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We do this to show, not just tell, the very ethos of What the Future, which is: When you think about tomorrow, you ask better questions today. Our mission, as always, is to help you understand today's landscape and imagine potential futures so that you can plan for tomorrow. So, meet the new What the Future, same as the old WTF, and we're showing our work along the way. 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It's that planning that our redesign aims to show you. Foresight, as a discipline, is a way of thinking systematically about the future. Since our first issue, What the Future's editors have gone through a planning process we call editorial foresight. It's similar to a formal futures project, but our end goal is a good story. In the following pages, which you might notice we've flipped sideways, we will tell you the story of what will drive the future of wellness. You'll hear from experts, as always, but you'll also see why we chose to talk to them, in particular. 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They get encouragement from social media, from friends and family. They get nudged with sticks and carrots by everyone from pharmaceutical companies to insurers, to employers who help pay for that insurance, to the best behavioral science that tech companies can utilize and commercialize. Our devices work together to collect data and customize ways for us to optimize our foods and fitness across a range of physical and mental measurements. Wellness is a fad, a trend, a religion, a way of life, and even just a boring part of everyday reality, depending on whom you ask. And yet, it's out of reach for many, economically or logistically. Tensions push and pull us along this plausible path to the future. How do we get to that path, and how did Ipsos think up this plausible path to begin with? 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Health providers, which include doctors, nurses, pharmacies, insurance companies, nonprofit organizations and government agencies, are constantly merging and evolving. But they don't always work together or recognize each other, and many still rely on historically biased science. How should these organizations work together to improve the system so that it better supports our individual health? — U. 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Thinking about where you live, which of the following places/locations would it be easy for you to walk to/Do you currently actually walk to? 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Or, perhaps you see it as pitting the natural order vs. tampering? The truth is that most food we eat now is modified by science in some way, whether that's processing, synthesizing or genetically modifying. But whatever you believe — and wherever you get the information on which you base that belief — will cause you to fall on one side or the other of this divide. These opinions will have very real consequences for how and how well we are able to feed humanity moving forward, especially during the accelerating climate crisis. 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