{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5de0-76bd-a169-cf67a5338b7d", "slug": "23841d2aca5dae77", "title": "Beyond 2021: How to Get Ahead and Stay Ahead", "subtitle": "Accenture", "author": "Accenture", "pageCount": 10, "kind": "consulting-deck", "orientation": "portrait", "aspectRatio": 0.707, "document": { "id": "019dd923-5de0-76bd-a169-cf67a5338b7d", "slug": "23841d2aca5dae77", "title": "Beyond 2021: How to Get Ahead and Stay Ahead", "rawTitle": "Beyond 2021: How to Get Ahead and Stay Ahead", "authorId": "Accenture", "authorName": "Accenture", "authorDisplay": "Accenture", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "accenture-beyond-2021.pdf", "sourceUrl": "https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-168/accenture-beyond-2021.pdf", "sourceDate": "2021-01-01 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-24 13:06:09+00", "status": "ready", "pageCount": 10, "orientation": "portrait", "aspectRatio": 0.707, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/23841d2aca5dae77", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 10, "pagesIndexed": 10, "pagesWithImages": 10, "pagesWithMetadata": 10, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 44, "chartCount": 0, "metricSlides": 0, "toolMatches": 53, "documentToolMatches": 0, "frameworkMatches": 1, "arcMatches": 2, "beatMatches": 10, "loopMatches": 1, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Voyage and Return", "slug": "voyage-return", "status": "active", "bestFor": "Market pivots, expansion stories", "canonId": "019dd956-648b-77d9-bd3b-c16e4cdfe59d", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Familiar World -> The Unknown -> Discoveries -> The Return -> Lessons Applied", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "matchId": "019dd95a-0542-7728-a78c-8fefe15d62dd", "evidence": "Deck explicitly frames itself as 'mapping out new territory' (p2), explores 7 unfamiliar trends as discoveries (p3-9), and returns to apply lessons in 'renaissance' (p10).", "isPrimary": true, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "Rebirth", "slug": "rebirth", "status": "active", "bestFor": "Turnaround stories, post-crisis communications", "canonId": "019dd956-65da-77e9-a6b4-c9b9a62f1995", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Crisis -> The Dark Period -> Catalyst for Change -> Transformation -> Renewed Success", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "matchId": "019dd95a-0542-7728-a78c-92f974c0c5cb", "evidence": "Pandemic crisis -> displacement -> new thinking -> 7 trend transformations -> 21st-century renaissance maps cleanly to Rebirth.", "isPrimary": false, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 1, "arc": { "name": "Voyage and Return", "slug": "voyage-return", "status": "active", "bestFor": "Market pivots, expansion stories", "canonId": "019dd956-648b-77d9-bd3b-c16e4cdfe59d", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Familiar World -> The Unknown -> Discoveries -> The Return -> Lessons Applied", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "from": 1, "name": "The Familiar World", "beatId": "019dd95a-0680-7418-8208-e776036975fd", "matchId": "019dd95a-0542-7728-a78c-8fefe15d62dd", "beatType": { "name": "The Familiar World", "slug": "voyage-return-the-familiar-world", "status": "active", "canonId": "019dd9b8-32be-7799-8433-ff9d8e72e61a", "version": 1, "description": null }, "evidence": "Cover establishes the Accenture Interactive POV / pre-arrival framing.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 9, "from": 3, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null, "categoryName": "Logical Reasoning", "categorySlug": "logical-reasoning" }, "matchId": "019dd95a-07fd-712f-b772-a048cf515f0c", "evidence": "Seven parallel trend slides (p3-9) collectively support the deck's pattern conclusion that organisations must adapt to a remade landscape.", "position": 1, "objective": "Build a renaissance thesis from seven evidence trends", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. 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Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.", "antipattern": "Topic-style headings ('Strategic options for growth', 'Considerations for Europe') instead of declarative claims with verbs. Multi-sentence apex statements. Qualifier-laden hedges. Noun-phrase labels ('Recommendation: acquisition of Target B') pretending to be sentences. Fake governing thoughts — confident apex the supports don't actually force.", "cardinality": null, "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it." }, { "tool": { "name": "Storytelling Effect", "slug": "storytelling-effect", "status": "active", "bestFor": null, "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a", "version": 1, "bodyDocId": null, "description": "Stories are remembered up to 22x better than facts alone", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-1c275ea1d0c4", "evidence": "Frames trends as a collective story of crisis, exploration and renewal rather than a list.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-0bbb-77da-b1d6-3194b3c95b22", "evidence": "Deck chunks post-Covid landscape into seven discrete trend cards starting here.