{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5de0-76bd-a169-83187257f35b", "slug": "5d146414b5cc38c9", "title": "Vaccines & Therapeutics Outlook Part I: Timelines and Success Factors", "subtitle": "BCG", "author": "BCG", "pageCount": 34, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5de0-76bd-a169-83187257f35b", "slug": "5d146414b5cc38c9", "title": "Vaccines & Therapeutics Outlook Part I: Timelines and Success Factors", "rawTitle": "Vaccines & Therapeutics Outlook Part I: Timelines and Success Factors", "authorId": "BCG", "authorName": "BCG", "authorDisplay": "BCG", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "BCG-COVID-19-BCG-Perspectives-Version15.pdf", "sourceUrl": "https://media-publications.bcg.com/BCG-COVID-19-BCG-Perspectives-Version15.pdf", "sourceDate": "2020-08-26 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-24 13:06:08+00", "status": "ready", "pageCount": 34, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/5d146414b5cc38c9", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 34, "pagesIndexed": 34, "pagesWithImages": 34, "pagesWithMetadata": 34, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 199, "chartCount": 19, "metricSlides": 0, "toolMatches": 86, "documentToolMatches": 0, "frameworkMatches": 15, "arcMatches": 2, "beatMatches": 8, "loopMatches": 6, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0543-7581-99af-cfd1805d821d", "evidence": "Classic BCG perspective: context (p1-3), problem snapshot (p4-8), approach via vaccines/therapeutics (p9-17), evidence with scenarios + econ data (p18-30), wrap-up (p31-34).", "isPrimary": true, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99af-d1510109eb4f", "evidence": "Heavy data (facts) -> implications (success factors, scenarios) -> action agenda (p16, 19).", "isPrimary": false, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 3, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87e3-a67bb4abcbb1", "matchId": "019dd95a-0543-7581-99af-cfd1805d821d", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover + Flatten-Fight-Future framework + 5 driving factors", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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"Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-163f-72bd-8a08-e88e83d3abcf", "evidence": "Two side-by-side panels: aggregate slowing vs country-level resurgence.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:33.186773+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-163f-72bd-8a09-180dd6454dac", "evidence": "Direct visual contrast between traditional and accelerated timelines.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:33.186773+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Causal Chain", "slug": "causal-chain", "status": "active", "bestFor": null, "canonId": "019dd956-9e98-7269-907b-8cf727e9499d", "version": 1, "bodyDocId": null, "description": "Showing how one event leads to another in sequence", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-163f-72bd-8a09-34391a721543", "evidence": "Pre-conditions cascade leads to milestones (EUA -> sub-segment -> broad -> herd).", "pageRefs": null, "priority": null, "whenToUse": null, 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"evidence": "Key success factors, efficacy priorities, scenarios", "position": 2, "start_page": 15 }, { "name": "The Action (Now What)", "end_page": 30, "evidence": "De-averaged econ implications by sector/country to inform agenda", "position": 3, "start_page": 21 } ], "evidence": "Heavy data (facts) -> implications (success factors, scenarios) -> action agenda (p16, 19).", "confidence": 65 } ], "images_inspected": 9, "slide_frameworks": [ { "frameworks": [ { "name": "Flatten-Fight-Future", "slug": "flatten-fight-future", "evidence": "Three named arrow segments labeled Flatten / Fight / Future.", "confidence": 95 } ], "page_number": 3 }, { "frameworks": [ { "name": "Flatten-Fight-Future", "slug": "flatten-fight-future", "evidence": "Callout names Flatten-Fight-Future logic explicitly.", "confidence": 80 } ], "page_number": 5 }, { "frameworks": [ { "name": "Vaccine Development Lifecycle (Phases I-III + EUA)", "slug": "vaccine-development-lifecycle", "evidence": "Stages labeled: 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-> evidence) and uses strong action titles throughout, but the loops are mostly analytical (MECE, segmentation, scenarios) rather than persuasive narrative arcs and the deck has no clear ask or call-to-action.", "imagesInspected": 9, "extractionSeconds": 492.14948 }, "score": { "backend": "claude", "scoredAt": "2026-05-02 12:19:44.758+00", "subScores": { "scqa_arc": 58, "action_titles": 78, "mece_structure": 72, "closing_strength": 35, "evidence_quality": 82, "clarity_of_thesis": 62, "production_quality": 