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Every day, we talk with clients about how much there is to focus on in the moment, how explosive the pace of change is, and how challenging it can be amid the excitement to take a longer-term view. We see organizations starting to achieve benefits and move toward a near future where this early stage of Generative AI tools is widely dispersed and driving new value. But there are also some hard realities to deal with as business leaders look to scale and realize the potential of this powerful technology. The State of Generative AI in the Enterprise: Getting real about Generative AI captures a new snapshot of this transformative time from the perspectives of nearly 2,000 business and technology leaders, all from organizations that are actively deploying and scaling Generative AI today. Echoing our many clients, from these executives we hear that while excitement persists it may be at its peak as leaders come up against cultural challenges, questions about how to manage their workforces, and issues with trust that—at least for now—stand in the way of unlocking Generative AI's full value. All told, it is exciting that Generative AI's potential is beginning to weave its way deeper into the foundations of how organizations operate and we continue to learn more about emerging leading practices. Amid those developments, we also continue to see that achieving value with Generative AI connects hand in hand with keeping humans at the center. Learn more about the series and sign up for updates at http://deloitte.com/us/state-of-generative-ai. 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This requires them to scale up their Generative AI deployments—advancing beyond experimentation, pilots and proofs of concept. Transitioning to large-scale deployments will increase Generative AI's impact on the business and expand its reach to a much larger segment of the workforce. 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Quarter two of Deloitte's global quarterly survey found many organizations beginning to get down to the serious work of making Generative AI's vast potential a reality. This report presents findings from the second in Deloitte's ongoing series of quarterly global surveys on Generative AI in the enterprise. 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N (Total leader survey responses) = 1,982. Generative AI is an area of artificial intelligence and refers to AI that in response to a query can create text, images, video and other assets. Generative AI systems can interact with humans and are often built using large language models (LLMs). 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Organizations that reported “high” or “very high” levels of Generative AI expertise are scaling Generative AI much more aggressively—and are achieving their desired benefits to a much greater degree than others. 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I think this would be worth it to invest a lot more money.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:33:22.517+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "24dc281e-8fdc-4eab-8aca-522a3f13db9c", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.45, "x": 0.06, "y": 0.91 }, "kind": "source-note", "text": "Figure 1 | Q: What are your anticipated benefits and to what extent are you achieving those benefits to date? 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Expanding to other areas of the organization, incorporating more datasets, expanding the user base (internal and external) to improve upon existing results, and refining the current solution for more value. 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Do the potential rewards of Generative AI justify the risks, and can the risks be mitigated? 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DTTL ( also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.\n\nDeloitte provides industry-leading audit and assurance, tax and related services, consulting, financial advisory, and risk advisory services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our people deliver measurable and lasting results that help reinforce public trust in capital markets, enable clients to transform and thrive, and lead the way toward a stronger economy, a more equitable society, and a sustainable world. Building on its 175-plus year history, Deloitte spans more than 150 countries and territories. 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