{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5de0-76bd-a169-c2c1b1d81c7e",
  "slug": "e526a09fcb9850fe",
  "title": "Western Europe News Media Landscape Trends",
  "subtitle": "Jansen Zhan",
  "author": "Jansen Zhan",
  "pageCount": 3,
  "kind": "consulting-deck",
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "document": {
    "id": "019dd923-5de0-76bd-a169-c2c1b1d81c7e",
    "slug": "e526a09fcb9850fe",
    "title": "Western Europe News Media Landscape Trends",
    "rawTitle": "Western Europe News Media Landscape Trends",
    "authorId": "Accenture",
    "authorName": "Jansen Zhan",
    "authorDisplay": "Jansen Zhan",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "accenture_analysis_WesternEuropeNewsMedia.pdf",
    "sourceUrl": "https://newsmedia-analysis.com/wp-content/uploads/2021/07/accenture_analysis_WesternEuropeNewsMedia.pdf",
    "sourceDate": "2024-12-30 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-24 13:06:09+00",
    "status": "ready",
    "pageCount": 3,
    "orientation": "portrait",
    "aspectRatio": 0.707,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/e526a09fcb9850fe",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 3,
    "pagesIndexed": 3,
    "pagesWithImages": 3,
    "pagesWithMetadata": 3,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 13,
    "chartCount": 0,
    "metricSlides": 0,
    "toolMatches": 1,
    "documentToolMatches": 0,
    "frameworkMatches": 0,
    "arcMatches": 1,
    "beatMatches": 2,
    "loopMatches": 1,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "matchId": "9880b0d9-3323-4168-9a39-008627f048fa",
        "evidence": "The deck structure suggests a Sparkline narrative shape, with a focus on trends and updates.",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:15:27.415791+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 1,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 1,
        "name": "What Is",
        "beatId": "109db68f-cd6e-4ec5-9908-bc2507cae6b4",
        "matchId": "9880b0d9-3323-4168-9a39-008627f048fa",
        "beatType": {
          "name": "What Is",
          "slug": "sparkline-what-is-1",
          "status": "active",
          "canonId": "019dd9b8-25d5-7468-8649-454886d75343",
          "version": 1,
          "description": null
        },
        "evidence": "The executive summary provides an overview of the current state of the media landscape.",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 3,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 2,
        "name": "New Bliss",
        "beatId": "b0a84d29-e3a0-4dad-aeab-6af3ef74af4f",
        "matchId": "9880b0d9-3323-4168-9a39-008627f048fa",
        "beatType": {
          "name": "New Bliss",
          "slug": "sparkline-new-bliss",
          "status": "active",
          "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99",
          "version": 1,
          "description": null
        },
        "evidence": "The industry trends and appendix provide insights into the evolving media landscape and its implications.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 3,
        "from": 1,
        "loop": {
          "name": "51_voice_of_customer",
          "slug": "51-voice-of-customer",
          "status": "active",
          "bestFor": "Product strategy, customer experience, market research",
          "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "description": "Let customer quotes and feedback drive the narrative and validate the insight",
          "familyLabel": null,
          "categoryName": "Validation",
          "categorySlug": "validation"
        },
        "matchId": "359e13a3-ae27-41a7-b768-33d12af07ba0",
        "evidence": "The deck provides an update on the media landscape trends, indicating a focus on understanding the current state of the industry.",
        "position": 0,
        "objective": "understand the media landscape trends",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:15:27.543322+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "731c9e15-171a-4bf0-aa4a-b732616bba25",
        "evidence": "This slide contains a summary of the key points, indicating it is an executive summary.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:37:13.586351+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [],
    "patterns": []
  },
  "storymakers": null,
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 15:43:40.263+00",
    "subScores": {
      "scqa_arc": 30,
      "action_titles": 10,
      "mece_structure": 25,
      "closing_strength": 20,
      "evidence_quality": 45,
      "clarity_of_thesis": 45,
      "production_quality": 25,
      "visual_storytelling": 20
    },
    "totalScore": 28,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "Slides 1-2 establish a situation and complications around digital disruption, AI, misinformation, and changing consumption, but there is no explicit question or answer arc.",
      "action_titles": "Titles are mostly source or topic labels rather than insight sentences, for example Slide 2 uses \"Global Media Journal\".",
      "mece_structure": "The three slides move from intro to trend prose to references, but the structure is not MECE and leaves major gaps such as quantified market sizing, segment implications, strategic options, and recommendations.",
      "closing_strength": "Slide 3 closes with a summary and bibliography, not a clear recommendation, decision, call to action, or next-step agenda.",
      "evidence_quality": "Claims are grounded in academic prose and a reference list on Slide 3, but the deck provides little visible data, chart evidence, benchmark detail, or quantified support.",
      "clarity_of_thesis": "The broad thesis about journalism adapting to digital, mobile, social, and revenue disruption is inferable on Slide 1, but it is framed as a topic rather than a declarative argument.",
      "production_quality": "Production quality is weak for a consulting deck because action-title density is low, Slides 1-2 are text-led source pages, and formatting discipline is closer to an article excerpt than a slide narrative.",
      "visual_storytelling": "The deck relies on dense article text and callouts on Slides 1 and 3 rather than charts, frameworks, exhibits, or big-number visuals matched to specific messages."