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Inductive Reasoning", "slug": "inductive-reasoning", "status": "active", "bestFor": null, "canonId": "019dd956-99c6-705e-94cc-76a504c3da37", "version": 1, "bodyDocId": null, "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-0bbb-77da-b1d6-2f350f581e90", "evidence": "First of seven evidence trends building inductively to a renaissance pattern.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Callback", "slug": "callback", "status": "active", "bestFor": null, "canonId": "019dd956-a3a9-708f-b4a3-d3da2181c576", "version": 1, "bodyDocId": null, "description": "Referencing earlier content for payoff and cohesion", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-93f96bbef060", "evidence": "Echoes the exec-summary 'mapping out new territory' / 21st-century-starts-now framing.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Bizarreness Effect", "slug": "bizarreness-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c97e-774a-a2b2-cbb5c31e030f", "version": 1, "bodyDocId": null, "description": "Unusual material is remembered better than common material", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-075d1fa4120d", "evidence": "Atypical hand-drawn grid letterforms make the cover memorable.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-0389c5cef094", "evidence": "Cover is a visual hook -- gridded letterforms set unusual aesthetic tone.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "1a3cdc19-0daf-4e95-a931-23e02eb81690", "evidence": "This slide is the cover page with title and subtitle.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:37:09.976378+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d5-ff7deebe2437", "evidence": "Massive 'TRENDS 2021' grid letters dominate; subtitle and Accenture logo lower in hierarchy.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0bbb-77da-b1d6-09c11497b731", "evidence": "Body crystallises one theme: 'mapping out new territory... 21st century starts now.'", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7ea3fc5d-1937-4cc0-8b31-8d000968e226", "evidence": "This slide provides an executive summary.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:37:10.036646+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-1181c5c83c49", "evidence": "Bold 'EXECUTIVE SUMMARY' headline + rule + smaller serif body paragraphs.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "White Space (Negative Space)", "slug": "white-space-negative-space", "status": "active", "bestFor": null, "canonId": "019dd956-b6e3-72de-bd7e-8cc963390837", "version": 1, "bodyDocId": null, "description": "Using empty space to reduce cognitive load and create focus", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-0fe5e45c661b", "evidence": "Body text floats inside a large oval with heavy negative space on all sides.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0bbb-77da-b1d6-25f17500562c", "evidence": "Callout distils trend into one sentence about shared sense of displacement.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-231cb37390d8", "evidence": "Title 'COLLECTIVE DISPLACEMENT' is a spatial metaphor for shared post-Covid dislocation.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Narrative foundations (from the Storymakers methodology)", "slug": "narrative-foundations", "status": "active", "bestFor": null, "canonId": "019df269-258b-71bd-ad14-53598df04d2b", "version": 1, "bodyDocId": "019df269-2567-736e-8b9c-4ec77611334a", "description": "This skill focuses on the *adversarial* genre — activist campaigns, short", "familyLabel": "narrative-block", "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "agent": "storyteller", "layer": "slide", "agents": [ "storyteller" ], "matchId": "ac9145d0-64c2-4038-b80a-acea785e6030", "evidence": "How and where we experience things changed in 2020, leaving us with a shared sense of displacement as we seek new ways and places to do the things we need and love to do.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:10.938714+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Storytelling Effect", "slug": "storytelling-effect", "status": "active", "bestFor": null, "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a", "version": 1, "bodyDocId": null, "description": "Stories are remembered up to 22x better than facts alone", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "a1947a1e-ddf2-4d72-b554-9cb3415114f9", "evidence": "How and where we experience things changed in 2020, leaving us with a shared sense of displacement as we seek new ways and places to do the things we need and love to do.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:10.970867+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-2a81c3b96792", "evidence": "Trend headline, illustration block, two-column body -- clear visual order.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Bizarreness Effect", "slug": "bizarreness-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c97e-774a-a2b2-cbb5c31e030f", "version": 1, "bodyDocId": null, "description": "Unusual material is remembered better than common material", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-3db4825519a0", "evidence": "Unusual phrasing 'suggestive innovation' makes the trend memorable.