{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5de0-76bd-a167-919cc5f5d5c6", "slug": "b5a11874d0f30839", "title": "The future of demand", "subtitle": "Accenture", "author": "Accenture", "pageCount": 21, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5de0-76bd-a167-919cc5f5d5c6", "slug": "b5a11874d0f30839", "title": "The future of demand", "rawTitle": "The future of demand", "authorId": "Accenture", "authorName": "Accenture", "authorDisplay": "Accenture", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Accenture-Chemicals-Future-Demand-Growth-Opportunities.pdf", "sourceUrl": "https://www.accenture.com/content/dam/accenture/final/accenture-com/document-3/Accenture-Chemicals-Future-Demand-Growth-Opportunities.pdf", "sourceDate": null, "presentationDate": null, "ingestedAt": "2026-04-24 07:54:31+00", "status": "ready", "pageCount": 21, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/b5a11874d0f30839", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 21, "pagesIndexed": 21, "pagesWithImages": 21, "pagesWithMetadata": 21, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 129, "chartCount": 3, "metricSlides": 11, "toolMatches": 64, "documentToolMatches": 0, "frameworkMatches": 5, "arcMatches": 2, "beatMatches": 8, "loopMatches": 4, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0542-7728-a78e-8596ca19235f", "evidence": "Classic SCQA-style consulting flow: situation (pp2-5) -> complication (pp6-7) -> evidence (pp8-12) -> three solutions (pp13-16) -> impact/path (p17).", "isPrimary": true, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0542-7728-a78e-88688108f37e", "evidence": "Macro shape also reads as What (consumer/industry data) -> So What (growth gap) -> Now What (3 actions).", "isPrimary": false, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 5, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Situation & Context", "beatId": "019dd95a-0682-776c-8e33-09286e6481b5", "matchId": "019dd95a-0542-7728-a78e-8596ca19235f", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Exec summary + consumer eco-preference data establish the world today", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.", "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.", "cardinality": null, "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. 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"evidence": "Lab pipette + green sprout image evokes innovation/sustainability", "confidence": 75 }, { "id": 67, "slug": "curiosity-gap", "layer": "Block", "evidence": "Tease 'we have identified three key actions' before naming them", "confidence": 75 }, { "id": 109, "slug": "information-gap-theory", "layer": "Loop", "evidence": "Loop attaches: explicit pivot from research findings to actions", "confidence": 65 } ], "page_number": 13 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Numbered title is the recommendation: '01 Accelerate innovation by reinventing R&D'", "confidence": 90 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "Specific quantified claim: 'increase average success rates by up to 70%'", "confidence": 80 }, { "id": 169, "slug": "authority-bias", "layer": "Slide", "evidence": "Cites a 'major chemical producer, teaming with Accenture' patent-search case", "confidence": 70 } ], "page_number": 14 }, { "tools": 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"evidence": "Headline 'The path to capturing growth from future demand' states the takeaway", "confidence": 80 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Final paragraph distills three actions + $570B prize into one sentence", "confidence": 78 }, { "id": 98, "slug": "callback", "layer": "Loop", "evidence": "Echoes the opening exec-summary numbers ($570B, three actions) for cohesion", "confidence": 75 } ], "page_number": 17 }, { "tools": [ { "id": 169, "slug": "authority-bias", "layer": "Slide", "evidence": "'About the research' page explains methodology to bolster credibility", "confidence": 80 } ], "page_number": 19 } ], "slides_seen": 21, "deck_summary": "Strong textbook Consultant's Gambit - Accenture executes Situation->Complication->Evidence->three-action Solution->Impact with action titles, concrete numbers, named-source authority and a clear contrast (sustainable vs conventional) running through Figures 2-5. 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Loses a few points because p.16 title reads as a terse label ('03 Build value-chain partnerships') rather than a full insight sentence.", "openingCritique": "P.2 leads with the answer — '4.5X faster projected growth in sustainability-related chemical products' — a strong, quantified thesis right after the cover. Stakes are clear, though p.1 is a pure title slide and p.3 is a divider, so the thesis only lands on one of the first five surfaces.", "extractionSeconds": 81.38386, "narrativeCritique": "Clean SCQA arc: consumer demand (S, p.3-5) → industries pivot (C, p.6-7) → growth evidence by sector (A, p.8-12) → three actions (R, p.13-17). The middle is slightly baggy — dividers on p.6 and p.8 cover near-identical territory about customer-industry sustainability shifts.", "titleQualityScore": 74, "titleQualityCritique": "Majority are declarative action titles — e.g. p.4 'Sustainability shapes consumer purchasing and lifestyle choices' and p.14 'Accelerate innovation by reinventing R&D, based on digital, data and AI'. 