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      "Replace p.36-37 with a synthesis closer that maps each of the three p.31-33 recommendations back to the specific evidence slide that justified it (e.g. 'Frugal products ← p.29-30 middle-class income data')"
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          "text": "Our approach: We first screened relevant trend, scenario and future studies worldwide. Then we verified, analyzed and consolidated the results, using them to define the megatrends. Next, we broke down the megatrends into subtrends, looking at each from a global perspective and the viewpoints of industrialized and developing countries. Finally, we identified corporate actions that companies worldwide should consider taking today.",
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