68, "visual_storytelling": 70 }, "totalScore": 66, "coveragePct": 94, "explanations": { "scqa_arc": "Situation and questions are framed (slides 2, 6) but the deck pivots into analytical dumps without a tight Complication→Answer payoff; reads as parallel briefings rather than a built argument.", "action_titles": "High density of insight-bearing titles, e.g. slide 14 'Current best-case scenario for US points to start of broad distribution in Q2 2021'; only slides 1, 2, 4, 7, 20, 31-34 fall back to topic labels.", "mece_structure": "Two clean halves (clinical: slides 8-19; economic: slides 21-30) with explicit section dividers at 7 and 20, though scenario analysis (19) and KPI dashboard (4) overlap thematically with later economic slides.", "closing_strength": "Deck ends with a generic Contact slide (34) and disclaimer (33); no recommendation, action agenda, or next-steps synthesis — slide 19's scenarios hint at implications but never resolve to a 'so what'.", "evidence_quality": "Claims are consistently backed: chart on nearly every analytical slide, 144 data points on slide 29, expert quote on slide 16, footnote discipline throughout, multi-source GDP forecasts on slide 22.", "clarity_of_thesis": "Slides 5 and 10 establish the dual-track (vaccine + economic) frame, but the thesis is descriptive ('outlook') rather than declarative — no single sharp argument is asserted in the first 5 slides.", "production_quality": "BCG-standard polish with consistent action-title pattern and footnotes, but ~30% of analytical slides are tagged overcrowded, suggesting whitespace and density discipline is inconsistent.", "visual_storytelling": "Strong tool variety — timelines (12, 14), heatmaps (28-30), small multiples (24, 26, 27), big numbers (10) — but 9 slides flagged 'overcrowded' (3, 11, 13, 14, 17, 18, 23, 25, 29) dilute message clarity." }, "slidesAnalyzed": 34 }, "review": { "backend": null, "verdict": "A data-rich BCG Perspectives explainer with strong analytical titles but no Resolution act — use p.12–p.17 as a teaching example for declarative action titles, not the overall structure.", "reviewedAt": "2026-04-24 16:40:28+00", "slidesSeen": 34, "suggestions": [ "Add a single answer-first slide as p.2 stating the core thesis ('Vaccine broad distribution is a Q2-2021 US best case; leaders should plan against 3 scenarios') before the framework pages", "Retitle the p.20 divider to reflect its actual content ('Economic & sector recovery signals') and split the deck into two genuinely distinct pillars", "Insert an 'Implications for leaders' synthesis slide before the appendix (new p.31), converting the p.19 scenarios into explicit action-agenda items and closing with a recommendation, not a contact card" ], "closingScore": 22, "openingScore": 68, "topStrengths": [ "Strong action titles with embedded numbers and verbs in the vaccines section (p.12, p.13, p.14, p.17)", "Clear analytical framework signposted early — Flatten-Fight-Future on p.5 and the 5-driver recovery model on p.3", "Use of a scenario-analysis slide (p.19) to force leaders to think across outcomes rather than predict one" ], "topWeaknesses": [ "Two section dividers share an identical title (p.7 and p.20) even though the second section pivots to macro/retail/TSR data — breaks MECE and confuses the reader", "No recommendation or implication slide: deck ends p.31–34 in appendix/glossary/disclaimer/contact with zero call to action", "Answer is not led with — thesis is spread 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:33.186773+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [], "arcBeats": [ { "to": 3, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87e3-a67bb4abcbb1", "matchId": "019dd95a-0543-7581-99af-cfd1805d821d", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover + Flatten-Fight-Future framework + 5 driving factors", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 78 } ], "loops": [], "locked": true }, { "page": 3, "type": "setup", "title": "Uses the 'Flatten-Fight-Future' framework common in BCG COVID-19 literature.", "function": "transition", "rawType": "transition", "block": null, "metadata": { "slideType": "transition", "slideTypeCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-0693-7766-9f05-887f41f8e41e", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "dense", "densityScore": 56, "componentCount": 7, "textChars": 616, "nDataPoints": 0, "notes": "Uses the 'Flatten-Fight-Future' framework common in BCG COVID-19 literature.", "elementsJson": [ "headline_text", "process_diagram", "paragraph", "sankey" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 18:31:43.588+00", "seconds": 6.596, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a169-83187257f35b/3", "deck": "/decks/019dd923-5de0-76bd-a169-83187257f35b", "deckAnchor": "/decks/019dd923-5de0-76bd-a169-83187257f35b#slide-3", "deckJson": "/decks/019dd923-5de0-76bd-a169-83187257f35b.