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          "slug": "41-so-what-cascade",
          "status": "active",
          "bestFor": "Data presentations, executive summaries, driving to recommendations",
          "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
          "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019de93b-6d54-73d9-a9c9-edcf78719452",
        "evidence": "NPS dashboard (p.75) -> CEO survey 43% viability stat -> CFO concerns -> leadership award.",
        "position": 9,
        "objective": "Move from client-satisfaction data to CEO/CFO sentiment and what it implies",
        "confidence": 55,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 81,
        "from": 80,
        "loop": {
          "name": "15_why_now",
          "slug": "15-why-now",
          "status": "active",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "019de93b-6d75-747b-9522-f55aded88532",
        "evidence": "Investor 5-yr climate-risk concern (37%) + CEO-survey stacked bar showing high impact across cost, supply chain, assets.",
        "position": 10,
        "objective": "Establish urgency of climate risk for businesses",
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 86,
        "from": 82,
        "loop": {
          "name": "21_before_after",
          "slug": "21-before-after",
          "status": "active",
          "bestFor": "Product demos, process improvements, ROI justification",
          "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019de93b-6d95-728d-a46b-1cb17a12c695",
        "evidence": "Energy/travel/emissions dashboards across FY19-FY23 + paper consumption -14% after green-office task force.",
        "position": 11,
        "objective": "Show environmental footprint over time and the reduction interventions taken",
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Curiosity Gap",
          "slug": "curiosity-gap",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
          "version": 1,
          "bodyDocId": null,
          "description": "People seek missing information - create open questions that demand resolution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de93b-7fcb-75fb-ab2a-70947cb68500",
        "evidence": "Opens climate-risk question that the next slide answers",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 50,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 80,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de93b-6dfa-745f-b37c-d620984d1abd",
        "evidence": "Opens loop framing context-conflict-action",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de93b-6fce-77f4-b896-378583fe8047",
        "evidence": "17 topics chunked into icon categories",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de93b-72b4-715d-90f5-5ebd801372c6",
        "evidence": "Opens cascade of strategy -> data -> result",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 50,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de93b-73e3-73cf-be0e-7d172abbfd98",
        "evidence": "Opens loop contrasting baseline vs target vs current",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 29,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Goal Gradient Effect",
          "slug": "goal-gradient-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a557-730d-9b61-dd1a7bccbcb2",
          "version": 1,
          "bodyDocId": null,
          "description": "Motivation increases as people approach their goal - show progress",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de93b-74ac-7641-bd85-c6e7bc3ca4a2",
        "evidence": "Progress bars (91%, 51%) visualise advance toward FY30 goal",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 31,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Progressive Disclosure",
          "slug": "progressive-disclosure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ac0e-734f-96a9-2a5ce72bdc19",
          "version": 1,
          "bodyDocId": null,
          "description": "Users less overwhelmed when complex features revealed gradually",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect",
          "Designer"
        ],
        "matchId": "019de93b-7658-73dc-84e0-c4ea086dda22",
        "evidence": "Opens AI zoom-in narrative across 4 slides",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 40,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Progressive Disclosure",
          "slug": "progressive-disclosure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ac0e-734f-96a9-2a5ce72bdc19",
          "version": 1,
          "bodyDocId": null,
          "description": "Users less overwhelmed when complex features revealed gradually",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect",
          "Designer"
        ],
        "matchId": "019de93b-77cc-713a-80bf-8e8ab603c83b",
        "evidence": "Opens ESG-services zoom-in",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 44,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de93b-78de-74a9-8d3e-fae61dd4b847",
        "evidence": "Opens segmentation loop, splits workforce data",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 55,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 48,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
          "bodyDocId": null,
          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019de93b-6db6-757a-86de-17e205024547",
        "evidence": "Headshot + named CMP quote anchors the foreword",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
          "version": 1,
          "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "bfb6c2f9-59f2-4564-9207-efc75128ae5f",
        "evidence": "Most of all, I’m proud of the way we manage opportunities together. This year has been difficult for us all not because of health issues but because of the economic situation.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:19:37.927499+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de93b-6dd8-7219-b5bc-7f9db25aac33",
        "evidence": "Pull-quote about pride and difficulty",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de93b-6e1c-76b8-be1a-b4568fa8b6f3",
        "evidence": "Callout 'positive, lasting change... sustainable and inclusive future' as commander's intent",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 70,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "5c649255-101d-4598-9cfa-d99ef266a3b5",
        "evidence": "At PwC, in each client engagement, we work to build a better future, drive innovation, and reduce emissions.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:19:38.001938+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de93b-6e3e-7435-9786-67b442264930",
        "evidence": "Three-paragraph + three-photo balanced layout",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-05-02 15:07:58.333988+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Grid System",
