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Well kind of. Having it may not make us happy, but the less of it we have, the more unhappy we are likely to be. Thirty-eight per cent on a low income say they are unhappy compared to 29% and 25% for middle and high incomes. Our analysis shows that, while it may not be the biggest driver in our happiness, but it is the biggest factor when it comes to making us unhappy. “My financial situation” is singled out more frequently than anything else as a reason for feeling unhappy these days. This is something that covers generations and income levels too. But what makes us happy? In contrast to what drives unhappiness, we find a broader range of factors at work here. Our generation, life stage and where we live all come into play. Overall, across our 30 countries, it’s family/children and feeling appreciated/loved which are most likely to make us happy. But in Thailand and Sweden financial situation is the biggest factor in making people happy while in Brazil mental health and well-being is most prominent. When are we happiest? Our age plays a role. Our happiness is lowest in middle age, but in our 60s and into our 70s we reach the happiest point in our adult lives. However, there are differences between men and women through our lives. Women stay at a consistent level of happiness until their 60s when they get happiest, while men have a slightly different journey. They are happiest after 60, but they are almost as happy in their 20s but tend to see this decline through middle before rising again. Where are we happiest? In India 88% say they are happy, the highest in our survey of 30 countries, with 86% in the Netherlands saying the same. Hungary is the country where happiness is lowest. 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Samples in Brazil, Chile, Colombia, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Türkiye are more urban, more educated, and/or more affluent than the general population. 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