    },
    "slidesAnalyzed": 3
  },
  "review": {
    "backend": null,
    "verdict": "A 3-page academic journal extract masquerading as a consulting deck — as a Storymakers exemplar it fails on every dimension: no arc, topic-label titles, and a bibliography for a closing.",
    "reviewedAt": "2026-05-01 22:34:47.1+00",
    "slidesSeen": 3,
    "suggestions": [
      "Replace slide 1's topic title with a declarative thesis (e.g. 'Western Europe news media must pivot to mobile-first, AI-augmented revenue models by 2027')",
      "Insert a Complication slide between context and analysis stating the specific tension (print revenue collapse vs. unproven digital monetization)",
      "Rewrite slides 2-3 titles as action titles carrying the insight rather than reusing the source publication name",
      "Add a closing recommendation slide with 2-3 prioritized actions before the references appendix",
      "If this is meant as a consulting deck, expand beyond the 3 journal pages with MECE pillars (e.g. Audience / Revenue / Content / Distribution)"
    ],
    "closingScore": 20,
    "openingScore": 35,
    "topStrengths": [
      "Slide 1's callout sentence ('The journalism industry is undergoing rapid transformation...') at least gestures at a thesis statement",
      "Slide 3 includes source references, providing transparency on the research base"
    ],
    "topWeaknesses": [
      "Only 3 slides and all are extracted journal pages — there is no consulting narrative, just source material",
      "Titles are nouns/topic labels, not declarative insights (slides 2-3 reuse the journal name 'Global Media Journal' as the title)",
      "Deck ends in a bibliography (slide 3 = appendix) with no recommendation or call to action",
      "No MECE pillars, no analytical framework, no quantified findings — purely descriptive prose"
    ],
    "narrativeScore": 30,
    "pillarCritique": "There are no section dividers or pillars to evaluate; with only 3 slides and no MECE decomposition, the deck is a linear journal extract rather than a structured argument.",
    "closingCritique": "The deck literally ends in an appendix — slide 3 is a references list with a summary callout. There is no recommendation, no next step, no memorable close — it terminates in citations.",
    "openingCritique": "Slide 1's title 'Journalism and News Trends: Adapting to a Changing Media Landscape' names the topic but does not state a thesis or stakes. A reader gets a description of the territory, not the answer or a hook.",
    "extractionSeconds": 46.529,
    "narrativeCritique": "This is not a story arc — it is three pages of an academic journal article (cover, body, references) repurposed as a deck. There is no Situation→Complication→Analysis→Resolution structure; slides 1-2 establish context with no tension, and slide 3 is a bibliography rather than a resolution.",
    "titleQualityScore": 25,
    "titleQualityCritique": "Titles are pure topic labels: slide 1 names a subject without an insight, and slides 2 and 3 share the publication name 'Global Media Journal' — a source citation, not an action title."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "title": "This is a page from an academic journal article, not a standard consulting deck slide.",
      "function": "summarize",
      "imagePath": "https://imgproxy.kitesheet.com/eDqD5sjUk32TiytQUVrQRfVNlFatp-mYOT7u717bDoc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNTI2YTA5ZmNiOTg1MGZlL3AwMDEuanBn",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 46,
        "componentCount": 5,
        "textChars": 823,
        "nDataPoints": 0,
        "notes": "This is a page from an academic journal article, not a standard consulting deck slide.",
        "elementsJson": [
          "paragraph",
          "other"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:31:01.66+00",
          "seconds": 2.554,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a169-c2c1b1d81c7e/1",
        "deck": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e#slide-1",
        "deckJson": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The journalism industry is undergoing rapid transformation in response to the rise of digital platforms, social media, and evolving audience expectations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:32:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fefa-773b-abc1-caaf8852493e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.42,
            "x": 0.08,
            "y": 0.31
          },
          "kind": "paragraph",
          "text": "The journalism industry is undergoing rapid transformation in response to the rise of digital platforms, social media, and evolving audience expectations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:01.66+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ec579be-9b32-42bf-a41e-cd370a74b131",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.42,
            "x": 0.08,
            "y": 0.67
          },
          "kind": "paragraph",
          "text": "Journalism has always played a crucial role in shaping public opinion, providing information, and holding power to account. However, the way news is created, distributed, and consumed has changed dramatically in the last few decades.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:01.66+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5d21c9d-8712-4b29-aa8f-4ea5b692afd6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.42,
            "x": 0.51,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "The decline of print journalism has been a defining feature of the digital era. Newspaper subscriptions have decreased dramatically, and traditional newsrooms are shrinking as more people turn to online news sources.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:01.66+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d3b0e8c0-9bb0-4e9f-a9cb-d11c18bb3df5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.08,