          "slug": "grid-system",
          "status": "active",
          "bestFor": null,
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      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
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          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
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          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
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          "categorySlug": "slide"
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        "layer": "slide",
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        "evidence": "Each KPI paired with orange/yellow icon tile",
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        "tool": {
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          "description": "Visual properties processed instantly: color, size, orientation, shape",
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        "evidence": "Large numbers (HUF 37.8bn, 949) dominate via size+color",
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          "description": "Repeating similar charts for comparison across categories or time",
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        "evidence": "Specific claim: 100% renewable office energy",
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        "evidence": "Photos + icons paired with metrics",
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          "description": "Visual properties processed instantly: color, size, orientation, shape",
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        "evidence": "Big-number callouts in colour blocks",
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          "description": "Expert opinions are weighted more heavily - cite credible sources",
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        "agents": [
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        "evidence": "Partner headshot + sustainability-reporting quote",
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          "description": "Borrowing authority from trusted sources or vivid details",
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        "tool": {
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          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
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          "description": "Order of perception through Size > Color > Position > Weight > Space",
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          "categoryName": "Slide",
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        "layer": "slide",
        "agents": [
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        "tool": {
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        "layer": "slide",
        "agents": [
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        "evidence": "Material-topic taxonomy as colour-coded icon grid",
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      {
        "tool": {
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        "layer": "slide",
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        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
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          "description": "Visual properties processed instantly: color, size, orientation, shape",
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      {
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          "canonId": "019dd956-b745-710f-8b70-825c603b1163",
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          "description": "Aligning elements to invisible grid for visual harmony",
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        "layer": "slide",
        "agents": [
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      {
        "tool": {
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          "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
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          "description": "Visual properties processed instantly: color, size, orientation, shape",
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        "evidence": "Multiple big-number tiles for The New Equation",
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        "confidence": 75,
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      {
        "tool": {
          "name": "Bandwagon Effect",
          "slug": "bandwagon-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c742-724e-9623-54fd8878b87b",
          "version": 1,
          "bodyDocId": null,
          "description": "People adopt beliefs proportionally to how many others hold them - show momentum",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "019de93b-709a-70ac-9428-80932d585638",
        "evidence": "Awards signal industry validation",
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        "confidence": 50,
        "extraction": {
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      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
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          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
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          "description": "Borrowing authority from trusted sources or vivid details",
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          "categoryName": "Slide",
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "019de93b-7078-7759-b528-64ecbe613698",
        "evidence": "Three external awards (Top Employer, etc.) borrow third-party authority",
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        "confidence": 80,
        "extraction": {
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      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
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          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
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          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "019de93b-70bb-751a-8e84-c0d36be84b5f",
        "evidence": "Partner headshot + values quote",
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        "confidence": 75,
        "extraction": {
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              "slug": "annotation",
              "layer": "Slide",
              "evidence": "61% reduction relative to baseline annotated below charts",
              "confidence": 80
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Orange (FY23) vs grey (target) encoding consistent",
              "confidence": 75
            },
            {
