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p.87 → 'The target state: returns minimised, and when unavoidable, handled sustainably').", "Promote the answer to the opening: replace the redundant p.4 with a one-slide thesis that names the £7bn stake AND the two target outcomes / 10 levers, so the reader has the punchline by p.2-3.", "Replace the 'Section 5' closer (p.88) with a single, named, prioritized call to action ('Three moves the industry can make in 2024') and demote the 19-page appendix to a slimmer 'Methodology & References' annex of ≤6 pages.", "Convert the Stakeholder Voice section (pp.31-45) from 7 numbered themes into a MECE 2x2 or pyramid — currently it overlaps with both the problem (Section 1) and the recommendations (Section 3)." ], "closingScore": 42, "openingScore": 55, "topStrengths": [ "Numbered insight-bearing titles in pp.25-30 model the Storymakers action-title discipline well (sizing 93%, detailed descriptions 75%, returns charge 56%, willingness to share data 63%).", "Recommendations are consistently paired with concrete case studies — Metail (p.51), ASOS (p.53), Burberry (p.57), Zalando 10% reduction (p.62), ZigZag (p.65), ACS Clothing 3,000/hr (p.67), DHL (p.69) — giving each lever a proof point.", "Quantified business case at pp.76-77 ('cut returns costs by approximately 20 to 40%') translates the diagnosis into a tangible economic outcome." ], "topWeaknesses": [ "~14 slides use the deck title 'Solving Fashion's Product Returns' as the slide title (pp.8, 19, 21, 26, 35, 42, 55, 59, 60, 64, 81, 82, 85, 87), forfeiting the action-title slot entirely.", "Closing call-to-action (p.88) is titled 'Section 5' — a structural placeholder where the most memorable line of the deck should sit.", "Front matter is duplicative: acknowledgements (p.3), an 'Executive Summary' slide whose callout thanks Hackathon participants (p.4), and only then the real exec summary (p.5).", "19-page appendix tail (pp.89-107), including 7 reference slides, drowns the conclusion and signals research-report instincts over deck instincts." ], "narrativeScore": 62, "pillarCritique": "Dividers exist (pp.12, 17, 31, 46, 86) and roughly map to a defensible structure — Introduction / Current state / Stakeholder voice / Closed-loop system / Conclusion — but they read as topic chapters rather than MECE pillars; 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In addition to this, the whole process of restocking and reselling returned clothing is economically costly for retailers, and in some cases, clothes end up in landfill or are incinerated without being worn at all. Combined with the prevalent overproduction of clothes, and the fact that more than 70% of emissions are coming from upstream processes such as raw material extraction, yarn and fabric production, and textile manufacturing, it is clear that these excess items have a significant carbon footprint. 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It consumes 98 million tonnes of non-renewable resources and uses 93 billion cubic metres of water annually.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:01.287+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d560e8cc-0de0-453e-8ea4-27af17abaee1", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.34, "y": 0.16 }, "kind": "paragraph", "text": "Circular and Shared Business Models (CSBMS), as highlighted in Phase 1, can help to create a closed-loop system by reducing the total number of fashion pieces produced. 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Literature review: The relevant academic literature and industry reports were obtained at the beginning of the project through key word searches. Around 100+ articles from 40+ different publications were reviewed to establish an understanding of the current state of the UK fashion returns challenge and hypothesise an initial vision for the target state. The findings around returns and reverse logistics also helped to inform the development of the consumer survey.\n\n2. Consumer survey: An online survey was carried out to understand the returning behaviour and needs of UK fashion shoppers. 1,503 responses were obtained between July and August 2022. The survey respondent pool gives specific insights on ‘high intensity online shoppers’ i.e., shoppers who purchase more than 2 items per month online and returns behaviour. Insights from the consumer survey were then used to develop our recommendations.\n\n3. 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This group displayed the lowest share of high intensity online shoppers (19%) and returners (20%), with 80% being low intensity returners, suggesting that the older generation is more likely to keep online purchases than younger generations.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:01.49+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "166aa5fe-83f5-4c8d-a518-50c7de0f1ea5", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.3, "x": 0.67, "y": 0.13 }, "kind": "callout", "text": "Generation Z (born in 1997-2012, aged 10-25 years old). 32% of Generation Z respondents were classified as high intensity online shoppers. 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For returns behaviour, no significant difference was seen between gender groups.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:01.49+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3b4cbdd7-c189-46b9-bea8-d9c83acf06a9", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.34, "y": 0.71 }, "kind": "source-note", "text": "Figure 9: Distribution of high / low intensity shoppers and returners by age group (% of eligible respondents)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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Shoppers exhibiting such tendencies may not be aware of the negative environmental and financial implications of their actions, and that returned items are often not sold on. A greater proportion of male (56%) than female online returners (32%) cited buying an item to take a picture for social media and then sending it back. Many high intensity returners admitted to wardrobing (48%), which was also more prevalent amongst Millennials (59%) and Generation Z (45%), compared to Over 41s (20%).