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      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
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        "evidence": "The slide presents a clear and concise message about business confidence and capex optimism.",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:37:06.04315+00",
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          "runId": null,
          "seconds": null,
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        },
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
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        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
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        "evidence": "Title contrasts large vs small business capex intentions.",
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        "extraction": {
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        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
          "categorySlug": "loop"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "evidence": "The slide tells a story about capex intentions using data.",
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        "priority": "Core",
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        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:37:06.103166+00",
          "model": "or:meta-llama/llama-4-scout",
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        },
        "pageNumber": 47,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
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        "evidence": "Title: 'US core capital goods orders fell slightly in Feb'.",
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        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
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          "model": "claude-legacy",
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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      },
      {
        "tool": {
          "name": "Analytical method",
          "slug": "analytical-method",
          "status": "active",
          "bestFor": null,
          "canonId": "b42c4911-7946-49b5-951c-5f3d23f4e2bd",
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          "bodyDocId": null,
          "description": "Diagnostic / structuring methods (5-whys, fishbone, issue tree, hypothesis-driven).",
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "1391418f-7526-41a6-bebe-1c64de31eeda",
        "evidence": "The slide presents a line chart to analyze US core capital goods orders.",
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        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:37:06.165037+00",
          "model": "or:meta-llama/llama-4-scout",
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        },
        "pageNumber": 48,
        "whyItWorks": null,
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        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "fe64cae1-cc6b-4411-a252-89a9ed9beab2",
        "evidence": "The slide uses a line chart to effectively display capital goods orders data.",
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        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:37:06.196984+00",
          "model": "or:meta-llama/llama-4-scout",
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        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-0e0a-742d-9e82-70c2063c9a45",
        "evidence": "Title contrasts US vs EU lending standards conditions.",
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        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-29 13:07:31.083846+00",
          "model": "claude-legacy",
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        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
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          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
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          "categoryName": "Slide",
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        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0e0a-742d-9e82-75b3538a95d7",
        "evidence": "Callout: 'Tighter credit standards'.",
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        "confidence": 70,
        "extraction": {
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      {
        "tool": {
          "name": "Before-After-Bridge",
          "slug": "before-after-bridge",
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          "canonId": "019dd956-8604-7188-883f-42370288ad05",
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          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
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          "categoryName": "Block",
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "62c1bb22-033e-4c77-9481-116f84c004c1",
        "evidence": "The slide shows a comparison of US corporates' net interest payments over time.",
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        "extraction": {
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      {
        "tool": {
          "name": "Chartjunk Elimination",
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          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
          "version": 1,
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          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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          "categoryName": "Slide",
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      {
        "tool": {
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          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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        "matchId": "019dd95a-0e0a-742d-9e82-7ad751fe9588",
        "evidence": "Title: 'US has been rapidly ramping up tariffs on China, Mexico and Canada'.",
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
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          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
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          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
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        "agent": "Designer",
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        "agents": [
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        "matchId": "019dd95a-0e0a-742d-9e82-7fe65ede7ad1",
        "evidence": "Purple-shaded enacted-change vs announced columns differentiate states.",
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        "confidence": 85,
        "extraction": {
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      {
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        "matchId": "019dd95a-0e0a-742d-9e82-80d2a7cefecb",
        "evidence": "Tariffs grouped by Country-specific / Product-specific / Universal categories.",
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        "evidence": "Title: 'US imports have surged in anticipation of trade war escalation'.",
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              "evidence": "Title: 'US reliance on China-controlled critical mineral supply chains threatens'.",
              "confidence": 90
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              "evidence": "Callout urges businesses to reassess supply chains.",
              "confidence": 85
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              "confidence": 70
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          "tools": [
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              "id": 138,
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          "tools": [
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              "id": 118,
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              "evidence": "Title: 'EU continues to struggle in elevating its global AI market position'.",
              "confidence": 90
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              "confidence": 90
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              "layer": "Slide",
              "evidence": "Callout lays out three corporate decision paths.",
              "confidence": 88
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        {
          "tools": [
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              "evidence": "Title states Diffusion Framework reshaping APAC.",
              "confidence": 90
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              "id": 119,
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              "evidence": "Tier 1 nation positioning callout articulates implication.",
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        {
          "tools": [
            {
              "id": 118,
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              "evidence": "DeepSeek-R1 ranking callout adds proof point.",
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        },
        {
          "tools": [
