{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b635-9f74c35385f1", "slug": "4bb31e88e640882d", "title": "Altagamma 2019 Worldwide Luxury Market Monitor", "subtitle": "Bain", "author": "Bain", "pageCount": 49, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-5ca1-7489-b635-9f74c35385f1", "slug": "4bb31e88e640882d", "title": "Altagamma 2019 Worldwide Luxury Market Monitor", "rawTitle": "Altagamma 2019 Worldwide Luxury Market Monitor", "authorId": "Bain", "authorName": "Bain", "authorDisplay": "Bain", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Altagamma-2019-Worldwide-Luxury-Market-Monitor.pdf", "sourceUrl": "https://brand-news.it/wp-content/uploads/2019/11/ALTAGAMMA-WORLDWIDE-LUXURY-MARKET-MONITOR-novembre-2019.pdf", "sourceDate": "2019-11-01 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:31+00", "status": "ready", "pageCount": 49, "orientation": "landscape", "aspectRatio": 1.777, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/4bb31e88e640882d", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 49, "pagesIndexed": 49, "pagesWithImages": 49, "pagesWithMetadata": 49, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 262, "chartCount": 26, "metricSlides": 22, "toolMatches": 118, "documentToolMatches": 0, "frameworkMatches": 29, "arcMatches": 2, "beatMatches": 8, "loopMatches": 9, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99b0-d65c698959e2", "evidence": "Deck peels back 7 layers of 'the luxury customer is X' (pp.5-41) starting from surface market sizing (pp.1-4) and ending in transformation implications (pp.42-44).", "isPrimary": true, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99b0-dbb50412b02d", "evidence": "Reads as Facts (market data pp.1-4) → Implications (7 customer traits pp.5-41) → Action (transformation pp.42-44).", "isPrimary": false, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 4, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 1, "name": "Surface Observation", "beatId": "019dd95a-07a5-761b-9144-56b56e15a0e6", "matchId": "019dd95a-0543-7581-99b0-d65c698959e2", "beatType": { "name": "Surface Observation", "slug": "onion-surface-observation", "status": "active", "canonId": "019dd9b8-0b39-73c0-b415-6c4cf34cc343", "version": 1, "description": null }, "evidence": "Global luxury market sized at €1.3T with 4% growth", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-173f-7139-aafe-8a7607b346d3", "evidence": "Strips the deck to a single phrase: 'The luxury customer is...'", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:33.438368+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Story Moments", "slug": "story-moments", "status": "active", "bestFor": null, "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e", "version": 1, "bodyDocId": null, "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-173f-7139-aafe-8d1d8c2e1084", "evidence": "Designed pause beat introducing the 7-trait spine", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:33.438368+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "7a6c1a21-5f79-4d63-b760-93823df22b7c", "evidence": "The slide segments the luxury customer into 8 distinct behavioral and demographic categories.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:37:42.639+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "audience-segmentation" } ], "arcBeats": [ { "to": 22, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null }, "from": 5, "name": "First Layer", "beatId": "019dd95a-07a5-761b-9144-5af051098029", "matchId": "019dd95a-0543-7581-99b0-d65c698959e2", "beatType": { "name": "First Layer", "slug": "onion-first-layer", "status": "active", "canonId": "019dd9b8-0bd1-75b2-9773-18ea7796621c", "version": 1, "description": null }, "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 75 }, { "to": 41, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 5, "name": "The Implications (So What)", "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3", "matchId": "019dd95a-0543-7581-99b0-dbb50412b02d", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Seven customer-trait sections with evidence", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 9, "from": 5, "loop": { "name": "35_scenario_fork", "slug": "35-scenario-fork", "status": "active", "bestFor": "Strategic planning, risk analysis, board presentations", "canonId": "019dd956-7430-71ea-ac7d-1630063fb962", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation", "description": "Present multiple futures based on different assumptions or decisions", "familyLabel": null }, "matchId": "019dd95a-088c-724c-b312-ff66fef66945", "evidence": "p.8 explicit Worst/Base/Best (20%/70%/10% likelihood); p.9 'bumpy road' alternates", "position": 2, "objective": "Establish base/worst/best scenarios for 2019 and 2025 trajectory", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 6, "type": "setup", "title": "Uses Latin phrase 'Hic et nunc' to emphasize immediacy in luxury consumer behavior.", "function": "establish_context", "rawType": "thesis_headline", "block": null, "metadata": { "slideType": "thesis_headline", "slideTypeCanon": { "name": "Thesis