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It's about building the capabilities needed to take advantage of new opportunities and mitigate the threats from a world in flux. Our analysis shows a shift from investment in IT infrastructure and general capability, to more sophisticated, productivity-enhancing technology and applications, including robotics, process automation and AI, and highlights how businesses are optimizing collaborative human-machine work.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:03.845+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be91dc01-b156-4ab0-91a0-fe4d5ff0ac73", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.425, "x": 0.058, "y": 0.435 }, "kind": "paragraph", "text": "The challenge now presented to business leaders is complex and multidimensional. 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Digital technologies and platforms, which in their infancy were seen as supporting existing business norms, are quickly supplanting old ways of doing things and becoming the de facto new business-as-usual. E-tailing has become commonplace as malls and department stores have gone into bankruptcy. 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If we survive this, we can sustain our business way beyond the pandemic.”", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:05.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d6342fa-a7fe-48aa-a3e9-df401d1b005e", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.42, "x": 0.06, "y": 0.47 }, "kind": "paragraph", "text": "It’s clear that those who survive – let alone thrive – in the work ahead will be those with data mastery at their core. 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In the last few months, forecasts about the future of the office have oscillated wildly between “the office is dead” and “its death is greatly exaggerated.” Respondents, however, tend to be in the latter camp (see Figure 2, next page).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:05.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c2358dd-87ce-4efd-8d40-9c0426b89c9d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.42, "x": 0.06, "y": 0.6 }, "kind": "paragraph", "text": "Amid the broader strategic questions on the minds of business leaders is how much physical space they’ll need for the workplace of the future and to what degree they should further fortify remote work. 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As a chief marketing officer at a technology business in Southeast Asia noted, “45% of our employees will likely choose to work remotely post-COVID-19 vs. 30% before the pandemic/lockdown. The critical competencies of our employees are to collaborate digitally.”", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:05.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c3acb5fe-2d89-48c8-8f7f-a11d76978c00", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.42, "x": 0.06, "y": 0.19 }, "kind": "paragraph", "text": "Nearly half of respondents (49%) expect the pandemic to destroy traditional, non-digital businesses and those that don’t move online aggressively enough. A similar percentage (46%) expect less personal and social interaction with customers, and well over one-third (37%) say they’ll need to rely on digital channels for customer interaction.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:05.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cd33ed10-a6d9-4094-abe3-d4fff879b65f", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.52, "y": 0.34 }, "kind": "paragraph", "text": "The potential for remote work remains highly concentrated in a handful of sectors, such as tech, insurance, media and entertainment, and banking and finance – and even in these industries, less than half of respondents believe staff will spend more time working from home. Understandably, in areas such as hospitals and manufacturing, only a very small minority believe remote work will play much of a role going forward because work is very much location dependent.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:05.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e527ac47-8b13-48e9-93c2-d0a5b0d78023", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.42, "x": 0.52, "y": 0.47 }, "kind": "paragraph", "text": "However, the work-from-home trend has accelerated so much in recent months that it would be illogical not to imagine a significant and possibly permanent change in the role of the traditional office.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:05.188+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e5ec1449-3b01-4ff6-b1bd-65230390c531", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "2020 is more about surviving. 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Even before the virus, the subtext of ongoing U.S./China trade discussions put political pressure on U.S. companies (and others) to re-examine and rebalance the structure of their supply and production networks. While the integration of supply chains was in decline before the pandemic, it’s now accelerating, with 42% of respondents expecting to redesign their operating models in a world of tighter borders. “Just-in-time” models of manufacturing and distribution – prominent for the last few decades – will be superseded by a new focus on “just-in-case” approaches.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:04.91+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "530de8d6-beba-4180-b1ae-42c5e714da11", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.69, "x": 0.24, "y": 0.46 }, "kind": "paragraph", "text": "A further aspect of the modern business that has been brought into the spotlight during the last 12 months is the need for enhanced resiliency. The West’s over-reliance on China and its large supply of low-wage workers has been thrown into sharp relief during the existential shock of 2020. 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While there will always be a need for strategic thinking in the business world, this could be a reflection that the importance of high-level, “big-picture” thinking about relatively stable and well-understood operating conditions is becoming subservient to disruptive ways of thinking. The world is changing faster than ever – the only response is to disrupt others before they disrupt you.