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A clearly defined, realistic and understood position will imbue stakeholders with confidence and purpose, and help measure the impact of decisions. It also avoids change for change's sake. For example, some bio-based materials from renewable sources bring a much larger carbon footprint than standard plastics due to the way they're produced. Making this kind of misguided switch would be a one-way ticket to customer disengagement and accusations of greenwashing. 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Misjudging the ability of the supply chain to process any new material, bio-based or otherwise, could create a bottleneck that fails to meet demand. Pursuing an inappropriate business model or specific technology can have much the same effect. The nature of supply chains means that success can't happen in silos. CPG and retail companies will need to forge partnerships with waste management and recycling organisations. These firms have the experience and knowledge that CPGs and retailers need to make sure the materials they choose can be successfully recycled or recaptured.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:10.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fcec8135-2484-44f2-acc3-0c63d911e15f", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.75, "y": 0.77 }, "kind": "quote", "text": "There's the risk of sustainability damaging brand value if companies put a statement out there that they can't substantiate. If you put out a statement, you have to justify that in numbers.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:10.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "efe9fce3-db70-4f0b-b5b2-01b3363095a1", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "There's the risk of sustainability damaging brand value if companies put a statement out there that they can't substantiate. If you put out a statement, you have to justify that in numbers. — Ahmed Detta, CEO, Advanced Sustainable Developments", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:39:39+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-d9f1-764a-82f1-782357897878", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.4, "x": 0.05, "y": 0.44 }, "kind": "title", "text": "OPTIONS FOR TACKLING SUSTAINABLE PLASTICS AND PACKAGING", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:10.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "daea74a2-3531-4e3d-b7c2-d7409de86ebd", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 22, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 9, "name": "Solution & Approach", "beatId": "ca516b7a-f4f7-4f75-89df-66c353bfbc66", "matchId": "d220de8e-898b-41fc-83b6-ef9a44e2c7d5", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "The document presents various strategic options and case studies for tackling sustainable plastics and packaging.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. 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For the past year, the organisation has undergone what Gouliard describes as a shift in mindset. In keeping with the natural evolution of the sustainability agenda, he explains, one day everything that Mondelēz produces will be recycled. However, this means broadening customer knowledge and awareness.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:09.996+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3ff05f1e-5524-4d65-925c-b48895b78540", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.2, "x": 0.52, "y": 0.25 }, "kind": "paragraph", "text": "By conducting research and staying up to date with general trends, Mondelēz stays as close as it can to the consumer market. When responding to changing customer preferences, though, companies need to be careful to retain their brand identity. Fortunately, packaging doesn't necessarily have to change its fundamental design or aesthetic when made with less plastic. For a confectionary giant with so many instantly recognisable brands, this is another point in favour of a policy of reduction. By setting internal and external targets, Mondelēz are well placed to meet incoming legal requirements that will enforce the use of recycled plastic in packaging.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:09.996+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54bf9577-3373-42ee-9da8-f2ed58d2b32d", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.2, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "Mondelēz, the parent company of snacks and confectionary brands such as Cadbury, Oreo and Ritz, uses plastic packaging to ensure products are not contaminated or damaged. When operating at such a large scale, making the smallest change can impact the whole organisation. Nonetheless, in 2014, Mondelēz announced to Jay Gouliard, Vice President of Global Packaging, it would reduce the weight of its packaging material by 65,000 tonnes. 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Mondelēz", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:09.996+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b91e2c0e-48a1-407b-b045-1cdbfc322cbe", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.75, "y": 0.25 }, "kind": "quote", "text": "The biggest obstacle that we need to overcome with our strategy in general is to make sure that we educate consumers, and work with consumers so that they understand first of all what they should do with the packaging once they have consumed the product, and what is the right way to recycle or dispose of it.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:09.996+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0e94502b-b1d0-462e-b12d-fade8898f250", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "The biggest obstacle that we need to overcome with our strategy in general is to make sure that we educate consumers, and work with consumers so that they understand first of all what they should do with the packaging once they have consumed the product, and what is the right way to recycle or dispose of it. — Jay Gouliard, Vice President of Global Packaging, Mondelēz", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:39:39+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": 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In April this year, Etihad became the first major airline to complete a long haul flight without any single-use plastics on board. And Portuguese airline Hi Fly, which operated the world's first single-use plastic-free flight last year, has committed to flying all its own flights free of single-use plastic items by the end of this year.