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The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 72, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). 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Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019de8db-b8e1-7389-b8b5-f62273b7cd52", "evidence": "Cockpit photo metaphor for navigating future uncertainty.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019de8db-b8b9-7635-80b6-b178e8b4a5b2", "evidence": "Pull-quote 'What got us here will not get us to the future.'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019de8db-b984-7009-b577-ac45d045ceb0", "evidence": "'A Future-Back Approach' + 'STEP ONE: Align on the Future Environment' state insights.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019de8db-b9fd-743b-8456-05ae7d9b1e34", "evidence": "Diagram labeled 'Company in 2025 Extrapolated from 2015' vs 'Future-Back Approach'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019de8db-b9ab-7177-8d76-21509bf5c61f", "evidence": "Timeline diagram chosen to show two divergent paths over 2015-2025.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019de8db-b9d4-75e5-82a2-ba840064006d", "evidence": "Two visually distinct arrows (extrapolation vs future-back) for emphasis.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019de8db-ba25-755c-9f9c-d0c6e2163ccf", "evidence": "GPS Boston-to-LA road-trip analogy for future-back planning.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019de8db-ba4f-71c6-b249-24932e66cc36", "evidence": "Diagram dominates centre, body text wraps around supporting elements.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019de8db-ba77-757e-a83f-e87d7bd6b9dc", "evidence": "'Strategic Dialogues: A Way of Gaining Executive Alignment' states the insight.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019de8db-bac7-77f2-835d-5ade3fea0f2a", "evidence": "Right-side callout extracts the central principle of the step.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "So What? Test", "slug": "so-what-test", "status": "active", "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.", "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a", "version": 1, "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64", "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019de8db-ba9f-75fc-a47b-c616d2f69e42", "evidence": "Callout articulates why dialogues drive alignment.", "pageRefs": null, "priority": "Core", "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.", "confidence": 68, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.", "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.", "cardinality": null, "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019de8db-bb64-76c1-ac9a-e59db264f074", "evidence": "'AND not OR!' label drives interpretation of the Venn.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019de8db-bb15-729c-8e10-c894ea3aa56d", "evidence": "Two-circle Venn-style diagram for dual transformation.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019de8db-bb3c-72f4-a389-ad5c651eee5d", "evidence": "'Established' (blue) vs 'New' (green) circles set against each other.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019de8db-bb8b-75eb-91f2-88af9362a28b", "evidence": "Caption distills 'dual transformation' as the insight.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 72, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019de8db-bbb3-70ff-a586-8203ce648998", "evidence": "Kierkegaard callback + bulleted recap + Doppler-radar memorable line.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019de8db-bbda-7383-ae80-bf085ed181fd", "evidence": "Numbered takeaways crystallize the methodology.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019de8db-bc01-75fd-944e-d8d387a26553", "evidence": "Doppler-radar / atmospheric-pressure analogy for forecasting growth.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "35149596-1ffe-41ab-bb2c-dab47c37225a", "evidence": "Title and text describe the 'future-back' approach to strategy.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:47.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "frameworkName": "future-back" }, { "matchId": "19123292-7608-40c7-a0d4-1611fe32cefb", "evidence": "Explicitly named in the text as the core methodology.