moment", "layer": "Loop", "evidence": "Loop 7 (Aha Moment) anchors — DFS inflection-point thesis to follow", "confidence": 75 } ], "page_number": 44 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'insufficient access to basic Financial 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"evidence": "Title 'uniquely diverse and fragmented competitive landscape'", "confidence": 80 }, { "id": 56, "slug": "anchoring-bias", "layer": "Block", "evidence": "Callout anchors '$110B loan book by 2025'", "confidence": 65 } ], "page_number": 47 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Competitive landscape in Southeast Asia'", "confidence": 80 }, { "id": 131, "slug": "gestalt-principles", "layer": "Slide", "evidence": "Companies grouped by quadrant via proximity", "confidence": 75 }, { "id": 165, "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Visual matrix dense with brand logos/names", "confidence": 70 } ], "page_number": 48 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Different solutions for different consumer segments'", "confidence": 85 }, { "id": 16, "slug": "three-pillars", "layer": "Block", "evidence": "Banked / Underbanked / Unbanked three-segment structure", "confidence": 80 }, { "id": 34, "slug": "the-rule-of-three", "layer": "Block", "evidence": "Exactly three consumer segments treated", "confidence": 78 } ], "page_number": 49 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Supportive policies for DFS' is the recommendation", "confidence": 78 }, { "id": 16, "slug": "three-pillars", "layer": "Block", "evidence": "Policy recommendations clustered into pillars", "confidence": 65 } ], "page_number": 50 }, { "tools": [ { "id": 74, "slug": "inductive-reasoning", "layer": "Loop", "evidence": "Loop 8 (Pattern Hunter) anchors — funding evidence to compound", "confidence": 70 } ], "page_number": 51 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Callout '6 years ahead of estimate'", "confidence": 78 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Funding $B time-series bar chart", "confidence": 70 } ], "page_number": 52 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Two in three dollars to e-Commerce and Ride Hailing'", "confidence": 80 } ], "page_number": 53 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Unicorns and Aspiring Unicorns take center stage'", "confidence": 80 }, { "id": 56, "slug": "anchoring-bias", "layer": "Block", "evidence": "$24B of $37B anchor", "confidence": 65 } ], "page_number": 54 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Funding for Unicorns bar chart", "confidence": 70 }, { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Callout '$5B raised by Aspiring Unicorns since 2016'", "confidence": 70 } ], "page_number": 55 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Investor confidence remains strong'", "confidence": 80 } ], "page_number": 56 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Callout 'Larger checks topping last year's records'", "confidence": 75 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Early-stage funding time-series", "confidence": 65 } ], "page_number": 57 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Callout names need for $25-100M Series C+ rounds", "confidence": 75 } ], "page_number": 58 }, { "tools": [ { "id": 78, "slug": "contrast-pairs", "layer": "Loop", "evidence": "Loop 9 (before/after) anchors — challenges then vs now", "confidence": 78 }, { "id": 100, "slug": "payoff", "layer": "Loop", "evidence": "Closes earlier set-up of six challenges from prior reports", "confidence": 70 } ], "page_number": 59 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Callout 'Internet Access, Logistics, Payments turned into opportunities'", "confidence": 80 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Six icon-circles in 2x3 grid for the six challenges", "confidence": 88 }, { "id": 131, "slug": "gestalt-principles", "layer": "Slide", "evidence": "Icons grouped via proximity into challenge set", "confidence": 80 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Solid blue ring = significant progress, light = limited", "confidence": 80 }, { "id": 2, "slug": "mece-principle", "layer": "Block", "evidence": "Six non-overlapping challenges form complete set", "confidence": 75 } ], "page_number": 60 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Callout 'pieces of the puzzle falling into place'", "confidence": 75 }, { "id": 70, "slug": "storytelling-effect", "layer": "Block", "evidence": "Closes deck with seasoned-founders narrative", "confidence": 65 }, { "id": 72, "slug": "social-proof", "layer": "Block", "evidence": "References founders/early employees as validation", "confidence": 60 } ], "page_number": 61 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Appendix e-Commerce GMV chart", "confidence": 65 } ], "page_number": 63 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Appendix data table for Online Media and Ride Hailing", "confidence": 60 } ], "page_number": 64 } ], "slides_seen": 65, "deck_summary": "Bain/Google/Temasek e-Conomy SEA 2019 follows a research-report Onion arc — peeling from the $100B headline through