{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5de0-76bd-a164-2ed847bc56dd", "slug": "b0ed94d0c3c9a953", "title": "Global Pricing Sales Study 2017", "subtitle": "Simon-Kucher", "author": "Simon-Kucher", "pageCount": 12, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.294, "document": { "id": "019dd923-5de0-76bd-a164-2ed847bc56dd", "slug": "b0ed94d0c3c9a953", "title": "Global Pricing Sales Study 2017", "rawTitle": "Global Pricing Sales Study 2017", "authorId": "SimonKucher", "authorName": "Simon-Kucher", "authorDisplay": "Simon-Kucher", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2017-Global-Pricing-Sales-Study-2017.pdf", "sourceUrl": "https://www.simon-kucher.com/sites/default/files/Psf%20Files/Simon-Kucher_Global%20Pricing%20and%20Sales%20Study%202017_Teaser_FINAL.pdf", "sourceDate": "2017-09-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:45+00", "status": "ready", "pageCount": 12, "orientation": "landscape", "aspectRatio": 1.294, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/b0ed94d0c3c9a953", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 12, "pagesIndexed": 12, "pagesWithImages": 12, "pagesWithMetadata": 12, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 87, "chartCount": 8, "metricSlides": 0, "toolMatches": 4, "documentToolMatches": 0, "frameworkMatches": 6, "arcMatches": 1, "beatMatches": 3, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "9d3bbe93-ad56-4113-a413-4bdf13d687f0", "evidence": "The document follows a clear problem-agitate-solution arc, presenting a problem, agitating it with data and insights, and offering a solution in the form of recommendations.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:09:53.157877+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 4, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Problem", "beatId": "58416c93-fbc0-41df-8218-056987ddca08", "matchId": "9d3bbe93-ad56-4113-a413-4bdf13d687f0", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The document identifies the problem on page 4, highlighting that 81% of companies have invested in digitalization but only 23% have seen a topline impact.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 5, "name": "Agitate", "beatId": "f9f54018-30d8-42a1-81ef-fa1c9b293b45", "matchId": "9d3bbe93-ad56-4113-a413-4bdf13d687f0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The document agitates the problem on pages 5-6, highlighting the challenges and increased pricing pressure driven by digitalization.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 9, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 9, "name": "Solution", "beatId": "d2d6f329-ccfe-48e2-8b09-d532bb179d82", "matchId": "9d3bbe93-ad56-4113-a413-4bdf13d687f0", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "The document offers a solution on page 9, providing recommendations on how to avoid the 'Big Digital Fail'.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 4, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "068682db-7fdb-49f0-9462-14f0e006e5e8", "evidence": "The document highlights the consequences of inaction on pages 4-9, presenting data and insights on the challenges and opportunities of digitalization.", "position": 0, "objective": "What are the consequences of not making the right investments in digitalization?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.303095+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 8, "from": 4, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null, "categoryName": "Validation", "categorySlug": "validation" }, "matchId": "1e10c32a-60d2-4c75-b385-f492b992b611", "evidence": "The document presents the voice of the customer on pages 4-8, highlighting key findings and insights from the study.", "position": 1, "objective": "What are the key findings from the global pricing sales study?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.340482+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "2c7e7fb2-bfe2-4ce5-9f18-645761f236bf", "evidence": "This is a cover slide with a logo, title, and contact information.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:22:44.886225+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "e4141b99-dee6-492d-ad7b-fd18d1a2876a", "evidence": "This slide is an executive summary of the report.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:22:44.678625+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "092e9b27-2137-470e-899e-1735c3571bd3", "evidence": "The slide presents a problem statement with statistics.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:22:44.746027+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6826602a-83c2-450c-a81f-3f459960481a", "evidence": "The slide provides an overview of the company.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:22:45.018306+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "4e578266-9dca-446e-b7ab-643e4ff18655", "evidence": "The slide uses a series of questions to diagnose a business performance gap.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:02:51.202+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "diagnostic-test" }, { "matchId": "ff7e56f6-8089-436a-904a-531b80ee4e5d", "evidence": "The slide identifies a performance gap between investment and outcome.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "diagnostic-test" }, { "matchId": "3f66f93d-44f0-4d66-a8bd-c337489aac39", "evidence": "Segmentation by customer size (Large, Medium, Small)", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:02:50.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "market-segmentation-pyramid" }, { "matchId": "8556157c-b7f6-47eb-919b-c9954b57530a", "evidence": "Central circle with four surrounding quadrants", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "hub-spoke" }, { "matchId": "a5a82ae0-e58d-4a26-9fef-f2a4eca192ab", "evidence": "Numbered list of strategic recommendations", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:02:53.846+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "list-presentation" }, { "matchId": "fbeb177e-8ff0-475d-9818-13c649b84579", "evidence": "Service offering diagram", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "hub-spoke" } ], "patterns": [] }, "storymakers": null, "score": { "backend": "codex", "scoredAt": "2026-05-02 12:32:48.416+00", "subScores": { "scqa_arc": 76, "action_titles": 78, "mece_structure": 70, "closing_strength": 71, "evidence_quality": 82, "clarity_of_thesis": 86, "production_quality": 60, "visual_storytelling": 77 }, "totalScore": 75, "coveragePct": 100, "explanations": { "scqa_arc": "The deck broadly follows Situation on digitalization investment, Complication on weak topline impact in slides 4-7, implied Question on avoiding failure, and Answer in slides 8-9, though it is not formally framed as SCQA.", "action_titles": "Core analytical slides mostly use insight-bearing titles, for example slide 4: \"81% of all companies surveyed have made investments in digitalization, but only 23% saw a topline impact.