{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b634-ff658db7ef65", "slug": "47b3eb1be6592471", "title": "Global Restart Key Dynamics COVID-19", "subtitle": "BCG", "author": "BCG", "pageCount": 39, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5ca1-7489-b634-ff658db7ef65", "slug": "47b3eb1be6592471", "title": "Global Restart Key Dynamics COVID-19", "rawTitle": "Global Restart Key Dynamics COVID-19", "authorId": "BCG", "authorName": "BCG", "authorDisplay": "BCG", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2020-Global-Restart-Key-Dynamics-COVID-19.pdf", "sourceUrl": "https://media-publications.bcg.com/BCG-COVID-19-BCG-Perspectives-Version13.pdf", "sourceDate": "2020-07-21 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:29+00", "status": "ready", "pageCount": 39, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/47b3eb1be6592471", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 39, "pagesIndexed": 39, "pagesWithImages": 39, "pagesWithMetadata": 39, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 242, "chartCount": 32, "metricSlides": 15, "toolMatches": 115, "documentToolMatches": 0, "frameworkMatches": 11, "arcMatches": 2, "beatMatches": 8, "loopMatches": 6, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "evidence": "Classic BCG perspectives deck: context (p1-5), problem (p7-13), evidence (p14-26), recommendation (p27-29), and outlook/impact (p30-39).", "isPrimary": true, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "matchId": "019dd95a-0543-7581-99ae-11d071033099", "evidence": "Flatten-Fight-Future arrow on p3 maps current pain to future vision via a bridge phase.", "isPrimary": false, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 6, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87dc-8907d8cea47c", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 7, "name": "Problem & Complication", "beatId": "019dd95a-0702-74a3-87dc-8f78a172276b", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 16, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 14, "name": "Solution & Approach", "beatId": "019dd95a-0702-74a3-87dc-932013eb2f26", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "5 government actions + framing that defeating virus is the path to recovery.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 33, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 27, "name": "Future Vision (Gain)", "beatId": "019dd95a-0702-74a3-87dc-a2eff13b510b", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 13, "from": 7, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-088b-72c8-b7e4-3217901cebe1", "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 16, "from": 15, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null, "categoryName": "Narrative", "categorySlug": "narrative" }, "matchId": "019dd95a-088b-72c8-b7e4-35d957031ba7", "evidence": "Three correlation panels on p16 reveal R-squared 0.7 with cases vs 0.03 with restrictiveness — surprising insight.", "position": 2, "objective": "Show that defeating the virus, not government restrictiveness, drives consumer spending", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 29, "from": 27, "loop": { "name": "48_capability_gap", "slug": "48-capability-gap", "status": "active", "bestFor": "M&A strategy, digital transformation, organizational design", "canonId": "019dd956-7967-72d8-af8c-67c97d61c03b", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision", "description": "Compare required capabilities vs. current capabilities to define the build/buy/partner decision", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-088b-72c8-b7e4-3cee1c189cde", "evidence": "P27 lists 4 capability circles; p28 expands resilience; p29 expands rapid demand-sensing.", "position": 4, "objective": "Identify the four capabilities companies must build to win in the new reality", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 33, "from": 31, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null, "categoryName": "Narrative", "categorySlug": "narrative" }, "matchId": "019dd95a-088b-72c8-b7e4-42478b846923", "evidence": "Vaccine pipeline (p31), 2020 GDP forecasts (p32), then p33 scatter plot links outbreak length to GDP — the insight.", "position": 5, "objective": "Reveal that countries with shorter outbreaks will have better economic performance", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 36, "from": 34, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-088b-72c8-b7e4-46cbbe1c5b5a", "evidence": "Country-by-country unemployment (p34), market-by-market indices (p35), sector-level TSR and default risk table (p36).", "position": 6, "objective": "De-averaged view of unemployment, equity markets, and sector TSR/default risk", "confidence": 72, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf", "version": 1, "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e", "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a69-b5744ec2c615", "evidence": "Title compresses governing thought: recovery driven by 5 named factors.", "pageRefs": null, "priority": "Core", "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.", "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.", "cardinality": null, "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to." }, { "tool": { "name": "The Rule of Three", "slug": "the-rule-of-three", "status": "active", "bestFor": null, "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33", "version": 1, "bodyDocId": null, "description": "Ideas presented in threes are more memorable and satisfying", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a69-b2a14934e3a3", "evidence": "Three-phase Flatten-Fight-Future structure anchors the deck.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Pyramid Principle", "slug": "pyramid-principle", "status": "active", "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.", "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff", "version": 1, "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235", "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-c4a345992081", "evidence": "Answer-first executive summary: top-line claims with supporting bullets.", "pageRefs": null, "priority": "Core", "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.", "antipattern": "Chronological structure (\"what we did, what we found, what we conclude\") instead of logical hierarchy. Top-of-pyramid that is a topic (\"strategic options\") instead of an answer (\"pursue Option B because...\"). Non-MECE supports that overlap or fail to cover the universe.", "cardinality": null, "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind." }, { "tool": { "name": "SCQA Framework", "slug": "scqa-framework", "status": "active", "bestFor": null, "canonId": "019dd956-7bcb-763f-bdf6-1dfedf3bd36c", "version": 1, "bodyDocId": "019df22a-a0b0-719e-937e-2ac31e53d32c", "description": "Situation, Complication, Question, Answer - structured problem framing", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-cbdb22ca60be", "evidence": "Disease challenge = situation/complication; capabilities = answer in last bullet.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Tricolon", "slug": "tricolon", "status": "active", "bestFor": null, "canonId": "019dd956-a13d-7356-9038-da27abe565f8", "version": 1, "bodyDocId": null, "description": "Three parallel phrases of increasing length or intensity", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a69-ad02ee7f4b86", "evidence": "Three parallel phase headings: Flatten, Fight, Future.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-c227628ff377", "evidence": "Two grouped bullet blocks (disease vs economy) chunk the summary.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Inductive Reasoning", "slug": "inductive-reasoning", "status": "active", "bestFor": null, "canonId": "019dd956-99c6-705e-94cc-76a504c3da37", "version": 1, "bodyDocId": null, "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-eb8d591371cb", "evidence": "First slide of evidence-stacking loop on global disease progression.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a6a-1442dd35e714", "evidence": "April vs June/July hotspot pairing.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Reductio ad Absurdum", "slug": "reductio-ad-absurdum", "status": "active", "bestFor": null, "canonId": "019dd956-9de1-7573-aaa7-d2bbaaa7a304", "version": 1, "bodyDocId": null, "description": "Proving a point by showing the opposite leads to absurdity", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-31dedb88f7d5", "evidence": "Two failed single-variable hypotheses set up the joint conclusion.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Aha! Moment", "slug": "aha-moment", "status": "active", "bestFor": null, "canonId": "019dd956-a5b5-7763-820e-b299c5f27a32", "version": 1, "bodyDocId": null, "description": "The moment when the audience realizes the value - design for insight revelation", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a6a-670be97a9eff", "evidence": "First page of loop where R-squared 0.03 reveals counter-intuitive truth.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Parallel Structure", "slug": "parallel-structure", "status": "active", "bestFor": null, "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153", "version": 1, "bodyDocId": null, "description": "Using similar grammatical structure for related ideas", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-42f32bcbfd94", "evidence": "All four capabilities phrased as 'Build…', 'Develop…', 'Scale…', 'Evaluate…'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Causal Chain", "slug": "causal-chain", "status": "active", "bestFor": null, "canonId": "019dd956-9e98-7269-907b-8cf727e9499d", "version": 1, "bodyDocId": null, "description": "Showing how one event leads to another in sequence", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-7ab91aa05cfa", "evidence": "Outbreak length drives GDP growth, with exception cases explaining residuals.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-9a51cd8f785a", "evidence": "Callout states the integrated-response thesis as the page's so-what.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "96288dfa-b4ea-418b-951a-f0c2ba2a6640", "evidence": "It is the duty of health, political, societal, and business leaders to navigate through this crisis.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:40.990869+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-9fef719004b7", "evidence": "Single 'leaders need integrated response' line distills commander's intent.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "e4c8f3a0-d9ac-4208-899d-ae7e5e81e60d", "evidence": "type: executive_summary", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:06:40.955646+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Flatten / Fight / Future (BCG)", "slug": "flatten-fight-future", "status": "active", "bestFor": null, "canonId": "019de52d-1ff2-779f-aa85-c6610b9afbdc", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b342dcb1-b621-400b-9665-5da95b3cff72", "evidence": "framework/instance: Flatten, Fight, Future phases", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:06:41.064015+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer", "Architect" ], "matchId": "019dd95a-1321-706c-9a69-a893855b38a2", "evidence": "Five color-coded ribbons grouped by similarity; arrows imply continuity into Future.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a69-a064e7ac1b31", "evidence": "Flatten-Fight-Future arrow uses physical-action metaphors for pandemic phases.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-a62a21a1c6cb", "evidence": "Three large green arrows plus numbered ribbon factors below establish reading order.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-b8595f00d945", "evidence": "Bullet headings ('disease progression continues to be a major challenge') state insights, not topics.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-bf2bfaa15f13", "evidence": "Bottom dark band crystallizes the two-dimension thesis.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "8d5e9887-7bd4-44bd-901b-63f4bfefd9a0", "evidence": "type: executive_summary", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:06:41.139427+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "26cef812-f657-445c-90a8-d3053aaead12", "evidence": "list/bullet: Sector activity in transportation and automotive most impacted; however, manufacturing PMI² indicates positive momentum globally", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:41.174868+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-dbbda783ab02", "evidence": "In-cell percentages and footnote indices label every data point.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-d1384b9469ab", "evidence": "Red/yellow/green heat-shading flags month-on-month deltas.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-dc8e9c9cffbe", "evidence": "Dashboard prioritizes numbers over decoration.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "87de650a-4993-4a85-ac6a-0fd0c0679fcf", "evidence": "table/data: Business Impact (Stock market, Trade, CO2, Industrial production)", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:41.248314+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-d6ebfce1213c", "evidence": "Repeating month-by-month grids per metric and country.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-ce3aec8014e4", "evidence": "Three color-banded panels (Epidemic, Consumer Activity, Business Impact) with bold KPI numerals.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "5cd62b9f-bf7e-4291-816d-59edee80048f", "evidence": "type: section_divider", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:06:41.321258+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-e05f46e0e083", "evidence": "Title states 'epidemic continues to progress globally' — insight.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-e6bf4cabadf9", "evidence": "Callout highlights 'Europe is the only continent where daily new cases are declining'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "90237c12-2f5b-4950-806a-309c5867b89a", "evidence": "chart/area-stacked: Daily new cases (7-day rolling average)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:41.39412+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-ec59b84cb0e4", "evidence": "Subtitle quantifies '~1.5x' and '~56% recovered' as the insight.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-f5fbf768bebb", "evidence": "Callout highlights 'No slowdown in summer US, India seeing increase'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-f19624a5f661", "evidence": "Time-series for trend, paired with summary stats.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "b312bdee-638d-4a9d-873e-a034dfd308c8", "evidence": "chart/area-stacked: Daily new cases (7-day rolling average)", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:41.466207+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-f8276aa0b9e6", "evidence": "Title quantifies '9 of top 15 economies' insight from the table.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-0352ad36cdc4", "evidence": "Red/green deltas on growth-of-daily-new-cases column.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-09352227ad01", "evidence": "Minimal gridlines; numbers dominate.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "3e61d094-92a8-42d4-8bfb-6e71e9fd6c39", "evidence": "The table/data component presents a clear and concise display of information, following the data-ink ratio principle to effectively communicate the data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:07:35.420632+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Sparklines (Chart)", "slug": "sparklines-chart", "status": "active", "bestFor": null, "canonId": "019dd956-b3db-7239-aa95-d24b7cdc29e4", "version": 1, "bodyDocId": null, "description": "Word-sized graphics embedded in text for data density", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-fe29f8180717", "evidence": "In-row tally bars and recovery progress bars beside each country.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-07651a8c04e5", "evidence": "Three banded sub-tables (Daily cases / Recovery / Testing) with labelled headers.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-0f21b8b2e480", "evidence": "Title states 'shift from eastern states in April to western and southern in June'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-12fb869c5bcb", "evidence": "Callout '30% vs 4%' contrasts current top-5 vs April top-5 contributions.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-1ae835a16a14", "evidence": "Title states the causal claim: testing/lockdowns controlled epidemic better.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-1c4a5bc02f67", "evidence": "Callout defines '4TIQ2 countries: Controlled initial outbreak using extensive measures'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-2069176c6e35", "evidence": "Title 'fast and stringent lockdowns shorten outbreaks; but neither alone is sufficient' is the conclusion.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-2a9c5115e636", "evidence": "P-values labelled red ('Not statistically significant') vs green for the working hypothesis.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-2c3687153419", "evidence": "Red/green coding signals which test refutes vs supports.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-27fd80c998ff", "evidence": "Three side-by-side scatter plots with same Y-axis, varying X variable.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-35b728b00f23", "evidence": "Title states the trend: shift to localized measures.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-381ef7b67816", "evidence": "Timeline visual for time-ordered policy events.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-3f5eeda9aaff", "evidence": "Title quantifies '5 key actions governments could take'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a6a-4c395598d951", "evidence": "Cites real countries' implementations (South Korea, California, NZ).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer", "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-407237190fc1", "evidence": "Five identical green circles grouped by proximity and similarity.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Law of Similarity", "slug": "law-of-similarity", "status": "active", "bestFor": null, "canonId": "019dd956-c025-70d9-a411-8efa41ae179b", "version": 1, "bodyDocId": null, "description": "Similar-looking elements perceived as related - consistent styling for related concepts", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-450421633dba", "evidence": "Identically styled circles imply parallel category of recommendation.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Singularity Effect", "slug": "singularity-effect", "status": "active", "bestFor": null, "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb", "version": 1, "bodyDocId": null, "description": "People care more about individuals than statistics - use specific examples", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a6a-4b0ecf4bfafe", "evidence": "Each action paired with a specific country example (Japan, NZ, Uganda).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-51c6b303adac", "evidence": "Title states 'attempting to restart economy while managing disease'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 15, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-56bccc1a00f6", "evidence": "Title delivers the insight: 'Defeating virus is critical to economic recovery'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-5f5ccae20c9c", "evidence": "R-squared values (0.7, 0.9, 0.8, 0.03) labelled on each chart.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-60e2152e8e39", "evidence": "Strong R-squared 0.7-0.9 vs weak 0.03 makes the disjunctive insight pop.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-5839859534f6", "evidence": "Three parallel scatter panels with same Y-axis logic.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-6bef07d89040", "evidence": "Title states 'industrial activity and mobility still far from pre-COVID levels'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9787-e6bd7f355ade", "evidence": "Title states 'Transportation and automotive sectors most impacted'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9787-eed7e18f0b9e", "evidence": "'Lockdown' shaded band and 'Normal state' reference line labelled.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9787-e85e68764ac5", "evidence": "Multi-line index over time fits sector trajectory comparison.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9787-f3712df61791", "evidence": "Distinct hue per sector with legend mirrored on the right.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-13ee-7068-9787-f67dfd0da0b3", "evidence": "Methodology box names BCG ERPC and 100+ data sources.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9787-f8b7f0bbf763", "evidence": "Title delivers insight + exception ('except in Japan and South Korea').", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9787-fda53e3db9cd", "evidence": "Title names countries that recovered vs those still lagging.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-01b7dda6a8f2", "evidence": "Heatmap shading distinguishes recovered vs lagging cells.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-0569fe28be19", "evidence": "Title states 'shift to online retail accelerated and is continuing'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-08ee6ed6ea99", "evidence": "Title quantifies 'China recovering across categories; apparel sales continue to be low'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-0d753dbd4355", "evidence": "Red/green delta encoding on category × country grid.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Heatmap matrix", "slug": "heatmap-matrix", "status": "active", "bestFor": null, "canonId": "019de52d-2363-7248-9aa8-cd0bcf077891", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f2a7d40c-354b-49f3-ab27-8a0fccf38c21", "evidence": "chart/heatmap: Retail store sales' breakdown by category, YoY % change vs 2019", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 03:15:03.219761+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-11720f16e743", "evidence": "Country columns grouped under top header for easy scan.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-165ae2ed5562", "evidence": "Title states 'limited recovery, except for China and South Korea'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-1b46e04e5200", "evidence": "Title quantifies 'Only 4 of top 15 economies show mobility back to 85%'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-20a4dfe6c9d3", "evidence": "Red/green status coloring on the table.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "f6b878c7-a5c5-4267-a966-68ca62fc9958", "evidence": "The slide features a data table with a clear and concise presentation of mobility levels, using a legend to categorize the data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:15:18.741079+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Sparklines (Chart)", "slug": "sparklines-chart", "status": "active", "bestFor": null, "canonId": "019dd956-b3db-7239-aa95-d24b7cdc29e4", "version": 1, "bodyDocId": null, "description": "Word-sized graphics embedded in text for data density", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-1d0d2388ab97", "evidence": "Country rows with inline mobility bars.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-271d9b5c362b", "evidence": "Title states 'lower workplace mobility recovery indicates work-from-home adoption'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "e2accf77-41b1-4e60-92e6-2fc64684e335", "evidence": "The slide features a line chart showing mobility trends for various countries, using a legend to distinguish between different types of mobility.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:15:18.812119+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-2a5b9a29eddc", "evidence": "Title states 'recovery in air travel is far away'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-2c4afaa0f6a4", "evidence": "Title is the recommendation: 'Companies will need to augment their capabilities'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-3c4f5293cc5a", "evidence": "Each capability compressed to a 2-3 word imperative.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer", "Architect" ], "matchId": "019dd95a-13ee-7068-9788-32debdcb4d66", "evidence": "Four equally-weighted circles grouped by proximity below shared title.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Law of Similarity", "slug": "law-of-similarity", "status": "active", "bestFor": null, "canonId": "019dd956-c025-70d9-a411-8efa41ae179b", "version": 1, "bodyDocId": null, "description": "Similar-looking elements perceived as related - consistent styling for related concepts", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-361e0cac6d94", "evidence": "Four identically styled circles signal parallel category of capability.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-3b9ca055e2c4", "evidence": "Capability noun in bold green circle; description in lighter text below.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-47448fb0c638", "evidence": "Title is single imperative 'Building greater systemic resilience'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-4920a212cfac", "evidence": "Callout distills resilience into 'absorb stress, recover, thrive'.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b9c6ba4a-1306-417e-b9fa-e2f817e2270c", "evidence": "The slide presents a list of numbered points to build systemic resilience, using a clear and concise format.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 03:15:18.961699+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-4da58e4706ac", "evidence": "Title states the imperative: 'rapid sensing capabilities a key imperative'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-13ee-7068-9788-5285a41cfc9e", "evidence": "Callout uses 'imperative' to elevate urgency.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 50, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b02ee9f5-8f17-49b1-ba93-df7d9c9e97da", "evidence": "The slide serves as a section divider, clearly separating the content into restart progression and updated analyses and impact.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 03:15:19.074286+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-566230c27925", "evidence": "Title states 'Development at unprecedented pace'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019dd95a-13ee-7068-9788-582f593eb9ca", "evidence": "Pull quotes from Dr. Fauci and Dr. Petri credential the optimism.