\n\nImpulse purchase was also mentioned as a common reason for returns, by 69% of online shoppers who had returned items, with the trend being higher for males (73%) than females (66%), and Millennials (77%) and Generation Z (71%) versus Over 41s (55%). Social media clearly acts as a catalyst for impulse purchases. Research shows that one sixth of Britons admit to having made impulsive purchases as a result of social media platforms like Instagram, and 12% stated that they disliked recycling outfits because of pressure from social media, boosting the demand for new clothes and the return rates for unwanted items43. This trend is exacerbated by the rise of buy-now-pay-later schemes: staggering the cost of purchases and reducing the upfront cost inevitably give consumers the flexibility to order items in multiple colours and sizes and return the ones they do not like44.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:02.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "891dec70-dec2-4d3e-bf4b-d4c68184fb98", "parentComponentId": null }, { "bbox": { "h": 0.75, "w": 0.31, "x": 0.025, "y": 0.14 }, "kind": "paragraph", "text": "Wrong size and/or fit was the most common return reason across all segments, voted by 93% of respondents who had returned online purchases. Difficulties associated with getting the right size for online purchases have also given rise to the phenomenon of “bracketing” (73%), which refers to the practice of purchasing the same item in multiple sizes or colours, and sending back those that do not fit or suit buyers’ preferences.\n\nThe COVID-19 pandemic aggravated and accelerated the buy-to-try trend, as government policies preventing shoppers from trying on items in-store caused them to increasingly resort to utilising their own homes as personal fitting rooms, increasing returns40. The survey results demonstrate that this tendency has persisted post-pandemic as online baskets continue to be filled with identical items in multiple sizes. Measures that rectify sizing issues will be likely to help reduce returns. Other research notes that 84% of consumers stated that they are less likely to return an item if they have confidence the item will fit41.\n\nFollowing sizing and fit, product not meeting quality expectations and incorrect or misleading product displays or descriptions were cited as top reasons for returns, by 81% and 71% of online shoppers who had returned items respectively. This finding coincides with other research that items are returned because of a disconnect between online and offline appearance make up a considerable share of fashion returns42.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:02.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b3a26dff-68da-44ad-9338-aad83bdc6db6", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.025, "y": 0.035 }, "kind": "title", "text": "Solving Fashion's Product Returns", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:02.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ebb2f3ce-0fe5-4c87-8fb9-62aafbdaf609", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? 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EBIT needs to be the main focus.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:22:33.926+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "51891b83-ae91-42c3-b165-6d3e8480c310", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.67, "y": 0.395 }, "kind": "callout", "text": "Commercial incentive is to save money and not prioritise receiving returns, unpacking, checking, ticketing, folding, returning to logistics etc. However, the environment impact of just disposing it is terrible, as these returns are either dumped or burnt.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:22:33.926+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5eeb0f08-c721-4f88-aae2-e5c8ac026860", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.35, "y": 0.135 }, "kind": "callout", "text": "Different departments have different goals and objectives, and if they are working in silos with different KPIs, their incentives are likely to be misaligned. 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Participants voiced that over the last 15 years, clothing consumerism has increased dramatically, particularly online. In addition, many consumers expect convenient and free returns. COVID-19 aggravated the issue, as most fashion businesses extended the returns period from the minimum of 14 days to 60, 90 or even 180 days to make up for the fact that consumers could not touch and try on product due to store closures. Consumers have therefore become used to the convenience of easily buying clothing online and returning them for free, and around 80% of them still expect returns periods to stay longer than the legal minimum52. 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This puts a lot of vehicles on the road. To reduce returns, it would be beneficial to get consumers back into bricks-and mortar stores. Convenient pick up points and returns points in stores are a good way forward - companies could also look at incentivising, e.g. collections and returns in stores are cheaper, free or a voucher to spend in store is offered and the incentive is likely to be paid for by the add on sales in stores.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:04.353+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a3b4917-cbe1-4d3a-bd2c-e54adbc2371b", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.35, "y": 0.58 }, "kind": "quote", "text": "The true root of the returns problem is that there are no financial consequences for consumers who show bracketing behaviour. We need to re-educate consumers about the value of textiles, but also on the reality of the end-of-life supply chain and of the current returns system.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:04.353+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "944b7a90-c803-4382-83bd-2853811dd500", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.28, "x": 0.35, "y": 0.135 }, "kind": "quote", "text": "Over the last 15 years, clothing consumption has doubled but at the same time clothing use has declined by 40%. 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Combined, the achievement of these target outcomes would represent the actualisation of a “minimised returns” target state, wherein returns only occur in the most unavoidable circumstances and are efficiently re-entered back into the fashion supply chain to be sold. Furthermore, when returns occur, the returns handling process is optimised to have a lower environmental impact.\n\nAchievement of this target state requires significant change to material flows, industry operations, and consumer practices across the UK fashion value chain and ecosystem. For change of this scale to take place, stakeholders from across the fashion supply chain must take unified action. Each stakeholder has their own responsibility to act. Although sustainability awareness among consumers is rising, brands and retailers have the responsibility to educate consumers on the burdens of returns, equipping consumers with the information necessary to make appropriate behavioural changes. 