\"", "mece_structure": "The deck has a logical progression from failure evidence to causes, implications, hero practices, and recommendations, but the diagnostic sections overlap and do not fully map each recommendation back to a discrete evidence pillar.", "closing_strength": "Slide 9 gives five recommendations and slide 12 provides a contact call-to-action, but the ending is more business-development oriented than a crisp decision, commitment, or implementation plan.", "evidence_quality": "The main claims are supported by survey metrics, charts, and methodology disclosure on slide 10, though some recommendation language on slide 9 is more advisory than directly evidenced.", "clarity_of_thesis": "The thesis is identifiable by slide 1 and made explicit by slides 3-5: most companies invest in digitalization, but only a minority generate topline growth because they focus on the wrong initiatives.", "production_quality": "Branding and footnotes are consistent, but topic-label slides such as slide 3, dense layouts on slides 4-8 and 11, and mixed appendix/profile material reduce overall polish.", "visual_storytelling": "Slides 4-8 generally match message to form with bars, callouts, and a hub-and-spoke framework, but several pages are overcrowded and rely on decorative digital imagery rather than simplifying the argument." }, "slidesAnalyzed": 12 }, "review": { "backend": null, "verdict": "Sharp analytical teaser with a strong stat-led opening and clean S-C-A-R skeleton, but the recommendation is deliberately withheld and the close is a lead-gen CTA — useful as a teaching example for action titles and complication framing, not for resolution.", "reviewedAt": "2026-04-25 09:39:02+00", "slidesSeen": 12, "suggestions": [ "Replace the p.3 'Executive summary' label with a one-sentence thesis title (e.g. 'Digitalization Heroes earn 37% more EBITDA — and they invest in pricing, not chatbots')", "Even in teaser format, give p.9 a populated action title that names the 2-3 plays (e.g. 'Avoid the Big Digital Fail by monetizing digital products and using Big Data for pricing') so the recommendation has substance, not just a header", "Demote the firm-credentials slide (p.11) to the appendix and let p.9 or a new 'next steps for your business' slide be the final reader-facing close before the contact CTA" ], "closingScore": 48, "openingScore": 84, "topStrengths": [ "Provocative cover thesis ('THE BIG DIGITAL FAIL – Why Only 1 in 4...') states the answer up front rather than warming up", "Stat-anchored action titles on p.4, p.5, p.6, p.8 each carry a complete insight on their own", "Clear complication-to-diagnosis pivot at p.8 ('Digitalization Heroes... 37% higher EBITDA') gives the reader a reward for following the analysis" ], "topWeaknesses": [ "Recommendation act (p.9) is marked sparse — the answer to 'how to avoid the Big Digital Fail' is structurally promised but not delivered in the inventoried content", "Exec summary slide (p.3) is titled 'Executive summary' rather than stating the one-line thesis — a missed lead-with-the-answer opportunity", "Closing pivots from insight (p.8) to firm self-promotion (p.11 'Simon-Kucher at a glance') and a contact CTA (p.12), so the deck ends as a marketing artifact, not a recommendation" ], "narrativeScore": 74, "pillarCritique": "No explicit section dividers in the 12-page inventory; the deck is a flat teaser, but the slide sequence implicitly groups into Problem (p.4-5), Trends (p.6-7), Diagnosis (p.8), Recommendation (p.9). The grouping is MECE-adjacent but never named for the reader.", "closingCritique": "The penultimate slide (p.9 'Our recommendations: How to avoid the Big Digital Fail') is flagged sparse — the actual prescription is withheld — and the deck closes with firm credentials (p.11) and a 'Want to know more?' contact CTA (p.12). It functions as a teaser/lead-gen close, not a Storymakers resolution.", "openingCritique": "Cover (p.1) leads with the answer in the headline ('Why Only 1 in 4 Companies Achieve Topline Growth with Digitalization'), and p.4 hits the proof statistic ('81% invested, only 23% saw topline impact') within four pages. The exec summary (p.3) is a generic 'Executive summary' label rather than a one-line thesis, which softens an otherwise sharp open.", "extractionSeconds": 74.59601, "narrativeCritique": "Clean S-C-A-R arc compressed into 12 pages: situation (digital is a priority, implied in cover), complication (p.4 '3 in 4 fail'), analysis (p.5-7 wrong investments, pricing pressure, salesforce shift), resolution (p.8 Heroes, p.9 recommendations). The 'resolution' act is structurally present but thinly populated — p.9 reads as a section header rather than a worked answer.", "titleQualityScore": 76, "titleQualityCritique": "Most analytical slides carry strong declarative action titles — e.g. p.4 '81% have invested in digitalization, but only 23% saw a topline impact' and p.5 'Most companies focus their digitalization investments on the wrong initiatives'. Weak spots are topic labels at structural slides: p.3 'Executive summary', p.10 'Set-up & methodology', p.12 'Want to know more?'." }, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "title": "Includes logos for Simon-Kucher, University of Rochester, and The Wharton School.", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/bJ7DupVgsFGfYS-iKyt0Zhh3DBO6-SO8jV12wYv_u1w/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMGVkOTRkMGMzYzlhOTUzL3AwMDEuanBn", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "balanced", "densityScore": 49, "componentCount": 6, "textChars": 524, "nDataPoints": 1, "notes": "Includes logos for Simon-Kucher, University of Rochester, and The Wharton School.", "elementsJson": [ "headline_text", "subtitle_text", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:52.81+00", "seconds": 6.389, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/1", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-1", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.25, "x": 0.73, "y": 0.08 }, "kind": "image", "text": "Simon-Kucher & Partners logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:52.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d043979b-219b-42a0-b384-20416191750d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.15, "x": 0.46, "y": 0.67 }, "kind": "image", "text": "University logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:52.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9213629b-b3f3-4531-b172-4e6ed95b1abe", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.25, "x": 0.73, "y": 0.64 }, "kind": "paragraph", "text": "September 2017\nBonn office\nSimon-Kucher & Partners\nGlobal Headquarters\nWilly-Brandt-Allee 13,\n53113 Bonn, Germany\nTel. +49 228 9843 0\npr@simon-kucher.com\nwww.simon-kucher.com", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:52.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0e210bcd-5690-4042-8b34-d33d13369b5c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.05, "y": 0.65 }, "kind": "paragraph", "text": "In collaboration with: The Center for Pricing at Simon Business School, University of Rochester, Z. John Zhang, Professor of Marketing at The Wharton School", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:52.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "175882fb-5425-4f66-bd9a-4c19c8f734e2", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.05, "y": 0.56 }, "kind": "paragraph", "text": "Results & Insights of the Global Pricing & Sales Study 2017", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:52.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e551b130-dcef-4fc2-9892-c1719a5314e3", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.05, "y": 0.4 }, "kind": "title", "text": "THE BIG DIGITAL FAIL – Why Only 1 in 4 Companies Achieve Topline Growth with Digitalization", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:52.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0cec3a92-d950-4e94-8188-f0f2da317029", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "2c7e7fb2-bfe2-4ce5-9f18-645761f236bf", "evidence": "This is a cover slide with a logo, title, and contact information.