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According to our findings, more than half of our regional CEOs have driven change by innovating products and services over the past five years, while 53% have focused on targeting a new customer base to expand their market reach. Examples of such innovation include UAE-based Detectiome's Revonco, an AI-powered multi-cancer early detection test that is redefining healthcare, and Tabby, MENA's first fintech unicorn, which is revolutionising financial services in the region. Additionally, 43% have collaborated with other organisations, 39% have targeted new routes to market and 34% have implemented new pricing models - higher than the global averages. 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This indicates that there is now a growing acknowledgment among regional CEOs that sustainability can align with profitability and presents an opportunity to explore the factors enabling these higher returns, such as government incentives, technological adoption or strategic investments in renewable energy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:43:53.38+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2f0121f-9c9f-431d-b3fd-6c8a2b21ed8d", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.15, "x": 0.18, "y": 0.178 }, "kind": "paragraph", "text": "Yahya Anouti, Partner, Strategy& PwC Middle East Sustainability Platform Leader", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:43:53.38+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d479ce89-0b2d-49e4-90e5-820857095707", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.28, "x": 0.07, "y": 0.335 }, "kind": "quote", "text": "Our survey demonstrates a clear picture for Middle East CEOs: sustainability can drive economic opportunity and deliver measurable benefits. 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Find out more and tell us what matters to you by visiting us at www.pwc.com.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:43:55.928+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8e065e6c-8d2c-4222-a668-0c27d9e79a2b", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.595, "x": 0.035, "y": 0.228 }, "kind": "paragraph", "text": "Established in the Middle East for over 40 years, PwC Middle East has 30 offices across 12 countries in the region with around 12,000 people. (www.pwc.com/me).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:43:55.928+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9d3e3763-114e-426a-b6a7-076eaa97387b", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.105, "x": 0.035, "y": 0.048 }, "kind": "title", "text": "About PwC", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:43:55.928+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "abf77756-af80-4177-a5f7-f7073f580535", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 2, "to": 8, "label": "Situation & Context", "description": "snapshot, foreword, GCC resilience and optimism data" }, { "from": 9, "to": 10, "label": "Problem & Complication", "description": "section 02 divider plus 60% won't be viable in 10yrs" }, { "from": 11, "to": 19, "label": "Solution & Approach", "description": "transformation actions, AI adoption, climate response" }, { "from": 20, "to": 23, "label": "Evidence & Proof", "description": "industries already converging via M&A and new sectors" }, { "from": 24, "to": 24, "label": "Impact & Next Steps", "description": "four strategic imperatives for 2025 and beyond" } ], "loops": [ { "from": 5, "to": 8, "label": "Tale Two Worlds", "description": "Benchmark GCC resilience against Middle East and Global peers" }, { "from": 10, "to": 12, "label": "Cost Of Inaction", "description": "Surface urgency: 60% won't be viable without changing course" }, { "from": 13, "to": 16, "label": "Pattern Hunter", "description": "Stack AI adoption, profitability and efficiency evidence to validate it as growth driver" }, { "from": 17, "to": 19, "label": "Pattern Hunter", "description": "Frame climate as megatrend driving reinvention via investment, returns, and barriers" }, { "from": 21, "to": 23, "label": "Pattern Hunter", "description": "Show industry convergence is already happening via cross-sector competition and M&A" } ] }