{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5de0-76bd-a166-64851eb587f8",
  "slug": "fc176c4ac146d7b6",
  "title": "INTRODUCTION TO IPSOS",
  "subtitle": "Ipsos",
  "author": "Ipsos",
  "pageCount": 16,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "document": {
    "id": "019dd923-5de0-76bd-a166-64851eb587f8",
    "slug": "fc176c4ac146d7b6",
    "title": "INTRODUCTION TO IPSOS",
    "rawTitle": "INTRODUCTION TO IPSOS",
    "authorId": "misc",
    "authorName": "Ipsos",
    "authorDisplay": "Ipsos",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "industry_analyst",
      "label": "Industry analyst"
    },
    "fileName": "Introduction to Ipsos.pdf",
    "sourceUrl": "https://www.ipsos.com/sites/default/files/Introduction%20to%20Ipsos.pdf",
    "sourceDate": "2024-03-15 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-24 07:54:27+00",
    "status": "ready",
    "pageCount": 16,
    "orientation": "landscape",
    "aspectRatio": 1.778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/fc176c4ac146d7b6",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 16,
    "pagesIndexed": 16,
    "pagesWithImages": 16,
    "pagesWithMetadata": 16,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 95,
    "chartCount": 9,
    "metricSlides": 0,
    "toolMatches": 9,
    "documentToolMatches": 0,
    "frameworkMatches": 3,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
        "evidence": "The deck follows a Sparkline narrative shape, presenting Ipsos' current situation (what is) and future vision (what could be).",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:11:52.04557+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 4,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 1,
        "name": "What Is",
        "beatId": "14e09757-c564-46e0-abf0-3826db2b5ade",
        "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
        "beatType": {
          "name": "What Is",
          "slug": "sparkline-what-is-1",
          "status": "active",
          "canonId": "019dd9b8-25d5-7468-8649-454886d75343",
          "version": 1,
          "description": null
        },
        "evidence": "Introduction to Ipsos and its market position",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 8,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 5,
        "name": "What Is",
        "beatId": "0fbe9316-c97e-4577-b354-12ec4c7a4cf5",
        "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
        "beatType": {
          "name": "What Is",
          "slug": "sparkline-what-is-3",
          "status": "active",
          "canonId": "019dd9b8-2701-72ba-a477-4121f4fb5d33",
          "version": 1,
          "description": null
        },
        "evidence": "Competitive analysis and business diversification",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 12,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 9,
        "name": "What Could Be",
        "beatId": "e4209076-7345-4116-bf86-c0bd2dca594f",
        "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
        "beatType": {
          "name": "What Could Be",
          "slug": "sparkline-what-could-be-2",
          "status": "active",
          "canonId": "019dd9b8-266a-7046-9259-94dc86700d37",
          "version": 1,
          "description": null
        },
        "evidence": "Financial performance and strategy",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 16,
        "arc": {
          "name": "The Sparkline",
          "slug": "sparkline",
          "status": "active",
          "bestFor": "Keynotes, TED-style talks",
          "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
          "description": null,
          "familyLabel": null,
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "from": 13,
        "name": "New Bliss",
        "beatId": "e09c963a-21c1-49db-9bb6-8c6c38bafdc9",
        "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
        "beatType": {
          "name": "New Bliss",
          "slug": "sparkline-new-bliss",
          "status": "active",
          "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99",
          "version": 1,
          "description": null
        },
        "evidence": "Innovation and future vision",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 11,
        "from": 10,
        "loop": {
          "name": "11_golden_circle",
          "slug": "11-golden-circle",
          "status": "active",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "e6787bd6-1b70-4d34-a35d-55094fe09c1d",
        "evidence": "The deck presents Ipsos' strategy and its focus on science and data",
        "position": 0,
        "objective": "Why Ipsos' strategy is at the heart of science and data",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:11:52.223555+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 15,
        "from": 14,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "c66887ba-2eca-4b9f-8b09-96491b163cf6",
        "evidence": "The deck highlights the need for profitability improvements",
        "position": 1,
        "objective": "The importance of structural drivers for profitability improvements",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:11:52.259866+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "bc15dc47-30c9-46c6-9c82-93e0d04d4cc1",
        "evidence": "list/bullet: 20 000 EMPLOYEES OPERATING IN 90 MARKETS FOR 5000+ CLIENTS USING 6M+ PROPRIETARY PANELISTS",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:28:56.122836+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Market Segmentation Pyramid",
          "slug": "market-segmentation-pyramid",
          "status": "active",
          "bestFor": null,
          "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "307362f7-883d-43e8-9274-a51b81223080",
        "evidence": "Market landscape showing total industry size vs top players",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:28:56.088627+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Value chain",
          "slug": "value-chain",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1976-775b-9d04-0f230c09ffc6",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "ddba094e-05ce-4a8e-94bd-540d8f02048e",
        "evidence": "framework/instance: Value Chain Process framework: Value Chain",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:28:56.190729+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Segmentation",
          "slug": "audience-segmentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8079-7046-8e6b-ecdf1bf15590",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "acae64fd-4760-4e89-bf57-c44c67957a9f",
        "evidence": "list/bullet: CONSUMERS, CLIENTS & EMPLOYEES, CITIZENS, DOCTORS & PATIENTS",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:28:56.259687+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Balanced scorecard",
          "slug": "balanced-scorecard",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1b76-748f-8da7-777d41615caf",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "f16cd4bb-9f1c-4293-a12a-1f24cdb1c66e",
        "evidence": "chart/pie: Geographies breakdown chart/pie: Client concentration chart/pie: Sectors breakdown",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:28:56.394925+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "b2d004e7-b1a1-4e9f-a608-514b4126dc58",
        "evidence": "callout: Bring us closer to clients, locally and globally; Drive investment in technology and knowledge for the benefit of the whole group.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:28:56.530656+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Process flow",
          "slug": "process-flow",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
          "version": 1,
          "bodyDocId": null,
          "description": "Workflow, steps, sequential diagram.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "4ce8eff6-1d16-4d68-9547-195c9572138d",
        "evidence": "diagram/process: Flowchart showing Ipsos employees and clients accessing the Ipsos Facto platform tools.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:28:56.632904+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Waterfall chart",
          "slug": "waterfall-chart",
          "status": "active",
          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "766e16ee-84f8-44cd-8857-cdc49a51c300",
        "evidence": "chart/waterfall: Step-up diagram showing progression of drivers",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:29:02.776385+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "26abb982-0735-496c-9f1a-994eef99e249",
        "evidence": "list/bullet: PROCESS STREAMLINING ON OPERATIONS: End to end platform, Panels internalization, Promising impact of Generative AI (Coding, scripting, reporting, translation)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:29:02.851483+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "ff5d5046-bb7d-466f-92a1-9d1a0721b8e1",