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:22:44.886225+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/p8DsyQjbtJi8ROEUyvX00liGumwh-I7EaRJxMZijh8w/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMGVkOTRkMGMzYzlhOTUzL3AwMDEuanBn", "imagePathAlt": "https://imgproxy.kitesheet.com/m4W8HZZfyakwPLXO4qvvwAsL1LQcrJRWZob8pmyfvOY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMGVkOTRkMGMzYzlhOTUzL3AwMDEucG5n", "thumbSrcAlt": "https://imgproxy.kitesheet.com/3mONqv6DbU_6jw52x3LWeaOKPCy_BDbdFBP1S3w7A68/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iMGVkOTRkMGMzYzlhOTUzL3AwMDEucG5n" }, { "page": 2, "type": "setup", "function": "other", "rawType": "disclaimer", "block": null, "metadata": { "slideType": "disclaimer", "slideTypeCanon": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "019de52d-0801-727b-b98a-5ed095aeee78", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "balanced", "densityScore": 49, "componentCount": 5, "textChars": 1019, "nDataPoints": 0, "notes": null, "elementsJson": [ "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:49.512+00", "seconds": 2.645, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/2", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-2", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.35, "w": 0.45, "x": 0.07, "y": 0.49 }, "kind": "disclaimer", "text": "A violation of this condition may infringe upon copyright, trademark, patent or other laws protecting proprietary and, or, intellectual property. In no event shall this document be delivered to anyone other than the intended recipient or original sender and violation may be considered a breach of law fully publishable by various domestic and international courts. If you have received this document in error, please respond to the originator of this message or email the Simon-Kucher & Partners Manager at the email address specified on the cover page and permanently delete and/or shred the original and any copies and any electronic form of this document and do not disseminate further.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:49.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7884be77-d0b4-4f01-9a07-5dfdbfc3db09", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.07, "y": 0.33 }, "kind": "disclaimer", "text": "Any dissemination, distribution, printing or copying of this document is strictly prohibited without the prior written agreement of Simon-Kucher & Partners. Accepting this document represents a commitment to maintain such a level of confidentiality.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:49.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9b8e9cee-a9a9-4cf7-b06d-d57ff6361f0f", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.4, "x": 0.53, "y": 0.22 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:49.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb26964e-f104-493d-8639-3dcf032b4bb4", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.3, "x": 0.03, "y": 0.92 }, "kind": "source-note", "text": "Source: Simon-Kucher & Partners, Global Pricing and Sales Study 2017", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:49.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "648f82da-5af5-4c62-bdf2-749b939afb6f", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.17, "x": 0.03, "y": 0.12 }, "kind": "title", "text": "Legal notice", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:49.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "85b4200a-a7d9-49d6-b786-3fa5a9837983", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 3, "type": "setup", "title": "The slide uses a honeycomb background pattern, typical of Simon-Kucher branding.", "function": "summarize", "rawType": "executive_summary", "block": null, "metadata": { "slideType": "executive_summary", "slideTypeCanon": { "name": "Executive summary", "slug": "executive_summary", "status": "active", "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 90, "componentCount": 10, "textChars": 1959, "nDataPoints": 5, "notes": "The slide uses a honeycomb background pattern, typical of Simon-Kucher branding.", "elementsJson": [ "headline_text", "bullet_list", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:50.426+00", "seconds": 3.551, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/3", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-3", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "18% of all companies are Digitalization Heroes.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec1-62da1780730e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.43, "x": 0.53, "y": 0.21 }, "kind": "list", "text": "18% of all companies are Digitalization Heroes. Digitalization Heroes avoid price wars and see a significant impact on their top line. On average, their EBITDA is 37% higher than that of other companies.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.426+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1708d32d-a998-4c74-a64b-d8d3c44d904c", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.43, "x": 0.53, "y": 0.38 }, "kind": "list", "text": "Digitalization Heroes demonstrate superior practices in strategy, marketing, sales and pricing. Digitalization Heroes are focused on revenue improvements, not cost cutting, and have a digitalization strategy & roadmap. They are superior at basic marketing tasks, e.g. make better use of data to develop and update their segmentation. Digitalization Heroes are more precise and faster at right-sizing their sales force. They invest more in pricing resources and use Big Data to make price decisions.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.426+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c7a2bd7-8b61-48f2-8cbe-2f42a7abbd1e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.43, "x": 0.05, "y": 0.41 }, "kind": "list", "text": "Most companies who fail at digitalization invest in the wrong initiatives. Optimizing prices using Big Data and monetizing digital products have been the initiatives with the greatest topline impact. Yet at the same time they are the most neglected initiatives.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.426+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1e606715-d001-4acc-8cbf-04c8426c65d9", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.43, "x": 0.05, "y": 0.21 }, "kind": "list", "text": "3 in 4 companies fail to grow their top line with digitalization. 81% of all companies have invested in digitalization initiatives in the past three years. 75% of those efforts were focused on increasing the top line, yet only 23% of all companies have seen an impact.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.426+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a43ba408-84ae-471f-947a-8ad32d205f40", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.43, "x": 0.05, "y": 0.6 }, "kind": "list", "text": "Companies can't \"escape\" digitalization as it will have a lasting impact on the marketplace going forward. Pricing pressure will continue to increase as it is heavily influenced by factors linked to digitalization. Digitalized companies are twice as likely to start price wars, with a detrimental impact on profit margins. Relationships with customers will change significantly, impacting the role of the salesforce. It will become more important than ever to correctly segment customers.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.426+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bdf708b4-8fd2-4211-b361-4eb51ea1ed3f", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "EBITDA: 37%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec1-6698e6fc5054", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.43, "x": 0.53, "y": 0.77 }, "kind": "paragraph", "text": "Simon-Kucher's digitalization framework helps companies in all industries to boost their top line.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.426+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a87c27d4-d026-49a2-873c-8a7ac3da7d66", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.03, "y": 0.92 }, "kind": "source-note", "text": "Source: Simon-Kucher & Partners, Global Pricing and Sales Study 2017", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.426+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "03aee6eb-3e71-4ff8-bdc2-2af8f0da658f", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.25, "x": 0.03, "y": 0.12 }, "kind": "title", "text": "Executive summary", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.426+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "447781dc-4f68-4dad-b986-f115ee820e6d", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "e4141b99-dee6-492d-ad7b-fd18d1a2876a", "evidence": "This slide is an executive summary of the report.