{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5de0-76bd-a169-8c650e8b5f44", "slug": "ecd01def039858b4", "title": "A New Generation of Chinese Consumers Reshaping the Luxury Market", "subtitle": "daxue consulting", "author": "daxue consulting", "pageCount": 6, "kind": "consulting-deck", "orientation": "portrait", "aspectRatio": 0.707, "document": { "id": "019dd923-5de0-76bd-a169-8c650e8b5f44", "slug": "ecd01def039858b4", "title": "A New Generation of Chinese Consumers Reshaping the Luxury Market", "rawTitle": "A New Generation of Chinese Consumers Reshaping the Luxury Market", "authorId": "BCG", "authorName": "daxue consulting", "authorDisplay": "daxue consulting", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "bcg-tencent.pdf", "sourceUrl": "https://www.comitecolbert.com/app/uploads/2021/11/bcg-tencent.pdf", "sourceDate": "2020-12-26 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-24 13:06:09+00", "status": "ready", "pageCount": 6, "orientation": "portrait", "aspectRatio": 0.707, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/ecd01def039858b4", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 6, "pagesIndexed": 6, "pagesWithImages": 6, "pagesWithMetadata": 6, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 49, "chartCount": 2, "metricSlides": 0, "toolMatches": 34, "documentToolMatches": 0, "frameworkMatches": 0, "arcMatches": 2, "beatMatches": 8, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0542-7728-a790-70ef2180d104", "evidence": "p.1-4 lay out market facts, p.5 surfaces the so-what (millennials are the cornerstone), p.6 closes with implications and brand-protection actions", "isPrimary": true, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "matchId": "019dd95a-0542-7728-a790-74de5da72d2c", "evidence": "underlying narrative is the rise of the Chinese luxury market from Communist-era origins to projected world #1 by 2025", "isPrimary": false, "confidence": 50, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 4, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 1, "name": "The Facts (What)", "beatId": "019dd95a-0701-77fe-ae98-0482770259aa", "matchId": "019dd95a-0542-7728-a790-70ef2180d104", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "market growth context, westernization history, segmentation pie, top-10 brand ranking", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 1, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "from": 1, "name": "Humble Origins", "beatId": "019dd95a-0701-77fe-ae98-12a930f8cfd8", "matchId": "019dd95a-0542-7728-a790-74de5da72d2c", "beatType": { "name": "Humble Origins", "slug": "rags-to-riches-humble-origins", "status": "active", "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5", "version": 1, "description": null }, "evidence": "establishes pre-modern luxury context and craftsmanship roots", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 50 }, { "to": 5, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "from": 4, "name": "Rising Success", "beatId": "019dd95a-0701-77fe-ae98-1e4c6eef19ae", "matchId": "019dd95a-0542-7728-a790-74de5da72d2c", "beatType": { "name": "Rising Success", "slug": "rags-to-riches-rising-success", "status": "active", "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278", "version": 1, "description": null }, "evidence": "European top-10 brands established; millennials as engine", "position": 4, "isPrimaryArc": false, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 50 }, { "to": 6, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "from": 6, "name": "Ultimate Achievement", "beatId": "019dd95a-0701-77fe-ae98-230735786396", "matchId": "019dd95a-0542-7728-a790-74de5da72d2c", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "projected #1 by 2025 despite COVID; brand image holds", "position": 5, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 50 } ], "loops": [ { "to": 2, "from": 1, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "019dd95a-088b-72c8-b7e0-c1d7b37668a3", "evidence": "p.1 frames the 41%-by-2025 trend; p.2 explains the Deng-reform trigger and millennial cohort emerging now", "position": 1, "objective": "Establish context and the trigger that opens the China-luxury opportunity window", 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13:07:32.132158+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-121f-71e6-8e8e-ccb322253102", "evidence": "blue/grey palette distinguishes the five categories", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.132158+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": 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dark blue dominant for 26-30 majority", "confidence": 60 } ], "page_number": 5 }, { "tools": [ { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "callout 'attacking counterfeits is an investment to protect brand image'", "confidence": 75 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "60 billion euros, 80% of counterfeits, 40 million euros invested", "confidence": 75 }, { "id": 