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There are solutions and reasons to be optimistic about the future. By unlocking human ingenuity, the car industry can innovate to cut emissions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:26.994+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9d34a884-a6bc-4583-957e-9af65351dcad", "parentComponentId": null }, { "bbox": { "h": 0.065, "w": 0.26, "x": 0.517, "y": 0.535 }, "kind": "paragraph", "text": "There will be more change and disruption ahead, but by seizing the opportunities we see in the market, adaptable car makers will meet their CO2 targets and further ambitions to achieve net zero carbon, and be well set to cope with changes in the wider world.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:26.994+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b4738a32-1e02-4ed6-94a7-3f3f2483ce7a", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.2, "x": 0.58, "y": 0.62 }, "kind": "paragraph", "text": "STEVE CARDEN\nProduct design and engineering expert\nsteven.carden@paconsulting.com", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:26.994+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d17c38cc-b69d-4ade-84cc-40164ecf213b", "parentComponentId": null }, { "bbox": { "h": 0.085, "w": 0.26, "x": 0.22, "y": 0.202 }, "kind": "paragraph", "text": "Despite this fast-paced and unpredictable environment, all car makers must focus on the European Union's 2021 CO2 emissions targets or risk significant fines. But, after four years of steady progress, we've found emissions increased across the board in 2018, and all manufacturers are now set to miss their 2021 targets.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:26.994+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d513c680-6d79-4dde-aa45-202a27796139", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.238, "x": 0.726, "y": 0.045 }, "kind": "title", "text": "CO2 EMISSIONS ARE INCREASING. CAR MAKERS MUST ACT", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:26.994+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d289a129-b3d9-4ebb-8849-dfd974acfe16", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.26, "x": 0.22, "y": 0.465 }, "kind": "title", "text": "THERE ARE REASONS TO BE OPTIMISTIC", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:26.994+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f93718c2-e660-4ceb-82c7-bb058bb8091c", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Call to action", "slug": "call-to-action", "status": "active", "bestFor": null, "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c", "version": 1, "bodyDocId": null, "description": "Explicit prescription of what the audience should do next.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "ba908e97-8c78-4a44-b4e0-41c642a6f398", "evidence": "The slide encourages car makers to take action to reduce CO2 emissions.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:18:59.727212+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 9, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 1, "name": "Problem (Identify pain)", "beatId": "b8935dcd-0928-4ab3-8914-f4b5eabd7e03", "matchId": "a1aa212a-44d7-4af8-a93f-8b8f6fb03c1b", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The document highlights the issue of increasing CO2 emissions and its consequences.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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Each car maker has a specific target to ensure that, by 2021, cars in Europe will emit less than 95 grams of CO2 per kilometre on average. Going over the individual limits will incur a fine of €95 for every excess gram of CO2 multiplied by the number of cars the manufacturer sells in 2020. In contrast, the US have targets of 125g/km by 2020, Japan’s target is 122g/km and China is aiming for 117g/km. However, looking further ahead, China’s plans to phase out vehicles with combustion engines by 2050 could bring dramatic change as the largest automobile market will only be open to emission-free vehicles.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:23.127+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "afb3b4f8-28a3-4575-ac45-afed87aba407", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.47, "x": 0.265, "y": 0.282 }, "kind": "title", "text": "FOUR STEPS FORWARD, ONE STEP BACK", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:23.127+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3d286ac-5966-4066-bd68-60647631b257", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.25, "x": 0.06, "y": 0.05 }, "kind": "title", "text": "CO2 EMISSIONS ARE INCREASING. 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CO2 guidelines in Europe are the toughest in international comparison", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:40:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-d9f2-7379-9e86-bfb9538922d0", "parentComponentId": null }, { "bbox": { "h": 0.235, "w": 0.713, "x": 0.218, "y": 0.535 }, "kind": "chart", "text": "CO2 targets [g/km] by region for 2015, 2020, 2025, 2030.