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:22:44.678625+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 4, "type": "tension", "title": "The slide uses a sequence of questions to lead the reader to the conclusion that digitalization efforts are often misaligned with revenue growth.", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "dense", "densityScore": 59, "componentCount": 7, "textChars": 506, "nDataPoints": 7, "notes": "The slide uses a sequence of questions to lead the reader to the conclusion that digitalization efforts are often misaligned with revenue growth.", "elementsJson": [ "headline_text", "bar_chart_stacked", "pie_chart", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:51.202+00", "seconds": 4.317, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/4", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-4", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.82 }, "kind": "callout", "text": "3 in 4 companies fail to grow their top line with digitalization.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.202+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "16071e92-af31-4e73-8cd8-853df0340db4", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.12, "x": 0.35, "y": 0.35 }, "kind": "chart", "text": "Focus of initiatives", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.202+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d459f24-3f71-4d7a-81ac-a8a9a7c2bc50", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.12, "x": 0.11, "y": 0.35 }, "kind": "chart", "text": "Investment status", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.202+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d164e16b-47fb-4082-9c1e-1536abad60e8", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.68, "y": 0.38 }, "kind": "chart", "text": "Topline impact", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Pie chart", "slug": "pie", "status": "active", "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373", "version": 1, "description": null }, "framework": null }, "subkind": "pie", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.202+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "725b29aa-cd6c-491a-b48e-7b4430a3c3f8", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "topline impact: 23%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec1-ac816841c5e4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "source-note", "text": "Source: Global Pricing & Sales Survey 2017. NOTE: Digitalization is referred to as use of digital technologies to change a business model or improve process efficiency of customer interactions to increase the value-to-customer and produce incremental revenue streams.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.202+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e54fb181-e700-469c-af13-02cb91bacc98", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.65, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "81% of all companies surveyed have made investments in digitalization, but only 23% saw a topline impact", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.202+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "190f2d41-a4f7-477d-8523-7f90c2ed0648", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "092e9b27-2137-470e-899e-1735c3571bd3", "evidence": "The slide presents a problem statement with statistics.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:22:44.746027+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "4e578266-9dca-446e-b7ab-643e4ff18655", "evidence": "The slide uses a series of questions to diagnose a business performance gap.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:02:51.202+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "diagnostic-test" } ], "arcBeats": [ { "to": 4, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 4, "name": "Problem", "beatId": "58416c93-fbc0-41df-8218-056987ddca08", "matchId": "9d3bbe93-ad56-4113-a413-4bdf13d687f0", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The document identifies the problem on page 4, highlighting that 81% of companies have invested in digitalization but only 23% have seen a topline impact.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 4, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "068682db-7fdb-49f0-9462-14f0e006e5e8", "evidence": "The document highlights the consequences of inaction on pages 4-9, presenting data and insights on the challenges and opportunities of digitalization.", "position": 0, "objective": "What are the consequences of not making the right investments in digitalization?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.303095+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 8, "from": 4, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null }, "matchId": "1e10c32a-60d2-4c75-b385-f492b992b611", "evidence": "The document presents the voice of the customer on pages 4-8, highlighting key findings and insights from the study.", "position": 1, "objective": "What are the key findings from the global pricing sales study?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.340482+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 5, "type": "analysis", "title": "The slide uses a dual-bar chart layout to contrast investment frequency with impact success, specifically calling out the gap in pricing and monetization initia", "function": "diagnose", "rawType": "diagnosis", "block": null, "metadata": { "slideType": "diagnosis", "slideTypeCanon": { "name": "Diagnosis", "slug": "diagnosis", "status": "active", "canonId": "019de52d-0cd7-7212-898f-0464041ff8d8", "version": 1, "description": null }, "function": "diagnose", "functionCanon": { "name": "Diagnose", "slug": "diagnose", "status": "active", "canonId": "019de52d-1657-7223-acc5-7437d878c850", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 81, "componentCount": 9, "textChars": 810, "nDataPoints": 18, "notes": "The slide uses a dual-bar chart layout to contrast investment frequency with impact success, specifically calling out the gap in pricing and monetization initiatives.", "elementsJson": [ "headline_text", "bar_chart_horizontal", "callout_box", "footnote", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:50.088+00", "seconds": 3.156, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/5", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-5", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.1, "x": 0.48, "y": 0.25 }, "kind": "callout", "text": "Highest investment in low-return initiative", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "00ffaed0-831f-4a57-8953-435d8880461c", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.1, "x": 0.48, "y": 0.65 }, "kind": "callout", "text": "Low investment in high-return initiatives", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "71210be3-4741-43c8-a417-048fcda86944", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Initiatives to optimize prices using Big Data and monetize digital products have the highest topline impact, yet are the two areas where companies invest the least.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec2-62f2b117d09e", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.4, "x": 0.05, "y": 0.2 }, "kind": "chart", "text": "Digitalization initiatives that companies invested in", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "10d7a6ca-0f2a-4e73-89e7-6cf3547bfbe5", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.35, "x": 0.6, "y": 0.2 }, "kind": "chart", "text": "% of companies that saw visible topline impact", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eb823542-ebac-4b52-8e37-cdcaacbb3fbd", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "topline impact: 48%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec2-662b6f529c2a", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.8 }, "kind": "paragraph", "text": "Initiatives to optimize prices using Big Data and monetize digital products have the highest topline impact, yet are the two areas where companies invest the least.