country, sector, and DFS layers — with strong action titles, repeated 2015-2019-2025 sparkline contrasts, and disciplined three-pillar / MECE structures, but reads as evidence-driven analysis rather than a recommendation deck.", "secondary_arcs": [ { "id": 7, "slug": "sparkline", "beats": [ { "name": "What Is", "end_page": 12, "evidence": "Mobile internet baseline today", "position": 1, "start_page": 7 }, { "name": "What Could Be", "end_page": 16, "evidence": "$100B today / $300B by 2025 reveal", "position": 2, "start_page": 13 }, { "name": "What Is", "end_page": 43, "evidence": "Today's country and sector reality", "position": 3, "start_page": 17 }, { "name": "What Could Be", "end_page": 58, "evidence": "DFS $1T opportunity + funding for next wave", "position": 4, "start_page": 44 }, { "name": "New Bliss", "end_page": 61, "evidence": "Ecosystem challenges resolving — region matures", "position": 5, "start_page": 59 } ], "evidence": "Deck repeatedly oscillates today vs 2025: $100B→$300B (p.14), $1T DFS (p.46), country GMV projections (p.18), 4x non-metros (p.30).", "confidence": 62 } ], "images_inspected": 7, "slide_frameworks": [ { "frameworks": [ { "name": "2x2 Matrix", "slug": "2x2-matrix", "evidence": "Bubble chart with axes 'GMV CAGR 2015-2019' (Y) and 'GMV as % of GDP 2019' (X)", "confidence": 75 } ], "page_number": 18 }, { "frameworks": [ { "name": "Comparison Matrix", "slug": "comparison-matrix", "evidence": "Two-column compare: Metros vs Beyond Metros across Growth driver / User benefits / Society", "confidence": 65 } ], "page_number": 30 }, { "frameworks": [ { "name": "Service Coverage Heat Map", "slug": "service-coverage-heat-map", "evidence": "Sectors x services grid coded Core / Adjacent / Nascent for 2015 vs 2019", "confidence": 75 } ], "page_number": 43 }, { "frameworks": [ { "name": "Digital Financial Services Five Categories", "slug": "dfs-five-categories", "evidence": "Five labelled icons: Payments / Remittance / Lending / Investment / Insurance", "confidence": 78 } ], "page_number": 46 }, { "frameworks": [ { "name": "2x2 Matrix", "slug": "2x2-matrix", "evidence": "Axes labelled 'Financial Services↔Consumer Services' x 'New Entrants↔Established Players'", "confidence": 80 } ], "page_number": 48 }, { "frameworks": [ { "name": "Six Key Ecosystem Challenges", "slug": "six-key-ecosystem-challenges", "evidence": "Named in title: 'six key challenges' — Funding, Consumer Trust, Talent, Internet Access, Logistics, Payments", "confidence": 80 } ], "page_number": 60 } ] }, "matchedAt": "2026-04-27 02:39:08+00", "slidesSeen": 65, "deckSummary": "Bain/Google/Temasek e-Conomy SEA 2019 follows a research-report Onion arc — peeling from the $100B headline through country, sector, and DFS layers — with strong action titles, repeated 2015-2019-2025 sparkline contrasts, and disciplined three-pillar / MECE structures, but reads as evidence-driven analysis rather than a recommendation deck.", "imagesInspected": 7, "extractionSeconds": 450.53812 }, "score": { "backend": "claude", "scoredAt": "2026-05-02 13:36:11.575+00", "subScores": { "scqa_arc": 52, "action_titles": 58, "mece_structure": 72, "closing_strength": 48, "evidence_quality": 82, "clarity_of_thesis": 78, "production_quality": 65, "visual_storytelling": 66 }, "totalScore": 66, "coveragePct": 100, "explanations": { "scqa_arc": "Reads as an analytical market-sizing dump rather than SCQA — there is a clear Situation (region growing fast) and pieces of Complication (financial inclusion gap, urban-rural spread, late-stage funding gap) but no single Question driving a unified Answer.", "action_titles": "About half the slides use insight-bearing sentences (e.g., slide 32 'e-Commerce blazes through $38 billion, turbocharged by shopping festivals'), but ~20 slides revert to topic labels like 'Indonesia' (21), 'Population by age group' (11), 'Late stage funding ($B)' (58).", "mece_structure": "Sections progress cleanly from macro context to two-speed regional view to metro vs beyond-metro to sector deep-dives to DFS to funding to ecosystem challenges, with little overlap, though 'two-speed SEA' (17-20) and 'beyond metros' (27-30) flirt with the same urban-rural axis.", "closing_strength": "Deck ends with a six-challenge progress check (60) and a narrative paragraph on talent maturity (61) before going straight to appendix and back-cover — no consolidated recommendation slide, CTA, or 'what to do next' synthesis.", "evidence_quality": "Strong — claims are routinely backed by GMV data, Google Trends panels (33, 38, 40), R-squared correlations (42), competitive heatmaps (43), and funding tables, with footnotes and tri-party data attribution throughout.", "clarity_of_thesis": "Cover (slide 1) and exec summary (slide 4) declaratively state the $100B milestone thesis, and slide 5 crystallizes the DFS inflection-point sub-thesis — the central argument is identifiable within the first five slides.", "production_quality": "Consistent Bain/Google/Temasek branding, disciplined footnotes, and recurring section-divider metaphors, but action-title density is inconsistent and ~14% of slides are overcrowded, dragging polish below report-grade