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:17.734+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "14b4dd8e-99af-4d3e-a48e-62140d74fb57", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.25, "x": 0.04, "y": 0.468 }, "kind": "list", "text": "THE LAST STRAW\nOne product that faces mass extinction is the plastic straw - a staple of fast food and coffee chains. More and more organisations are deciding to adopt paper-based straws or asking customers if they want a straw rather than providing one as standard. Starbucks has pledged to eliminate plastic straws globally by 2020. The plastic will be replaced by a recyclable strawless lid as part of the coffee giant's $10m commitment to develop a fully compostable, recycled cup. IKEA is another organisation which will stop offering single use plastic straws in all bistros and restaurants by the same 2020 benchmark. And McDonald's recently drew attention to the issue when it transpired that the UK lacks the required infrastructure to recycle their paper straws.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:17.734+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "35a7b89d-1764-4952-b412-265eaedae51a", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.256, "x": 0.721, "y": 0.275 }, "kind": "paragraph", "text": "Using less plastic in products and packaging is a good starting point for organisations that want to take measured steps towards more sustainable solutions. Charting the impact of less plastics on consumers and the supply chain acts as a testing ground for organisations, laying the foundations for steady improvement. It also readies them for legislative change. That said, using less plastic can be confused with inaction if not fuelled by realistic targets. Companies who choose to reduce their plastic use need to build stakeholder confidence and explain how they'll make a lasting impact. They also need to consider the reaction of their customers: what will a product with less plastic look like? Will it still attract buyers? Will there be any impact on quality? The most successful 'less plastic' strategies are those that would go undetected by the market if not for clear marketing campaigns. The 'less plastic' approach is ideal for traditionally risk averse businesses, as it affords them the ability to take gradual action based on empirical evidence. 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It's the way plastic is used, consumed and discarded. Consider, for instance, a bright pink bleach bottle. Even if the plastic itself can be recycled, the pink dye would contaminate recycling waste streams once it's melted down. To avoid contamination, the recycling plant rejects the bottle and it ends up in landfill. The same can be said for packages that use a combination of recyclable and non-recyclable materials. Consumers, ever driven by convenience, are less likely to recycle a product if it requires additional effort. 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As the Internet of Things (IoT) expands, sensor technology has become more compact, more accurate and more accessible. In CPG and retail supply chains, items can be fitted with sensors to relay information about their condition and whereabouts in the supply chain. At the moment, these sensors are attached to packaging. However, products without packaging must still be tracked to improve supply chain visibility. A potential solution has been trialled by the Swiss Federal Laboratories for Materials Science and Technology (Empa), in which fruit-shaped sensors are added to shipments of produce to measure humidity, heat and other metrics about the product’s journey. 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Some biodegradable materials, for example, may seem much better for the environment but release methane if they are buried instead of composted in the appropriate way. As pointed out by David Foster of Halo Coffee, there’s an important distinction to be made between ‘home compostable’ and ‘industrially compostable’. In many cases, a material can be branded as ‘compostable’ but needs to be collected and industrially processed in an anaerobic digestion system to control the temperatures needed for decomposition. Prior to end-of-life, compostable materials must protect the product, be clearly labelled and accompanied by an informative marketing campaign.\n\nRemoving packaging entirely is a growing trend across major supermarkets. However, concerns over hygiene and impact on product life remain, particularly when it comes to ‘bring your own container’ initiatives and ensuring these are clean and fit for purpose. Single use plastics provide a lightweight protective barrier against oxygen, moisture and other contaminants. Take away the plastic and more produce will have to be thrown away. There’s then the added dimension of taking away the material on which storage advice, nutritional information and brand identity are displayed. Packaging remains the most powerful way to attract and engage with customers, so other messaging channels will need to be doubly effective.\n\nEliminating plastic may be the ultimate goal but technology is still playing catch up. The reality is that few companies today can feasibly operate without plastic, and vowing to remove all plastics from certain products is an admirable but highly risky strategy. 