        "evidence": "The slide explicitly maps out the end-to-end process steps of the company's service delivery.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 18:50:20.62+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "frameworkName": "value-chain"
      },
      {
        "matchId": "acf79bd2-ff47-45d5-ade8-be3fd21921ec",
        "evidence": "Circular diagram with central hub and peripheral categories",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 18:50:21.448+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "29c23021-4e8f-44c5-a420-58ef883585af",
        "evidence": "The slide explicitly organizes content under 'TOTAL UNDERSTANDING PILLARS'.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 18:50:27.036+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "frameworkName": "pillar-framework"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": {
    "backend": "codex",
    "scoredAt": "2026-05-02 21:23:29.658+00",
    "subScores": {
      "scqa_arc": 48,
      "action_titles": 70,
      "mece_structure": 64,
      "closing_strength": 25,
      "evidence_quality": 74,
      "clarity_of_thesis": 72,
      "production_quality": 65,
      "visual_storytelling": 72
    },
    "totalScore": 61,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "Slides 2-5 establish situation and differentiation, but the deck has little complication or governing question before moving into capability and financial proof points.",
      "action_titles": "Most content slides use declarative titles, but several remain broad positioning labels rather than sharp insights, for example slide 8: \"PROFITABLE GROWTH AND SOUND FINANCIAL PROFILE\".",
      "mece_structure": "The deck broadly progresses from market position to capabilities, financials, strategy, GenAI, and targets, but slides 10-11 overlap on strategy and the section logic is not fully explicit or exhaustive.",
      "closing_strength": "The deck ends on a branded thank-you slide 16 with no explicit recommendation, call to action, decision request, or next-step sequence.",
      "evidence_quality": "Claims are often supported by metrics, charts, peer comparisons, and financial targets on slides 2, 5, 7-9, and 14, while GenAI and strategy benefits on slides 12-13 are more assertion-led.",
      "clarity_of_thesis": "The central thesis that Ipsos is a leading, differentiated global research player is visible by slides 2-5, but it is assembled across several claims rather than framed as one explicit governing argument.",
      "production_quality": "Production quality is solid with consistent action-title usage and recurring consulting visuals, but slide 10 is overcrowded, slide 11 appears duplicative, and footnote discipline is limited.",
      "visual_storytelling": "The deck generally matches visuals to messages through tables, dashboards, frameworks, and waterfall-style diagrams on slides 5, 7, 8, 14, and 15, though dense layouts reduce narrative emphasis."
    },
    "slidesAnalyzed": 16
  },
  "review": {
    "backend": null,
    "verdict": "A competent corporate-identity investor deck with disciplined action titles but a flat narrative — solid as a Storymakers exemplar of action-title hygiene, mediocre as an exemplar of SCQA arc and MECE pillar structure.",
    "reviewedAt": "2026-05-01 22:09:17.974+00",
    "slidesSeen": 16,
    "suggestions": [
      "Merge slides 10 and 11 into a single strategy pillar slide and reclaim the page for a closing synthesis",
      "Insert 2-3 section dividers (e.g., \"WHO WE ARE\" / \"HOW WE PERFORM\" / \"WHERE WE ARE GOING\") to make the MECE pillars explicit",
      "Rewrite slide 14's title from \"OUR STRATEGY: FINANCIAL TARGETS\" to an insight (e.g., \"WE WILL DELIVER €3B AT >13% MARGIN BY 2025\") and mirror it in the closing",
      "Replace slide 16's bare \"THANK YOU\" with a one-line recap of the three-pillar promise (leader / diversified / GenAI-powered) that calls back to slide 2",
      "Bridge the GenAI block (slides 12-13) to the financial story by stating how GenAI maps to the margin expansion claimed on slides 8 and 14"
    ],
    "closingScore": 55,
    "openingScore": 72,
    "topStrengths": [
      "Action-title discipline is strong across most slides (e.g., 2, 5, 7, 8) — claims are stated, not just topics labeled",
      "Slide 14 anchors the deck with concrete, quantified 2025 targets that make the implicit investor ask explicit",
      "Slide 5's competitive matrix earns the \"only multispecialist\" claim made on the opening thesis"
    ],
    "topWeaknesses": [
      "Slides 10 and 11 are functionally duplicate strategy slides with the same title — a structural redundancy that signals weak editing",
      "No section dividers or MECE pillar structure; the deck flows as one stream from identity to targets",
      "Closing sequence (15 -> 16) ends on operational mechanics and a generic \"THANK YOU\" rather than a memorable synthesis"
    ],
    "narrativeScore": 62,
    "pillarCritique": "There are no section dividers at all, so the implicit pillars (Identity, Competition, Financials, Strategy, GenAI, Targets) blur into a continuous flow. Slides 10 and 11 carry near-identical titles (\"OUR STRATEGY BEING AT/THE HEART OF SCIENCE AND DATA\"), revealing the structure is not MECE.",
    "closingCritique": "Slide 14 delivers a strong concrete ask (€3B topline, >13% margin by 2025), but the deck then drifts into profitability mechanics (slide 15) and ends on a generic \"THANK YOU\" — no synthesis slide, no memorable call-back to the opening thesis, and no explicit ask of the audience.",
    "openingCritique": "Slide 2 lands the thesis cleanly (\"IPSOS IS A LEADER IN THE MARKET RESEARCH INDUSTRY\"), and slides 3-5 reinforce it with value chain, audience scope, and unique positioning. However, there is no hook or stakes-setting — the deck assumes the audience already cares, rather than earning attention.",
    "extractionSeconds": 81.031,
    "narrativeCritique": "The deck reads as a coherent investor identity tour (who we are -> how we compete -> financials -> strategy -> targets) but lacks a true SCQA arc — there is no Complication, just continuous self-affirmation. The middle (slides 7-13) drifts between financial proof and strategy/GenAI without a clear bridge, weakening the resolution.",
    "titleQualityScore": 76,
    "titleQualityCritique": "Most titles are genuinely declarative — slide 5 \"WE ARE THE ONLY GLOBAL AND INDEPENDENT MULTISPECIALIST PLAYER\" and slide 7 \"OUR BUSINESS IS BALANCED AND DIVERSIFIED\" assert insights. Weaker topic labels remain on slide 14 (\"OUR STRATEGY: FINANCIAL TARGETS\") and slide 15 (\"STRUCTURAL DRIVERS FOR PROFITABILITY IMPROVEMENTS\"), which describe content rather than state a takeaway."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/EyShE91cqrKAqRrTzuUWQt96j1uvfhCB0-ccdZa75UE/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYzE3NmM0YWMxNDZkN2I2L3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 11,
        "componentCount": 4,
        "textChars": 64,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:22.827+00",
          "seconds": 5.076,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/1",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-1",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.08,
            "x": 0.89,
            "y": 0.8
          },
          "kind": "image",
          "text": "Ipsos logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e44a3730-c3c0-431a-af99-09aebd88fb4a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.05,
            "y": 0.66
          },
          "kind": "paragraph",
          "text": "Updated - March 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4b22ba2a-d9e6-4a4c-8360-75294e2e7e82",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.68,
            "y": 0.85
          },
          "kind": "paragraph",
          "text": "GAME CHANGERS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "671a629b-d8a1-428f-becc-0ceaf7fb118d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.55,
            "x": 0.05,
            "y": 0.14
          },
          "kind": "title",
          "text": "INTRODUCTION TO IPSOS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.827+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dcaac28e-2af6-4b6e-87c2-b5f7e82c7f66",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "What Is",
          "beatId": "14e09757-c564-46e0-abf0-3826db2b5ade",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-1",
            "status": "active",
            "canonId": "019dd9b8-25d5-7468-8649-454886d75343",
            "version": 1,
            "description": null
          },
          "evidence": "Introduction to Ipsos and its market position",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/8Sx0Jn8tIT8Pyb9z3XqSbJXtEIpD8MbKSFlrJuel51g/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYzE3NmM0YWMxNDZkN2I2L3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/eHbS82EFH-b7qtfJs_uOlaDSz4uXjn7nd2MsrCIEVZo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYzE3NmM0YWMxNDZkN2I2L3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/6afosMHNxmyF1VjYIGmrZAaDo80QxKzMF_mgmR-IJ6w/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mYzE3NmM0YWMxNDZkN2I2L3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "analysis",