155, "slug": "credibility-transfer", "layer": "Slide", "evidence": "EU IPO and Ernst & Young partner Alexis Karklins-Marchay quoted", "confidence": 80 }, { "id": 124, "slug": "closing-techniques", "layer": "Slide", "evidence": "closes with 'never a viable strategy to focus only on one country'", "confidence": 60 }, { "id": 68, "slug": "loss-aversion", "layer": "Block", "evidence": "frames stakes as 60bn euros annually lost to counterfeits", "confidence": 70 }, { "id": 66, "slug": "negativity-bias", "layer": "Block", "evidence": "COVID and counterfeit threats dominate the closing block", "confidence": 60 } ], "page_number": 6 } ], "slides_seen": 6, "deck_summary": "A 6-page Daxue Consulting blog article (PDF) leaning on BCG/McKinsey data, structured loosely as a Triple Take with a Rags-to-Riches sub-narrative. It uses some Storymakers patterns (so-what callouts, credibility transfer, concrete numbers) but is text-dense, lacks named consulting frameworks, and most pages read as prose with embedded charts rather than disciplined slides.", "secondary_arcs": [ { "id": 15, "slug": "rags-to-riches", "beats": [ { "name": "Humble Origins", "end_page": 1, "evidence": "establishes pre-modern luxury context and craftsmanship roots", "position": 1, "start_page": 1 }, { "name": "Early Struggles", "end_page": 2, "evidence": "Communist-era opposition then Deng-era liberalization frame", "position": 2, "start_page": 2 }, { "name": "The Breakthrough", "end_page": 3, "evidence": "modern market emerges; BCG cites 5%+ annual growth", "position": 3, "start_page": 3 }, { "name": "Rising Success", "end_page": 5, "evidence": "European top-10 brands established; millennials as engine", "position": 4, "start_page": 4 }, { "name": "Ultimate Achievement", "end_page": 6, "evidence": "projected #1 by 2025 despite COVID; brand image holds", "position": 5, "start_page": 6 } ], "evidence": "underlying narrative is the rise of the Chinese luxury market from Communist-era origins to projected world #1 by 2025", "confidence": 50 } ], "images_inspected": 6, "slide_frameworks": [] }, "matchedAt": "2026-04-26 10:15:19+00", "slidesSeen": 6, "deckSummary": "A 6-page Daxue Consulting blog article (PDF) leaning on BCG/McKinsey data, structured loosely as a Triple Take with a Rags-to-Riches sub-narrative. It uses some Storymakers patterns (so-what callouts, credibility transfer, concrete numbers) but is text-dense, lacks named consulting frameworks, and most pages read as prose with embedded charts rather than disciplined slides.", "imagesInspected": 6, "extractionSeconds": 237.4781 }, "score": { "backend": "codex", "scoredAt": "2026-05-02 18:24:15.478+00", "subScores": { "scqa_arc": 38, "action_titles": 25, "mece_structure": 40, "closing_strength": 20, "evidence_quality": 60, "clarity_of_thesis": 60, "production_quality": 38, "visual_storytelling": 58 }, "totalScore": 42, "coveragePct": 100, "explanations": { "scqa_arc": "Slides 1-5 establish situation and market observations, while slide 6 introduces a late complication, but there is no explicit question or answer arc.", "action_titles": "Most titles are topic labels rather than insight sentences; for example, slide 3 uses \"The modern Chinese luxury market\" instead of a specific market takeaway.", "mece_structure": "The deck moves from growth context to history, market categories, brand rankings, demographics, digitalization, and COVID-19, but the sections overlap and omit a complete strategic frame.", "closing_strength": "Slide 6 ends on COVID-19 and counterfeiting risks without a recommendation, decision, call to action, or next-step agenda.", "evidence_quality": "The deck cites concrete figures and charts on slides 1, 2, 3, and 5, but sources and timeframes are mixed and several qualitative claims are asserted without direct evidence.", "clarity_of_thesis": "The first five slides imply a thesis that Chinese luxury consumers are growing and changing the market, but slides 1-5 never state a crisp declarative argument or implication.", "production_quality": "Production quality is uneven because action-title density is low, sources appear mixed between BCG and Daxue Consulting, slide 4 uses an all-caps label, and dense text weakens whitespace discipline.", "visual_storytelling": "Slides 3 and 5 use charts and slide 4 uses a ranking table, yet several slides rely on dense prose and images that decorate more than advance the message." }, "slidesAnalyzed": 6 }, "review": { "backend": null, "verdict": "A short market-context primer with decent opening stakes but no recommendation and mostly topic-label titles — useful as a counter-example of analytical dump structure, not as a Storymakers exemplar.", "reviewedAt": "2026-04-24 16:29:49+00", "slidesSeen": 6, "suggestions": [ "Rewrite p.3-5 titles as declarative insights, e.g. p.5 from 'Distribution of luxury consumers in China in 2020, by age' → 'Millennials and Gen Z already drive the majority of China's luxury spend'", "Add a closing recommendation slide after