{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5de0-76bd-a168-c9910122c860",
  "slug": "e474e15bb2f1c12c",
  "title": "PwC Global Family Business Survey 2018 The values effect",
  "subtitle": "PwC",
  "author": "PwC",
  "pageCount": 56,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "document": {
    "id": "019dd923-5de0-76bd-a168-c9910122c860",
    "slug": "e474e15bb2f1c12c",
    "title": "PwC Global Family Business Survey 2018 The values effect",
    "rawTitle": "PwC Global Family Business Survey 2018 The values effect",
    "authorId": "PwC",
    "authorName": "PwC",
    "authorDisplay": "PwC",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "pwc-global-family-business-survey-2018.pdf",
    "sourceUrl": "https://www.pwc.com/gx/en/family-business-services/assets/pwc-global-family-business-survey-2018.pdf",
    "sourceDate": "2018-01-01 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-24 13:05:55+00",
    "status": "ready",
    "pageCount": 56,
    "orientation": "landscape",
    "aspectRatio": 1.414,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/e474e15bb2f1c12c",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 56,
    "pagesIndexed": 56,
    "pagesWithImages": 56,
    "pagesWithMetadata": 56,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 368,
    "chartCount": 6,
    "metricSlides": 0,
    "toolMatches": 19,
    "documentToolMatches": 0,
    "frameworkMatches": 1,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
        "evidence": "The deck presents a clear problem, agitation, and solution around values and their impact on family businesses",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:14:22.337817+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 5,
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Situation & Context",
        "beatId": "cf202d9a-8e14-427c-a986-8cee018f36ac",
        "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
        "beatType": {
          "name": "Situation & Context",
          "slug": "consultants-gambit-situation-context",
          "status": "active",
          "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
          "version": 1,
          "description": null
        },
        "evidence": "The deck sets the stage with an executive summary and case studies",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 10,
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Problem & Complication",
        "beatId": "977d22da-a317-4482-866e-fb8ae1987209",
        "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
        "beatType": {
          "name": "Problem & Complication",
          "slug": "consultants-gambit-problem-complication",
          "status": "active",
          "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents challenges faced by family businesses",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 20,
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 11,
        "name": "Solution & Approach",
        "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
        "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
        "beatType": {
          "name": "Solution & Approach",
          "slug": "consultants-gambit-solution-approach",
          "status": "active",
          "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents five principles for getting value from values",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 30,
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 21,
        "name": "Satisfaction",
        "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
        "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
        "beatType": {
          "name": "Satisfaction",
          "slug": "monroes-sequence-satisfaction",
          "status": "active",
          "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
          "version": 1,
          "description": null
        },
        "evidence": "The deck showcases case studies and client examples",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 20,
        "from": 11,
        "loop": {
          "name": "11_golden_circle",
          "slug": "11-golden-circle",
          "status": "active",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
        "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
        "position": 0,
        "objective": "Why - How - What",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:14:22.521683+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 40,
        "from": 33,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
        "evidence": "The deck highlights the risks of not embracing values",
        "position": 1,
        "objective": "The cost of not acting on values",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:14:22.558741+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Data-Ink Ratio",
          "slug": "data-ink-ratio",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-afc8-70da-b378-92834d36fde6",
          "version": 1,
          "bodyDocId": null,
          "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "1acee6a1-a5b6-4389-91de-c852fbdd1ae6",
        "evidence": "Bar chart of growth ambitions by territory",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:35:25.3032+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "1855aa9f-6ba1-4ff7-ac83-89bddec9029e",
        "evidence": "Horizontal bar chart showing 17 challenges ranked by percentage",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:35:25.364065+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "9d668aa0-de0a-4824-bada-e41fe0be099c",
        "evidence": "List of behaviours of family businesses with 10%+ growth",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:35:25.454509+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
          "version": 1,
          "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "81ba32b3-6cce-4fdf-97ef-ae4b77920d2a",
        "evidence": "Quote from Hoffmann, member of the fourth generation of the Roche family",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:35:25.734495+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "b607a639-c3e7-4bf0-a476-845e224a2f62",
        "evidence": "1. Be specific about your values: codify them, write them down and act on them. 2. Communicate your values internally and externally.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:18:24.258253+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "95a2dbba-9927-4a2c-9028-9ba2e4f21d10",
        "evidence": "The company's values underscore that mission. One is to 'create and share superior stakeholder value over time through our commitment to improvement, transparency, sustainability and people development.'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:18:39.208954+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Storytelling Effect",
          "slug": "storytelling-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Stories are remembered up to 22x better than facts alone",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "e32bb33b-9c7a-4a9e-a2d1-7fc16c6d9196",
        "evidence": "During a global coffee crisis from 1998 to 2002, prices skyrocketed, consumption fell and the euro was in turmoil. Instead of cutting staff or renegotiating supplier contracts, Italy-based illycaffè",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:18:39.260737+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 23,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "9c48130c-eb9e-4fda-a00c-738a0dd46d41",
        "evidence": "For a company founded on ethical values, it’s very hard to accept that you are basically enriching people’s lives with a well-being of coffee and you cannot give back to those who produce the product.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:18:39.347299+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "00f3dda6-5cc6-4580-9a27-6448e3406c70",
        "evidence": "Business leaders are talking more than ever about finding the right balance between the profit motive in business and a heightened sense of purpose that runs through the C-suite.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:18:39.428752+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 25,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Persona",
          "slug": "audience-persona",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
          "version": 1,
          "bodyDocId": null,
          "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "ae444878-6c1e-4fa0-9a7a-599615dcdc63",
        "evidence": "If I were to speak from my heart, the most important part of the business is that we are two families. It is our greatest value as a business - this cooperation between the families.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:18:39.506633+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 26,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "f305410e-8ab9-4599-ba85-e1474d3f71cc",
        "evidence": "1. Purpose defines your ‘licence to operate’ beyond making money.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:18:39.587255+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 27,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "0ee64351-4dc7-4cdc-9ff0-c0c63bbfe5f1",
        "evidence": "recognise the challenge of digital technology",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:35:25.663318+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Persona",
          "slug": "audience-persona",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
          "version": 1,
          "bodyDocId": null,
          "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "25dd1060-049a-472e-be68-6ebfa50f5dd0",
        "evidence": "next generation is encouraged to be involved",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:35:25.70051+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "9a08bdaa-c098-445f-8a59-7f1ed418be66",
        "evidence": "Bar chart showing percentages for 7 categories of business outlook",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:35:25.812202+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 34,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "fe7b3293-1263-46d5-a17b-eb3e979c54bf",
        "evidence": "Five principles for building a digital legacy / Five principles for a forward-looking legacy",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:35:25.997251+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 38,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "b2f1b24a-3e4d-4a48-a55b-76bb5f093011",
        "evidence": "Family business leaders have traditionally viewed private equity investors as not necessarily compatible with their long-term strategies and values.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:35:17.293866+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 44,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Storytelling Effect",
          "slug": "storytelling-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Stories are remembered up to 22x better than facts alone",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "5759005f-24fa-49a4-8e2e-ca2c9419705c",
        "evidence": "This tells us that family businesses and private equity are reaching a moment of convergence of interests…",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:35:17.33601+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 44,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
          "version": 1,
          "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "23cfbe26-e74f-4ea9-b1eb-3c16ba30c322",
        "evidence": "The remit of a family office will be a varied one. But it must provide the financial management and controls to not just preserve but also grow the wealth that the family has created for current and future generations.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:35:17.462366+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Storytelling: the closing ask",
          "slug": "closing-ask",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-24e0-70ab-8dd9-983832c1c665",
          "version": 1,
          "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d",
          "description": "The single most important slide in the deck — after the cover. The final",
          "familyLabel": "narrative-block",
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "agent": "storyteller",
        "layer": "slide",
        "agents": [
          "storyteller"
        ],
        "matchId": "c7065ab2-d4c7-4822-b124-b782c9352670",
        "evidence": "Leaders of family businesses have an opportunity to reboot their approach to their values and purpose to ensure they are best-placed to thrive in an increasingly complex business and social environment.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:35:17.71364+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 51,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "4d5d8448-8755-4e72-b68f-ed8d2ba2cf99",
        "evidence": "Discussion of family governance model and constitution",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 18:36:00.633+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 50,
        "frameworkName": "governance"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 15:40:55.312+00",
    "subScores": {
      "scqa_arc": 58,
      "action_titles": 36,
      "mece_structure": 64,
      "closing_strength": 70,
      "evidence_quality": 80,
      "clarity_of_thesis": 74,
      "production_quality": 63,
      "visual_storytelling": 72
    },
    "totalScore": 65,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "The deck has a loose Situation-Complication-Answer pattern from growth context in slides 6-10 to values/digital recommendations in slides 20, 38, and 52, but it mostly reads as a survey report plus case studies rather than a tight SCQA argument.",
      "action_titles": "Only 21 of 56 slides have action titles and many are topic labels rather than insights; example: slide 7 is titled \"Exhibit 1: Family business growth ambitions, by territory\".",
      "mece_structure": "The section flow in slides 6, 13, 25, 32, and 43 is coherent, but values, purpose, legacy, and family governance repeatedly overlap across sections instead of forming a strict MECE decomposition.",
      "closing_strength": "Slides 51-52 close the main story with a clear call to reboot values and purpose and integrate them into governance, but the ending lacks a prioritized action plan with owners, timing, or concrete next steps.",
      "evidence_quality": "Claims are well supported by survey charts, metrics, methodology on slide 53, and repeated executive case examples, although some causal claims about values paying off rely more on correlation and anecdotes than proof.",
      "clarity_of_thesis": "The thesis is identifiable by slides 1-3 - values and purpose can create lasting competitive advantage in a digital age - but it is framed as a theme/opportunity rather than a crisp declarative recommendation.",
      "production_quality": "The PwC report is visually consistent and polished, but production discipline is weakened by low action-title density, repeated generic titles like slide 14 and slide 29, dense layouts, and uneven footnote discipline.",
      "visual_storytelling": "The deck generally matches tools to messages with charts on slides 7, 8, 15, 33, and 34 and case-study profiles throughout, though many narrative slides such as 11, 18, and 28 are overcrowded and text-led."
    },
    "slidesAnalyzed": 56
  },
  "review": {
    "backend": null,
    "verdict": "Editorial-style survey report with strong case-study scaffolding but topic-label titles and a soft close — use the section-divider callouts and case-study cadence as teaching examples, not the title craft or the resolution.",
    "reviewedAt": "2026-04-25 07:39:59+00",
    "slidesSeen": 56,
    "suggestions": [
      "Replace every 'PwC Global Family Business Survey 2018' title with a declarative insight (e.g. p.17 → 'Clear values attract talent: 79% say so')",
      "Convert the four section divider callouts into the deck's master SCQA spine and add an upfront 'answer-first' slide at p.3 stating the recommendation in one sentence",
      "Add a closing recommendations slide before p.51 with the synthesised 'five principles' frameworks (p.20/27/38) consolidated into a single action grid with owner and timing"
    ],
    "closingScore": 55,
    "openingScore": 58,
    "topStrengths": [
      "Strong case-study cadence — each pillar is anchored by named company stories (p.11 Mars Five Principles, p.23 long-view coffee case, p.41 independence across generations) that humanise the data",
      "Section dividers (p.6, p.13, p.25, p.43) carry punchy thesis callouts that work as mini-SCQAs for each pillar",
      "Quantitative spine is consistent: clear exhibits with single headline numbers (16%, 66%, 79%, 57%) anchor each analytical run"
    ],
    "topWeaknesses": [
      "Action-title hygiene is poor — 8+ slides reuse the literal report name 'PwC Global Family Business Survey 2018' as the title (e.g. p.3, p.14, p.16, p.17, p.19, p.29, p.31, p.35, p.36, p.37, p.45), forfeiting the slide's most valuable real estate",
      "Exhibit titles are descriptive not declarative ('Exhibit 2: Key challenges…' p.8) — the insight lives only in the callout, not the title",
      "Closing is soft: p.51 'A final word' and p.52 restate the thesis but offer no prioritised recommendation, decision matrix, or 'what to do Monday' — followed by methodology rather than ending strong",
      "Three slides are flagged as 'recommend' (p.20, p.27, p.38) but their titles are just 'Five principles for…' — the principles themselves are not surfaced in the action title"
    ],
    "narrativeScore": 62,
    "pillarCritique": "The four section dividers (Growth, Getting value from your values, Pursuing purpose, Private equity) are roughly MECE around the survey's themes, but 'Securing legacy in a digital age' (p.32) is a context slide that should have been a fifth divider — pillars feel like topic dumps rather than arguments.",
    "closingCritique": "p.51 'A final word' and p.52 'The message is clear: adopting an active stance towards company values… pays off in real terms' do attempt a wrap, but there is no concrete next-steps slide, no decision ask, and the deck trails into methodology and acknowledgements rather than landing a memorable call to action.",
    "openingCritique": "The first 5 slides lead with a foreword and a dense executive summary (p.3) that does state the thesis ('values turned into the most valuable asset'), but it is buried under a generic title and followed by a TOC and a 'Case studies' filler — no hook, no stake-setting chart, no provocative number up front.",
    "extractionSeconds": 64.63781,
    "narrativeCritique": "The deck follows a loose four-act structure (Growth → Values → Purpose → Legacy/PE) telegraphed by section dividers, but the arc is more thematic survey than SCQA — there is no sharp Complication and the Resolution ('A final word', p.51) restates rather than recommends. Tension is implied (digital disruption, generational risk) but never sharpened into a single problem the deck resolves.",
    "titleQualityScore": 38,
    "titleQualityCritique": "Most titles are topic labels or repeated boilerplate ('PwC Global Family Business Survey 2018' appears on at least 8 slides; 'Exhibit 1: Family business growth ambitions, by territory'); only a few are insight-bearing (p.10 'High-strategic planners are translating their strategic goals into everyday practices…'). The action-title discipline is weak."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/KQ7KU5aI3hAEyfwBfrGIj4x5HHBo_UwXc3RDRJgAn3g/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNDc0ZTE1YmIyZjFjMTJjL3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 43,
        "componentCount": 7,
        "textChars": 290,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:53.269+00",
          "seconds": 2.292,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/1",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-1",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "How to build a lasting competitive advantage through your values and purpose in a digital age",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 17:08:44+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-41aa-7578-83ca-9326ef415653",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.12,
            "x": 0.05,
            "y": 0.88
          },
          "kind": "image",
          "text": "pwc",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4b85c4f6-53eb-4a0b-aa6d-140db792dfe7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.65,
            "x": 0.35,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b31493d1-995b-4d88-8236-acff92db57e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.75,
            "y": 0.88
          },
          "kind": "paragraph",
          "text": "#pwcforfamilybusiness pwc.com/fambizsurvey2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "09ef5d3f-f081-446e-a9c3-0c2c2fdaf3a6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.3,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "How to build a lasting competitive advantage through your values and purpose in a digital age",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a9dfddf3-259b-47ab-b48c-0ffc3ecebad1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "title",
          "text": "The values effect",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b97644af-af4d-4d5a-94c1-8157fbcc48bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4f7ca5e-1f63-4054-9ff6-1ef4a64de752",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "cf202d9a-8e14-427c-a986-8cee018f36ac",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "The deck sets the stage with an executive summary and case studies",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/2mKOJX8SVl-BQQcl_1wXdvWwWEz2VuUdYQ7A-tMWgFc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNDc0ZTE1YmIyZjFjMTJjL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/g3ELaUra8rkRDZNQl9Mn5Rg8q4ClEJMIu6q7qXvPfxk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNDc0ZTE1YmIyZjFjMTJjL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/Kh-zBsUCDHrKZFn3ZdmV9ULg_pryOjNV3wvh-KOgdVo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lNDc0ZTE1YmIyZjFjMTJjL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 29,
        "componentCount": 4,
        "textChars": 488,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:53.313+00",
          "seconds": 2.169,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/2",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-2",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We believe family businesses – built around strong values and with an aspirational purpose – have a competitive advantage in disruptive times.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:24+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e2-ede7f41d673d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.313+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "830e9170-a7bb-4834-9246-37b3cbf1db21",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.36,
            "x": 0.571,
            "y": 0.283
          },
          "kind": "paragraph",
          "text": "We believe family businesses – built around strong values and with an aspirational purpose – have a competitive advantage in disruptive times. There is an enormous opportunity for family businesses to start generating real gains from their values and purpose by adopting an active approach that turns these into their most valuable asset.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.313+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "09190878-87dc-4071-8e46-68493d561da8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.135,
            "x": 0.571,
            "y": 0.208
          },
          "kind": "title",
          "text": "Foreword",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:53.313+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a3ec1999-7d22-45bb-b60e-6393e35153d1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "cf202d9a-8e14-427c-a986-8cee018f36ac",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "The deck sets the stage with an executive summary and case studies",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "Includes methodology details (2,953 companies, 53 territories) and leadership bios.",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 56,
        "componentCount": 6,
        "textChars": 733,
        "nDataPoints": 3,
        "notes": "Includes methodology details (2,953 companies, 53 territories) and leadership bios.",
        "elementsJson": [
          "paragraph",
          "headshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:54.037+00",
          "seconds": 2.828,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/3",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-3",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "There is an enormous opportunity for family businesses to start generating real gains from their values and purpose by adopting an active approach that turns these into their most valuable asset.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:24+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e2-b11b91b77087",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.05,
            "x": 0.71,
            "y": 0.735
          },
          "kind": "image",
          "text": "Peter Englisch",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2c70099f-66fd-41e2-926c-1376c8579a5b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.05,
            "x": 0.51,
            "y": 0.735
          },
          "kind": "image",
          "text": "David Wills",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6a8aa916-7f73-49c8-af7e-9fa14912d39b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.41,
            "x": 0.51,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "No global survey of the health of family business in 2018 would be complete without looking at the challenge of digitalisation. There was a marked jump since our last survey (2016) in the number of businesses feeling vulnerable to digital disruption...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "66f09bec-f995-4aa1-819f-29dda57a17e9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.41,
            "x": 0.08,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "The release of our ninth PwC Global Family Business Survey comes at a time of extraordinary transformation. Digital technology is disrupting whole industries; sustainability is becoming central to the conduct of business...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "66fe5419-2339-48da-ac09-e9a4d77646c6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.08,
            "y": 0.07
          },
          "kind": "title",
          "text": "PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.037+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "108cb06e-0f14-46f2-ba58-568cef27795d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "cf202d9a-8e14-427c-a986-8cee018f36ac",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "The deck sets the stage with an executive summary and case studies",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "function": "front_matter",
      "rawType": "table_of_contents",
      "block": null,
      "metadata": {
        "slideType": "table_of_contents",
        "slideTypeCanon": {
          "name": "Table of contents",
          "slug": "table_of_contents",
          "status": "active",
          "canonId": "019de52d-0643-721b-9b85-69676bb85cf8",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 46,
        "componentCount": 8,
        "textChars": 193,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "photo",
          "numbered_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:57.695+00",
