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Organizations should be cognizant of this and prioritize relevant information during their interactions with KOLs.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:00:29.805+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "db3ddd9b-3f0b-452e-aded-8fe79d81435f", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.21, "y": 0.73 }, "kind": "list", "text": "External respondents were asked to select one phase—from phase 1 through post launch—they would like to begin MSL engagements from, and to also specify information that they felt was most valuable in that particular phase. For each phase, nearly half of the", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:00:29.805+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e334a3e0-9821-4574-8586-c3a51332c49a", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.21, "y": 0.23 }, "kind": "paragraph", "text": "As HEOR emerges as an important investment area for medical affairs organizations, companies are looking to enhance their integrated evidence planning (IEP) process. 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Medical affairs is a crucial function and should focus on providing the right information at the right time. Medical affairs organizations should also explore collaborating with KOLs and consider how to leverage digital solutions and social media to become more customer-centric.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:00:29.805+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0daaaf88-843f-4727-a6cf-8106a7b64778", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.21, "y": 0.58 }, "kind": "paragraph", "text": "Medical affairs continues to play an important role prior to a drug's launch, with more than 85% of external respondents saying they would like to begin scientific engagements with MSLs before launch. 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Sarah has worked in healthcare for more than 25 years, and currently helps medical affairs clients bring business and customer-oriented solutions to teams across their organizations. Sarah partners with clients across different stages of development, from emerging pharma where medical affairs organizations have yet to be established, to large organizations with thousands of people in medical affairs globally. 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We leverage our leading-edge analytics, plus the power of data, science and products, to help our clients make more intelligent decisions, deliver innovative solutions and improve outcomes for all. Founded in 1983, ZS has more than 12,000 employees in 35 offices worldwide.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:00:29.822+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2b9bd36e-ee6b-457a-8ac0-82814f9a11ed", "parentComponentId": null }, { "bbox": { "h": 0.016, "w": 0.165, "x": 0.066, "y": 0.447 }, "kind": "paragraph", "text": "Learn more: www.zs.com", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:00:29.822+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3a57cc4b-d38c-4e32-9015-6e4871a8742f", "parentComponentId": null }, { "bbox": { "h": 0.028, "w": 0.135, "x": 0.066, "y": 0.183 }, "kind": "title", "text": "About ZS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:00:29.822+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fa34a7cd-23eb-40e9-8657-b09864dba8fa", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 17, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 16, "name": "Impact & Next Steps", "beatId": "43ac6eb2-c311-4c41-aea0-f0eaac1a9ad0", "matchId": "6912c218-51be-484d-a6ec-29768f1ff51f", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "The deck concludes with information about the authors and the organization, providing credibility and context", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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