p.6 translating the COVID threat into 2-3 concrete plays for luxury brands (digital, counterfeit defense, younger-cohort targeting)", "Lead p.1 or p.2 with the deck's actual thesis — that a generational shift, not just market size, is the real story — so the first 3 slides deliver the answer" ], "closingScore": 25, "openingScore": 55, "topStrengths": [ "p.1 opens with a concrete, stake-setting stat (41% of global luxury consumption by 2025) that anchors the deck's importance", "p.6 title 'COVID-19 is jeopardizing the luxury golden decade' is a strong declarative action title with tension" ], "topWeaknesses": [ "No recommendation or call-to-action slide — deck ends on a threat (p.6) without a 'so what'", "Action titles are mostly topic labels (p.3, p.4, p.5) rather than insights — a reader skimming titles learns the subject but not the takeaway", "Thesis from the deck title ('new generation reshaping luxury') is never explicitly asserted as an answer in the first three slides" ], "narrativeScore": 45, "pillarCritique": "There are no section dividers visible in the inventory; slide_types (context, market_landscape, industry_trends, context) suggest loose topical grouping but not MECE pillars — context bookends the analytical middle without a clear structural logic.", "closingCritique": "The deck ends on p.6 with a COVID threat and a tangential callout about counterfeits — no recommendation, no next steps, no 'what luxury brands should do.' 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According to McKinsey insights, 43% of Chinese luxury consumers were born in the 1980s. This generation is accustomed to using social media platforms every day. Douyin or WeChat allows them to share content online. Also, the", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:03.895+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "45966869-fc45-441b-b690-f05c97624b19", "parentComponentId": null }, { "bbox": { "h": 0.145, "w": 0.764, "x": 0.118, "y": 0.095 }, "kind": "paragraph", "text": "opposition to the changes in ideology. However, Deng Xiaopping started liberalizing the economy in 1978 and in the 1990s, China therefore became one of the best place for foreign companies to relocate, causing a new economic elite to prosper. These wealthy communists have new needs, causing luxury demand to start to increase in the country. Up until now, the amount of Chinese luxury consumers continues to grow. Mr. Abtan, of the BCG, is convinced that the Chinese luxury market will continue to grow due to the “tsunami of the new middle class”.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:03.895+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a3bb574-763c-4033-bf57-f4b11ca907c8", "parentComponentId": null }, { "bbox": { "h": 0.185, "w": 0.764, "x": 0.118, "y": 0.282 }, "kind": "paragraph", "text": "The 1990s put China on the agenda of western luxury companies. They understood the potential of the Chinese luxury market. Many Western luxury brands opened their first Chinese store throughout the nineties, for instance Hermès in 1997, Cartier in 1992 and Chanel in 1999. Moreover, it is also during this decade that the private art market started to grow in China. The auction house “Duo Yunwan” was the first of the country in 1992 and some galleries also appeared around this time. The new economic elite had some demands which needed to be fulfilled but many luxury purchases were still made during trips in Europe. Thirty years later, there are many luxury shops and even flagship stores that symbolize the brand DNA.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:03.895+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dbedd2f8-282f-4deb-b493-a1edadd3b458", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.415, "x": 0.118, "y": 0.769 }, "kind": "source-note", "text": "Source: Behance – HERMES SHANGHAI By LEVI VAN VELUW", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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It is currently the second biggest behind the US and is likely to become first in 2025. In 2018, it exceeded 110 billion dollars, 33% of the global market. Ready to wear products, handbags and jewelry are the most popular luxury goods.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:03.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3ddab2d7-300d-47db-8536-6ab074d1a7f7", "parentComponentId": null }, { "bbox": { "h": 0.085, "w": 0.764, "x": 0.118, "y": 0.815 }, "kind": "paragraph", "text": "According to Agility & Research 2016 reports, the top 10 favorite luxury brands in China are: Chanel is first, followed by Dior and Hermès in the top 3. Louis Vuitton, Burberry, Versace, Giorgio Armani, Prada, Gucci and Montblanc make up the rest of the top ten. These brands hold a strong brand image. Not a single Chinese luxury brand is ranked.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:03.