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0bbb-77da-b1d6-3addcb0742e7", "evidence": "Callout extracts the so-what: switch from prescriptive to suggestive innovation.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-354e6a961a56", "evidence": "'DO IT YOURSELF INNOVATION' borrows DIY/maker metaphor for prescriptive->suggestive shift.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "status": "active", "bestFor": null, "canonId": "019dd956-869f-7564-8d42-de54ed29ab90", "version": 1, "bodyDocId": null, "description": "Identify problem, agitate the pain, present the solution", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "db29c692-0503-45ff-9dba-a62bf911ec0e", "evidence": "It’s time for new thinking and new approaches. 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Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Framing Effect", "slug": "framing-effect", "status": "active", "bestFor": null, "canonId": "019dd956-97be-77c8-8c04-5de78eaad0a1", "version": 1, "bodyDocId": null, "description": "How information is presented dramatically affects perception and decisions", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "dde5461b-1004-4033-8937-e47b1f9e1337", "evidence": "How and where we get things changed a lot in 2020. 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Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Empathy Map", "slug": "empathy-map", "status": "active", "bestFor": null, "canonId": "019dd956-7f87-7643-9d07-f8622a2e24e6", "version": 1, "bodyDocId": null, "description": "4-quadrant canvas exploring what audience Says, Thinks, Does, and Feels", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller", "Architect" ], "matchId": "ae467145-eca6-4261-ae12-34fc6c5c8748", "evidence": "It's essential to treat empathy as the way your whole company behaves, and not as a one-off project.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:11.319081+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-7731e273de5d", "evidence": "'EMPATHY CHALLENGE' frames empathy as a corporate-wide test rather than an HR program.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-7eeac38a2c33", "evidence": "Same trend-card hierarchy.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). 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Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Loss Aversion", "slug": "loss-aversion", "status": "active", "bestFor": null, "canonId": "019dd956-9761-738f-8fd4-558a63ea744a", "version": 1, "bodyDocId": null, "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "006977f8-f40f-4b60-b77a-02f1b9a86e0d", "evidence": "One of the reasons many of us found 2020 emotionally challenging was the cancellation or disruption of the rituals we’ve built our lives around.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:11.38119+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-8320f3b87f4e", "evidence": "'RITUALS LOST AND FOUND' applies anthropological ritual metaphor to consumer behaviour.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-89e49031da52", "evidence": "Same trend-card hierarchy.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-8f3feb0a42cf", "evidence": "Vision-cast close: 'opportunity to decide what we want the 21st-century renaissance to look like.'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "59181899-1da3-4bb6-a52f-4776bf5e754b", "evidence": "The reassuring thing is that we’re all in the same boat of uncertainty and unpredictability.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:11.442803+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-9bcae69a94a0", "evidence": "Bold 'FJORD TRENDS 2021' headline + body + URL CTA in clear hierarchy.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "White Space (Negative Space)", "slug": "white-space-negative-space", "status": "active", "bestFor": null, "canonId": "019dd956-b6e3-72de-bd7e-8cc963390837", "version": 1, "bodyDocId": null, "description": "Using empty space to reduce cognitive load and create focus", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-9ffd77523f76", "evidence": "Heavy negative space surrounds the closing paragraph and URL.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "556c73f9-7f97-4512-8df4-c118ac73fd2d", "evidence": "The slide explicitly defines four categories of rituals: portal, belonging, comfort, and anchor.