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portfolio companies.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:57.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "67809acd-8273-4b73-b749-5740c10b9a1b", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.8, "x": 0.1, "y": 0.18 }, "kind": "paragraph", "text": "Boeing created two linked organizations for its breakthrough efforts: Horizon X, which is responsible for seeding and shaping nascent beyond-the-core businesses that focus on futuristic technologies, while Boeing NeXt manages them once they have attained revenue but are not ready to stand on their own. Roy Davis, who was president of Johnson & Johnson's Development Corporation between 2008 and 2012, uses a hospital metaphor to describe the roles of different innovation organizations: \"Early stage projects, that aren't yet really businesses and have major assumptions to test, need something like a 'neonatal ward,' where there are specialized tools, a lot of support, and careful attention to nurture them to health. More mature projects, with early revenues but not yet at scale, can move to something like a 'pediatric ward,' where they'll receive a lot more attention than they would in the general hospital.\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:57.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6e7b8df8-2087-4646-951c-eb526057e831", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.8, "x": 0.1, "y": 0.59 }, "kind": "paragraph", "text": "Although some breakthrough initiatives can take a decade or more to travel from the drawing board or the laboratory to scale, most take shape within three years. Creating a vision, developing a future-back strategy, programming the strategy, and preparing your organization to launch it fills up year one. Then it's time for implementation, which carries you into year two. Then, in year three and beyond, you begin to scale.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:57.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a9c3a000-7974-4573-b639-7e112fdeda78", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.8, "x": 0.1, "y": 0.52 }, "kind": "paragraph", "text": "The new growth innovation teams should be small at first and staffed with personnel who are cross-functional, co-located, and fully-allocated; they should be empowered to tap into the functional prowess of the core business to access capabilities where they are needed.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:57.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e4763db6-b414-42b5-b0a7-6de85a05cd9d", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.8, "x": 0.1, "y": 0.76 }, "kind": "paragraph", "text": "Big organizations are shorter-lived than they have ever been. According to Innosight's Corporate Longevity analysis, in 1958, the average tenure of a company on the S&P 500 was 33 years. It dropped to 24 years as of 2016 and it is projected to shrink to 12 by 2027. At that churn rate, half of the companies on the S&P 500 will be replaced in the next decade. Read the most recent Corporate Longevity report here.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:57.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8414781-a5fb-473b-a086-6d3233094b08", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.1, "y": 0.41 }, "kind": "paragraph", "text": "Very few people are willing to admit defeat, but with breakthrough innovation work, the likelihood is that many if not most projects won't initially succeed. Senior leaders should remind the teams that what did you learn? is as important a question as what did you achieve? As with venture capital, it's a portfolio game; ventures should be pivoted when they need to pivot, and shut down when it's clear they won't pan out.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:57.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fffaedc6-307a-4a04-9474-c8ef1a8f6e74", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "Early stage projects, that aren't yet really businesses and have major assumptions to test, need something like a 'neonatal ward,' where there are specialized tools, a lot of support, and careful attention to nurture them to health. 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Johnson", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:50.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e3e16159-cdb0-43cd-bde9-ae2bca5d1f02", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.24, "y": 0.3 }, "kind": "paragraph", "text": "Josh Suskewicz is a Partner of the growth strategy consulting firm Innosight. He is the coauthor of \"Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth\" (Harvard Business Review Press, 2020). Explore the book here. jsuskewicz@innosight.com", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:50.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2e8028ce-ff38-4dba-9022-66c9a019e913", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.24, "y": 0.145 }, "kind": "paragraph", "text": "Mark W. Johnson is co-founder and Senior Partner at Innosight. He is the coauthor of \"Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth\" (Harvard Business Review Press, 2020). Explore the book here. mjohnson@innosight.com", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:50.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5d1a0cea-182b-4abf-bb3d-27dd955fccc3", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.65, "x": 0.088, "y": 0.47 }, "kind": "paragraph", "text": "Innosight is a strategy and innovation consulting firm that helps organizations navigate disruptive change and manage strategic transformation. Now a member of the Huron Consulting Group, we work with leaders to create new growth strategies, accelerate critical innovation initiatives, and build innovation capabilities. Discover how we can help your organization navigate disruption at www.innosight.com.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:50.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5f574e45-90c2-43f8-8042-3ec7c2dd377b", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.088, "y": 0.44 }, "kind": "title", "text": "ABOUT INNOSIGHT", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:50.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "16a60fbd-1411-444b-9113-b0e905544b11", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.24, "x": 0.088, "y": 0.115 }, "kind": "title", "text": "ABOUT THE AUTHORS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:27:50.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "38b38a1b-e373-4a1d-9137-29640ac68de7", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 9, "name": "Impact & Next Steps", "beatId": "6f11862b-af1a-4f72-a00b-1f16b6725cac", "matchId": "7ba2479b-d2d1-4ee6-84d1-a326eba96635", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "The key messages and team bio provide a conclusion and next steps", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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