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:04.91+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cf44601e-4efe-4b00-8a30-1a258b16ee22", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.42, "x": 0.51, "y": 0.17 }, "kind": "paragraph", "text": "Leaders’ views of employees as mere labor resources are giving way to a richer, more complex understanding of the value employees offer. In turn, employees’ simplistic views of their jobs – and job satisfaction – as being a function of remuneration are also eroding. The value of work now crosses many different vectors: business value, employee value, customer value and societal value. What the pandemic has done is catalyze the change in relationship between employees and the organizations that employ them (see Figure 10, next page).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:04.91+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5c94122-6c08-48ba-b894-99a2ea28906f", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.11, "x": 0.84, "y": 0.03 }, "kind": "title", "text": "The Work Ahead", "attrs": 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A respected speaker and thinker, Euan has guided many Fortune 500 companies into the future of work with his thought-provoking research and advisory skills.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:08.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d5b3859-3c2a-4ea6-956c-3dd45b821b85", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.698, "x": 0.244, "y": 0.483 }, "kind": "paragraph", "text": "The author would like to thank the team at Oxford Economics for their valuable contributions to the Work Ahead project.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:08.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "75440b6d-a027-43f7-8252-47bc814b92e3", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.326, "x": 0.058, "y": 0.068 }, "kind": "title", "text": "About the author", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:08.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8cf9eb4c-0980-4070-89df-d62225b947f4", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.215, "x": 0.058, "y": 0.483 }, "kind": "title", "text": "Acknowledgments", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:35:08.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54e1d15b-1676-4ee3-8083-69ec197fb095", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 29, "type": "appendix", "function": "appendix", "rawType": "appendix_disclosure", "block": null, "metadata": { "slideType": "appendix_disclosure", "slideTypeCanon": { "name": "Appendix disclosure", "slug": "appendix_disclosure", "status": "active", "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "balanced", "densityScore": 41, "componentCount": 2, "textChars": 2749, "nDataPoints": 0, "notes": null, "elementsJson": [ "numbered_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:35:06.693+00", "seconds": 4.604, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-2bae6a0974cc/29", "deck": "/decks/019dd923-5ca1-7489-b636-2bae6a0974cc", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-2bae6a0974cc#slide-29", "deckJson": "/decks/019dd923-5ca1-7489-b636-2bae6a0974cc.json" }, "components": [ { "bbox": { "h": 0.735, "w": 0.698, "x": 0.244, "y": 0.163 }, "kind": "list", "text": "1. Paul Roehrig and Benjamin Pring, “The Work Ahead: Mastering the Digital Economy,” Cognizant, www.cognizant.com/FoW/the-work-ahead.pdf. 2. Klaus Schwab, “The Fourth Industrial Revolution: What It Means, How to Respond,” World Economic Forum, Jan. 14, 2016, www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/. 3. Marc Andreessen, “Why Software Is Eating the World,” The Wall Street Journal, Aug. 20, 2011, www.wsj.com/articles/SB10001424053111903480904576512250915629460. 4. “The True Meaning of AI: Action & Insight,” Cognizant, November 2020, www.cognizant.com/whitepapers/the-true-meaning-of-ai-action-and-insight-codex6204.pdf. 5. Klaus Schwab, “Davos Manifesto 2020: The Universal Purpose of a Company in the Fourth Industrial Revolution,” World Economic Forum, December 2019, www.weforum.org/agenda/2019/12/davos-manifesto-2020-the-universal-purpose-of-a-company-in-the-fourth-industrial-revolution/. 6. For more on this topic, see Malcolm Frank, Paul Roehrig and Benjamin Pring, What To Do When Machines Do Everything, Wiley, February 2017, www.amazon.com/What-When-Machines-Everything-Algorithms/dp/111927866X. 7. Katie Dowd, “Pinterest Pays $89.5 Million to Terminate San Francisco Office Lease,” SF Gate, Aug. 30, 2020, www.sfgate.com/business/article/Pinterest-terminate-SF-office-lease-88-Bluxome-15525421.php. 8. Elizabeth Dwoskin, “Americans Might Never Come Back to the Office, and Twitter Is Leading the Charge,” Washington Post, Oct. 1, 2020, www.washingtonpost.com/technology/2020/10/01/twitter-work-from-home/?arc404=true. Kate Conger, “Facebook Starts Planning for Permanent Remote Workers,” The New York Times, May 21, 2020, www.nytimes.com/2020/05/21/technology/facebook-remote-work-coronavirus.html. Jennifer Elias, “Google Will Try ‘Hybrid’ Work-from-Home Models,” CNBC, Sept. 23, 2020, www.cnbc.com/2020/09/23/google-ceo-sundar-pichai-considering-hybrid-work-from-home-models.html. Stefania Spezzati, Matthew Miller and Annmarie Hordern, “Barclays Wants Eventual Return for Staff Working from Home,” Bloomberg, July 29, 2020, www.bloomberg.com/news/articles/2020-07-29/barclays-wants-office-return-for-60-000-staff-working-from-home. 9. StreamYard website: www.streamyard.com. MmHmm website: www.mmhmm.app/. 10. From William Shakespeare’s Hamlet: www.phrases.org.uk/meanings/407600.html. 11. Richard Fry, “Millennials Overtake Baby Boomers as America’s Largest Generation,” Pew Research Center, April 28, 2020, www.pewresearch.org/fact-tank/2020/04/28/millennials-overtake-baby-boomers-as-americas-largest-generation/. 12. 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