{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5de0-76bd-a164-d55635baa7c6", "slug": "a6e69aa5f58c0d63", "title": "Customer loyalty and Convenience", "subtitle": "Kearney", "author": "Kearney", "pageCount": 21, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5de0-76bd-a164-d55635baa7c6", "slug": "a6e69aa5f58c0d63", "title": "Customer loyalty and Convenience", "rawTitle": "Customer loyalty and Convenience", "authorId": "misc", "authorName": "Kearney", "authorDisplay": "Kearney", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Customer-loyalty-and-Convenience.pdf", "sourceUrl": "https://assets.website-files.com/5bd6cecc10ba2a724f7b2f22/620e238cf262fec630945ca5_20220216%20Customer%20Loyalty%20and%20Convenience%20MP%20V02.pdf", "sourceDate": "2022-02-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:47+00", "status": "ready", "pageCount": 21, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/a6e69aa5f58c0d63", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 21, "pagesIndexed": 21, "pagesWithImages": 21, "pagesWithMetadata": 21, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 132, "chartCount": 5, "metricSlides": 0, "toolMatches": 11, "documentToolMatches": 0, "frameworkMatches": 2, "arcMatches": 1, "beatMatches": 3, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "3ce4d8e9-5069-4a8b-bf45-16f895871bca", "evidence": "The deck follows a clear problem-agitate-solution structure, starting with the impact of the pandemic, complicating the traditional view of loyalty and convenience, and offering a new approach.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:10:37.897777+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 7, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 5, "name": "Problem", "beatId": "4a5f5c04-d42d-42d0-9b24-b5bfd71dec61", "matchId": "3ce4d8e9-5069-4a8b-bf45-16f895871bca", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "Slides 5-7 identify the problem with current loyalty and convenience strategies.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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"production_quality": "The deck appears brand-consistent with high action-title density and visual variety, but overcrowded slides such as 3, 9, 13, and 15 weaken whitespace and scanability.", "visual_storytelling": "The deck uses varied tools well, including a disruption bubble visual on slide 3, big-number and chart slides on slides 7 and 13, and a framework equation on slide 16." }, "slidesAnalyzed": 21 }, "review": { "backend": null, "verdict": "A solid two-pillar Kearney-style strategy deck with above-average action titles and a real framework, but it stops short of being a Storymakers exemplar because the opening hook is orphaned and the closing recommendation is under-titled.", "reviewedAt": "2026-05-01 21:55:31.576+00", "slidesSeen": 21, "suggestions": [ "Rewrite slide 20's title from 'Steps forward' to a declarative ask, e.g. 'Win loyalty by engineering convenience across access, interface, and expectations'", "Either drop the Suez/COVID opener or add a one-line bridge on slide 4-5 that explicitly ties pandemic disruption to the loyalty redefinition", "Replace lyrical section dividers with action titles that preview the section's punchline (e.g. 'Loyalty is a myth, design for habit instead')", "Add a synthesis slide between slides 11 and 12 that connects loyalty conclusions to the convenience pillar so the two halves compound rather than sit side-by-side", "Resolve language inconsistency: slides 3 and 21 are Slovenian while the rest is English, which breaks the editorial frame" ], "closingScore": 65, "openingScore": 58, "topStrengths": [ "Strong, argumentative action titles on the analytical slides (slides 6, 7, 9, 10, 14, 15)", "Clean two-pillar MECE structure with explicit dividers at slides 4 and 12", "Slide 16 introduces a memorable 3-pillar framework (Access + Interface x Expectations) that anchors the convenience half" ], "topWeaknesses": [ "Opening (slides 2-4) hooks on COVID/Suez but never reconnects that setup to the loyalty/convenience 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