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:23.671+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e3a74d3f-107c-4ddd-be62-d1c47c10b8e4", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "CO2 targets [g/km]", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:40:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-d9f2-7379-9e86-c315d4506b22", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.55, "x": 0.38, "y": 0.84 }, "kind": "source-note", "text": "Source - ICCT numbers for CO2 values per car type NEDC calculated (USA, China, Japan) and EU 2025/30. 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The public is demanding they continue their focus on emissions, but governments will have to balance actions against the scale of fines and the resulting effect on the profitability of key players in the economy. This could open further discussions with the industry about the regulatory action that will drive meaningful, sustainable results.\n\nOne part of this will be careful thought around how to reinvest any fines in a way that supports innovation across Europe, possibly using a new European Innovation Programme. This could drive the development of low-emission innovations, like connectivity that synchronises inner-city traffic to optimise its flow, high-density battery technology or fast, wireless charging solutions.\n\nRecharging electric vehicles is still a challenge - as long as it's taking more than five minutes, there's a risk of overloading the system by putting more electric cars on the streets. So, governments need to focus on supporting the development and installation of fast-charging infrastructure. 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We expect sales of plug-in hybrid electric vehicles (PHEV) and hybrid electric vehicles (HEV) to make up more than 71 per cent of its portfolio in Europe by 2021.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:25.766+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "497824af-b48d-477e-88b9-1c2fe2d6d016", "parentComponentId": null }, { "bbox": { "h": 0.125, "w": 0.278, "x": 0.502, "y": 0.49 }, "kind": "paragraph", "text": "Which it will need if it's to meet the 2025 targets. While Toyota is investing in these innovative technologies, and in fuel cell systems, there's a long road between development and mass market. 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And in the European market, it has two brands: Toyota and Lexus. Our forecast shows its CO2 emissions falling from 100.9g/km today to 95.1g/km in 2021, just above its 94.9g/km target.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:25.766+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d0aafe50-5308-497b-945f-ae286c5a8349", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.175, "x": 0.057, "y": 0.947 }, "kind": "source-note", "text": "© PA Knowledge Ltd. | January 2020", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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This would lead to fines of €938 million.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:40:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-d9f2-7379-9e87-85bab0a23dcf", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.13, "x": 0.07, "y": 0.947 }, "kind": "disclaimer", "text": "© PA Knowledge Ltd. | January 2020", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:25.302+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "42b5e4ac-0c73-4d68-aea4-d3b7a20e29fe", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "CO2 emissions: 95.6g/km", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:40:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-d9f2-7379-9e87-8a55d190955c", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.275, "x": 0.515, "y": 0.303 }, "kind": "paragraph", "text": "The Group has made progress in the electrification of its portfolio and aims to only offer fully-electric (PHEV & BEV) models by 2025, with the first on sale from 2020. By the end of 2020, all brands will have one BEV car available. We expect PHEV and BEV to make up 10 per cent of its sales in Europe by 2021. Its focus on small and compact cars, and increased PHEV adoption, means we expect to see stable emissions reductions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:14:25.302+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "58a1f206-c217-4984-a0bb-18e757270956", "parentComponentId": null }, { "bbox": { "h": 0.42, "w": 0.275, "x": 0.218, "y": 0.303 }, "kind": "paragraph", "text": "France's PSA Group is the second-largest manufacturer in Europe. Its brands are: Peugeot, Citroen, DS and Opel/Vauxhall. We forecast that its CO2 emissions will fall from 113.9g/km today to 95.6g in 2021, 4g short of its 91.6g/km target. This would lead to fines of €938 million. This shortfall is partly due to an increase in emissions seen in 2018. PSA's new platforms, CME and EMP2, give them more flexibility in their production lines, enabling them to manufacture petrol, diesel or electric vehicles from the same facility. This will help them ramp up production and adapt to changes in technology. 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Our forecast is that its CO2 emissions will drop from 134.8g/km today to 123.6g/km in 2021, missing its 94.9g/km target by some margin and incurring fines of €877 million. That's partly down to a poor 2018, which saw emissions climb 4g. Mazda is investing in electrification through a strategic partnership with Toyota. It's also introduced its SkyActiv technology to make petrol and diesel cars more efficient. 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