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:44.315+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "future-back-approach" }, { "matchId": "019de8db-bc52-7062-a76a-5b85d1ac066e", "evidence": "Named diagram with two arrows (extrapolation vs future-back) over 2015-2025.", "framework": null, "confidence": 90, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "Future-Back Approach" }, { "matchId": "5458644d-6a0e-4726-81c4-f781dee52e4e", "evidence": "Mentioned in the text as a key component of the future-back approach.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:26:44.315+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "jobs-to-be-done" }, { "matchId": "56f57123-edeb-43c0-b192-ce61df9cc80a", "evidence": "Explicitly described as the approach for executive alignment.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:44.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "diverge-converge" }, { "matchId": "b1f41ae2-571a-4c2d-a11c-6f6081050220", "evidence": "Mentioned as the core process for strategic dialogues.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:26:44.348+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "future-back" }, { "matchId": "136f6a12-ea2c-46ee-bba8-52c882510595", "evidence": "The slide explicitly mentions 'dual transformation' as an approach to balancing core and new business.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:45.636+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "dual-transformation" }, { "matchId": "019de8db-bc7a-70f2-b032-1ac0870408a6", "evidence": "Two-circle Venn 'Established Business / New Business' with 'AND not OR!' label.", "framework": null, "confidence": 88, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "Dual Transformation" }, { "matchId": "370de5fa-3bfa-4f75-aaf7-b6eb62becfc7", "evidence": "The text references 'jobs-to-be-done' as a core methodology for identifying value pools.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:45.636+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "jobs-to-be-done-jtbd" }, { "matchId": "019de8db-bca2-712b-8815-a0f0cafa0c8c", "evidence": "Conceptual graphic labels 'CORE' and 'NEW GROWTH' as the two pools.", "framework": null, "confidence": 72, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "Core vs New Growth" }, { "matchId": "9725c1ec-0990-4765-9c0d-fe337b6b8c51", "evidence": "The jobs-to-be-done lens of finding strategic opportunities", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:45.119+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "jobs-to-be-done-jtbd" } ], "patterns": [] }, "storymakers": { "model": "claude-cli", "backend": "claude", "rawJson": { "arc": { "id": 1, "slug": "consultants-gambit", "beats": [ { "name": "Situation & Context", "end_page": 1, "evidence": "p1 opens with DefenseCo's 2010 strategic planning initiative.", "position": 1, "start_page": 1 }, { "name": "Problem & Complication", "end_page": 1, "evidence": "p1 second column shows present-forward fails; growth gap pull-quote.", "position": 2, "start_page": 1 }, { "name": "Solution & Approach", "end_page": 3, "evidence": "p2 Future-Back diagram + STEP ONE; p3 STEP TWO blueprint.", "position": 3, "start_page": 2 }, { "name": "Evidence & Proof", "end_page": 4, "evidence": "p4 STEP THREE proven via DefenseCo and ConsumerCo cases.", "position": 4, "start_page": 4 }, { "name": "Impact & Next Steps", "end_page": 5, "evidence": "p5 'Conclusions and Key Takeaways' summarizes and prescribes.", "position": 5, "start_page": 5 } ], "evidence": "p1 frames DefenseCo situation+complication, p2 introduces Future-Back solution, p3-p4 prove it via case studies, p5 closes with takeaways.", "confidence": 78 }, "loops": [ { "id": 12, "slug": "12-myth-buster", "end_page": 2, "evidence": "p1 'what got us here will not get us to the future' debunks belief; p2 introduces Future-Back as the corrective.", "position": 1, "objective": "Debunk present-forward planning, install future-back as new truth", "confidence": 78, "start_page": 1 }, { "id": 4, "slug": "04-tale-two-worlds", "end_page": 2, "evidence": "p2 diagram juxtaposes two arrows over 2015-2025 with 'whereas' caption.", "position": 2, "objective": "Contrast extrapolation path vs future-back path", "confidence": 72, "start_page": 2 }, { "id": 6, "slug": "06-zoom-in", "end_page": 4, "evidence": "p3 dives into Strategic Dialogues; p4 details dual-transformation execution with concrete cases.", "position": 3, "objective": "Zoom into STEP TWO and STEP THREE of the methodology", "confidence": 70, "start_page": 3 }, { "id": 21, "slug": "21-before-after", "end_page": 4, "evidence": "p4 Venn 'Established Business' vs 'New Business' with 'AND not OR!' makes the delta explicit.", "position": 4, "objective": "Show old way vs new way via dual-business model", "confidence": 