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The knowledge-achievement gap among other companies was up to seven times greater.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:22:51.412+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3ee1f6a3-89f4-48db-ade0-ea883d155eb9", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.38, "x": 0.04, "y": 0.72 }, "kind": "paragraph", "text": "To bridge that gap and become a Living Business, it helps to consider each capability set as a pathway to transformation, with your current position as a starting point. The good news for an organization ready to transition into a Living Business, is that the age of a company isn't an impediment to progress. Older companies are not at an inherent disadvantage at the outset. Outside the small, digital pure-plays, and the digitally native giants, the age of the companies we studied was not an indicator of their proficiency in these areas. 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But, the difference between the high performers and the other companies is telling: 95% of respondents representing the highest performing organizations agree that \"customer expectations are increasingly shaped by the most relevant, real time and dynamic experiences\" that they encounter across all industries. 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He is a serial entrepreneur, innovator and co-founder of Fjord, where he leads offer definition, marketing and business development.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:56.581+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eddd3779-47f3-4d2d-91fd-a447c6053069", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.18, "x": 0.13, "y": 0.289 }, "kind": "paragraph", "text": "JOHN ZEALLEY is Senior Managing Director, Customers & Channels Function for the Consumer Goods & Services Industry at Accenture. 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All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:56:56.594+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1299c1ac-ba29-4e57-9374-10e4ec0f72ce", "parentComponentId": null }, { "bbox": { "h": 0.215, "w": 0.285, "x": 0.658, "y": 0.328 }, "kind": "paragraph", "text": "Separately, as part of Accenture’s annual Global Consumer Pulse Survey, we asked over 23,000 consumers, representing 33 countries, and commenting on more than eight different industries, about what makes companies and brands relevant to them. We also found out how their perception of a brand’s relevance drives their purchasing behaviors. 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Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world's largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. 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The survey asked about the extent to which customer relevance is driving their company's growth outcomes, and, also asked respondents to assess their company's capabilities in terms of becoming and staying hyper-relevant to customers. 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