          "seconds": 6.199,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/4",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-4",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.114,
            "w": 0.196,
            "x": 0.677,
            "y": 0.591
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "063244b7-fe37-4b23-9f4e-363d132f696a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.114,
            "w": 0.196,
            "x": 0.101,
            "y": 0.261
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1d4e2daf-8b89-4be0-8907-62279efe40f6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.114,
            "w": 0.196,
            "x": 0.389,
            "y": 0.261
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1d5fb4b0-ab2d-4ee7-abe7-8d72a22bd681",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.114,
            "w": 0.196,
            "x": 0.677,
            "y": 0.261
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "428901d3-4466-4627-a4ec-4f9b4cdcfd39",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.114,
            "w": 0.196,
            "x": 0.389,
            "y": 0.591
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "530ab3e9-b940-4024-84cc-367751ce6a8d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.114,
            "w": 0.196,
            "x": 0.101,
            "y": 0.591
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a2c4d6c6-77bd-4fd3-bb98-3c620a745630",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.385,
            "w": 0.798,
            "x": 0.101,
            "y": 0.435
          },
          "kind": "list",
          "text": "6 Growth – and how to sustain it\n13 Getting value from your values\n25 Pursuing purpose\n32 Securing legacy in a digital age\n43 Private equity: thinking outside the family\n51 A final word",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ec5fcfe-8aec-4ef0-8e78-b584ede63cb2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.145,
            "x": 0.101,
            "y": 0.165
          },
          "kind": "title",
          "text": "Contents",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.695+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e564f53-926e-48d8-8684-8d0314737841",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "cf202d9a-8e14-427c-a986-8cee018f36ac",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "The deck sets the stage with an executive summary and case studies",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "evidence",
      "title": "The slide acts as a table of contents for case studies within the report, organized by page number.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 9,
        "componentCount": 3,
        "textChars": 116,
        "nDataPoints": 0,
        "notes": "The slide acts as a table of contents for case studies within the report, organized by page number.",
        "elementsJson": [
          "headshot",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:55.991+00",
          "seconds": 4.416,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/5",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-5",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.818,
            "x": 0.066,
            "y": 0.262
          },
          "kind": "image",
          "text": "10 headshots of business leaders",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.991+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c9806e8d-4f5f-42f6-8a76-f2d7f3876660",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.818,
            "x": 0.066,
            "y": 0.435
          },
          "kind": "list",
          "text": "List of 10 case studies with page numbers, titles, names, and companies.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.991+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "50f0d327-15c5-4b0c-824f-9a1cdab4863b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.038,
            "w": 0.165,
            "x": 0.066,
            "y": 0.163
          },
          "kind": "title",
          "text": "Case studies",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.991+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8ed74ffb-3067-4d78-af27-444abd779283",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "cf202d9a-8e14-427c-a986-8cee018f36ac",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Situation & Context",
            "slug": "consultants-gambit-situation-context",
            "status": "active",
            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
            "description": null
          },
          "evidence": "The deck sets the stage with an executive summary and case studies",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "The slide uses a metaphor of growth and future generations to introduce the topic.",
      "function": "establish_context",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 5,
        "textChars": 485,
        "nDataPoints": 0,
        "notes": "The slide uses a metaphor of growth and future generations to introduce the topic.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:54.489+00",
          "seconds": 2.784,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/6",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-6",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "This year’s survey finds family businesses in robust health, with levels of growth at their highest level since 2007.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-2c8a8883326b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.72,
            "w": 0.43,
            "x": 0.47,
            "y": 0.14
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.489+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8adaf793-bfe1-46a8-8492-b6d91f21a35c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.1,
            "y": 0.3
          },
          "kind": "paragraph",
          "text": "This year’s survey finds family businesses in robust health, with levels of growth at their highest level since 2007. Yet there is a nagging sense among many family businesses that the trajectory of growth over the next two years and beyond can’t easily be charted, given a set of key challenges.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.489+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "654b8cc9-2095-46da-80f3-fe2561ea9296",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.08,
            "y": 0.06
          },
          "kind": "source-note",
          "text": "6 | PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.489+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "311ccbb0-2460-4fb0-ac6e-985550e55142",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.35,
            "x": 0.1,
            "y": 0.16
          },
          "kind": "title",
          "text": "Growth – and how to sustain it",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.489+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dc7837a2-10ae-4c27-a4d0-1a2d3c1fd54d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "977d22da-a317-4482-866e-fb8ae1987209",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents challenges faced by family businesses",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 7,
      "type": "analysis",
      "title": "The chart displays 40 distinct territories ranked by growth ambition.",
      "function": "analyze_data",
      "rawType": "data_table",
      "block": null,
      "metadata": {
        "slideType": "data_table",
        "slideTypeCanon": {
          "name": "Data table",
          "slug": "data_table",
          "status": "active",
          "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 69,
        "componentCount": 7,
        "textChars": 754,
        "nDataPoints": 40,
        "notes": "The chart displays 40 distinct territories ranked by growth ambition.",
        "elementsJson": [
          "paragraph",
          "bar_chart_vertical"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:54.233+00",
          "seconds": 2.402,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/7",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-7",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Revenues are expected to continue growing for the vast majority of businesses (84%), with 16% saying growth will be 'quick' and 'aggressive'.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:28+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-f25a1ff227f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.62,
            "x": 0.278,
            "y": 0.33
          },
          "kind": "chart",
          "text": "Bar chart of growth ambitions by territory",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.233+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "33d00a89-b3a7-44e5-8290-2a27d7098505",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.18,
            "x": 0.304,
            "y": 0.262
          },
          "kind": "legend",
          "text": "Percentage of respondents looking to grow quickly/aggressively",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.233+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8a3aaa23-4e32-4fef-a63a-4927756f6846",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Percentage of respondents looking to grow quickly/aggressively: 16%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:28+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-f68fb591d485",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.18,
            "x": 0.067,
            "y": 0.164
          },
          "kind": "paragraph",
          "text": "This year's survey finds family businesses in robust health, with levels of growth at their highest since 2007. Revenues are expected to continue growing for the vast majority of businesses (84%), with 16% saying growth will be 'quick' and 'aggressive'.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.233+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3321bee0-7b44-4079-a498-5ba7562ab6ee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.62,
            "x": 0.278,
            "y": 0.875
          },
          "kind": "source-note",
          "text": "Base: all respondents in each market (2018: all answering n=30-171 in each territory) Source: PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.233+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "09c7867c-2fd8-44c0-8a2b-6b4546a3bbb7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.42,
            "x": 0.278,
            "y": 0.196
          },
          "kind": "title",
          "text": "Exhibit 1: Family business growth ambitions, by territory",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.233+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "016527a3-118b-4c20-8d78-209e530e6f09",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Data-Ink Ratio",
            "slug": "data-ink-ratio",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-afc8-70da-b378-92834d36fde6",
            "version": 1,
            "bodyDocId": null,
            "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "1acee6a1-a5b6-4389-91de-c852fbdd1ae6",
          "evidence": "Bar chart of growth ambitions by territory",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:35:25.3032+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "977d22da-a317-4482-866e-fb8ae1987209",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents challenges faced by family businesses",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "title": "The chart displays 17 distinct categories of business challenges with corresponding percentage values.",
      "function": "diagnose",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "diagnose",
        "functionCanon": {
          "name": "Diagnose",
          "slug": "diagnose",
          "status": "active",
          "canonId": "019de52d-1657-7223-acc5-7437d878c850",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 6,
        "textChars": 654,
        "nDataPoints": 17,
        "notes": "The chart displays 17 distinct categories of business challenges with corresponding percentage values.",
        "elementsJson": [
          "bar_chart_horizontal",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:54.66+00",
          "seconds": 2.824,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/8",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-8",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The need to innovate to keep ahead (66%), accessing the right skills & capabilities (60%) and economic environment (56%) are the top three challenges identified by family businesses.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-0197a1cad72b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.55,
            "x": 0.312,
            "y": 0.24
          },
          "kind": "chart",
          "text": "Horizontal bar chart showing 17 challenges ranked by percentage",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.66+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b9f3db88-d1db-4e10-be4d-19275c83e407",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Percentage of respondents: 66%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-051fb2c6a620",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.18,
            "x": 0.1,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "Yet there is a nagging sense among many family businesses that the trajectory of growth over the next two years and beyond can't easily be charted, given a set of key challenges (see Exhibit 2).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.66+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e41cfb94-d4b4-4470-b66c-fa4ab4e2c03c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.312,
            "y": 0.87
          },
          "kind": "source-note",
          "text": "Base: all global respondents (2018: all answering n=2,950 - 2,952). Source: PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.66+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ec70edc8-bac9-4885-b94e-f9ebb0842b54",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.45,
            "x": 0.312,
            "y": 0.196
          },
          "kind": "title",
          "text": "Exhibit 2: Key challenges for family businesses over the next two years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.66+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bef8d747-90ae-4ac3-af03-aa0475961857",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "1855aa9f-6ba1-4ff7-ac83-89bddec9029e",
          "evidence": "Horizontal bar chart showing 17 challenges ranked by percentage",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:35:25.364065+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "977d22da-a317-4482-866e-fb8ae1987209",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents challenges faced by family businesses",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "analysis",
      "title": "The chart shows a clear trend where single-digit growth increases with generation, while double-digit growth peaks at the 1st generation and declines thereafter",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 6,
        "textChars": 607,
        "nDataPoints": 10,
        "notes": "The chart shows a clear trend where single-digit growth increases with generation, while double-digit growth peaks at the 1st generation and declines thereafter.",
        "elementsJson": [
          "paragraph",
          "line_chart",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:57.083+00",
          "seconds": 5.154,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/9",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-9",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Our survey findings show that first-generation family businesses clearly outperform those run by subsequent generations in their ability to achieve double digit growth.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:30+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-23aa87084589",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.62,
            "x": 0.278,
            "y": 0.23
          },
          "kind": "chart",
          "text": "Line chart showing growth rates by generation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.083+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "92243718-1dde-41d3-9d54-1cb6aff54f5e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Sales growth rate: 48%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:30+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-24d70603f523",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.19,
            "x": 0.067,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "Our survey findings show that first-generation family businesses clearly outperform those run by subsequent generations in their ability to achieve double digit growth...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.083+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "796c5c1c-790b-437b-b049-dce818989bc2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.278,
            "y": 0.875
          },
          "kind": "source-note",
          "text": "Base: all 1/2/3/4/5+ generation global respondents (2018: all answering n=1,040/1,082/480/187/127) Source: PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.083+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eba33091-e25e-48de-8811-6e815c7518fb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.42,
            "x": 0.278,
            "y": 0.195
          },
          "kind": "title",
          "text": "Exhibit 3: Growth rate by generation running the business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.083+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ffee8a25-b37d-4e4c-b32f-9140ec4204cf",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "977d22da-a317-4482-866e-fb8ae1987209",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents challenges faced by family businesses",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 10,
      "type": "analysis",
      "title": "The text discusses the 'missing middle' in strategic planning for family businesses, categorizing them into three groups based on planning maturity.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 83,
        "componentCount": 10,
        "textChars": 844,
        "nDataPoints": 8,
        "notes": "The text discusses the 'missing middle' in strategic planning for family businesses, categorizing them into three groups based on planning maturity.",
        "elementsJson": [
          "paragraph",
          "bullet_list",
          "icon_grid",
          "big_number",
          "footnote"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:54.931+00",
          "seconds": 2.946,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/10",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-10",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "High-strategic planners constitute 56% of the companies with a high level of philanthropy; 53% of those with a robust, documented and communicated succession plan; 46% of businesses with annual turnover above US$100m.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:37+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-50900b717a16",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.38,
            "x": 0.1,
            "y": 0.345
          },
          "kind": "list",
          "text": "The first group, making up 21% of the total, has no strategic plan at all. The second group makes up another 30% of the total. The third group, the remaining 49%, are those with a costed, formalised and documented mid-term plan.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.931+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "feec5478-0ed5-4f30-adb6-aa678ca92ee0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.53,
            "y": 0.675
          },
          "kind": "metric",
          "text": "55%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.931+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1d729882-44dd-4354-b54e-8b3d012f9ce6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.73,
            "y": 0.675
          },
          "kind": "metric",
          "text": "22%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.931+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "25b0fa35-6020-4b8e-9e0d-0b49f5a442e7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.73,
            "y": 0.375
          },
          "kind": "metric",
          "text": "63%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.931+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "306915e3-b247-4658-9c45-0deded3f3d8e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.53,
            "y": 0.375
          },
          "kind": "metric",
          "text": "84%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.931+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b24efeb-8a74-4989-9d84-a0c581537a0f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Growth rate: 84%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:37+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-55e764331387",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.38,
            "x": 0.1,
            "y": 0.167
          },
          "kind": "paragraph",
          "text": "It also pays to plan ahead. Mid-term strategic planning - over a three - to five-year time frame - is often one of the biggest missing pieces of the puzzle for family businesses.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.931+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13bdd50b-adb6-45c8-b7c6-7e458b35888a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.42,
            "x": 0.524,
            "y": 0.89
          },
          "kind": "source-note",
          "text": "Base: all global respondents with 10%+/ <10% growth (2018: all answering n=1,000/1,001) Source: PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.931+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17c1ad19-cdd2-4f90-a32d-7c31eb19cef0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.42,
            "x": 0.524,
            "y": 0.195
          },
          "kind": "title",
          "text": "Exhibit 4: Behaviours of family businesses with 10%+ growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.931+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ebc526e4-9e81-4d64-bc25-b260dde9961e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "9d668aa0-de0a-4824-bada-e41fe0be099c",
          "evidence": "List of behaviours of family businesses with 10%+ growth",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:35:25.454509+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Problem & Complication",
          "beatId": "977d22da-a317-4482-866e-fb8ae1987209",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Problem & Complication",
            "slug": "consultants-gambit-problem-complication",
            "status": "active",
            "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents challenges faced by family businesses",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 11,
      "type": "evidence",
      "title": "The slide features a profile of Victoria Mars and key company metrics for Mars Inc.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 76,
        "componentCount": 8,
        "textChars": 954,
        "nDataPoints": 4,
        "notes": "The slide features a profile of Victoria Mars and key company metrics for Mars Inc.",
        "elementsJson": [
          "headline_text",
          "headshot",
          "comparison_table",
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:57.71+00",
          "seconds": 5.675,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/11",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-11",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Repeat, repeat, repeat; demonstrate, demonstrate, demonstrate The Five Principles all the time. It's so critical you don't forget about these five principles.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-a0657665ee6d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.31,
            "w": 0.267,
            "x": 0.06,
            "y": 0.18
          },
          "kind": "image",
          "text": "Victoria Mars",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5ddbbafa-1eda-4507-a043-2e95f3d15fc0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: US$35bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-a825223ac89d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.55,
            "x": 0.338,
            "y": 0.26
          },
          "kind": "paragraph",
          "text": "Mars Inc., US\nVictoria Mars, Member, Board of Directors (Chairman of the Board from 2014 to 2017)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "12dbadd9-f148-473f-8e8f-106786c5f5b9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.55,
            "x": 0.338,
            "y": 0.32
          },
          "kind": "paragraph",
          "text": "Businesses often display their principles and values on their website and in their marketing materials. Some even carve them onto the walls of their offices. But do they live by their principles in everything they do? ...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5404f634-1d9f-4ab8-9f87-78eda5d4b2ee",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Repeat, repeat, repeat; demonstrate, demonstrate, demonstrate The Five Principles all the time. It's so critical you don't forget about these five principles. — Victoria Mars, Member, Board of Directors",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-a556d2fc0337",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.267,
            "x": 0.06,
            "y": 0.55
          },
          "kind": "table",
          "text": "Established: 1911; Current generation leading the business: Fourth generation; Annual turnover (2017): More than US$35bn; Number of employees: 115,000; Sector/s: Pet care, confectionery, food",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "87738724-21ec-4834-a048-ac12300c663b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.45,
            "x": 0.338,
            "y": 0.188
          },
          "kind": "title",
          "text": "Defining the role of business in five principles",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3693183a-450d-4616-9137-39940771b522",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "evidence",
      "title": "The slide is a text-heavy narrative excerpt from a PwC survey report.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 43,
        "componentCount": 5,
        "textChars": 708,
        "nDataPoints": 0,
        "notes": "The slide is a text-heavy narrative excerpt from a PwC survey report.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:55.168+00",
          "seconds": 2.974,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/12",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-12",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "From one generation to the next, it was always about how we did business rather than what we do as a business, and The Five Principles came out of that legacy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-24dd46f7baf5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.8,
            "x": 0.1,
            "y": 0.22
          },
          "kind": "paragraph",
          "text": "The text describes Mars' history, the codification of their Five Principles, and how they apply these values to sustainability, recruitment, and family legacy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.168+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d76c2ce-e2d5-44ee-a4f1-fe8c03dc3300",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.18,
            "x": 0.73,
            "y": 0.2
          },
          "kind": "quote",