      "title": "The slide contrasts Ipsos's internal metrics (employees, markets, clients, panelists, turnover) with the broader industry landscape.",
      "function": "establish_context",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 7,
        "textChars": 365,
        "nDataPoints": 8,
        "notes": "The slide contrasts Ipsos's internal metrics (employees, markets, clients, panelists, turnover) with the broader industry landscape.",
        "elementsJson": [
          "icon_grid",
          "big_number",
          "infographic"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:20.508+00",
          "seconds": 2.738,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/2",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-2",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Our raison d’être: Deliver reliable information for a true understanding of Society, Markets and People.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a7-e1e6a3ea6e29",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.45,
            "x": 0.52,
            "y": 0.35
          },
          "kind": "chart",
          "text": "Market landscape showing total industry size vs top players",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Bubble chart",
              "slug": "bubble",
              "status": "active",
              "canonId": "019de52d-00a4-756f-8978-8d5e48905dbc",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bubble",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:20.508+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d7868bd1-18f6-462a-95cc-cb1f3c1073da",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.25,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "list",
          "text": "20 000 EMPLOYEES\nOPERATING IN 90 MARKETS\nFOR 5000+ CLIENTS\nUSING 6M+ PROPRIETARY PANELISTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:20.508+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "443c51d4-9801-45e9-991d-85c935fd73f2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.3,
            "y": 0.65
          },
          "kind": "metric",
          "text": "2.4 b€",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:20.508+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2cd41943-b06c-4c4f-b48b-d3552b56be39",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Market Rank: #4",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a7-e41b0a6b83cd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.74,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Source: Esomar Global Market Research 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:20.508+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "316e8f94-1833-4b9a-9bc7-135edfb13e78",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.8,
            "x": 0.04,
            "y": 0.04
          },
          "kind": "title",
          "text": "IPSOS IS A LEADER IN THE MARKET RESEARCH INDUSTRY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:20.508+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5b320c32-54ab-483f-8a8e-c2cbc6c636b1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "bc15dc47-30c9-46c6-9c82-93e0d04d4cc1",
          "evidence": "list/bullet: 20 000 EMPLOYEES OPERATING IN 90 MARKETS FOR 5000+ CLIENTS USING 6M+ PROPRIETARY PANELISTS",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:28:56.122836+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Market Segmentation Pyramid",
            "slug": "market-segmentation-pyramid",
            "status": "active",
            "bestFor": null,
            "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "307362f7-883d-43e8-9274-a51b81223080",
          "evidence": "Market landscape showing total industry size vs top players",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:28:56.088627+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "What Is",
          "beatId": "14e09757-c564-46e0-abf0-3826db2b5ade",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-1",
            "status": "active",
            "canonId": "019dd9b8-25d5-7468-8649-454886d75343",
            "version": 1,
            "description": null
          },
          "evidence": "Introduction to Ipsos and its market position",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "appendix",
      "title": "The slide uses a linear process flow to describe the end-to-end service delivery model.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 21,
        "componentCount": 5,
        "textChars": 142,
        "nDataPoints": 0,
        "notes": "The slide uses a linear process flow to describe the end-to-end service delivery model.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:20.62+00",
          "seconds": 2.815,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/3",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-3",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "ENSURING THE BEST QUALITY FOR OUR STUDIES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a9-26762d4512d0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.8,
            "x": 0.1,
            "y": 0.15
          },
          "kind": "framework",
          "text": "Value Chain Process",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:20.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "21f639b9-7d7d-42a5-9d1d-21238aade9af",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "Value Chain",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": {
              "name": "Structuring frame",
              "slug": "structuring-frame",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-48ff-708d-8103-a8464743e560",
              "version": 1,
              "bodyDocId": null,
              "description": "A named scaffold for organising content (SCQA, situation-action-result, etc.).",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a9-2b81fffdaefb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.3,
            "y": 0.68
          },
          "kind": "paragraph",
          "text": "ENSURING THE BEST QUALITY FOR OUR STUDIES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:20.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "45ba62ab-76bc-4e61-8ec0-84334d937897",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "WE COVER THE WHOLE VALUE CHAIN",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:20.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "afa13161-52b1-411d-a543-2f36a13c4c58",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Value chain",
            "slug": "value-chain",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1976-775b-9d04-0f230c09ffc6",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "ddba094e-05ce-4a8e-94bd-540d8f02048e",
          "evidence": "framework/instance: Value Chain Process framework: Value Chain",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:28:56.190729+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "ff5d5046-bb7d-466f-92a1-9d1a0721b8e1",
          "evidence": "The slide explicitly maps out the end-to-end process steps of the company's service delivery.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 18:50:20.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "frameworkName": "value-chain"
        }
      ],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "What Is",
          "beatId": "14e09757-c564-46e0-abf0-3826db2b5ade",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-1",
            "status": "active",
            "canonId": "019dd9b8-25d5-7468-8649-454886d75343",
            "version": 1,
            "description": null
          },
          "evidence": "Introduction to Ipsos and its market position",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "analysis",
      "title": "The slide uses a three-column structure to define the company's operational scope.",
      "function": "present_framework",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 7,
        "textChars": 522,
        "nDataPoints": 5,
        "notes": "The slide uses a three-column structure to define the company's operational scope.",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "big_number",
          "kpi_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:21.071+00",
          "seconds": 3.085,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/4",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-4",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "16 services lines ensuring a 360 coverage of client's needs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a7-a08e07fd60a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.75,
            "y": 0.85
          },
          "kind": "disclaimer",
