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          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "version": 1,
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fd-c602b386147b",
        "evidence": "Cover line 'TODAY'S CONSUMERS REVEAL THE FUTURE OF HEALTHCARE' states POV in <20 words.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fd-ea8210dc8fe6",
        "evidence": "First of three numbered sections (1, 2, 3) that structure the deck.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 3,
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      {
        "tool": {
          "name": "Three Pillars",
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          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
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          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
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          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-145a950e73bf",
        "evidence": "Section 2 of the three-section structure ('2' badge top-left).",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 5,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
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          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-67feddff3211",
        "evidence": "Section 3 of the deck's three numbered pillars ('3' badge top-left).",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 10,
        "whyItWorks": null,
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        "cardinality": null,
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      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fd-e37665e9d990",
        "evidence": "Two parallel definition chunks with icons make terminology digestible.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
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      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fd-fc4f08f3b954",
        "evidence": "Loop opens by contrasting young (Gen Z 55%) vs old (Silent 85%) PCP rates.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 3,
        "whyItWorks": null,
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        "cardinality": null,
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      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-29a4da5473bd",
        "evidence": "Loop opens piling factor-by-factor evidence that converges on 'transformation needed'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 5,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-7b7bdbc8451c",
        "evidence": "Loop opens by accumulating non-traditional usage data points across modalities.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-91ffb25d8c8b",
        "evidence": "Four labeled chunks (NEW CONSUMERS / DEMANDS / MODELS / OPPORTUNITIES) summarize the deck.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 13,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-a6449f0b1a8e",
        "evidence": "Loop turns the deck's accumulated data into context→conflict→insight→implication.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
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          "runId": null,
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        },
        "pageNumber": 13,
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      },
      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-a3edf3e77fad",
        "evidence": "Four 'NEW X' headers use identical parallel grammar.",
        "pageRefs": null,
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        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
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        "pageNumber": 13,
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      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fd-cfa228d43171",
        "evidence": "Purple highlight on 'FUTURE OF HEALTHCARE' anchors brand emphasis.",
        "pageRefs": null,
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        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
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        "pageNumber": 1,
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      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0e8a-77b7-b1fd-d10b1afc90eb",
        "evidence": "Photo of young woman holding tablet with x-ray — embodies digital health visually.",
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        "confidence": 80,
        "extraction": {
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      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "e0075cf7-7c89-4f5b-afc9-1c5c4316a4a6",
        "evidence": "TODAY'S CONSUMERS REVEAL THE FUTURE OF HEALTHCARE",
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        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:37:07.130596+00",
          "model": "or:meta-llama/llama-4-scout",
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        },
        "pageNumber": 1,
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      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
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        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-0e8a-77b7-b1fd-c9d3607c366d",
        "evidence": "Massive headline + subtitle + logo block in clear order of size/weight.",
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        "confidence": 85,
        "extraction": {
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      },
      {
        "tool": {
          "name": "White Space (Negative Space)",
          "slug": "white-space-negative-space",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b6e3-72de-bd7e-8cc963390837",
          "version": 1,
          "bodyDocId": null,
          "description": "Using empty space to reduce cognitive load and create focus",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0e8a-77b7-b1fd-d63ae998772e",
        "evidence": "Generous white background isolates title and photo.",
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        "confidence": 75,
        "extraction": {
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      },
      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
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        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-0e8a-77b7-b1fd-d9243a4dc331",
        "evidence": "Defines 'Traditional' and 'Non-traditional healthcare' with concrete examples (walk-in clinics, virtual health).",
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        "confidence": 85,
        "extraction": {
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        "pageNumber": 2,
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      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0e8a-77b7-b1fd-dc3d4cf569d2",
        "evidence": "Single thesis paragraph crystallizes the deck's premise about consumer shifts.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 75,
        "extraction": {
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        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-8eb9f4bf3c7e",
        "evidence": "Headline 'HEALTHCARE IN THE NEW' anchors a forward-looking takeaway.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
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          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-9cff43e83172",