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              "id": 118,
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              "evidence": "Multiple country PMI lines compared.",
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              "id": 118,
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              "evidence": "Multiple country PMIs shown side by side.",
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              "id": 133,
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              "evidence": "Country comparison panels.",
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              "evidence": "Southeast Asia country comparisons.",
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          "tools": [
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          "tools": [
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              "evidence": "Title: 'Inflation remains elevated in major Western economies'.",
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              "evidence": "Data table uses colour coding for inflation levels.",
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            }
          ],
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        },
        {
          "tools": [
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          "tools": [
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              "evidence": "Title: 'Inflation remains elevated in most major markets but has moderated slightly'.",
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        },
        {
          "tools": [
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              "id": 118,
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              "evidence": "Title: 'Firms in the US and UK struggle to pass along costs'.",
              "confidence": 88
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          "tools": [
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              "evidence": "Callout: 'Tighter credit standards'.",
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          "tools": [
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              "evidence": "Purple-shaded enacted-change vs announced columns differentiate states.",
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              "confidence": 78
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              "evidence": "Callout on Fed March meeting cautious stance.",
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      ],
      "slides_seen": 62,
      "deck_summary": "Mostly-aligned analytical brief: every slide uses Storymakers action-titles and many include explicit so-what callouts, but the deck is a recurring evidence-pack rather than a single arc - Triple Take fits at the slide level while the deck-level structure is dominated by repeated Pattern Hunter loops across indicator topics.",
      "secondary_arcs": [
        {
          "id": 12,
          "slug": "onion",
          "beats": [
            {
              "name": "Surface Observation",
              "end_page": 5,
              "evidence": "Exec summary + heatmap show softening momentum at surface.",
              "position": 1,
              "start_page": 4
            },
            {
              "name": "First Layer",
              "end_page": 21,
              "evidence": "AI race + regional spotlights peel back first layer.",
              "position": 2,
              "start_page": 6
            },
            {
              "name": "Deeper Layer",
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              "evidence": "PMI/consumer/labor/inflation/investment indicator deep dives.",
              "position": 3,
              "start_page": 22
            },
            {
              "name": "Core Insight",
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              "evidence": "Tariffs and supply chains as core stressor driving the system.",
              "position": 4,
              "start_page": 50
            },
            {
              "name": "Implications",
              "end_page": 61,
              "evidence": "Energy and financial markets show systemic implications.",
              "position": 5,
              "start_page": 56
            }
          ],
          "evidence": "Deck progresses from surface (softening momentum p5) to regional layer (10-21) to indicator depth (22-49) to core stressor (trade/tariffs 50-58) to implications (financial markets 59-61).",
          "confidence": 55
        }
      ],
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      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "Country Economic Momentum Heatmap",
              "slug": "country-economic-momentum-heatmap",
              "evidence": "Self-labelled subtitle 'Country economic momentum snapshot' with country x metric x month grid.",
              "confidence": 65
            }
          ],
          "page_number": 5
        },
        {
          "frameworks": [
            {
              "name": "Sovereign AI Agendas",
              "slug": "sovereign-ai-agendas",
              "evidence": "Slide subtitle 'Sovereign AI agendas' with country strategic-priorities table.",
              "confidence": 60
            }
          ],
          "page_number": 7
        },
        {
          "frameworks": [
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              "name": "US AI Diffusion Framework (Tier 1/2/3)",
              "slug": "us-ai-diffusion-framework",
              "evidence": "Callout names 'Tier 2-compliant use cases' invoking Diffusion Framework tiers.",
              "confidence": 75
            }
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          "page_number": 18
        },
        {
          "frameworks": [
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              "name": "US AI Diffusion Framework (Tier 1/2/3)",
              "slug": "us-ai-diffusion-framework",
              "evidence": "Title names 'US AI Diffusion Framework'; callout references 'Tier 1 nations'.",
              "confidence": 80
            }
          ],
          "page_number": 20
        },
        {
          "frameworks": [
            {
              "name": "Tariff Tracker (Country / Product / Universal)",
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              "evidence": "Subtitle 'Tracker of US tariff announcements' with 3-bucket MECE classification.",
              "confidence": 65
            }
          ],
          "page_number": 51
        }
      ]
    },
    "matchedAt": "2026-04-26 00:05:47+00",
    "slidesSeen": 62,
    "deckSummary": "Mostly-aligned analytical brief: every slide uses Storymakers action-titles and many include explicit so-what callouts, but the deck is a recurring evidence-pack rather than a single arc - Triple Take fits at the slide level while the deck-level structure is dominated by repeated Pattern Hunter loops across indicator topics.",
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  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 11:00:04.957+00",
    "subScores": {
      "scqa_arc": 53,
      "action_titles": 88,
      "mece_structure": 68,
      "closing_strength": 24,
      "evidence_quality": 84,
      "clarity_of_thesis": 62,
      "production_quality": 74,
      "visual_storytelling": 76
    },
    "totalScore": 66,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "The deck establishes situation and complications through slides 4-14, but it does not sustain an explicit question-to-answer arc and becomes a chart-pack sequence from slide 22 onward.",
      "action_titles": "Most analysis pages use insight-bearing titles rather than labels, for example slide 5: \"Economic momentum continues to soften, with slowing services, still-weak manufacturing, and subdued consumer spending as uncertainty remains elevated.\"",
      "mece_structure": "The structure is broadly segmented by executive summary, spotlight regions, and macro indicator chapters, but AI, trade, supply chain, and regional risk themes overlap across slides 6-21 and 51-58.",
      "closing_strength": "The final analytical slides 60-61 summarize financial market conditions, but slide 62 is an About Accenture page rather than a recommendation, call to action, or next-step close.",
      "evidence_quality": "Claims are generally well supported by data-rich exhibits, metrics, footnotes, and callouts, as seen in slides 13, 24, 40, 51, and 54.",
      "clarity_of_thesis": "A deckwide thesis is partially visible by slides 4-5 around softening momentum and AI/geopolitical uncertainty, but slide 4 is a summary taxonomy rather than a single declarative argument.",
      "production_quality": "The deck has strong brand consistency, section discipline, footnotes, and action-title density, but numerous pages are marked dense or overcrowded and many titles are too long for crisp executive scanning.",
      "visual_storytelling": "The deck usually matches tool to message with heatmaps, timelines, maps, and line charts on slides 5, 12, 20, and 41, though many later pages rely on dense repeated chart layouts."
