{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5de0-76bd-a164-3e8f3200dcc2", "slug": "c34df129bc41d71f", "title": "B2B eCommerce Case Study Elevate", "subtitle": "Simon-Kucher", "author": "Simon-Kucher", "pageCount": 4, "kind": "consulting-deck", "orientation": "portrait", "aspectRatio": 0.707, "document": { "id": "019dd923-5de0-76bd-a164-3e8f3200dcc2", "slug": "c34df129bc41d71f", "title": "B2B eCommerce Case Study Elevate", "rawTitle": "B2B eCommerce Case Study Elevate", "authorId": "SimonKucher", "authorName": "Simon-Kucher", "authorDisplay": "Simon-Kucher", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2022-B2B-eCommerce-Case-Study-Elevate.pdf", "sourceUrl": "https://www.simon-kucher.com/sites/default/files/2022-05/CaseStudy_Elevate_eCommerce%20strategy.pdf", "sourceDate": null, "presentationDate": null, "ingestedAt": "2026-04-23 20:51:45+00", "status": "ready", "pageCount": 4, "orientation": "portrait", "aspectRatio": 0.707, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/c34df129bc41d71f", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 4, "pagesIndexed": 4, "pagesWithImages": 4, "pagesWithMetadata": 4, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 28, "chartCount": 1, "metricSlides": 0, "toolMatches": 4, "documentToolMatches": 0, "frameworkMatches": 2, "arcMatches": 1, "beatMatches": 4, "loopMatches": 0, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "evidence": "Structured case study with implementation plan", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:09:45.390365+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 1, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "188e641b-5302-491f-adde-762d0ed95104", "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover slide sets context", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 2, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem & Complication", "beatId": "84dda100-5586-4cdc-bfd3-35108ed1d15c", "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Case study likely presents problem", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 3, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Solution & Approach", "beatId": "a2a8a73c-7974-4e47-a674-15253739afd5", "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Implementation plan suggests solution", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 4, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Impact & Next Steps", "beatId": "61960208-d96f-4f41-b863-fa35b19b76f2", "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Contacts page implies next steps", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "dae1ce42-c043-427b-8985-bc32728afe18", "evidence": "title/headline: Realizing Digital Growth Through a Winning B2B eCommerce Strategy", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:22:59.846103+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "fc967d48-a497-4dfb-af29-c6e616cde59a", "evidence": "list/bullet: Challenges: Risks relationship with channel partners, No direct access to decision makers, Limited margin potential, Limited controllability of online offer price level", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:22:59.919197+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "42a701d5-d399-4f5c-8a3d-45e061b4c458", "evidence": "framework/instance: Strategic approach matrix", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:23:00.033411+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "d3e475cd-97cd-4b75-8f97-26fa01cb3b0c", "evidence": "chart/waterfall: Estimation of the expected revenue contribution", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:22:59.996348+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "4d9c7360-735b-4570-8b58-10c730f99f6f", "evidence": "2x2 matrix used to categorize market strategy", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "matrix-2x2" }, { "matchId": "c98112a3-93b8-4781-8bf9-f4efbba210d3", "evidence": "Waterfall chart used for revenue contribution estimation", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "waterfall-chart" } ], "patterns": [] }, "storymakers": null, "score": { "backend": "codex", "scoredAt": "2026-05-02 13:41:47.299+00", "subScores": { "scqa_arc": 50, "action_titles": 28, "mece_structure": 58, "closing_strength": 40, "evidence_quality": 58, "clarity_of_thesis": 62, "production_quality": 64, "visual_storytelling": 72 }, "totalScore": 54, "coveragePct": 100, "explanations": { "scqa_arc": "Slide 2 provides some Situation and Complication, slide 3 gives the implied Answer, but the Question is not explicit and the flow reads more like a compact case-study dump than a full SCQA narrative.", "action_titles": "Most titles are topic labels or repeated cover language rather than insight-bearing claims; example: slide 3 is titled \"Deliverables\".", "mece_structure": "Slides 2-3 create a reasonable