            "y": 0.19
          },
          "kind": "title",
          "text": "Journalism and News Trends: Adapting to a Changing Media Landscape",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:01.66+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a2fe0048-dc13-4233-a6db-8e6d4ca2dece",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "731c9e15-171a-4bf0-aa4a-b732616bba25",
          "evidence": "This slide contains a summary of the key points, indicating it is an executive summary.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:37:13.586351+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 1,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "What Is",
          "beatId": "109db68f-cd6e-4ec5-9908-bc2507cae6b4",
          "matchId": "9880b0d9-3323-4168-9a39-008627f048fa",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-1",
            "status": "active",
            "canonId": "019dd9b8-25d5-7468-8649-454886d75343",
            "version": 1,
            "description": null
          },
          "evidence": "The executive summary provides an overview of the current state of the media landscape.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 3,
          "from": 1,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "359e13a3-ae27-41a7-b768-33d12af07ba0",
          "evidence": "The deck provides an update on the media landscape trends, indicating a focus on understanding the current state of the industry.",
          "position": 0,
          "objective": "understand the media landscape trends",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:15:27.543322+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "thumbSrc": "https://imgproxy.kitesheet.com/a7tfJBSgBuIjGIueMdixd4vPhY23OyWieyuYYiTKYs8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNTI2YTA5ZmNiOTg1MGZlL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/TjrP2PlCN-xJ8XOFhqdrq0YKLmytIQMQfPtrxeJWb3Q/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNTI2YTA5ZmNiOTg1MGZlL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/qcK6yaju6T6Yn--R_ajOE_mTOl081M3eZ6JP7NKbkaw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNTI2YTA5ZmNiOTg1MGZlL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "analysis",
      "title": "This appears to be a page from an academic journal article rather than a standard consulting deck slide.",
      "function": "summarize",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 7,
        "componentCount": 2,
        "textChars": 158,
        "nDataPoints": 0,
        "notes": "This appears to be a page from an academic journal article rather than a standard consulting deck slide.",
        "elementsJson": [
          "paragraph"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:31:09.091+00",
          "seconds": 9.934,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a169-c2c1b1d81c7e/2",
        "deck": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e#slide-2",
        "deckJson": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "paragraph",
          "text": "Social Media and the Changing Role of the Journalist... The Role of Artificial Intelligence in Journalism... The Future of Journalism",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:09.091+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea34415c-650c-436f-84ba-d24acb08a40b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.5,
            "y": 0.05
          },
          "kind": "title",
          "text": "Global Media Journal 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:09.091+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "76ecd88b-3eda-419e-806e-f56b9d0ff07c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "New Bliss",
          "beatId": "b0a84d29-e3a0-4dad-aeab-6af3ef74af4f",
          "matchId": "9880b0d9-3323-4168-9a39-008627f048fa",
          "beatType": {
            "name": "New Bliss",
            "slug": "sparkline-new-bliss",
            "status": "active",
            "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99",
            "version": 1,
            "description": null
          },
          "evidence": "The industry trends and appendix provide insights into the evolving media landscape and its implications.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 3,
          "from": 1,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "359e13a3-ae27-41a7-b768-33d12af07ba0",
          "evidence": "The deck provides an update on the media landscape trends, indicating a focus on understanding the current state of the industry.",
          "position": 0,
          "objective": "understand the media landscape trends",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:15:27.543322+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "appendix",
      "function": "appendix",
      "rawType": "appendix",
      "block": null,
      "metadata": {
        "slideType": "appendix",
        "slideTypeCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-0762-71f8-b564-89ab863301cc",
          "version": 1,
          "description": null
        },
        "function": "appendix",
        "functionCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 63,
        "componentCount": 6,
        "textChars": 2616,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "paragraph",
          "numbered_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:31:03.798+00",
          "seconds": 4.42,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a169-c2c1b1d81c7e/3",
        "deck": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e#slide-3",
        "deckJson": "/decks/019dd923-5de0-76bd-a169-c2c1b1d81c7e.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The journalism landscape is in the midst of a profound transformation, driven by digital technologies, social media, and changing audience expectations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:32:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fefa-773b-abc3-8fa3a0b50255",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.906,