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df6b3d63-7fd0-41a5-a3d9-ac4c02438d1c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.89 }, "kind": "source-note", "text": "Source: Global Pricing & Sales Survey 2017 (n = 1,925); Q14 What digitalization initiatives have you invested in so far?; *Note: %s will not add to 100% as companies were able to select multiple choices", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d21797a6-05ca-41fc-856d-23c0e9c9becc", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Most companies focus their digitalization investments on the wrong initiatives", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "191df7cb-022b-42e5-b96d-0ae1a6307ee6", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "ff7e56f6-8089-436a-904a-531b80ee4e5d", "evidence": "The slide identifies a performance gap between investment and outcome.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:02:50.088+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "diagnostic-test" } ], "arcBeats": [ { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 5, "name": "Agitate", "beatId": "f9f54018-30d8-42a1-81ef-fa1c9b293b45", "matchId": "9d3bbe93-ad56-4113-a413-4bdf13d687f0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The document agitates the problem on pages 5-6, highlighting the challenges and increased pricing pressure driven by digitalization.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 4, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "068682db-7fdb-49f0-9462-14f0e006e5e8", "evidence": "The document highlights the consequences of inaction on pages 4-9, presenting data and insights on the challenges and opportunities of digitalization.", "position": 0, "objective": "What are the consequences of not making the right investments in digitalization?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.303095+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 8, "from": 4, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null }, "matchId": "1e10c32a-60d2-4c75-b385-f492b992b611", "evidence": "The document presents the voice of the customer on pages 4-8, highlighting key findings and insights from the study.", "position": 1, "objective": "What are the key findings from the global pricing sales study?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.340482+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 6, "type": "analysis", "title": "Includes a callout highlighting that the top 3 drivers are linked to digitalization and a footer note about price wars.", "function": "diagnose", "rawType": "diagnosis", "block": null, "metadata": { "slideType": "diagnosis", "slideTypeCanon": { "name": "Diagnosis", "slug": "diagnosis", "status": "active", "canonId": "019de52d-0cd7-7212-898f-0464041ff8d8", "version": 1, "description": null }, "function": "diagnose", "functionCanon": { "name": "Diagnose", "slug": "diagnose", "status": "active", "canonId": "019de52d-1657-7223-acc5-7437d878c850", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 8, "textChars": 631, "nDataPoints": 7, "notes": "Includes a callout highlighting that the top 3 drivers are linked to digitalization and a footer note about price wars.", "elementsJson": [ "bar_chart_stacked", "bar_chart_horizontal", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:50.382+00", "seconds": 3.35, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/6", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-6", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.15, "x": 0.78, "y": 0.35 }, "kind": "callout", "text": "Top 3 drivers can all be linked to digitalization!", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.382+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "164e59aa-0ddc-457c-b37a-d891b30fe4e2", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.22, "y": 0.52 }, "kind": "callout", "text": "67% of all industries are currently involved in a price war.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.382+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef15a151-0d80-4c66-9496-a6d3942b01e8", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.3, "x": 0.4, "y": 0.35 }, "kind": "chart", "text": "Top 5 reasons for intensified price pressure", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.382+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54c092ea-f005-4c87-9267-9074151484d7", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.1, "x": 0.18, "y": 0.35 }, "kind": "chart", "text": "Experienced higher price pressure in the last two years?", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.382+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dcfc19ee-833e-4e7d-8441-b4559c331b30", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Pricing pressure: 75%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:24+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec2-9b4cdb791d2c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.1, "y": 0.78 }, "kind": "paragraph", "text": "Digitalized companies are 2x as likely to start price wars!", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.382+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dc561647-7937-4518-a5a6-ebf941f3612c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.88 }, "kind": "source-note", "text": "Source: Global Pricing & Sales Survey 2017 (n = 1,925); Q19 Have you experienced higher price pressure in the last two years...; Q20 In your opinion, why has price pressure intensified? (select 1-3); Note that %s will not add to 100%...", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.382+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "963a6f34-8e1b-4ff6-b3cb-efad7aece07f", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "The increased pricing pressure in the last two years is mainly driven by factors linked to digitalization", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.382+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "50c32ea2-c0c2-4924-8280-0be747e5e507", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 5, "name": "Agitate", "beatId": "f9f54018-30d8-42a1-81ef-fa1c9b293b45", "matchId": "9d3bbe93-ad56-4113-a413-4bdf13d687f0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The document agitates the problem on pages 5-6, highlighting the challenges and increased pricing pressure driven by digitalization.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 4, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "068682db-7fdb-49f0-9462-14f0e006e5e8", "evidence": "The document highlights the consequences of inaction on pages 4-9, presenting data and insights on the challenges and opportunities of digitalization.", "position": 0, "objective": "What are the consequences of not making the right investments in digitalization?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.303095+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 8, "from": 4, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null }, "matchId": "1e10c32a-60d2-4c75-b385-f492b992b611", "evidence": "The document presents the voice of the customer on pages 4-8, highlighting key findings and insights from the study.", "position": 1, "objective": "What are the key findings from the global pricing sales study?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.340482+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 7, "type": "analysis", "title": "The slide uses a matrix-like layout to compare survey responses across three customer segments.