{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b636-b61c82063c90", "slug": "fc67655ef227bfb5", "title": "Monitor Corporate Business Unit Strategy", "subtitle": "Deloitte", "author": "Deloitte", "pageCount": 3, "kind": "consulting-deck", "orientation": "portrait", "aspectRatio": 0.773, "document": { "id": "019dd923-5ca1-7489-b636-b61c82063c90", "slug": "fc67655ef227bfb5", "title": "Monitor Corporate Business Unit Strategy", "rawTitle": "Monitor Corporate Business Unit Strategy", "authorId": "Deloitte", "authorName": "Deloitte", "authorDisplay": "Deloitte", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2014-Monitor-Corporate-Business-Unit-Strategy.pdf", "sourceUrl": "https://www2.deloitte.com/content/dam/Deloitte/us/Documents/strategy/us-corporate-and-business-unit-strategy-sales-sheet_012214.pdf", "sourceDate": null, "presentationDate": null, 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A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.", "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.", "cardinality": null, "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to." }, { "tool": { "name": "Pyramid Principle", "slug": "pyramid-principle", "status": "active", "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.", "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff", "version": 1, "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235", "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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"evidence": "cascade steps labelled 'Where will we play?' and 'How will we win?'", "framework": null, "confidence": 80, "extraction": { "at": "2026-05-02 12:29:58.711191+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "Where to Play / How to Win" } ], "patterns": [] }, "storymakers": { "model": "claude-cli", "backend": "claude", "rawJson": { "arc": { "id": 8, "slug": "golden-circle", "beats": [ { "name": "Why", "end_page": 1, "evidence": "cover frames belief 'Strategy equals choice'", "position": 1, "start_page": 1 }, { "name": "How", "end_page": 2, "evidence": "Strategic Choice Cascade diagram explains the process", "position": 2, "start_page": 2 }, { "name": "What", "end_page": 3, "evidence": "service offerings, benefits list, contact info", "position": 3, "start_page": 3 } ], "evidence": "p.1 states the Why ('Strategy equals choice'), p.2 shows the How (Strategic Choice Cascade), p.3 lists the What (service 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