headline", "slug": "thesis_headline", "status": "active", "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "sparse", "densityScore": 11, "componentCount": 4, "textChars": 47, "nDataPoints": 0, "notes": "Uses Latin phrase 'Hic et nunc' to emphasize immediacy in luxury consumer behavior.", "elementsJson": [ "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:37:36.995+00", "seconds": 2.504, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/6", "deck": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1", "deckAnchor": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-6", "deckJson": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1.json" }, "components": [ { "bbox": { "h": 1, "w": 1, "x": 0, "y": 0 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:37:36.995+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6ac387df-c8b0-40e5-a3c1-1af650cbeada", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.03, "y": 0.38 }, "kind": "paragraph", "text": "(Here and Now)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:37:36.995+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2289ffd1-548e-4962-b013-569886f6cef9", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 1, "x": 0, "y": 0.24 }, "kind": "title", "text": "HIC ET NUNC", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:37:36.995+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "afd42e4d-890f-4ea3-87a5-ba3f1cc693ea", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.35, "x": 0.03, "y": 0.05 }, "kind": "title", "text": "The luxury customer is", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:37:36.995+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5cfdf64a-d47b-499d-bfa3-5cb931e2d320", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 22, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null }, "from": 5, "name": "First Layer", "beatId": "019dd95a-07a5-761b-9144-5af051098029", "matchId": "019dd95a-0543-7581-99b0-d65c698959e2", "beatType": { "name": "First Layer", "slug": "onion-first-layer", "status": "active", "canonId": "019dd9b8-0bd1-75b2-9773-18ea7796621c", "version": 1, "description": null }, "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 75 }, { "to": 41, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 5, "name": "The Implications (So What)", "beatId": "019dd95a-07a5-761b-9144-6e7bee705bc3", "matchId": "019dd95a-0543-7581-99b0-dbb50412b02d", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Seven customer-trait sections with evidence", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 9, "from": 5, "loop": { "name": "35_scenario_fork", "slug": "35-scenario-fork", "status": "active", "bestFor": "Strategic planning, risk analysis, board presentations", "canonId": "019dd956-7430-71ea-ac7d-1630063fb962", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation", "description": "Present multiple futures based on different assumptions or decisions", "familyLabel": null }, "matchId": "019dd95a-088c-724c-b312-ff66fef66945", "evidence": "p.8 explicit Worst/Base/Best (20%/70%/10% likelihood); p.9 'bumpy road' alternates", "position": 2, "objective": "Establish base/worst/best scenarios for 2019 and 2025 trajectory", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 7, "type": "analysis", "title": "The chart uses a timeline-based bar structure with CAGR and YoY growth metrics.", "function": "quantify_impact", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "quantify_impact", "functionCanon": { "name": "Quantify impact", "slug": "quantify_impact", "status": "active", "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d", "version": 1, "description": null }, "density": "dense", "densityScore": 55, "componentCount": 7, "textChars": 361, "nDataPoints": 24, "notes": "The chart uses a timeline-based bar structure with CAGR and YoY growth metrics.", "elementsJson": [ "headline_text", "bar_chart_vertical", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:37:37.704+00", "seconds": 3.109, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b635-9f74c35385f1/7", "deck": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1", "deckAnchor": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1#slide-7", "deckJson": "/decks/019dd923-5ca1-7489-b635-9f74c35385f1.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "96-'19E CAGR +6%", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element 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{ "at": "2026-05-02 19:37:37.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "04c48a32-e866-463f-8bc4-be6772af6c0e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.03, "y": 0.97 }, "kind": "disclaimer", "text": "This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:37:37.