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Other trends where companies should act are Artificial Intelligence, Consumer Profiling, Last Mile Solutions, Omnichannel, Emerging Consumer Markets, Sustainable Consumption, Platform & Sharing Economy, Health & Wellness, Premiumisation, Experience Culture, New Pricing Strategies, Functional Foods & Beverages and Collaboration for Innovation.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:31:53.369+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b3129894-4843-4e41-9b86-bd5c8fa84810", "parentComponentId": null }, { "bbox": { "h": 0.085, "w": 0.45, "x": 0.512, "y": 0.257 }, "kind": "paragraph", "text": "Several other trends are not high-impact or mainstream in the market yet but show signs of growing importance. 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It may sound futuristic, but technological advances are changing the consumer industry faster than you think. Social or political trends such as increasing personalisation, or a greater focus on the environment or diversity are also having a major impact, and both retailers and brands have to adapt to the change: the future is accelerating towards the present. 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They provide information on which developments have a long-lasting influence on society.\nMacro trends are the concrete variations of a mega trend. They describe different aspects and facets of a mega trend.\nMicro trends are the building blocks for macro trends. They are the first concrete signs of emerging trend movements or use cases. 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Trend assessment\nThe trends were assessed against two criteria: the impact on industry and the time of mainstream adoption.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:31:54.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "12fa0f21-359b-4513-8b3e-dfd7f5a31b90", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.42, "x": 0.51, "y": 0.55 }, "kind": "paragraph", "text": "The criterion Impact on Industry describes the strength of the influence that the trend currently has or is expected to have. 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Deloitte AG accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication.\n\nDeloitte AG is an affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NSE LLP do not provide services to clients. Please see www.deloitte.com/ch/about to learn more about our global network of member firms.\n\nDeloitte AG is an audit firm recognised and supervised by the Federal Audit Oversight Authority (FAOA) and the Swiss Financial Market Supervisory Authority (FINMA).\n\n© 2023 Deloitte AG. All rights reserved.\n\nDesigned by CoRe Creative Services. 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