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        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
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            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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            "categoryName": "Block",
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          "agent": "Storyteller",
          "layer": "block",
          "agents": [
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          "matchId": "019de8cf-37a4-76ae-be98-a03c7448a238",
          "evidence": "Headline 'ROI 295% / NPV $8.57M' crystallizes the point of view",
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          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 65,
          "extraction": {
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          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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        {
          "tool": {
            "name": "Pyramid Principle",
            "slug": "pyramid-principle",
            "status": "active",
            "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
            "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff",
            "version": 1,
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            "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
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          "agents": [
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          "evidence": "Answer-first executive summary with supporting metrics underneath",
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          "priority": "Core",
          "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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          "extraction": {
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          "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
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          "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
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            "description": "Situation, Complication, Question, Answer - structured problem framing",
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          "evidence": "Exec summary opens with situation, complication (manual/silos), question implied, answer (ROI)",
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        {
          "tool": {
            "name": "Action Titles",
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            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "evidence": "Callout states 'ROI 295% and NPV $8.57M' as the so-what",
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          "priority": "Core",
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          "confidence": 70,
          "extraction": {
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          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
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        {
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          "evidence": "This slide provides a high-level overview of the key findings, including the return on investment (ROI) and net present value (NPV).",
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          "extraction": {
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          "cardinality": "common",
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        {
          "tool": {
            "name": "So What? Test",
            "slug": "so-what-test",
            "status": "active",
            "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
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            "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
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          "layer": "slide",
          "agents": [
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          "matchId": "019de8cf-3725-704e-aeb8-194e111d31d0",
          "evidence": "Callout box surfaces the dollar answer up front",
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          "priority": "Core",
          "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
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          "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.",
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            "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
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          "evidence": "Exec summary builds: problem -> 50% productivity -> $3.5M savings -> NPV $8.57M -> ROI 295% icon row + benefits bar chart on p.7",
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