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-13ee-7068-9788-5f4652c02bca", "evidence": "Big '23' and '59' candidate counts cited from WHO/Milken.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "f1fba935-4a06-4486-910c-9cf1599833f0", "evidence": "The slide features a data table with a clear and concise presentation of treatment and vaccine clinical trial pipelines, using charts to display data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:15:19.150473+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-612080ca2952", "evidence": "Two parallel mini-dashboards with bold counts and phase progress bar.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-64ec5351bb7c", "evidence": "Title states 'severe downturn in 2020 with rebound in 2021'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-6a4b7dbb57fc", "evidence": "Title states 'shorter outbreaks lead to better economic performance'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-70152d0b4462", "evidence": "Sweden, Japan, NZ called out individually with explanatory captions.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-6e491f3f1c73", "evidence": "Scatter plot with regression line ideal for correlation claim.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-77fcc981b50a", "evidence": "Yellow stars highlight 4TIQ exemplars (China, S. Korea).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-7c05b17bc288", "evidence": "Title quantifies 'temporary jobs coming back, permanent losses increase'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-812622319790", "evidence": "Title states 'highly volatile through the crisis, including recovery'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-8692092c3435", "evidence": "Callout flags 'NASDAQ crossed all-time high' and elevated VIX.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-8ab54931d8ff", "evidence": "Title states '4 sectors at pre-crisis TSR; 6 sectors with >15% default risk'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-8c6e3a78724e", "evidence": "Sector × metric heatmap with status shading.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "a986d0e8-7f82-42d8-91d4-7ebad91c330c", "evidence": "table/data: Sector performance and default risk table", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:15:26.562473+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-924b54fcce6e", "evidence": "Two sub-tables (TSR vs default risk) banded under shared header.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Call to action", "slug": "call-to-action", "status": "active", "bestFor": null, "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c", "version": 1, "bodyDocId": null, "description": "Explicit prescription of what the audience should do next.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "0ad4c91d-6284-491e-934c-d9e804cc6fc9", "evidence": "paragraph/paragraph: BCGRapidResponseNetwork@bcg.com", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 03:15:26.70918+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 39, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "30d1a2be-be03-4e23-afe8-1239452e55e9", "evidence": "The slide explicitly labels the three phases as Flatten, Fight, and Future.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:42:04.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "flatten-fight-future" }, { "matchId": "019dd95a-1ca6-71be-9e57-f313dc966ecb", "evidence": "Three named arrows labelled 'Flatten', 'Fight', 'Future' across the page.", "framework": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "Flatten-Fight-Future" }, { "matchId": "576d0c2f-0159-412b-a389-3be21ad8cc7a", "evidence": "Explicitly mentioned in the bottom callout box.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "flatten-fight-future" }, { "matchId": "019dd95a-1ca6-71be-9e57-f5b38283fdc3", "evidence": "Callout: 'Thinking multi-timescale in a Flatten-Fight-Future logic'.", "framework": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "Flatten-Fight-Future" }, { "matchId": "019dd95a-1ca6-71be-9e57-f98bd55e916c", "evidence": "Callout '4TIQ2 countries' references the named containment framework.", "framework": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "4TIQ (Test, Trace, Track, Isolate, Quarantine)" }, { "matchId": "ce24d0cc-ce7a-4101-9a75-5034bb3a3e10", "evidence": "The slide tests the hypothesis that lockdown speed and stringency correlate with outbreak length.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:42:14.853+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "frameworkName": "diagnostic-test" }, { "matchId": "7e4e1a1a-6198-4a31-bf82-c4a23c04b426", "evidence": "The slide presents a chronological sequence of events for three different entities.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:42:06.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "frameworkName": "timeline" }, { "matchId": "e8432adc-5664-4cfe-bb34-3cec683051ac", "evidence": "The slide uses specific country examples (Japan, Singapore, South Korea, etc.) to validate the proposed actions.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:42:09.196+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "frameworkName": "cite_precedent" }, { "matchId": "019dd95a-1ca6-71be-9e57-ff6811a1c6d9", "evidence": "Header explicitly names 'BCG Economic Recovery Pulse Check (ERPC)' with methodology box.", "framework": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "frameworkName": "BCG Economic Recovery Pulse Check (ERPC)" }, { "matchId": "019dd95a-1ca6-71be-9e58-0295023357f3", "evidence": "Legend tags '4TIQ3' countries (China, S. Korea) as exemplars.", "framework": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "frameworkName": "4TIQ (Test, Trace, Track, Isolate, Quarantine)" }, { "matchId": "994e81b2-ba9f-4bbf-9c63-7a02c608019e", "evidence": "The table uses color-coded cells to represent performance and risk levels across sectors.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:42:16.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "frameworkName": "heatmap-matrix" } ], "patterns": [] }, "storymakers": { "model": "claude-cli-sonnet-4.6", "backend": null, "rawJson": { "arc": { "id": 1, "slug": "consultants-gambit", "beats": [ { "name": "Situation & Context", "end_page": 6, "evidence": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider.", "position": 1, "start_page": 1 }, { "name": "Problem & Complication", "end_page": 13, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "start_page": 7 }, { "name": "Solution & Approach", "end_page": 16, "evidence": "5 government actions + framing that defeating virus is the path to recovery.", "position": 3, "start_page": 14 }, { "name": "Evidence & Proof", "end_page": 26, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "start_page": 17 }, { "name": "Impact & Next Steps", "end_page": 39, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "start_page": 27 } ], "evidence": "Classic BCG perspectives deck: context (p1-5), problem (p7-13), evidence (p14-26), recommendation (p27-29), and outlook/impact (p30-39).", "confidence": 88 }, "loops": [ { "id": 34, "slug": "34-segmentation-split", "end_page": 13, "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "start_page": 7 }, { "id": 3, "slug": "03-aha-moment", "end_page": 16, "evidence": "Three correlation panels on p16 reveal R-squared 0.7 with cases vs 0.03 with restrictiveness — surprising insight.", "position": 2, "objective": "Show that defeating the virus, not government restrictiveness, drives consumer spending", "confidence": 78, "start_page": 15 }, { "id": 34, "slug": "34-segmentation-split", "end_page": 26, "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "start_page": 17 }, { "id": 48, "slug": "48-capability-gap", "end_page": 29, "evidence": "P27 lists 4 capability circles; p28 expands resilience; p29 expands rapid demand-sensing.", "position": 4, "objective": "Identify the four capabilities companies must build to win in the new reality", "confidence": 85, "start_page": 27 }, { "id": 3, "slug": "03-aha-moment", "end_page": 33, "evidence": "Vaccine pipeline (p31), 2020 GDP forecasts (p32), then p33 scatter plot links outbreak length to GDP — the insight.", "position": 5, "objective": "Reveal that countries with shorter outbreaks will have better economic performance", "confidence": 75, "start_page": 31 }, { "id": 34, "slug": "34-segmentation-split", "end_page": 36, "evidence": "Country-by-country unemployment (p34), market-by-market indices (p35), sector-level TSR and default risk table (p36).", "position": 6, "objective": "De-averaged view of unemployment, equity markets, and sector TSR/default risk", "confidence": 72, "start_page": 34 } ], "slide_tools": [ { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Callout states the integrated-response thesis as the page's so-what.", "confidence": 70 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Single 'leaders need integrated response' line distills commander's intent.", "confidence": 65 } ], "page_number": 2 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Flatten-Fight-Future arrow uses physical-action metaphors for pandemic phases.", "confidence": 80 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Three large green arrows plus numbered ribbon factors below establish reading order.", "confidence": 80 }, { "id": 131, "slug": "gestalt-principles", "layer": "Slide", "evidence": "Five color-coded ribbons grouped by similarity; arrows imply continuity into Future.", "confidence": 75 }, { "id": 92, "slug": "tricolon", "layer": "Loop", "evidence": "Three parallel phase headings: Flatten, Fight, Future.", "confidence": 80 }, { "id": 34, "slug": "the-rule-of-three", "layer": "Block", "evidence": "Three-phase Flatten-Fight-Future structure anchors the deck.", "confidence": 80 }, { "id": 6, "slug": "big-idea-formula", "layer": "Block", "evidence": "Title compresses governing thought: recovery driven by 5 named factors.", "confidence": 65 } ], "page_number": 3 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Bullet headings ('disease progression continues to be a major challenge') state insights, not topics.", "confidence": 75 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Bottom dark band crystallizes the two-dimension thesis.", "confidence": 80 }, { "id": 116, "slug": "chunking", "layer": "Loop", "evidence": "Two grouped bullet blocks (disease vs economy) chunk the summary.", "confidence": 75 }, { "id": 3, "slug": "pyramid-principle", "layer": "Block", "evidence": "Answer-first executive summary: top-line claims with supporting bullets.", "confidence": 75 }, { "id": 1, "slug": "scqa-framework", "layer": "Block", "evidence": "Disease challenge = situation/complication; capabilities = answer in last bullet.", "confidence": 60 } ], "page_number": 4 }, { "tools": [ { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Three color-banded panels (Epidemic, Consumer Activity, Business Impact) with bold KPI numerals.", "confidence": 78 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Red/yellow/green heat-shading flags month-on-month deltas.", "confidence": 85 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Repeating month-by-month grids per metric and country.", "confidence": 80 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "In-cell percentages and footnote indices label every data point.", "confidence": 75 }, { "id": 125, "slug": "data-ink-ratio", "layer": "Slide", "evidence": "Dashboard prioritizes numbers over decoration.", "confidence": 60 } ], "page_number": 5 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'epidemic continues to progress globally' — insight.", "confidence": 80 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Callout highlights 'Europe is the only continent where daily new cases are declining'.", "confidence": 65 }, { "id": 74, "slug": "inductive-reasoning", "layer": "Loop", "evidence": "First slide of evidence-stacking loop on global disease progression.", "confidence": 70 } ], "page_number": 7 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Subtitle quantifies '~1.5x' and '~56% recovered' as the insight.", "confidence": 80 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Time-series for trend, paired with summary stats.", "confidence": 70 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Callout highlights 'No slowdown in summer US, India seeing increase'.", "confidence": 70 } ], "page_number": 8 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title quantifies '9 of top 15 economies' insight from the table.", "confidence": 85 }, { "id": 134, "slug": "sparklines-chart", "layer": "Slide", "evidence": "In-row tally bars and recovery progress bars beside each country.", "confidence": 80 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Red/green deltas on growth-of-daily-new-cases column.", "confidence": 80 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Three banded sub-tables (Daily cases / Recovery / Testing) with labelled headers.", "confidence": 70 }, { "id": 125, "slug": "data-ink-ratio", "layer": "Slide", "evidence": "Minimal gridlines; numbers dominate.", "confidence": 65 } ], "page_number": 9 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'shift from eastern states in April to western and southern in June'.", "confidence": 80 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Callout '30% vs 4%' contrasts current top-5 vs April top-5 contributions.", "confidence": 70 }, { "id": 78, "slug": "contrast-pairs", "layer": "Loop", "evidence": "April vs June/July hotspot pairing.", "confidence": 70 } ], "page_number": 10 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states the causal claim: testing/lockdowns controlled epidemic better.", "confidence": 80 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Callout defines '4TIQ2 countries: Controlled initial outbreak using extensive measures'.", "confidence": 65 } ], "page_number": 11 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'fast and stringent lockdowns shorten outbreaks; but neither alone is sufficient' is the conclusion.", "confidence": 85 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Three side-by-side scatter plots with same Y-axis, varying X variable.", "confidence": 90 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "P-values labelled red ('Not statistically significant') vs green for the working hypothesis.", "confidence": 85 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Red/green coding signals which test refutes vs supports.", "confidence": 80 }, { "id": 84, "slug": "reductio-ad-absurdum", "layer": "Loop", "evidence": "Two failed single-variable hypotheses set up the joint conclusion.", "confidence": 65 } ], "page_number": 12 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states the trend: shift to localized measures.", "confidence": 75 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Timeline visual for time-ordered policy events.", "confidence": 60 } ], "page_number": 13 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title quantifies '5 key actions governments could take'.", "confidence": 85 }, { "id": 131, "slug": "gestalt-principles", "layer": "Slide", "evidence": "Five identical green circles grouped by proximity and similarity.", "confidence": 80 }, { "id": 161, "slug": "law-of-similarity", "layer": "Slide", "evidence": "Identically styled circles imply parallel category of recommendation.", "confidence": 80 }, { "id": 224, "slug": "singularity-effect", "layer": "Slide", "evidence": "Each action paired with a specific country example (Japan, NZ, Uganda).", "confidence": 75 }, { "id": 155, "slug": "credibility-transfer", "layer": "Slide", "evidence": "Cites real countries' implementations (South Korea, California, NZ).", "confidence": 70 } ], "page_number": 14 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'attempting to restart economy while managing disease'.", "confidence": 70 } ], "page_number": 15 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title delivers the insight: 'Defeating virus is critical to economic recovery'.", "confidence": 88 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Three parallel scatter panels with same Y-axis logic.", "confidence": 88 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "R-squared values (0.7, 0.9, 0.8, 0.03) labelled on each chart.", "confidence": 85 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Strong R-squared 0.7-0.9 vs weak 0.03 makes the disjunctive insight pop.", "confidence": 80 }, { "id": 103, "slug": "aha-moment", "layer": "Loop", "evidence": "First page of loop where R-squared 0.03 reveals counter-intuitive truth.", "confidence": 75 } ], "page_number": 16 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'industrial activity and mobility still far from pre-COVID levels'.", "confidence": 80 } ], "page_number": 17 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'Transportation and automotive sectors most impacted'.", "confidence": 85 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Multi-line index over time fits sector trajectory comparison.", "confidence": 75 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "'Lockdown' shaded band and 'Normal state' reference line labelled.", "confidence": 80 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Distinct hue per sector with legend mirrored on the right.", "confidence": 75 }, { "id": 155, "slug": "credibility-transfer", "layer": "Slide", "evidence": "Methodology box names BCG ERPC and 100+ data sources.", "confidence": 60 } ], "page_number": 18 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title delivers insight + exception ('except in Japan and South Korea').", "confidence": 80 } ], "page_number": 19 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title names countries that recovered vs those still lagging.", "confidence": 85 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Heatmap shading distinguishes recovered vs lagging cells.", "confidence": 80 } ], "page_number": 20 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'shift to online retail accelerated and is continuing'.", "confidence": 80 } ], "page_number": 21 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title quantifies 'China recovering across categories; apparel sales continue to be low'.", "confidence": 80 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Red/green delta encoding on category × country grid.", "confidence": 70 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Country columns grouped under top header for easy scan.", "confidence": 65 } ], "page_number": 22 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'limited recovery, except for China and South Korea'.", "confidence": 80 } ], "page_number": 23 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title quantifies 'Only 4 of top 15 economies show mobility back to 85%'.", "confidence": 85 }, { "id": 134, "slug": "sparklines-chart", "layer": "Slide", "evidence": "Country rows with inline mobility bars.", "confidence": 70 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Red/green status coloring on the table.", "confidence": 70 } ], "page_number": 24 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'lower workplace mobility recovery indicates work-from-home adoption'.", "confidence": 80 } ], "page_number": 25 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'recovery in air travel is far away'.", "confidence": 80 } ], "page_number": 26 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title is the recommendation: 'Companies will need to augment their capabilities'.", "confidence": 88 }, { "id": 131, "slug": "gestalt-principles", "layer": "Slide", "evidence": "Four equally-weighted circles grouped by proximity below shared title.", "confidence": 85 }, { "id": 161, "slug": "law-of-similarity", "layer": "Slide", "evidence": "Four identically styled circles signal parallel category of capability.", "confidence": 85 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Capability noun in bold green circle; description in lighter text below.", "confidence": 75 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Each capability compressed to a 2-3 word imperative.", "confidence": 70 }, { "id": 87, "slug": "parallel-structure", "layer": "Loop", "evidence": "All four capabilities phrased as 'Build…', 'Develop…', 'Scale…', 'Evaluate…'.", "confidence": 80 } ], "page_number": 27 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title is single imperative 'Building greater systemic resilience'.", "confidence": 80 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout distills resilience into 'absorb stress, recover, thrive'.", "confidence": 70 } ], "page_number": 28 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states the imperative: 'rapid sensing capabilities a key imperative'.", "confidence": 80 }, { "id": 156, "slug": "emotional-appeal", "layer": "Slide", "evidence": "Callout uses 'imperative' to elevate urgency.", "confidence": 50 } ], "page_number": 29 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'Development at unprecedented pace'.", "confidence": 80 }, { "id": 169, "slug": "authority-bias", "layer": "Slide", "evidence": "Pull quotes from Dr. Fauci and Dr. Petri credential the optimism.", "confidence": 80 }, { "id": 155, "slug": "credibility-transfer", "layer": "Slide", "evidence": "Big '23' and '59' candidate counts cited from WHO/Milken.", "confidence": 78 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Two parallel mini-dashboards with bold counts and phase progress bar.", "confidence": 70 } ], "page_number": 31 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'severe downturn in 2020 with rebound in 2021'.", "confidence": 80 } ], "page_number": 32 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'shorter outbreaks lead to better economic performance'.", "confidence": 85 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Scatter plot with regression line ideal for correlation claim.", "confidence": 85 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Sweden, Japan, NZ called out individually with explanatory captions.", "confidence": 85 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Yellow stars highlight 4TIQ exemplars (China, S. Korea).", "confidence": 75 }, { "id": 86, "slug": "causal-chain", "layer": "Loop", "evidence": "Outbreak length drives GDP growth, with exception cases explaining residuals.", "confidence": 70 } ], "page_number": 33 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title quantifies 'temporary jobs coming back, permanent losses increase'.", "confidence": 80 } ], "page_number": 34 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'highly volatile through the crisis, including recovery'.", "confidence": 80 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Callout flags 'NASDAQ crossed all-time high' and elevated VIX.", "confidence": 65 } ], "page_number": 35 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states '4 sectors at pre-crisis TSR; 6 sectors with >15% default risk'.", "confidence": 80 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Sector × metric heatmap with status shading.", "confidence": 70 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Two sub-tables (TSR vs default risk) banded under shared header.", "confidence": 65 } ], "page_number": 36 } ], "slides_seen": 39, "deck_summary": "BCG perspectives report on COVID-19 recovery follows the Consultant's Gambit closely — context, problem, evidence, and a four-capability recommendation — anchored by the firm's own Flatten-Fight-Future framework and de-averaged data scans. Action titles drive virtually every slide, but the deck reads as a data dossier more than a narrative arc, with the genuine 'aha' moments (defeating virus drives spending; outbreak length predicts GDP) buried inside long sector-by-sector deep-dives.", "secondary_arcs": [ { "id": 9, "slug": "transformation-tale", "beats": [ { "name": "Current Reality (Pain)", "end_page": 13, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "start_page": 3 }, { "name": "Future Vision (Gain)", "end_page": 33, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "start_page": 27 }, { "name": "The Bridge", "end_page": 26, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "start_page": 14 } ], "evidence": "Flatten-Fight-Future arrow on p3 maps current pain to future vision via a bridge phase.", "confidence": 60 } ], "images_inspected": 9, "slide_frameworks": [ { "frameworks": [ { "name": "Flatten-Fight-Future", "slug": "flatten-fight-future", "evidence": "Three named arrows labelled 'Flatten', 'Fight', 'Future' across the page.", "confidence": 95 } ], "page_number": 3 }, { "frameworks": [ { "name": "Flatten-Fight-Future", "slug": "flatten-fight-future", "evidence": "Callout: 'Thinking multi-timescale in a Flatten-Fight-Future logic'.", "confidence": 85 } ], "page_number": 4 }, { "frameworks": [ { "name": "4TIQ (Test, Trace, Track, Isolate, Quarantine)", "slug": "4tiq", "evidence": "Callout '4TIQ2 countries' references the named containment framework.", "confidence": 80 } ], "page_number": 11 }, { "frameworks": [ { "name": "BCG Economic Recovery Pulse Check (ERPC)", "slug": "bcg-erpc", "evidence": "Header explicitly names 'BCG Economic Recovery Pulse Check (ERPC)' with methodology box.", "confidence": 95 } ], "page_number": 18 }, { "frameworks": [ { "name": "4TIQ (Test, Trace, Track, Isolate, Quarantine)", "slug": "4tiq", "evidence": "Legend tags '4TIQ3' countries (China, S. Korea) as exemplars.", "confidence": 78 } ], "page_number": 33 } ] }, "matchedAt": "2026-04-26 14:37:35+00", "slidesSeen": 39, "deckSummary": "BCG perspectives report on COVID-19 recovery follows the Consultant's Gambit closely — context, problem, evidence, and a four-capability recommendation — anchored by the firm's own Flatten-Fight-Future framework and de-averaged data scans. Action titles drive virtually every slide, but the deck reads as a data dossier more than a narrative arc, with the genuine 'aha' moments (defeating virus drives spending; outbreak length predicts GDP) buried inside long sector-by-sector deep-dives.", "imagesInspected": 9, "extractionSeconds": 371.0229 }, "score": { "backend": "codex", "scoredAt": "2026-05-02 22:21:32.702+00", "subScores": { "scqa_arc": 66, "action_titles": 84, "mece_structure": 72, "closing_strength": 38, "evidence_quality": 86, "clarity_of_thesis": 78, "production_quality": 74, "visual_storytelling": 80 }, "totalScore": 72, "coveragePct": 90, "explanations": { "scqa_arc": "Slides 7-16 establish the situation and complication well, but the central question remains implicit and the answer emerges as scattered implications on slides 14 and 27-29 rather than a clean SCQA resolution.", "action_titles": "Most core pages use insight-bearing titles, for example slide 16, \"Defeating virus is critical to economic recovery | Strong correlation between local infection level and consumer spending; limited correl. with govt. restrictiveness.