          "text": "From one generation to the next, it was always about how we did business rather than what we do as a business, and The Five Principles came out of that legacy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.168+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e095478e-adcc-4e37-bd7e-28f18f14f96f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "From one generation to the next, it was always about how we did business rather than what we do as a business, and The Five Principles came out of that legacy. — Victoria Mars",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-2b831ecd98d4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.4,
            "x": 0.1,
            "y": 0.18
          },
          "kind": "title",
          "text": "Defining the role of business in five principles (cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.168+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "43fe0720-5efe-40ee-b96e-3311e1562619",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "title": "PwC Global Family Business Survey 2018 branding.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 33,
        "componentCount": 4,
        "textChars": 581,
        "nDataPoints": 0,
        "notes": "PwC Global Family Business Survey 2018 branding.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:54.982+00",
          "seconds": 2.678,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/13",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-13",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Adopting an active stance towards values really pays off.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-6bad7d03e868",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.88,
            "w": 1,
            "x": 0,
            "y": 0.12
          },
          "kind": "image",
          "text": "Group of diverse professionals collaborating around a laptop",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.982+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48e0c6c4-a297-4e6c-8341-9d4241bf2a56",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.4,
            "x": 0.52,
            "y": 0.28
          },
          "kind": "paragraph",
          "text": "As decision making grows more complex during an accelerated pace of change, family businesses need to implement guidelines and tools to codify their values as a way to make better decisions. And our research shows family businesses that make their values and purpose explicit and measurable, and incorporate them into strategic plans, see better returns and greater longevity. Adopting an active stance towards values really pays off.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.982+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e8147bce-13fe-4bbf-b867-34860665a3fb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.35,
            "x": 0.52,
            "y": 0.15
          },
          "kind": "title",
          "text": "Getting value from your values",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.982+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cf8c132f-8169-4b04-a2ab-ef50df8c801a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "title": "The slide is a text-heavy page from a PwC report, containing two prominent pull-quotes and several data points embedded in the narrative.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 82,
        "componentCount": 8,
        "textChars": 1582,
        "nDataPoints": 5,
        "notes": "The slide is a text-heavy page from a PwC report, containing two prominent pull-quotes and several data points embedded in the narrative.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:55.22+00",
          "seconds": 2.911,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/14",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-14",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "This year, 79% felt they had a clear sense of values and purpose as a company.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-4011e8866609",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "percentage of family businesses with clear values: 79%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-4a41810a317d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.73,
            "y": 0.54
          },
          "kind": "paragraph",
          "text": "This year, 79% felt they had a clear sense of values and purpose as a company. Breaking it down by region, there were some interesting differences: only 68% of respondents in Asia felt this to be the case, compared with 86% in both Africa and Latin America, 81% for North America and 80% for Europe.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "901fadb8-d7d7-4d0e-93f1-ef8ac05e3591",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.73,
            "y": 0.48
          },
          "kind": "paragraph",
          "text": "This report found that 74% of family businesses believed they had a significant advantage over non-family businesses because they have a stronger culture and values.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6e611f9-03be-4897-b1a7-d96e6a1b7446",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.1,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "The values of a company are the operating beliefs and principles that guide behaviour among not just the leadership but also its employees. These concepts often manifest in the company’s culture.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f279df27-1230-4352-91eb-92f5c11f7000",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.73,
            "y": 0.16
          },
          "kind": "quote",
          "text": "My grandfather was a great believer in how you do business. Around 15 years ago, we found a letter written by him in 1947 that talked about this idea of mutuality with your associates, your community and all your business dealings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b53ad43-0faa-4872-bb0a-31fb2a445aa2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.1,
            "y": 0.54
          },
          "kind": "quote",
          "text": "You can only interpret the values of the family – the values of the business – by living them personally and by making everybody in the business aware of them, by making the ‘genetic code’ of these values comprehensible to all.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ec57b709-25af-4b85-bd9f-40a44e7972d1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "My grandfather was a great believer in how you do business. Around 15 years ago, we found a letter written by him in 1947 that talked about this idea of mutuality with your associates, your community and all your business dealings. - Victoria Mars, Member, Board of Directors (Chairman of the Board from 2014 to 2017), Mars Inc. (US)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-47eda154c744",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "analysis",
      "title": "The slide includes a global average metric and a supporting quote from a business leader.",
      "function": "quantify_impact",
      "rawType": "data_table",
      "block": null,
      "metadata": {
        "slideType": "data_table",
        "slideTypeCanon": {
          "name": "Data table",
          "slug": "data_table",
          "status": "active",
          "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 91,
        "componentCount": 11,
        "textChars": 1491,
        "nDataPoints": 6,
        "notes": "The slide includes a global average metric and a supporting quote from a business leader.",
        "elementsJson": [
          "headline_text",
          "donut_chart",
          "big_number",
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:56.716+00",
          "seconds": 4.334,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/15",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-15",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "79% of respondents on average globally felt they had a clear sense of values and purpose as a company.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-72d518710ff6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.61,
            "x": 0.068,
            "y": 0.345
          },
          "kind": "chart",
          "text": "86% Africa, 86% Latin America, 81% North America, 80% Europe, 68% Asia",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Donut chart",
              "slug": "donut",
              "status": "active",
              "canonId": "019de52d-0006-752c-9528-0fef476b8004",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "donut",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "109cef6c-a9a9-4628-bab4-c5e3545a57a6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.41,
            "w": 0.23,
            "x": 0.702,
            "y": 0.166
          },
          "kind": "metric",
          "text": "79% of respondents on average globally felt they had a clear sense of values and purpose as a company.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2f4ab4d1-b505-4b65-ab62-c7595b508f9e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Proportion of respondents agreeing strongly with having a clear sense of agreed values and purpose: 79%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-7a61eea790dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.21,
            "x": 0.068,
            "y": 0.625
          },
          "kind": "paragraph",
          "text": "of values gave them a competitive advantage. At the same time, only 49% of respondents actually had values articulated in written form. This rose noticeably to 53% among businesses generating double-digit growth.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "037bde54-e955-440b-9fb8-11d9247462e0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.21,
            "x": 0.285,
            "y": 0.625
          },
          "kind": "paragraph",
          "text": "annual growth in our survey, 84% had a clear sense of agreed values and purpose, compared with 76% among those with a lower growth rate. These findings tell us that as decision making grows more complex...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9bd060ef-0b88-49c8-abcf-1fb3b3f4f783",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.18,
            "x": 0.502,
            "y": 0.625
          },
          "kind": "paragraph",
          "text": "a value”, page 49). Indeed, living up to codified values and purpose is the best risk management system you can put into place. When it comes to codifying values, a good starting principle is keep it simple.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ba0b0175-d2fa-4299-832c-892b59879234",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.23,
            "x": 0.702,
            "y": 0.615
          },
          "kind": "quote",
          "text": "Once we established Ferd, we tried to make a conscious set of assigned values – more precisely, values we would like people to talk to us about.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1d39270-7984-4545-a070-9ba1480ec637",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Once we established Ferd, we tried to make a conscious set of assigned values – more precisely, values we would like people to talk to us about. - Johan H. Andresen, Owner and Chairman, Ferd (Norway)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:25+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-757fc9d4bf12",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.26,
            "x": 0.068,
            "y": 0.55
          },
          "kind": "source-note",
          "text": "Base: all global respondents (2018: n=2,167) Source: PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "60c83629-f952-438b-bdba-5f44cb13938b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.018,
            "w": 0.372,
            "x": 0.068,
            "y": 0.195
          },
          "kind": "title",
          "text": "Exhibit 5: Sense of agreed values and purpose, by region",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ed360d4a-0a15-4c8f-bb11-8edc54e333f4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "evidence",
      "title": "The slide contains two distinct pull-quotes from business leaders, separated by a central photo and supporting text.",
      "function": "illustrate_case",
      "rawType": "testimonial",
      "block": null,
      "metadata": {
        "slideType": "testimonial",
        "slideTypeCanon": {
          "name": "Testimonial",
          "slug": "testimonial",
          "status": "active",
          "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 6,
        "textChars": 1064,
        "nDataPoints": 0,
        "notes": "The slide contains two distinct pull-quotes from business leaders, separated by a central photo and supporting text.",
        "elementsJson": [
          "quote_block",
          "paragraph",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:54.751+00",
          "seconds": 2.308,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/16",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-16",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "No matter how solid your values are, they will change over time. As the business grows and new people join, leaders need to revisit what those values are and, in some cases, refresh them.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-c0bf55f3cd61",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.4,
            "x": 0.31,
            "y": 0.51
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "85301da9-1e7a-4f2e-a6e1-fb17626a4310",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.48,
            "w": 0.4,
            "x": 0.31,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "No matter how solid your values are, they will change over time. As the business grows and new people join, leaders need to revisit what those values are and, in some cases, refresh them.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "72df13be-85f2-4db5-9f0f-ce574c17944b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.28,
            "x": 0.1,
            "y": 0.16
          },
          "kind": "quote",
          "text": "Our values are the core of everything. They are the first pillar of what we do and why we do it. Our values of 'decent, worthwhile, secure' underpin what we are all about.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8efb3b25-0adb-4db0-bb8c-51a5ee0a8e45",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.28,
            "x": 0.72,
            "y": 0.51
          },
          "kind": "quote",
          "text": "We have many thousands of employees and recruit many every year, but what we always try to do is use our values to help us make the right decisions when hiring.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:54.751+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c10a5a73-79dd-4d48-9ac0-7eac8bf2edc8",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Our values are the core of everything. They are the first pillar of what we do and why we do it. Our values of ‘decent, worthwhile, secure’ underpin what we are all about. None of them are more important than the others, because they work together. Those three words are our benchmark for decision making. - Jonathan Falder, Managing Director, HMG Paints (UK)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-c76278cd8318",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "evidence",
      "title": "The slide acts as a narrative bridge between survey findings and specific company examples.",
      "function": "illustrate_case",
      "rawType": "quote_slide",
      "block": null,
      "metadata": {
        "slideType": "quote_slide",
        "slideTypeCanon": {
          "name": "Quote slide",
          "slug": "quote_slide",
          "status": "active",
          "canonId": "019de52d-098e-7555-a9fd-4f0af7e80bc2",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 64,
        "componentCount": 6,
        "textChars": 1377,
        "nDataPoints": 1,
        "notes": "The slide acts as a narrative bridge between survey findings and specific company examples.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:58.178+00",
          "seconds": 5.69,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/17",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-17",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Our survey showed that 79% of respondents that had a clear sense of values felt that this helped attract potential joiners.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:28+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-df4767a77ace",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.28,
            "y": 0.165
          },
          "kind": "paragraph",
          "text": "The company was established in its current form in the 1990s but has a pedigree stretching back more than 160 years. Before Ferd was established, the Andresen family 'internalised our values,' explains Chairman Johan H. Andresen.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.178+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ce322db-787b-4181-a565-84183cc9fc97",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.7,
            "y": 0.38
          },
          "kind": "paragraph",
          "text": "Values can also help with recruitment. Our survey showed that 79% of respondents that had a clear sense of values felt that this helped attract potential joiners.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.178+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "41d3fb81-04e0-4f84-a5c1-adf830092857",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.49,
            "y": 0.45
          },
          "kind": "quote",
          "text": "It's much easier to identify with a set of values and act on them when they are clearly laid out and are relevant to employees in their daily work.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.178+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "802034e6-165e-4619-808f-4e80dd3a01f9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.25,
            "x": 0.06,
            "y": 0.165
          },
          "kind": "quote",
          "text": "We realised that we could not do business with an opportunistic mind-set. Each business was different, and there were no synergies between them. It was very difficult to synchronise all the businesses we had entered into. We then thought that we should have a vision, have our own values and create a robust organisational structure.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.178+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e74fcf7b-4d0a-4d72-8d2b-232b0de7d4d7",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "We realised that we could not do business with an opportunistic mind-set. Each business was different, and there were no synergies between them. It was very difficult to synchronise all the businesses we had entered into. We then thought that we should have a vision, have our own values and create a robust organisational structure. - GM Rao, Founder and Chairman, GMR Group (India)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:28+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-e1bda039f935",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "evidence",
      "title": "Includes a headshot and key company metrics for Roche.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 9,
        "textChars": 879,
        "nDataPoints": 4,
        "notes": "Includes a headshot and key company metrics for Roche.",
        "elementsJson": [
          "headshot",
          "kpi_table",
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview",
          "runId": null,
          "at": "2026-07-17 03:21:20.701+00",
          "seconds": 2.46,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/18",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-18",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We need to look at financial returns, because without that, there's nothing. But you also need to look at environmental and social returns.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-815ef4491b4b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.22,
            "x": 0.06,
            "y": 0.19
          },
          "kind": "image",
          "text": "André Hoffmann",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-07-17 03:21:20.701+00",
            "model": "google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dee28a96-f722-428a-84be-4d12a5c68f07",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: US$54bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-8a85df28c271",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.06,
            "y": 0.06
          },
          "kind": "other",
          "text": "18 | PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "source-note",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-07-17 03:21:20.701+00",
            "model": "google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a32256d8-fbdd-467c-bef9-36688674e2d0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.6,
            "x": 0.33,
            "y": 0.35
          },
          "kind": "paragraph",
          "text": "When the Paris-based business school INSEAD received a donation of €40 million in the summer of 2018, it was the largest gift made by anyone in its 61-year history. The donor was André Hoffmann...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-07-17 03:21:20.701+00",
            "model": "google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e07f052-57a7-4289-9b59-e339ba072308",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "The economist Milton Friedman once said, 'The business of business is business.' So, what he was saying was: 'Let us make money, and the rest will take care of itself. We don't have to worry about externalities.' But this is clearly, to my understanding, not true.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-85c30d6d0d8c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.33,
            "y": 0.28
          },
          "kind": "subtitle",
          "text": "Roche, Switzerland\nAndré Hoffmann, Vice Chairman",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-07-17 03:21:20.701+00",
            "model": "google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e2023dfb-c978-41a7-a46a-c0771be7c0f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.22,
            "x": 0.06,
            "y": 0.55
          },
          "kind": "table",
          "text": "Established: 1896, Current generation: Fourth, Turnover: US$54bn, Employees: 93,700, Sector: Pharmaceuticals",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-07-17 03:21:20.701+00",
            "model": "google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "664820ec-3825-49ef-adcb-9db449e8cda4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.33,
            "y": 0.19
          },
          "kind": "title",
          "text": "Projecting a vision for business in society",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-07-17 03:21:20.701+00",
            "model": "google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b97e16c5-f600-4219-b19f-fa4556b02321",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 19,
      "type": "tension",
      "title": "The slide is a narrative text-heavy page featuring a pull-quote from Hoffmann regarding long-term thinking in family businesses.",
      "function": "illustrate_case",
      "rawType": "ceo_quote",
      "block": null,
      "metadata": {
        "slideType": "ceo_quote",
        "slideTypeCanon": {
          "name": "CEO quote",
          "slug": "ceo_quote",
          "status": "active",
          "canonId": "019de52d-09b6-71c8-93a5-f90a9772a8fa",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 39,
        "componentCount": 5,
        "textChars": 589,
        "nDataPoints": 0,
        "notes": "The slide is a narrative text-heavy page featuring a pull-quote from Hoffmann regarding long-term thinking in family businesses.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:55.736+00",
          "seconds": 2.465,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/19",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-19",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "I think that one of the legacies a family business has is this long-term thinking. It's this backbone that is always there.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-10112b8cb243",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.05,
            "y": 0.06
          },
          "kind": "paragraph",
          "text": "19 | PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.736+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aaf53b11-a9fc-44d0-b1e2-65a67e036004",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.88,
            "x": 0.06,
            "y": 0.18
          },
          "kind": "paragraph",
          "text": "Narrative text describing Roche's approach to business management, purpose, and transgenerational sustainability.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.736+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d8220f7b-c181-44e7-81be-eb94524c55bc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.18,
            "x": 0.52,
            "y": 0.395
          },
          "kind": "quote",
          "text": "I think that one of the legacies a family business has is this long-term thinking. It's this backbone that is always there.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.736+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f16f90b9-8bfa-41d7-82e5-6f33f7f6ba2b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "I think that one of the legacies a family business has is this long-term thinking. It's this backbone that is always there. — Hoffmann, member of the fourth generation of the Roche family",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-15fe41d8baf0",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "CEO quote contradiction",
            "slug": "ceo-quote-contradiction",
            "status": "active",
            "bestFor": "When management credibility is the lever",
            "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
            "version": 1,
            "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
            "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "81ba32b3-6cce-4fdf-97ef-ae4b77920d2a",
          "evidence": "Quote from Hoffmann, member of the fourth generation of the Roche family",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "When management credibility is the lever",
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:35:25.734495+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 20,
      "type": "setup",
      "title": "Includes a headshot and title of Peter Englisch, Global and EMEA Family Business Leader, PwC Germany.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 20,
        "componentCount": 3,
        "textChars": 379,
        "nDataPoints": 0,
        "notes": "Includes a headshot and title of Peter Englisch, Global and EMEA Family Business Leader, PwC Germany.",
        "elementsJson": [
          "headline_text",
          "numbered_list",
          "headshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:58.054+00",
          "seconds": 4.731,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/20",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-20",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.12,
            "w": 0.21,
            "x": 0.504,
            "y": 0.165
          },
          "kind": "image",
          "text": "Peter Englisch, Global and EMEA Family Business Leader, PwC Germany",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.054+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1953f6a6-fc5f-43a0-9780-acab5c261039",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.65,
            "x": 0.1,
            "y": 0.32
          },
          "kind": "list",
