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Already there have been many innovative applications of the technology: GPS devices that monitor driving habits and offer safe-driver insurance discounts; mobile payment systems in Africa; location-based taxi-hailing apps in cities. These are just a few of the capabilities made possible by the unique attributes of mobile devices: portable, connected, personal and intelligent. 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Berman, Ph.D. is Partner and Vice President, Chief Strategist in IBM Global Business Services. He works closely with major corporations around the globe on strategic business issues. He has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations and was named as one of the Top 25 Consultants of 2005 by Consulting Magazine. Saul has authored numerous books and publications, including Not For Free: Revenue Strategies for a New World. He can be reached at saul.berman@us.ibm.com.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:43.221+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1f0ac1d4-625f-48b4-844d-e9ceb27533c0", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.43, "x": 0.07, "y": 0.68 }, "kind": "paragraph", "text": "Peter J. Korsten is Partner and Vice President, Global Leader Thought Leadership and Eminence in IBM Global Business Services (GBS). He leads the IBM Institute for Business Value, IBM benchmarking consulting activities and the GBS global eminence program. He is a recognized expert in contemporary strategy and top management performance and leads the IBM C-suite Study series, in which over 4,000 board members participate. In 2008, Consulting Magazine selected him as one of their Top 25 Consultants. Peter can be reached at peter.korsten@nl.ibm.com.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:43.221+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7e419702-ca0b-4987-80d6-52e24545c1a9", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.43, "x": 0.07, "y": 0.28 }, "kind": "paragraph", "text": "Fred Balboni is the Global Managing Partner of Strategy and Analytics within IBM Global Business Services. He integrates IBM management consulting with expertise in vertical industries, big data, analytics, mathematical sciences and information management to help clients create sustainable advantage by identifying, predicting and taking action on business insights. He was recognized for his leadership in big data and analytics by Consulting Magazine, which named him among the Top 25 Consultants of 2011. Fred can be reached at fbalboni@us.ibm.com.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:43.221+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dafa9de9-7d08-45a1-b1f5-93c01fb22dbd", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.07, "y": 0.24 }, "kind": "title", "text": "About the authors", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": 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"Acknowledgements\nWe would like to also thank Sachi Desai, Rachna Handa, Christine Kinser, Kristin Meadows, Aniruddha Ray and Rajrohit Teer.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:44.487+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1931d3cd-1632-4c61-8bab-9f57997c4753", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.335, "x": 0.412, "y": 0.443 }, "kind": "list", "text": "Contributors\nKevin Custis, David Lubowe and Katharyn White.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:44.487+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b64f187-41fe-489b-a714-9e6c3ce0f8a3", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.515, "x": 0.412, "y": 0.615 }, "kind": "list", "text": "Notes and sources\n1 EMC Digital Universe (with Research & Analysis by IDC). “The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things.” April 2014.\n2 Machina Research. “Machine-to-Machine connections to hit 12 billion in 2020, generating EUR714 billion revenue.” Media Release. October 10, 2011.\n3 EMC Digital Universe 2010-2020 (with Research & Analysis by IDC). “The Digital Universe in 2020, Big, Bigger, Biggest.” December 2012.\n4 Phillips, Judah. Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations. FT Press Analytics. August 2013.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:44.487+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e31583c0-b7b9-44a8-8cdd-5dcb80596c3b", "parentComponentId": null }, { "bbox": { "h": 0.165, "w": 0.515, "x": 0.412, "y": 0.242 }, "kind": "paragraph", "text": "About the study leader\nAnthony Marshall is the Strategy and Analytics Leader in the IBM Institute for Business Value. Anthony has 20 years experience in consulting and analysis, working with numerous Global 1200 companies. He led a wide range of client engagements in the IBM Strategy and Innovation Financial Services Practice, and has deep public sector experience, particularly in privatization and deregulation. Anthony has lectured in economics at Barnard College in New York City and Universities in Australia. He can be reached at anthony2@us.ibm.com.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:44.487+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d17cb673-381d-41bb-9b75-45ecd6f75621", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.175, "x": 0.412, "y": 0.097 }, "kind": "title", "text": "The Individual Enterprise", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:44.487+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be9e49dd-fb00-4629-a313-1e6bc4a9f26c", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 19, "type": "appendix", "title": "Page number 17 in the top right corner.", "function": "appendix", "rawType": "appendix_disclosure", "block": null, "metadata": { "slideType": "appendix_disclosure", "slideTypeCanon": { "name": "Appendix disclosure", "slug": "appendix_disclosure", "status": "active", "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "balanced", "densityScore": 41, "componentCount": 3, "textChars": 858, "nDataPoints": 6, "notes": "Page number 17 in the top right corner.", "elementsJson": [ "numbered_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:28:43.55+00", "seconds": 2.708, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b637-44d64c73cf1d/19", "deck": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d", "deckAnchor": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d#slide-19", "deckJson": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.86, "x": 0.07, "y": 0.44 }, "kind": "list", "text": "6 Ahonen, Tomi. \"The Annual Mobile Industry Numbers and Stats Blog...\"\n7 \"Worldwide Wearable Computing Market Gains Momentum...\"\n8 Meeker, Mary. \"Internet Trends 2014...\"\n9 IBM Institute for Business Value. \"Moving from the back office to the front lines...\"\n10 IBM Institute for Business Value. \"Stepping up to the challenge: CMO Insights.\"\n11 EMC Digital Universe... \"The Digital Universe of Opportunities...\"\n12 Barbier, Joel, Joseph Bradley and Doug Handler. \"Embracing the Internet of Everything...\"", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:43.55+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3cce0b4a-3697-40b8-bcfe-5b44f0674fd6", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.86, "x": 0.07, "y": 0.24 }, "kind": "paragraph", "text": "5 Approximately 130,000,000 babies born each year... Approximately 1 billion smartphones shipped in 2013... Approximately 195 million tablets shipped in 2013... For the U.S., approximately 4 million babies born each year... For the U.S., approximately 120 million smartphones sold in 2013... For the U.S., approximately 70 million tablets sold in 2013.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:43.55+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e182c402-14d9-45e4-bf8c-cb123b0ce292", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.02, "x": 0.92, "y": 0.09 }, "kind": "title", "text": "17", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:43.55+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "28576ba8-a90e-43d6-8030-5c3c3eb92810", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 20, "type": "setup", "function": "front_matter", "rawType": "disclaimer", "block": null, "metadata": { "slideType": "disclaimer", "slideTypeCanon": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "019de52d-0801-727b-b98a-5ed095aeee78", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 24, "componentCount": 4, "textChars": 368, "nDataPoints": 0, "notes": null, "elementsJson": [ "logo_grid", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:28:45.79+00", "seconds": 4.919, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b637-44d64c73cf1d/20", "deck": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d", "deckAnchor": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d#slide-20", "deckJson": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.33, "x": 0.56, "y": 0.445 }, "kind": "disclaimer", "text": "IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. This document is provided 'AS IS' without any warranty.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:28:45.79+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8b05b202-dcb4-406e-ab9d-412edad6410c", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.33, "x": 0.56, "y": 0.263 }, "kind": "disclaimer", "text": "© Copyright IBM Corporation 2014. IBM Corporation, IBM Global Business Services, Route 100, Somers, NY 10589. 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