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null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:18.662+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "167d21ab-1492-4ae7-b6e9-3bbfc7bbbdec", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.458, "x": 0.512, "y": 0.665 }, "kind": "paragraph", "text": "Viewing the results as a whole, it appears that while the majority of companies are keen to talk about the SDGs they have yet to get specific about how they're embedding them into 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Why is this happening?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:18.662+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "318ba6bc-11b8-4c02-96ae-7bddd729e73d", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.38, "x": 0.59, "y": 0.49 }, "kind": "paragraph", "text": "disclosed meaningful Key Performance Indicators (KPIs) and targets related to the Goals – suggesting the selection of priority SDGs isn't backed up 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Does the company mention the SDGs?", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:16.649+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2cefa771-e32e-4a07-ab85-ea8d954dcf21", "parentComponentId": null }, { "bbox": { "h": 0.52, "w": 0.43, "x": 0.05, "y": 0.228 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:16.649+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "42e8b8c7-4ac6-444f-93f9-878f738297a5", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of companies mentioning SDGs: 72%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:44:10+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-d9f4-73c3-b037-da384c658a26", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.3, "x": 0.51, "y": 0.74 }, "kind": "source-note", "text": "Source: PwC, SDG Reporting Challenge 2018 Base: All companies (729)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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"image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:15.578+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d0f5bae7-9d65-461e-96ee-79f7778ab59b", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.37, "x": 0.61, "y": 0.25 }, "kind": "paragraph", "text": "SSE demonstrate good reporting practices throughout their sustainability report. SSE discloses a RAG (red, amber, green) rating to represent the status of progress made against their business targets and SDGs, emphasising the priority areas for the business. The company conducted a materiality assessment of all 169 SDG targets to identify priority areas. Based on their research, SSE prioritised 8 SDGs with the top 3 priorities being Climate Action (SDG13), Industry, Innovation and Infrastructure (SDG9) and Affordable and Clean Energy (SDG7). For each Goal, they've prioritised specific SDG targets which are most relevant to their business. Overall, 15 targets were identified to be highly material, including two of the targets for their most important SDG, Climate Action (SDG13): 13.1 (Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries) and 13.2 (Integrate climate change measures into national policies, strategies and planning).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:15.578+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "23b1ab89-6951-41b2-adfe-d6cbb3f4539b", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.42, "x": 0.04, "y": 0.25 }, "kind": "paragraph", "text": "The SDGs undoubtedly are now part of corporate discourse both inside the organisation and with external stakeholders, but what does that mean in terms of adopting the most relevant Goals and implementing them into strategy and operations?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:15.578+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "28f1c95f-4823-4454-af81-a3690d2820f7", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.04, "y": 0.58 }, "kind": "paragraph", "text": "Yet again, Life Below Water (SDG14) ranks last in corporate priorities. Zero Hunger (SDG2) and No Poverty (SDG1) also barely register with companies as SDG priorities. This may be because, aside from major food producers, most company management teams view these Goals as priorities for government, and they struggle to see how they can make a positive difference, or are unsure how to measure or capture their impact on these SDGs. As companies tend to review the SDGs at a goal instead of a target level, this broad thinking may be common if misguided. It may also explain that the average company prioritised 7.3 of the 17 goals - a high number of goals that could reflect the fact that key individual goals for the business are not receiving enough attention.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:15.578+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "299aa757-01a8-4173-803d-74c16f09cd31", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.42, "x": 0.04, "y": 0.32 }, "kind": "paragraph", "text": "Of the 729 companies, 50% have prioritised the SDGs they believe are most important to their business. The most popular priorities remain unchanged from last year's research, with the majority of organisations still focused on three main SDGs - Decent Work and Economic Growth (SDG8), Climate Action (SDG13) and Responsible Consumption and Production (SDG12) (See Figure 4: Company prioritisation of the SDGs). We believe that the reasons for prioritising these three goals are varied but contributing factors could include the fact that, if you haven't taken the time to explore the SDGs in great depth these three might appear the obvious ones where business has a role to play. In short, it's what should be business as usual. Take Climate Action (SDG13) for example. There are already mature mechanisms and frameworks in place to measure and report greenhouse gas (GHG) emissions while new measures like the Task Force on Climate-related Financial Disclosures (TCFD), the EU Non-Financial Reporting Directive and growing individual stock exchange requirements to disclose GHG emissions mean that prioritising Climate Action is essential.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:15.578+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3b6b589e-a378-4d74-9b43-c98196de6dd2", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.35, "x": 0.61, "y": 0.51 }, "kind": "source-note", "text": "Source: http://sse.com/media/522476/SSE-plc-Sustainability-Report-2018.pdf", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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Which SDGs have been identified as most relevant or a priority?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:13.282+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3081438b-217e-4a49-820c-a5d98e157ecc", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.375, "x": 0.047, "y": 0.945 }, "kind": "source-note", "text": "Source: PwC, SDG Reporting Challenge 2018 Base:Companies with priority SDGs (362)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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Measurement. Companies need more guidance on how to measure positive and negative impacts in key areas, and how these link to the SDGs and their underlying targets. Even before companies can get to measurement, they have to establish those issues that are more or less material for the future of the business, in terms of significant risks and opportunities. These can then be used to identify which SDGs need to be the focus of attention. The importance of this is often well understood, but it can be challenging to achieve in practice.\n\n2. Reporting frameworks. Companies also need more clarity on how to make the link between SDGs and established reporting frameworks and standards. This would also help to drive comparability of data between companies. Extensive work has already been undertaken by the United Nations Global Compact (UNGC) and the Global Reporting Initiative (GRI) to identify the key actions and relevant business disclosures for each of the 169 SDG targets, which provides a foundation for this approach. (See Business Reporting on the SDGs: An Analysis of the Goals and Targets on page 17).", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:15.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cc05dc2e-7bdb-4720-81f5-e459ebaabec2", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.438, "x": 0.512, "y": 0.555 }, "kind": "paragraph", "text": "There may be several reasons for this superficial engagement:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:15.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8cca1459-e70d-46ff-8266-2e452ca403c3", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.438, "x": 0.512, "y": 0.465 }, "kind": "paragraph", "text": "One other flaw that we have noticed is that, while many companies are referring to having priority SDGs, they fail to look more deeply at each Goal and investigate the underlying targets. Very few go into more detail in terms of concrete KPIs to measure their performance over time. (See Case study: Danone on page 17).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:11:15.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a6c36b03-a13d-402f-b3cf-5affba91a2d3", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.438, "x": 0.512, "y": 0.228 }, "kind": "paragraph", "text": "In some cases it appears that companies simply are selecting SDGs that correspond to existing activities and metrics they are already capturing. As a first step this makes sense but it also suggests that the organisations are viewing the SDGs as another reporting lens rather than an opportunity and responsibility for the entire business. While it is important to disclose existing efforts that are demonstrably driving positive change, more needs to be done in terms of identifying new actions that could contribute to the SDGs, what that means in terms of opportunities within the business and any instances where negative impacts need to be addressed. Simply relabeling existing efforts in SDG terms will be insufficient to create the scale of change that is necessary to achieve the SDGs. 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Just 28% identified quantitative KPIs for their relevant SDGs, and only 23% demonstrated meaningful engagement by setting targets or also linking to societal impact (See Figure 8: Overall quality of SDG reporting). 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First, we are one year further on since ratification of the SDGs in 2015 so companies have had more time to incorporate relevant measures on the Goals into their reporting. 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