          "text": "1. Be specific about your values: codify them, write them down and act on them. 2. Communicate your values internally and externally. 3. Develop business principles and a code of conduct. 4. Put values at the forefront of recruitment. 5. Focus on value creation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.054+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "439c6dc8-90a1-4eca-a379-00aa0e91a51a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.35,
            "x": 0.1,
            "y": 0.2
          },
          "kind": "title",
          "text": "Five principles for getting value from your values",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.054+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a6ec32dc-b2c2-4577-9c65-03b189d022cc",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "b607a639-c3e7-4bf0-a476-845e224a2f62",
          "evidence": "1. Be specific about your values: codify them, write them down and act on them. 2. Communicate your values internally and externally.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:18:24.258253+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution & Approach",
          "beatId": "5ac5e66d-b790-4c2d-b2d8-545c886f13f5",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Solution & Approach",
            "slug": "consultants-gambit-solution-approach",
            "status": "active",
            "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents five principles for getting value from values",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 20,
          "from": 11,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "c5587f4a-00c6-4687-91ea-8264b9c9ec82",
          "evidence": "The deck presents a clear 'why' (values drive business success), 'how' (five principles), and 'what' (case studies and examples)",
          "position": 0,
          "objective": "Why - How - What",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:14:22.521683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 21,
      "type": "evidence",
      "title": "The slide features a portrait of Johan H. Andresen and a summary table of company metrics.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 69,
        "componentCount": 8,
        "textChars": 622,
        "nDataPoints": 4,
        "notes": "The slide features a portrait of Johan H. Andresen and a summary table of company metrics.",
        "elementsJson": [
          "headshot",
          "data_table",
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:55.783+00",
          "seconds": 2.249,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/21",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-21",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "In essence, the family decided that it had to live up to the company's long-cherished values, rather than the other way around.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-f3fb294e4270",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.24,
            "x": 0.06,
            "y": 0.193
          },
          "kind": "image",
          "text": "Portrait of Johan H. Andresen",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0c81138e-d244-4a4f-9615-d4ad0a6f6c3e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: 30.8bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-f9dc34fb1cd9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.038,
            "w": 0.265,
            "x": 0.333,
            "y": 0.238
          },
          "kind": "paragraph",
          "text": "Ferd, Norway. Johan H. Andresen, Owner and Chairman.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3267c66b-466c-4719-946f-729e1a344d25",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.6,
            "x": 0.333,
            "y": 0.3
          },
          "kind": "paragraph",
          "text": "Detailed narrative text describing the history of Ferd, the shift from tobacco to impact investments, and the importance of family values.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a53df993-a82e-4a66-aba5-c1cda2088bfd",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Previous to establishing Ferd, we as a family internalised our values, explains Andresen. They were good, old-fashioned types of values, like",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:26+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e3-f659d5527336",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.32,
            "w": 0.24,
            "x": 0.06,
            "y": 0.54
          },
          "kind": "table",
          "text": "Company metrics table including Established, Generation, Turnover, Employees, and Sector.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f122a156-9391-4549-8d27-fbf1acab075a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.028,
            "w": 0.265,
            "x": 0.333,
            "y": 0.193
          },
          "kind": "title",
          "text": "Bringing values to life",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:55.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2574b523-c518-4f65-a7c6-7997fd8752dd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 22,
      "type": "evidence",
      "title": "The slide is a text-heavy narrative page from a PwC report, featuring a pull-quote from Andresen.",
      "function": "illustrate_case",
      "rawType": "testimonial",
      "block": null,
      "metadata": {
        "slideType": "testimonial",
        "slideTypeCanon": {
          "name": "Testimonial",
          "slug": "testimonial",
          "status": "active",
          "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 8,
        "textChars": 1287,
        "nDataPoints": 0,
        "notes": "The slide is a text-heavy narrative page from a PwC report, featuring a pull-quote from Andresen.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:57.14+00",
          "seconds": 3.592,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/22",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-22",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Of course, there is a legacy, all the stuff we've done. But let's look at what we are going to do. That is the best way of having a legacy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-533e4a86d5ec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.73,
            "y": 0.22
          },
          "kind": "paragraph",
          "text": "who built a business empire endures. Andresen says he honours that through his efforts beyond Ferd, such as setting up a microfinance fund and Ferd's social enterprise efforts.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.14+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e99f136-2641-42b4-9915-e250254ddf25",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.1,
            "y": 0.22
          },
          "kind": "paragraph",
          "text": "honesty, dedication and loyalty. But they weren’t something that drove the business. Once we established Ferd, we tried to make a conscious set of assigned values - more precisely, values we would like people to talk to us about, in those terms.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.14+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b3b2c3f2-665b-41af-843e-ad6e2e585591",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.31,
            "y": 0.22
          },
          "kind": "paragraph",
          "text": "Credibility is very important to Ferd, says Andresen. It means something more than trust. 'Credibility isn't something you have. You can't buy it; you can't make it up and say you're more credible today than you were yesterday.'",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.14+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4501b45-0c97-4cd3-828e-254e9b010b1d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.52,
            "y": 0.22
          },
          "kind": "paragraph",
          "text": "But Andresen feels Ferd has added a new twist to the concept. 'I've reformulated the traditional idea of the long term with the idea of 'we can be impatient for a very long time.'",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.14+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f35fecd0-0833-4ede-a204-fea6ae9c924b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.1,
            "y": 0.51
          },
          "kind": "quote",
          "text": "Of course, there is a legacy, all the stuff we’ve done. But let’s look at what we are going to do. That is the best way of having a legacy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.14+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1bd260b6-64d7-4e13-a271-f6e1faf18811",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Of course, there is a legacy, all the stuff we've done. But let's look at what we are going to do. That is the best way of having a legacy. — Andresen",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-5754ecd212c6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.25,
            "x": 0.1,
            "y": 0.18
          },
          "kind": "title",
          "text": "Bringing values to life (cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.14+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "36de2485-337b-4f15-b89d-9c978ecec437",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 23,
      "type": "evidence",
      "title": "Includes a profile of Andrea Illy and key company metrics.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 89,
        "componentCount": 10,
        "textChars": 1483,
        "nDataPoints": 4,
        "notes": "Includes a profile of Andrea Illy and key company metrics.",
        "elementsJson": [
          "headline_text",
          "photo",
          "kpi_table",
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:58.515+00",
          "seconds": 4.956,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/23",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-23",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "This approach to weathering business challenges by taking the long view is typical of many family businesses.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-a7d3dc068a74",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.345,
            "w": 0.267,
            "x": 0.061,
            "y": 0.18
          },
          "kind": "image",
          "text": "Andrea Illy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "009e437d-58aa-4087-a159-086b99e38676",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: €467m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-ae90a782d3df",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.267,
            "x": 0.333,
            "y": 0.635
          },
          "kind": "paragraph",
          "text": "This approach to weathering business challenges by taking the long view is typical of many family businesses. Liberated from quarterly financial demands, they are freer to put the needs of employees, suppliers, customers and society first.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2606e6e8-e2a0-4b7b-829d-9d073acf8c6b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.267,
            "x": 0.333,
            "y": 0.358
          },
          "kind": "paragraph",
          "text": "During a global coffee crisis from 1998 to 2002, prices skyrocketed, consumption fell and the euro was in turmoil. Instead of cutting staff or renegotiating supplier contracts, Italy-based illycaffè – more commonly known as illy – stayed its course, holding fast to its policies.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78afdd9f-510d-4df1-a622-1147e5818691",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.267,
            "x": 0.625,
            "y": 0.505
          },
          "kind": "paragraph",
          "text": "The company's values underscore that mission. One is to 'create and share superior stakeholder value over time through our commitment to improvement, transparency, sustainability and people development.' Another is to inspire everyone in the value chain.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7be8e0fb-a260-41d8-b744-a63d60048806",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.267,
            "x": 0.625,
            "y": 0.358
          },
          "kind": "paragraph",
          "text": "Francesco, who started the business in 1933, and their father, Ernesto, who ran it until 1994. The company's purpose is to deliver the world's best cup of coffee by pursuing excellence for everyone involved. Even more simply, illy is about happiness.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "925fd4fe-ac82-47a4-ba85-62372455ce2d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "In order to be creative in your life, you need to be inspired, and in order to be inspired, you need to be happy. — Andrea Illy, Chairman",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-aadf7fdabb8d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.26,
            "w": 0.267,
            "x": 0.061,
            "y": 0.545
          },
          "kind": "table",
          "text": "Established: 1933; Current generation: Third and fourth; Annual turnover: €467m; Employees: 1,290; Sector: Beverages and coffee",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fa6b63ff-acf4-496d-8ab0-d115cf80d02d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.5,
            "x": 0.333,
            "y": 0.193
          },
          "kind": "title",
          "text": "Taking the long view on values for sustainable business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.515+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d6b28440-7a67-40c6-9347-aa66c38f8561",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "95a2dbba-9927-4a2c-9028-9ba2e4f21d10",
          "evidence": "The company's values underscore that mission. One is to 'create and share superior stakeholder value over time through our commitment to improvement, transparency, sustainability and people development.'",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:39.208954+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Storytelling Effect",
            "slug": "storytelling-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a",
            "version": 1,
            "bodyDocId": null,
            "description": "Stories are remembered up to 22x better than facts alone",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "e32bb33b-9c7a-4a9e-a2d1-7fc16c6d9196",
          "evidence": "During a global coffee crisis from 1998 to 2002, prices skyrocketed, consumption fell and the euro was in turmoil. Instead of cutting staff or renegotiating supplier contracts, Italy-based illycaffè",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:18:39.260737+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 23,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 24,
      "type": "evidence",
      "title": "The slide is a narrative text-heavy page from a PwC report.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 66,
        "componentCount": 7,
        "textChars": 1160,
        "nDataPoints": 0,
        "notes": "The slide is a narrative text-heavy page from a PwC report.",
        "elementsJson": [
          "paragraph",
          "callout_box"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 21:23:09.854+00",
          "seconds": 2.56,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/24",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-24",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.37,
            "y": 0.46
          },
          "kind": "callout",
          "text": "For a company founded on ethical values, it's very hard to accept that you are basically enriching people's lives with a well-being of coffee and you cannot give back to those who produce the product.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 21:23:09.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "156ab7ab-87fb-4b88-9483-333951ca9def",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "For a company founded on ethical values, it’s very hard to accept that you are basically enriching people’s lives with a well-being of coffee and you cannot give back to those who produce the product.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:39+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-72fcb2da2f80",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.25,
            "x": 0.64,
            "y": 0.21
          },
          "kind": "paragraph",
          "text": "In the end, it's about values. The company prioritises the needs of stakeholders like farmers over its own family of shareholders...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 21:23:09.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5233f3c-bc6e-4bf1-be33-4a3db1c6c06e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.25,
            "x": 0.1,
            "y": 0.21
          },
          "kind": "paragraph",
          "text": "In 1990, Andrea Illy, armed with a chemistry degree, joined the family business as a quality supervisor. To ensure illy was delivering on its mission to make the world's best coffee...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 21:23:09.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e685f997-ef71-4567-82cf-9117f5594a4d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.37,
            "y": 0.21
          },
          "kind": "paragraph",
          "text": "20,000 people a year in 25 countries, including not just farmers but also people who serve and enjoy coffee. To keep its suppliers thriving and loyal to the company...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 21:23:09.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fed0ee49-d2e2-4b25-90d5-9cecff6626c0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "For a company founded on ethical values, it’s very hard to accept that you are basically enriching people’s lives with a well-being of coffee and you cannot give back to those who produce the product. — Andrea Illy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:39+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-764b1c14a57d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.8,
            "x": 0.1,
            "y": 0.18
          },
          "kind": "title",
          "text": "Taking the long view on values for sustainable business (cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 21:23:09.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "20eda8d2-7b44-45f9-acfc-a34f715be516",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Emotional Appeal",
            "slug": "emotional-appeal",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
            "version": 1,
            "bodyDocId": null,
            "description": "Connecting to audience feelings rather than just logic",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "9c48130c-eb9e-4fda-a00c-738a0dd46d41",
          "evidence": "For a company founded on ethical values, it’s very hard to accept that you are basically enriching people’s lives with a well-being of coffee and you cannot give back to those who produce the product.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:39.347299+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 24,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 25,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 24,
        "componentCount": 4,
        "textChars": 372,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "paragraph",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:56.761+00",
          "seconds": 2.628,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/25",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-25",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Business leaders are talking more than ever about finding the right balance between the profit motive in business and a heightened sense of purpose that runs through the C-suite.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:27+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e4-ca5bb76d8d07",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.761+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28b607b9-006c-4b2d-9027-78957c5dc73e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.405,
            "x": 0.067,
            "y": 0.235
          },
          "kind": "paragraph",
          "text": "Business leaders are talking more than ever about finding the right balance between the profit motive in business and a heightened sense of purpose that runs through the C-suite.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.761+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5a42e23b-8718-47ff-ab15-8fbc3d70da56",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.055,
            "w": 0.355,
            "x": 0.067,
            "y": 0.165
          },
          "kind": "title",
          "text": "Pursuing purpose",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.761+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ef0a46eb-076d-486f-b0b8-72d59bdb57f8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Section divider",
            "slug": "section-divider",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
            "version": 1,
            "bodyDocId": null,
            "description": "A transitional slide marking the start of a new section.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "00f3dda6-5cc6-4580-9a27-6448e3406c70",
          "evidence": "Business leaders are talking more than ever about finding the right balance between the profit motive in business and a heightened sense of purpose that runs through the C-suite.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:18:39.428752+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 25,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 26,
      "type": "setup",
      "title": "The slide contains multiple pull-quotes from various business leaders and survey data points.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 8,
        "textChars": 1257,
        "nDataPoints": 1,
        "notes": "The slide contains multiple pull-quotes from various business leaders and survey data points.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:00.499+00",
          "seconds": 6.138,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/26",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-26",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "In our survey, 68% of family businesses globally had a documented vision and purpose, or mission statement, for their company.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:28+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-09124cd6155a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.18,
            "x": 0.52,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "In our survey, 68% of family businesses globally had a documented vision and purpose, or mission statement, for their company.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ec78d1a-5004-4fa9-8741-93c9bb76afa8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.1,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "The purpose of an enterprise is its reason for existence: the expectations you have about what products and services you produce, why those create value and what you will do with the value you create in the world.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c78a039b-6920-4cb6-b500-1cc9731e8a69",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.1,
            "y": 0.72
          },
          "kind": "quote",
          "text": "When we do things, we have to think about how other people might be affected by our actions and take these into account.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4a664d63-5ab1-4865-af8e-454d36683df2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.18,
            "x": 0.73,
            "y": 0.16
          },
          "kind": "quote",
          "text": "If I were to speak from my heart, the most important part of the business is that we are two families. It is our greatest value as a business – this cooperation between the families.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "64d942af-43b3-48c1-a666-0fb48886898a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.18,
            "x": 0.52,
            "y": 0.72
          },
          "kind": "quote",
          "text": "The purpose of Roche is not to make money; the purpose of ours is to satisfy a community and in particular to satisfy the patients' community.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "818f44ef-4d6b-4498-ae0c-80516f1444d5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.3,
            "y": 0.37
          },
          "kind": "quote",
          "text": "My father used to say the consumer is the owner. We are not the owner. He or she is the real boss.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.499+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d1c7f991-bc68-4870-9559-3148afc6b65c",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "If I were to speak from my heart, the most important part of the business is that we are two families. It is our greatest value as a business - this cooperation between the families. - Sumeet Valrani, Director, Al Shirawi Group (United Arab Emirates)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:28+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-0d1581de5c59",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Persona",
            "slug": "audience-persona",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
            "version": 1,
            "bodyDocId": null,
            "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "ae444878-6c1e-4fa0-9a7a-599615dcdc63",
          "evidence": "If I were to speak from my heart, the most important part of the business is that we are two families. It is our greatest value as a business - this cooperation between the families.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:18:39.506633+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 26,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 27,
      "type": "setup",
      "title": "Includes a testimonial/quote attribution from Ganesh Raju, PwC India.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 23,
        "componentCount": 4,
        "textChars": 341,
        "nDataPoints": 0,
        "notes": "Includes a testimonial/quote attribution from Ganesh Raju, PwC India.",
        "elementsJson": [
          "headline_text",
          "numbered_list",
          "headshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:59.788+00",
          "seconds": 5.253,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/27",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-27",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.072,
            "w": 0.06,
            "x": 0.492,
            "y": 0.164
          },
          "kind": "image",
          "text": "Ganesh Raju",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.788+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "362a8c33-3b94-4af7-92c2-0e71b10264d1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.675,
            "w": 0.68,
            "x": 0.068,
            "y": 0.328
          },
          "kind": "list",
          "text": "1. Purpose defines your ‘licence to operate’ beyond making money. 2. Define the link between your products and services and the company’s purpose. 3. Focus on real and sustainable value-creation. 4. Apply and monitor CSR principles. 5. Communicate.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.788+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4384803c-a7f0-4468-a0cb-e736e1cafa79",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.027,
            "w": 0.12,
            "x": 0.578,
            "y": 0.226
          },
          "kind": "paragraph",
          "text": "Ganesh Raju, Family Business Leader, PwC India",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.788+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "190de16b-04e6-4e72-8d92-5daf7282bf82",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.078,