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 59, "componentCount": 6, "textChars": 769, "nDataPoints": 9, "notes": "The slide uses a matrix-like layout to compare survey responses across three customer segments.", "elementsJson": [ "headline_text", "bar_chart_grouped", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:50.503+00", "seconds": 3.32, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/7", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-7", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.15, "x": 0.32, "y": 0.53 }, "kind": "callout", "text": "Stronger relationship mgmt. necessary", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "25561cd6-6a96-4c22-9515-a76d92872fbf", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.8, "x": 0.1, "y": 0.3 }, "kind": "chart", "text": "Survey results for Large, Medium, and Small customers regarding the future role of personal relationships.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f0d1d15f-4a60-44a4-9c2e-059bd0addfe5", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Expected evolution of personal relationships: 73%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:33+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec6-9df17ddda43f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.95, "x": 0.03, "y": 0.88 }, "kind": "source-note", "text": "Source: Global Pricing & Sales Survey 2017 (n = 1,925); Q10: How do you expect the role of personal relationships between sales teams and the A-customer to evolve? Q10: How do you expect the role of personal relationships between sales teams and the B-customer to evolve? Q10: How do you expect the role of personal relationships between sales teams and the C/D-customer to evolve? Simon-Kucher & Partners, Global Pricing and Sales Study 2017", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e3c96d33-8dc2-43e1-90f3-fe7f32e22c5c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.79 }, "kind": "title", "text": "Correctly segmenting customers will become more important than ever.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "113aa3ef-fdde-4abe-9b4b-2193c46c6d56", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.45, "x": 0.03, "y": 0.08 }, "kind": "title", "text": "Digitalization will change the role of the salesforce significantly", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cff8c67e-a719-4022-8416-b6bdfbc70fca", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "3f66f93d-44f0-4d66-a8bd-c337489aac39", "evidence": "Segmentation by customer size (Large, Medium, Small)", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:02:50.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "market-segmentation-pyramid" } ], "arcBeats": [], "loops": [ { "to": 9, "from": 4, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "068682db-7fdb-49f0-9462-14f0e006e5e8", "evidence": "The document highlights the consequences of inaction on pages 4-9, presenting data and insights on the challenges and opportunities of digitalization.", "position": 0, "objective": "What are the consequences of not making the right investments in digitalization?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.303095+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 8, "from": 4, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null }, "matchId": "1e10c32a-60d2-4c75-b385-f492b992b611", "evidence": "The document presents the voice of the customer on pages 4-8, highlighting key findings and insights from the study.", "position": 1, "objective": "What are the key findings from the global pricing sales study?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.340482+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 8, "type": "resolution", "title": "The slide uses a hub-and-spoke layout to centralize the success factors.", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 86, "componentCount": 10, "textChars": 997, "nDataPoints": 7, "notes": "The slide uses a hub-and-spoke layout to centralize the success factors.", "elementsJson": [ "headline_text", "numbered_list", "paragraph", "photo", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:54.904+00", "seconds": 7.586, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/8", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-8", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.8, "x": 0.1, "y": 0.8 }, "kind": "callout", "text": "Digitalization Heroes have an EBITDA that is 37% higher (4.7%-pts.) on average than that of other companies!", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef0cad31-7498-4594-96ba-bc7bf396ef44", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.4, "y": 0.38 }, "kind": "diagram", "text": "Digitalization Heroes Success Factors", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "110fa348-5633-4949-8378-5fb10e32829e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.23, "x": 0.735, "y": 0.105 }, "kind": "image", "text": "SIMON KUCHER & PARTNERS", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b8e80d8f-c1f0-4b2a-b12a-b957241e80c1", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.03, "y": 0.24 }, "kind": "list", "text": "Strategy: They focus on revenue improvements and are 84% more likely to have a roadmap in place to implement their digitalization strategy.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "215ce610-d78d-4e19-9fc2-45a7c518bd0d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.55, "y": 0.54 }, "kind": "list", "text": "Pricing: They employ 3.75x more people working full-time in pricing and are 2x as likely to use Big Data for price decisions.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6d7a3bbc-c203-438d-b7ce-6da00e8ed65b", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.03, "y": 0.54 }, "kind": "list", "text": "Sales: They have a better understanding of their ideal salesforce size and are able to adjust 1.75x faster. They also digitalize the sales process itself.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c870e91c-d0d7-4832-8840-8cbb502d2996", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.55, "y": 0.24 }, "kind": "list", "text": "Marketing: They cover the marketing basics and are 1.8x times more likely to use Big Data for customer segmentation.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d547b674-3f3e-46d5-b46b-e3f2fc939753", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "EBITDA: 37%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:25+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec2-d8054f97c522", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.85, "x": 0.03, "y": 0.89 }, "kind": "source-note", "text": "Source: Simon-Kucher & Partners; Global Pricing & Sales Survey 2017 (n = 1,925). * Companies that invest in and see the topline impact from digitalization; they also don't start price wars.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b0f26102-2ae4-435d-a7c4-5382e2f7a721", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.65, "x": 0.03, "y": 0.08 }, "kind": "title", "text": "18% of all companies are \"Digitalization Heroes\"* who outperform other companies on four levels", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "33139071-2dc9-48a5-b6e0-f90fd69eecc1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "8556157c-b7f6-47eb-919b-c9954b57530a", "evidence": "Central circle with four surrounding quadrants", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:02:54.904+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "hub-spoke" } ], "arcBeats": [], "loops": [ { "to": 9, "from": 4, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "068682db-7fdb-49f0-9462-14f0e006e5e8", "evidence": "The document highlights the consequences of inaction on pages 4-9, presenting data and insights on the challenges and opportunities of digitalization.", "position": 0, "objective": "What are the consequences of not making the right investments in digitalization?