          "text": "Contribution to revenue from quantitative studies (in 2023 and representing 67% of Ipsos revenue)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.071+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e565ee6c-8a6d-48e7-99b3-03c7d1f83fdb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.45,
            "x": 0.25,
            "y": 0.25
          },
          "kind": "list",
          "text": "16 service lines including Innovation, Branding, Customer Experience, Do-It Yourself, Advertising, Public Opinion, Media, Weblistening, Trends, Usability, Healthcare, Advisory",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.071+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3a914684-e1d0-40e4-be82-02ceafc93b59",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.2,
            "x": 0.75,
            "y": 0.25
          },
          "kind": "list",
          "text": "ONLINE 66%, FACE TO FACE 22%, TELEPHONE 9%, POSTAL 3%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.071+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "761b6697-501f-4f86-806b-dc245b6e0614",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.2,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "list",
          "text": "CONSUMERS, CLIENTS & EMPLOYEES, CITIZENS, DOCTORS & PATIENTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.071+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e82e2322-1099-41db-9509-5f3ce04267f6",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Revenue contribution: 66%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a7-a6f5ab02e601",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "WE PROVIDE A TRUE UNDERSTANDING OF SOCIETY AND PEOPLE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.071+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a3fb039-170b-4ea9-98ef-9291f9b3ba37",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Segmentation",
            "slug": "audience-segmentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8079-7046-8e6b-ecdf1bf15590",
            "version": 1,
            "bodyDocId": null,
            "description": "Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "acae64fd-4760-4e89-bf57-c44c67957a9f",
          "evidence": "list/bullet: CONSUMERS, CLIENTS & EMPLOYEES, CITIZENS, DOCTORS & PATIENTS",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:28:56.259687+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "What Is",
          "beatId": "14e09757-c564-46e0-abf0-3826db2b5ade",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-1",
            "status": "active",
            "canonId": "019dd9b8-25d5-7468-8649-454886d75343",
            "version": 1,
            "description": null
          },
          "evidence": "Introduction to Ipsos and its market position",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "title": "The slide uses a table-like layout to compare turnover, ownership, and focus areas across various industry players.",
      "function": "compare_peers",
      "rawType": "competitive_analysis",
      "block": null,
      "metadata": {
        "slideType": "competitive_analysis",
        "slideTypeCanon": {
          "name": "Competitive analysis",
          "slug": "competitive_analysis",
          "status": "active",
          "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 31,
        "componentCount": 4,
        "textChars": 357,
        "nDataPoints": 14,
        "notes": "The slide uses a table-like layout to compare turnover, ownership, and focus areas across various industry players.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:29.716+00",
          "seconds": 11.712,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/5",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-5",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "metric",
          "text": "Turnover in 2022: 5.5 b$",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a8-71783703c12a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.45,
            "x": 0.03,
            "y": 0.18
          },
          "kind": "table",
          "text": "Historical players table including IQVIA, Nielsen, Kantar, Ipsos, NielsenIQ, GfK with turnover, ownership, and focus.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:29.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a1c4fee-0403-4810-959b-d0a93ba70db3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.45,
            "x": 0.52,
            "y": 0.18
          },
          "kind": "table",
          "text": "Tech-enabled players, Panel providers, and Other Multi-specialists table including Qualtrics, Medallia, Sprinklr, Momentive, Dynata, Cint, Circana, YouGov.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:29.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ec8829b-bf52-43f9-98d8-1c35f9fe0a6f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.94,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "WE ARE THE ONLY GLOBAL AND INDEPENDENT MULTISPECIALIST PLAYER",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:29.716+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89cbd71e-f864-42be-94a2-d047bdea0f79",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "What Is",
          "beatId": "0fbe9316-c97e-4577-b354-12ec4c7a4cf5",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-3",
            "status": "active",
            "canonId": "019dd9b8-2701-72ba-a477-4121f4fb5d33",
            "version": 1,
            "description": null
          },
          "evidence": "Competitive analysis and business diversification",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "The diagram uses a hub-and-spoke style layout to categorize competitors by sector (top half) and specialty (bottom half).",
      "function": "compare_peers",
      "rawType": "competitive_analysis",
      "block": null,
      "metadata": {
        "slideType": "competitive_analysis",
        "slideTypeCanon": {
          "name": "Competitive analysis",
          "slug": "competitive_analysis",
          "status": "active",
          "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 27,
        "componentCount": 5,
        "textChars": 297,
        "nDataPoints": 0,
        "notes": "The diagram uses a hub-and-spoke style layout to categorize competitors by sector (top half) and specialty (bottom half).",
        "elementsJson": [
          "infographic",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:21.448+00",
          "seconds": 3.124,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/6",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-6",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.75,
            "w": 0.5,
            "x": 0.25,
            "y": 0.15
          },
          "kind": "diagram",
          "text": "Circular competitive landscape map with Ipsos at the center",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "956e3d6b-90f8-4648-8b85-c638be16a102",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.4,
            "x": 0.3,
            "y": 0.2
          },
          "kind": "image",
          "text": "Competitor logos including IQVIA, NielsenIQ, GfK, Kantar, Circana, Nielsen, Cint, Dynata, Sprinklr, Qualtrics, Medallia",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "50a90cd1-cac2-4b3c-a8a7-3c5f2fcee8c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "list",
          "text": "Competition by specialties",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c365959a-3e8a-42e5-8474-20be4e64c59f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.05,
            "y": 0.45
          },
          "kind": "list",
          "text": "Competition by sectors",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c8cb4c34-463b-42ec-b06a-85169a70c8ef",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "THE COMPETITION WE FACE IS DIVERSE DEPENDING ON SECTORS AND SPECIALTIES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ed746a6c-90dd-499c-8338-a87ce24f2eb0",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "acf79bd2-ff47-45d5-ade8-be3fd21921ec",
          "evidence": "Circular diagram with central hub and peripheral categories",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 18:50:21.448+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "What Is",
          "beatId": "0fbe9316-c97e-4577-b354-12ec4c7a4cf5",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-3",
            "status": "active",
            "canonId": "019dd9b8-2701-72ba-a477-4121f4fb5d33",
            "version": 1,
            "description": null
          },
          "evidence": "Competitive analysis and business diversification",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 7,
      "type": "analysis",
      "title": "The client concentration chart uses concentric circles to represent Top 10 and Top 20 clients.",
      "function": "summarize",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 6,
        "textChars": 151,
        "nDataPoints": 16,
        "notes": "The client concentration chart uses concentric circles to represent Top 10 and Top 20 clients.",
        "elementsJson": [