            "w": 0.258,
            "x": 0.068,
            "y": 0.206
          },
          "kind": "title",
          "text": "Five principles for pursuing purpose",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.788+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4ce1fd0-075b-4ca8-84c9-2a3f72f746aa",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "f305410e-8ab9-4599-ba85-e1474d3f71cc",
          "evidence": "1. Purpose defines your ‘licence to operate’ beyond making money.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:18:39.587255+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 27,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 28,
      "type": "evidence",
      "title": "PwC Global Family Business Survey 2018 report page.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 70,
        "componentCount": 7,
        "textChars": 1031,
        "nDataPoints": 4,
        "notes": "PwC Global Family Business Survey 2018 report page.",
        "elementsJson": [
          "headshot",
          "kpi_table",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:56.674+00",
          "seconds": 2.125,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/28",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-28",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Achieving more with less: this idea is at the heart of our strategy, because we need sustainable solutions that will allow future generations to live a good life, too.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-4b581dbea32f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.075,
            "y": 0.195
          },
          "kind": "image",
          "text": "Simone Bagel-Trah",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.674+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e0e81369-6f02-47a7-b97f-6a1b9371bece",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: US$23bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-501f74dca518",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.58,
            "x": 0.34,
            "y": 0.28
          },
          "kind": "paragraph",
          "text": "Henkel, Germany. Simone Bagel-Trah, Chairwoman, Supervisory Board. Fritz Henkel was probably among the first sustainability entrepreneurs in history... Henkel is collaborating with partners along the entire value chain...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.674+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "68d63508-3297-43fa-a432-fb9af9339c86",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "My great-great-grandfather was keen to build good and long-lasting relationships with his employees, business partners and neighbourhood. That visionary commitment to sustainability and social responsibility has been an overriding principle for Henkel since its earliest days. — Dr. Simone Bagel-Trah, Chairwoman of Henkel's Shareholders' Committee and Supervisory Board",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-4e12b942e163",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.075,
            "y": 0.55
          },
          "kind": "table",
          "text": "Established: 1876; Current generation: Fifth generation; Annual turnover: About US$23bn; Number of employees: More than 53,000; Sector/s: Adhesive technologies, beauty care, laundry and home care",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.674+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cc11ed06-f1c7-4316-b853-6260c890dd27",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.35,
            "x": 0.34,
            "y": 0.195
          },
          "kind": "title",
          "text": "Showing values through sustainability",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:56.674+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "39ae8f9e-d57b-4e48-97ca-a50579a4aba9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 29,
      "type": "evidence",
      "title": "The slide is a narrative-heavy page from a PwC report, focusing on the integration of family values into a global business.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 6,
        "textChars": 1058,
        "nDataPoints": 2,
        "notes": "The slide is a narrative-heavy page from a PwC report, focusing on the integration of family values into a global business.",
        "elementsJson": [
          "bullet_list",
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:57.757+00",
          "seconds": 3.074,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/29",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-29",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We live our values without needing to constantly and explicitly refer to them. Seeing how we interact makes it clear that they are important and highly relevant to us.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-69efaee19f38",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.07,
            "y": 0.3
          },
          "kind": "list",
          "text": "We put our customers and consumers at the centre of what we do. We value, challenge and reward our people. We drive excellent, sustainable financial performance. We are committed to leadership in sustainability. We shape our future with a strong entrepreneurial spirit.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.757+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "088e9278-32a3-48af-a3a7-39a32da44e54",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.6,
            "x": 0.07,
            "y": 0.6
          },
          "kind": "paragraph",
          "text": "The company's values were adapted in 2010 to integrate into 50,000 employees globally. The family remains the biggest shareholder, holding more than 60% of ordinary shares, and maintains governance through a share-pooling agreement.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.757+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "295a4c8f-c1df-4c3e-926f-b47229e3a625",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.25,
            "x": 0.7,
            "y": 0.2
          },
          "kind": "quote",
          "text": "We live our values without needing to constantly and explicitly refer to them. Seeing how we interact makes it clear that they are important and highly relevant to us.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.757+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "85ec7001-c08c-40c3-a8e7-b2172df83d1e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "We live our values without needing to constantly and explicitly refer to them. Seeing how we interact makes it clear that they are important and highly relevant to us. — Bagel-Trah",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-6f137acb847e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.05,
            "y": 0.07
          },
          "kind": "title",
          "text": "29 | PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.757+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "84a5103b-e159-402e-a04e-30e01448f1cd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 30,
      "type": "evidence",
      "title": "Includes a portrait of Eddy Lee and key company metrics.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 82,
        "componentCount": 9,
        "textChars": 1056,
        "nDataPoints": 3,
        "notes": "Includes a portrait of Eddy Lee and key company metrics.",
        "elementsJson": [
          "headline_text",
          "headshot",
          "data_table",
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:57.492+00",
          "seconds": 2.709,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/30",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-30",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We have to continuously look for change and also be able to take a certain degree of risk.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-9f8668076657",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.26,
            "x": 0.06,
            "y": 0.185
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5fd4d16-acc8-459c-b3d8-4be009b16bff",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.6,
            "x": 0.338,
            "y": 0.285
          },
          "kind": "paragraph",
          "text": "Lee Kum Kee, Hong Kong\nEddy Lee, Director (also Chairman of the Lee Kum Kee Family Investments Ltd.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "160296ec-be7f-4e2e-9583-7bd95748bf96",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.28,
            "x": 0.338,
            "y": 0.36
          },
          "kind": "paragraph",
          "text": "Ten years ago, the family owners of Lee Kum Kee, famous for its oyster sauce, unveiled a sculpture in its main production base in China's Guangdong province. The Willow sculpture celebrated Lee Kum Kee's 120 years of existence...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77e6c920-3888-47d2-a4c5-a80f86572d34",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.28,
            "x": 0.64,
            "y": 0.36
          },
          "kind": "paragraph",
          "text": "Those values have helped build a business that is the world's largest manufacturer of oyster sauce and one of the largest producers of soy sauce. Under the fourth generation of the family, Lee Kum Kee has diversified...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "97d7f200-599f-40c2-b8de-818bf9666431",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.28,
            "x": 0.64,
            "y": 0.76
          },
          "kind": "quote",
          "text": "We have to continuously look for change and also be able to take a certain degree of risk.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "19f622fe-7024-42be-8bca-2ac55f3d1a4a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "This is our core value... When we do things, we have to think about how other people might be affected by our actions and take these into account. — Eddy Lee, Director, Lee Kum Kee Family Investments Ltd.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-a222e8e8d0cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.26,
            "x": 0.06,
            "y": 0.56
          },
          "kind": "table",
          "text": "Established: 1888, Current generation: Fourth, Employees: 10,000, Sector: Conglomerate",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "KPI table",
              "slug": "kpi",
              "status": "active",
              "canonId": "019de52d-0324-7799-a84e-d0885a8ad400",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "kpi",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be849c43-39fa-45c8-8a6f-838f35987e7f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.065,
            "w": 0.45,
            "x": 0.338,
            "y": 0.193
          },
          "kind": "title",
          "text": "The value of constant entrepreneurship",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.492+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dca10ea4-3828-4ae0-bdc9-9e7760591fe5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 30,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Satisfaction",
          "beatId": "61d3b839-0316-409f-8d65-c36693b19cbc",
          "matchId": "0199a9d7-b717-43f8-975e-580816732bde",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases case studies and client examples",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 31,
      "type": "evidence",
      "title": "The slide is a narrative text-heavy page from a PwC Global Family Business Survey report.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 94,
        "componentCount": 12,
        "textChars": 3230,
        "nDataPoints": 4,
        "notes": "The slide is a narrative text-heavy page from a PwC Global Family Business Survey report.",
        "elementsJson": [
          "paragraph"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:59.94+00",
          "seconds": 5.009,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/31",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-31",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Together, we built a mission and vision statement for generations three and four, and principles that hold all of our businesses together.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-657015bf257b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.26,
            "x": 0.067,
            "y": 0.197
          },
          "kind": "paragraph",
          "text": "The labelling is in Chinese and English script with, among other information, a simple “Since 1888”. To the consumer, this portrays a product that has survived the test of time – exemplifying quality and longevity, two of the most outstanding values of a family business anywhere.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0c111b91-1c79-4d01-8afc-aad5ba4f4afb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.26,
            "x": 0.35,
            "y": 0.197
          },
          "kind": "paragraph",
          "text": "Despite Lee Kum Kee’s success today, not so long ago, family disharmony threatened to bring the business down. To ensure the business survived, the family had to evaluate their values and implement various structures.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0c2e7964-146c-43a2-bb54-6d30e8b4ef57",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.26,
            "x": 0.067,
            "y": 0.37
          },
          "kind": "paragraph",
          "text": "The efforts to diversify and bring in different streams of revenue is a testament to the Lee family’s entrepreneurship, which Lee says is itself a significant value. “We call it constant entrepreneurship,” he says. “We have to continuously look for change and also be able to take a certain degree of risk.”",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "18bbd5f5-2dfc-458b-963f-a87437e20dfb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.26,
            "x": 0.067,
            "y": 0.57
          },
          "kind": "paragraph",
          "text": "Lee says the family nurtures this constant entrepreneurship through what its members call the ‘6-6-7-7’ concept. “This idea means you don’t have to have a 100% [certainty] of making a success of a new initiative. You need maybe about 66% to 77%. It means to take the risk and go ahead and do it.”",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "43bdc4fe-a05d-485a-9a2f-b90199d3371b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.26,
            "x": 0.63,
            "y": 0.197
          },
          "kind": "paragraph",
          "text": "Lee says the council has been a useful forum for resolving difficult issues and refining the family’s connection with the business. It has brought in rules such as a mandatory retirement age for family members working in the company and allowing more engagement by non-family members on the various boards that run the company and its subsidiaries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5905a786-580e-4ac5-9c51-0143e3538180",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.26,
            "x": 0.63,
            "y": 0.33
          },
          "kind": "paragraph",
          "text": "The family also makes it a priority to meet together to resolve any issues that might affect family harmony. And their successful efforts have also brought in the engagement of the next generation into the family business through the use of external advisors.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "80069f34-96fc-4a6f-9328-dbcfbd982db6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.26,
            "x": 0.63,
            "y": 0.48
          },
          "kind": "paragraph",
          "text": "Lee and his siblings, together with their father and members of the fifth generation, believe they have a framework for taking the business forward for many years into the future. Along with its clear set of values and its legacy, family members now even talk about creating a company that will last many hundreds of years into the future.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "85192026-7715-495e-950b-bb3f3183a3dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.26,
            "x": 0.35,
            "y": 0.6
          },
          "kind": "paragraph",
          "text": "They established a family council in 2002 and drafted a family constitution. “Together, we built a mission and vision statement for generations three and four,” Lee says. “And we developed the values and principles that hold all of our businesses together.”",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "92d78ad8-aba3-4e5a-bb32-03ba8037a964",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.26,
            "x": 0.067,
            "y": 0.8
          },
          "kind": "paragraph",
          "text": "But it is perhaps through an initiative of Lee’s brother Sammy in setting up a venture capital company called Happiness Capital, where Lee Kum Kee’s values as a family business are evolving most clearly.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d020eeb6-7e26-4fe7-b5b8-b82b36ae2178",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.26,
            "x": 0.35,
            "y": 0.35
          },
          "kind": "paragraph",
          "text": "Lee Man Tat, Lee’s father, was taken to court by his brother for control of the business more than 30 years ago. Man Tat resolved the conflict by buying out his brother’s shares of the company. But this conflict between siblings and another one that occurred within the second generation led members of the fourth generation – Lee and his three brothers, David, Sammy and Charlie, and their sister, Elizabeth Mok – to formalise a family governance structure.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.94+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fc703d13-021e-456f-b47a-41b82f057339",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "We call it constant entrepreneurship. We have to continuously look for change and also be able to take a certain degree of risk.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-682106847015",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 32,
      "type": "setup",
      "title": "PwC Global Family Business Survey 2018 report page.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 44,
        "componentCount": 5,
        "textChars": 744,
        "nDataPoints": 0,
        "notes": "PwC Global Family Business Survey 2018 report page.",
        "elementsJson": [
          "paragraph",
          "photo"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:59.611+00",
          "seconds": 4.671,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/32",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-32",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Part of family business legacy will be determined by the way in which the next generation is encouraged to be involved.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-c41abc0e7493",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 1,
            "x": 0,
            "y": 0.45
          },
          "kind": "image",
          "text": "Robot hand shaking human hand",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad174173-2833-4d92-a6be-adbd452ca4b9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.6,
            "x": 0.05,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "Although family businesses recognise the challenge of digital technology, that doesn't mean they are ready for it. One place to start is the board, where a strong combination of directors with the right skills can be hugely beneficial as family businesses look to tackle digitalisation. Another focus can be on millennials, who are the best-educated generation in history and are extremely tech-savvy. Part of family business legacy will be determined by the way in which the next generation is encouraged to be involved.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8d11ab51-b4fe-4f51-b053-256dc718e108",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.55,
            "x": 0.05,
            "y": 0.16
          },
          "kind": "title",
          "text": "Securing legacy in a digital age",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "653a6769-2fcc-4985-93e5-0d37cdd67095",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.05,
            "y": 0.06
          },
          "kind": "title",
          "text": "32 | PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3c453dfd-eb4e-4b1b-8cd4-47da359bcca1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "0ee64351-4dc7-4cdc-9ff0-c0c63bbfe5f1",
          "evidence": "recognise the challenge of digital technology",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:35:25.663318+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Audience Persona",
            "slug": "audience-persona",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
            "version": 1,
            "bodyDocId": null,
            "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "25dd1060-049a-472e-be68-6ebfa50f5dd0",
          "evidence": "next generation is encouraged to be involved",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:35:25.70051+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 33,
      "type": "analysis",
      "title": "The slide highlights the digital transformation and strategic shifts in family businesses.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 52,
        "componentCount": 6,
        "textChars": 551,
        "nDataPoints": 7,
        "notes": "The slide highlights the digital transformation and strategic shifts in family businesses.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "bar_chart_horizontal",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:57.689+00",
          "seconds": 2.688,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/33",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-33",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "More than half (57%) are aiming to make significant steps in terms of digital capabilities in the next two years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-f1e07c81c3bd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.55,
            "x": 0.278,
            "y": 0.32
          },
          "kind": "chart",
          "text": "Bar chart showing percentages for 7 categories of business outlook.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.689+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11c98686-9002-4cd8-9701-c80f9c1b742e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Proportion of respondents: 57%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-f70f883f3e58",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.18,
            "x": 0.067,
            "y": 0.163
          },
          "kind": "paragraph",
          "text": "Family business leaders are waking up to the disruptive reality of artificial intelligence (AI), the Internet of Things, digital fabrication (3D printing) and robotics.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.689+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5cdccc00-c699-4e9a-96a0-11805ccf0990",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.278,
            "y": 0.87
          },
          "kind": "source-note",
          "text": "Base: all global respondents (2018: all answering n=2,948-2,051) Source: PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.689+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "122baaeb-63c5-4b9e-9089-537986c57177",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.43,
            "x": 0.278,
            "y": 0.193
          },
          "kind": "title",
          "text": "Exhibit 6: Where family businesses see themselves in two years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:57.689+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8483aba4-7e1e-48a9-8631-1edd57509a44",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 40,
          "from": 33,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
          "evidence": "The deck highlights the risks of not embracing values",
          "position": 1,
          "objective": "The cost of not acting on values",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:14:22.558741+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 34,
      "type": "analysis",
      "title": "The chart uses a robotic arm graphic to illustrate the trend across revenue segments.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 69,
        "componentCount": 7,
        "textChars": 948,
        "nDataPoints": 3,
        "notes": "The chart uses a robotic arm graphic to illustrate the trend across revenue segments.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "line_chart",
          "footnote",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:58.148+00",
          "seconds": 2.937,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/34",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-34",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Although family businesses are starting to recognise the challenge of digital technology, that doesn't mean they are ready for it.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-0f9def0bb22e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.4,
            "x": 0.1,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Trend line showing 16%, 23%, and 26% for increasing revenue brackets.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.148+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "58383a97-59e8-4234-ab49-65bf84f49b13",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Percentage of companies: 26%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-1421fdb15a1a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.38,
            "x": 0.52,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "Although family businesses are starting to recognise the challenge of digital technology, that doesn't mean they are ready for it. The most likely respondents to say they felt vulnerable to digital disruption were in these sectors...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.148+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "771d4c41-b639-4593-aeb0-739c4cd988bd",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "We realise the importance of transforming digitally, but finding the right talent to help us initiate and lead this process is another matter, says Joseph Foo, Chief Executive of Jason Marine, a family firm in Singapore",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-13df7624eb1e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.1,
            "y": 0.84
          },
          "kind": "source-note",
          "text": "Base: all global respondents with turnover of $20m or less/$21m-100m/over $100m (2018: n=684/1,032/985) Source: PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.148+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eaba4e60-22da-420b-bb66-bc54440831a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.1,
            "y": 0.17
          },
          "kind": "title",
          "text": "Exhibit 7: Percentage of companies saying AI/robotics will be a key challenge over the next two years, by revenue (US$)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.148+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bb16dd48-c281-40ba-b5b0-8b8c8bdc70a8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "9a08bdaa-c098-445f-8a59-7f1ed418be66",
          "evidence": "Bar chart showing percentages for 7 categories of business outlook",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:35:25.812202+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 34,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 40,
          "from": 33,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
          "evidence": "The deck highlights the risks of not embracing values",