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.303095+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 8, "from": 4, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null }, "matchId": "1e10c32a-60d2-4c75-b385-f492b992b611", "evidence": "The document presents the voice of the customer on pages 4-8, highlighting key findings and insights from the study.", "position": 1, "objective": "What are the key findings from the global pricing sales study?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.340482+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 9, "type": "resolution", "title": "The slide uses a numbered list format to present strategic advice.", "function": "recommend", "rawType": "recommendation", "block": null, "metadata": { "slideType": "recommendation", "slideTypeCanon": { "name": "Recommendation", "slug": "recommendation", "status": "active", "canonId": "019de52d-0c35-718b-8bbb-772a56a31ecd", "version": 1, "description": null }, "function": "recommend", "functionCanon": { "name": "Recommend", "slug": "recommend", "status": "active", "canonId": "019de52d-1609-764f-9882-9ef3ede71d8b", "version": 1, "description": null }, "density": "balanced", "densityScore": 47, "componentCount": 4, "textChars": 1034, "nDataPoints": 1, "notes": "The slide uses a numbered list format to present strategic advice.", "elementsJson": [ "headline_text", "numbered_list", "footnote", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:53.846+00", "seconds": 6.447, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/9", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-9", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.25, "x": 0.735, "y": 0.105 }, "kind": "image", "text": "SIMON KUCHER & PARTNERS", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:53.846+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e1b6b70e-4305-42f5-915c-39882fe994a2", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.92, "x": 0.04, "y": 0.28 }, "kind": "list", "text": "1. Focus digital transformation on delivering topline growth – not only on reducing costs – and develop a clear digitalization strategy & roadmap.\n2. Invest in data-driven price optimization and monetization of digital offers as these have the highest topline impact.\n3. Invest in professional pricing resources, who use Big Data to make smart price decisions and execute value-adding pricing strategies. Do not start price wars.\n4. Improve your customer segmentation and sales processes along your digital journey. This avoids automating ineffective processes. Use digitalization to free up your salesforce and help them engage with the right customers.\n5. Make digitalization a C-level responsibility, and do not leave it only to your IT team. You cannot automate (or digitalize) your way into a strategy. Work with all areas, from marketing, sales, and pricing to operations.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:53.846+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "af22ef17-0aa9-4a3d-b8cf-996b49d5b347", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.38, "x": 0.03, "y": 0.89 }, "kind": "source-note", "text": "Source: Simon-Kucher & Partners; Global Pricing & Sales Survey 2017 (n = 1,925)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:53.846+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "40fd8904-037d-4f7b-8411-2b02f82ce98d", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.67, "x": 0.03, "y": 0.12 }, "kind": "title", "text": "Our recommendations: How to avoid the Big Digital Fail", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:53.846+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fc572170-0827-4982-a2b2-e3eb4b2bc2e0", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "a5a82ae0-e58d-4a26-9fef-f2a4eca192ab", "evidence": "Numbered list of strategic recommendations", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:02:53.846+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "list-presentation" } ], "arcBeats": [ { "to": 9, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 9, "name": "Solution", "beatId": "d2d6f329-ccfe-48e2-8b09-d532bb179d82", "matchId": "9d3bbe93-ad56-4113-a413-4bdf13d687f0", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "The document offers a solution on page 9, providing recommendations on how to avoid the 'Big Digital Fail'.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 9, "from": 4, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "068682db-7fdb-49f0-9462-14f0e006e5e8", "evidence": "The document highlights the consequences of inaction on pages 4-9, presenting data and insights on the challenges and opportunities of digitalization.", "position": 0, "objective": "What are the consequences of not making the right investments in digitalization?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:09:53.303095+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 10, "type": "appendix", "title": "Includes a background watermark of a process flow diagram.", "function": "appendix", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 7, "textChars": 999, "nDataPoints": 4, "notes": "Includes a background watermark of a process flow diagram.", "elementsJson": [ "bullet_list", "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:51.182+00", "seconds": 3.478, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/10", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-10", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.95, "x": 0.03, "y": 0.9 }, "kind": "disclaimer", "text": "Source: Global Pricing & Sales Survey 2017 (n = 1,925); *replies were cut from the valid response sample due to incomplete answers, or answers that did not meet timing threshold, inconsistent responses. Simon-Kucher & Partners, Global Pricing and Sales Study 2017", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.182+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "63f912b4-1977-49a4-b41f-452618f86bf7", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.75, "x": 0.22, "y": 0.25 }, "kind": "list", "text": "Methodology: Online survey conducted by Simon-Kucher & Partners in collaboration with the Center for Pricing at Simon Business School, University of Rochester, and Z. John Zhang, Professor of Marketing at The Wharton School. 30 questions on business environment, digitalization, pricing, and sales practices.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.182+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5c1cfacb-4086-40fd-92d8-004bb8aa3825", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.75, "x": 0.22, "y": 0.78 }, "kind": "list", "text": "Sample size: 1,925 valid responses (3,296 responses originally*)", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.182+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "96dfc4bf-4540-4206-a7aa-177854e1f452", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.75, "x": 0.22, "y": 0.49 }, "kind": "list", "text": "Timing: July to August 2017", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.182+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d625d256-3700-4e7e-9a5a-5143f1801d71", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.75, "x": 0.22, "y": 0.56 }, "kind": "list", "text": "Respondents: Over 40 countries, mainly from the US, Europe, and Asia. From all major industries. 45% C-level executives, 45% middle management. Panelists from SSI, an independent market research institute, as well as Simon-Kucher & Partners clients and prospects.