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      "Add a pivot slide between p.6 and p.7 that explicitly names the paradox ('Consumers are trading down AND splurging — here's why') so the tension act is visible, not implicit",
      "Group pp.3-9 under 2-3 named pillars (Sentiment, Spend, Channel) with lightweight section markers to give the body MECE structure",
      "Rewrite p.8's title to state the insight ('Discretionary categories rebound while pandemic-nesting categories retreat') and split p.10 into two recommendations with at least one concrete action each"
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      "P.10 explicitly closes the loop with a recommendation that names the two levers (omnichannel, high-growth categories) tied to the opening 'mixed signals' thesis",
      "Almost every analytical slide carries a hard number in the metric slot (74%, 80%, 71%, 81%), giving each title evidentiary weight"
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      "The central tension — consumers simultaneously trading down (p.6, 80%) and splurging (p.7, 71%) — is the real story but is never explicitly framed as the paradox driving the recommendation",
      "P.8 'Spending varies across categories' is a topic label, not an insight; weakens the analytical run",
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