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 18:29:46.658+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "Ritual Categorization" } ], "patterns": [] }, "storymakers": { "model": "claude-cli-sonnet-4.6", "backend": null, "rawJson": { "arc": { "id": 17, "slug": "voyage-return", "beats": [ { "name": "The Familiar World", "end_page": 1, "evidence": "Cover establishes the Accenture Interactive POV / pre-arrival framing.", "position": 1, "start_page": 1 }, { "name": "The Unknown", "end_page": 3, "evidence": "Exec summary + 'Collective Displacement' establish the new post-Covid territory.", "position": 2, "start_page": 2 }, { "name": "Discoveries", "end_page": 9, "evidence": "Six further trends explored as discoveries (DIY Innovation through Rituals).", "position": 3, "start_page": 4 }, { "name": "The Return", "end_page": 10, "evidence": "Closing returns to the 'transition phase' decision moment.", "position": 4, "start_page": 10 }, { "name": "Lessons Applied", "end_page": 10, "evidence": "Final pitch: 'decide what we want the 21st-century renaissance to look like'.", "position": 5, "start_page": 10 } ], "evidence": "Deck explicitly frames itself as 'mapping out new territory' (p2), explores 7 unfamiliar trends as discoveries (p3-9), and returns to apply lessons in 'renaissance' (p10).", "confidence": 70 }, "loops": [ { "id": 2, "slug": "02-pattern-hunter", "end_page": 9, "evidence": "Seven parallel trend slides (p3-9) collectively support the deck's pattern conclusion that organisations must adapt to a remade landscape.", "position": 1, "objective": "Build a renaissance thesis from seven evidence trends", "confidence": 75, "start_page": 3 } ], "slide_tools": [ { "tools": [ { "id": 149, "slug": "typography-hierarchy", "layer": "Slide", "evidence": "Massive 'TRENDS 2021' grid letters dominate; subtitle and Accenture logo lower in hierarchy.", "confidence": 80 }, { "id": 123, "slug": "opening-hooks", "layer": "Slide", "evidence": "Cover is a visual hook -- gridded letterforms set unusual aesthetic tone.", "confidence": 70 }, { "id": 182, "slug": "bizarreness-effect", "layer": "Slide", "evidence": "Atypical hand-drawn grid letterforms make the cover memorable.", "confidence": 65 } ], "page_number": 1 }, { "tools": [ { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Body crystallises one theme: 'mapping out new territory... 21st century starts now.'", "confidence": 80 }, { "id": 141, "slug": "white-space-negative-space", "layer": "Slide", "evidence": "Body text floats inside a large oval with heavy negative space on all sides.", "confidence": 80 }, { "id": 149, "slug": "typography-hierarchy", "layer": "Slide", "evidence": "Bold 'EXECUTIVE SUMMARY' headline + rule + smaller serif body paragraphs.", "confidence": 75 }, { "id": 17, "slug": "governing-thought", "layer": "Block", "evidence": "Establishes 'mapping out new territory' as the deck's overarching governing thought.", "confidence": 70 }, { "id": 6, "slug": "big-idea-formula", "layer": "Block", "evidence": "POV + stake: post-Covid renaissance is up for grabs over the next 12 months.", "confidence": 60 }, { "id": 70, "slug": "storytelling-effect", "layer": "Block", "evidence": "Frames trends as a collective story of crisis, exploration and renewal rather than a list.", "confidence": 60 } ], "page_number": 2 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Title 'COLLECTIVE DISPLACEMENT' is a spatial metaphor for shared post-Covid dislocation.", "confidence": 80 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout distils trend into one sentence about shared sense of displacement.", "confidence": 75 }, { "id": 149, "slug": "typography-hierarchy", "layer": "Slide", "evidence": "Trend headline, illustration block, two-column body -- clear 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"Slide", "evidence": "Same hierarchy template: trend title, illustration, two-column body.", "confidence": 70 } ], "page_number": 4 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "'SWEET TEAMS ARE MADE OF THIS' is a Eurythmics song allusion / metaphor for new employee experience.", "confidence": 85 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout distils the trend: future of employee experience is bespoke per organisation.", "confidence": 75 }, { "id": 182, "slug": "bizarreness-effect", "layer": "Slide", "evidence": "Pop-song pun in a B2B trends report stands out.", "confidence": 65 }, { "id": 149, "slug": "typography-hierarchy", "layer": "Slide", "evidence": "Trend title, illustration block, two-column body in consistent hierarchy.", "confidence": 70 } ], "page_number": 5 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "'INTERACTION WANDERLUST' is travel metaphor for 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It's highlighted what's important to us, it's inspired community spirit and ingenuity, and it's generated change on a huge scale around the globe.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:29:45.273+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fc1d1dce-94e9-4f52-849c-a106cbb9ccbd", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.25, "y": 0.32 }, "kind": "title", "text": "EXECUTIVE SUMMARY", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:29:45.273+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6685818b-807e-480c-98bd-5f0eb891414e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). 