        "evidence": "'Providers and payers must stay one step ahead of the shifts' crystallizes the deck CTA.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 75,
        "extraction": {
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          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
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          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "1b94cdb1-fd8b-4575-ac97-c24f329fcc43",
        "evidence": "NEW OPPORTUNITIES. As more patients use, and are satisfied with non-traditional care settings, payers and providers must adapt and consider greater use of digital capabilities, self-service options and more",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:37:14.478343+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-9af63c63e0bc",
        "evidence": "Each of the four 'new' items pairs an icon (people, megaphone, chart, badge) with the label.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-0e8a-77b7-b1fe-95c07866c781",
        "evidence": "Big quote on left, four iconified bullets stacked on the right.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
          "model": "claude-legacy",
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        "pageNumber": 13,
        "whyItWorks": null,
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    ],
    "frameworks": [],
    "patterns": []
  },
  "storymakers": {
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        "slug": "triple-take",
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          {
            "name": "The Facts (What)",
            "end_page": 12,
            "evidence": "Cover, definitions, then 3 numbered sections of survey data (pp.3-12).",
            "position": 1,
            "start_page": 1
          },
          {
            "name": "The Implications (So What)",
            "end_page": 13,
            "evidence": "Slide 13 synthesizes NEW CONSUMERS/DEMANDS/MODELS from prior data.",
            "position": 2,
            "start_page": 13
          },
          {
            "name": "The Action (Now What)",
            "end_page": 13,
            "evidence": "Same slide closes with NEW OPPORTUNITIES — providers/payers must adapt.",
            "position": 3,
            "start_page": 13
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        ],
        "evidence": "Pages 3-12 lay out survey facts; page 13 explicitly synthesizes implications and call-to-action ('NEW OPPORTUNITIES… must adapt').",
        "confidence": 78
      },
      "loops": [
        {
          "id": 34,
          "slug": "34-segmentation-split",
          "end_page": 4,
          "evidence": "Both slides slice data by Gen Z / Millennials / Gen X / Boomers / Silent and read the difference.",
          "position": 1,
          "objective": "Show that the new consumer behavior is generational",
          "confidence": 80,
          "start_page": 3
        },
        {
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          "slug": "02-pattern-hunter",
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          "evidence": "Five consecutive data slides (decision factors, satisfaction parity, digital expectations) building one pattern.",
          "position": 2,
          "objective": "Pile evidence that consumer preferences are evolving toward convenience, transparency and digital",
          "confidence": 78,
          "start_page": 5
        },
        {
          "id": 2,
          "slug": "02-pattern-hunter",
          "end_page": 12,
          "evidence": "Three slides on usage of non-traditional services, virtual care, and walk-in clinics — same conclusion.",
          "position": 3,
          "objective": "Show non-traditional care is gaining ground across modalities",
          "confidence": 80,
          "start_page": 10
        },
        {
          "id": 41,
          "slug": "41-so-what-cascade",
          "end_page": 13,
          "evidence": "Single synthesis slide turns prior data into NEW CONSUMERS/DEMANDS/MODELS/OPPORTUNITIES.",
          "position": 4,
          "objective": "Cascade the survey data into four 'new' implications",
          "confidence": 82,
          "start_page": 13
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      ],
      "slide_tools": [
        {
          "tools": [
            {
              "id": 6,
              "slug": "big-idea-formula",
              "layer": "Block",
              "evidence": "Cover line 'TODAY'S CONSUMERS REVEAL THE FUTURE OF HEALTHCARE' states POV in <20 words.",
              "confidence": 70
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Massive headline + subtitle + logo block in clear order of size/weight.",
              "confidence": 85
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Purple highlight on 'FUTURE OF HEALTHCARE' anchors brand emphasis.",
              "confidence": 80
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Photo of young woman holding tablet with x-ray — embodies digital health visually.",
              "confidence": 80
            },
            {
              "id": 141,
              "slug": "white-space-negative-space",
              "layer": "Slide",
              "evidence": "Generous white background isolates title and photo.",
              "confidence": 75
            }
          ],
          "page_number": 1
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Defines 'Traditional' and 'Non-traditional healthcare' with concrete examples (walk-in clinics, virtual health).",
              "confidence": 85
            },
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Single thesis paragraph crystallizes the deck's premise about consumer shifts.",
              "confidence": 75
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Two parallel definition chunks with icons make terminology digestible.",
              "confidence": 70
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Two purple icons (clinic / phone) visualize the traditional vs non-traditional distinction.",
              "confidence": 70
            }
          ],
          "page_number": 2
        },
        {
          "tools": [
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "First of three numbered sections (1, 2, 3) that structure the deck.",
              "confidence": 75
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'THE NEW HEALTHCARE CONSUMER IS HERE' states the so-what, not the topic.",
              "confidence": 88
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Big numbered '1', headline, then ranked percentages by generation.",
              "confidence": 85
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Purple = younger generations, grey = older — encodes the segmentation in color.",
              "confidence": 88
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Purple Gen Z / Millennials numbers stand out against grey older cohorts.",
              "confidence": 75
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Loop opens by contrasting young (Gen Z 55%) vs old (Silent 85%) PCP rates.",
              "confidence": 78
            }
          ],
          "page_number": 3
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Younger generations are dissatisfied… with traditional care' is the conclusion.",
              "confidence": 88
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Ten parallel bar charts (Effectiveness, Transparency, Wait time…) all share the same generational format.",
              "confidence": 92
