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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1575-7358-9706-3d0136e4f855", "evidence": "Callback to opening's 'time for climate action is now'", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:32.980789+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "So What? 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The recursion is what guarantees the implication makes it into ink.", "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.", "cardinality": null, "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence." }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f16eebf5-5775-408f-aba3-c02136ac190f", "evidence": "The slide includes a table with data on various sustainability topics.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:36:34.821123+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1575-7358-9706-4cd86759418e", "evidence": "Title positions COP26 as moment of action", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.980789+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1575-7358-9706-55365e68a607", "evidence": "Anchored to COP26 institutional authority", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.980789+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1575-7358-9706-51dec92c0737", "evidence": "Callout: 'honored to be able to play a role'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.980789+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "1d4a3e39-36b2-4905-baa5-f8a11b0b9e82", "evidence": "The chart is a classic marimekko plot visualizing categorical data proportions.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 18:32:06.974+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "marimekko" }, { "matchId": "23acf4c0-b732-42b2-abfb-7ceb2fda318e", "evidence": "The slide uses a waterfall chart to show the reduction of emissions.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 18:32:05.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "waterfall-chart" }, { "matchId": "efd53813-3019-48a7-b44b-d73acbbed48a", "evidence": "The chart displays emissions reduction levers ordered by cost.", "framework": null, "confidence": 0.95, "extraction": { "at": "2026-05-02 18:32:06.145+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "frameworkName": "abatement-cost-curve" }, { "matchId": "cf2baf93-8549-4b66-b11e-c08f8c672341", "evidence": "Circular diagram showing central ecosystem with surrounding stakeholders", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 18:32:06.321+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "frameworkName": "hub-spoke" }, { "matchId": "019dd95a-1ca6-71be-9e5b-17305eacd1d4", "evidence": "Four labeled quadrants Reimagine/Invent/Reengineer/Reboot on labelled axes", "framework": null, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "frameworkName": "2x2 Matrix" }, { "matchId": "862d6ef0-f1e1-4141-98e1-45acde83a38a", "evidence": "The slide presents a 2x2 matrix titled 'Sustainability Innovation Canvas' with axes 'Business model' and 'Technology'.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 18:32:06.261+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "frameworkName": "matrix-2x2" }, { "matchId": "019dd95a-1ca6-71be-9e5b-13b9f4355ca9", "evidence": "Named in slide; 2x2 with axes 'Business model' (existing/new) x 'Technology' (scale/breakthrough)", "framework": null, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "frameworkName": "Sustainability Innovation 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[ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title prescribes governance enablement", "confidence": 88 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Six-cell grid with icon, label, description per element", "confidence": 80 }, { "id": 131, "slug": "gestalt-principles", "layer": "Slide", "evidence": "Similarity/proximity unify the 6 governance elements", "confidence": 80 }, { "id": 119, "slug": "so-what-test", "layer": "Slide", "evidence": "Callout names internal carbon price as the 'so what'", "confidence": 75 } ], "page_number": 21 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title prescribes 'Do no harm and advocate for policy'", "confidence": 85 }, { "id": 119, "slug": "so-what-test", "layer": "Slide", "evidence": "Callout names policy reassurance as the implication", "confidence": 78 } ], "page_number": 22 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": 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5, emissions charts on slides 6-8, a stakeholder table on slide 9, and CEO-action frameworks on slides 16-23, despite several overcrowded pages." }, "slidesAnalyzed": 27 }, "review": { "backend": null, "verdict": "A solid BCG thought-leadership piece with strong numerate action titles and a real S→C→R backbone, but the flat 7-action list and soft, appendix-tailed close make it a better teaching example for title quality than for end-to-end Storymakers structure.", "reviewedAt": "2026-04-24 16:39:09+00", "slidesSeen": 27, "suggestions": [ "Collapse p.1-3 into a single answer-first opener stating 'private-sector climate investment > digital transformation; here are the 7 moves', then go straight to the dire-state evidence", "Insert a pillar divider before p.15 that groups the 7 actions into 3-4 MECE buckets (e.g. Ambition, Execution, Ecosystem, Policy) so the recommendation reads as a framework, not a checklist", "Replace p.24-27 with an explicit 'Next 90 days for CEOs' CTA slide — decisions to make, commitments to sign, metrics to disclose — to convert the deck from perspective piece to action brief" ], "closingScore": 55, "openingScore": 68, "topStrengths": [ "Numerate action titles with embedded metrics (p.7 >80%, p.8 65%, p.17 30-40%, p.20 $95T) do the story-carrying work Storymakers prescribes", "Clear 7-action spine (p.15-22) gives the recommendation half of the deck a memorable chunked structure", "Thesis repeats and echoes — 'sustainability scarcity / first-mover advantage' appears on p.4 and closes the argument on p.23, creating narrative bookends" ], "topWeaknesses": [ "Front matter bloat: p.1-3 all live in setup/context mode before the problem lands on p.5, burying the lede", "No section dividers or pillar slides to chapter the 7 actions (p.15-22), so the reader gets a flat list instead of MECE pillars", "Closing drift: p.24 (COP26) is a tonal aside, and the deck ends on a disclaimer/filler sequence (p.26-27) with no CTA or commitment ask" ], "narrativeScore": 72, "pillarCritique": "No explicit section dividers are inventoried; structure is implied by function shifts (frame_problem → establish_context → recommend). 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"019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 14:34:35+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-048e-7031-a3c2-90e7081387d5", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.12, "y": 0.71 }, "kind": "image", "text": "BCG Logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:32:07.286+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "075b3263-1b7a-42f1-a412-d83920fb9390", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.3, "x": 0.04, "y": 0.195 }, "kind": "image", "text": "COP26 Logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:32:07.286+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, 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The summit is the most important global climate conference since 2015, when countries agreed to global climate actions in Paris. COP26 will take place from Monday, November 1st – Friday, November 12th, 2021. 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