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As the software-defined vehicle becomes reality, automotive companies across the value chain must act quickly and decisively to harness its potential.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 16:08:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-2e34-7719-b4b9-cc9154f772c4", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.318, "x": 0.043, "y": 0.955 }, "kind": "disclaimer", "text": "Outlook on the automotive software and electronics market through 2030", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:30.819+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8e929b6-14bf-4fc1-906a-226b2dac08d7", "parentComponentId": null }, { "bbox": { "h": 0.135, "w": 0.295, "x": 0.352, "y": 0.319 }, "kind": "paragraph", "text": "E/E architecture. Automakers should also strengthen their software development capabilities by hiring and developing the right talent and building their competencies along the full technology stack. Breaking down silos and creating a cross-functional development organization can improve efficiency.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:30.819+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d877505-8880-4ff2-9c4f-34c6296197c0", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.295, "x": 0.661, "y": 0.466 }, "kind": "paragraph", "text": "Ondrej Burkacky is a senior partner in McKinsey's Munich office, where Michael Guggenheimer and Martin Kellner are associate partners; and Johannes Deichmann is a partner in the Stuttgart office.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:30.819+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "31977952-1f08-41ab-9b90-2f416d1dd8d5", "parentComponentId": null }, { "bbox": { "h": 0.135, "w": 0.295, "x": 0.661, "y": 0.319 }, "kind": "paragraph", "text": "can gain a significant advantage by investing in software development and integration areas to capture a larger share of the growth. And similar to OEMs, tier-one suppliers will need to break down domain silos and encourage cross-functional collaboration.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:30.819+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9e390617-fd0b-459a-a946-3e504796781e", "parentComponentId": null }, { "bbox": { "h": 0.135, "w": 0.295, "x": 0.043, "y": 0.493 }, "kind": "paragraph", "text": "Automotive OEMs must develop and refine their strategic perspective based on their resources, capabilities, and industry positions. In response to increasing per-vehicle hardware and software costs, OEMs can consider partnering with other OEMs to create economies of scale.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:30.819+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "af2907bf-958c-4d3d-abc0-2b7d9a65b1de", "parentComponentId": null }, { "bbox": { "h": 0.135, "w": 0.295, "x": 0.352, "y": 0.493 }, "kind": "paragraph", "text": "Tier-one suppliers will need to redefine their software and E/E strategy to respond to the new capabilities and sourcing decisions of OEMs. By positioning themselves as thought partners to OEMs, they can work in tandem to define the future E/E architecture.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:30.819+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f43e254c-e040-47c2-8e46-eeaf7ff54607", "parentComponentId": null }, { "bbox": { "h": 0.135, "w": 0.295, "x": 0.043, "y": 0.319 }, "kind": "paragraph", "text": "The future is here for automotive software and electronics. As the software-defined vehicle becomes reality, automotive companies across the value chain must act quickly and decisively to harness its potential.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:25:30.819+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f9088bd2-a209-4e4b-b6d0-80b659f6233c", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.295, "x": 0.661, "y": 0.583 }, "kind": "source-note", "text": "2 For more information on strategic considerations for OEMs, tier-one suppliers, tier-two or component suppliers, and semiconductor players, see our previous report Automotive software and electronics 2030, McKinsey, July 2019.", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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