            "x": 0.047,
            "y": 0.447
          },
          "kind": "list",
          "text": "1. Alalwan AA, Rana NP (2017) Social media in marketing: A review and analysis of the existing literature Telematics and Informatics 34: 1177-1190. 2. Anderson KE (2020) Getting acquainted with social networks and apps: It is time to talk about TikTok Library Hi Tech News 37: 7-12. 3. Arslan S, Korkmaz YN (2022) Can TikTok provide reliable information about orthodontics for patients? J Consumer Health on the Internet 26: 146-156. 4. Avdeeff MK, Aydin Z (2021) TikTok, Twitter, and Platform-Specific Technocultural Discourse in Response to Taylor Swift's LGBTQ+ Allyship in 'You Need to Calm Down Contemporary Music Review 40: 78-98. 5. Barta S, Belanche D (2023) Validating the use of Internet survey techniques in visual landscape assessment-An empirical study from Germany Landscape and Urban Planning Npj Urban Sustainability 78: 179-192. 6. Seresinhe CI (2015) Quantifying the impact of scenic environments on health Scientific Reports 1-9: 5. 7. Swanwick C (2009) Society's attitudes to and preferences for land and landscape Land Use Policy 26: 62-75. 8. Tieskens KF, Van Zanten BT (2018) Aesthetic appreciation of the cultural landscape through social media: An analysis of revealed preference in the Dutch river landscape Landscape and Urban Planning 177: 128-137. 9. Woodyer T (2012) Ludic geographies: Not merely child's play Geography Compass 6: 313-326. 10. Zielstra D, Hochmair HH (2013) Positional accuracy analysis of Flickr and Panoramio images for selected world regions J Spat Sci 58: 251-273.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:03.798+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "265e50aa-ed07-4525-acf0-44a00b7a21c4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.155,
            "w": 0.45,
            "x": 0.503,
            "y": 0.128
          },
          "kind": "paragraph",
          "text": "The journalism landscape is in the midst of a profound transformation, driven by digital technologies, social media, and changing audience expectations. As news consumption becomes increasingly digital, real-time, and personalized, journalists must adapt to meet the evolving demands of the public. The rise of citizen journalism, social media influencers, and AI-based tools offers both opportunities and challenges. To thrive in this new era, journalists must uphold ethical standards, embrace innovation, and find new ways to engage their audiences while maintaining trust and credibility.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:03.798+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "057f82cf-2d2a-4813-8e6a-89476ed0d2cc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.105,
            "w": 0.45,
            "x": 0.047,
            "y": 0.128
          },
          "kind": "paragraph",
          "text": "Moreover, as global media conglomerates face increasing competition from digital-native platforms and independent creators, traditional news organizations will need to rethink their business models. Subscriptions, crowdfunding, and partnerships with tech companies may become essential to ensure the sustainability of quality journalism.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:03.798+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7fd6b2f-459a-464a-8f47-013e8282e79f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.024,
            "w": 0.168,
            "x": 0.047,
            "y": 0.222
          },
          "kind": "title",
          "text": "Conclusion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:03.798+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f3fdb5c-5256-4577-bccf-35745773cced",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.024,
            "w": 0.168,
            "x": 0.047,
            "y": 0.422
          },
          "kind": "title",
          "text": "References",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:31:03.798+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bc9378a6-b9d9-4a4c-8f90-e99ba473857d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "New Bliss",
          "beatId": "b0a84d29-e3a0-4dad-aeab-6af3ef74af4f",
          "matchId": "9880b0d9-3323-4168-9a39-008627f048fa",
          "beatType": {
            "name": "New Bliss",
            "slug": "sparkline-new-bliss",
            "status": "active",
            "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99",
            "version": 1,
            "description": null
          },
          "evidence": "The industry trends and appendix provide insights into the evolving media landscape and its implications.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 3,
          "from": 1,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "359e13a3-ae27-41a7-b768-33d12af07ba0",
          "evidence": "The deck provides an update on the media landscape trends, indicating a focus on understanding the current state of the industry.",
          "position": 0,
          "objective": "understand the media landscape trends",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:15:27.543322+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 1,
      "label": "What Is",
      "description": "The executive summary provides an overview of the current state of the media landscape."
    },
    {
      "from": 2,
      "to": 3,
      "label": "New Bliss",
      "description": "The industry trends and appendix provide insights into the evolving media landscape and its implications."
    }
  ],
  "loops": [
    {
      "from": 1,
      "to": 3,
      "label": "Voice Of Customer",
      "description": "understand the media landscape trends"
    }
  ]
}