\"", "mece_structure": "The deck has a broadly MECE driver model on slide 3 and separates disease progression, restart indicators, company imperatives, and forecasts, but later sections overlap and the repeated divider on slide 30 blurs the architecture.", "closing_strength": "The substantive recommendations peak around slides 27-29, while slides 37-39 end with related publications, disclaimer, and contact information instead of a decisive call to action or next-step plan.", "evidence_quality": "Claims are heavily supported by charts, tables, correlations, forecasts, and country examples, especially slides 8-13, 16, and 31-36.", "clarity_of_thesis": "The thesis is identifiable by slides 2-4: leaders must manage COVID restart through integrated health, economic, policy, business, and public-response lenses, though it is framed more as a model than a single sharp recommendation.", "production_quality": "BCG-style consistency, footnotes, and action-title discipline are strong, but repeated dense and overcrowded layouts on slides 4, 8-10, 16, 20, 23-24, and 36 weaken whitespace and executive scanability.", "visual_storytelling": "The deck generally matches message to medium with maps, scatterplots, heatmaps, dashboards, and big-number callouts across slides 8-26, although several pages are overcrowded and reduce storytelling focus." }, "slidesAnalyzed": 35 }, "review": { "backend": null, "verdict": "A competent mid-crisis analytical update with strong insight-bearing chart titles but no story arc - use pp.10/16/24 as examples of action-title craft, not the deck's overall structure.", "reviewedAt": "2026-04-24 13:49:10+00", "slidesSeen": 39, "suggestions": [ "Rewrite p.1-2 and p.4 to lead with the answer: e.g., 'Economic restart requires defeating the virus first - consumer spending tracks infection levels, not policy'", "Differentiate the two section dividers: replace the repeated p.30 title with a distinct pillar (e.g., 'Economic signals' vs p.6's 'Disease and demand signals') to make the structure MECE", "Add a closing recommendation slide before p.37: a 2-3 bullet 'What leaders should do Monday morning' synthesizing pp.14, 27-29 into one call to action", "Move the analytical section (pp.31-36 on vaccines, GDP, unemployment, equity) ahead of the recommendations so the argument resolves into action, not away from it" ], "closingScore": 35, "openingScore": 58, "topStrengths": [ "Strong quantitative action titles in the analytical core (pp.10, 16, 20, 24, 26) that state the finding with a number", "Effective use of 'de-averaged view' data tables (pp.9, 22, 24) that reinforce the deck's central analytical lens", "Clear cause-and-effect insight on p.16 linking infection level to consumer spending - a genuine Storymakers-style pull-quote" ], "topWeaknesses": [ "Duplicate section dividers (pp.6 and 30 both titled 'Key dynamics of the restart') collapse the pillar structure and signal no MECE spine", "No resolution/recommendation close - deck ends on a default-risk table (p.36) then appendix/disclaimer/contact (pp.37-39)", "Executive Summary slide (p.4) is a label, not an answer; the thesis does not appear until p.5 at earliest", "'Recommendation' slides (pp.27-29) are sandwiched mid-deck and then followed by more analysis (pp.31-36), breaking narrative momentum" ], "narrativeScore": 62, "pillarCritique": "Only two section dividers appear (pp.6 and 30) and they share the identical title 'Key dynamics of the restart' - so pillars are not MECE, not differentiated, and effectively function as topic dumps rather than a structured argument spine.", "closingCritique": "There is no call to action or recommendation close - the last analytical slide (p.36) is a default-risk data table, then the deck ends on appendix, disclaimer, and a contact page (pp.37-39). No 'so what / now what' slide synthesizes the implications for the reader.", "openingCritique": "The thesis is buried: p.3 lists five drivers as a framework, p.4 is a placeholder 'Executive Summary' title with no stated answer, and only p.5 (snapshot) begins to deliver substance. A stronger opening would lead with the punchline ('Restart depends on defeating the virus first') on slide 1-2.", "extractionSeconds": 52.698112, "narrativeCritique": "The deck has a loose S->C->A arc (situation on disease progression -> complications on economic impact -> analytical build-up) but the Resolution is thin - pp.14, 27-29 gesture at action, yet the deck reverts to more data (pp.31-36) after 'recommendations', flattening the arc into an analytical dump.", "titleQualityScore": 72, "titleQualityCritique": "Roughly two-thirds of titles are genuinely declarative and insight-bearing (p.10 'shift from eastern states in April to western and southern states', p.16 'Strong correlation between local infection level and consumer spending', p.24 'Only 4 of top 15 economies show mobility back to 85%'), but key structural slides regress to topic labels (p.4 'Executive Summary', p.6 & p.30 'Key dynamics of the restart', p.28 'Building greater systemic resilience', p.31 'Vaccines and Treatments')." }, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "title": "Includes BCG logo and copyright information.", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/_R_iBiZ_EO-Eyan_fjms4IlD_7Y_TbnQiv603WgVMKU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80N2IzZWIxYmU2NTkyNDcxL3AwMDEuanBn", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 13, "componentCount": 4, "textChars": 117, "nDataPoints": 0, "notes": "Includes BCG logo and copyright information.", "elementsJson": [ "headline_text", "subtitle_text", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:04.613+00", "seconds": 2.258, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/1", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-1", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.04, "w": 0.06, "x": 0.89, "y": 0.04 }, "kind": "image", "text": "BCG", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.613+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "584a5020-4fed-4775-80ad-2bcf58677024", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.46, "y": 0.75 }, "kind": "paragraph", "text": "21 July 2020", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.613+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8265e3f-b8ee-48fc-b16d-da30282ad86f", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.46, "y": 0.5 }, "kind": "title", "text": "Global Restart: Key Dynamics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.613+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "de4c469d-bd76-486e-b926-23d109e6c201", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.46, "y": 0.33 }, "kind": "title", "text": "COVID-19 BCG Perspectives Series\nFacts, scenarios, and actions for leaders", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.613+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c2e304ff-8a4d-4621-8692-94949d7f62f7", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87dc-8907d8cea47c", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 88 } ], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/KQbMYZ8qm3jpKOXjKansiaLwPsBCxk3U84EUQxcBA98/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80N2IzZWIxYmU2NTkyNDcxL3AwMDEuanBn", "imagePathAlt": "https://imgproxy.kitesheet.com/SXDCGQ7wGolysIFMR52i1Ff3btXJsQ5pWaTTk5waQDY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80N2IzZWIxYmU2NTkyNDcxL3AwMDEucG5n", "thumbSrcAlt": "https://imgproxy.kitesheet.com/4kA-lcRBS2UtQa3LBF93daaQbeTL7_ZwwSvEw7vwmQ4/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy80N2IzZWIxYmU2NTkyNDcxL3AwMDEucG5n" }, { "page": 2, "type": "setup", "title": "This is a cover/introductory slide for a BCG deck on COVID-19.", "function": "establish_context", "rawType": "executive_summary", "block": null, "metadata": { "slideType": "executive_summary", "slideTypeCanon": { "name": "Executive summary", "slug": "executive_summary", "status": "active", "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 72, "componentCount": 8, "textChars": 991, "nDataPoints": 0, "notes": "This is a cover/introductory slide for a BCG deck on COVID-19.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:05.379+00", "seconds": 2.881, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/2", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-2", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Leaders need to drive an integrated response to navigate the crisis.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-488d397e698c", "parentComponentId": null }, { "bbox": { "h": 0.065, "w": 0.38, "x": 0.508, "y": 0.435 }, "kind": "paragraph", "text": "Leaders need to drive an integrated response to navigate the crisis", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:05.379+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "55f647cf-f6c4-4c1f-9e71-2c14e29e6393", "parentComponentId": null }, { "bbox": { "h": 0.065, "w": 0.265, "x": 0.088, "y": 0.435 }, "kind": "paragraph", "text": "COVID-19 is a global societal crisis", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:05.379+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8f68d81a-7044-44f9-804d-b7d79c9e2c9c", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.38, "x": 0.088, "y": 0.545 }, "kind": "paragraph", "text": "We at BCG believe that the COVID-19 outbreak is first and foremost a societal crisis, threatening lives and the well-being of our global community. Society now, more than ever, needs to collaborate to protect people's lives and health, manage mid-term implications, and search for lasting solutions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:05.379+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a572f238-2c60-4b7b-a3a8-429340fef46a", "parentComponentId": null }, { "bbox": { "h": 0.31, "w": 0.405, "x": 0.508, "y": 0.545 }, "kind": "paragraph", "text": "It is the duty of health, political, societal, and business leaders to navigate through this crisis. A complex interplay of epidemic progression, medical response, government action, sector impact, and company action is playing out. This document intends to help leaders find answers and shape opinions to navigate the crisis in their own environments. It encourages thinking across the multiple time horizons over which we see the crisis manifesting itself.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:05.379+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ea45efaa-e7ae-4a58-897b-2b00a9f1a4b7", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.06, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Source: BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:05.379+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ea468633-02c9-453b-a373-72a443596157", "parentComponentId": null }, { "bbox": { "h": 0.145, "w": 0.438, "x": 0.088, "y": 0.115 }, "kind": "title", "text": "COVID-19 BCG Perspectives", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:05.379+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "06822f24-a3d3-4340-a5e9-561c579dc474", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.318, "x": 0.088, "y": 0.322 }, "kind": "title", "text": "Objectives of this document", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:05.379+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7cf66c52-4f92-4c46-b111-3c84a358424b", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-9a51cd8f785a", "evidence": "Callout states the integrated-response thesis as the page's so-what.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "96288dfa-b4ea-418b-951a-f0c2ba2a6640", "evidence": "It is the duty of health, political, societal, and business leaders to navigate through this crisis.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:40.990869+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-9fef719004b7", "evidence": "Single 'leaders need integrated response' line distills commander's intent.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "e4c8f3a0-d9ac-4208-899d-ae7e5e81e60d", "evidence": "type: executive_summary", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:06:40.955646+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87dc-8907d8cea47c", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 88 } ], "loops": [], "locked": true }, { "page": 3, "type": "setup", "title": "The framework is explicitly named 'Flatten-Fight-Future' in BCG literature.", "function": "present_framework", "rawType": "roadmap", "block": null, "metadata": { "slideType": "roadmap", "slideTypeCanon": { "name": "Roadmap", "slug": "roadmap", "status": "active", "canonId": "019de52d-0a55-72bc-9b7b-a47ef109839c", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 41, "componentCount": 6, "textChars": 411, "nDataPoints": 0, "notes": "The framework is explicitly named 'Flatten-Fight-Future' in BCG literature.", "elementsJson": [ "headline_text", "process_diagram", "sankey" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:04.988+00", "seconds": 2.473, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/3", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-3", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "All of the above five factors result in specific economic and social outcomes in each phase", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:25+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-1b5a35c332db", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.9, "x": 0.05, "y": 0.55 }, "kind": "diagram", "text": "Flow of five factors into the recovery phases", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "94c137a9-2356-4053-95ab-3493d5d7451c", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "framework", "text": "Flatten, Fight, Future phases", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1e141929-8c8e-463f-9084-17b6a2f737b5", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.15, "y": 0.85 }, "kind": "paragraph", "text": "All of the above five factors result in specific economic and social outcomes in each phase", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a7646c45-9f53-4972-adf5-c53502acfba4", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Source: BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df931f99-195e-40db-9ae2-5210601fac1c", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "The COVID-19 recovery will be driven by disease progression, de-averaged economic impact, government policies, and business and public responses", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f4c735eb-d248-4333-84c9-c4b768cc3657", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf", "version": 1, "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e", "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a69-b5744ec2c615", "evidence": "Title compresses governing thought: recovery driven by 5 named factors.", "pageRefs": null, "priority": "Core", "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.", "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.", "cardinality": null, "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to." }, { "tool": { "name": "The Rule of Three", "slug": "the-rule-of-three", "status": "active", "bestFor": null, "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33", "version": 1, "bodyDocId": null, "description": "Ideas presented in threes are more memorable and satisfying", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a69-b2a14934e3a3", "evidence": "Three-phase Flatten-Fight-Future structure anchors the deck.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Tricolon", "slug": "tricolon", "status": "active", "bestFor": null, "canonId": "019dd956-a13d-7356-9038-da27abe565f8", "version": 1, "bodyDocId": null, "description": "Three parallel phrases of increasing length or intensity", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a69-ad02ee7f4b86", "evidence": "Three parallel phase headings: Flatten, Fight, Future.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Flatten / Fight / Future (BCG)", "slug": "flatten-fight-future", "status": "active", "bestFor": null, "canonId": "019de52d-1ff2-779f-aa85-c6610b9afbdc", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b342dcb1-b621-400b-9665-5da95b3cff72", "evidence": "framework/instance: Flatten, Fight, Future phases", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:06:41.064015+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer", "Architect" ], "matchId": "019dd95a-1321-706c-9a69-a893855b38a2", "evidence": "Five color-coded ribbons grouped by similarity; arrows imply continuity into Future.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a69-a064e7ac1b31", "evidence": "Flatten-Fight-Future arrow uses physical-action metaphors for pandemic phases.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-a62a21a1c6cb", "evidence": "Three large green arrows plus numbered ribbon factors below establish reading order.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "30d1a2be-be03-4e23-afe8-1239452e55e9", "evidence": "The slide explicitly labels the three phases as Flatten, Fight, and Future.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:42:04.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "flatten-fight-future" }, { "matchId": "019dd95a-1ca6-71be-9e57-f313dc966ecb", "evidence": "Three named arrows labelled 'Flatten', 'Fight', 'Future' across the page.", "framework": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "Flatten-Fight-Future" } ], "arcBeats": [ { "to": 6, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87dc-8907d8cea47c", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [], "locked": true }, { "page": 4, "type": "setup", "title": "Includes a reference to the 'Flatten-Fight-Future' framework.", "function": "summarize", "rawType": "executive_summary", "block": null, "metadata": { "slideType": "executive_summary", "slideTypeCanon": { "name": "Executive summary", "slug": "executive_summary", "status": "active", "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 87, "componentCount": 9, "textChars": 2300, "nDataPoints": 3, "notes": "Includes a reference to the 'Flatten-Fight-Future' framework.", "elementsJson": [ "headline_text", "bullet_list", "paragraph", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:08.796+00", "seconds": 6.186, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/4", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-4", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "We believe during this crisis leaders need to think along two dimensions: Taking an integrated perspective on health/medical progression, governmental responses, societal reactions, and economic implications to understand business/sector impacts; Thinking multi-timescale in a Flatten-Fight-Future logic.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:25+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-2c1e782fcb2d", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.9, "x": 0.05, "y": 0.66 }, "kind": "framework", "text": "We believe during this crisis leaders need to think along two dimensions: Taking an integrated perspective on health/medical progression, governmental responses, societal reactions, and economic implications to understand business/sector impacts; Thinking multi-timescale in a Flatten-Fight-Future logic", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "888c1945-d17a-4a16-a0c7-f216f66f657b", "parentComponentId": null }, { "bbox": null, "kind": "framework", "text": "Flatten-Fight-Future", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": { "name": "Structuring frame", "slug": "structuring-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-48ff-708d-8103-a8464743e560", "version": 1, "bodyDocId": null, "description": "A named scaffold for organising content (SCQA, situation-action-result, etc.).", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:25+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-33a503b31526", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.44 }, "kind": "list", "text": "Sector activity in transportation and automotive most impacted; however, manufacturing PMI² indicates positive momentum globally\nRetail goods sales³ are back to 2019 levels in the US, China and Japan, while other countries are ramping up; shift from offline to online sales continues\nIn only 4 out of 15 of the world’s largest economies, mobility is back to 85% of pre-crisis levels; workplace mobility and public transit most constrained\nCompanies must augment their capabilities to win; building greater systemic resilience and developing demand sensing capabilities are key", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "10fcec37-5caf-46de-9b25-87c8795eb029", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.24 }, "kind": "list", "text": "Daily cases continue to rise globally, with cases in July ~1.5x¹ those in June; case growth does not slow down in summer/warmer months\nNew hotspots emerge across the globe; in the US, there has been a shift from eastern states to western and southern states\nCountry lockdown strategies are evolving from national to regional/local; several countries are experiencing second waves of cases\nGovernments can take a set of concrete actions to protect the broader population, especially the health-vulnerable, e.g., mandate face coverings", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a87154eb-76bd-463f-b6d9-ba23570ef158", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.9, "x": 0.05, "y": 0.4 }, "kind": "paragraph", "text": "Severe global economic downturn expected for 2020; however, economic activity does show signs of recovery", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "55ce2a1a-360e-449a-beb5-a51da980521c", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "paragraph", "text": "As countries restart across the globe, managing disease progression continues to be a major challenge for governments", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "569f6c73-0ebc-4729-b367-e96e337c7aa4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.93 }, "kind": "source-note", "text": "1. Calculated as monthly average of daily cases as compared to previous month; 2. PMI (Purchasing Manager's Index) is a diffusion index that summarizes whether market conditions, as viewed by purchasing managers, are expanding, staying the same, or contracting. 3 Excludes auto & fuel. Source: BCG", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "39966c2f-e771-4bd6-acc2-204f80a3059d", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Executive Summary | COVID-19 BCG Perspectives", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6cba38b8-db0b-46fa-a646-88269aac11b6", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Pyramid Principle", "slug": "pyramid-principle", "status": "active", "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.", "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff", "version": 1, "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235", "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-c4a345992081", "evidence": "Answer-first executive summary: top-line claims with supporting bullets.", "pageRefs": null, "priority": "Core", "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.", "antipattern": "Chronological structure (\"what we did, what we found, what we conclude\") instead of logical hierarchy. Top-of-pyramid that is a topic (\"strategic options\") instead of an answer (\"pursue Option B because...\"). Non-MECE supports that overlap or fail to cover the universe.", "cardinality": null, "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind." }, { "tool": { "name": "SCQA Framework", "slug": "scqa-framework", "status": "active", "bestFor": null, "canonId": "019dd956-7bcb-763f-bdf6-1dfedf3bd36c", "version": 1, "bodyDocId": "019df22a-a0b0-719e-937e-2ac31e53d32c", "description": "Situation, Complication, Question, Answer - structured problem framing", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-cbdb22ca60be", "evidence": "Disease challenge = situation/complication; capabilities = answer in last bullet.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-c227628ff377", "evidence": "Two grouped bullet blocks (disease vs economy) chunk the summary.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-b8595f00d945", "evidence": "Bullet headings ('disease progression continues to be a major challenge') state insights, not topics.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-bf2bfaa15f13", "evidence": "Bottom dark band crystallizes the two-dimension thesis.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "8d5e9887-7bd4-44bd-901b-63f4bfefd9a0", "evidence": "type: executive_summary", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:06:41.139427+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "26cef812-f657-445c-90a8-d3053aaead12", "evidence": "list/bullet: Sector activity in transportation and automotive most impacted; however, manufacturing PMI² indicates positive momentum globally", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:41.174868+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "576d0c2f-0159-412b-a389-3be21ad8cc7a", "evidence": "Explicitly mentioned in the bottom callout box.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:42:08.796+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "flatten-fight-future" }, { "matchId": "019dd95a-1ca6-71be-9e57-f5b38283fdc3", "evidence": "Callout: 'Thinking multi-timescale in a Flatten-Fight-Future logic'.", "framework": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "Flatten-Fight-Future" } ], "arcBeats": [ { "to": 6, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87dc-8907d8cea47c", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [], "locked": true }, { "page": 5, "type": "analysis", "title": "The slide uses a heatmap-style color coding for performance metrics (red for negative, green for positive/recovery).", "function": "summarize", "rawType": "kpi_dashboard", "block": null, "metadata": { "slideType": "kpi_dashboard", "slideTypeCanon": { "name": "KPI dashboard", "slug": "kpi_dashboard", "status": "active", "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 7, "textChars": 321, "nDataPoints": 80, "notes": "The slide uses a heatmap-style color coding for performance metrics (red for negative, green for positive/recovery).", "elementsJson": [ "headline_text", "data_table", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:14.314+00", "seconds": 11.643, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/5", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-5", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.35, "w": 0.3, "x": 0.05, "y": 0.55 }, "kind": "chart", "text": "GDP forecasts (%)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "07d2fbf4-9eb4-42bc-a05a-aaf3f6b04e8a", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.92, "x": 0.05, "y": 0.9 }, "kind": "disclaimer", "text": "As of 17 July 2020. Footnotes 1-16 detailing data sources and calculation methodologies.