          "position": 1,
          "objective": "The cost of not acting on values",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:14:22.558741+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 35,
      "type": "appendix",
      "title": "Page 35 of PwC Global Family Business Survey 2018.",
      "function": "summarize",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 82,
        "componentCount": 8,
        "textChars": 2579,
        "nDataPoints": 1,
        "notes": "Page 35 of PwC Global Family Business Survey 2018.",
        "elementsJson": [
          "paragraph",
          "photo",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:05.882+00",
          "seconds": 10.536,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/35",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-35",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Interestingly, in our survey we found that 69% of respondents expected or encouraged the next generations they hire – including their family members – to gain experience outside the family business.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-de456e15f597",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.65,
            "x": 0.278,
            "y": 0.405
          },
          "kind": "image",
          "text": "Person wearing VR headset holding a 3D printed cube",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:05.882+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f3bf339-c3c3-423e-8671-4cbc87a972cf",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "percentage of respondents: 69%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-e41d8e43e883",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.26,
            "x": 0.066,
            "y": 0.165
          },
          "kind": "paragraph",
          "text": "that provides integrated solutions for communication, navigation and automation systems for the marine and offshore oil and gas industries. \"Not only do we need talent who are skilled in all things digital, but we also need people who possess an intimate knowledge of our business and industry. It is hard to find someone who ticks all the right boxes.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:05.882+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "26011dd4-daba-4996-a35c-84bbf8bca618",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.26,
            "x": 0.49,
            "y": 0.165
          },
          "kind": "paragraph",
          "text": "Interestingly, in our survey we found that 69% of respondents expected or encouraged the next generations they hire - including their family members - to gain experience outside the family business. They recognise that no company has a monopoly on digital innovation, and it's better to learn from a broad base of experience. In PwC's recent study (Same passions, different paths, 2017), we found that young family members are joining their family's enterprise and already making a difference in digital technology.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:05.882+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "358a9113-a309-4951-80f0-2fd18eac86f3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.26,
            "x": 0.278,
            "y": 0.165
          },
          "kind": "paragraph",
          "text": "\"There's a big generational divide between the older, grey-haired, silver foxes and the next generation coming in,\" says Paul Andrews, Founder and Managing Director of Family Business United, a UK-based resource centre for family businesses. \"Once they get these younger people, it's important to empower and enable the disruptive generation and allow them to do their job. The family businesses that don't embrace change probably won't be here in 20 years' time because they haven't taken the steps to address these issues now. When they do, it may be too late.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:05.882+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d399db66-bdb4-4dd9-b2dc-59389b07354b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.26,
            "x": 0.066,
            "y": 0.4
          },
          "kind": "paragraph",
          "text": "One place to start is the board, where a strong combination of directors with the right skills can be hugely beneficial as family businesses look to tackle digitalisation. Another focus can be on millennials, who are the best-educated generation in history and are extremely tech-savvy. They have a significant amount to offer families grappling with issues such as digitalisation. They are global citizens and represent a rich source of solutions to the skills gap, given their experience and education. And here's an important point: part of legacy will be determined by the way in which family businesses encourage the next generation to be involved.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:05.882+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f899d779-6694-4157-9df2-74a00100728d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "There’s a big generational divide between the older, grey-haired, silver foxes and the next generation coming in, says Paul Andrews, Founder and Managing Director of Family Business United, a UK-based resource centre",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-e2736b2a18dc",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 40,
          "from": 33,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
          "evidence": "The deck highlights the risks of not embracing values",
          "position": 1,
          "objective": "The cost of not acting on values",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:14:22.558741+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 36,
      "type": "evidence",
      "title": "The slide uses a case study approach to illustrate the broader theme of digital transformation in family businesses.",
      "function": "illustrate_case",
      "rawType": "testimonial",
      "block": null,
      "metadata": {
        "slideType": "testimonial",
        "slideTypeCanon": {
          "name": "Testimonial",
          "slug": "testimonial",
          "status": "active",
          "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 5,
        "textChars": 1865,
        "nDataPoints": 0,
        "notes": "The slide uses a case study approach to illustrate the broader theme of digital transformation in family businesses.",
        "elementsJson": [
          "photo",
          "quote_block",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:58.882+00",
          "seconds": 3.467,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/36",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-36",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Digital transformation not only requires new technical solutions, it also requires a new culture.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-80c7db4d897b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.62,
            "x": 0.1,
            "y": 0.16
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.882+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3a707672-ef67-415d-9fac-23e96573911a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.8,
            "x": 0.1,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "When families recognise the value of the next generation and empower them to take the initiative on digital technology, it can be transformative for the enterprise. At Viessmann Group, a German energy solutions provider, Chairman Martin Viessmann explained in a recent PwC study (PwC/INTES 2017, Strategien erfolgreicher Familienunternehmen: Konservative Innovatoren) that his son had been responsible for driving digital transformation before taking on a larger role in the company. \"Digital transformation not only requires new technical solutions, it also requires a new culture. Family businesses are well-advised to use the digital skills of the next generation to successfully shape change,\" Viessmann said. Rikki Maizey, one of our survey respondents, is Chief Executive of Maizey Plastics, a large South African maker of industrial plastics. He explains how he has employed his son in a new role: developing an online store for the company's current and prospective customers. \"My son Richard has been working in the organisation for close to 18 months, but you know, we're dealing with Gen Y here. We have to sit down and listen to the younger generation and understand what drives them and what makes them tick, and then see how we can use that in our business.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.882+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7df6c80c-5a73-41fd-b04a-ca8a2654dda2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.23,
            "x": 0.735,
            "y": 0.165
          },
          "kind": "quote",
          "text": "Digital transformation not only requires new technical solutions, it also requires a new culture. Family businesses are well-advised to use the digital skills of the next generation to successfully shape change.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.882+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bcf5fcf1-61da-4d88-8981-bb989d99d153",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Digital transformation not only requires new technical solutions, it also requires a new culture. Family businesses are well-advised to use the digital skills of the next generation to successfully shape change. - Prof. Martin Viessmann, Chairman of the Board, Viessmann Group (Germany)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-86b3f8084e59",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 40,
          "from": 33,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
          "evidence": "The deck highlights the risks of not embracing values",
          "position": 1,
          "objective": "The cost of not acting on values",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:14:22.558741+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 37,
      "type": "evidence",
      "title": "The slide contains a large pull-quote from Tommie Van Zyl and narrative text discussing the difficulties of attracting next-gen family members.",
      "function": "illustrate_case",
      "rawType": "quote_slide",
      "block": null,
      "metadata": {
        "slideType": "quote_slide",
        "slideTypeCanon": {
          "name": "Quote slide",
          "slug": "quote_slide",
          "status": "active",
          "canonId": "019de52d-098e-7555-a9fd-4f0af7e80bc2",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 6,
        "textChars": 2295,
        "nDataPoints": 0,
        "notes": "The slide contains a large pull-quote from Tommie Van Zyl and narrative text discussing the difficulties of attracting next-gen family members.",
        "elementsJson": [
          "paragraph",
          "quote_block",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:58.466+00",
          "seconds": 3.014,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/37",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-37",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "It’s...dangerous to put an unmanageable or unfair burden on the next generation. You have to create a climate and a system where future success is not solely dependent on the next generation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-dbb13b2636ae",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.445,
            "w": 0.686,
            "x": 0.067,
            "y": 0.484
          },
          "kind": "image",
          "text": "Two people shaking hands in an office setting.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.466+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "389ee58e-3e7c-4df1-b923-76833cf2971a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.325,
            "w": 0.62,
            "x": 0.067,
            "y": 0.165
          },
          "kind": "paragraph",
          "text": "So, that's why I've been very specific with him on developing the online store for us,\" Maizey says. There is an important note of caution here. Anecdotally, we hear from leaders that getting their own kids to join the business is difficult and requires increasing flexibility about what roles they might play. Next-generation members as a group are better educated and have more choices than preceding generations. They demand more meaningful work and have higher expectations from employers. Luring home next-generation family members after educating them abroad and widening their horizons presents the same hiring challenge. Why should young people return to the family firm in Vietnam when they can start something new with university friends in Montreal? Eddy Lee is a fourth-generation member of the owning family of Lee Kum Kee, a Hong Kong-based firm famous for making the oyster sauce and condiments of the same name (see case study, \"The value of constant entrepreneurship,\" page 30). Lee, who is in charge of the family's affairs and investment, says the company is making an extra effort to integrate the next generation into the family business in various ways.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.466+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d356ae03-44e4-4ae3-9d95-185cfb44a6d7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.47,
            "w": 0.23,
            "x": 0.702,
            "y": 0.165
          },
          "kind": "quote",
          "text": "It's...dangerous to put an unmanageable or unfair burden on the next generation. You have to create a climate and a system where future success is not solely dependent on the next generation. You have to create a system where the next generation can slot in and feel happy and at home and enabled. You can't rely too much on them, but at the same time, let them fly. There should be a balance.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.466+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3d90f3c6-e959-4964-b0ad-7efa06d26843",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "It’s...dangerous to put an unmanageable or unfair burden on the next generation. You have to create a climate and a system where future success is not solely dependent on the next generation. You have to create a system where the next generation can slot in and feel happy and at home and enabled. You can’t rely too much on them, but at the same time, let them fly. There should be a balance. - Tommie Van Zyl, Chief Executive, ZZ2 (South Africa)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-de49543407e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.047,
            "y": 0.065
          },
          "kind": "source-note",
          "text": "37 | PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.466+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb502f74-994c-4bc0-aca3-37fd3fe8cdc4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 40,
          "from": 33,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
          "evidence": "The deck highlights the risks of not embracing values",
          "position": 1,
          "objective": "The cost of not acting on values",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:14:22.558741+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 38,
      "type": "setup",
      "title": "PwC Global Family Business Survey 2018, page 38.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 43,
        "componentCount": 6,
        "textChars": 476,
        "nDataPoints": 0,
        "notes": "PwC Global Family Business Survey 2018, page 38.",
        "elementsJson": [
          "headline_text",
          "headshot",
          "numbered_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:58.854+00",
          "seconds": 3.107,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/38",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-38",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.07,
            "x": 0.738,
            "y": 0.165
          },
          "kind": "image",
          "text": "Jonathan Flack",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a0d7b173-8c6e-4ff0-a605-57d7ff012c6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.07,
            "x": 0.314,
            "y": 0.165
          },
          "kind": "image",
          "text": "Ng Siew Quan",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "abdf663f-fc70-41b8-9e90-067f0807384c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.38,
            "x": 0.1,
            "y": 0.325
          },
          "kind": "list",
          "text": "1. Accept the reality... 2. Recognise that the next generation... 3. Empower your next-generation... 4. Enlist and encourage... 5. Inculcate the family's values...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1653837f-d836-4e58-9926-03450c58bb85",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.38,
            "x": 0.524,
            "y": 0.325
          },
          "kind": "list",
          "text": "1. Thinking about the family business legacy... 2. Build this up as your forward-looking... 3. It's important to emphasise... 4. Board members with multiple... 5. A good ownership succession plan...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a960f0e-47d1-4c65-9dfd-f801184d8482",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.29,
            "x": 0.1,
            "y": 0.165
          },
          "kind": "title",
          "text": "Five principles for building a digital legacy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "af91a4b8-ce27-4861-8f8e-3e9c863b7207",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.29,
            "x": 0.524,
            "y": 0.165
          },
          "kind": "title",
          "text": "Five principles for a forward-looking legacy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.854+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e18ac0b9-c168-4831-94b5-4f9b56cd0ea4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "fe7b3293-1263-46d5-a17b-eb3e979c54bf",
          "evidence": "Five principles for building a digital legacy / Five principles for a forward-looking legacy",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:35:25.997251+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 38,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 40,
          "from": 33,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
          "evidence": "The deck highlights the risks of not embracing values",
          "position": 1,
          "objective": "The cost of not acting on values",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:14:22.558741+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 39,
      "type": "evidence",
      "title": "PwC Global Family Business Survey 2018 slide 39.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 65,
        "componentCount": 7,
        "textChars": 732,
        "nDataPoints": 5,
        "notes": "PwC Global Family Business Survey 2018 slide 39.",
        "elementsJson": [
          "headshot",
          "paragraph",
          "kpi_table",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:01.17+00",
          "seconds": 5.27,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/39",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-39",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "It was the truck where it all began, says Fernando Simões, the first truck my father used to start the business in the 1950s.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 17:08:53+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-41aa-7578-83cb-d25830f3d159",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.31,
            "w": 0.266,
            "x": 0.062,
            "y": 0.194
          },
          "kind": "image",
          "text": "Fernando Simões, Chief Executive",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "24481d07-2d42-4502-a696-796a370c82d2",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: US$2.48bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 17:08:53+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-41aa-7578-83cb-daa04f2f001d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.625,
            "x": 0.338,
            "y": 0.358
          },
          "kind": "paragraph",
          "text": "The Instituto Julio Simões in the Brazilian city of Mogi das Cruzes has a replica of an old truck on display. In any other context, the truck would have little or no relevance, but for JSL, Brazil's biggest logistics company, it has special significance.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "15b5df38-b7a5-4766-9f78-1008f1106612",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "It was the truck where it all began, says Fernando Simões, the first truck my father used to start the business in the 1950s.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 17:08:53+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-41aa-7578-83cb-d4e1885049d1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.31,
            "w": 0.266,
            "x": 0.062,
            "y": 0.545
          },
          "kind": "table",
          "text": "Established: 1956; Current generation: Second generation; Annual turnover: US$2.48bn; Number of employees: 24,000; Sector/s: 16+ sectors",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "KPI table",
              "slug": "kpi",
              "status": "active",
              "canonId": "019de52d-0324-7799-a84e-d0885a8ad400",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "kpi",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "85b41f0b-58e6-4994-a3b5-9f1fddd543d8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.35,
            "x": 0.338,
            "y": 0.194
          },
          "kind": "title",
          "text": "Channeling legacy in valuable ways",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.17+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c243b845-fa98-4c7e-93f4-c3558cb90fb1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 40,
          "from": 33,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
          "evidence": "The deck highlights the risks of not embracing values",
          "position": 1,
          "objective": "The cost of not acting on values",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:14:22.558741+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 40,
      "type": "evidence",
      "title": "The slide is a continuation of a narrative profile of the JSL company and the Simões family.",
      "function": "illustrate_case",
      "rawType": "testimonial",
      "block": null,
      "metadata": {
        "slideType": "testimonial",
        "slideTypeCanon": {
          "name": "Testimonial",
          "slug": "testimonial",
          "status": "active",
          "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 29,
        "componentCount": 4,
        "textChars": 482,
        "nDataPoints": 0,
        "notes": "The slide is a continuation of a narrative profile of the JSL company and the Simões family.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:59.448+00",
          "seconds": 3.365,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/40",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-40",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We always seek to hire people who have principles in their DNA that are in line with our values.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-ad60f7465347",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.59,
            "x": 0.31,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "In 2009, Júlio passed him the chairmanship of the company... The institute has concentrated on areas like raising awareness of the importance of primary healthcare... Simões says the values and the legacy of his father and mother are in good hands.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "018b4859-58e5-48e9-abeb-89215b72a0de",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.1,
            "y": 0.23
          },
          "kind": "quote",
          "text": "We always seek to hire people who have principles in their DNA that are in line with our values.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "357b96c8-8239-47ae-b990-474d13e9b855",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.1,
            "y": 0.19
          },
          "kind": "title",
          "text": "Channeling legacy in valuable ways (cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:59.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a48c30c-1570-47c7-876e-382c0dabf12c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 40,
          "from": 33,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "4988cd74-ac1b-4b55-97ea-3c716b1455df",
          "evidence": "The deck highlights the risks of not embracing values",
          "position": 1,
          "objective": "The cost of not acting on values",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:14:22.558741+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 41,
      "type": "evidence",
      "title": "Includes a sidebar with key company metrics and a photo of the current leaders.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 67,
        "componentCount": 7,
        "textChars": 835,
        "nDataPoints": 4,
        "notes": "Includes a sidebar with key company metrics and a photo of the current leaders.",
        "elementsJson": [
          "photo",
          "kpi_table",
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:35:58.531+00",
          "seconds": 2.348,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/41",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-41",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Keeping the company free from the often short-term interests of the capital market has helped us overcome economic crises, changes of government and periods of high inflation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-bf40b797be59",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.31,
            "w": 0.21,
            "x": 0.065,
            "y": 0.18
          },
          "kind": "image",
          "text": "Markus Miele (left) and Reinhard Zinkann",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7e0e6f9b-a9e8-457d-aedf-d7f32e011c2d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: US$4.8bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-c58931c37d96",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.58,
            "x": 0.338,
            "y": 0.36
          },
          "kind": "paragraph",
          "text": "Dr. Reinhard Zinkann recalls an occasion a couple of years ago when he was asked why his company, Miele, was not interested in receiving a credit line...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4341fa3f-aee5-456e-8d2a-ee31da3874ab",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Keeping the company free from the often short-term interests of the capital market has helped us overcome economic crises, changes of government and periods of high inflation, says Zinkann, one of Miele’s five executive directors.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-c09c62bdcdc5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.21,
            "x": 0.065,
            "y": 0.57
          },
          "kind": "table",
          "text": "Established: 1899; Current generation: Fourth generation; Annual turnover: US$4.8bn; Number of employees: 20,100; Sector: Manufacturer of premium domestic appliances",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "931e4fa1-4647-4306-9a05-317760d9814c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.35,
            "x": 0.338,
            "y": 0.195
          },
          "kind": "title",
          "text": "Always valuing independence, across generations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:35:58.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5b69e48-3964-451c-b92b-eb95476a23e0",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 42,