    },
    "slidesAnalyzed": 62
  },
  "review": {
    "backend": null,
    "verdict": "Analytically rigorous macro chart-pack with strong action titles in the first third, but it abandons the story arc halfway and ends without a recommendation — use pp.5-21 as a teaching example of declarative titling, not the deck structure.",
    "reviewedAt": "2026-04-24 16:26:24+00",
    "slidesSeen": 62,
    "suggestions": [
      "Add a 3-5 slide 'Implications & actions' act before p.62, translating the Spotlight tensions (supply chain, chip access, capital constraints) into concrete corporate moves",
      "Rewrite the Executive Summary title to state the answer (e.g., 'Financial fissures force corporates to rethink AI supply chains, capital allocation, and regional posture') and promote a SCQA-shaped headline to p.3 or p.4",
      "Collapse the 9-section chart pack into 3-4 MECE pillars tied to the thesis (e.g., Demand signals / Cost & capital / Trade & supply) so dividers carry argument rather than taxonomy"
    ],
    "closingScore": 25,
    "openingScore": 62,
    "topStrengths": [
      "Consistently declarative action titles across pp.5-21 that carry real insight (e.g., p.7 on mineral dispersion, p.14 on US reliance on China supply chains)",
      "Strong MECE geographic cut in the Spotlight section (Americas/EMEA/APAC, pp.11-21) with parallel problem-statement slides",
      "Numeric anchors embedded in titles and callouts (1.9% vacancy, 98% mineral share, $38bn VC, +19.4% imports) give the analysis editorial weight"
    ],
    "topWeaknesses": [
      "No recommendation or 'so what' act — deck ends on p.61 yield curves and p.62 About Accenture, so the reader never gets an ask",
      "Back half (pp.22-61) is a chart pack organized by indicator category, not by argument, diluting the narrative set up in pp.4-9",
      "Executive Summary on p.4 is labeled generically and the callout ('navigate with careful strategic planning') is a platitude rather than a thesis",
      "Eight section dividers in the back half (pp.22,30,35,39,45,50,53,56,59) fragment the story into topic silos without threading them back to the AI/geopolitics thesis"
    ],
    "narrativeScore": 55,
    "pillarCritique": "Dividers are topic dumps, not MECE pillars: 'Americas/EMEA/APAC' (pp.11,15,19) is a clean geographic cut, but the back half ('Regional activity', 'Consumer spending', 'Labor', 'Inflation', 'Investment', 'Trade', 'Supply chains', 'Energy', 'Financial markets') is an indicator taxonomy rather than an argument structure.",
    "closingCritique": "The deck ends on a monetary-policy chart (p.61 'Long-term yields remain elevated...') followed by a boilerplate About page (p.62) — no recommendation, no next steps, no 'so what' synthesis. Classic chart-pack fade-out.",
    "openingCritique": "The cover, TOC, and divider consume the first 3 slides before any thesis lands; the exec summary on p.4 states a posture ('navigate AI with careful strategic planning') but not a sharp answer, and p.5's action title does carry a clear insight about softening momentum. Serviceable but slow to point.",
    "extractionSeconds": 52.986732,
    "narrativeCritique": "Partial arc: an executive summary on p.4 and a strong situation/complication framing in the Spotlight section (pp.11-21), but the deck then collapses into a six-section 'economic indicator chart pack' (pp.22-61) with no resolution or recommendation act — setup and analysis are present, tension and resolution are largely absent.",
    "titleQualityScore": 78,
    "titleQualityCritique": "Most action titles are genuinely declarative and insight-bearing — e.g., p.13 'Data center capacity in US is strained and will require domestic expansion...' and p.21 'Chinese VC and state-led investment in AI has grown notably...'. A few slip into topic-label territory (p.4 'March 2025 Executive Summary', p.2 'Contents'), and several titles run long enough to blur the single-takeaway discipline."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
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      "page": 1,
      "type": "setup",
      "title": "Includes Accenture Strategy branding and date.",
      "function": "front_matter",
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      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
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