65, "start_page": 4 } ], "slide_tools": [ { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Section head 'When Traditional Planning Falls Short' states an insight.", "confidence": 75 }, { "id": 123, "slug": "opening-hooks", "layer": "Slide", "evidence": "Pull-quote 'What got us here will not get us to the future.'", "confidence": 85 }, { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Cockpit photo metaphor for navigating future uncertainty.", "confidence": 80 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout extracts CEO's central insight from the case.", "confidence": 72 }, { "id": 1, "slug": "scqa-framework", "layer": "Block", "evidence": "Situation (DefenseCo 2010), Complication (shortfall), Question (think differently).", "confidence": 70 }, { "id": 78, "slug": "contrast-pairs", "layer": "Loop", "evidence": "Loop opens with present-forward / future-back tension.", "confidence": 78 } ], "page_number": 1 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'A Future-Back Approach' + 'STEP ONE: Align on the Future Environment' state insights.", "confidence": 70 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Timeline diagram chosen to show two divergent paths over 2015-2025.", "confidence": 75 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Two visually distinct arrows (extrapolation vs future-back) for emphasis.", "confidence": 78 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Diagram labeled 'Company in 2025 Extrapolated from 2015' vs 'Future-Back Approach'.", "confidence": 78 }, { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "GPS Boston-to-LA road-trip analogy for future-back planning.", "confidence": 82 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Diagram dominates centre, body text wraps around supporting elements.", "confidence": 60 } ], "page_number": 2 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'Strategic Dialogues: A Way of Gaining Executive Alignment' states the insight.", "confidence": 80 }, { "id": 119, "slug": "so-what-test", "layer": "Slide", "evidence": "Callout articulates why dialogues drive alignment.", "confidence": 68 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Right-side callout extracts the central principle of the step.", "confidence": 70 } ], "page_number": 3 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'STEP THREE: Walk the Future Back to Move Forward' is action-driven.", "confidence": 85 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Two-circle Venn-style diagram for dual transformation.", "confidence": 78 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "'Established' (blue) vs 'New' (green) circles set against each other.", "confidence": 78 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "'AND not OR!' label drives interpretation of the Venn.", "confidence": 85 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Caption distills 'dual transformation' as the insight.", "confidence": 72 } ], "page_number": 4 }, { "tools": [ { "id": 124, "slug": "closing-techniques", "layer": "Slide", "evidence": "Kierkegaard callback + bulleted recap + Doppler-radar memorable line.", "confidence": 82 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Numbered takeaways crystallize the methodology.", "confidence": 75 }, { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Doppler-radar / atmospheric-pressure analogy for forecasting growth.", "confidence": 80 }, { "id": 98, "slug": "callback", "layer": "Loop", "evidence": "Kierkegaard quote echoes p1's 'What got us here will not get us to the future' setup.", "confidence": 70 } ], "page_number": 5 } ], "slides_seen": 5, "deck_summary": "Tight 5-page Innosight executive briefing that fits the Consultant's Gambit cleanly: DefenseCo problem framing, Future-Back solution, step-by-step proof with case studies, and conclusions — with strong action titles, named frameworks, and a Kierkegaard callback closing.", "secondary_arcs": [ { "id": 9, "slug": "transformation-tale", "beats": [ { "name": "Current Reality (Pain)", "end_page": 1, "evidence": "DefenseCo's looming growth shortfall.", "position": 1, "start_page": 1 }, { "name": "Future Vision (Gain)", "end_page": 3, "evidence": "Future-Back vision of 2025 enterprise; strategic dialogues.", "position": 2, "start_page": 2 }, { "name": "The Bridge", "end_page": 5, "evidence": "Dual transformation Venn + actionable plan + conclusions.", "position": 3, "start_page": 4 } ], "evidence": "Whole deck contrasts present-forward pain with future-back vision and bridges via dual transformation.", "confidence": 