      "type": "evidence",
      "title": "The slide is a text-heavy page from a PwC report featuring a quote from Zinkann regarding Miele's family business philosophy.",
      "function": "illustrate_case",
      "rawType": "testimonial",
      "block": null,
      "metadata": {
        "slideType": "testimonial",
        "slideTypeCanon": {
          "name": "Testimonial",
          "slug": "testimonial",
          "status": "active",
          "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 82,
        "componentCount": 9,
        "textChars": 2055,
        "nDataPoints": 0,
        "notes": "The slide is a text-heavy page from a PwC report featuring a quote from Zinkann regarding Miele's family business philosophy.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:00.081+00",
          "seconds": 3.825,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/42",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-42",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "You can only interpret the values of the family – the values of the business – by living them personally and by making everybody in the business aware of them.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-f9dee3b593b2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.2,
            "x": 0.52,
            "y": 0.36
          },
          "kind": "paragraph",
          "text": "An old calendar motto still hangs on the wall in Carl Miele's former office, which says, 'Freude ernährt; Unfriede verzehrt,' which can be interpreted as 'In peace, we flourish; in discord, we wilt.' Together with a sense of mutual respect, this notion possibly made it easier for our two-family business to avoid existential conflicts among partners than what you can find at a one-family company, where several family groupings may have to coexist,' Zinkann says. This spirit of cooperation between both families created a strong legacy at Miele that remains in place today.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.081+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1dca837f-3f13-4d1a-9ed4-f281f87a76fc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.2,
            "x": 0.74,
            "y": 0.36
          },
          "kind": "paragraph",
          "text": "Says Zinkann: 'You can only interpret the values of the family – the values of the business – by living them personally and by making everybody in the business aware of them, by making the 'genetic code' of these values comprehensible to all. In the end it all boils down to defining why you are in business.'",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.081+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28cfe4c4-db22-44e1-9776-ee495a541bdd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.2,
            "x": 0.74,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "This structure filters down through senior management. The operational management team is made up of five executive directors who works on an equal footing and who arrive at decisions unanimously.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.081+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7383eaaf-d251-45f8-9065-6a84900fe0c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.52,
            "y": 0.72
          },
          "kind": "paragraph",
          "text": "That spirit has forged deep roots in the company's governance structure. Miele has a 'family council,' made up of three representatives from each family, which was put in place to make sure that one family cannot out-vote the other in company meetings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.081+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8a264edb-0dbc-4e87-848b-74a4fd347614",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.2,
            "x": 0.52,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "As part of this programme, new colleagues get to know the executive directors and co-proprietors, who make a point of being accessible and approachable in the course of daily work.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.081+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fb03cf37-9726-4b61-ace1-5c8db6caf6e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.1,
            "y": 0.23
          },
          "kind": "quote",
          "text": "You can only interpret the values of the family – the values of the business – by living them personally and by making everybody in the business aware of them.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.081+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2f0a92ae-d740-4792-92e6-3925c91891e1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "You can only interpret the values of the family – the values of the business – by living them personally and by making everybody in the business aware of them. — Zinkann",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-ffa03ab462e3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.1,
            "y": 0.19
          },
          "kind": "title",
          "text": "Always valuing independence, across generations (cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.081+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ae71a712-8d27-4e57-ba77-c0e80ce33fa6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 43,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 32,
        "componentCount": 4,
        "textChars": 563,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:01.708+00",
          "seconds": 4.77,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/43",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-43",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Family businesses and private equity are reaching a moment of convergence of interests – on goals, and even values and purpose – at a time when there is an increasing focus on long-term value generation, succession and professionalisation at family businesses.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e6-337163880558",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.708+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b552920-8ae3-47e2-b0bc-4c4ca43e2f8e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.38,
            "x": 0.45,
            "y": 0.355
          },
          "kind": "paragraph",
          "text": "Family businesses and private equity are reaching a moment of convergence of interests – on goals, and even values and purpose – at a time when there is an increasing focus on long-term value generation, succession and professionalisation at family businesses.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.708+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab87c673-9a31-4a14-adb9-2797891612cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.35,
            "x": 0.45,
            "y": 0.165
          },
          "kind": "title",
          "text": "Private equity: thinking outside the family",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.708+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "310b7110-e33c-4581-8f0d-1968589759a4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 44,
      "type": "analysis",
      "title": "Page 44 of PwC Global Family Business Survey 2018.",
      "function": "establish_context",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 64,
        "componentCount": 6,
        "textChars": 1174,
        "nDataPoints": 4,
        "notes": "Page 44 of PwC Global Family Business Survey 2018.",
        "elementsJson": [
          "paragraph",
          "photo"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:00.562+00",
          "seconds": 3.556,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/44",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-44",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "This tells us that family businesses and private equity are reaching a moment of convergence of interests – on goals, and even values and purpose.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:41+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e5-88045d614980",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.35,
            "x": 0.6,
            "y": 0.16
          },
          "kind": "image",
          "text": "Two women working together on a laptop.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.562+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad6bd335-f182-431d-834d-413a689708a1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.28,
            "x": 0.1,
            "y": 0.32
          },
          "kind": "paragraph",
          "text": "One of the most striking findings is that while 81% of respondents continue to rely more on banks for funding needs, more than a third of family business leaders said they would consider private equity.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.562+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fdb114c-2379-4b75-95ee-5d31ee123eb3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.28,
            "x": 0.1,
            "y": 0.45
          },
          "kind": "paragraph",
          "text": "That echoes what PwC has found in other recent studies, notably in Germany... When respondents were asked in a PwC Germany study in 2011 whether they would be open to private equity, a mere 18% said yes. That proportion grew to 61% by 2013 and a staggering 83% by 2017.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.562+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6cc1f81b-724d-4687-909c-37bb6cc322bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.28,
            "x": 0.1,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "Family business leaders have traditionally viewed private equity investors as not necessarily compatible with their long-term strategies and values. Nonetheless, we included questions on external financing this year.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.562+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "acfa1296-fa28-40d8-be76-cd77033f5ef6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.28,
            "x": 0.31,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "This tells us that family businesses and private equity are reaching a moment of convergence of interests... Demographics and legacy are big factors. Over the coming decades, trillions of dollars will be passed down... More than 350,000 family and private businesses will change hands as owners retire.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.562+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea57621a-389e-4b5f-be69-0b701a92f0e5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "b2f1b24a-3e4d-4a48-a55b-76bb5f093011",
          "evidence": "Family business leaders have traditionally viewed private equity investors as not necessarily compatible with their long-term strategies and values.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:35:17.293866+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 44,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Storytelling Effect",
            "slug": "storytelling-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a",
            "version": 1,
            "bodyDocId": null,
            "description": "Stories are remembered up to 22x better than facts alone",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "5759005f-24fa-49a4-8e2e-ca2c9419705c",
          "evidence": "This tells us that family businesses and private equity are reaching a moment of convergence of interests…",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:35:17.33601+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 44,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 45,
      "type": "resolution",
      "title": "The slide uses a photo of a traditional family business setting to contrast with the modern financial theme.",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 49,
        "componentCount": 4,
        "textChars": 1291,
        "nDataPoints": 2,
        "notes": "The slide uses a photo of a traditional family business setting to contrast with the modern financial theme.",
        "elementsJson": [
          "photo",
          "callout_box",
          "paragraph"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:04.068+00",
          "seconds": 6.992,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/45",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-45",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "x": 0.695,
            "y": 0.166
          },
          "kind": "callout",
          "text": "One of the most striking findings is that while 81% of respondents continue to rely more on banks for funded needs, more than a third of family business leaders said they would consider private equity.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:04.068+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ae1287d-bd8b-46a0-ba45-89f286b71537",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.067,
            "y": 0.166
          },
          "kind": "image",
          "text": "Two men in a workshop with tassels and fabric",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:04.068+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6155dc4-6138-4b62-ae21-b3deb9295b41",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "percentage of respondents: 81%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-125d812ca752",
          "parentComponentId": null
        },
        {
          "bbox": {
            "x": 0.067,
            "y": 0.64
          },
          "kind": "paragraph",
          "text": "Those seeking to maximise growth need a partner who offers more than money. The right partner will help improve governance and procedures, add a more challenging board member, expand the network and eventually help prepare the business for a successful exit or succession. An increasing number of family businesses might be starting to view private equity as a smart choice. At the same time, private equity businesses are sitting on significant amounts of money - but with few good deals to invest in. Investors are now increasingly looking for opportunities with family businesses, which are attractive because they tend to be stable - and often undervalued. To attract these family companies, private equity firms are acting in a more collaborative way, focusing on building operational value and making portfolios bigger, stronger and more reliable instead of just trying to generate quick returns. This means that family businesses have an opportunity to learn more about the benefits private equity can bring.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:04.068+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a43c350e-b8f2-4db2-8b68-b6f72b290936",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 46,
      "type": "tension",
      "title": "Includes a headshot and professional bio of Sian Steele.",
      "function": "summarize",
      "rawType": "ceo_quote",
      "block": null,
      "metadata": {
        "slideType": "ceo_quote",
        "slideTypeCanon": {
          "name": "CEO quote",
          "slug": "ceo_quote",
          "status": "active",
          "canonId": "019de52d-09b6-71c8-93a5-f90a9772a8fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 6,
        "textChars": 1057,
        "nDataPoints": 1,
        "notes": "Includes a headshot and professional bio of Sian Steele.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "headshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:03.904+00",
          "seconds": 6.597,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/46",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-46",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The process of engaging with this type of investor can be hugely valuable in bringing fresh perspectives.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-4e73fd14ead8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.18,
            "x": 0.52,
            "y": 0.16
          },
          "kind": "image",
          "text": "Sian Steele, Global Family Office Leader, PwC UK",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:03.904+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9ce2234b-bce8-45ae-9546-97161837349e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.44,
            "w": 0.38,
            "x": 0.52,
            "y": 0.44
          },
          "kind": "paragraph",
          "text": "At the same time, we see family businesses starting to embrace the opportunity to strengthen their boards, improve corporate governance and take steps to separate ownership and management. The finding in our survey that well over a third of respondents would be open to private equity is telling.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:03.904+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "23d8bcb9-b00b-4d97-a730-2f9cef087fdd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.38,
            "x": 0.1,
            "y": 0.33
          },
          "kind": "paragraph",
          "text": "Family businesses consistently deliver long-term, sustainable growth, underpinned by their focus on values and profit with purpose. Yet the research we have undertaken over the last 14 years shows us that they don't always achieve the growth they aspire to.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:03.904+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2d844ec-7610-4b0e-8328-48e2201b537e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "The remit of a family office will be a varied one. But it must provide the financial management and controls to not just preserve but also grow the wealth that the family has created for current and future generations, taking legacy to the next level. — Sian Steele, Global Family Office Leader, PwC UK",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-511cea3ed71e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.35,
            "x": 0.1,
            "y": 0.2
          },
          "kind": "title",
          "text": "Family offices can help in a private equity world",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:03.904+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "99434081-99a9-4b18-bb72-d6c43acee967",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "CEO quote contradiction",
            "slug": "ceo-quote-contradiction",
            "status": "active",
            "bestFor": "When management credibility is the lever",
            "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
            "version": 1,
            "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
            "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "23cfbe26-e74f-4ea9-b1eb-3c16ba30c322",
          "evidence": "The remit of a family office will be a varied one. But it must provide the financial management and controls to not just preserve but also grow the wealth that the family has created for current and future generations.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "When management credibility is the lever",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:35:17.462366+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 47,
      "type": "evidence",
      "title": "Features a profile of Sumeet Valrani, Director of Al Shirawi Group.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 77,
        "componentCount": 8,
        "textChars": 1000,
        "nDataPoints": 4,
        "notes": "Features a profile of Sumeet Valrani, Director of Al Shirawi Group.",
        "elementsJson": [
          "headline_text",
          "photo",
          "kpi_table",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:00.061+00",
          "seconds": 2.555,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/47",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-47",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "If I were to speak from my heart, the most important part of the business is that we are two families. It is our greatest value as a business - this cooperation between the families.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-2b4dbf2f1dfb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.335,
            "w": 0.267,
            "x": 0.06,
            "y": 0.18
          },
          "kind": "image",
          "text": "Sumeet Valrani",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.061+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c2b8f1f3-9b8a-4c6b-888a-b12e35cacf17",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: US$761m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-32b81706c4e9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.58,
            "x": 0.33,
            "y": 0.28
          },
          "kind": "paragraph",
          "text": "Al Shirawi Group, United Arab Emirates. Sumeet Valrani, Director. Sumeet Valrani believes businesses often underestimate the value of cooperation... [full text of case study]",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.061+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "654072d2-b0d0-42f8-bc20-a0df9fde8c38",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.048,
            "y": 0.065
          },
          "kind": "paragraph",
          "text": "47 | PwC Global Family Business Survey 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.061+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ba13d70b-148d-4032-a55c-d974925424b4",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "The fact that we are two families means we each behave with more decorum and with more unity. Each family keeps each family united. Whenever there is any decision, one member of each family must be part of that decision. We’re their regulators, and they are ours.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-2ca68a074cbf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.267,
            "x": 0.06,
            "y": 0.55
          },
          "kind": "table",
          "text": "Established: 1971; Current generation: Second generation; Annual turnover: US$761m; Number of employees: 10,032; Sector/s: Printing and packaging, oil and gas, logistics, heavy equipment, publishing, manufacturing, engineering services, trading and education",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.061+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6a8547f9-20c4-4080-85b5-a0676f5de8b0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.45,
            "x": 0.33,
            "y": 0.19
          },
          "kind": "title",
          "text": "Building on shared values between families",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.061+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fa7cbac-2889-4149-a338-4d3d04326648",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 48,
      "type": "evidence",
      "title": "The slide is a text-heavy narrative page from a PwC report, featuring a pull-quote about family governance.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 10,
        "textChars": 3762,
        "nDataPoints": 0,
        "notes": "The slide is a text-heavy narrative page from a PwC report, featuring a pull-quote about family governance.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:02.972+00",
          "seconds": 5.156,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/48",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-48",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.19,
            "x": 0.31,
            "y": 0.34
          },
          "kind": "callout",
          "text": "Each family keeps each family united. Whenever there is any decision, one member of each family must be part of that decision. We're their regulators, and they are ours.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03c2b7d0-9d5a-4801-b7b3-aeafecadbd79",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.1,
            "y": 0.39
          },
          "kind": "paragraph",
          "text": "The crisis also led to the decision by the founding fathers that has become a guiding principle for the Al Shirawi Group: it won't open any offices abroad unless a family member is committed to going there to sort out any problems. \"Unless we are prepared to roll up our sleeves to fix the problems, then we don't open an office there,\" says Valrani. \"That is a big part of our philosophy as a business today.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0ea65461-546e-4221-b41c-74ebb08f5bb5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.1,
            "y": 0.6
          },
          "kind": "paragraph",
          "text": "The second generation of both families - whose senior members are represented by Valrani; his brother Navin; Mohammed Abdulla Al Shirawi; and Hisham Al Shirawi - came together in the early 2000s to formalise a family governance structure. Two members from the second generation of each family met to talk about how they should proceed. The final version of the plan was presented to all members of the second generation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "49183a79-c52c-4910-85bf-8edeb481c3dc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.19,
            "x": 0.52,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "The two founders did not participate in the formation of the protocol, instead choosing to stand back and allow the second generation a free hand to draw it up. Valrani reckons this is another reason the two families work so well together: the ability to cooperate at all levels and to let go. \"The legacy of the first generation is the ability to give up control in their lifetime,\" he says. The 'letting go' by the founder-entrepreneur is often one of the most challenging family governance issues faced by a business transitioning to the second generation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4bdd2671-3949-4552-a62e-36ae2161f183",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.19,
            "x": 0.73,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "Another significant value for the Al Shirawi Group is the separation of the company's wealth and the family's wealth. \"The business is focused on profitability within the rules and regulations of the countries we operate in,\" says Valrani. \"With this being the case, we separate company wealth and family wealth very, very clearly.\"\n\nHe adds: \"The minute we start bringing in the question of a non-measurable, non-commercial purpose, we are very scared that we get into subjective decision making, and that could undermine the business.\"\n\n\"The two families respect each other's families values and cultures,\" says Valrani. \"And for this to work well, philanthropic efforts are always a personal decision and a private one.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4cbe4cc6-7112-4321-b9ce-636eb6e281de",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.19,
            "x": 0.52,
            "y": 0.44
          },
          "kind": "paragraph",
          "text": "There are seven members of the second generation working in the business now. According to the protocol, each member is allowed to bring one child into the company. Both families believe this rule will help maintain unity as the business eventually transitions to the third generation. Any member of the third generation who isn't entering the business will be fully supported, including with the provision of capital, to assist their entrepreneurial ambitions.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1d6917d-46f8-42f3-9084-f146d07f467c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.19,
            "x": 0.31,
            "y": 0.52
          },
          "kind": "paragraph",