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Additional “catwalk videos” also allow customers to assess how the product looks in movement. If brands lack the ability to deliver such services, they can outsource to or form partnerships with specialist firms, although the cost of videos may be challenging for low margin items. Companies should also recognise that the product visualisation stage is an opportunity to market their brand to customers. 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Information on fabric composition, washing instructions and model measurements, such as height and standard clothing size, all empower customers to make more informed purchasing decisions, increasing the likelihood that products match customers' expectations on arrival and thus leading to less returns. An increasing number of brands are also offering details on the environmental and social impact of different garments and production processes. For example, Mulberry includes information on responsible sourcing and production on each product page and invites customers to view its ‘Made to Last’ and Real Living Wage commitments. It aims to become more regenerative and circular in its supply chain, and to ensure its workers and its partners' workers are paid fairly based on the wages that are actually needed to live, rather than the UK Government's national minimum wage.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:07.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "423c812a-d79a-41fb-885c-0a7abaa398b3", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.305, "x": 0.35, "y": 0.14 }, "kind": "paragraph", "text": "Enhancing product visualisations through model diversity: Deriving from the importance of customers being able to picture themselves in a garment, is the need for diversity. Models in the fashion industry have traditionally been selected by a narrow and homogenous beauty standard that has served as an inadequate representation of the customer base purchasing the products. Though the level of representation among models in fashion is improving, with the rise of curve, plus, petite, tall, etc. lines, retailers need to go further to display different body types, disabilities, ages and races and meet the wider customer demand for representation of “real people” with blemishes, cellulite, and other “flaws” that may traditionally have been airbrushed out. 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This neglects a segment of their customer base and may likely increase return rates. There are small changes that could be investigated to reduce returns, which include re-stocking a wider range of sizes in-store. Cristina Sabaiduc, Senior Sector Specialist Sustainable Textiles, WRAP", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:07.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5bb38bb9-f012-4851-b72e-ba900bc24ea8", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.305, "x": 0.675, "y": 0.135 }, "kind": "quote", "text": "We are living in an omnichannel shopping experience, where we look for new and innovative ways to connect with customers. For example, we launched an AR tool for our “Lola” handbag range. Customers had the ability to see the different shapes, styles, sizes, colours of the bag next to an outfit, all while being at home. Sinéad Conway, Senior Corporate Responsibility Programme Manager, Burberry", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:07.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d8adc947-e3d8-4f5d-b59f-1b980c5488a7", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.305, "x": 0.35, "y": 0.48 }, "kind": "quote", "text": "It’s important to provide solutions that allow customers to have clearer perception of the clothes. Just through the click of a button they can view a different model, whether it’s a black female model, or an Asian male model. Moreover, it is important to put the item in different scenarios, socially and environmentally. It’s all about social security and confidence. Hans-Peter Hiemer, Managing Director, Assyst", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:07.625+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f76492b0-1bc5-40ad-848d-e4293402f2bd", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "We are living in an omnichannel shopping experience, where we look for new and innovative ways to connect with customers. For example, we launched an AR tool for our “Lola” handbag range. 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The textiles sector is considered as one of the top five contenders to be included in the EPR scheme in the next 2 to 5 years...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:10.17+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "da6a052d-8c76-4170-8986-4d67b7d719b1", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.4, "x": 0.02, "y": 0.13 }, "kind": "title", "text": "10. 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Developments in EU regulation, such as the EU Textiles Strategy, are particularly pertinent, given the strong interlinkages between the UK and Europe and reasonable likelihood that the UK government would adopt a similar strategy. The proposed EU Textiles Strategy aims to help the EU transition towards a climate-neutral, circular economy through the creation of products that are designed to be more durable, recyclable, reusable and energy-efficient. In addition to EPR for textiles and the use of mandatory eco-modulation fees, the strategy also consists of other pillars to reduce textile waste:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:11.079+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1e0d4a04-d5c0-40cb-a972-1fc84fbe4673", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.32, "x": 0.02, "y": 0.14 }, "kind": "paragraph", "text": "Similar EPR legislation has been introduced in France and Germany, where many UK fashion retailers operate. France is currently considered to be a pioneer in this space with its innovative and strict recycling laws. French EPR has also been in place since 1975, with further extensions applied over the years. In 2020, France's EPR legislation was developed to promote a circular economy. Under current legislation, any companies bringing in specific goods must pay for the recycling/resale of any waste resulting from the production of these goods. Furthermore, destruction of unsold clothing, linen and footwear via landfill and incineration has also been prohibited since January 2022. In Germany, EPR legislation is similar in nature to that of France. Additionally, parties other than German regulators (e.g., competitors) are also able to issue 'warnings' and demand compensation from other producers deemed to be non-compliant with EPR standards and related administrative requirements. One notable way in which France and Germany's EPR policies differ from the UK is its broader definition of 'companies' to include marketplaces alongside producers of goods, thus making the policy more far-reaching. 