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"/slides/019dd923-5de0-76bd-a167-919cc5f5d5c6/19", "deck": "/decks/019dd923-5de0-76bd-a167-919cc5f5d5c6", "deckAnchor": "/decks/019dd923-5de0-76bd-a167-919cc5f5d5c6#slide-19", "deckJson": "/decks/019dd923-5de0-76bd-a167-919cc5f5d5c6.json" }, "components": [ { "bbox": { "h": 0.635, "w": 0.405, "x": 0.448, "y": 0.268 }, "kind": "list", "text": "To learn if consumers are willing to pay more for sustainable products (Figure 2), we drew insights from surveys covering diverse regions and consumer groups, using reports from Nielsen, First Insight and PDI Technologies. To estimate growth for sustainability-related products (Figure 4), we analyzed the CAGR for 2021–2023 for sustainability-related products across five or more representative companies per industry. For the automotive, electronics, construction and utilities industries, we focused on material usage and sales penetration. For the food, packaging, personal care and textiles industries, we studied market reports. For the agriculture and pulp/paper industries, we relied on company and industry reports. We based overall growth calculations on Oxford Economics GDP sales (nominal, $B). Additionally, we used revenue growth data from representative companies for the home/personal care and packaging industries. To estimate sustainable product penetration (Figure 5), we analyzed company data focusing on material usage and sales penetration for the automotive, electronics, construction and utilities industries. For the food, packaging, personal care and textiles industries, we studied market reports. For the agriculture and pulp/paper sectors, we studied both company and industry reports. In evaluating electric/light-vehicle sales, our analysis centered on the US, mainland China and the European Economic Area. We defined conventional product penetration as “100% of products minus sustainable product penetration.”", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:42:01.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "60cff33c-4741-42bc-b626-49609a0510aa", "parentComponentId": null }, { "bbox": { "h": 0.415, "w": 0.385, "x": 0.073, "y": 0.433 }, "kind": "list", "text": "Methodology: To estimate the chemical industry’s output/sales to end-user industries, we used OECD input-output data to calculate the percentage share of internal consumption within the chemical sector and other end-user industries (Figure 3), based on a three-year average (2016–2018). This percentage was then applied to the 2023 gross product sales (nominal US$) of the chemical sector, as reported by Oxford Economics. We defined “sustainability-related products” as 1) those made from recycled, renewable or bio-based materials, or 2) those made from raw materials sourced through environmentally responsible practices, or 3) sustainability-enabling products that reduce environmental impact throughout their lifecycle by enhancing energy efficiency and lowering emissions. We explored future demand by focusing on the following areas: To determine the influence of sustainability on consumers’ intentions (Figure 1), we analyzed Accenture’s Green Consumption Survey 2023, Accenture’s Global Consumer Survey 2022 and Accenture’s Global Consumer Pulse Survey 2020–2021.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:42:01.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "76067dcb-9bb9-432b-b7d7-d87e3c8d943a", "parentComponentId": null }, { "bbox": { "h": 0.125, "w": 0.385, "x": 0.073, "y": 0.268 }, "kind": "paragraph", "text": "This study examined future demand for the chemical industry, focusing on both consumers and industries served by the chemical industry, which we called “chemical customer industries” or “customer industries.” Our research included analysis of data from the Organisation for Economic Co-operation and Development (OECD), Oxford Economics, Factiva, earnings reports from 69 companies and surveys from Accenture and third-party organizations.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:42:01.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "361b0047-fe83-49ce-b34a-291c5d856caa", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.175, "x": 0.073, "y": 0.178 }, "kind": "title", "text": "About the research", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:42:01.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bec6ef41-9731-4f7a-b9c4-5975619fc95a", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - 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When overall growth lags sustainability-related growth, it indicates that the growth rate of conventional product sales is diminishing the overall figure.\n12. Accenture analysis based on data derived from company annual and sustainability reports, Capital IQ and AlphaSense\n13. Ibid\n14. Circular economy of packaging | Danone; Packaging World, November 2023\n15. Unilever: Safe and sustainable by design\n16. Estimate based on Accenture project experience and market research\n17. Accenture, Reinventing innovation for chemical research & development, August 2024\n18. Providing deceptive information about the environmental impact of a product or solution\n19. Accenture, Sustainable air travel takes flight\n20. US Dept. of Energy: Chemicals Value Chain Decarbonization: Integrated Solutions for a Complex Challenge, March 2024", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:42:01.435+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0859e540-4b2f-4a40-8ff6-17e8b0e1a69f", "parentComponentId": null }, { "bbox": { "h": 0.43, "w": 0.39, "x": 0.074, "y": 0.272 }, "kind": "list", "text": "1. Accenture Green Consumption Survey 2023\n2. Accenture Research analysis of data from market reports, Oxford Economics. Note: Chemical market based on Oxford Economics chemical sales in real US$: 2023 US$4.4T, 2028 US$5.2T, difference US$800B\n3. Ibid\n4. Ibid\n5. Accenture Green Consumption Survey 2023\n6. Ibid\n7. PDI Technologies\n8. L'Oréal social and environmental performance\n9. H&M Group Sustainability Goals & Ambition\n10. Accenture Research analysis of data from market reports, Oxford Economics. 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This content is provided for general information purposes only, does not take into account the reader's specific circumstances and is not intended to be used in place of consultation with our professional advisors. Accenture disclaims, to the fullest extent permitted by applicable law, any and all liability for the accuracy and completeness of the information in this document and for any acts or omissions made based on such information. Accenture does not provide legal, regulatory, audit or tax advice. Readers are responsible for obtaining such advice from their own legal counsel or other licensed professionals. This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied. Copyright © 2025 Accenture. All rights reserved. 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We are a talent- and innovation-led company with approximately 799,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. 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