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d1eebb40-d8bf-4afc-8108-8ca6182a7019", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "GDP growth: 14.1M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:25+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a731-f1749ec040f1", "parentComponentId": null }, { "bbox": { "h": 0.72, "w": 0.3, "x": 0.36, "y": 0.18 }, "kind": "table", "text": "Consumer Activity (Mobility, Sales, Hotel occupancy)", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ad13c764-4545-40dc-833e-8099c472140d", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.05, "y": 0.22 }, "kind": "table", "text": "Global epidemic snapshot metrics", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b62601dd-b4b6-4ffd-a095-6bbb58774297", "parentComponentId": null }, { "bbox": { "h": 0.72, "w": 0.3, "x": 0.67, "y": 0.18 }, "kind": "table", "text": "Business Impact (Stock market, Trade, CO2, Industrial production)", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b6c25c92-c253-4830-8dd0-e543796af8ac", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.05, "y": 0.03 }, "kind": "title", "text": "Summary snapshot | Restart progression at a glance", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ad279519-85fb-4aed-bb23-48da0e2e3fa1", "parentComponentId": null } ], "metrics": [ { "metricRaw": "GDP growth", "numberRaw": "14.1M", "numberKind": "plain", "actionTitle": null, "calloutText": null, "numberScale": "m", "numberValue": 14.1, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-dbbda783ab02", "evidence": "In-cell percentages and footnote indices label every data point.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-d1384b9469ab", "evidence": "Red/yellow/green heat-shading flags month-on-month deltas.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-dc8e9c9cffbe", "evidence": "Dashboard prioritizes numbers over decoration.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "87de650a-4993-4a85-ac6a-0fd0c0679fcf", "evidence": "table/data: Business Impact (Stock market, Trade, CO2, Industrial production)", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:41.248314+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-d6ebfce1213c", "evidence": "Repeating month-by-month grids per metric and country.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-ce3aec8014e4", "evidence": "Three color-banded panels (Epidemic, Consumer Activity, Business Impact) with bold KPI numerals.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87dc-8907d8cea47c", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [], "locked": true }, { "page": 6, "type": "setup", "title": "The slide uses a background image of a road leading into mountains, with abstract digital graphics on the left.", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 16, "componentCount": 4, "textChars": 198, "nDataPoints": 0, "notes": "The slide uses a background image of a road leading into mountains, with abstract digital graphics on the left.", "elementsJson": [ "headline_text" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:04.919+00", "seconds": 2.111, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/6", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-6", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.027, "w": 0.438, "x": 0.457, "y": 0.666 }, "kind": "paragraph", "text": "Epidemic progression; economic and business impact", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "247490d1-c3c6-4d27-b652-cc86f5476bc8", "parentComponentId": null }, { "bbox": { "h": 0.054, "w": 0.438, "x": 0.457, "y": 0.411 }, "kind": "paragraph", "text": "Restart progression and early indicators\nTrends in industrial, consumer activity, and mobility", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f564175f-ba51-4adc-bd31-c96735f2dd4e", "parentComponentId": null }, { "bbox": { "h": 0.036, "w": 0.438, "x": 0.457, "y": 0.572 }, "kind": "title", "text": "Updated analyses and impact", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2d55f26f-c7ed-431a-8d31-f1c1b4686e18", "parentComponentId": null }, { "bbox": { "h": 0.036, "w": 0.385, "x": 0.457, "y": 0.317 }, "kind": "title", "text": "Key dynamics of the restart", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:04.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6770fcf9-319e-4791-b4ae-b2411df9bc1f", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "5cd62b9f-bf7e-4291-816d-59edee80048f", "evidence": "type: section_divider", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:06:41.321258+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87dc-8907d8cea47c", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [], "locked": true }, { "page": 7, "type": "setup", "title": "The slide uses a three-column layout to present key metrics and qualitative observations.", "function": "establish_context", "rawType": "situation_overview", "block": null, "metadata": { "slideType": "situation_overview", "slideTypeCanon": { "name": "Situation overview", "slug": "situation_overview", "status": "active", "canonId": "019de52d-0cfe-7769-99aa-9a2fe82a4039", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 69, "componentCount": 8, "textChars": 641, "nDataPoints": 3, "notes": "The slide uses a three-column layout to present key metrics and qualitative observations.", "elementsJson": [ "headline_text", "big_number", "paragraph", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:09.133+00", "seconds": 6.227, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/7", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-7", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Europe is the only continent where daily new cases are declining in July as compared to June.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-9ed12de4ff34", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.05, "y": 0.3 }, "kind": "metric", "text": "1.5X cases in June", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.133+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0faa8f46-e953-4f5f-873f-e446c067068d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.35, "y": 0.3 }, "kind": "metric", "text": "30% cases from new hotspots", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.133+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "69078364-9a04-45e4-8746-227c448075ae", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Daily case growth: 1.5X", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-a2c8aa808708", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.65, "y": 0.3 }, "kind": "paragraph", "text": "Localized", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.133+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "282cd602-3fc8-41f9-8690-ff707db52aa9", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.05, "y": 0.15 }, "kind": "paragraph", "text": "As of 17 July 2020", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.133+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "825eceb0-75be-4fcf-96d7-623cebe33703", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "source-note", "text": "1. Monthly average of daily new cases; In July average is taken till July 17; 2. Recent US cases refer to June to mid-July period; new hotspots defined as top 5 US states by daily cases / M inhabitants in June until mid-July; old hotspots defined accordingly for April period. Sources: JHU CSSE; Our World in Data; Press search; BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.133+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "09471434-eada-4b3c-a496-58fb5433ab04", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.05, "y": 0.03 }, "kind": "title", "text": "COVID-19 epidemic continues to progress globally while disease hotspots are changing and lockdown strategies are evolving", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.133+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c835770a-54f6-4c06-b6dd-2c6bd6c7a7fc", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Daily case growth", "numberRaw": "1.5X", "numberKind": "multiplier", "actionTitle": "COVID-19 epidemic continues to progress globally while disease hotspots are changing and lockdown strategies are evolving", "calloutText": "Europe is the only continent where daily new cases are declining in July as compared to June.", "numberScale": null, "numberValue": 1.5, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Inductive Reasoning", "slug": "inductive-reasoning", "status": "active", "bestFor": null, "canonId": "019dd956-99c6-705e-94cc-76a504c3da37", "version": 1, "bodyDocId": null, "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-eb8d591371cb", "evidence": "First slide of evidence-stacking loop on global disease progression.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-e05f46e0e083", "evidence": "Title states 'epidemic continues to progress globally' — insight.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-e6bf4cabadf9", "evidence": "Callout highlights 'Europe is the only continent where daily new cases are declining'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "90237c12-2f5b-4950-806a-309c5867b89a", "evidence": "chart/area-stacked: Daily new cases (7-day rolling average)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:41.39412+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 13, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 7, "name": "Problem & Complication", "beatId": "019dd95a-0702-74a3-87dc-8f78a172276b", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 13, "from": 7, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3217901cebe1", "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 8, "type": "analysis", "title": "The slide uses a stacked area chart to visualize the cumulative growth of cases across different continents over time.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 75, "componentCount": 9, "textChars": 619, "nDataPoints": 12, "notes": "The slide uses a stacked area chart to visualize the cumulative growth of cases across different continents over time.", "elementsJson": [ "headline_text", "area_chart", "big_number", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:06.136+00", "seconds": 3.134, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/8", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-8", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "No slowdown in summer US, India seeing increase in case numbers despite warmer weather", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-e256eb177459", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.6, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Daily new cases (7-day rolling average)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked area chart", "slug": "area-stacked", "status": "active", "canonId": "019de52c-ffb1-75fa-a614-76782f418cf1", "version": 1, "description": null }, "framework": null }, "subkind": "area-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.136+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3465a0c9-8de5-4ace-88be-ce0a0f1cb8e3", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.25, "x": 0.68, "y": 0.45 }, "kind": "metric", "text": "7.9M # of recoveries", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.136+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5cc7ea21-c65e-4ec7-bbb0-785f0f2014bd", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.25, "x": 0.68, "y": 0.62 }, "kind": "metric", "text": "596k Fatalities globally", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.136+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "912bf5f0-821c-4a33-a39a-ad34279489aa", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.25, "x": 0.68, "y": 0.28 }, "kind": "metric", "text": "5.2M Active cases globally", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.136+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "92b67326-3758-47b8-a316-7b974b87efac", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Active cases: 5.2M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-e7a9c840d044", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.68, "y": 0.78 }, "kind": "paragraph", "text": "No slowdown in summer: US, India seeing increase in case numbers despite warmer weather", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.136+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eb067a48-68c2-4938-81ec-5d645110743e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "1. Includes Oceania; 2. Source data reported UK correction... 5. Some countries like UK, Netherlands, Sweden do not report recoveries or active cases. Source: Johns Hopkins CSSE; Our World in Data; BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.136+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "255e0249-5e89-458f-a3fd-94c889e64685", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.75, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Daily cases on the rise | Cases in early July ~1.5x those in June; ~56% of the confirmed cases have recovered globally", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.136+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "80686a7c-ea48-468a-a2c2-52dff7d1b6b5", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Active cases", "numberRaw": "5.2M", "numberKind": "plain", "actionTitle": "Daily cases on the rise | Cases in early July ~1.5x those in June; ~56% of the confirmed cases have recovered globally", "calloutText": "No slowdown in summer US, India seeing increase in case numbers despite warmer weather", "numberScale": "m", "numberValue": 5.2, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-ec59b84cb0e4", "evidence": "Subtitle quantifies '~1.5x' and '~56% recovered' as the insight.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-f5fbf768bebb", "evidence": "Callout highlights 'No slowdown in summer US, India seeing increase'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-f19624a5f661", "evidence": "Time-series for trend, paired with summary stats.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "b312bdee-638d-4a9d-873e-a034dfd308c8", "evidence": "chart/area-stacked: Daily new cases (7-day rolling average)", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:06:41.466207+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 13, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 7, "name": "Problem & Complication", "beatId": "019dd95a-0702-74a3-87dc-8f78a172276b", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 13, "from": 7, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3217901cebe1", "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 9, "type": "analysis", "title": "The slide uses a combination of bar charts and data tables to compare health metrics across countries.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 86, "componentCount": 9, "textChars": 1001, "nDataPoints": 56, "notes": "The slide uses a combination of bar charts and data tables to compare health metrics across countries.", "elementsJson": [ "data_table", "bar_chart_horizontal", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:06.694+00", "seconds": 3.653, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/9", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-9", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "9 of top 15 economies show increasing daily case numbers; recovery rate of 75+% for 7 economies", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-78711129a4ef", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.1, "x": 0.15, "y": 0.3 }, "kind": "chart", "text": "Daily cases per million population", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83f5b3cc-6778-414d-82a0-a3f72ed16755", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.1, "x": 0.35, "y": 0.3 }, "kind": "chart", "text": "Growth of daily new cases", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d7c667c8-37af-44fa-9669-781dfe957acb", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.1, "x": 0.6, "y": 0.3 }, "kind": "chart", "text": "Recovery percentage", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e76deaec-a8e1-4bcb-accb-d3baac9a85d1", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.2, "x": 0.75, "y": 0.3 }, "kind": "chart", "text": "Testing ratio (2 weeks ago vs current)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Dot plot", "slug": "dot", "status": "active", "canonId": "019de52d-0235-738b-bd2b-78f8e24d7cb0", "version": 1, "description": null }, "framework": null }, "subkind": "dot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "049362f1-39c9-402d-aa93-ca82cf6f16fa", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.9, "x": 0.05, "y": 0.92 }, "kind": "disclaimer", "text": "1. 7-day rolling average; represented scale rounds up daily case/M to next 20th place; 2. Growth rate calculated basis 7-day rolling average of new cases; values calculated only for countries with 100+ daily cases; 3. Test/case data is not updated daily for a few countries, data represented is within last 1 week; 4. UK recovery data not available; 5. Two weeks ago testing data not available for France; 6. In China, daily cases/M is close to zero; recent testing data not available; Source: Our World in Data; JHU CSSE; Worldometers; BCG", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7bc5a047-0b66-4dcd-a612-ffbdc983427a", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Daily Cases/M: 198", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-7c353d446c8e", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "table", "text": "Table of top 15 economies by GDP with columns for Daily Cases/M, Growth, Total cases, Recovery %, and # tests/# cases.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fe84dd08-4f9f-46a9-b294-4f70d83c080d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.7, "x": 0.05, "y": 0.03 }, "kind": "title", "text": "De-averaged view | 9 of top 15 economies show increasing daily case numbers; recovery rate of 75+% for 7 economies", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8f58da8-ebc6-468e-a00b-c763ab7655e7", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Daily Cases/M", "numberRaw": "198", "numberKind": "plain", "actionTitle": "De-averaged view | 9 of top 15 economies show increasing daily case numbers; recovery rate of 75+% for 7 economies", "calloutText": "9 of top 15 economies show increasing daily case numbers; recovery rate of 75+% for 7 economies", "numberScale": null, "numberValue": 198, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a69-f8276aa0b9e6", "evidence": "Title quantifies '9 of top 15 economies' insight from the table.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-0352ad36cdc4", "evidence": "Red/green deltas on growth-of-daily-new-cases column.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-09352227ad01", "evidence": "Minimal gridlines; numbers dominate.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "3e61d094-92a8-42d4-8bfb-6e71e9fd6c39", "evidence": "The table/data component presents a clear and concise display of information, following the data-ink ratio principle to effectively communicate the data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:07:35.420632+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Sparklines (Chart)", "slug": "sparklines-chart", "status": "active", "bestFor": null, "canonId": "019dd956-b3db-7239-aa95-d24b7cdc29e4", "version": 1, "bodyDocId": null, "description": "Word-sized graphics embedded in text for data density", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a69-fe29f8180717", "evidence": "In-row tally bars and recovery progress bars beside each country.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-07651a8c04e5", "evidence": "Three banded sub-tables (Daily cases / Recovery / Testing) with labelled headers.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 13, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 7, "name": "Problem & Complication", "beatId": "019dd95a-0702-74a3-87dc-8f78a172276b", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 13, "from": 7, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3217901cebe1", "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 10, "type": "analysis", "title": "The slide uses a combination of choropleth maps and bar charts to visualize the shift in disease hotspots.", "function": "analyze_data", "rawType": "geographic_map", "block": null, "metadata": { "slideType": "geographic_map", "slideTypeCanon": { "name": "Geographic map", "slug": "geographic_map", "status": "active", "canonId": "019de52d-09de-7153-8845-584c1a9d0c83", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 62, "componentCount": 7, "textChars": 558, "nDataPoints": 15, "notes": "The slide uses a combination of choropleth maps and bar charts to visualize the shift in disease hotspots.", "elementsJson": [ "headline_text", "map", "bar_chart_vertical", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:06.519+00", "seconds": 2.946, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/10", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-10", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.45, "x": 0.48, "y": 0.85 }, "kind": "callout", "text": "Current top 5 states contribute 30% of new cases; while top 5 states from April contribute only 4% of new cases", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "78f85309-db1f-418d-ba07-e25d4f97b37b", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.45, "x": 0.48, "y": 0.2 }, "kind": "chart", "text": "Top 5 US states with highest daily cases per M population", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "244926b4-55a0-433c-8bff-bb65853a5bb8", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.05, "y": 0.95 }, "kind": "disclaimer", "text": "1. Taken as monthly average; 2. Total US cases in June and July (to date); Source: Our World in Data; JHU CSSE; BCG", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "97a8b461-d9fc-437c-910a-4f56f0c8c5ba", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.4, "x": 0.05, "y": 0.2 }, "kind": "image", "text": "US maps showing COVID-19 cases by state for April, May, and June/July", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Map", "slug": "map", "status": "active", "canonId": "019de52c-fe4d-77bd-b0a4-d72d58b9e5a4", "version": 1, "description": null }, "framework": null }, "subkind": "map", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e7491dc9-2d53-4889-89c0-702a0ca01b7f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.05, "y": 0.9 }, "kind": "legend", "text": "Daily cases per M population: <50, 50-100, >100", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4fe488d4-110d-46e1-9be8-80ccc56ef65f", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Daily cases per M population: 30%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-233520d350a1", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "COVID-19 hotspots are changing | In the US, shift from eastern states in April to western and southern states in June and July", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d118f29-94ec-44fb-a0f1-0288de141458", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Daily cases per M population", "numberRaw": "30%", "numberKind": "percent", "actionTitle": "COVID-19 hotspots are changing | In the US, shift from eastern states in April to western and southern states in June and July", "calloutText": "Current top 5 states contribute 30% of new cases; while top 5 states from April contribute only 4% of new cases", "numberScale": null, "numberValue": 30, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a6a-1442dd35e714", "evidence": "April vs June/July hotspot pairing.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-0f21b8b2e480", "evidence": "Title states 'shift from eastern states in April to western and southern in June'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-12fb869c5bcb", "evidence": "Callout '30% vs 4%' contrasts current top-5 vs April top-5 contributions.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 13, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 7, "name": "Problem & Complication", "beatId": "019dd95a-0702-74a3-87dc-8f78a172276b", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 13, "from": 7, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3217901cebe1", "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 11, "type": "analysis", "title": "The chart highlights the effectiveness of different public health strategies (lockdowns vs. 4TIQ) on epidemic control.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 58, "componentCount": 7, "textChars": 468, "nDataPoints": 8, "notes": "The chart highlights the effectiveness of different public health strategies (lockdowns vs. 4TIQ) on epidemic control.", "elementsJson": [ "line_chart", "kpi_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:18.362+00", "seconds": 14.789, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/11", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-11", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.03, "w": 0.12, "x": 0.84, "y": 0.05 }, "kind": "callout", "text": "LOCKDOWN STRATEGIES", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:18.362+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4a89c87e-358c-4154-a951-b4e54faf7a2c", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "4TIQ2 countries: Controlled initial outbreak using extensive measures", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-5eb1c3a347a7", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.55, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Daily cases per million population", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:18.362+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2d368a18-d2fe-44a4-af06-5e469edde828", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Daily cases per million population: 10,804", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-63d7d851168b", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "1. Calculated as a 7-day rolling average; 2. 