          "text": "Those efforts led to the group's so-called 'protocol', the first formal structure addressing how the two families interact with the business. \"The protocol remains in place today pretty much exactly how it was formulated,\" says Valrani. \"Through the protocol, everyone knows where they stand. So far, it has stood the test of time, and that's a testament to the strength of the relationship between the two families.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c0457f71-2701-4e0c-9701-f86c2a553231",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.1,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "But everyone stuck together, went through the painful process of cutting the business back to a much smaller operation and started recovery efforts - and eventual renewal. \"That process would have severely tested any relation between business owners, but, if anything, the bond between Uncle Abdullah and my father strengthened,\" explains Valrani.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ecff2d91-cbfe-4ebf-8348-7a023b851b07",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "The business is focused on profitability within the rules and regulations of the countries we operate in. With this being the case, we separate company wealth and family wealth very, very clearly. — Valrani",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:44+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e8-82eb8682a0d3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.4,
            "x": 0.1,
            "y": 0.19
          },
          "kind": "title",
          "text": "Building on shared values between families (cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:02.972+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e7b8b3d7-7d62-4e4b-b896-195967dffe7f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 49,
      "type": "evidence",
      "title": "Includes a profile of GM Rao, Founder and Chairman of GMR Group.",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 70,
        "componentCount": 8,
        "textChars": 674,
        "nDataPoints": 3,
        "notes": "Includes a profile of GM Rao, Founder and Chairman of GMR Group.",
        "elementsJson": [
          "headshot",
          "paragraph",
          "kpi_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:00.27+00",
          "seconds": 2.3,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/49",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-49",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Any leader who says ‘I don’t know’ and carries that attitude, will listen, learn and implement.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:43+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-8cc27eb38796",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.24,
            "x": 0.06,
            "y": 0.18
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5542919e-231c-4ff4-990f-f9aac6163572",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Annual turnover: US$1.3bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:43+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-9786739a187a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.58,
            "x": 0.33,
            "y": 0.32
          },
          "kind": "paragraph",
          "text": "In 1998, when the family that owns GMR Group took stock of where the business had come 20 years after it started in a rural part of India, it could look back with satisfaction on what had been achieved...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7efa4f3f-97aa-432b-8747-915b1ea2d57a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.2,
            "x": 0.33,
            "y": 0.26
          },
          "kind": "paragraph",
          "text": "GMR Group, India\nGM Rao, Founder and Chairman",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cf1ee429-0999-45a7-a8a3-aa6b44615703",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Any leader who says ‘I don’t know’ and carries that attitude, will listen, learn and implement. — GM Rao, Founder and Chairman, GMR Group",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:43+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-90954989d230",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.24,
            "x": 0.06,
            "y": 0.52
          },
          "kind": "table",
          "text": "Established: 1978; Annual turnover: About US$1.3bn; Number of employees: 11,200; Sector/s: Airports, energy, roads, security and sports",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4d9a4b25-cfb1-47a4-b0e8-9c4124fd5757",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.3,
            "x": 0.33,
            "y": 0.19
          },
          "kind": "title",
          "text": "The virtue of humility as a value",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "617b9919-fa5a-4853-b906-14aa48eedd3d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 50,
      "type": "evidence",
      "title": "The slide is a text-heavy case study featuring quotes from Rao regarding GMR's business philosophy and governance.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 51,
        "componentCount": 5,
        "textChars": 850,
        "nDataPoints": 3,
        "notes": "The slide is a text-heavy case study featuring quotes from Rao regarding GMR's business philosophy and governance.",
        "elementsJson": [
          "paragraph",
          "quote_block"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:00.633+00",
          "seconds": 2.65,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/50",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-50",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.18,
            "x": 0.73,
            "y": 0.228
          },
          "kind": "callout",
          "text": "We spent a lot of time in developing a family governance model. Just to identify the best people to help us with family constitution took us two to three years. Prior to writing a formal family constitution, we took almost two years to align the family.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.633+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a78c19e6-d959-4c04-b901-4640d9f535ba",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "We spent a lot of time in developing a family governance model. Just to identify the best people to help us with family constitution took us two to three years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:44+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-cf9423f11293",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.6,
            "x": 0.1,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "GMR Group case study text describing infrastructure projects, the GMR Varalakshmi Foundation, and the development of a family governance model.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.633+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1caae04a-385b-4ee9-8839-b5a0c6c98474",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "We spent a lot of time in developing a family governance model. Just to identify the best people to help us with family constitution took us two to three years. Prior to writing a formal family constitution, we took almost two years to align the family.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:44+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-d2d7d9e99bee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.1,
            "y": 0.19
          },
          "kind": "title",
          "text": "The virtue of humility as a value (cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.633+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c7cc981b-6e2e-4114-8e27-c2263a6303af",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "4d5d8448-8755-4e72-b68f-ed8d2ba2cf99",
          "evidence": "Discussion of family governance model and constitution",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 18:36:00.633+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 50,
          "frameworkName": "governance"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 51,
      "type": "setup",
      "function": "summarize",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 4,
        "textChars": 719,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:00.593+00",
          "seconds": 2.578,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/51",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-51",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Leaders of family businesses have an opportunity to reboot their approach to their values and purpose to ensure they are best-placed to thrive in an increasingly complex business and social environment.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:44+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e7-e20c5abbd9e0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "Silhouette of people helping each other on a mountain at sunset",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.593+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e7d056b8-5511-4195-9a32-4375f65fd668",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.41,
            "x": 0.488,
            "y": 0.235
          },
          "kind": "paragraph",
          "text": "Values and purpose have been constant features of life at family businesses for a long time. But times are changing – and they are changing rapidly. Leaders of family businesses have an opportunity to reboot their approach to their values and purpose to ensure they are best-placed to thrive in an increasingly complex business and social environment. By doing so, they will secure a lasting legacy that’s fit for the 21st century and beyond.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.593+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4e97b2cb-e292-4fd6-a271-72b37cd3bc1b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.22,
            "x": 0.488,
            "y": 0.16
          },
          "kind": "title",
          "text": "A final word",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.593+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "06229e4b-3ab2-4cb5-81ad-ec820c016c38",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Storytelling: the closing ask",
            "slug": "closing-ask",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-24e0-70ab-8dd9-983832c1c665",
            "version": 1,
            "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d",
            "description": "The single most important slide in the deck — after the cover. The final",
            "familyLabel": "narrative-block",
            "categoryName": "Narrative & Transformation",
            "categorySlug": "narrative-transformation"
          },
          "agent": "storyteller",
          "layer": "slide",
          "agents": [
            "storyteller"
          ],
          "matchId": "c7065ab2-d4c7-4822-b124-b782c9352670",
          "evidence": "Leaders of family businesses have an opportunity to reboot their approach to their values and purpose to ensure they are best-placed to thrive in an increasingly complex business and social environment.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:35:17.71364+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 51,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 52,
      "type": "setup",
      "title": "The slide contains a pull-quote from Peter Englisch, Global and EMEA Family Business Leader at PwC Germany.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 58,
        "componentCount": 6,
        "textChars": 1102,
        "nDataPoints": 0,
        "notes": "The slide contains a pull-quote from Peter Englisch, Global and EMEA Family Business Leader at PwC Germany.",
        "elementsJson": [
          "paragraph",
          "bullet_list",
          "quote_block"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:03.754+00",
          "seconds": 5.64,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/52",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-52",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The message is clear: adopting an active stance towards company values generates practices that pay off in real terms.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:44+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e8-464f86b34d9c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.38,
            "x": 0.31,
            "y": 0.16
          },
          "kind": "list",
          "text": "Ensure the next generation is deeply involved. Regard your values and purpose as your unique assets. Think about the composition of your board in relation to how you apply values and purpose.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:03.754+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ded8993-12cc-4c63-8ca6-ebf1699455ac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.73,
            "y": 0.9
          },
          "kind": "paragraph",
          "text": "Peter Englisch, Global and EMEA Family Business Leader, PwC Germany",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:03.754+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6407808a-956d-4c48-84d0-f6d21b29e248",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.2,
            "x": 0.1,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "We believe the time has come for family businesses to view values, purpose and legacy through a lens that may be quite different from the one through which they may have been viewed historically.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:03.754+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f6718da0-1031-4f22-b43a-f93d19036b62",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.2,
            "x": 0.73,
            "y": 0.51
          },
          "kind": "quote",
          "text": "The message is clear: adopting an active stance towards company values generates practices that pay off in real terms. A commitment to a clearly defined set of values can act as an ‘inner compass’ for a family business as it navigates challenges of technological and competitive disruption.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:03.754+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e97b38c2-288b-4db8-83b8-03d2b364bf2b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "A commitment to a clearly defined set of values can act as an ‘inner compass’ for a family business as it navigates challenges of technological and competitive disruption. - Peter Englisch, Global and EMEA Family Business Leader, PwC Germany",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:44+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e8-49a5c64d262e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 53,
      "type": "appendix",
      "function": "appendix",
      "rawType": "appendix_methodology",
      "block": null,
      "metadata": {
        "slideType": "appendix_methodology",
        "slideTypeCanon": {
          "name": "Appendix methodology",
          "slug": "appendix_methodology",
          "status": "active",
          "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7",
          "version": 1,
          "description": null
        },
        "function": "appendix",
        "functionCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 6,
        "textChars": 683,
        "nDataPoints": 4,
        "notes": null,
        "elementsJson": [
          "photo",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:01.04+00",
          "seconds": 2.754,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/53",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-53",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Between 20 April 2018 and 10 August 2018, 2,953 semi-structured telephone, online and face-to-face interviews took place with senior executives from family businesses in 53 territories worldwide.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e8-e97952e819b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.608,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.04+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6884e2a-a353-4e8d-bb29-0d22b007ce92",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "sample size: 2,953",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 16:36:46+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-3beb-760d-a9e8-ed2775999a0d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.33,
            "x": 0.632,
            "y": 0.395
          },
          "kind": "paragraph",
          "text": "The interviews were conducted by Kudos Research, in the local language by native speakers, and averaged between 30 and 40 minutes. The turnover of participating companies ranged from US$5m to more than US$1bn. All results were analysed by Jigsaw Research.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.04+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4083767b-6a1d-42ac-a28d-c7a6d2f48ded",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.33,
            "x": 0.632,
            "y": 0.303
          },
          "kind": "paragraph",
          "text": "Between 20 April 2018 and 10 August 2018, 2,953 semi-structured telephone, online and face-to-face interviews took place with senior executives from family businesses in 53 territories worldwide.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.04+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e59b5521-4606-4a9a-b709-9e11b6c3d37a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.3,
            "x": 0.632,
            "y": 0.165
          },
          "kind": "title",
          "text": "Research methodology",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.04+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a6ba1fff-a96e-4869-98b0-f01820d9207b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 54,
      "type": "appendix",
      "title": "Page 54 of the PwC Global Family Business Survey 2018.",
      "function": "other",
      "rawType": "appendix",
      "block": null,
      "metadata": {
        "slideType": "appendix",
        "slideTypeCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-0762-71f8-b564-89ab863301cc",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 3,
        "textChars": 271,
        "nDataPoints": 1,
        "notes": "Page 54 of the PwC Global Family Business Survey 2018.",
        "elementsJson": [
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:00.341+00",
          "seconds": 1.934,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/54",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-54",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.8,
            "x": 0.1,
            "y": 0.3
          },
          "kind": "list",
          "text": "Lists of family businesses, PwC experts, individuals, and external agencies who contributed to the report.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.341+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ec0852a7-bebc-4207-be80-c5a4f948075a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.1,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "Firstly, we would like to thank the 2,953 family business owners and managers who generously gave their time to participate in the survey.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.341+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "011132b5-66cc-423a-8d76-a45957f5e323",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.1,
            "y": 0.15
          },
          "kind": "title",
          "text": "Thanks and acknowledgements",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:00.341+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cde6763f-701b-49f8-bd32-aea0197d7b8f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 55,
      "type": "appendix",
      "function": "other",
      "rawType": "appendix",
      "block": null,
      "metadata": {
        "slideType": "appendix",
        "slideTypeCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-0762-71f8-b564-89ab863301cc",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 77,
        "componentCount": 13,
        "textChars": 707,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headshot",
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:08.067+00",
          "seconds": 9.65,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/55",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-55",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.11,
            "x": 0.35,
            "y": 0.585
          },
          "kind": "image",
          "text": "Jonathan Flack",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "171fc073-30fb-4a9f-9fde-38cc814fbb72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.11,
            "x": 0.632,
            "y": 0.585
          },
          "kind": "image",
          "text": "Sian Steele",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3002a89b-ceb5-454f-9e39-c2c946f8d7cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.11,
            "x": 0.35,
            "y": 0.245
          },
          "kind": "image",
          "text": "Peter Englisch",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6aa70070-fbff-4b44-a942-4e3aba5a1427",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.11,
            "x": 0.067,
            "y": 0.585
          },
          "kind": "image",
          "text": "Ng Siew Quan",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "73924bc5-8b85-444a-a376-9885558c662e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.11,
            "x": 0.067,
            "y": 0.245
          },
          "kind": "image",
          "text": "David Wills",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ab58cce-25cd-4c34-a6ed-3881529c681e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.11,
            "x": 0.632,
            "y": 0.245
          },
          "kind": "image",
          "text": "Ganesh Raju",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7dff4e06-5803-4acf-920e-88c77a2d3d0f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.35,
            "y": 0.398
          },
          "kind": "paragraph",
          "text": "Peter Englisch\nGlobal and EMEA Family Business Leader, PwC Germany\n+49 201 438 1812\npeter.englisch@pwc.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f5b22cb-79f8-4cb4-b6d0-0a9958cbe838",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.067,
            "y": 0.738
          },
          "kind": "paragraph",
          "text": "Ng Siew Quan\nAsia Pacific Leader - Entrepreneurial & Private Business, PwC Singapore\n+65 6236 3818\nsiew.quan.ng@sg.pwc.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48dc274f-df7c-4eb7-9945-a690fd98d7e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.632,
            "y": 0.398
          },
          "kind": "paragraph",
          "text": "Ganesh Raju\nFamily Business Leader, PwC India\n+91 (80) 4079 6008\nganesh.raju.k@pwc.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "694516c1-618d-4721-b1ae-e14e81522eac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.35,
            "y": 0.738
          },
          "kind": "paragraph",
          "text": "Jonathan Flack\nFamily Business Services Leader, PwC US\n+1 (615) 503 2866\njonathan.flack@pwc.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "837141d0-b915-4746-8d15-13068d8d2bf7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.067,
            "y": 0.398
          },
          "kind": "paragraph",
          "text": "David Wills\nGlobal Leader - Entrepreneurial & Private Business, PwC Australia\n+61 (3) 8603 3183\ndavid.a.wills@pwc.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9fe207b5-aeae-44b5-98b8-7b3dc7e88ff9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.632,
            "y": 0.738
          },
          "kind": "paragraph",
          "text": "Sian Steele\nGlobal Family Office Leader, PwC UK\n+44 (0) 1223 552 226\nsian.steele@pwc.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b8657a0b-8fdf-484f-9013-a7ae76afd7f3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.43,
            "x": 0.067,
            "y": 0.165
          },
          "kind": "title",
          "text": "PwC network contacts",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:08.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b806f97f-cd5d-4a95-a053-484b7f748ca6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 56,
      "type": "setup",
      "function": "appendix",
      "rawType": "disclaimer",
      "block": null,
      "metadata": {
        "slideType": "disclaimer",
        "slideTypeCanon": {
          "name": "Disclaimer",
          "slug": "disclaimer",
          "status": "active",
          "canonId": "019de52d-0801-727b-b98a-5ed095aeee78",
          "version": 1,
          "description": null
        },
        "function": "appendix",
        "functionCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 51,
        "componentCount": 5,
        "textChars": 1212,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:36:01.322+00",
          "seconds": 2.628,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a168-c9910122c860/56",
        "deck": "/decks/019dd923-5de0-76bd-a168-c9910122c860",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a168-c9910122c860#slide-56",
        "deckJson": "/decks/019dd923-5de0-76bd-a168-c9910122c860.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.025,
            "w": 0.225,
            "x": 0.067,
            "y": 0.083
          },
          "kind": "disclaimer",
          "text": "pwc.com/fambizsurvey2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.322+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5dd01f1d-c277-4bd9-90f7-9f3b9fa9bfb9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.667,
            "x": 0.067,
            "y": 0.864
          },
          "kind": "disclaimer",
          "text": "© 2018 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity.Please see www.pwc.com/structure for further details.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.322+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "663c60bb-3326-46c6-b0c6-06fcf331ea4c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.667,
            "x": 0.067,
            "y": 0.701
          },
          "kind": "disclaimer",
          "text": "At PwC, our purpose is to build trust in society and solve important problems. We're a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.322+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "88a3f0e4-66ad-47d1-8e8a-aeb8133f6110",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.085,
            "w": 0.667,
            "x": 0.067,
            "y": 0.758
          },
          "kind": "disclaimer",
          "text": "This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PwC does not accept or assume any liability,responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.322+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9a7526d6-974f-4f00-9724-978871ba362f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.015,
            "w": 0.067,
            "x": 0.067,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "WL 127064154",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:36:01.322+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9dc533f1-a23b-4e24-94ee-cd2693df7210",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 5,
      "label": "Situation & Context",
      "description": "The deck sets the stage with an executive summary and case studies"
    },
    {
      "from": 6,
      "to": 10,
      "label": "Problem & Complication",
      "description": "The deck presents challenges faced by family businesses"
    },
    {
      "from": 11,
      "to": 20,
      "label": "Solution & Approach",
      "description": "The deck presents five principles for getting value from values"
    },
    {
      "from": 21,
      "to": 30,
      "label": "Satisfaction",
      "description": "The deck showcases case studies and client examples"
    }
  ],
  "loops": [
    {
      "from": 11,
      "to": 20,
      "label": "Golden Circle",
      "description": "Why - How - What"
    },
    {
      "from": 33,
      "to": 40,
      "label": "Cost Of Inaction",
      "description": "The cost of not acting on values"
    }
  ]
}