benchmarks.", "visual_storytelling": "Charts are mostly well-matched to the message (bubble for sizing, scatter with R-squared for engagement-monetization on slide 42, heatmap on 43), but density is flagged 'overcrowded' on 8+ slides (9, 15, 29, 32, 39, 42, 43, 45, 47)." }, "slidesAnalyzed": 65 }, "review": { "backend": null, "verdict": "A polished market-sizing research report with strong headline discipline and sector-opener titles, but structurally a topic-ordered atlas rather than a Storymakers argument — use p.4/p.14/p.32/p.35/p.36 as exemplars of action titles, not the deck as a whole for story arc.", "reviewedAt": "2026-04-24 16:51:55+00", "slidesSeen": 65, "suggestions": [ "Rewrite country pages p.21–26 as action titles naming each country's distinctive thesis (e.g. 'Indonesia: $40B economy, quadrupled since 2015 at 49% CAGR') instead of bare country labels", "Replace the drift-off ending with a 2–3 slide Resolution: an explicit 'So what' for investors, policymakers, and operators, anchored on the DFS inflection already previewed on p.5", "Insert a Complication slide after the exec summary naming the tension (e.g. 400M underbanked, metro-vs-non-metro gap, late-stage funding shortfall from p.58) so analytical chapters have a problem to resolve, not just a market to describe", "Upgrade chart-label titles (p.11, p.16, p.52, p.57, p.58) to state the finding — 'SEA closing the gap with the US (8.5% vs 6.5% of GDP)' instead of 'Internet economy GMV as % of GDP'" ], "closingScore": 42, "openingScore": 74, "topStrengths": [ "Answer-first framing on the cover and p.4 exec summary — the $100B number is planted before the reader turns a page", "Strong sector-opener titles that pair a verb with a dollar figure (p.32 $38B e-Commerce, p.35 $13B Ride Hailing, p.36 $20B Food Delivery, p.37 $14B Online Media)", "Consistent use of section dividers (nine of them) gives the 65-page deck clear chapter rhythm", "Callouts are numeric and specific (e.g. p.10 '360 million users', p.18 'Indonesia … quadrupled … 49% a year') — the reader gets the point without reading the chart" ], "topWeaknesses": [ "No Complication or problem frame — the deck never says 'here's what's at risk if you ignore this'; it is a sizing report dressed as a story", "Closing is a fade-out, not a 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This document was produced by and the opinions expressed are those of Google, Temasek, Bain and other third parties involved as of the date of writing and are subject to change. It has been prepared solely for information purposes over a limited time period to provide a perspective on the market. Projected market and financial information, analyses and conclusions contained herein should not be construed as definitive forecasts or guarantees of future performance or results. Google, Temasek, Bain or any of their affiliates or any third party involved makes no representation or warranty, either expressed or implied, as to the accuracy or completeness of the information in the report and shall not be liable for any loss arising from the use hereof. Google does not provide market analysis or financial projections. 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Just over a decade ago, four in five Southeast Asians had no Internet connectivity and limited access to the Internet. Today, Southeast Asians are the most engaged mobile Internet users in the world. There are 360 million Internet users in the region and 90% of them connect to the Internet primarily through their mobile phones.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:13.801+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0cb65b77-2780-488e-8e57-7cb9df03c4e5", "parentComponentId": null }, { "bbox": { "h": 0.115, "w": 0.81, "x": 0.095, "y": 0.368 }, "kind": "paragraph", "text": "Southeast Asia's Internet economy hits $100 billion. Powered by these fundamental changes in consumer behavior, the Internet economy continues to grow at an unprecedented pace. It has soared to $100 billion for the first time in 2019, more than tripling in size over the last four years. e-Commerce and Ride Hailing continue to beat the most optimistic of predictions. Online Media and Online Travel keep growing at a steady rate, with ample room to expand further. 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Companies are switching their focus from acquiring new customers to driving engagement. Their goal is to convince users to stay on their platforms for longer, in the belief that purchases will follow. Vying for user engagement, companies have expanded their scope across sectors, moving into new services, gamifying promotions and streaming enticing content. This has ignited more intense competition, while providing users with more choices and lower prices.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:13.801+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2979d492-8e82-4aaa-b30b-d6f87b1937b7", "parentComponentId": null }, { "bbox": { "h": 0.095, "w": 0.81, "x": 0.095, "y": 0.77 }, "kind": "paragraph", "text": "Growth opportunities beyond Metros. The growth of the Internet economy has yet to spread evenly across Southeast Asia. Seven Metropolitan areas, which house just 15% of the region's population, still account for more than 50% of the Internet economy. On average, people living in these Metro areas buy six times more online than those living elsewhere. 