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Purple bars for Gen Z/Millennials, greys for older — same encoding as p.3.",
              "confidence": 85
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Top purple Gen Z values (e.g. 32%, 24%) pop against muted grey older bars.",
              "confidence": 78
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Callout 'Younger consumers are dissatisfied with many aspects of traditional care' frames emotionally.",
              "confidence": 60
            }
          ],
          "page_number": 4
        },
        {
          "tools": [
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Section 2 of the three-section structure ('2' badge top-left).",
              "confidence": 70
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'EVOLVING PREFERENCES… SHOW A NEED FOR TRANSFORMATION' is the insight.",
              "confidence": 85
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Eight identical purple ring charts for ranked decision factors (39%, 24%, 23%…).",
              "confidence": 90
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Single purple accent across all rings; greyscale photo behind keeps focus on data.",
              "confidence": 80
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Largest 39% (insurance) sits first to anchor the ranked list.",
              "confidence": 70
            },
            {
              "id": 74,
              "slug": "inductive-reasoning",
              "layer": "Loop",
              "evidence": "Loop opens piling factor-by-factor evidence that converges on 'transformation needed'.",
              "confidence": 72
            }
          ],
          "page_number": 5
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Transparency and time savings deliver greater satisfaction' is the takeaway.",
              "confidence": 85
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Consistent purple highlight to reinforce satisfaction drivers.",
              "confidence": 70
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Callout '65 percent believe it to be very/critically important' annotates the figure.",
              "confidence": 65
            }
          ],
          "page_number": 6
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Consumer satisfaction levels are similar across non-traditional and traditional' is the so-what.",
              "confidence": 88
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Ten paired ring charts comparing non-traditional (purple) vs traditional (grey) percentages.",
              "confidence": 95
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Purple = non-traditional, grey = traditional — encodes the comparison everywhere.",
              "confidence": 90
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Purple-block left side carries the headline; right side shows the data grid.",
              "confidence": 78
            }
          ],
          "page_number": 7
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Expectations for digital capabilities are on the rise' states the trend.",
              "confidence": 82
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Consistent purple-on-grey palette for emphasis.",
              "confidence": 70
            }
          ],
          "page_number": 8
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'digital capabilities influence whether younger consumers choose medical providers' is the finding.",
              "confidence": 88
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Eight parallel bar charts (Easy access, Refills, Records, Booking…) by generation.",
              "confidence": 92
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Same young-purple / old-grey encoding repeated for cross-deck consistency.",
              "confidence": 88
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Callout 'MUCH MORE LIKELY' in caps amplifies the claim emotionally.",
              "confidence": 75
            },
            {
              "id": 158,
              "slug": "von-restorff-effect",
              "layer": "Slide",
              "evidence": "Bold all-caps 'MUCH MORE LIKELY' breaks the body-text pattern.",
              "confidence": 70
            }
          ],
          "page_number": 9
        },
        {
          "tools": [
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Section 3 of the deck's three numbered pillars ('3' badge top-left).",
              "confidence": 70
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'CARE BEYOND THE DOCTOR'S OFFICE IS GAINING GROUND' is the conclusion.",
              "confidence": 88
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Headline → subhead → descending bar chart 57/47/29/18 ordered by magnitude.",
              "confidence": 80
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Bars graduate from bright purple to grey to encode decreasing relevance.",
              "confidence": 80
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Inline annotation '(an increase from 21 percent in 2017)' contextualizes the 29% virtual figure.",
              "confidence": 70
            },
            {
              "id": 74,
              "slug": "inductive-reasoning",
              "layer": "Loop",
              "evidence": "Loop opens by accumulating non-traditional usage data points across modalities.",
              "confidence": 70
            }
          ],
          "page_number": 10
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Consumers choose non-traditional for certain needs' states the pattern.",
              "confidence": 82
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Callout 'Virtual care has become an appealing channel… more complex needs' annotates.",
              "confidence": 60
            }
          ],
          "page_number": 11
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Retail walk-in clinics are going mainstream' is the headline insight.",
              "confidence": 85
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Callout quantifies '47 percent of consumers have used a walk-in or retail clinic'.",
              "confidence": 65
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Headline 'HEALTHCARE IN THE NEW' anchors a forward-looking takeaway.",
              "confidence": 85
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Four labeled chunks (NEW CONSUMERS / DEMANDS / MODELS / OPPORTUNITIES) summarize the deck.",
              "confidence": 88
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Big quote on left, four iconified bullets stacked on the right.",
              "confidence": 80
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Each of the four 'new' items pairs an icon (people, megaphone, chart, badge) with the label.",
              "confidence": 80
            },
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "'Providers and payers must stay one step ahead of the shifts' crystallizes the deck CTA.",
              "confidence": 75
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Four 'NEW X' headers use identical parallel grammar.",
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    "scoredAt": "2026-05-02 20:11:46.872+00",
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      "scqa_arc": "Slides 2-5 establish the situation and complication, while slides 6-12 build evidence, but the implied question is never explicit and the answer arrives only broadly on slide 13.",
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