4TIQ = Test, trace, track, technology, isolate, and quarantine. Source: JHU CSSE, BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:18.362+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d770aa70-8c73-4233-ae4a-3f0ad6829596", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.3, "x": 0.6, "y": 0.25 }, "kind": "table", "text": "Country list with cumulative cases per million", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:18.362+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "45c819e3-4f39-434b-9a48-a89d094d1335", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.75, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Most of the developed economies that implemented significant testing & tracing or stringent lockdowns controlled epidemic better", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:18.362+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ad5d3c55-ba60-4b57-bab0-0659fd16b4df", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Daily cases per million population", "numberRaw": "10,804", "numberKind": "plain", "actionTitle": "Most of the developed economies that implemented significant testing & tracing or stringent lockdowns controlled epidemic better", "calloutText": "4TIQ2 countries: Controlled initial outbreak using extensive measures", "numberScale": null, "numberValue": 10.804, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-1ae835a16a14", "evidence": "Title states the causal claim: testing/lockdowns controlled epidemic better.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-1c4a5bc02f67", "evidence": "Callout defines '4TIQ2 countries: Controlled initial outbreak using extensive measures'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "019dd95a-1ca6-71be-9e57-f98bd55e916c", "evidence": "Callout '4TIQ2 countries' references the named containment framework.", "framework": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "4TIQ (Test, Trace, Track, Isolate, Quarantine)" } ], "arcBeats": [ { "to": 13, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 7, "name": "Problem & Complication", "beatId": "019dd95a-0702-74a3-87dc-8f78a172276b", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 13, "from": 7, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3217901cebe1", "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 12, "type": "analysis", "title": "The slide uses scatter plots with trend lines to demonstrate statistical significance (or lack thereof) for three different lockdown variables.", "function": "diagnose", "rawType": "diagnosis", "block": null, "metadata": { "slideType": "diagnosis", "slideTypeCanon": { "name": "Diagnosis", "slug": "diagnosis", "status": "active", "canonId": "019de52d-0cd7-7212-898f-0464041ff8d8", "version": 1, "description": null }, "function": "diagnose", "functionCanon": { "name": "Diagnose", "slug": "diagnose", "status": "active", "canonId": "019de52d-1657-7223-acc5-7437d878c850", "version": 1, "description": null }, "density": "dense", "densityScore": 56, "componentCount": 7, "textChars": 455, "nDataPoints": 3, "notes": "The slide uses scatter plots with trend lines to demonstrate statistical significance (or lack thereof) for three different lockdown variables.", "elementsJson": [ "headline_text", "scatter_plot", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:14.853+00", "seconds": 10.776, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/12", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-12", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Strict lockdown early on shortens length of outbreak", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-c79609e5ae93", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.28, "x": 0.05, "y": 0.2 }, "kind": "chart", "text": "Early lockdown alone does not shorten outbreak", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.853+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "71d19654-73f6-48b5-961a-6ff5c90ca1ef", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.28, "x": 0.67, "y": 0.2 }, "kind": "chart", "text": "Strict lockdown early on shortens length of outbreak", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.853+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "831a179d-fc55-40f9-bd07-72fe13062da7", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.28, "x": 0.36, "y": 0.2 }, "kind": "chart", "text": "Stricter lockdown alone does not shorten outbreak", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.853+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cbd7e912-0acd-455c-ae88-9047ada394c5", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Outbreak length", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-ca800a5170bc", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "Note: Data as of 02 June 2020; excludes countries that did not use lockdown as a strategy... Source: John Hopkins CSSE; Oxford OxCGRT government stringency index.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.853+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fd67a21d-a569-45bd-bfff-51c37801d56a", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.5, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Fast and stringent lockdowns shorten outbreaks; but neither is sufficient alone", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.853+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3dda6274-33fd-40ad-8b0c-7cec1fa9f34a", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Reductio ad Absurdum", "slug": "reductio-ad-absurdum", "status": "active", "bestFor": null, "canonId": "019dd956-9de1-7573-aaa7-d2bbaaa7a304", "version": 1, "bodyDocId": null, "description": "Proving a point by showing the opposite leads to absurdity", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-31dedb88f7d5", "evidence": "Two failed single-variable hypotheses set up the joint conclusion.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-2069176c6e35", "evidence": "Title 'fast and stringent lockdowns shorten outbreaks; but neither alone is sufficient' is the conclusion.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-2a9c5115e636", "evidence": "P-values labelled red ('Not statistically significant') vs green for the working hypothesis.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-2c3687153419", "evidence": "Red/green coding signals which test refutes vs supports.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-27fd80c998ff", "evidence": "Three side-by-side scatter plots with same Y-axis, varying X variable.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "ce24d0cc-ce7a-4101-9a75-5034bb3a3e10", "evidence": "The slide tests the hypothesis that lockdown speed and stringency correlate with outbreak length.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:42:14.853+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "frameworkName": "diagnostic-test" } ], "arcBeats": [ { "to": 13, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 7, "name": "Problem & Complication", "beatId": "019dd95a-0702-74a3-87dc-8f78a172276b", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 13, "from": 7, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3217901cebe1", "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 13, "type": "setup", "title": "The slide uses color-coded triangles to denote different types of lockdown events (start, easing, local restrictions).", "function": "summarize", "rawType": "timeline", "block": null, "metadata": { "slideType": "timeline", "slideTypeCanon": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-0851-75eb-b758-ea2965e7739a", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 44, "componentCount": 5, "textChars": 491, "nDataPoints": 21, "notes": "The slide uses color-coded triangles to denote different types of lockdown events (start, easing, local restrictions).", "elementsJson": [ "headline_text", "timeline_visual", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:06.919+00", "seconds": 2.837, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/13", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-13", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.02, "w": 0.135, "x": 0.844, "y": 0.058 }, "kind": "callout", "text": "LOCKDOWN STRATEGIES", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3e4331d5-aacc-46b0-b3fe-50bd7995f86e", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "chart", "text": "Timeline of lockdown events for India, Australia, and Spain", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": null, "framework": null }, "subkind": "timeline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "35877ef8-22ce-4e33-94b0-412a7eae9205", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.05, "y": 0.95 }, "kind": "disclaimer", "text": "Note: Timeline is not drawn to scale. Only selective events regarding lockdown & easing measures have been captured; list is not exhaustive; 1. Offices, shops & public transit closed; Source: Press search; BCG", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d93bcebb-bf62-47fb-9016-11fd8bd84d4f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.15, "y": 0.9 }, "kind": "legend", "text": "Lockdown started (red), Lockdown easing (teal), Local lockdown/restrictions started (yellow)", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c38e7a6c-0a53-4c59-8671-f11b74f28ac6", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Countries have shifted to localized lockdown measures to control COVID-19 progression and a possible second wave", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:06.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e060cd01-168f-42d1-93af-18391c12c611", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-35b728b00f23", "evidence": "Title states the trend: shift to localized measures.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-381ef7b67816", "evidence": "Timeline visual for time-ordered policy events.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "7e4e1a1a-6198-4a31-bf82-c4a23c04b426", "evidence": "The slide presents a chronological sequence of events for three different entities.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:42:06.919+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "frameworkName": "timeline" } ], "arcBeats": [ { "to": 13, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 7, "name": "Problem & Complication", "beatId": "019dd95a-0702-74a3-87dc-8f78a172276b", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Disease still progressing globally, hotspots shifting, lockdowns evolving.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 13, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 3, "name": "Current Reality (Pain)", "beatId": "019dd95a-0702-74a3-87dc-9f59be6a7bb3", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Current Reality (Pain)", "slug": "transformation-tale-current-reality-pain", "status": "active", "canonId": "019dd9b8-2913-713f-b6ca-b978ac103400", "version": 1, "description": null }, "evidence": "Flatten phase: pandemic, recession, lockdowns.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 13, "from": 7, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3217901cebe1", "evidence": "P9 explicit 'De-averaged view' table; p10 hotspot shifts; p11-12 lockdown effect by country; p13 localized lockdown timeline.", "position": 1, "objective": "De-averaged view of how disease progression and lockdowns differ across countries", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 14, "type": "resolution", "title": "The slide uses a hub-and-spoke style layout to connect high-level actions to specific implementation details and country precedents.", "function": "recommend", "rawType": "initiative_list", "block": null, "metadata": { "slideType": "initiative_list", "slideTypeCanon": { "name": "Initiative list", "slug": "initiative_list", "status": "active", "canonId": "019de52d-0caf-770e-9b91-b99239121f50", "version": 1, "description": null }, "function": "recommend", "functionCanon": { "name": "Recommend", "slug": "recommend", "status": "active", "canonId": "019de52d-1609-764f-9882-9ef3ede71d8b", "version": 1, "description": null }, "density": "balanced", "densityScore": 26, "componentCount": 3, "textChars": 515, "nDataPoints": 0, "notes": "The slide uses a hub-and-spoke style layout to connect high-level actions to specific implementation details and country precedents.", "elementsJson": [ "headline_text", "icon_grid", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:09.196+00", "seconds": 4.861, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/14", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-14", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "diagram", "text": "Five circular nodes representing key actions, each connected to descriptive text and a country example.", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.196+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7af38ba1-9924-4d7a-8440-b8d9003eae47", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "source-note", "text": "1. Sentinel testing involves testing random sample of people across the community, including those who appear well and show no symptoms, in order to discover unseen, asymptomatic cases; Sources: LTC Responses to COVID-19; UK Government; UK Local Government Cohort report; Irish Times; Mercury News; BBC; BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.196+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c5cfaa8-d934-4357-9ef1-c5fad4b7dfa5", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "5 key actions governments could take to protect the broader population and limit overall hospitalizations", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.196+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d16a9679-d9ae-4075-a2b3-30b32c12a91d", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-3f5eeda9aaff", "evidence": "Title quantifies '5 key actions governments could take'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a6a-4c395598d951", "evidence": "Cites real countries' implementations (South Korea, California, NZ).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer", "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-407237190fc1", "evidence": "Five identical green circles grouped by proximity and similarity.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Law of Similarity", "slug": "law-of-similarity", "status": "active", "bestFor": null, "canonId": "019dd956-c025-70d9-a411-8efa41ae179b", "version": 1, "bodyDocId": null, "description": "Similar-looking elements perceived as related - consistent styling for related concepts", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-450421633dba", "evidence": "Identically styled circles imply parallel category of recommendation.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Singularity Effect", "slug": "singularity-effect", "status": "active", "bestFor": null, "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb", "version": 1, "bodyDocId": null, "description": "People care more about individuals than statistics - use specific examples", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a6a-4b0ecf4bfafe", "evidence": "Each action paired with a specific country example (Japan, NZ, Uganda).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "e8432adc-5664-4cfe-bb34-3cec683051ac", "evidence": "The slide uses specific country examples (Japan, Singapore, South Korea, etc.) to validate the proposed actions.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:42:09.196+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "frameworkName": "cite_precedent" } ], "arcBeats": [ { "to": 16, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 14, "name": "Solution & Approach", "beatId": "019dd95a-0702-74a3-87dc-932013eb2f26", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "5 government actions + framing that defeating virus is the path to recovery.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [], "locked": true }, { "page": 15, "type": "analysis", "title": "The slide uses a grid of news clippings to provide a qualitative overview of global pandemic response trends.", "function": "establish_context", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "sparse", "densityScore": 22, "componentCount": 4, "textChars": 218, "nDataPoints": 4, "notes": "The slide uses a grid of news clippings to provide a qualitative overview of global pandemic response trends.", "elementsJson": [ "headline_text", "screenshot", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:09.34+00", "seconds": 4.92, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/15", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-15", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.4, "w": 0.02, "x": 0.97, "y": 0.5 }, "kind": "disclaimer", "text": "Copyright 2020 by Boston Consulting Group. All rights reserved. Updated 21 July 2020 Version 13.2.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.34+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c85544e-4473-485f-be2f-775b1325ff33", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "image", "text": "Grid of 8 news clippings", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.34+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6f05a6bf-5fcf-46af-9a4e-3cc9ce74e39b", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.05, "y": 0.15 }, "kind": "paragraph", "text": "As of 16 July 2020", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.34+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ddda6758-e70d-49e1-81e3-2fdd3e1442b3", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Countries are attempting to restart economy while managing disease progression", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.34+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "29293c77-db21-4f5a-9736-b08b72629ae4", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-51c6b303adac", "evidence": "Title states 'attempting to restart economy while managing disease'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 15, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 16, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 14, "name": "Solution & Approach", "beatId": "019dd95a-0702-74a3-87dc-932013eb2f26", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "5 government actions + framing that defeating virus is the path to recovery.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 16, "from": 15, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-35d957031ba7", "evidence": "Three correlation panels on p16 reveal R-squared 0.7 with cases vs 0.03 with restrictiveness — surprising insight.", "position": 2, "objective": "Show that defeating the virus, not government restrictiveness, drives consumer spending", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 16, "type": "analysis", "title": "The slide uses R-squared values to quantify the strength of correlations across three different metrics.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 7, "textChars": 1063, "nDataPoints": 3, "notes": "The slide uses R-squared values to quantify the strength of correlations across three different metrics.", "elementsJson": [ "headline_text", "scatter_plot", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:09.071+00", "seconds": 4.643, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/16", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-16", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Consumer spending decreases as local cases increase; More affluent likely to stay home, driving decline in spending; Spending not correlated with government restrictiveness.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-68c734806ac7", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.35, "y": 0.25 }, "kind": "chart", "text": "More affluent likely to stay home, driving decline in spending", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.071+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02e8cff0-a3b7-4eeb-b7c6-590ab9712520", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Consumer spending decreases as local cases increase", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.071+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "03d0b7c4-cebd-4105-be11-47aa5c447f81", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.65, "y": 0.25 }, "kind": "chart", "text": "Spending not correlated with government restrictiveness", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.071+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ea13fadf-5db3-4860-ae58-9e076c62646a", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.05, "y": 0.85 }, "kind": "disclaimer", "text": "1. Based on data from April 1 to April 14, 2020; 2. Based on data from March 25 to April 14, 2020; 3. Based on data from June 26, 2020; 4. Composite score of restrictions includes, e.g., requirement to wear a mask in public, travel restrictions, large gathering restrictions. Sources: Anity Solutions; Google LLC “Google COVID-19 Community Mobility Reports”. https://www.google.com/covid19/mobility/ Accessed: June 26, 2020; Chetty, Raj, et al; Opportunity Insights; New York Times, The COVID Tracking Project; CDC; WalletHub; BCG", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.071+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9e6e0240-a0d9-4ef4-996f-25e83628e90e", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Change in consumer spending", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-6da168ab894b", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Defeating virus is critical to economic recovery | Strong correlation between local infection level and consumer spending; limited correl. with govt. restrictiveness", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.071+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "88851833-5c7f-4c19-8ac1-49d44c44abb2", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Aha! Moment", "slug": "aha-moment", "status": "active", "bestFor": null, "canonId": "019dd956-a5b5-7763-820e-b299c5f27a32", "version": 1, "bodyDocId": null, "description": "The moment when the audience realizes the value - design for insight revelation", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1321-706c-9a6a-670be97a9eff", "evidence": "First page of loop where R-squared 0.03 reveals counter-intuitive truth.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-56bccc1a00f6", "evidence": "Title delivers the insight: 'Defeating virus is critical to economic recovery'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-5f5ccae20c9c", "evidence": "R-squared values (0.7, 0.9, 0.8, 0.03) labelled on each chart.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-60e2152e8e39", "evidence": "Strong R-squared 0.7-0.9 vs weak 0.03 makes the disjunctive insight pop.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1321-706c-9a6a-5839859534f6", "evidence": "Three parallel scatter panels with same Y-axis logic.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 16, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 14, "name": "Solution & Approach", "beatId": "019dd95a-0702-74a3-87dc-932013eb2f26", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "5 government actions + framing that defeating virus is the path to recovery.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 16, "from": 15, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-35d957031ba7", "evidence": "Three correlation panels on p16 reveal R-squared 0.7 with cases vs 0.03 with restrictiveness — surprising insight.", "position": 2, "objective": "Show that defeating the virus, not government restrictiveness, drives consumer spending", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 17, "type": "analysis", "title": "The slide uses a three-column layout to present key performance indicators across different sectors.", "function": "summarize", "rawType": "kpi_dashboard", "block": null, "metadata": { "slideType": "kpi_dashboard", "slideTypeCanon": { "name": "KPI dashboard", "slug": "kpi_dashboard", "status": "active", "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 9, "textChars": 520, "nDataPoints": 3, "notes": "The slide uses a three-column layout to present key performance indicators across different sectors.", "elementsJson": [ "headline_text", "big_number", "paragraph", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:07.815+00", "seconds": 3.131, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/17", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-17", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.25, "x": 0.38, "y": 0.35 }, "kind": "metric", "text": "3% decline", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5a2a1853-eb36-47d9-b3ec-09714d3376ce", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.68, "y": 0.35 }, "kind": "metric", "text": "4 out of 15", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d50435f3-84df-4963-83d9-caddd36205ea", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.07, "y": 0.35 }, "kind": "metric", "text": "20-30% decline", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f0baa08b-3cea-432c-8a87-66fb52e64144", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Decline vs 2019: 20-30%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-874d2e28f57d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.07, "y": 0.55 }, "kind": "paragraph", "text": "in June activity in transportation and automotive sectors as compared to 2019", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9ae39c89-7d10-4bda-8798-c46425fff0a8", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.68, "y": 0.55 }, "kind": "paragraph", "text": "largest economies show mobility back to 85%+ of pre-COVID-19 levels", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9e8c69fb-38bc-4ae8-b0c7-31ddf7f7a8cf", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.38, "y": 0.55 }, "kind": "paragraph", "text": "in total retail goods sales (online + offline; excluding auto and fuel) in EU in May as compared to 2019", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f96c82f8-470f-4cef-92ad-abd5034d3e46", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.4, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Sources: Google LLC \"Google COVID-19 Community Mobility Reports\"; Eurostat; BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "591e6db2-c03b-49b5-b488-e9de76f54880", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Industrial activity and mobility still far from pre-COVID-19 levels; retail goods sales (excluding auto and fuel) seeing early recovery", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.815+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4e078cbe-842e-4c7d-8184-1028b124b154", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Decline vs 2019", "numberRaw": "20-30%", "numberKind": "percent", "actionTitle": "Industrial activity and mobility still far from pre-COVID-19 levels; retail goods sales (excluding auto and fuel) seeing early recovery", "calloutText": null, "numberScale": null, "numberValue": -30, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1321-706c-9a6a-6bef07d89040", "evidence": "Title states 'industrial activity and mobility still far from pre-COVID levels'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.384959+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 18, "type": "analysis", "title": "BCG Economic Recovery Pulse Check (ERPC) methodology described on the left.