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "All of the above five factors result in specific economic and social outcomes in each phase", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 14:33:21+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-fefb-728e-ad95-1e926eee15bb", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.9, "x": 0.05, "y": 0.58 }, "kind": "diagram", "text": "Flow diagram connecting five factors to the three phases", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:43.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e5293be0-3ecd-4167-b9f5-1eb59cb861f0", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.22 }, "kind": "framework", "text": "Flatten, Fight, Future", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:43.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "332c469b-f42a-46f6-8c14-2799d57ee1e6", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.5, "x": 0.35, "y": 0.58 }, "kind": "list", "text": "1. Disease progression, healthcare system capacity, and response\n2. Government policies and economic stimulus\n3. Economic scenarios\n4. Business engagement and response\n5. Public engagement and response", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:43.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f5d5d828-087a-491b-8459-7408a1f33c9f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.15, "y": 0.87 }, "kind": "paragraph", "text": "All of the above five factors result in specific economic and social outcomes in each phase", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:43.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4d16f90d-4bca-47d3-8a6c-5108aa3ef69a", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Source: BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:43.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a05c0766-33b0-4ab8-a0f8-b76daa201f68", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "The COVID-19 recovery will be driven by disease progression, de-averaged economic impact, government policies, and business and public responses", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:31:43.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5d05afb-aae6-48f2-a5f5-30be559932c5", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-163f-72bd-8a08-b52b3d4e85fe", "evidence": "Flatten-Fight-Future arrow visualizes pain -> bridge -> future state.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:33.186773+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Governing Thought", "slug": "governing-thought", "status": "active", "bestFor": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.", "canonId": "019dd956-8286-760e-8638-77558a0d71ba", "version": 1, "bodyDocId": "06f7d5a5-daab-44c1-9d67-63c52ba03962", "description": "The single declarative sentence at the apex of a Minto pyramid that summarises and is supported by everything beneath it — the answer the deck exists to defend.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-163f-72bd-8a08-b94103b5e759", "evidence": "Footer line anchors unifying idea: 5 factors yield specific outcomes.", "pageRefs": null, "priority": null, "whenToUse": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:33.186773+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Forces the writer to commit to a position before structuring the case — exposes muddled thinking that hides safely inside topic-style headings. Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.", "antipattern": "Topic-style headings ('Strategic options for growth', 'Considerations for Europe') instead of declarative claims with verbs. Multi-sentence apex statements. Qualifier-laden hedges. Noun-phrase labels ('Recommendation: acquisition of Target B') pretending to be sentences. Fake governing thoughts — confident apex the supports don't actually force.", "cardinality": null, "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it." }, { "tool": { "name": "MECE Principle", "slug": "mece-principle", "status": "active", "bestFor": null, "canonId": "019dd956-7c60-71a8-8758-c79d914489c9", "version": 1, "bodyDocId": null, "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-163f-72bd-8a08-b2c8da62ff31", "evidence": "Five labelled, distinct factors covering disease/policy/economy/business/public.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:33.186773+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-163f-72bd-8a08-adf33d927cee", "evidence": "Title states the insight: 5 factors drive the recovery.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:33.186773+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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