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The sector has lagged other consumer industries in recognising the increasing purchasing power of technologically-sophisticated millennials. Collectively millennials and Generation Z will represent more than 40 per cent of the overall luxury goods market by 2025, compared with around 30 per cent in 2016. Unlike Baby Boomers, many millennial luxury consumers expect to interact with brands across a range of digital platforms, rather than only through traditional channels. Millennial consumers are also important for in-store shopping and expect a high-value, customised experience. Luxury brands should seek to change their business models to meet this demand, for example by providing more loyalty programmes and invitations to in-store events. Further, for millennials the emotional and personal context within which luxury brands appeal to consumers has widened considerably. Luxury brands are supplementing traditional attributes such as quality and scarcity with lifestyle values including sustainability to attract millennial consumers. The emphasis on sustainability is visible in many areas especially in advertisements. 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However currently, luxury sales growth is being driven by millennials and Generation Z. With different expectations, younger shoppers seek a personalised shopping experience that seamlessly integrates both online and offline platforms. This shift has motivated demand for connective technology such as Augmented Reality (AR) and Artificial Intelligence (AI). By using AR and AI technologies, luxury brands can provide a personalised consumer experience, reach a wider audience, deepen product experience, and build stronger customer relationships. In parallel, the development of technologies such as voice commerce and the Internet of Things (IoT) are reshaping the entire luxury industry. Luxury brands positioned as reliable sources of AI-driven recommendations are improving how they engage with consumers. More widespread adoption of AI is also making consumers increasingly reliant on suggestions and advice provided by their various devices, rather than making decisions based on personal experience. In January 2018, Estée Lauder-owned Smashbox Cosmetics launched its first Messenger bot for UK customers to help explore new products, read usage instructions, and locate the nearest stocked store. In December 2017, LVMH launched a \"virtual adviser\" on Facebook Messenger for US clients. 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This technology helps consumers visualise and \"try\" new products at home before making a purchase. For example, in July 2017 Estée Lauder announced the launch of a conversational AR lipstick advisor that helps potential customers identify their ideal lip shade. L'Oréal is increasingly focusing on AR to enhance customer experience: in March 2018 they acquired ModiFace, an internationally recognised leader in AR and AI applications used by the beauty industry. YOOX's \"Try, Share and Shop\" initiative partnered with Lumyer in 2017 to produce an AR camera app that enables users to try handbags, sunglasses and jewelry from YOOX in virtual reality. Burberry has used ARkit by Apple as part of its digital marketing strategy through immersive story-telling. So far, relatively few personal luxury brands have used AR apps, with the most widespread use taking place in the makeup sector. 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The companies considered for inclusion in the Top 100 rankings range from traditional ultra-luxury, through super premium and aspirational luxury, down to affordable/accessible luxury – a relatively new luxury category of products at prices more affordable for middle class consumers but available at the higher end of retail. They all have strong consumer brands. Factors affecting the positioning of companies on this luxury spectrum include: Price premium. Quality/rarity of raw materials. Quality of craftsmanship. Product exclusivity. Service and personalisation. Quality and exclusivity of points of sale. Each company is assessed to determine if the majority of its sales (a 50 per cent hurdle) are derived from luxury goods products in the four categories of luxury goods: designer clothing (ready-to-wear); handbags and accessories; fine jewellery and watches; and cosmetics and fragrances. Broadly defined, these are products made for and purchased by the ultimate consumer and generally marketed under well-known luxury brands. Companies which report sales for a large luxury segment (e.g. L'Oréal Luxe) are also included. Some companies do not disclose financial information and so cannot be included in the rankings.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:25.232+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "67d95fc8-2ae9-485f-95f0-2724daa251ac", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.3, "x": 0.66, "y": 0.23 }, "kind": "paragraph", "text": "Companies whose primary business is the sale of luxury goods products are included among the Top 100 according to their consolidated sales of luxury goods in financial year 2016 (which we define as financial years ending within the 12 months to 30 June 2017). A number of sources are consulted to develop the Top 100 list. The principal sources of financial and other company information are annual reports, SEC filings and information found in company press releases and fact sheets or on company websites. If company-issued information is not available, other sources in the public domain are used, including trade journal estimates, industry analyst reports, various business information databases and press interviews. Each year a small number of privately-owned luxury goods companies cannot be included in the ranking, because there is insufficient data from any source to make a reasonable estimate of their luxury goods sales. In order to provide a common base from which to rank companies, net sales for non-US companies are converted to US dollars. Exchange rates, therefore, have an impact on the results. OANDA.com is the source for the exchange rates. 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Although they represent a substantial share of the market, they are not all-inclusive.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:25.232+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7960abf0-f465-4d97-a493-b3705a158148", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.3, "x": 0.04, "y": 0.23 }, "kind": "paragraph", "text": "\"Luxury goods\" in this report refers to luxury for personal use, and is the aggregation of designer clothing and footwear (ready-to-wear), luxury bags and accessories (including eyewear), luxury jewellery and watches and premium cosmetics and fragrances. 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Therefore, results of larger companies contribute more to the composite than do results of smaller companies. Because the data is converted to US dollars for ranking purposes, and to facilitate comparison among groups, composite growth rates are also adjusted to correct for currency movement. 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