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The Internet economies in Malaysia, Thailand, Singapore and the Philippines are growing by between 20% and 30% annually, with no signs of slowing down. This is a remarkable feat compared to other regions, but hardly the best showing in Southeast Asia. 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It is this strong spending power that makes Singapore's Internet economy, worth $12 billion in 2019, comparable in size to its much larger neighbors.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:21.579+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1db59257-ea73-4e51-8776-fa0bff58e6a8", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.82, "x": 0.09, "y": 0.45 }, "kind": "paragraph", "text": "While Indonesia and Vietnam are leading the way, Malaysia, the Philippines, Singapore and Thailand are also performing strongly. In fact, with growth rates averaging between 20 and 30% a year since 2015, these countries stack up very well against many others globally.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:21.579+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7d386448-ba0d-4124-84cf-5fd9041fcbf3", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.82, "x": 0.09, "y": 0.35 }, "kind": "paragraph", "text": "These dynamics are unlocking opportunities for entrepreneurial Vietnamese SMBs, which have jumped onboard the Internet economy to do business. Investor confidence in Vietnam, the third most-funded economy in the region after Indonesia and Singapore, is on the rise.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:21.579+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a48acb20-ba88-448b-92ed-769796405063", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.58, "x": 0.33, "y": 0.54 }, "kind": "paragraph", "text": "Singapore continues to punch above its weight as the established gateway for funding in Southeast Asia. Internet companies based in the Lion City have raised more than $23 billion since 2016. 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For one thing, all three pose regulatory uncertainties when it comes to Ride Hailing, which is a possible reason why the industry is not growing as quickly as in Indonesia, Singapore and Vietnam. 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Global venture funding dropped 17.5% in the second quarter of 2019 from the same period a year earlier, according to data from Crunchbase.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:19.66+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "863d527a-7f20-484f-8cde-1d72e4e501fa", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.82, "x": 0.09, "y": 0.28 }, "kind": "paragraph", "text": "But even as global tech funding takes a hit, Southeast Asia has remained a bright spot. Funding flows into the region continued to grow at a healthy pace, from the high base of a record-breaking 2018. 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Meanwhile, deal flow is gaining momentum in nascent sectors like Education and Healthcare. With an Internet economy now on track to reach $300 billion by 2025, it is reasonable to expect that investors will continue to deploy capital in Southeast Asia.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:25.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0841bbef-4f0d-4360-b49c-4aa31ca0b776", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.82, "x": 0.09, "y": 0.24 }, "kind": "paragraph", "text": "e-Commerce and Ride Hailing have dominated the funding scene in Southeast Asia, attracting two in every three dollars raised since 2016. The reasons are clear: both sectors are growing at record pace as consumers embrace both types of services, marking a permanent shift in the way people view such conveniences.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:25.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "112b7f49-ae79-4775-b74e-be6e0005b68e", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.82, "x": 0.09, "y": 0.62 }, "kind": "paragraph", "text": "e-Commerce continues to ride the crest of a wave, attracting $9.9 billion worth of investments since 2016. And the sector shows little sign of slowing down. After raising a record $4.3 billion in 2018, another $2.5 billion flowed to e-Commerce in the first half of 2019, close to the sizzling pace in the first half of last year. Unicorns have raised billion-dollar rounds to win over consumers through various strategies. This is particularly the case in Indonesia, where all four Southeast Asian e-Commerce Unicorns — Bukalapak, Lazada, Shopee and Tokopedia — compete.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:25.