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"antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Narrative foundations (from the Storymakers methodology)", "slug": "narrative-foundations", "status": "active", "bestFor": null, "canonId": "019df269-258b-71bd-ad14-53598df04d2b", "version": 1, "bodyDocId": "019df269-2567-736e-8b9c-4ec77611334a", "description": "This skill focuses on the *adversarial* genre — activist campaigns, short", "familyLabel": "narrative-block", "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "agent": "storyteller", "layer": "slide", "agents": [ "storyteller" ], "matchId": "ac9145d0-64c2-4038-b80a-acea785e6030", "evidence": "How and where we experience things changed in 2020, leaving us with a shared sense of displacement as we seek new ways and places to do the things we need and love to do.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:10.938714+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Storytelling Effect", "slug": "storytelling-effect", "status": "active", "bestFor": null, "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a", "version": 1, "bodyDocId": null, "description": "Stories are remembered up to 22x better than facts alone", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "a1947a1e-ddf2-4d72-b554-9cb3415114f9", "evidence": "How and where we experience things changed in 2020, leaving us with a shared sense of displacement as we seek new ways and places to do the things we need and love to do.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:10.970867+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-2a81c3b96792", "evidence": "Trend headline, illustration block, two-column body -- clear visual order.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 3, "arc": { "name": "Voyage and Return", "slug": "voyage-return", "status": "active", "bestFor": "Market pivots, expansion stories", "canonId": "019dd956-648b-77d9-bd3b-c16e4cdfe59d", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Familiar World -> The Unknown -> Discoveries -> The Return -> Lessons Applied", "description": null, "familyLabel": null }, "from": 2, "name": "The Unknown", "beatId": "019dd95a-0680-7418-8208-ea31bbd57eac", "matchId": "019dd95a-0542-7728-a78c-8fefe15d62dd", "beatType": { "name": "The Unknown", "slug": "voyage-return-the-unknown", "status": "active", "canonId": "019dd9b8-342b-701b-92ac-8a5c90b53b64", "version": 1, "description": null }, "evidence": "Exec summary + 'Collective Displacement' establish the new post-Covid territory.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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Perhaps the most important switch is that from prescriptive innovation to suggestive innovation.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 14:31:18+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-fef9-735f-a62b-858fe64581fe", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.6, "x": 0.2, "y": 0.42 }, "kind": "diagram", "text": "DO IT YOURSELF INNOVATION", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": "other", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:29:45.462+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "65c160e0-7dc1-45a0-b9e1-5fb813a66b1f", "parentComponentId": null }, { "bbox": { "h": 0.34, "w": 0.64, "x": 0.18, "y": 0.13 }, "kind": "paragraph", "text": "The concept of innovation is sometimes wrapped up in technology but it’s increasingly being driven by people’s talent for coming up with new ways — or “hacks” — to deal with their challenges. Technology plays a key role, less as the headline act and more as a facilitator for people’s ingenuity. Their urgent problems couldn’t wait for wholesale solutions, so they innovated their own fixes with whatever tech they had at hand. This trend is about how people’s creativity is shining through, from home-workers repurposing their ironing board as a standing desk to entrepreneurs launching new businesses. With live shows on hold, performers are finding new routes to audiences, and people are repurposing sites like TikTok and platforms like video games to get important messages out. Everyone wants better solutions, but the era in which a brand was expected to create a finished solution has gone. It’s time for new thinking and new approaches. 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Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-451a6dffee96", "evidence": "'SWEET TEAMS ARE MADE OF THIS' is a Eurythmics song allusion / metaphor for new employee experience.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0bbb-77da-b1d6-534d96331cea", "evidence": "Trend title, illustration block, two-column body in consistent hierarchy.