          "headline_text",
          "pie_chart",
          "pie_chart",
          "donut_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:23.584+00",
          "seconds": 5.225,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/7",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-7",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.325,
            "x": 0.675,
            "y": 0.295
          },
          "kind": "chart",
          "text": "Client concentration",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Pie chart",
              "slug": "pie",
              "status": "active",
              "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pie",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.584+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5a35c0e8-c431-40a0-be7c-f593840a048b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.325,
            "x": 0.02,
            "y": 0.295
          },
          "kind": "chart",
          "text": "Geographies breakdown",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Pie chart",
              "slug": "pie",
              "status": "active",
              "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pie",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.584+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "847283ca-8ec7-4a4d-aede-775b434c10f8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.325,
            "x": 0.345,
            "y": 0.295
          },
          "kind": "chart",
          "text": "Sectors breakdown",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Pie chart",
              "slug": "pie",
              "status": "active",
              "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pie",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.584+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db6b3705-7c38-46ff-b022-0d82fd11b6b9",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Share of revenue in 2023: 32%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a8-18dfcfb6fd49",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.85,
            "y": 0.78
          },
          "kind": "source-note",
          "text": "Share of revenue in 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.584+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "24540314-74ff-457a-8260-0d81538fb791",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.68,
            "x": 0.02,
            "y": 0.03
          },
          "kind": "title",
          "text": "OUR BUSINESS IS BALANCED AND DIVERSIFIED",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.584+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "000643cd-63b7-457d-872f-e42197fd3f78",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Balanced scorecard",
            "slug": "balanced-scorecard",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1b76-748f-8da7-777d41615caf",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "f16cd4bb-9f1c-4293-a12a-1f24cdb1c66e",
          "evidence": "chart/pie: Geographies breakdown chart/pie: Client concentration chart/pie: Sectors breakdown",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:28:56.394925+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "What Is",
          "beatId": "0fbe9316-c97e-4577-b354-12ec4c7a4cf5",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-3",
            "status": "active",
            "canonId": "019dd9b8-2701-72ba-a477-4121f4fb5d33",
            "version": 1,
            "description": null
          },
          "evidence": "Competitive analysis and business diversification",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "function": "summarize",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 11,
        "textChars": 178,
        "nDataPoints": 11,
        "notes": null,
        "elementsJson": [
          "bar_chart_vertical",
          "big_number",
          "infographic"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:21.959+00",
          "seconds": 3.433,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/8",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-8",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.37,
            "y": 0.35
          },
          "kind": "chart",
          "text": "Operating profit margin 2020-2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "418269b0-edb1-46c4-95c1-a14c9b7a3845",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.37,
            "y": 0.6
          },
          "kind": "metric",
          "text": "+310bps",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0ab3a1b7-6d28-4b8e-a9b4-22d13ff65e27",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.2,
            "x": 0.75,
            "y": 0.7
          },
          "kind": "metric",
          "text": "x0.3",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "95be138c-2bbc-47fb-9ad2-2b3fd42e73c1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.05,
            "y": 0.55
          },
          "kind": "metric",
          "text": "CAGR +4.6%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a45b35ce-da7c-4ea5-8289-6e210778b750",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.2,
            "x": 0.75,
            "y": 0.55
          },
          "kind": "metric",
          "text": "120m€",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c5879e87-e508-4a6e-a58b-912d218b1eba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.2,
            "x": 0.75,
            "y": 0.4
          },
          "kind": "metric",
          "text": "209m€",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd0a01f7-43c6-4bdd-b479-9b8636290092",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Organic Growth CAGR: +4.6%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a9-9b924b41d1cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.02,
            "y": 0.03
          },
          "kind": "title",
          "text": "PROFITABLE GROWTH AND SOUND FINANCIAL PROFILE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cbc4faa1-46e9-4ed5-9289-2df9b34a1002",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.25,
            "x": 0.71,
            "y": 0.22
          },
          "kind": "title",
          "text": "BALANCE SHEET",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e0679a93-eb3e-40fc-ab50-6a05c8b48795",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.25,
            "x": 0.05,
            "y": 0.22
          },
          "kind": "title",
          "text": "ORGANIC GROWTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e429bedd-5c88-472a-b665-35907cfdc4df",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.25,
            "x": 0.37,
            "y": 0.22
          },
          "kind": "title",
          "text": "OPERATING PROFIT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.959+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f40b0e99-a759-4bf7-826f-61e524c2ac8e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "What Is",
          "beatId": "0fbe9316-c97e-4577-b354-12ec4c7a4cf5",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Is",
            "slug": "sparkline-what-is-3",
            "status": "active",
            "canonId": "019dd9b8-2701-72ba-a477-4121f4fb5d33",
            "version": 1,
            "description": null
          },
          "evidence": "Competitive analysis and business diversification",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "analysis",
      "function": "quantify_impact",
      "rawType": "financial_analysis",
      "block": null,
      "metadata": {
        "slideType": "financial_analysis",
        "slideTypeCanon": {
          "name": "Financial analysis",
          "slug": "financial_analysis",
          "status": "active",
          "canonId": "019de52d-0b45-709c-bfcc-0cf83dd00f13",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 9,
        "textChars": 215,
        "nDataPoints": 6,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "bar_chart_vertical",
          "big_number",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:21.462+00",
          "seconds": 2.551,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/9",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-9",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "50 m€ 2.4% of total shares",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a8-ceaa235bc7cd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.52,
            "w": 0.44,
            "x": 0.03,
            "y": 0.32
          },
          "kind": "chart",
          "text": "Dividends per year from 2020 to 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d814e6a4-a879-452d-b444-19678bf8c0f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.08,
            "x": 0.82,
            "y": 0.52
          },
          "kind": "metric",
          "text": "2.4%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2b813387-c242-460e-8fb7-a15399e56e7c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.12,
            "x": 0.63,
            "y": 0.52