60 } ], "images_inspected": 5, "slide_frameworks": [ { "frameworks": [ { "name": "Future-Back Approach", "slug": "future-back", "evidence": "Named diagram with two arrows (extrapolation vs future-back) over 2015-2025.", "confidence": 90 } ], "page_number": 2 }, { "frameworks": [ { "name": "Dual Transformation", "slug": "dual-transformation", "evidence": "Two-circle Venn 'Established Business / New Business' with 'AND not OR!' label.", "confidence": 88 } ], "page_number": 4 }, { "frameworks": [ { "name": "Core vs New Growth", "slug": "core-vs-new-growth", "evidence": "Conceptual graphic labels 'CORE' and 'NEW GROWTH' as the two pools.", "confidence": 72 } ], "page_number": 5 } ] }, "matchedAt": "2026-05-02 13:23:26.389+00", "slidesSeen": 5, "deckSummary": "Tight 5-page Innosight executive briefing that fits the Consultant's Gambit cleanly: DefenseCo problem framing, Future-Back solution, step-by-step proof with case studies, and conclusions — with strong action titles, named frameworks, and a Kierkegaard callback closing.", "imagesInspected": 5, "extractionSeconds": 231.578 }, "score": { "backend": "claude", "scoredAt": "2026-05-02 07:05:26.464+00", "subScores": { "scqa_arc": 72, "action_titles": 55, "mece_structure": 65, "closing_strength": 70, "evidence_quality": 60, "clarity_of_thesis": 78, "production_quality": 65, "visual_storytelling": 70 }, "totalScore": 68, "coveragePct": 100, "explanations": { "scqa_arc": "Slide 1 sets situation/complication via the DefenseCo case, Slide 2 frames the question, Slides 3-4 answer it, and Slide 5 concludes - a recognizable SCQA arc, though compressed.", "action_titles": "Mixed: Slide 3's 'Strategic Dialogues: A Way of Gaining Executive Alignment' is insight-bearing, but Slides 2 and 5 ('A Future-Back Approach', 'Conclusions and Key Takeaways') are topic labels.", "mece_structure": "The five-slide arc (intro -> framework -> dialogue -> step three -> takeaways) is mostly non-overlapping but skips Steps One and Two, leaving a coverage gap.", "closing_strength": "Slide 5 delivers conclusions, a Kierkegaard quote, and a core-vs-new-growth graphic, but lacks an explicit call-to-action or next-steps checklist.", "evidence_quality": "Claims are illustrated through DefenseCo/ConsumerCo narrative case studies and frameworks rather than hard data, charts, or external benchmarks.", "clarity_of_thesis": "Slide 1's quote 'What got us here will not get us to the future' and the title declare the future-back thesis up front, though it could be sharper.", "production_quality": "Consistent two-column layouts, recurring Future-Back framework, and disciplined callouts; density is high and 'STEP THREE' (S4) without visible Steps 1-2 hurts consistency.", "visual_storytelling": "Cockpit metaphor (S1), clock-diagram contrast (S2), and Venn dual-transformation diagram (S4) match their messages well; S3 and S5 lean text-heavy." }, "slidesAnalyzed": 5 }, "review": { "backend": null, "verdict": "A tight 5-page POV piece with a clear arc and memorable bookend metaphors, but the topic-label titles and missing quantified complication keep it from being a Storymakers exemplar — useful as a structural skeleton, not as a titling reference.", "reviewedAt": "2026-04-24 23:55:16+00", "slidesSeen": 5, "suggestions": [ "Rewrite topic titles as declarative claims: replace «A Future-Back Approach» with «Defining the future first reframes which moves matter today»", "Insert (or strengthen on p.1) a complication slide with a stat — e.g. share of S&P 500 firms disrupted within 10 years — to dramatize the stakes before the framework arrives", "Convert p.5 from «Conclusions and Key Takeaways» to a numbered next-steps slide naming the first three actions an executive team should take this quarter" ], "closingScore": 65, "openingScore": 70, "topStrengths": [ "Strong rhetorical hook on p.1 callout («What got us here will not get us to the future») that frames the strategic tension", "Vivid closing metaphor on p.5 («missing the storm that should already be on the radar») that aids recall", "Clean logical progression from why (p.1) → what (p.2) → how-to-align (p.3) → how-to-execute (p.4) → so-what (p.5)" ], "topWeaknesses": [ "Action titles are nouns, not assertions — p.2 «A Future-Back Approach» and p.5 «Conclusions and Key Takeaways» tell the reader the topic but not the insight", "No quantified complication slide — the deck never sizes the cost of present-forward planning, weakening the case for the framework", "No explicit recommendation or next-step on p.5 — closes on