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Inaction isn't an option for organisations that want to succeed in the future as consumers, investors and regulators pile on the pressure. And the decision on whether to move cautiously or set ambitious targets should be based on the organisation's size, capacity, audience, product, industry and ambition. A start-up, for example, might be able to afford to scrap plastic packaging entirely because they don't have a vast, expensive infrastructure based around a particular material. Whereas a huge CPG may be unable to totally abandon its plastic packaging for one product but could work to improve it in some way. 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We always have to look to where we think the markets are going.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:39:41+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-d9f1-764a-82f2-eda1c727eaf7", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.05, "y": 0.63 }, "kind": "paragraph", "text": "Successful organisations also pay close attention to the legal landscape. They're legally vigilant and prepare for regulations before they come into effect. Start-ups like Beauty Kitchen and Halo Coffee have built from the ground up without legacy infrastructure, which arguably makes it easier for them to comply with new laws. That said, industry leaders like John Lewis, due to their influence, are able to work with governments to influence the regulatory direction.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:13.256+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "05cfd3ea-17d7-4090-83c6-3204cb61c3ec", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.05, "y": 0.27 }, "kind": "paragraph", "text": "Through careful and consistent customer research, organisations can make more confident choices when it comes to sustainability. What customers say might not always match up with what they do, but by drawing on industry knowledge and wider market trends, it's possible for businesses to anticipate user appetite.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:13.256+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d3d6989-09e3-4a04-a623-d3ad3cf01de6", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.67, "y": 0.53 }, "kind": "paragraph", "text": "Achieving ambitious sustainability goals also relies on a sound understanding of what technologies are available and which are most relevant. This ties in with another important mark of successful sustainability strategies - stellar supply chain management. Taking a purely technological approach without considering the wider system or business model will cause disillusionment and disappointment. Organisations may need to make daunting infrastructural investments to cope with new materials or production methods. Successful leaders consider what changes are needed, which technologies can help to achieve them and whether they're worth the investment.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:13.256+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1eb80fdf-a662-4471-b2a6-167807d6bb87", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.67, "y": 0.27 }, "kind": "paragraph", "text": "Jennie Galbraith, Head of Sustainability at British American Tobacco (BAT), advocates an approach that focuses on internal corporate change rather than heady public statements. \"We look at what's happening in the outside world and try to identify the salient issues,\" says Galbraith. \"Every three years we do a materiality assessment, which means we take insight from peer companies, NGOs, reports, emerging legislation, media, commentary, everything in the outside world and map that against our business priorities. We look at the risk registers, annual plans and identify emerging issues. If we identify a gap, that's where we take action.\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:13.256+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "81c84fcd-3f3a-40a5-ab2e-5ae4646c85e7", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.36, "y": 0.27 }, "kind": "paragraph", "text": "The need for consistent regulation remains a key enabler for more sustainable plastics and packaging, especially as current regulatory frameworks differ across the world. A product might tick the legislative boxes in one country but fail to meet the requirements in another. This, explains Lemoine, is why horizon scanning plays such a critical role. When standards are set, organisations that pre-empt and prepare for them will be better placed to meet the expectations of the market while remaining compliant.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:13.256+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9eee5c4c-5011-46a6-9da7-f747d3a25623", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.36, "y": 0.48 }, "kind": "paragraph", "text": "\"Foresight is always very important. We always have to look to where we think the markets are going. In this space, it's critically important,\" he says. \"Look at the pace of change in the expectations of consumers and how long it takes to go from idea to market. If you design a product that isn't launching for nine months, the amount of things that can change in that amount of time is remarkable. We have to listen to the canary in the coal mine - if we miss those changes, it will be really costly for us.\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:13.256+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2ec272d-a1df-4375-ad7d-a5660c19877b", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.05, "y": 0.45 }, "kind": "paragraph", "text": "\"Before, you would have made these changes for just a small number of consumers, but now it's the mainstream,\" says P&G's Randall Lemoine. \"Packaging, in and of itself, is becoming more important to consumers than the product that actually sits in it. Because of customer expectations, it's much clearer which choice needs to be made.\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:13:13.256+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e524b967-a197-4f41-a661-e8d57769feef", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "We look at what's happening in the outside world and try to identify the salient issues. 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