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "32c31674-72d5-4b6d-8397-b7eadac0c4d1", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.82, "x": 0.09, "y": 0.47 }, "kind": "paragraph", "text": "The two leading players, Grab and Gojek, have invested heavily into building competing Transport and Food Delivery businesses across multiple countries. Both are also venturing into Financial Services such as payment technologies, loans and insurance. The multi-billion-dollar late-stage financing rounds they have embarked on are among the largest of their kind, both in the region and globally. The two companies have also started to act as investors in the ecosystem, deploying their capital in bolt-on acquisitions of new ventures active in Financial Services, Logistics, Food Delivery and Preparation.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:25.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3f4422e9-2cd2-4019-8f85-dd82c9abd126", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.82, "x": 0.09, "y": 0.77 }, "kind": "paragraph", "text": "Online Travel, the most mature sector in the Internet economy, saw an uptick in investment in 2018, when it attracted over $600 million. A big part of this was due to Indonesian Online Travel Unicorn Traveloka. The company raised more than $400 million as it looked to fund its regional expansion and develop services beyond flight and hotel bookings, such as lifestyle and insurance services.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:25.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b3c299a2-d7ca-4bbb-96c4-a6a33dbfb316", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.82, "x": 0.09, "y": 0.2 }, "kind": "title", "text": "Two in three dollars raised by e-Commerce and Ride Hailing players", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:25.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e6b4c8ea-273d-499e-bf6b-8368166c0fb3", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "5b2596c0-03a7-40b8-b7dc-f737c23df070", "evidence": "e-Commerce and Ride Hailing have dominated the funding scene in Southeast Asia, attracting two in every three dollars raised since 2016.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:40:52.833816+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 53, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. 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In line with rising e-Commerce demands, these companies have built processes primed for delivering millions of parcels. They rely on technology to do this well by optimizing their fleets and delivery schedules. 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At the same time, merchant acceptance of these services is on the rise, both online and offline. A positive flywheel has finally started to spin across Southeast Asia. It is oiling the Internet economy, easing choke points in checkout processes and cutting costs in cash management and returns.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:27.242+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44687f4b-9c2f-40a4-b9fc-14ea89da7bb3", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.81, "x": 0.095, "y": 0.42 }, "kind": "paragraph", "text": "Now with nationwide deliveries as the norm, companies are racing ahead to offer next-day and same-day deliveries. 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Southeast Asians who moved abroad to study and start their careers are also responding to the call, with more heading home to join or found startups. This “reverse diaspora” — one that was unheard of only a few years ago — is yet another show of confidence in the future of Southeast Asia’s Internet economy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:27.242+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6dd75945-f0fc-44fb-8042-fcd2b6d6e727", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.81, "x": 0.095, "y": 0.82 }, "kind": "paragraph", "text": "With increased Consumer Trust, steady investor confidence and critical enablers like Internet Access, Logistics and Payments being addressed, different pieces of the puzzle are falling into place. While the journey to the first $100 billion may have been full of surprises, the best days of Southeast Asia’s Internet economy are clearly ahead.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:21:27.242+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ba992646-1f32-48ee-9e1e-3625a2ac0c86", "parentComponentId": null }, { "bbox": { "h": 0.23, "w": 0.81, "x": 0.095, "y": 0.068 }, "kind": "paragraph", "text": "One example is Internet Access. A few years ago, a major complaint among users in the region was that mobile connectivity was slow, expensive and poorly distributed. Today, access has improved even outside the big cities, and prices have dropped significantly as mobile speeds caught up. The launch of mobile virtual network operators (MVNOs) has played a big part in changing the landscape, stirring competition and driving down the prices of prepaid services. Telco companies have teamed up to boost usage of these services, bundling Music and Video Streaming apps in zero-rated mobile plans. Tech companies have also launched apps that are optimized for lower data consumption and can work offline or with patchy connectivity. 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