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However, as the manifestation and finer points of how these measures are rolled out can vary widely, the report's exemplary business case will focus on the most concrete and achievable measures on a company-level that address the main driver of fashion returns: size and fit. 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Ultimately, understanding the commercial and financial implications of adopting various measures is critical to ensure widescale buy-in into the viability of the proposed measures.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:11.634+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb0138ac-d7e9-40d7-b21d-1c15124d3d10", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.22, "x": 0.27, "y": 0.22 }, "kind": "paragraph", "text": "To illustrate the benefits of these sizing measures, two scenarios are presented for a fashion company with £1 billion revenue per year, stocking about 20,000 SKUs, and average selling prices of £12 for online and £14 for offline. Scenario 1 depicts a company more geared towards online operations, with 70% of its revenue coming from e-commerce and 30% coming from offline channels, while Scenario 2 depicts the reverse i.e., 70% of revenue coming from offline channels and 30% from online channels. The results can be extrapolated to further understand potential upsides for a pureplay online business.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:11.634+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d31e7b49-41b7-4e24-a654-49a14154b5ba", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.25, "x": 0.05, "y": 0.75 }, "kind": "paragraph", "text": "The adoption of sizing calculators is a particularly quick win for many fashion companies today due to the existence of strong technology solutions providers that are already serving several fashion retailers. Virtual avatars are a slightly longer-term play, as they are not yet as widely available and established as sizing calculators. 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"framework": null }, "subkind": "waterfall", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:11.418+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "da1d4442-9630-4ede-a22b-73304f0c97eb", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Cost of returns: 20-40%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 14:23:58+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-f95b-7408-8fc9-5dd09148e15b", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.45, "x": 0.52, "y": 0.76 }, "kind": "paragraph", "text": "However, for a company profile fitting Scenario 2, which has less of a problem with returns due to a higher offline contribution compared to Scenario 1, it may choose to only invest in sizing calculators due to its relatively lower cost. This would give it a 3 to 10% reduction in total returns cost in a year. These may even be further lowered if companies have already invested in foundational technology that sizing calculators or virtual avatars could build up on, e.g., 3D computer-aided designs (CADs). Both these scenarios therefore already show the positive business case of adopting two relatively straightforward measures to solve the sizing issue driving fashion returns. Beyond this, other measures tackling challenges beyond size and fit could also be added in future to further bring down the cost of returns.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:11.418+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "56627899-e8b1-48ae-9d42-2db719b6b96e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.03, "y": 0.76 }, "kind": "paragraph", "text": "In Scenario 1, due to a larger contribution from the online business, the company is more likely to face a greater returns challenge than in Scenario 2. As such, a company profile fitting Scenario 1 may choose to invest first in sizing calculators and later replace them with virtual avatars, as the latter technology gains more traction and is more established. After accounting for the estimated cost of implementation, it is estimated that this exemplary company could cut returns costs by approximately 20 to 40%", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:11.418+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7a077a38-04f0-4352-b4c5-0a965ff7cbee", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.36, "x": 0.12, "y": 0.64 }, "kind": "source-note", "text": "Note that business case figures are high-level estimations created through the triangulation of numerous data points, and should not be used for decision making without further independent validation.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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To ensure that the fashion industry can supply the needed levels of talent, it should focus on collaborating with educational institutes as part of the Lifetime Skills Guarantee programme to create technical fashion education and Local Skills Improvement Plans, based on what the industry needs, while providing individuals with the training they need to get a well-paid and secure job. 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Roles will be needed from design, material sourcing, to IT and data management, warehousing, post-use management, as the illustration above shows, to support the transition to more sustainable business models.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:12.631+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "99a79df7-489c-46af-a5bf-9804150f9c2a", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.31, "x": 0.67, "y": 0.77 }, "kind": "paragraph", "text": "Overall, to facilitate this transition towards a greener and more circular ecosystem, the fashion industry, government, and educational institutions will need to adapt their approach and training programmes to deliver on future requirements. 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