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the current 'Introduction' to support", "Rewrite question-style titles into insight titles: p.15 → 'Finance is the #1 pressing problem — 22% of MSMEs cite it above all other constraints'; p.35 → 'Half of MSMEs walked away from bank loans because rates were too high'; p.58 → 'Nearly 50% of MSMEs are stuck waiting on overdue payments from public-sector and large-corporate clients'", "Consolidate the five 'Key Insights and Considerations for SMEs' pages and the recommendations on tax (pp.24, 30) into a final Section 09 'What MSMEs, banks and government should do' before the appendices, so the deck closes on a recommendation rather than the Essential Eight", "Either integrate the COVID-19 material (pp.73-76) into Section 02 'Business environment' as the dominant headwind, or promote it to its own numbered pillar — leaving it in 'Appendices' undersells what is clearly a 2020 deck's central tension" ], "closingScore": 30, "openingScore": 32, "topStrengths": [ "Strong evidentiary texture — 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One of the findings we found provoking was how payment policies imposed by big corporates severely affect 33% of MSMEs.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:17.481+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "443b9f52-6a31-48bd-a0c2-4deaf42a28d0", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.35, "x": 0.25, "y": 0.14 }, "kind": "paragraph", "text": "The MSME sector is the growth engine of any economy contributing to its development, job creation and export amongst others. 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"status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:18.95+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f483f96d-69a3-405e-b802-ec8ff7f8c0c3", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.31, "x": 0.28, "y": 0.24 }, "kind": "paragraph", "text": "According to the National Bureau of Statistics, Small and medium scale enterprises ( SMEs) in Nigeria have contributed about 48% - on average - to the national GDP in the last five years. Totaling about 17.4 million enterprises, they account for about 50% of industrial jobs and nearly 90% of activities in the manufacturing sector, in terms of number of enterprises. Despite the significant contribution of SMEs to the Nigerian economy, challenges still persist that hinder the growth and development of the sector. Challenges encountered by the sector include lack of skilled manpower, multiplicity of taxes, high cost of doing business, among others.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:18.95+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0fdba78f-ca56-4954-a1bd-507809290a33", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.31, "x": 0.61, "y": 0.24 }, "kind": "paragraph", "text": "There are 8 chapters in this report that try to fragmentize the issues for SMEs and this is based off their own unique and personal experiences doing business in Nigeria. The survey questions were answered via online surveys and face to face interviews in come zones. The responses and PwC's insights is categorized in different chapters across the broad questions asked under the Nigerian business environment and market conditions, tax issues, access to finance, growth obstacles, payment policies, the role of technology and the impact of women on the MSME sector in Nigeria. I am very passionate about the latter as a female entrepreneur too.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:18.95+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "41913cb4-68dd-4f80-a5ca-36d468470866", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.31, "x": 0.61, "y": 0.53 }, "kind": "paragraph", "text": "The case studies of successful business owners corroborate some of the challenges they faced starting their businesses, how they navigated them and innovations to walk around them. The last chapter provides insights on the implications of COVID-19 on the MSME segment globally and in Nigeria. PwC's 2020 SME survey report is the first of its kind in this sector. I hope you will find our insights very useful for other researches and to kickstart new solutions for this critical sector. 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Staying informed is critical. Take advantage of free seminars and fee paying business sessions that address business growth and provide updates on tax laws. 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The Council has been helping SMEs in the country in a number of ways. Our recent Zero-to-export programme, which trained SMEs all the way to the point of export, won the International Trade Centre's 2018 World Trade Promotion Organization Award for \"best initiative to ensure that trade is inclusive and sustainable\".", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:23.582+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1fcd1325-2bfe-499d-8f12-ae21b1749044", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.36, "x": 0.24, "y": 0.135 }, "kind": "paragraph", "text": "What are the most important challenges to SMEs that the NEPC have noticed over time? There are a number of challenges that SMEs face in Nigeria. Firstly, access to finance is the major challenge we witness. At interest rates of upwards of 20%, it is very hard for SMEs to access finance. Secondly, the issue of certification is another challenge. 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Yes, many SMEs have benefitted. I have mentioned already how we are helping to train our SMEs on certification. Regarding access to finance, I delivered a presentation to the Bankers' Committee on non-oil exports in December 2018. 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We are talking to SMEs about promoting value addition in our economy. One example I often use is a cashew processing company, called FoodPro.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:23.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0550c2c9-0085-436e-8c7c-165670f999e6", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.25, "y": 0.13 }, "kind": "paragraph", "text": "How have SMEs been benefiting from pre-shipment incentives offered by NEPC? All the activities I have described above, from sponsoring trade fair participation to training on certification, are examples of how SMEs can be benefitting from the pre-shipment incentives offered by NEPC.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:23.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b251ea4-09bb-401b-87fb-2823b4bab417", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.35, "x": 0.62, "y": 0.46 }, "kind": "paragraph", "text": "Olusegun Awolowo is Chief Executive Officer/Executive Director of the Nigerian Export Promotion Council (NEPC). NEPC is Nigeria's apex organisation for the promotion of non-oil exports as a key driver for the diversification of the nation's economy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:12:23.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "786720da-7fa6-462f-a293-8559325d4b2e", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.62, "y": 0.13 }, "kind": "paragraph", "text": "What other benefits and partnerships should SMEs look forward to in the near future? We are constantly looking to improve the services we offer at NEPC. 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The Nigerian Export Promotion Council (NEPC)\n2. Women in Management and Business and Public Service (WIMBIZ)\n3. The Nigerian Association of Small and Medium Enterprises (NASME)\n4. The Manufacturers Association of Nigeria (MAN)\n5. The Nuli Juice Company\n6. DO.II Designs Limited\n7. Vestar Coffee\n8. IBBA 36 Global Concept\n9. The Pottersland School\n10. Olusegun Awolowo – CEO/Executive Director of NEPC\n11. Hansatu Adegbite – Executive Director, WIMBIZ\n12. Olubunmi Aboderin-Talabi – former Executive Vice-Chairman, WIMBIZ\n13. Engr. Auwal Ibrahim Bununu – National Vice-President, NASME\n14. Adeyemi Folorunsho – Assistant Director, Sectoral Matters Department, MAN\n15. Ada Osakwe – Founder & Managing Director, The Nuli Juice Company\n16. Ifeyinwa Ighodalo – CEO, DO.II Designs and Chairman, Board of Trustees WIMBIZ\n17. Olatunji Adenuga – Founder & CEO, Vestar Coffee\n18. Engineer Ibrahim Balami – Managing Director/CEO, IBBA 36 Global Concept\n19. 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