          },
          "kind": "metric",
          "text": "50 m€",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3da49ac3-9a43-44e4-96e2-0da237af1099",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Dividend per share: 1.65",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a8-d38e5a64ccf3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.15,
            "x": 0.04,
            "y": 0.81
          },
          "kind": "source-note",
          "text": "* proposed to AGM 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7fcf2861-c121-416e-b84c-de1a504a9732",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.67,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "VALUE CREATION FOR OUR SHAREHOLDERS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3c255098-7b1c-4bf5-b8f0-8fd58f83811e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.16,
            "x": 0.16,
            "y": 0.185
          },
          "kind": "title",
          "text": "DIVIDENDS PER YEAR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14860316-bcc3-47dd-bdaf-b58047eb2673",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.28,
            "x": 0.62,
            "y": 0.185
          },
          "kind": "title",
          "text": "SHARE BUY BACK WITH INTENTION OF CANCELLATION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.462+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cdb26027-8d8d-42c7-a4d5-3c98e81ec18b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 12,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "What Could Be",
          "beatId": "e4209076-7345-4116-bf86-c0bd2dca594f",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Could Be",
            "slug": "sparkline-what-could-be-2",
            "status": "active",
            "canonId": "019dd9b8-266a-7046-9259-94dc86700d37",
            "version": 1,
            "description": null
          },
          "evidence": "Financial performance and strategy",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 10,
      "type": "setup",
      "title": "The slide uses a pillar-based framework to categorize strategic assets.",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 75,
        "componentCount": 9,
        "textChars": 684,
        "nDataPoints": 4,
        "notes": "The slide uses a pillar-based framework to categorize strategic assets.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "process_diagram"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:27.036+00",
          "seconds": 8.109,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/10",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-10",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Bring us closer to clients, locally and globally; Drive investment in technology and knowledge for the benefit of the whole group.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a9-b26907cbbdde",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.22,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "list",
          "text": "Strong Local Presence: P&L responsibility sits in countries, 90 markets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "214b45a5-328e-4ae5-9ee3-fecbeb1ad0b8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.22,
            "x": 0.51,
            "y": 0.35
          },
          "kind": "list",
          "text": "Best-in-class Services: 75 specialised services, Global Service Lines lead innovation & ensure competitiveness",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "712736d0-b0fa-4b5e-a4ef-3522ad0e6b8a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.22,
            "x": 0.74,
            "y": 0.35
          },
          "kind": "list",
          "text": "Global Teams: Technology, Science, Knowledge, Operations, Support functions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "79a56ca3-8dda-485d-a1c9-fe969c616429",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.22,
            "x": 0.28,
            "y": 0.35
          },
          "kind": "list",
          "text": "Senior Client Officers: 240 Senior Client Officers, x12 since 2018",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d1066746-30ad-4c48-8a80-cbe34e4cd1d1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.55,
            "y": 0.8
          },
          "kind": "paragraph",
          "text": "Drive investment in technology and knowledge for the benefit of the whole group",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3c1deda2-b621-49d6-b299-69951a221141",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.8
          },
          "kind": "paragraph",
          "text": "Bring us closer to clients, locally and globally",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "649633db-8d82-434d-a089-9bef620cb2d0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.6,
            "x": 0.2,
            "y": 0.12
          },
          "kind": "title",
          "text": "BEST PEOPLE & TECHNOLOGY + TOTAL UNDERSTANDING PILLARS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea60342b-ba0a-44e6-943e-38ac5cf1b055",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c937e1b-545b-49c6-bcae-d0bf6e77d684",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "b2d004e7-b1a1-4e9f-a608-514b4126dc58",
          "evidence": "callout: Bring us closer to clients, locally and globally; Drive investment in technology and knowledge for the benefit of the whole group.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:28:56.530656+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "29c23021-4e8f-44c5-a420-58ef883585af",
          "evidence": "The slide explicitly organizes content under 'TOTAL UNDERSTANDING PILLARS'.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 18:50:27.036+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "frameworkName": "pillar-framework"
        }
      ],
      "arcBeats": [
        {
          "to": 12,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "What Could Be",
          "beatId": "e4209076-7345-4116-bf86-c0bd2dca594f",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Could Be",
            "slug": "sparkline-what-could-be-2",
            "status": "active",
            "canonId": "019dd9b8-266a-7046-9259-94dc86700d37",
            "version": 1,
            "description": null
          },
          "evidence": "Financial performance and strategy",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 11,
          "from": 10,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "e6787bd6-1b70-4d34-a35d-55094fe09c1d",
          "evidence": "The deck presents Ipsos' strategy and its focus on science and data",
          "position": 0,
          "objective": "Why Ipsos' strategy is at the heart of science and data",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:11:52.223555+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "setup",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 20,
        "componentCount": 4,
        "textChars": 289,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:23.957+00",
          "seconds": 4.917,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/11",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-11",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.3,
            "x": 0.03,
            "y": 0.225
          },
          "kind": "list",
          "text": "GEOGRAPHIES: USA, Rest of top 10, Other markets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.957+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "15faa886-62e4-4df8-9e49-53e470ae3aaa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.3,
            "x": 0.35,
            "y": 0.225
          },
          "kind": "list",
          "text": "SERVICES & SECTORS: Ipsos.Digital, Tech and Media clients, Healthcare, Public Sector",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.957+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3b656dc7-d218-4d2c-9a09-780edf98588d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.3,
            "x": 0.67,
            "y": 0.225
          },
          "kind": "list",
          "text": "PEOPLE & TECH: Keep people at the heart of our strategy, Increase investments in technology and data analytics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.957+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f0587055-bd70-4c96-87f7-0f8da5ffe18c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "OUR STRATEGY BEING THE HEART OF SCIENCE AND DATA",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:23.957+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e148a1b-d3ad-4b96-8372-8f672f96dc8e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 12,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "What Could Be",
          "beatId": "e4209076-7345-4116-bf86-c0bd2dca594f",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Could Be",
            "slug": "sparkline-what-could-be-2",
            "status": "active",
            "canonId": "019dd9b8-266a-7046-9259-94dc86700d37",
            "version": 1,