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 66, "componentCount": 7, "textChars": 741, "nDataPoints": 7, "notes": "BCG Economic Recovery Pulse Check (ERPC) methodology described on the left.", "elementsJson": [ "headline_text", "line_chart", "paragraph", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:07.724+00", "seconds": 2.921, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/18", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-18", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "ERPC is a high-frequency index capturing sector activity", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a732-fe8bd4a22ec5", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.53, "x": 0.23, "y": 0.28 }, "kind": "chart", "text": "Activity across time (year-on-year)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9308cd8e-2ca9-403e-ab1f-161e88fd0310", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "disclaimer", "text": "Note: ERPC tracks industries in EU5 (GER, FR, UK, ITA, SPA), US, Brazil, China and Japan. Index value of 100 indicates a normal activity compared to previous year's period.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cc4e169a-e945-4207-a3fe-af5a60ee7a37", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.2, "x": 0.77, "y": 0.4 }, "kind": "legend", "text": "Health care, Materials & process industry, Financial Institutions, Engineered Prod. & Infrastr., Technology, Media & Telecom, Energy, Automotive & mobility, Transportation & Logistics", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "066c817e-a08a-4c65-a894-92241724d930", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.18, "x": 0.05, "y": 0.3 }, "kind": "list", "text": "ERPC is a high-frequency index capturing sector activity. Based on 100+ data sources (sector specific), e.g.: Financials, Macro data, Employment, Sector confidence", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "115dcab8-c3c5-40ed-b8da-2165ad9572df", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Year-on-year activity index: 100", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:26+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-03d10507e17f", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Transportation and automotive sectors most impacted; materials and process industries have recovered", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bf17e79b-ce6f-477f-b354-6d5b13e46d04", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Year-on-year activity index", "numberRaw": "100", "numberKind": "plain", "actionTitle": "Transportation and automotive sectors most impacted; materials and process industries have recovered", "calloutText": "ERPC is a high-frequency index capturing sector activity", "numberScale": null, "numberValue": 100, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9787-e6bd7f355ade", "evidence": "Title states 'Transportation and automotive sectors most impacted'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9787-eed7e18f0b9e", "evidence": "'Lockdown' shaded band and 'Normal state' reference line labelled.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9787-e85e68764ac5", "evidence": "Multi-line index over time fits sector trajectory comparison.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9787-f3712df61791", "evidence": "Distinct hue per sector with legend mirrored on the right.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-13ee-7068-9787-f67dfd0da0b3", "evidence": "Methodology box names BCG ERPC and 100+ data sources.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "019dd95a-1ca6-71be-9e57-ff6811a1c6d9", "evidence": "Header explicitly names 'BCG Economic Recovery Pulse Check (ERPC)' with methodology box.", "framework": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "frameworkName": "BCG Economic Recovery Pulse Check (ERPC)" } ], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 19, "type": "analysis", "title": "The charts use a color-coded system to represent the magnitude of deviation from the neutral PMI level of 50.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 58, "componentCount": 7, "textChars": 421, "nDataPoints": 42, "notes": "The charts use a color-coded system to represent the magnitude of deviation from the neutral PMI level of 50.", "elementsJson": [ "bar_chart_vertical", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:07.98+00", "seconds": 3.141, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/19", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-19", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "US, Italy, China, Sweden, South Korea, Germany, Japan PMI charts", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.98+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d16a498-6d2e-4db7-906f-abf5216d18fc", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.9, "x": 0.05, "y": 0.92 }, "kind": "disclaimer", "text": "Note: PMI (Purchasing Manager's Index) is a diffusion index... 50 is neutral, >50 is positive, <50 is negative.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.98+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0385a593-c923-4121-ad60-b87589b0afe5", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.05, "y": 0.8 }, "kind": "legend", "text": "Lockdown started, Lockdown easing, color scale < -30% to > 0%", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.98+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8292cd5f-2e9a-49fb-b3b4-ed7aae5ef529", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Manufacturing PMI", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-536ec79fbb51", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Manufacturing PMI recovery globally indicates positive momentum, except in Japan and South Korea", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.98+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "81dc3fc6-1a14-42bb-b7db-d1dffd4436b5", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.05, "y": 0.15 }, "kind": "title", "text": "As of 01 July 2020", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.98+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8ba40e3-b1f8-47b5-9e95-1d97a3c43410", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.4, "x": 0.05, "y": 0.19 }, "kind": "title", "text": "Manufacturing PMI before, during, and after the crisis", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.98+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f23c85c5-bf50-4678-874e-d1327d4ac1ae", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9787-f8b7f0bbf763", "evidence": "Title delivers insight + exception ('except in Japan and South Korea').", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 20, "type": "analysis", "title": "The slide uses a color-coded heatmap to visualize performance against 2019 levels.", "function": "analyze_data", "rawType": "kpi_dashboard", "block": null, "metadata": { "slideType": "kpi_dashboard", "slideTypeCanon": { "name": "KPI dashboard", "slug": "kpi_dashboard", "status": "active", "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 73, "componentCount": 7, "textChars": 1013, "nDataPoints": 30, "notes": "The slide uses a color-coded heatmap to visualize performance against 2019 levels.", "elementsJson": [ "headline_text", "heatmap", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:08.143+00", "seconds": 3.232, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/20", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-20", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.4, "w": 0.3, "x": 0.65, "y": 0.35 }, "kind": "callout", "text": "Retail goods sales have already recovered to pre-COVID-19 levels in US, China & Japan. Spain & UK have shown signs of recovery but still lag behind last year's sales. Sweden hasn't shown a significant impact of COVID-19 on retail goods sales", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.143+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "55a56b80-5015-4acb-b528-4023259a1631", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Retail goods sales have already recovered to pre-COVID-19 levels in US, China & Japan. Spain & UK have shown signs of recovery but still lag behind last year's sales. Sweden hasn't shown a significant impact of COVID-19 on retail goods sales.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-39e2276de601", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.55, "x": 0.05, "y": 0.3 }, "kind": "chart", "text": "Heatmap of YOY % change in retail sales by country and month", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Heatmap", "slug": "heatmap", "status": "active", "canonId": "019de52d-00cd-71ee-bf36-233b7817c304", "version": 1, "description": null }, "framework": null }, "subkind": "heatmap", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.143+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0eed1213-ac9b-4361-bfba-4809fd6e6f97", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.05, "y": 0.92 }, "kind": "disclaimer", "text": "1. Retail goods sales categorization may be different across countries; seasonally adjusted values taken; 2. For China, combined value of Jan & Feb is available; Source: US Census Bureau; PRC National Bureau of Statistics; Eurostat; Ministry of Economy Japan", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.143+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a4e6a2e7-79ee-4818-a779-8ad1d87423b5", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.25, "x": 0.05, "y": 0.85 }, "kind": "legend", "text": "Color scale: <-15% (red), -15% to 0% (yellow), >0% (green)", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.143+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "96f46f4f-98de-4130-929f-867fe501a6ff", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "YOY % change vs 2019", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-3d9a7d984cbb", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.75, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Retail goods sales (excl. auto and fuel) recovered to pre-COVID-19 levels in US, China & Japan; showing sign of recovery in Spain & UK", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.143+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e07fa5b2-d58d-41e6-a2a3-a507814ec497", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9787-fda53e3db9cd", "evidence": "Title names countries that recovered vs those still lagging.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-01b7dda6a8f2", "evidence": "Heatmap shading distinguishes recovered vs lagging cells.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 21, "type": "analysis", "title": "Includes a data table at the bottom showing monthly online share and overall retail change.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 53, "componentCount": 5, "textChars": 795, "nDataPoints": 18, "notes": "Includes a data table at the bottom showing monthly online share and overall retail change.", "elementsJson": [ "headline_text", "line_chart", "data_table", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:08.283+00", "seconds": 3.331, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/21", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-21", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.85, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Year-on-year online and offline retail goods sales", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.283+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4863ca16-6c5c-4236-825d-1c90216f2939", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.65, "x": 0.05, "y": 0.9 }, "kind": "disclaimer", "text": "Note: Included offline categories: Discount Retail, Groceries, Supermarket, Bookstore, Department Store, Electronics & Electricals, Clothing, Designer Clothes, Toys, Home, Pet Care, Toiletries, Shoes; Included online categories: Online Shopping, Online only fashion; Online share; Credit card sample represents approx. 1% of total spending; 1. Calculated as average online share throughout calendar month, based on categories in-scope; 2. Based on Eurostat capturing changes in overall UK retails sales; Source: Money Dashboard; Eurostat; BCG", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.283+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d333fe8c-3717-43a1-a598-0f8d688345b0", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Year-on-year retail sales growth: 34%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-d61539d6a1f8", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.05, "y": 0.75 }, "kind": "table", "text": "Online share and Change in UK retail overall by month", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.283+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c47c17c-862e-4cde-8693-75635cb40b8f", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.65, "x": 0.05, "y": 0.03 }, "kind": "title", "text": "Shift to online retail goods sales (excluding auto and fuel) accelerated during lockdown period and is continuing", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.283+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8607f409-794c-4ffb-94e9-95b168db6aa9", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Year-on-year retail sales growth", "numberRaw": "34%", "numberKind": "percent", "actionTitle": "Shift to online retail goods sales (excluding auto and fuel) accelerated during lockdown period and is continuing", "calloutText": null, "numberScale": null, "numberValue": 34, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-0569fe28be19", "evidence": "Title states 'shift to online retail accelerated and is continuing'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 22, "type": "analysis", "title": "The slide uses a color-coded heatmap to visualize YoY percentage changes in retail sales, highlighting recovery trends across different sectors and geographies.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 71, "componentCount": 6, "textChars": 1565, "nDataPoints": 120, "notes": "The slide uses a color-coded heatmap to visualize YoY percentage changes in retail sales, highlighting recovery trends across different sectors and geographies.", "elementsJson": [ "headline_text", "data_table", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:07.724+00", "seconds": 2.643, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/22", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-22", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.3, "x": 0.65, "y": 0.25 }, "kind": "callout", "text": "For all categories, China's sales have reverted to year-ago run-rates. Retail store sales recovery driven by F&B across all countries. Limited recovery in personal care & cosmetics category across US & European countries. Apparels' category saw largest decline; far from recovery across countries except China. Home appliances sales seeing a recovery; already higher than last year in Sweden, Japan, and China", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3b6bd19d-13f9-4408-a4d5-671c9b4f7c67", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "For all categories, China's sales have reverted to year-ago run-rates. Retail store sales recovery driven by F&B across all countries. Limited recovery in personal care & cosmetics category across US & European countries. Apparels' category saw largest decline; far from recovery across countries except China. Home appliances sales seeing a recovery; already higher than last year in Sweden, Japan, and China.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-04f16cce7f5a", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.55, "x": 0.05, "y": 0.2 }, "kind": "chart", "text": "Retail store sales' breakdown by category, YoY % change vs 2019", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Heatmap", "slug": "heatmap", "status": "active", "canonId": "019de52d-00cd-71ee-bf36-233b7817c304", "version": 1, "description": null }, "framework": null }, "subkind": "heatmap", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "26acd0a4-2852-468b-89ed-8200b2fdc9f3", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "YoY % change", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-0a835a4247fc", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "source-note", "text": "Note: For US, share in retail store sales in Q4 2019: F&B ~25%, personal care & cosmetics ~12%, apparel ~6%, home appliances ~3%, general merchandising ~25% and building material & gardening equip ~13%. Sector classification & mix may be different across countries; 1. For China, Feb data includes both Jan & Feb, Food & beverages category only includes food & grains; 2. Includes clothing accessories, shoes, etc.; 3. Includes audio video & home appliances stores; Source: US Census Bureau; PRC National Bureau of Statistics; Eurostat; Ministry of Economy Japan", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a2d50b97-270c-4657-92bd-4d5be9befa2a", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.7, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "De-averaged view | Retail store sales in China recovering across categories; apparel sales continue to be low", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4f356606-7a78-4358-8c95-c85cd50cb3ba", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-08ee6ed6ea99", "evidence": "Title quantifies 'China recovering across categories; apparel sales continue to be low'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-0d753dbd4355", "evidence": "Red/green delta encoding on category × country grid.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Heatmap matrix", "slug": "heatmap-matrix", "status": "active", "bestFor": null, "canonId": "019de52d-2363-7248-9aa8-cd0bcf077891", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f2a7d40c-354b-49f3-ab27-8a0fccf38c21", "evidence": "chart/heatmap: Retail store sales' breakdown by category, YoY % change vs 2019", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 03:15:03.219761+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-11720f16e743", "evidence": "Country columns grouped under top header for easy scan.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 23, "type": "analysis", "title": "The slide uses a color-coded bar chart system to represent growth/decline ranges. It includes specific footnotes regarding stimulus policies and market definiti", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 86, "componentCount": 10, "textChars": 828, "nDataPoints": 42, "notes": "The slide uses a color-coded bar chart system to represent growth/decline ranges. It includes specific footnotes regarding stimulus policies and market definitions.", "elementsJson": [ "headline_text", "bar_chart_vertical", "footnote", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:12.447+00", "seconds": 7.345, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/23", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-23", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.2, "x": 0.75, "y": 0.88 }, "kind": "callout", "text": "Further reading: COVID-19's Impact on the Automotive Industry", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3f6caf66-3c40-4b79-a418-598645fa2079", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Discretionary spend, e.g., passenger car sales, sees limited recovery, except for China and South Korea due to local market dynamics", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-b8e9ad624772", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.25, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "US passenger car sales YOY change", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2d718753-4020-4d4b-9543-f87136584774", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.28, "x": 0.68, "y": 0.25 }, "kind": "chart", "text": "Germany, Italy, and Sweden passenger car sales YOY change", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b093b1ec-ae4c-4f1a-ab59-1852d1dce521", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.3, "x": 0.35, "y": 0.25 }, "kind": "chart", "text": "China, South Korea, and Japan passenger car sales YOY change", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ce0359d5-5e07-4461-a442-af26d3dc75e4", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.7, "x": 0.05, "y": 0.88 }, "kind": "disclaimer", "text": "1. Light Vehicles (LV) include Passenger Vehicles (PV); 2. Stimulus policies: USD 2 trillion economic rescue package... 6. Stimulus policies: Launched purchase incentives for EVs and PHEVs...", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "92732c89-2afb-4d95-b9e7-7802415fa1a5", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.28, "x": 0.05, "y": 0.78 }, "kind": "legend", "text": "< -30% | -30% to -15% | -15% to 0% | > 0% | Lockdown started | Lockdown easing", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "88f2aeda-4ece-48a6-ad77-a4f4ab80e6df", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "YOY % change in passenger car sales", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a733-bf48c06777cd", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.75, "x": 0.05, "y": 0.03 }, "kind": "title", "text": "Discretionary spend, e.g., passenger car sales, sees limited recovery, except for China and South Korea due to local market dynamics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a03bd393-dae2-427e-8c10-d2a5d6166f67", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.35, "x": 0.05, "y": 0.19 }, "kind": "title", "text": "Monthly passenger car sales, YOY % change vs 2019", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.447+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7c149e6d-97af-443c-ad27-d95360b93566", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-165ae2ed5562", "evidence": "Title states 'limited recovery, except for China and South Korea'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 24, "type": "analysis", "title": "The table uses color-coded circles to represent the magnitude of mobility reduction, with red indicating the most severe drops.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 7, "textChars": 775, "nDataPoints": 65, "notes": "The table uses color-coded circles to represent the magnitude of mobility reduction, with red indicating the most severe drops.", "elementsJson": [ "headline_text", "data_table", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:11.516+00", "seconds": 6.378, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/24", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-24", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.4, "w": 0.25, "x": 0.72, "y": 0.25 }, "kind": "callout", "text": "Current mobility levels are below January 2020 for all countries. Many countries showed a 50% reduction in mobility in April, the month of widespread lockdowns across geographic areas", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.516+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "43533876-9433-4ccf-be5e-7f3a7efa867a", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Current mobility levels are below January 2020 for all countries. Many countries showed a 50% reduction in mobility in April, the month of widespread lockdowns across geographic areas.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:28+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-572428959bb8", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.92 }, "kind": "disclaimer", "text": "1. Except China; 2. Change based on the data starting on 15 Feb throughout the end of February; Note: Lockdown definition varies... Source: Google LLC... Accessed: 14 July 2020; Press search; BCG", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.516+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7926be7a-ebc6-4128-90f0-bb8200f24ade", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.05, "y": 0.88 }, "kind": "legend", "text": "Lockdown, < -30%, -30% to -16%, -15% to 0%, > 0%", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.516+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a64e588e-f65f-496e-bc0a-e0bd0c52ce68", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Mobility level: 85%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:28+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-5ac2a1e958b9", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.65, "x": 0.05, "y": 0.2 }, "kind": "table", "text": "Monthly change in mobility levels by country and month (Feb-June 2020)", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.516+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0b64775b-ad4a-4975-951e-b4e57bd1ade6", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Only 4 of top 15 economies¹ show mobility back to 85% of pre-COVID-19 levels", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.516+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3ff8bde2-1341-465c-a971-08168b7caeef", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Mobility level", "numberRaw": "85%", "numberKind": "percent", "actionTitle": "Only 4 of top 15 economies¹ show mobility back to 85% of pre-COVID-19 levels", "calloutText": "Current mobility levels are below January 2020 for all countries. Many countries showed a 50% reduction in mobility in April, the month of widespread lockdowns across geographic areas.", "numberScale": null, "numberValue": 85, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-1b46e04e5200", "evidence": "Title quantifies 'Only 4 of top 15 economies show mobility back to 85%'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-20a4dfe6c9d3", "evidence": "Red/green status coloring on the table.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "f6b878c7-a5c5-4267-a966-68ca62fc9958", "evidence": "The slide features a data table with a clear and concise presentation of mobility levels, using a legend to categorize the data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:15:18.741079+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Sparklines (Chart)", "slug": "sparklines-chart", "status": "active", "bestFor": null, "canonId": "019dd956-b3db-7239-aa95-d24b7cdc29e4", "version": 1, "bodyDocId": null, "description": "Word-sized graphics embedded in text for data density", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-1d0d2388ab97", "evidence": "Country rows with inline mobility bars.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 25, "type": "analysis", "title": "The slide uses a series of line charts to compare mobility metrics against a baseline period.