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "871eba8d-9941-4929-aacc-6be540e7a5e0", "parentComponentId": null }, { "bbox": { "h": 0.125, "w": 0.764, "x": 0.118, "y": 0.095 }, "kind": "paragraph", "text": "\"generation Z\", born after the millennials is taking increasing parts. McKinsey shows that 28% of Chinese luxury buyers are born during the 1990s. They are used to going online to seek products and then to purchase the products in bricks and mortar stores. This is called ROPO: research online, purchase offline. These new generations force luxury brands to shift themselves because the importance of social media platforms.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:03.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef76d49b-032f-49b9-b000-3de7d8ce05d7", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.45, "x": 0.118, "y": 0.765 }, "kind": "source-note", "text": "Source: BCG 2019 reports – Chinese luxury market distribution in 2018", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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"description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-121f-71e6-8e8e-e565d9f46bcc", "evidence": "pie chart used for age-band distribution", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.132158+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-121f-71e6-8e8e-f76ef9223e17", "evidence": "color-coded age bands; dark blue dominant for 26-30 majority", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.132158+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-121f-71e6-8e8e-ed5a9d776abc", "evidence": "callout 'new cornerstone of every luxury brand in China' states the insight", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.132158+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). 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Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Market Segmentation Pyramid", "slug": "market-segmentation-pyramid", "status": "active", "bestFor": null, "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "0efdb4ad-df6d-4bce-8e7e-74bddd110432", "evidence": "The slide discusses different age segments of luxury consumers in China, which could be related to market segmentation.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:37:01.059754+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "So What? Test", "slug": "so-what-test", "status": "active", "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.", "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a", "version": 1, "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64", "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-121f-71e6-8e8e-f17974e7a91e", "evidence": "callout explicitly answers the so-what behind the age data", "pageRefs": null, "priority": "Core", "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.132158+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.", "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.", "cardinality": null, "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence." } ], "frameworks": [], "arcBeats": [ { "to": 5, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 5, "name": "The Implications (So What)", "beatId": "019dd95a-0701-77fe-ae98-09b915dd9b1f", "matchId": "019dd95a-0542-7728-a790-70ef2180d104", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "age pie + callout 'new cornerstone of every luxury brand in China'", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 5, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 4, "name": "Rising Success", "beatId": "019dd95a-0701-77fe-ae98-1e4c6eef19ae", "matchId": "019dd95a-0542-7728-a790-74de5da72d2c", "beatType": { "name": "Rising Success", "slug": "rags-to-riches-rising-success", "status": "active", "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278", "version": 1, "description": null }, "evidence": "European top-10 brands established; millennials as engine", "position": 4, "isPrimaryArc": false, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. 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First, shops were closed so Chinese luxury consumers could not buy luxury goods. Second, supply was affected because companies were not able to produce goods.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:03.158+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2204f238-b88c-4cdd-9ca6-a85237c9760c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.1 }, "kind": "paragraph", "text": "80% of counterfeit products come from China. According to European Union Intellectual Property Office, the luxury industry loses 60 billion euros annually. The impact is more than financial; brand image is also impacted.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:03.158+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8efa86ca-731e-4988-abe0-6ccd9ce7cd9f", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.55 }, "kind": "paragraph", "text": "China has a long tradition of luxury. The 1990s however is the beginning of the luxury in contemporary China. 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