            "description": null
          },
          "evidence": "Financial performance and strategy",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 11,
          "from": 10,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "e6787bd6-1b70-4d34-a35d-55094fe09c1d",
          "evidence": "The deck presents Ipsos' strategy and its focus on science and data",
          "position": 0,
          "objective": "Why Ipsos' strategy is at the heart of science and data",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:11:52.223555+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "appendix",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 17,
        "componentCount": 4,
        "textChars": 220,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "callout_box"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:24.186+00",
          "seconds": 4.72,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/12",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-12",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "SPEED AND PRODUCTIVITY IN A SAFE ENVIRONMENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a9-5c0a55f14881",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.84,
            "x": 0.08,
            "y": 0.24
          },
          "kind": "diagram",
          "text": "Flowchart showing Ipsos employees and clients accessing the Ipsos Facto platform tools.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:24.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e19a0801-7cfc-425f-92c4-c4c1dc71fe3f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.5,
            "x": 0.25,
            "y": 0.77
          },
          "kind": "paragraph",
          "text": "SPEED AND PRODUCTIVITY IN A SAFE ENVIRONMENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:24.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4346a964-ae0a-42c6-a944-7b3dd5f83d83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "EMBRACING GENAI WITH OUR IPSOS FACTO PLATFORM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:24.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89579875-2a8c-4a20-ae2e-0048c8faa3b8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Process flow",
            "slug": "process-flow",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
            "version": 1,
            "bodyDocId": null,
            "description": "Workflow, steps, sequential diagram.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "4ce8eff6-1d16-4d68-9547-195c9572138d",
          "evidence": "diagram/process: Flowchart showing Ipsos employees and clients accessing the Ipsos Facto platform tools.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:28:56.632904+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 12,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "What Could Be",
          "beatId": "e4209076-7345-4116-bf86-c0bd2dca594f",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "What Could Be",
            "slug": "sparkline-what-could-be-2",
            "status": "active",
            "canonId": "019dd9b8-266a-7046-9259-94dc86700d37",
            "version": 1,
            "description": null
          },
          "evidence": "Financial performance and strategy",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "title": "The slide uses a grid layout to map specific AI tools to four key business areas: Trends/Discovery, Product Development, Go to Market, and Brand & Consumer.",
      "function": "present_solution",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 5,
        "textChars": 482,
        "nDataPoints": 0,
        "notes": "The slide uses a grid layout to map specific AI tools to four key business areas: Trends/Discovery, Product Development, Go to Market, and Brand & Consumer.",
        "elementsJson": [
          "headline_text",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:21.824+00",
          "seconds": 2.336,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/13",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-13",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.2,
            "x": 0.51,
            "y": 0.2
          },
          "kind": "list",
          "text": "GO TO MARKET: Creative Excellence (CreativeAI), Understanding Market (Persona Bot)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.824+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "031b2437-48c7-4061-811d-bdbf912aeeba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.2,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "list",
          "text": "TRENDS, DISCOVERY & IDEATION: Web Listening (Signals GenAI), Advisory (Assessment tool), Qualitative Surveys (AI-Boosted Workshops)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.824+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "06faf009-fb1a-4b83-a989-32331cebe47e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.2,
            "x": 0.28,
            "y": 0.2
          },
          "kind": "list",
          "text": "PRODUCT DEVELOPMENT: InnoExplorer (GenAI enhanced innovation), InnoPredict.AI (Concept validation)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.824+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c2003162-2b84-42c4-9799-8f3ee53ba71a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.2,
            "x": 0.74,
            "y": 0.2
          },
          "kind": "list",
          "text": "BRAND & CONSUMER: Brand Health Tracking (myBVC), Corporate Reputation (RISE), Customer Experience (Experience Analytics Hub)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.824+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e3bcdf81-f788-47e4-8ed6-42c27c964fa4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.8,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "PROVIDING GENAI POWERED CLIENT FACING SOLUTIONS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.824+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "254fb186-b1be-4785-aa97-e2c9d7a93db1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 13,
          "name": "New Bliss",
          "beatId": "e09c963a-21c1-49db-9bb6-8c6c38bafdc9",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "New Bliss",
            "slug": "sparkline-new-bliss",
            "status": "active",
            "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99",
            "version": 1,
            "description": null
          },
          "evidence": "Innovation and future vision",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 14,
      "type": "analysis",
      "title": "The slide uses a waterfall-like structure to show the balance between sources of funds and their usage.",
      "function": "quantify_impact",
      "rawType": "financial_analysis",
      "block": null,
      "metadata": {
        "slideType": "financial_analysis",
        "slideTypeCanon": {
          "name": "Financial analysis",
          "slug": "financial_analysis",
          "status": "active",
          "canonId": "019de52d-0b45-709c-bfcc-0cf83dd00f13",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 56,
        "componentCount": 7,
        "textChars": 419,
        "nDataPoints": 10,
        "notes": "The slide uses a waterfall-like structure to show the balance between sources of funds and their usage.",
        "elementsJson": [
          "headline_text",
          "callout_box",
          "bar_chart_stacked",
          "bar_chart_stacked"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:21.609+00",
          "seconds": 2.091,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/14",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-14",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "TOPLINE €3billion by 2025 5-7% Organic growth OPERATING MARGIN >13% in 2025",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a9-7edc6e0df0a6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.08,
            "x": 0.7,
            "y": 0.24
          },
          "kind": "chart",
          "text": "Usage: Acquisitions (500-700), Additional CAPEX (200), Dividends (300), Share Buyback (300)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.609+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4ca4b74-bd79-4462-a398-de2e3419a484",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.08,
            "x": 0.49,
            "y": 0.24
          },
          "kind": "chart",
          "text": "Source of funds: Additional debt (600) and Projected Free Cash Flow (900)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.609+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e88214ea-8bf3-4072-80f7-477c2e38a912",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.8,
            "y": 0.33
          },
          "kind": "list",
          "text": "Acquisitions, Additional CAPEX, Dividends, Share Buyback",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.609+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "801230de-dd7b-4b59-9a89-6fcca9f71794",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Topline: €3billion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:26:21+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-fef5-761e-80a9-8163a8246b99",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.3,