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 40, "componentCount": 5, "textChars": 458, "nDataPoints": 6, "notes": "The slide uses a series of line charts to compare mobility metrics against a baseline period.", "elementsJson": [ "headline_text", "line_chart", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:08.591+00", "seconds": 3.412, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/25", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-25", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Mobility trends for US, Sweden, Italy, Germany, South Korea, Japan", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "94c6ccf3-fc78-413c-b61d-1d2f6ee3a098", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.93 }, "kind": "disclaimer", "text": "1. Tracked as changes in visits to workplaces; 2. Tracked as changes in visits to public transport hubs... Source: Google LLC 'Google COVID-19 Community Mobility Reports'", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "112bbf62-b3e0-4ea7-aeac-f9d6dbf629be", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.35, "y": 0.85 }, "kind": "legend", "text": "Workplace mobility, Public transit mobility, Retail+recreation", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "93bea739-2710-4e7a-821a-5e7ce5e3e3dc", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Mobility change vs baseline", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:28+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-8526e0cf0ed0", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.8, "x": 0.05, "y": 0.03 }, "kind": "title", "text": "Retail and recreation mobility recovered fastest; lower recovery of workplace mobility indicates continued adoption of work from home", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:08.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6f255b96-e6d5-4df8-acc1-60d5ac825bd2", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-271d9b5c362b", "evidence": "Title states 'lower workplace mobility recovery indicates work-from-home adoption'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "e2accf77-41b1-4e60-92e6-2fc64684e335", "evidence": "The slide features a line chart showing mobility trends for various countries, using a legend to distinguish between different types of mobility.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:15:18.812119+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 26, "type": "analysis", "title": "The slide uses a line chart for historical trends and a heatmap-style table for future booking projections.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 38, "componentCount": 5, "textChars": 340, "nDataPoints": 42, "notes": "The slide uses a line chart for historical trends and a heatmap-style table for future booking projections.", "elementsJson": [ "line_chart", "bar_chart_horizontal" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:07.595+00", "seconds": 2.16, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/26", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-26", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.45, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Domestic flight booking trends", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.595+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "abce4882-2566-411f-829e-aecaebab6c89", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "YoY ticket volume decline: -92%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:31+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a735-1a914339a383", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "1. % changes in rolling 14 days value as compared to same period last year for one way tickets; Source: ARC ticketing data; BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.595+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df4eeb8b-07ea-4719-8783-1f4bfa0b1808", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.45, "x": 0.52, "y": 0.25 }, "kind": "table", "text": "Domestic flight tickets booked by departure month", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.595+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ec6157dc-bb46-4c78-aef2-45f6d2214f2d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Current and future flight ticket bookings across countries show that recovery in air travel is far away", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:07.595+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6589d757-adb5-4d10-a3b1-b70deb329764", "parentComponentId": null } ], "metrics": [ { "metricRaw": "YoY ticket volume decline", "numberRaw": "-92%", "numberKind": "percent", "actionTitle": "Current and future flight ticket bookings across countries show that recovery in air travel is far away", "calloutText": null, "numberScale": null, "numberValue": -92, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-2a5b9a29eddc", "evidence": "Title states 'recovery in air travel is far away'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 26, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 17, "name": "Evidence & Proof", "beatId": "019dd95a-0702-74a3-87dc-977cbf70459d", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 26, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 14, "name": "The Bridge", "beatId": "019dd95a-0702-74a3-87dc-a61e887dbd75", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "The Bridge", "slug": "transformation-tale-the-bridge", "status": "active", "canonId": "019dd9b8-2a87-70ce-999e-f64c0e545f5d", "version": 1, "description": null }, "evidence": "Fight phase: government actions and de-averaged sector recovery as the bridge.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 26, "from": 17, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3a926641f4f1", "evidence": "P18 ERPC by sector, p19 PMI by country, p20 retail by geo, p22 China by category, p24 mobility by country, p26 air travel by country.", "position": 3, "objective": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 27, "type": "setup", "title": "The slide uses a hub-and-spoke style visual to present four distinct strategic pillars.", "function": "present_solution", "rawType": "initiative_list", "block": null, "metadata": { "slideType": "initiative_list", "slideTypeCanon": { "name": "Initiative list", "slug": "initiative_list", "status": "active", "canonId": "019de52d-0caf-770e-9b91-b99239121f50", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "sparse", "densityScore": 20, "componentCount": 4, "textChars": 278, "nDataPoints": 0, "notes": "The slide uses a hub-and-spoke style visual to present four distinct strategic pillars.", "elementsJson": [ "headline_text", "process_diagram", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:12.659+00", "seconds": 7.205, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/27", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-27", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "diagram", "text": "Four circular icons with descriptive text below each", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.659+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b3de7e1c-b4a7-4b73-8153-64760f308741", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "list", "text": "Build greater systemic resilience; Develop demand-sensing capabilities; Scale omnichannel and digital experiences; Evaluate future scenarios", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.659+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "711d03ba-d619-479d-9a10-ab3046803585", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Source: BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.659+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b98f8cf7-70ef-4bae-9a60-9de3c42c7c24", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.05, "y": 0.04 }, "kind": "title", "text": "Companies will need to augment their capabilities to win in the new reality", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.659+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7ab9aeca-ad80-45d1-9ece-6b35945493be", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Parallel Structure", "slug": "parallel-structure", "status": "active", "bestFor": null, "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153", "version": 1, "bodyDocId": null, "description": "Using similar grammatical structure for related ideas", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-42f32bcbfd94", "evidence": "All four capabilities phrased as 'Build…', 'Develop…', 'Scale…', 'Evaluate…'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-2c4afaa0f6a4", "evidence": "Title is the recommendation: 'Companies will need to augment their capabilities'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-3c4f5293cc5a", "evidence": "Each capability compressed to a 2-3 word imperative.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer", "Architect" ], "matchId": "019dd95a-13ee-7068-9788-32debdcb4d66", "evidence": "Four equally-weighted circles grouped by proximity below shared title.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Law of Similarity", "slug": "law-of-similarity", "status": "active", "bestFor": null, "canonId": "019dd956-c025-70d9-a411-8efa41ae179b", "version": 1, "bodyDocId": null, "description": "Similar-looking elements perceived as related - consistent styling for related concepts", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-361e0cac6d94", "evidence": "Four identically styled circles signal parallel category of capability.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-3b9ca055e2c4", "evidence": "Capability noun in bold green circle; description in lighter text below.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 33, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 27, "name": "Future Vision (Gain)", "beatId": "019dd95a-0702-74a3-87dc-a2eff13b510b", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 29, "from": 27, "loop": { "name": "48_capability_gap", "slug": "48-capability-gap", "status": "active", "bestFor": "M&A strategy, digital transformation, organizational design", "canonId": "019dd956-7967-72d8-af8c-67c97d61c03b", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision", "description": "Compare required capabilities vs. current capabilities to define the build/buy/partner decision", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3cee1c189cde", "evidence": "P27 lists 4 capability circles; p28 expands resilience; p29 expands rapid demand-sensing.", "position": 4, "objective": "Identify the four capabilities companies must build to win in the new reality", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 28, "type": "setup", "title": "The slide outlines a framework for systemic resilience, likely from a BCG publication.", "function": "summarize", "rawType": "initiative_list", "block": null, "metadata": { "slideType": "initiative_list", "slideTypeCanon": { "name": "Initiative list", "slug": "initiative_list", "status": "active", "canonId": "019de52d-0caf-770e-9b91-b99239121f50", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 36, "componentCount": 5, "textChars": 488, "nDataPoints": 0, "notes": "The slide outlines a framework for systemic resilience, likely from a BCG publication.", "elementsJson": [ "numbered_list", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:12.832+00", "seconds": 7.343, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/28", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-28", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Organizations need to build greater systemic resilience to absorb stress, recover critical functionality, and thrive in altered circumstances.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:30+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a735-03bc5c98df33", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.65, "x": 0.28, "y": 0.15 }, "kind": "list", "text": "1. Seek advantage in adversity\n2. Look forward\n3. Take a collaborative, systems view\n4. Measure beyond performance\n5. Prize diversity\n6. Change as the default", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.832+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "409c0aa8-a5a3-4cf4-8904-6e2a0f0742c3", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.05, "y": 0.45 }, "kind": "paragraph", "text": "Organizations need to build greater systemic resilience to absorb stress, recover critical functionality, and thrive in altered circumstances", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.832+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4453526f-8eb7-462f-8319-ceb563358c0b", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.05, "x": 0.28, "y": 0.93 }, "kind": "source-note", "text": "Source: BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.832+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ecc3c33d-c6c2-49fb-a9db-8fe02a57eb16", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.05, "y": 0.18 }, "kind": "title", "text": "Building greater systemic resilience", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.832+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "458e3a5b-58ba-4a2a-bc24-d889c7b9f867", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-47448fb0c638", "evidence": "Title is single imperative 'Building greater systemic resilience'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-4920a212cfac", "evidence": "Callout distills resilience into 'absorb stress, recover, thrive'.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b9c6ba4a-1306-417e-b9fa-e2f817e2270c", "evidence": "The slide presents a list of numbered points to build systemic resilience, using a clear and concise format.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 03:15:18.961699+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 33, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 27, "name": "Future Vision (Gain)", "beatId": "019dd95a-0702-74a3-87dc-a2eff13b510b", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 29, "from": 27, "loop": { "name": "48_capability_gap", "slug": "48-capability-gap", "status": "active", "bestFor": "M&A strategy, digital transformation, organizational design", "canonId": "019dd956-7967-72d8-af8c-67c97d61c03b", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision", "description": "Compare required capabilities vs. current capabilities to define the build/buy/partner decision", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3cee1c189cde", "evidence": "P27 lists 4 capability circles; p28 expands resilience; p29 expands rapid demand-sensing.", "position": 4, "objective": "Identify the four capabilities companies must build to win in the new reality", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 29, "type": "setup", "title": "Includes a quote from Satya Nadella and a lighthouse icon representing 'sensing'.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 79, "componentCount": 12, "textChars": 812, "nDataPoints": 0, "notes": "Includes a quote from Satya Nadella and a lighthouse icon representing 'sensing'.", "elementsJson": [ "headline_text", "bullet_list", "quote_block", "icon_grid", "infographic" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:14.423+00", "seconds": 8.63, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/29", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-29", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Imperative to build rapid demand-sensing capabilities to capture a de-averaged recovery across sectors", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:29+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-e020d679c437", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.15, "y": 0.72 }, "kind": "diagram", "text": "Geography, Sector, Sales channel, Target group", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "298fdcbd-9ba9-4844-90de-60f5f8e88604", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.15, "x": 0.65, "y": 0.4 }, "kind": "image", "text": "Lighthouse icon", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Infographic", "slug": "infographic", "status": "active", "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8", "version": 1, "description": null }, "framework": null }, "subkind": "infographic", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8594ac09-119b-4cfe-a91d-1bae9ea80557", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.4, "x": 0.04, "y": 0.66 }, "kind": "list", "text": "Change in consumer behavior is not uniform", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d846d30-cff1-4a1f-b32b-c014437a8300", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.4, "x": 0.04, "y": 0.42 }, "kind": "list", "text": "The pace of change has increased by multiples", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "831059f4-b2c7-4e88-98d2-52e7d5c2e381", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.51, "y": 0.58 }, "kind": "list", "text": "Short-term sensing: Sensing short-term trends in demand based on high-frequency data", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cf81ba93-daab-413f-8ff7-7bba7c914f8d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.78, "y": 0.58 }, "kind": "list", "text": "Medium-term scenarios: Understanding scenarios for changing shape of demand and structural shifts", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f9c8a8e8-1b47-40ff-941d-5ecdebf309ea", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.35, "x": 0.04, "y": 0.24 }, "kind": "paragraph", "text": "Change is coming at a fast pace and in different shapes", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7c08d2b3-b281-40e2-988f-7d3a9aaa5c87", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.4, "x": 0.51, "y": 0.24 }, "kind": "paragraph", "text": "Imperative to build rapid demand-sensing capabilities to capture a de-averaged recovery across sectors", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ebd69327-dbb0-4eca-bd99-06f3c8b035f4", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.08, "y": 0.48 }, "kind": "quote", "text": "We have seen two years' worth of digital transformation in two months. – Satya Nadella, CEO of Microsoft", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b58a08e6-3b4c-4b4b-9bc7-b6f277383aa1", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.04, "y": 0.94 }, "kind": "source-note", "text": "Source: Microsoft; BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "26d6a88e-9e6b-4c82-af58-f72179c880f9", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.04, "y": 0.04 }, "kind": "title", "text": "Pace and de-averaged nature of change make rapid sensing capabilities a key imperative for leaders", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:14.423+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9ddc97ed-48db-4c15-9095-cf75f4334947", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-4da58e4706ac", "evidence": "Title states the imperative: 'rapid sensing capabilities a key imperative'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-13ee-7068-9788-5285a41cfc9e", "evidence": "Callout uses 'imperative' to elevate urgency.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 50, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 33, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 27, "name": "Future Vision (Gain)", "beatId": "019dd95a-0702-74a3-87dc-a2eff13b510b", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 29, "from": 27, "loop": { "name": "48_capability_gap", "slug": "48-capability-gap", "status": "active", "bestFor": "M&A strategy, digital transformation, organizational design", "canonId": "019dd956-7967-72d8-af8c-67c97d61c03b", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Required Capabilities -> Current State -> The Gap -> Build vs Buy vs Partner Decision", "description": "Compare required capabilities vs. current capabilities to define the build/buy/partner decision", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-3cee1c189cde", "evidence": "P27 lists 4 capability circles; p28 expands resilience; p29 expands rapid demand-sensing.", "position": 4, "objective": "Identify the four capabilities companies must build to win in the new reality", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 30, "type": "setup", "title": "This is a section divider slide used in a BCG deck.", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 16, "componentCount": 4, "textChars": 198, "nDataPoints": 0, "notes": "This is a section divider slide used in a BCG deck.", "elementsJson": [ "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:11.657+00", "seconds": 5.07, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/30", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-30", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.4, "x": 0.45, "y": 0.41 }, "kind": "paragraph", "text": "Restart progression and early indicators\nTrends in industrial, consumer activity, and mobility", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.657+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0fe8bf09-ff58-4288-85cb-8080918f0e87", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.4, "x": 0.45, "y": 0.665 }, "kind": "paragraph", "text": "Epidemic progression; economic and business impact", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.657+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "23bc8db0-c5db-4428-93b6-d94fc60d8abc", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.38, "x": 0.45, "y": 0.315 }, "kind": "title", "text": "Key dynamics of the restart", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.657+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "018d4b29-bbb9-44a7-a4e4-6d6240af3a84", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.4, "x": 0.45, "y": 0.575 }, "kind": "title", "text": "Updated analyses and impact", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:11.657+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0812c762-7b30-4d71-8e82-4206cbbe2e6e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b02ee9f5-8f17-49b1-ba93-df7d9c9e97da", "evidence": "The slide serves as a section divider, clearly separating the content into restart progression and updated analyses and impact.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 03:15:19.074286+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 33, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 27, "name": "Future Vision (Gain)", "beatId": "019dd95a-0702-74a3-87dc-a2eff13b510b", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [], "locked": true }, { "page": 31, "type": "analysis", "title": "Includes quotes from Dr. Anthony Fauci and Dr. William Petri regarding progress.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 77, "componentCount": 8, "textChars": 856, "nDataPoints": 14, "notes": "Includes quotes from Dr. Anthony Fauci and Dr. William Petri regarding progress.", "elementsJson": [ "headline_text", "big_number", "bar_chart_stacked", "quote_block", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:09.596+00", "seconds": 2.725, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/31", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-31", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.35, "w": 0.45, "x": 0.5, "y": 0.25 }, "kind": "chart", "text": "Treatment clinical trial pipeline", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.596+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2a785da0-4f5b-4194-83ae-3f3992afbcf7", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.45, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Vaccine clinical trial pipeline", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.596+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3898a683-4143-49de-a3d0-2e6fca4bec41", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Clinical trial candidates: 82", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:29+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-caf3f32c2d5c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.05, "y": 0.7 }, "kind": "quote", "text": "By the beginning of 2021, we hope to have a couple of hundred million doses. I'm cautiously optimistic with the multiple candidates we have with different platforms. - Dr. Anthony Fauci", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.596+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b82ed4a-47c9-40b2-82d6-3533be1a2bee", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.5, "y": 0.7 }, "kind": "quote", "text": "We have made amazing progress in the treatment of COVID-19. Two therapies – steroids and Remdesivir – have already been shown to help. - Dr. William Petri", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.596+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e4023651-0194-4cc0-93a3-d29106f08e8d", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "By the beginning of 2021, we hope to have a couple of hundred million doses. I'm cautiously optimistic with the multiple candidates we have with different platforms. - Dr. Anthony Fauci, Member, White House Coronavirus Task Force", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:29+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-c72e5d89478c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "source-note", "text": "1. Pre-clinical trials; 2. Three treatments are approved to treat COVID-19... Source: WHO (July 15); Milken Institute; Press search; BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.596+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "93199764-194a-4255-a83e-f57213873631", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Vaccines and Treatments | Development at unprecedented pace", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:09.596+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6317863b-ab3e-472c-9c49-ba18aff7903f", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Clinical trial candidates", "numberRaw": "82", "numberKind": "plain", "actionTitle": "Vaccines and Treatments | Development at unprecedented pace", "calloutText": null, "numberScale": null, "numberValue": 82, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-566230c27925", "evidence": "Title states 'Development at unprecedented pace'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019dd95a-13ee-7068-9788-582f593eb9ca", "evidence": "Pull quotes from Dr. Fauci and Dr. Petri credential the optimism.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-13ee-7068-9788-5f4652c02bca", "evidence": "Big '23' and '59' candidate counts cited from WHO/Milken.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "f1fba935-4a06-4486-910c-9cf1599833f0", "evidence": "The slide features a data table with a clear and concise presentation of treatment and vaccine clinical trial pipelines, using charts to display data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:15:19.150473+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-612080ca2952", "evidence": "Two parallel mini-dashboards with bold counts and phase progress bar.