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.182+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f992b86c-8af9-4e47-a092-0808ff951dc6", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Sample size: 1,925", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec2-2066ef0b9294", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.65, "x": 0.03, "y": 0.12 }, "kind": "title", "text": "Set-up & methodology of the Global Pricing & Sales Study", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.182+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "12870e6d-dbdb-40ae-b402-af42e9b388bb", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 11, "type": "setup", "title": "Includes a list of office locations, a service wheel diagram, competitive ranking tables, and testimonial quotes.", "function": "summarize", "rawType": "executive_summary", "block": null, "metadata": { "slideType": "executive_summary", "slideTypeCanon": { "name": "Executive summary", "slug": "executive_summary", "status": "active", "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 86, "componentCount": 10, "textChars": 1149, "nDataPoints": 4, "notes": "Includes a list of office locations, a service wheel diagram, competitive ranking tables, and testimonial quotes.", "elementsJson": [ "map", "infographic", "bullet_list", "comparison_table", "quote_block" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:51.239+00", "seconds": 3.509, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/11", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-11", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.15, "x": 0.55, "y": 0.25 }, "kind": "diagram", "text": "TopLine Power service wheel", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fc8b793f-a445-4fe5-891e-13d9be951ff7", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.03, "y": 0.25 }, "kind": "image", "text": "Global office locations map", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Map", "slug": "map", "status": "active", "canonId": "019de52c-fe4d-77bd-b0a4-d72d58b9e5a4", "version": 1, "description": null }, "framework": null }, "subkind": "map", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3e34100c-d8b3-4d7e-a6de-cc7abad2819a", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.15, "x": 0.34, "y": 0.25 }, "kind": "list", "text": "Amsterdam, Atlanta, Barcelona, Beijing, Bonn, Boston, Brussels, Cologne, Copenhagen, Dubai, Frankfurt, Geneva, Hamburg, Hong Kong, Istanbul, London, Luxembourg, Madrid, Milan, Mountain View, Munich, New York, Paris, San Francisco, Santiago de Chile, São Paulo, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vienna, Warsaw, Zurich", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "14fbdf59-1320-41fc-99fb-8fe6b7bd2e92", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.2, "x": 0.75, "y": 0.25 }, "kind": "list", "text": "Growth and competitive strategies, Product portfolio (re-)design, Pricing excellence, Sales strategies and sales channel optimization, Customer-centric digital approaches, End-to-end transformation towards customer excellence", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9c020587-6812-4f7d-ae8c-7e8b7e193f7b", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Revenue: €240m", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec2-047d6e543b3c", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.45, "x": 0.52, "y": 0.58 }, "kind": "quote", "text": "World leader in giving advice to companies on how to price their products - BusinessWeek; The world's leading pricing consultancy - The Economist; Pricing strategy specialists - The Wall Street Journal; In pricing you offer something nobody else does - Professor Peter Drucker", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "98dbebda-c51c-4194-8f69-08df9ebb95a3", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "In pricing you offer something nobody else does - Professor Peter Drucker", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec2-02ef15ce8e3f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.03, "y": 0.9 }, "kind": "source-note", "text": "Source: brand eins, Capital, Forbes surveys", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9524c83f-cb87-47af-9391-0d5f20cd4dd0", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.45, "x": 0.03, "y": 0.58 }, "kind": "table", "text": "Ranking comparison across brand eins, Capital, and Forbes", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c49e727c-3968-4e46-b3b5-3a826ef686ad", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.03, "y": 0.08 }, "kind": "title", "text": "Simon-Kucher at a glance: World leader in pricing, marketing, & sales advisory", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90623baa-74d5-4fe5-9d41-686589bf8bd3", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6826602a-83c2-450c-a81f-3f459960481a", "evidence": "The slide provides an overview of the company.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:22:45.018306+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "fbeb177e-8ff0-475d-9818-13c649b84579", "evidence": "Service offering diagram", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:02:51.239+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "hub-spoke" } ], "arcBeats": [], "loops": [], "locked": true }, { "page": 12, "type": "appendix", "function": "other", "rawType": "appendix", "block": null, "metadata": { "slideType": "appendix", "slideTypeCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-0762-71f8-b564-89ab863301cc", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "balanced", "densityScore": 31, "componentCount": 5, "textChars": 376, "nDataPoints": 0, "notes": null, "elementsJson": [ "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:02:50.729+00", "seconds": 2.979, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5de0-76bd-a164-2ed847bc56dd/12", "deck": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd", "deckAnchor": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd#slide-12", "deckJson": "/decks/019dd923-5de0-76bd-a164-2ed847bc56dd.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "For a complete version of the GPSS or to learn more about Digitalization and ToplinePower™ please reach out to your local Simon-Kucher office:", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:23+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec1-ed659c27c17c", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.23, "x": 0.735, "y": 0.105 }, "kind": "image", "text": "Simon-Kucher & Partners logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c201b333-c48b-4922-966e-5fda478bc52c", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "list", "text": "List of 32 global offices with email addresses", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "404f73a2-41fa-47fd-9422-a5cec797de72", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.18 }, "kind": "paragraph", "text": "For a complete version of the GPSS or to learn more about Digitalization and ToplinePower™ please reach out to your local Simon-Kucher office:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f2472b2e-c335-415b-88e8-628538ecac42", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.05, "y": 0.12 }, "kind": "title", "text": "Want to know more?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:50.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3ca9c868-c447-4f04-a56a-9250e439fca0", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 4, "to": 4, "label": "Problem", "description": "The document identifies the problem on page 4, highlighting that 81% of companies have invested in digitalization but only 23% have seen a topline impact." }, { "from": 5, "to": 6, "label": "Agitate", "description": "The document agitates the problem on pages 5-6, highlighting the challenges and increased pricing pressure driven by digitalization." }, { "from": 9, "to": 9, "label": "Solution", "description": "The document offers a solution on page 9, providing recommendations on how to avoid the 'Big Digital Fail'." } ], "loops": [ { "from": 4, "to": 9, "label": "Cost Of Inaction", "description": "What are the consequences of not making the right investments in digitalization?" }, { "from": 4, "to": 8, "label": "Voice Of Customer", "description": "What are the key findings from the global pricing sales study?" } ] }