challenge-objective-approach-to-roadmap structure, but the deck overlaps project setup with deliverables and leaves the case result/recommendation underdeveloped.", "closing_strength": "Slide 4 closes with contacts and a value-proposition callout, but it lacks a clear recommendation, decision request, or concrete next-step sequence.", "evidence_quality": "The main quantified claim appears on slide 3 with a waterfall-style support and 10.5% revenue uplift, but the underlying assumptions, benchmarks, or client evidence are not visible in the inventory.", "clarity_of_thesis": "The central point is visible by slides 1-3 as digital/B2B eCommerce can drive growth, but the thesis is phrased as a broad theme rather than a declarative case conclusion.", "production_quality": "The deck appears clean and branded with structured layouts, but weak action-title discipline, repeated titles on slides 1-2, and limited visible footnote/source discipline cap the score.", "visual_storytelling": "Slide 3 uses the right consulting tools for its message, including a 2x2 matrix, prioritization table, waterfall chart, and quantified callout, while slides 1 and 4 are mostly generic packaging." }, "slidesAnalyzed": 4 }, "review": { "backend": null, "verdict": "A short Simon-Kucher capability teaser that has one strong quantified hook but reads as a brochure rather than a Storymakers-grade narrative.", "reviewedAt": "2026-05-01 22:33:12.815+00", "slidesSeen": 4, "suggestions": [ "Rewrite S3 title as the action takeaway, e.g. 'A three-step channel build-up delivers +10.5% revenue in 3 years'", "Differentiate S1 (brand promise) from S2 (client-specific challenge) — give S2 a title like 'German window manufacturer needed a digital channel to defend share'", "Replace or precede the Contacts slide with a one-line 'Recommendation & next steps' close that names the engagement ask", "Add a single SCQA framing line on S2 so the Situation → Complication → Question is explicit before jumping to deliverables" ], "closingScore": 35, "openingScore": 50, "topStrengths": [ "S3 carries a quantified, specific callout ('Up to 10.5% p.a. revenue increase within 3 years') that anchors the business case", "S3 stacks three complementary frameworks (2x2 matrix → prioritization table → waterfall) in a logical strategic-to-financial flow" ], "topWeaknesses": [ "Titles are nouns ('Deliverables', 'Contacts') rather than declarative insights — the deck fails the action-title test", "S1 and S2 share an identical title, wasting the opening real-estate that should escalate from theme to thesis", "Closing slide is contact info with no explicit recommendation or call-to-action tied back to the 10.5% headline" ], "narrativeScore": 55, "pillarCritique": "There are no section dividers given the 4-slide length; the implicit pillars (Challenge → Approach → Impact) appear inside S2-S3 and are MECE-adjacent but not explicitly signposted.", "closingCritique": "The deck closes on a Contacts slide (S4) with a tagline callout but no recap of the recommendation, no next-step ask, and no reinforcement of the 10.5% headline — it ends as a business-card dump rather than a memorable close.", "openingCritique": "Slide 1 repeats the brand-style title 'Realizing Digital Growth...' which is aspirational but not a thesis, and Slide 2 reuses the same title verbatim — the audience reaches Slide 3 before seeing the actual answer (the 10.5% revenue uplift). Stakes are implied, not stated.", "extractionSeconds": 54.009, "narrativeCritique": "At 4 slides, this is a compressed case-study one-pager rather than a full arc: setup (S1-S2) and analysis/resolution (S3) are present, but the tension/Complication act is folded into the case-study slide rather than developed, and the close (S4) is a contacts page, not a Resolution.", "titleQualityScore": 30, "titleQualityCritique": "Titles are topic labels, not action titles: S3 is literally 'Deliverables' and S4 is 'Contacts', while S1/S2 share a generic brand slogan. None state the insight — e.g., S3 should read something like 'Channel prioritization unlocks +10.5% revenue within 3 years'." }, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/ehiG7JFVrNgTt8jysePo8uDkLPD6-RuP4XOLoToP-No/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9jMzRkZjEyOWJjNDFkNzFmL3AwMDEuanBn", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "balanced", "densityScore": 28, "componentCount": 6, "textChars": 138, "nDataPoints": 0, "notes": null, "elementsJson": [ "photo", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:03:01.518+00", "seconds": 2.98, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-3e8f3200dcc2/1", "deck": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2#slide-1", "deckJson": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2.json" }, "components": [ { "bbox": { "h": 0.035, "w": 0.34, "x": 0.608, "y": 0.05 }, "kind": "image", "text": "Simon-Kucher & Partners", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.518+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c2f2b7d-e91d-4dce-b580-16002232e409", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.2, "x": 0.128, "y": 0.905 }, "kind": "image", "text": "Simon-Kucher elevate", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.518+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "23ede277-0177-49e6-ba06-c98dc5fb6216", "parentComponentId": null }, { "bbox": { "h": 0.548, "w": 1, "x": 0, "y": 0.107 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.518+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "aabb42ba-e568-43d2-8e1f-6e81dba741b0", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.33, "x": 0.615, "y": 0.93 }, "kind": "paragraph", "text": "www.simon-kucher.com", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.518+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "873b0eaf-2b2e-4f47-8730-dc2ea569cc95", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.65, "x": 0.128, "y": 0.725 }, "kind": "title", "text": "Realizing Digital Growth Through a Winning B2B eCommerce Strategy", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.518+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "731b4c1b-da55-4035-af89-faa60d85c3c4", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.128, "y": 0.695 }, "kind": "title", "text": "CASE STUDY", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.518+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "20c94220-28ba-4c20-a411-0b41851c1cf2", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "dae1ce42-c043-427b-8985-bc32728afe18", "evidence": "title/headline: Realizing Digital Growth Through a Winning B2B eCommerce Strategy", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:22:59.846103+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 1, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "188e641b-5302-491f-adde-762d0ed95104", "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover slide sets context", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/H0FyT7TOsiPSJw9Hsxtx2-x7N7l9IaqSi3tkudg9N5Q/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9jMzRkZjEyOWJjNDFkNzFmL3AwMDEuanBn", "imagePathAlt": "https://imgproxy.kitesheet.com/58EQkiQ43GfjLS9_faDBwpyItMJS0uuI7uAj-oNAw9Q/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9jMzRkZjEyOWJjNDFkNzFmL3AwMDEucG5n", "thumbSrcAlt": "https://imgproxy.kitesheet.com/ivdyNMK3QWSgOtLk7O29J95nNNObzyX_Mx4mdBbRghc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9jMzRkZjEyOWJjNDFkNzFmL3AwMDEucG5n" }, { "page": 2, "type": "evidence", "function": "illustrate_case", "rawType": "case_study", "block": null, "metadata": { "slideType": "case_study", "slideTypeCanon": { "name": "Case study", "slug": "case_study", "status": "active", "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "balanced", "densityScore": 49, "componentCount": 6, "textChars": 636, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "bullet_list", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:03:01.263+00", "seconds": 2.606, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-3e8f3200dcc2/2", "deck": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2#slide-2", "deckJson": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2.json" }, "components": [ { "bbox": { "h": 0.25, "w": 1, "x": 0, "y": 0.75 }, "kind": "image", "text": "Three professionals in a meeting", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "16c1c2b2-43f3-4eb3-becd-25d972e1d574", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.4, "x": 0.1, "y": 0.26 }, "kind": "list", "text": "Challenges: Risks relationship with channel partners, No direct access to decision makers, Limited margin potential, Limited controllability of online offer price level", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4faa9fb1-1731-4b65-bfa3-c0df75621638", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.4, "x": 0.51, "y": 0.26 }, "kind": "list", "text": "Objectives: Setup an eCommerce strategy per market, Mitigate channel conflict, Identify and prioritize possible eCommerce channels, Create a high-level business case", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "96d369b3-9be1-4bed-9875-2df7c7b20091", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.55 }, "kind": "list", "text": "Approach: Introduced best practices, Conducted analysis per market, Applied strategic archetypes, Rated channels based on 10 criteria, Built a revenue potential model", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b350cc50-ef18-4707-8c03-8a5f203f0289", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.1, "y": 0.2 }, "kind": "paragraph", "text": "for a leading German window manufacturer", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f9b6410a-b9bb-489d-a51d-f715b1c0bc6d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.8, "x": 