reflection rather than a directive ('Start your future-back planning by...')" ], "narrativeScore": 72, "pillarCritique": "No section dividers in a 5-page deck — expected at this length, but the four content pages also do not announce a MECE structure (e.g. Why / What / How / So-What); they read as a sequenced argument rather than parallel pillars.", "closingCritique": "Page 5 is labeled «Conclusions and Key Takeaways» with a vivid metaphor («missing the storm that should already be on the radar»), but the title is a topic label, not a declarative call to action, and there is no explicit next-steps or recommendation slide.", "openingCritique": "The cover line «What got us here will not get us to the future» is a 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 72, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [ { "matchId": "136f6a12-ea2c-46ee-bba8-52c882510595", "evidence": "The slide explicitly mentions 'dual transformation' as an approach to balancing core and new business.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:45.636+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "dual-transformation" }, { "matchId": "019de8db-bc7a-70f2-b032-1ac0870408a6", "evidence": "Two-circle Venn 'Established Business / New Business' with 'AND not OR!' label.", "framework": null, "confidence": 88, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "Dual Transformation" }, { "matchId": "370de5fa-3bfa-4f75-aaf7-b6eb62becfc7", "evidence": "The text references 'jobs-to-be-done' as a core methodology for identifying value pools.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:45.636+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "jobs-to-be-done-jtbd" } ], "arcBeats": [ { "to": 4, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 4, "name": "Evidence & Proof", "beatId": "019de8db-b6fe-759e-8f0d-74a9d90dea6e", "matchId": "019de8db-b65f-704b-a6e6-5f6eb07312a3", "beatType": null, "evidence": "p4 STEP THREE proven via DefenseCo and ConsumerCo cases.", "position": 4, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 78 }, { "to": 5, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 4, "name": "The Bridge", "beatId": "019de8db-b7c5-70da-9055-fedd3d0e81d4", "matchId": "019de8db-b74d-7509-82dc-fc23388f44a4", "beatType": null, "evidence": "Dual transformation Venn + actionable plan + conclusions.", "position": 3, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 4, "from": 3, "loop": { "name": "06_zoom_in", "slug": "06-zoom-in", "status": "active", "bestFor": "Technical deep-dives, case studies, detailed analysis", "canonId": "019dd956-6846-74db-82be-dff5b058b072", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "description": "Start broad, then progressively focus on specific details that prove your point", "familyLabel": null }, "matchId": "019de8db-b83d-70db-8648-3e2ec42fe0f8", "evidence": "p3 dives into Strategic Dialogues; p4 details dual-transformation execution with concrete cases.", "position": 3, "objective": "Zoom into STEP TWO and STEP THREE of the methodology", "confidence": 70, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 4, "from": 4, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019de8db-b866-719b-b91b-cb39e0328e9b", "evidence": "p4 Venn 'Established Business' vs 'New Business' with 'AND not OR!' makes the delta explicit.", "position": 4, "objective": "Show old way vs new way via dual-business model", "confidence": 65, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 5, "type": "resolution", "title": "Includes a diagram representing the 'Core' vs 'New Growth' innovation space.", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 83, "componentCount": 11, "textChars": 1218, "nDataPoints": 0, "notes": "Includes a diagram representing the 'Core' vs 'New Growth' innovation space.", "elementsJson": [ "paragraph", "bullet_list", "quote_block", "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:26:45.119+00", "seconds": 4.02, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b637-6becea868a31/5", "deck": "/decks/019dd923-5ca1-7489-b637-6becea868a31", "deckAnchor": "/decks/019dd923-5ca1-7489-b637-6becea868a31#slide-5", "deckJson": "/decks/019dd923-5ca1-7489-b637-6becea868a31.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Planning from the present forward lulls a company into missing the storm that should already be on the radar.