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      "Replace the p.3 'data in more depth' divider with MECE pillar dividers — e.g., 'Where IT services stand', 'What winners do differently', 'Where the spend is going' — to signal structure to the reader"
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      "to": 8,
      "label": "Segmentation Split",
      "description": "Split sample into win-zone vs woe/worry-zone and read the behavioral deltas"
    },
    {
      "from": 9,
      "to": 14,
      "label": "Zoom In",
      "description": "Zoom from share-of-wallet headline into each digital priority area's specific initiatives"
    }
  ]
}