0.1, "y": 0.11 }, "kind": "title", "text": "Realizing Digital Growth Through a Winning B2B eCommerce Strategy", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a735eca-b6c9-4469-9467-534574fe281f", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "fc967d48-a497-4dfb-af29-c6e616cde59a", "evidence": "list/bullet: Challenges: Risks relationship with channel partners, No direct access to decision makers, Limited margin potential, Limited controllability of online offer price level", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:22:59.919197+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 2, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 2, "name": "Problem & Complication", "beatId": "84dda100-5586-4cdc-bfd3-35108ed1d15c", "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Case study likely presents problem", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 3, "type": "resolution", "title": "The slide uses a 2x2 matrix for market strategy, a prioritization table for channels, and a waterfall chart for financial impact.", "function": "plan_implementation", "rawType": "implementation_plan", "block": null, "metadata": { "slideType": "implementation_plan", "slideTypeCanon": { "name": "Implementation plan", "slug": "implementation_plan", "status": "active", "canonId": "019de52d-0d75-700b-ae9f-f6069ba6e37a", "version": 1, "description": null }, "function": "plan_implementation", "functionCanon": { "name": "Plan implementation", "slug": "plan_implementation", "status": "active", "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823", "version": 1, "description": null }, "density": "dense", "densityScore": 56, "componentCount": 8, "textChars": 326, "nDataPoints": 1, "notes": "The slide uses a 2x2 matrix for market strategy, a prioritization table for channels, and a waterfall chart for financial impact.", "elementsJson": [ "quadrant_chart", "comparison_table", "waterfall_chart", "numbered_list", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:03:01.694+00", "seconds": 3.013, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-3e8f3200dcc2/3", "deck": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2#slide-3", "deckJson": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2.json" }, "components": [ { "bbox": { "h": 0.12, "w": 0.9, "x": 0.05, "y": 0.83 }, "kind": "callout", "text": "Up to 10.5% p.a. revenue increase due to online channel build-up within 3 years", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0b5a2cbe-7602-44ef-b9fc-261d9677620a", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.48, "x": 0.104, "y": 0.55 }, "kind": "chart", "text": "Estimation of the expected revenue contribution", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Waterfall chart", "slug": "waterfall", "status": "active", "canonId": "019de52d-002e-733e-b5cf-dd3beb6692cc", "version": 1, "description": null }, "framework": null }, "subkind": "waterfall", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "aa3ef473-8f1b-454c-9306-5158d72c594e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.48, "x": 0.104, "y": 0.175 }, "kind": "framework", "text": "Strategic approach matrix", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a7d67972-03e2-462b-a84e-9b11494d8a4d", "parentComponentId": null }, { "bbox": null, "kind": "framework", "text": "2x2 Matrix", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": { "name": "Structuring frame", "slug": "structuring-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-48ff-708d-8103-a8464743e560", "version": 1, "bodyDocId": null, "description": "A named scaffold for organising content (SCQA, situation-action-result, etc.).", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e592-7177-ac3c-b13f0a138f3f", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.25, "x": 0.63, "y": 0.00195 }, "kind": "list", "text": "1. Selection strategic approach\n2. Channel prioritization\n3. Incremental revenue contribution estimate", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "edb33a85-ad99-4a92-916a-3e42d25fd076", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Revenue increase: 10.5%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e592-7177-ac3c-ade492b1a7d4", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.48, "x": 0.104, "y": 0.37 }, "kind": "table", "text": "Channel prioritization table", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d73ab4f-cecc-43a2-bdba-ebf74ac255d1", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.104, "y": 0.132 }, "kind": "title", "text": "Deliverables", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "62a66fe1-374b-4829-a8ba-e30489a313a8", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "42a701d5-d399-4f5c-8a3d-45e061b4c458", "evidence": "framework/instance: Strategic approach matrix", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:23:00.033411+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "d3e475cd-97cd-4b75-8f97-26fa01cb3b0c", "evidence": "chart/waterfall: Estimation of the expected revenue contribution", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:22:59.996348+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "4d9c7360-735b-4570-8b58-10c730f99f6f", "evidence": "2x2 matrix used to categorize market strategy", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "matrix-2x2" }, { "matchId": "c98112a3-93b8-4781-8bf9-f4efbba210d3", "evidence": "Waterfall chart used for revenue contribution estimation", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:03:01.