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b75bcf5f-06f0-479c-83e8-d6c1d4785461", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.15, "x": 0.8, "y": 0.75 }, "kind": "metric", "text": "+7% / +4%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:37:37.704+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9118bac4-89be-4376-98a0-d38b562358c0", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.15, "x": 0.6, "y": 0.8 }, "kind": 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-173f-7139-aafe-e31a8a62287f", "evidence": "Quantifies impact at €6B in callout", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:33.438368+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-173f-7139-aafe-e7ede9cd07a1", "evidence": "Frames HK as profound disruption and 'rules of the game deeply transformed'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:33.438368+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 22, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null }, "from": 5, "name": "First Layer", "beatId": "019dd95a-07a5-761b-9144-5af051098029", "matchId": "019dd95a-0543-7581-99b0-d65c698959e2", "beatType": { "name": "First Layer", "slug": "onion-first-layer", "status": "active", "canonId": "019dd9b8-0bd1-75b2-9773-18ea7796621c", "version": 1, "description": null }, "evidence": "Customer is Present/Chinese/Young/Phy-gital — observable shifts", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. 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HIC ET NUNC (Here and Now): Luxury market on its expected growth trajectory to 2025... potential bumps along the path. 2. CHINESE (increasingly): Chinese customers delivering 90% of the growth in 2019E... increasingly shopping at home. 3. YOUNG(er): Disruptive consumer trends arising from the younger generations: Gen Y and Gen Z to dominate the luxury market. 4. PHY-GITAL: Digitalization pushing ahead physical disruption: online still booming while physical network approaching its peak. 5. DIVERSE (in spending power and purchasing drivers): A market of ones: core luxury and entry luxury customers... customer network as the new measure of value for brands. 6. OPEN: A highly receptive customer: new value propositions and business models challenging rules of the game. 7. RESPONSIBLE: Social commitment as customers' priority: CSR to evolve from a \"must-have\" to a lever to transform the business. 8. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-173f-7139-aaff-c30b081eef81", "evidence": "Callback to opening 'PRESENT' theme as deck winds toward conclusion", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:33.438368+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 42, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. 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Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 44, "from": 40, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "019dd95a-088c-724c-b313-1b4047b0b004", "evidence": "p.41 Product+Experience+Ideas+Emotions equation; p.44 customer at center, creativity orbit", "position": 9, "objective": "Synthesize the 'why' (emotion) → 'how' (creativity) → 'what' (transformation)", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": 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Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "cba35202-1d41-4934-9f55-4f38347b4c73", "evidence": "type: cover", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:07:52.849093+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 49, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 4, "label": "Surface Observation", "description": "Global luxury market sized at €1.3T with 4% growth" }, { "from": 5, "to": 22, "label": "First Layer", "description": "Customer is Present/Chinese/Young/Phy-gital — observable shifts" }, { "from": 23, "to": 35, "label": "Deeper Layer", "description": "Customer is Diverse/Open — segment dynamics and disruption" }, { "from": 36, "to": 41, "label": "Core Insight", "description": "Responsible & Emotional — post-aspirational value equation" }, { "from": 42, "to": 44, "label": "Implications", "description": "Customer-centric, creativity-led transformation imperative" } ], "loops": [ { "from": 1, "to": 4, "label": "Zoom In", "description": "Zoom from total luxury market to personal goods focus" }, { "from": 5, "to": 9, "label": "Scenario Fork", "description": "Establish base/worst/best scenarios for 2019 and 2025 trajectory" }, { "from": 10, "to": 14, "label": "Segmentation Split", "description": "Split the market by geography to surface Chinese/Asian dominance" }, { "from": 15, "to": 17, "label": "Tale Two Worlds", "description": "Contrast Millennials vs Gen Z consumption habits" }, { "from": 18, "to": 22, "label": "Aha Moment", "description": "Reveal that digital is the fastest-growing channel reshaping retail" }, { "from": 23, "to": 27, "label": "Segmentation Split", "description": "Split customer base by spending power (UHNWI vs entry-price vs off-price)" }, { "from": 28, "to": 35, "label": "Myth Buster", "description": "Challenge the establishment narrative — insurgents and new models are reshaping luxury" }, { "from": 36, "to": 39, "label": "Maturity Curve", "description": "Position brands on a responsibility maturity curve (Wave 1→4)" }, { "from": 40, "to": 44, "label": "Golden Circle", "description": "Synthesize the 'why' (emotion) → 'how' (creativity) → 'what' (transformation)" } ] }