              "id": 102,
              "slug": "goal-gradient-effect",
              "layer": "Loop",
              "evidence": "Progress bars (91%, 51%) visualise advance toward FY30 goal",
              "confidence": 60
            }
          ],
          "page_number": 31
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Partner headshot + ethics-and-trust quote",
              "confidence": 75
            }
          ],
          "page_number": 32
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "88% Code-of-Conduct big number",
              "confidence": 75
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Circular values diagram (Hungarian)",
              "confidence": 65
            }
          ],
          "page_number": 33
        },
        {
          "tools": [
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "IESBA Code (international ethics body) cited",
              "confidence": 75
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Five-principles custom graphic",
              "confidence": 60
            }
          ],
          "page_number": 34
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Partner headshot + quote on judgement beyond financials",
              "confidence": 75
            }
          ],
          "page_number": 36
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "86% engagement big-number",
              "confidence": 70
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Personal-development callout from employee voice",
              "confidence": 55
            }
          ],
          "page_number": 37
        },
        {
          "tools": [
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "QMSE four-stage process diagram",
              "confidence": 75
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Process flow ordered visually",
              "confidence": 60
            }
          ],
          "page_number": 38
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Antal Kerekes partner quote on tech pivot",
              "confidence": 75
            },
            {
              "id": 117,
              "slug": "progressive-disclosure",
              "layer": "Loop",
              "evidence": "Opens AI zoom-in narrative across 4 slides",
              "confidence": 55
            }
          ],
          "page_number": 40
        },
        {
          "tools": [
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Stacked bar chart of GenAI executive sentiment",
              "confidence": 75
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "63% comfort-without-governance callout is specific",
              "confidence": 65
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Client testimonial cited",
              "confidence": 65
            }
          ],
          "page_number": 41
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "$1bn investment big-number callout",
              "confidence": 70
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Innovation Jam internal-initiative photos",
              "confidence": 65
            }
          ],
          "page_number": 42
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states the insight: 'PwC supported the creation of the AI Innovation Centre'",
              "confidence": 75
            },
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "Hungary AI Innovation Hub used as flagship example",
              "confidence": 65
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Government client testimonial validates the case",
              "confidence": 70
            }
          ],
          "page_number": 43
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Lead Partner sustainability-services quote",
              "confidence": 75
            },
            {
              "id": 121,
              "slug": "metaphor-analogy",
              "layer": "Slide",
              "evidence": "Mountain-peak background reinforces vision metaphor",
              "confidence": 50
            },
            {
              "id": 117,
              "slug": "progressive-disclosure",
              "layer": "Loop",
              "evidence": "Opens ESG-services zoom-in",
              "confidence": 55
            }
          ],
          "page_number": 44
        },
        {
          "tools": [
            {
              "id": 153,
              "slug": "core-message-extraction",
              "layer": "Slide",
              "evidence": "Net Zero Economy Index callout reframes the opportunity",
              "confidence": 70
            }
          ],
          "page_number": 45
        },
        {
          "tools": [
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Matrix maps thematic icons to service-pillar icons",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Matrix layout + sequential health-check process flow",
              "confidence": 70
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Dr. Rita Szalay quote anchors right column",
              "confidence": 70
            }
          ],
          "page_number": 46
        },
        {
          "tools": [
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "EIB green-finance case used as flagship ESG client win",
              "confidence": 70
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Szabolcs Mezei testimonial validates case",
              "confidence": 65
            }
          ],
          "page_number": 47
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Partner-quote on Inclusion First strategy",
              "confidence": 75
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Opens segmentation loop, splits workforce data",
              "confidence": 55
            }
          ],
          "page_number": 48
        },
        {
          "tools": [
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Inclusion First circular framework diagram",
              "confidence": 70
            },
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states the locally-flexible-framework insight",
              "confidence": 60
            }
          ],
          "page_number": 49
        },
        {
          "tools": [
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Stacked bar chart of agree/neither/disagree across 5 inclusion items",
              "confidence": 75
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Orange/yellow/black sentiment encoding",
              "confidence": 70
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Empowerment quote from external authority",
              "confidence": 65
            }
          ],
          "page_number": 50
        },
        {
          "tools": [
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "OECD Women-in-Work benchmark cited",
              "confidence": 75