            "x": 0.03,
            "y": 0.22
          },
          "kind": "paragraph",
          "text": "TOPLINE €3billion by 2025 5-7% Organic growth OPERATING MARGIN >13% in 2025",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.609+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4797db21-3593-4445-b38d-f8ed8dd5a14d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.5,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "OUR STRATEGY: FINANCIAL TARGETS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:21.609+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e7abdddc-c515-48bc-b8b3-d434ebe4b93f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Waterfall chart",
            "slug": "waterfall-chart",
            "status": "active",
            "bestFor": null,
            "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "766e16ee-84f8-44cd-8857-cdc49a51c300",
          "evidence": "chart/waterfall: Step-up diagram showing progression of drivers",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:29:02.776385+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 13,
          "name": "New Bliss",
          "beatId": "e09c963a-21c1-49db-9bb6-8c6c38bafdc9",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "New Bliss",
            "slug": "sparkline-new-bliss",
            "status": "active",
            "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99",
            "version": 1,
            "description": null
          },
          "evidence": "Innovation and future vision",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 14,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "c66887ba-2eca-4b9f-8b09-96491b163cf6",
          "evidence": "The deck highlights the need for profitability improvements",
          "position": 1,
          "objective": "The importance of structural drivers for profitability improvements",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:11:52.259866+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "appendix",
      "title": "The slide uses a step-up visual metaphor to represent growth or improvement drivers.",
      "function": "present_solution",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 31,
        "componentCount": 5,
        "textChars": 373,
        "nDataPoints": 0,
        "notes": "The slide uses a step-up visual metaphor to represent growth or improvement drivers.",
        "elementsJson": [
          "headline_text",
          "process_diagram",
          "bullet_list"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:22.46+00",
          "seconds": 2.87,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/15",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-15",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Step-up diagram showing progression of drivers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Waterfall chart",
              "slug": "waterfall",
              "status": "active",
              "canonId": "019de52d-002e-733e-b5cf-dd3beb6692cc",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "waterfall",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.46+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77626419-0259-48b4-a5b9-31284bd38f6f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.15,
            "x": 0.7,
            "y": 0.23
          },
          "kind": "list",
          "text": "BUSINESS MIX: Ipsos.Digital, USA, Advisory, Data Analytics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.46+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3fad8a68-ed46-436b-8ee2-eda68c494791",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.05,
            "y": 0.45
          },
          "kind": "list",
          "text": "ONLINE DATA COLLECTION: Shift offline to online with higher GM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.46+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "827586c0-1a73-4b01-8046-bef3d031ad9a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.25,
            "x": 0.35,
            "y": 0.32
          },
          "kind": "list",
          "text": "PROCESS STREAMLINING ON OPERATIONS: End to end platform, Panels internalization, Promising impact of Generative AI (Coding, scripting, reporting, translation)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.46+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b2e01ec-87fa-4ca9-abce-658f8ccf0386",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "STRUCTURAL DRIVERS FOR PROFITABILITY IMPROVEMENTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.46+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4a94036-1bd0-4b45-b929-b40859c8e873",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "26abb982-0735-496c-9f1a-994eef99e249",
          "evidence": "list/bullet: PROCESS STREAMLINING ON OPERATIONS: End to end platform, Panels internalization, Promising impact of Generative AI (Coding, scripting, reporting, translation)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:29:02.851483+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 13,
          "name": "New Bliss",
          "beatId": "e09c963a-21c1-49db-9bb6-8c6c38bafdc9",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "New Bliss",
            "slug": "sparkline-new-bliss",
            "status": "active",
            "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99",
            "version": 1,
            "description": null
          },
          "evidence": "Innovation and future vision",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 14,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "c66887ba-2eca-4b9f-8b09-96491b163cf6",
          "evidence": "The deck highlights the need for profitability improvements",
          "position": 1,
          "objective": "The importance of structural drivers for profitability improvements",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:11:52.259866+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "setup",
      "function": "summarize",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 3,
        "textChars": 27,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:50:22.055+00",
          "seconds": 2.069,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a166-64851eb587f8/16",
        "deck": "/decks/019dd923-5de0-76bd-a166-64851eb587f8",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a166-64851eb587f8#slide-16",
        "deckJson": "/decks/019dd923-5de0-76bd-a166-64851eb587f8.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.09,
            "w": 0.05,
            "x": 0.891,
            "y": 0.801
          },
          "kind": "image",
          "text": "Ipsos",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7cf1b567-4337-4cff-a224-b52052c096aa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.17,
            "x": 0.685,
            "y": 0.85
          },
          "kind": "paragraph",
          "text": "GAME CHANGERS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "361b9409-abb9-4da3-9df2-9f82a1297208",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.088,
            "w": 0.455,
            "x": 0.035,
            "y": 0.148
          },
          "kind": "title",
          "text": "THANK YOU",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:50:22.055+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "66617799-dc66-4e9b-a488-18c1b02093cb",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 13,
          "name": "New Bliss",
          "beatId": "e09c963a-21c1-49db-9bb6-8c6c38bafdc9",
          "matchId": "f0d25015-9d9d-432a-9186-e4c9284de6d4",
          "beatType": {
            "name": "New Bliss",
            "slug": "sparkline-new-bliss",
            "status": "active",
            "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99",
            "version": 1,
            "description": null
          },
          "evidence": "Innovation and future vision",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 4,
      "label": "What Is",
      "description": "Introduction to Ipsos and its market position"
    },
    {
      "from": 5,
      "to": 8,
      "label": "What Is",
      "description": "Competitive analysis and business diversification"
    },
    {
      "from": 9,
      "to": 12,
      "label": "What Could Be",
      "description": "Financial performance and strategy"
    },
    {
      "from": 13,
      "to": 16,
      "label": "New Bliss",
      "description": "Innovation and future vision"
    }
  ],
  "loops": [
    {
      "from": 10,
      "to": 11,
      "label": "Golden Circle",
      "description": "Why Ipsos' strategy is at the heart of science and data"
    },
    {
      "from": 14,
      "to": 15,
      "label": "Cost Of Inaction",
      "description": "The importance of structural drivers for profitability improvements"
    }
  ]
}