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Given the changes forced on businesses by COVID-19, CEOs are seeing in real time both the challenges and possibilities of moving to more digital and virtual models.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:33:48.589+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bbdc8f12-138a-49ca-976c-d98a651bd4b8", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.265, "x": 0.685, "y": 0.415 }, "kind": "paragraph", "text": "Carol Stubbings\nJoint Global Leader of PwC's People and Organisation practice", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:33:48.589+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cd9a6cbe-85c5-430c-a594-768d7c93d448", "parentComponentId": null }, { "bbox": { "h": 0.165, "w": 0.265, "x": 0.325, "y": 0.582 }, "kind": "paragraph", "text": "Organisations need to build transferable, 'no regrets' skills that prepare people no matter the change. They used to be called soft skills, though in today's world they can have a harder edge when they're combined with digital skills, like the ability to create bots from off-the-shelf software that can perform repetitive, time-consuming tasks.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:33:48.589+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d478a003-6b93-422e-b5d8-6aa3bc85334e", "parentComponentId": null }, { "bbox": { "h": 0.335, "w": 0.265, "x": 0.325, "y": 0.228 }, "kind": "paragraph", "text": "As Carol Stubbings, Joint Global Leader of PwC's People and Organisation practice, puts it, it's about creating a culture of adaptability: people need to learn how to think, act and thrive in a digital world that is much less predictable than we once thought. \"Companies need to invest in their people. 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Rapidly reskilling and supporting workers to take on different roles — ones which they’ve never been trained for in many instances — will be the difference between success and failure.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:33:48.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e832e3f7-99f6-4b92-926e-4f98136a1181", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.735, "x": 0.046, "y": 0.92 }, "kind": "source-note", "text": "6 Kristine Dery and Ina Sebastian, “Building Business Value with Employee Experience,” MIT Center for Information Systems Research, June 15, 2017, https://cisr.mit.edu/publication/2017_0601_EmployeeExperience_DerySebastian\n7 PwC, Hopes and Fears Survey, 2019, https://www.pwc.com/gx/en/issues/upskilling.html", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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Even before COVID-19, CEOs in government and public services cited this as their biggest challenge — not surprising, in an era of public-sector belt-tightening. But it was also true of industrial manufacturing leaders, which might explain why manufacturing CEOs had made less progress in their upskilling journey than CEOs in other sectors, and in turn were seeing less-effective outcomes. 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Some of these interviews are quoted in this report, and more extensive transcripts can be found on our website at https://www.strategy-business.com/inside-the-mind-of-the-ceo.\nThe research was undertaken by PwC Research, our global centre of excellence for primary research and evidence-based consulting services.\nhttps://www.pwc.co.uk/pwcresearch", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:33:49.275+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "49fdf196-088c-4bc2-960a-3ba0fb1c7394", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.513, "y": 0.232 }, "kind": "paragraph", "text": "Notes:\nNot all figures add up to 100% as a result of rounding percentages and excluding 'neither/nor' and 'don't know' responses from exhibits.\nThe base for global figures is 1,581 (global respondents) unless otherwise stated.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:33:49.275+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a424d8fc-502e-4a34-80af-bc8a73131bc1", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.22, "x": 0.277, "y": 0.232 }, "kind": "paragraph", "text": "PwC surveyed 3,501 CEOs in 83 territories in September and October 2019. The sample of 1,581 CEOs used for the global and regional figures in this report are weighted by national GDP to ensure that CEOs' views are fairly represented across all major regions. Further details by region and industry are available on request. Seven percent of the interviews were conducted by telephone, 88% online, and 5% by post or face-to-face. 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