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      "Add a synthesis slide after p.30 that compresses the macro analysis into 3 MECE takeaways, then use those takeaways to motivate why GenAI is section 3.",
      "Rewrite the GenAI section titles as declarative insights instead of questions — e.g. 'Retailers should start with quick-win GenAI integrations' instead of 'How to get started with Generative AI in Retailers?' (p.38).",
      "De-duplicate p.24/p.25 — give one of them a sharper escalating title (e.g. p.25 should quantify the 'back to pre-pandemic level' claim in the title itself)."
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      "Every data slide pairs an action title with a callout sentence carrying the key metric, giving readers the 'so what' on each page (e.g. p.12 callout pinning the slowdown at 5.4% vs 10.6%).",
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      "Duplicate title on p.24 and p.25 ('The enduring appeal of experiences sees live events lead consumer revenue') signals the build was not designed as a sequence — two pages share the same insight rather than escalating it.",
      "Section 3 (GenAI) breaks the narrative — it stops forecasting E&M and pivots to a generic GenAI explainer ('What is Generative AI?', p.32), so the deck ends on a different topic than it opened with.",
      "No synthesis slide between Macrotrends (ends p.30) and GenAI (starts p.31) — the 20-page data run never gets compressed into a 'three things to remember' page."
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