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 9, "arc": { "name": "Voyage and Return", "slug": "voyage-return", "status": "active", "bestFor": "Market pivots, expansion stories", "canonId": "019dd956-648b-77d9-bd3b-c16e4cdfe59d", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Familiar World -> The Unknown -> Discoveries -> The Return -> Lessons Applied", "description": null, "familyLabel": null }, "from": 4, "name": "Discoveries", "beatId": "019dd95a-0680-7418-8208-efe6d85b69f6", "matchId": "019dd95a-0542-7728-a78c-8fefe15d62dd", "beatType": { "name": "Discoveries", "slug": "voyage-return-discoveries", "status": "active", "canonId": "019dd9b8-34c3-776d-ad43-880e5dbd8b18", "version": 1, "description": null }, "evidence": "Six further trends explored as discoveries (DIY Innovation through Rituals).", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 70 }, { "to": 9, "arc": { "name": "Rebirth", "slug": "rebirth", "status": "active", "bestFor": "Turnaround stories, post-crisis communications", "canonId": "019dd956-65da-77e9-a6b4-c9b9a62f1995", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Crisis -> The Dark Period -> Catalyst for Change -> Transformation -> Renewed Success", "description": null, "familyLabel": null }, "from": 5, "name": "Transformation", "beatId": "019dd95a-0680-7418-8209-07ddcfe5ff9e", "matchId": "019dd95a-0542-7728-a78c-92f974c0c5cb", "beatType": { "name": "Transformation", "slug": "rebirth-transformation", "status": "active", "canonId": "019dd9b8-4141-7075-98ad-7e99e353b865", "version": 1, "description": null }, "evidence": "Trends 3-7 are organisational transformations across teams, brand, supply chain, empathy, ritual.", "position": 4, "isPrimaryArc": false, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 9, "from": 3, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b772-a048cf515f0c", "evidence": "Seven parallel trend slides (p3-9) collectively support the deck's pattern conclusion that organisations must adapt to a remade landscape.", "position": 1, "objective": "Build a renaissance thesis from seven evidence trends", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 6, "type": "analysis", "title": "The slide uses a stylized graphic element to represent the trend, with text mirrored at the bottom.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 48, "componentCount": 5, "textChars": 980, "nDataPoints": 0, "notes": "The slide uses a stylized graphic element to represent the trend, with text mirrored at the bottom.", "elementsJson": [ "paragraph", "infographic" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 18:29:46.622+00", "seconds": 3.279, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a169-cf67a5338b7d/6", "deck": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d", "deckAnchor": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d#slide-6", "deckJson": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Brands that break free from outdated norms and restrictive design templates (while taking an ecologically conscious approach) will be noticed and hankered after.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 14:31:20+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-fef9-735f-a62c-533a1bccd3a8", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.6, "x": 0.2, "y": 0.42 }, "kind": "image", "text": "Graphic representation of the trend", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Infographic", "slug": "infographic", "status": "active", "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8", "version": 1, "description": null }, "framework": null }, "subkind": "infographic", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:29:46.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d0f75c50-811f-4b98-8e45-a58002dfd57a", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.51, "y": 0.13 }, "kind": "paragraph", "text": "This trend is about how we need more from the screens through which we live our lives. Interactions are ripe for a reboot, in ways that challenge and inspire us, excite us and bring the element of chance back to our daily routines. Brands that break free from outdated norms and restrictive design templates (while taking an ecologically conscious approach) will be noticed and hankered after.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:29:46.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4f62b869-dd83-464d-9fbd-fda5b0efd462", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.18, "y": 0.13 }, "kind": "paragraph", "text": "Many of us have been spending much more time on screens to interact with the world — and even with our neighbors. 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Organizations must reconsider design, content, audience and the interaction between them to inject greater excitement, joy and serendipity into screen experiences.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:29:46.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6495c1ec-d9c3-4fdc-834e-ff6085447976", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.32, "x": 0.34, "y": 0.445 }, "kind": "title", "text": "INTERACTION WANDERLUST", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:29:46.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "254484f2-a954-4513-b118-011135e57c82", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Bizarreness Effect", "slug": "bizarreness-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c97e-774a-a2b2-cbb5c31e030f", "version": 1, "bodyDocId": null, "description": "Unusual material is remembered better than common material", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0bbb-77da-b1d6-5c6362eff840", "evidence": "Unusual coined phrase makes the trend memorable.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:30.495808+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. 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