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "waterfall-chart" } ], "arcBeats": [ { "to": 3, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 3, "name": "Solution & Approach", "beatId": "a2a8a73c-7974-4e47-a674-15253739afd5", "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Implementation plan suggests solution", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 4, "type": "appendix", "title": "This is a standard contact/footer slide for a consulting deck.", "function": "other", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "dense", "densityScore": 59, "componentCount": 8, "textChars": 478, "nDataPoints": 0, "notes": "This is a standard contact/footer slide for a consulting deck.", "elementsJson": [ "logo_grid", "headshot", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:03:01.475+00", "seconds": 2.717, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-3e8f3200dcc2/4", "deck": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2#slide-4", "deckJson": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Elevate your top-line growth. Unleash your digital power.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e592-7177-ac3c-cfd4ad4fe0c5", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.12, "x": 0.671, "y": 0.473 }, "kind": "image", "text": "Michael Tatschl", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.475+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a7d16d2f-d6d4-49af-a05f-6cae90fd311b", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.12, "x": 0.104, "y": 0.473 }, "kind": "image", "text": "Conrad Heider", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.475+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bfa57246-788d-470f-b854-3ba150dadc14", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.12, "x": 0.387, "y": 0.473 }, "kind": "image", "text": "Markus Mayer", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.475+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8f5bd9a-9eed-4369-85c9-adae8bde1753", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.613, "y": 0.913 }, "kind": "other", "text": "www.simon-kucher.com", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.475+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "992d685d-f0a1-4808-a152-75d17706ecec", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.104, "y": 0.758 }, "kind": "paragraph", "text": "Elevate your top-line growth. Unleash your digital power. Simon-Kucher Elevate is our digital consulting business with a dedicated focus on top-line growth. We optimize the entire customer journey by combining technology, data, and creativity with commercial consulting expertise.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.475+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2a13df40-5218-4d26-9c95-ca9dcb83dee9", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.613, "y": 0.758 }, "kind": "paragraph", "text": "Simon-Kucher Global Headquarters\nWilly-Brandt-Allee 13\n53113 Bonn\nGermany", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.475+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "31c99d31-37a3-4838-83f5-e55a536691b3", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.07, "x": 0.104, "y": 0.437 }, "kind": "title", "text": "Contacts", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.475+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "af8d8972-0935-4890-b1bd-e2e1ecd05927", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 4, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 4, "name": "Impact & Next Steps", "beatId": "61960208-d96f-4f41-b863-fa35b19b76f2", "matchId": "d7577623-4522-4d70-9297-d21cfb54cb3a", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Contacts page implies next steps", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 1, "label": "Situation & Context", "description": "Cover slide sets context" }, { "from": 2, "to": 2, "label": "Problem & Complication", "description": "Case study likely presents problem" }, { "from": 3, "to": 3, "label": "Solution & Approach", "description": "Implementation plan suggests solution" }, { "from": 4, "to": 4, "label": "Impact & Next Steps", "description": "Contacts page implies next steps" } ], "loops": [] }