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Tables segmented by gender + age + position",
              "confidence": 60
            }
          ],
          "page_number": 51
        },
        {
          "tools": [
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Personal employee testimonial drives empathy over statistics",
              "confidence": 70
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Disadvantaged-youth narrative",
              "confidence": 65
            }
          ],
          "page_number": 52
        },
        {
          "tools": [
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Personal Diversity Week story humanises D&I program",
              "confidence": 70
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Pull quote about empathy and listening",
              "confidence": 60
            }
          ],
          "page_number": 53
        },
        {
          "tools": [
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Comparison table maps stakeholders to channels",
              "confidence": 60
            }
          ],
          "page_number": 55
        },
        {
          "tools": [
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Bar charts compare staff segments across FY23/FY22",
              "confidence": 70
            },
            {
              "id": 142,
              "slug": "grid-system",
              "layer": "Slide",
              "evidence": "Modular dashboard grid",
              "confidence": 60
            }
          ],
          "page_number": 56
        },
        {
          "tools": [
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Cafeteria-benefits icon grid",
              "confidence": 65
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "HUF 480,000 amount called out",
              "confidence": 65
            }
          ],
          "page_number": 58
        },
        {
          "tools": [
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Mental-health programme motto + Care4Life narrative",
              "confidence": 65
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific Care4Life programme detail",
              "confidence": 55
            }
          ],
          "page_number": 59
        },
        {
          "tools": [
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Checkmark comparison + KPI tables",
              "confidence": 55
            }
          ],
          "page_number": 60
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Quote anchors HR-talent challenge framing",
              "confidence": 70
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Icon grid of talent-management initiatives",
              "confidence": 60
            }
          ],
          "page_number": 61
        },
        {
          "tools": [
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Specific Ultrabalaton runner story humanises diversity claim",
              "confidence": 70
            }
          ],
          "page_number": 62
        },
        {
          "tools": [
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Personal Heroes-programme testimonial",
              "confidence": 65
            }
          ],
          "page_number": 63
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "70% recommendation big-number",
              "confidence": 70
            },
            {
              "id": 178,
              "slug": "halo-effect",
              "layer": "Slide",
              "evidence": "Positive recruitment culture frames the firm broadly",
              "confidence": 55
            }
          ],
          "page_number": 64
        },
        {
          "tools": [
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Orange (FY23) vs grey (FY22) encoding for YoY tables",
              "confidence": 70
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Multi-segment HR data tables",
              "confidence": 55
            }
          ],
          "page_number": 65
        },
        {
          "tools": [
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Comparative data table FY22 vs FY23",
              "confidence": 50
            }
          ],
          "page_number": 66
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "13,292 training-hours big-number",
              "confidence": 70
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Detailed training breakdown table",
              "confidence": 55
            }
          ],
          "page_number": 67
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "Multiple big-percentage tiles for Global People Survey",
              "confidence": 75
            },
            {
              "id": 142,
              "slug": "grid-system",
              "layer": "Slide",
              "evidence": "Alternating colour-blocks/photos grid",
              "confidence": 60
            }
          ],
          "page_number": 68
        },
        {
          "tools": [
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "Finance Academy used as flagship education case",
              "confidence": 65
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Programme-designer quote validates approach",
              "confidence": 60
            }
          ],
          "page_number": 69
        },
        {
          "tools": [
            {
              "id": 224,
              "slug": "singularity-effect",
              "layer": "Slide",
              "evidence": "Volunteer Day specific date and locations",
              "confidence": 65
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "'Pleasant surprise' colleague-engagement narrative",
              "confidence": 55
            }
          ],
          "page_number": 71
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Named partners (Civil Impact, HiFeszt) and event details",
              "confidence": 60
            }
          ],
          "page_number": 72
        },
        {
          "tools": [
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Children-in-cyberspace callout heightens stakes",
              "confidence": 65
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Cyber-protection expert quote",
              "confidence": 60
            }
          ],
          "page_number": 73
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "CMP Tamás Lőcsei client-strategy quote",
              "confidence": 75
            }
          ],
          "page_number": 74
        },
        {
          "tools": [
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Bar chart + horizontal bars + table for client-satisfaction breakdown",
              "confidence": 75
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "NPS 60 highlighted",
              "confidence": 65
            }
          ],
          "page_number": 75