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:12:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23f-7114-a89e-43f98ea10c8a", "parentComponentId": null }, { "bbox": { "h": 0.19, "w": 0.44, "x": 0.27, "y": 0.32 }, "kind": "diagram", "text": "Core vs New Growth innovation space", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": "other", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:26:45.119+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dad5c612-0f9a-4ef8-a21b-a8a5d926081d", "parentComponentId": null }, { "bbox": null, "kind": "framework", "text": "Future-Back", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": { "name": "Structuring frame", "slug": "structuring-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-48ff-708d-8103-a8464743e560", "version": 1, "bodyDocId": null, "description": "A named scaffold for organising content (SCQA, situation-action-result, etc.).", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:12:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23f-7114-a89e-4aac948a2739", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.41, "x": 0.07, "y": 0.75 }, "kind": "list", "text": "Anticipating the need for change; Starting by 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That's essential for guiding innovation beyond just incremental improvements.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:26:45.119+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8afb1da4-40e4-412a-8f78-167f017eef81", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.44, "x": 0.27, "y": 0.52 }, "kind": "paragraph", "text": "\"Core innovations\" involve new ways to improve the existing business model, whereas as \"new growth innovations\" involve the creation of new business models or take the company into new markets serving different customers or needs.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:26:45.119+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b8762e6f-2178-41b4-9fb2-d405c9774967", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "Life can only be understood backwards; 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019de8db-bc01-75fd-944e-d8d387a26553", "evidence": "Doppler-radar / atmospheric-pressure analogy for forecasting growth.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "019de8db-bca2-712b-8815-a0f0cafa0c8c", "evidence": "Conceptual graphic labels 'CORE' and 'NEW GROWTH' as the two pools.", "framework": null, "confidence": 72, "extraction": { "at": "2026-05-02 13:23:26.252372+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "Core vs New Growth" }, { "matchId": "9725c1ec-0990-4765-9c0d-fe337b6b8c51", "evidence": "The jobs-to-be-done lens of finding strategic opportunities", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:26:45.119+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "jobs-to-be-done-jtbd" } ], "arcBeats": [ { "to": 5, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 5, "name": "Impact & Next Steps", "beatId": "019de8db-b726-77bf-928f-896cdfbda705", "matchId": "019de8db-b65f-704b-a6e6-5f6eb07312a3", "beatType": null, "evidence": "p5 'Conclusions and Key Takeaways' summarizes and prescribes.", "position": 5, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 78 }, { "to": 5, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 4, "name": "The Bridge", "beatId": "019de8db-b7c5-70da-9055-fedd3d0e81d4", "matchId": "019de8db-b74d-7509-82dc-fc23388f44a4", "beatType": null, "evidence": "Dual transformation Venn + actionable plan + conclusions.", "position": 3, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 1, "label": "Situation & Context", "description": "p1 opens with DefenseCo's 2010 strategic planning initiative." }, { "from": 1, "to": 1, "label": "Problem & Complication", "description": "p1 second column shows present-forward fails; growth gap pull-quote." }, { "from": 2, "to": 3, "label": "Solution & Approach", "description": "p2 Future-Back diagram + STEP ONE; p3 STEP TWO blueprint." }, { "from": 4, "to": 4, "label": "Evidence & Proof", "description": "p4 STEP THREE proven via DefenseCo and ConsumerCo cases." }, { "from": 5, "to": 5, "label": "Impact & Next Steps", "description": "p5 'Conclusions and Key Takeaways' summarizes and prescribes." } ], "loops": [ { "from": 1, "to": 2, "label": "Myth Buster", "description": "Debunk present-forward planning, install future-back as new truth" }, { "from": 2, "to": 2, "label": "Tale Two Worlds", "description": "Contrast extrapolation path vs future-back path" }, { "from": 3, "to": 4, "label": "Zoom In", "description": "Zoom into STEP TWO and STEP THREE of the methodology" }, { "from": 4, "to": 4, "label": "Before After", "description": "Show old way vs new way via dual-business model" } ] }