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "43% won't-be-viable callout dominates",
              "confidence": 75
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Existential viability framing creates urgency",
              "confidence": 60
            }
          ],
          "page_number": 76
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Two CFO-survey expert quotes with headshots",
              "confidence": 70
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "78% callout featured",
              "confidence": 65
            }
          ],
          "page_number": 77
        },
        {
          "tools": [
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Stability/security employee narrative",
              "confidence": 60
            },
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Award-related expert commentary",
              "confidence": 60
            }
          ],
          "page_number": 78
        },
        {
          "tools": [
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "SBTi commitment + memberships borrow external authority",
              "confidence": 70
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Spending-comparison table FY22 vs FY23",
              "confidence": 50
            }
          ],
          "page_number": 79
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "37% climate-risk-investor callout dominates",
              "confidence": 75
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Investor-concern framing creates urgency",
              "confidence": 70
            },
            {
              "id": 67,
              "slug": "curiosity-gap",
              "layer": "Block",
              "evidence": "Opens climate-risk question that the next slide answers",
              "confidence": 50
            }
          ],
          "page_number": 80
        },
        {
          "tools": [
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "100% stacked bar chart of climate-impact severity by area",
              "confidence": 80
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Sentiment scale colour-coded",
              "confidence": 75
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "47% high-impact bar emphasised",
              "confidence": 65
            }
          ],
          "page_number": 81
        },
        {
          "tools": [
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Stacked bar chart energy consumption FY19-FY23",
              "confidence": 75
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "783,223 kWh figure highlighted",
              "confidence": 65
            }
          ],
          "page_number": 82
        },
        {
          "tools": [
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Horizontal bars (short/medium/long-haul) + summary vertical bar",
              "confidence": 75
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Year-over-year travel charts repeated by category",
              "confidence": 65
            }
          ],
          "page_number": 83
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "Scope 1/2/3 emissions big numbers stand out",
              "confidence": 75
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Black/orange/green palette signals emissions categories",
              "confidence": 65
            }
          ],
          "page_number": 84
        },
        {
          "tools": [
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "1.6M people / 45,200 jobs from carbon-credit projects",
              "confidence": 70
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "Orange callout box with jobs-created metric",
              "confidence": 60
            }
          ],
          "page_number": 85
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Action title 'Building resilience to climate change'",
              "confidence": 70
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Paper-consumption -14% delta annotated as result",
              "confidence": 70
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific Budapest/Győr office initiatives quantified",
              "confidence": 65
            }
          ],
          "page_number": 86
        }
      ],
      "slides_seen": 92,
      "deck_summary": "A topical, GRI-compliant sustainability annual report rather than a tightly arc'd consulting story: it loosely follows Situation->Approach->Evidence->Impact, leans heavily on Slide-layer credibility tactics (partner quotes, big-number KPI tiles, icon grids, action titles on case studies) and shows real Storymakers DNA only in pockets (the FY19-vs-FY23 progress charts on p.31, the AI Innovation Hub zoom-in on pp.40-43, and the climate-urgency Why-Now on pp.80-81).",
      "secondary_arcs": [
        {
          "id": 11,
          "slug": "triple-take",
          "beats": [
            {
              "name": "The Facts (What)",
              "end_page": 67,
              "evidence": "Facts about PwC: who, what, KPIs across business.",
              "position": 1,
              "start_page": 1
            },
            {
              "name": "The Implications (So What)",
              "end_page": 81,
              "evidence": "Survey results & climate-risk implications discussed.",
              "position": 2,
              "start_page": 68
            },
            {
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      "Rewrite every recurring 'Sustainability Report' page header (p.4, 8, 25, 37, 42, 45, 60, 65) into an action title that states what the page proves — e.g. p.42 → 'PwC is committing $1bn globally to GenAI to scale sustainability services'",
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      "Convert topic labels into MECE pillar dividers — e.g. 'People (p.48-69)', 'Planet (p.79-86)', 'Practice (p.40-47)' — and lead each pillar with a one-sentence claim slide that the following pages defend"
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      "Clear thematic grouping by ESG pillar (governance, social, environmental) makes the document navigable even without explicit dividers"
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      "No recommendation or call-to-action arc — the deck never tells the reader what to do, decide, or change; it closes on environmental metric tables (p.82-86) straight into a GRI appendix",
      "Multiple slides reuse the boilerplate title 'Sustainability Report – 1 July 2022 – 30 June 2023' as the page header (p.4, 8, 25, 37, 42, 45, 60, 65, 90, 91), forfeiting the most valuable real estate on each page",
      "Front matter is bloated: 21 establish_context slides before the first analytical pillar (p.22 'Economic performance') — the reader waits a long time for substance"
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