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 33, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 27, "name": "Future Vision (Gain)", "beatId": "019dd95a-0702-74a3-87dc-a2eff13b510b", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 33, "from": 31, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-42478b846923", "evidence": "Vaccine pipeline (p31), 2020 GDP forecasts (p32), then p33 scatter plot links outbreak length to GDP — the insight.", "position": 5, "objective": "Reveal that countries with shorter outbreaks will have better economic performance", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 32, "type": "analysis", "title": "The slide uses a custom range-based visualization to show forecast variance across different financial institutions.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 43, "componentCount": 5, "textChars": 462, "nDataPoints": 25, "notes": "The slide uses a custom range-based visualization to show forecast variance across different financial institutions.", "elementsJson": [ "headline_text", "data_table", "comparison_table", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:10.055+00", "seconds": 2.906, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/32", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-32", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "disclaimer", "text": "Note: As of reports dated 31 March 2020 to 24 June 2020, YoY forecasts; 1. Based on IMF forecast June 24 2020; 2. Range calculated with 25th & 75th percentile values of forecast range; 3. For India, forecast is for financial year...", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.055+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d6d72dfe-e8e6-484f-9589-e48e2c77d36f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.7, "x": 0.05, "y": 0.85 }, "kind": "legend", "text": "Forecast IMF, Forecast World Bank, Baseline IMF, Forecast range banks", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.055+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5c9fafe-dea6-48e6-9b0f-4a4bb5650de8", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "GDP growth: -8.0%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:29+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a734-a9b7caee0350", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "table", "text": "GDP growth forecast vs. baseline for US, Europe, China, Japan, India", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.055+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ddddb06c-c3c3-4b4a-af9f-3115bfbb4ff0", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.5, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Economic forecasts point toward severe downturn in 2020 with rebound in 2021", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.055+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c562abc0-f850-44e5-95d1-f4f3a981780d", "parentComponentId": null } ], "metrics": [ { "metricRaw": "GDP growth", "numberRaw": "-8.0%", "numberKind": "percent", "actionTitle": "Economic forecasts point toward severe downturn in 2020 with rebound in 2021", "calloutText": null, "numberScale": null, "numberValue": -8, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-64ec5351bb7c", "evidence": "Title states 'severe downturn in 2020 with rebound in 2021'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 33, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 27, "name": "Future Vision (Gain)", "beatId": "019dd95a-0702-74a3-87dc-a2eff13b510b", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 33, "from": 31, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-42478b846923", "evidence": "Vaccine pipeline (p31), 2020 GDP forecasts (p32), then p33 scatter plot links outbreak length to GDP — the insight.", "position": 5, "objective": "Reveal that countries with shorter outbreaks will have better economic performance", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 33, "type": "analysis", "title": "The chart uses a trend line to illustrate the inverse relationship between outbreak duration and economic performance.", "function": "quantify_impact", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "quantify_impact", "functionCanon": { "name": "Quantify impact", "slug": "quantify_impact", "status": "active", "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d", "version": 1, "description": null }, "density": "dense", "densityScore": 67, "componentCount": 6, "textChars": 1260, "nDataPoints": 15, "notes": "The chart uses a trend line to illustrate the inverse relationship between outbreak duration and economic performance.", "elementsJson": [ "headline_text", "scatter_plot", "bullet_list", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:10.689+00", "seconds": 3.408, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/33", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-33", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Countries that quickly implemented 4TIQ and controlled outbreak seeing better GDP prospects", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:33+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a735-3ec2aa675402", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.6, "x": 0.05, "y": 0.2 }, "kind": "chart", "text": "Outbreak length vs. average 2020 GDP growth forecast", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.689+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "014e7598-b2de-4502-aad8-7374016c6e90", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.88 }, "kind": "disclaimer", "text": "1. Outbreak length defined as Number of Days with Fatalities/M greater than or equal to 0.1; 2. Calculated as the mean of available forecasts by OECD, World Bank, Euromonitor, IMF, and Oxford Economics; 3. Policies with focus on test, trace, track, tech, isolate, quarantine; Note: Brazil, Argentina, Mexico, Chile, India still having outbreaks at the time of the data pull. Trend line R2 = 0.49, P-value = 0.00. Data as of 15 June, 2020; Source: OECD Economic Outlook June 2020; World Bank Global Economic Prospects June 2020; Euromonitor Global Economic Forecasts Q2 2020; IMF Economic Outlook April 2020; Oxford Economics June 2020; John Hopkins CSSE; BCG", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.689+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "57852e06-b6ff-451b-a8c1-893768b3335f", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.62, "y": 0.25 }, "kind": "list", "text": "Sweden seeing economic decline despite keeping economy open; Japan controlled outbreaks, but suffering impact of global economic crisis via lower exports; New Zealand's strict and early lockdown brought disease levels to nearly 0, but forecasting large GDP decline; Countries that quickly implemented 4TIQ and controlled outbreak seeing better GDP prospects", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.689+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "86d281b4-9884-459e-a6af-dbe9e8c05daa", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "GDP growth forecast", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:33+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a735-43397b70af7e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.5, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Countries with shorter outbreaks are forecasted to have better economic performance", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.689+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df3528fd-147f-4e4c-bebe-f09dc5693cac", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Causal Chain", "slug": "causal-chain", "status": "active", "bestFor": null, "canonId": "019dd956-9e98-7269-907b-8cf727e9499d", "version": 1, "bodyDocId": null, "description": "Showing how one event leads to another in sequence", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-7ab91aa05cfa", "evidence": "Outbreak length drives GDP growth, with exception cases explaining residuals.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-6a4b7dbb57fc", "evidence": "Title states 'shorter outbreaks lead to better economic performance'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-70152d0b4462", "evidence": "Sweden, Japan, NZ called out individually with explanatory captions.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-6e491f3f1c73", "evidence": "Scatter plot with regression line ideal for correlation claim.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-77fcc981b50a", "evidence": "Yellow stars highlight 4TIQ exemplars (China, S. Korea).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "019dd95a-1ca6-71be-9e58-0295023357f3", "evidence": "Legend tags '4TIQ3' countries (China, S. Korea) as exemplars.", "framework": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "frameworkName": "4TIQ (Test, Trace, Track, Isolate, Quarantine)" } ], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 33, "arc": { "name": "The Transformation Tale", "slug": "transformation-tale", "status": "active", "bestFor": "Sales presentations, product launches, fundraising", "canonId": "019dd956-6128-70fa-9bff-ab3c0b4ad09f", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Current Reality (Pain) -> Future Vision (Gain) -> The Bridge", "description": null, "familyLabel": null }, "from": 27, "name": "Future Vision (Gain)", "beatId": "019dd95a-0702-74a3-87dc-a2eff13b510b", "matchId": "019dd95a-0543-7581-99ae-11d071033099", "beatType": { "name": "Future Vision (Gain)", "slug": "transformation-tale-future-vision-gain", "status": "active", "canonId": "019dd9b8-29ef-708e-ada4-cb8260fa5139", "version": 1, "description": null }, "evidence": "Future phase: reactivated economy, vaccines, rebound forecasts.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 33, "from": 31, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-42478b846923", "evidence": "Vaccine pipeline (p31), 2020 GDP forecasts (p32), then p33 scatter plot links outbreak length to GDP — the insight.", "position": 5, "objective": "Reveal that countries with shorter outbreaks will have better economic performance", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 34, "type": "setup", "title": "The slide uses a dual-chart layout to contrast UK and US labor market data.", "function": "compare_peers", "rawType": "comparison_table", "block": null, "metadata": { "slideType": "comparison_table", "slideTypeCanon": { "name": "Comparison table", "slug": "comparison_table", "status": "active", "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2", "version": 1, "description": null }, "function": "compare_peers", "functionCanon": { "name": "Compare peers", "slug": "compare_peers", "status": "active", "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630", "version": 1, "description": null }, "density": "balanced", "densityScore": 41, "componentCount": 5, "textChars": 406, "nDataPoints": 24, "notes": "The slide uses a dual-chart layout to contrast UK and US labor market data.", "elementsJson": [ "headline_text", "bar_chart_grouped", "line_chart", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:10.81+00", "seconds": 2.966, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/34", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-34", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.45, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "UK furlough trends showing total claims value and number of jobs furloughed", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a9565697-07a9-42f7-9c0c-b7e30c9d8d05", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.45, "x": 0.52, "y": 0.25 }, "kind": "chart", "text": "US unemployment trends showing temporary vs permanent job losses", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dde1c340-bba7-4191-99f8-c853d1751822", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Number of unemployed people: 11M", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:33+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a735-ac720ea804b0", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Source: US Department of Labor - Employment Situation Report (02 July 2020); HMRC Coronavirus Statistics - UK Government", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "291a4775-594b-402c-a0f2-e0bc45528d37", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.75, "x": 0.05, "y": 0.03 }, "kind": "title", "text": "Unemployment numbers declining or flattening out; for US, temporary jobs coming back, permanent job losses increase", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.81+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f4999b5b-6a26-454c-974f-e0b349400d25", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Number of unemployed people", "numberRaw": "11M", "numberKind": "plain", "actionTitle": "Unemployment numbers declining or flattening out; for US, temporary jobs coming back, permanent job losses increase", "calloutText": null, "numberScale": "m", "numberValue": 11, "metricFamily": "volume_count", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-7c05b17bc288", "evidence": "Title quantifies 'temporary jobs coming back, permanent losses increase'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 } ], "loops": [ { "to": 36, "from": 34, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-46cbbe1c5b5a", "evidence": "Country-by-country unemployment (p34), market-by-market indices (p35), sector-level TSR and default risk table (p36).", "position": 6, "objective": "De-averaged view of unemployment, equity markets, and sector TSR/default risk", "confidence": 72, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 35, "type": "analysis", "title": "The slide uses two line charts to contrast market recovery with persistent volatility levels.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 64, "componentCount": 7, "textChars": 635, "nDataPoints": 10, "notes": "The slide uses two line charts to contrast market recovery with persistent volatility levels.", "elementsJson": [ "headline_text", "line_chart", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:10.555+00", "seconds": 2.567, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/35", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-35", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.28, "x": 0.68, "y": 0.2 }, "kind": "callout", "text": "Most stock market indices currently recovering rapidly; NASDAQ crossed all-time high recently. Volatility index (~27) is higher than pre-COVID-19 levels (15).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.555+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27118e41-ceda-419f-a675-e0936b2abf9b", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Most stock market indices currently recovering rapidly; NASDAQ crossed all-time high recently. Volatility index is higher than pre-COVID-19 levels.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:36+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a738-5d2574c49198", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.6, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Market index performance chart", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.555+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a089404-229e-4946-89ef-44acf32dcc75", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.6, "x": 0.05, "y": 0.6 }, "kind": "chart", "text": "Volatility index chart", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.555+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df4c70fa-36cf-4431-8225-66ac60616934", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.93 }, "kind": "disclaimer", "text": "1. On 10 July 2020; 2. Volatility Index is a real-time market index... 3. Median volatility... 4. Median volatility... Source: Bloomberg, BCG", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.555+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c99e7dd-a51d-4836-b2a4-d489b1ed675b", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Market index performance: 27", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:36+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a738-61052d2ecc1b", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Global equity markets have been highly volatile through the crisis, including their recovery since March lows", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.555+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f9dae89e-7063-42aa-8490-36d5f159b5bf", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Market index performance", "numberRaw": "27", "numberKind": "plain", "actionTitle": "Global equity markets have been highly volatile through the crisis, including their recovery since March lows", "calloutText": "Most stock market indices currently recovering rapidly; NASDAQ crossed all-time high recently. Volatility index is higher than pre-COVID-19 levels.", "numberScale": null, "numberValue": 27, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-812622319790", "evidence": "Title states 'highly volatile through the crisis, including recovery'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-8692092c3435", "evidence": "Callout flags 'NASDAQ crossed all-time high' and elevated VIX.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 } ], "loops": [ { "to": 36, "from": 34, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-46cbbe1c5b5a", "evidence": "Country-by-country unemployment (p34), market-by-market indices (p35), sector-level TSR and default risk table (p36).", "position": 6, "objective": "De-averaged view of unemployment, equity markets, and sector TSR/default risk", "confidence": 72, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 36, "type": "analysis", "title": "The slide uses a heatmap-style table to categorize sectors into Healthier, Pressured, and Vulnerable based on TSR and debt metrics.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 58, "componentCount": 5, "textChars": 967, "nDataPoints": 120, "notes": "The slide uses a heatmap-style table to categorize sectors into Healthier, Pressured, and Vulnerable based on TSR and debt metrics.", "elementsJson": [ "headline_text", "data_table", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:16.519+00", "seconds": 8.422, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/36", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-36", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.1, "x": 0.85, "y": 0.9 }, "kind": "legend", "text": "Pos. trend >= 2%; No sig. change; Neg. trend >= 2%", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:16.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3fe7f136-2a9c-4d68-bf03-e89315606a75", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "TSR performance", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:33+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a735-95c87b4a9c0d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.05, "y": 0.9 }, "kind": "source-note", "text": "Note: Based on top S&P Global 1200 companies; Sectors are based on GICS definitions; 1. Retailing, Transport, Auto, Real Estate, Energy, Hospitality with > 10% of companies with probability of default > 15%; 2. Net debt & enterprise value from latest available balance sheet; Categories defined based on comparison with S&P Global 1200 median: healthy = TSR & debt/EV < median, vulnerable = TSR & debt/EV < median; 3. Performance is tracked for two periods, first from 21 February 2020 (before international acceleration of outbreak) to 20 March 2020 (trough of the market) and from 21 February 2020 through 17 July 2020 based on median; 4. Implied by 5-year Credit Default Swap based on median Source: S&P Capital IQ; BCG ValueScience Center; BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:16.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bc396fa7-a96a-4a91-9730-452df7d9f29b", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "table", "text": "Sector performance and default risk table", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:16.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e51f473c-6e0e-48f5-848b-751ab0778e49", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.65, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "4 sectors currently at pre-crisis TSR levels; 6 sectors with significant share of companies with >15% default risk", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:16.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "46b9d815-a727-43dc-8245-bf00425e9b60", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-13ee-7068-9788-8ab54931d8ff", "evidence": "Title states '4 sectors at pre-crisis TSR; 6 sectors with >15% default risk'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-8c6e3a78724e", "evidence": "Sector × metric heatmap with status shading.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "a986d0e8-7f82-42d8-91d4-7ebad91c330c", "evidence": "table/data: Sector performance and default risk table", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:15:26.562473+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-13ee-7068-9788-924b54fcce6e", "evidence": "Two sub-tables (TSR vs default risk) banded under shared header.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:32.593757+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "994e81b2-ba9f-4bbf-9c63-7a02c608019e", "evidence": "The table uses color-coded cells to represent performance and risk levels across sectors.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:42:16.519+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "frameworkName": "heatmap-matrix" } ], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 } ], "loops": [ { "to": 36, "from": 34, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e4-46cbbe1c5b5a", "evidence": "Country-by-country unemployment (p34), market-by-market indices (p35), sector-level TSR and default risk table (p36).", "position": 6, "objective": "De-averaged view of unemployment, equity markets, and sector TSR/default risk", "confidence": 72, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 37, "type": "appendix", "title": "This slide serves as a repository/index for a series of publications.", "function": "appendix", "rawType": "appendix", "block": null, "metadata": { "slideType": "appendix", "slideTypeCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-0762-71f8-b564-89ab863301cc", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "balanced", "densityScore": 44, "componentCount": 5, "textChars": 736, "nDataPoints": 0, "notes": "This slide serves as a repository/index for a series of publications.", "elementsJson": [ "photo", "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:10.982+00", "seconds": 2.885, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/37", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-37", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.9, "x": 0.05, "y": 0.2 }, "kind": "list", "text": "Edition #12: Ensuring an Inclusive Recovery; Edition #11: Accelerating Climate Actions in the New Reality; Edition #10: Value Protection and Acceleration Roadmap to Win in the New Reality; Edition #9: Future of Global Trade and Supply Chains", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.982+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7648025b-a676-4695-973d-8e81eedbcc32", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.9, "x": 0.05, "y": 0.45 }, "kind": "list", "text": "Edition #8: Galvanizing Nations for the New Reality; Edition #7: Sensing Consumer Behavior and Seizing Demand Shifts; Edition #6: Restructuring Costs, and Managing Cash and Liquidity; Edition #5: Revamping Organizations for the New Reality", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.982+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "976cb52e-ab51-45b0-8c39-b97efe04dc05", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.9, "x": 0.05, "y": 0.7 }, "kind": "list", "text": "Edition #4: Accelerating Digital & Technology Transformation; Edition #3: Emerging Stronger from the Crisis; Edition #2: Preparing for the Restart; Edition #1: Facts, Scenarios, and Actions for Business Leaders", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.982+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2fd103c-c614-4827-9673-db5fe4845129", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.1, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Source: BCG", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.982+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "04db0592-1cf9-4342-8634-b6c6a099bb73", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Additional perspectives on COVID-19", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.982+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4fb57669-4101-4eed-95af-4d7e85ad2b12", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 } ], "loops": [], "locked": true }, { "page": 38, "type": "setup", "function": "other", "rawType": "appendix_disclosure", "block": null, "metadata": { "slideType": "appendix_disclosure", "slideTypeCanon": { "name": "Appendix disclosure", "slug": "appendix_disclosure", "status": "active", "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "sparse", "densityScore": 6, "componentCount": 2, "textChars": 137, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:10.254+00", "seconds": 2.028, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/38", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-38", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.75, "w": 0.55, "x": 0.4, "y": 0.18 }, "kind": "disclaimer", "text": "The services and materials provided by Boston Consulting Group (BCG) are subject to BCG's Standard Terms... [legal text blocks]", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.254+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "99e1a6a7-c135-46a7-b91d-46be29d5f7ad", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.05, "y": 0.45 }, "kind": "title", "text": "Disclaimer", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:10.254+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8ab73133-7eb3-4db8-801f-dda08e36d5b7", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 } ], "loops": [], "locked": true }, { "page": 39, "type": "setup", "function": "state_next_steps", "rawType": "closing_ask", "block": null, "metadata": { "slideType": "closing_ask", "slideTypeCanon": { "name": "Closing ask", "slug": "closing_ask", "status": "active", "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c", "version": 1, "description": null }, "function": "state_next_steps", "functionCanon": { "name": "State next steps", "slug": "state_next_steps", "status": "active", "canonId": "019de52d-14ca-70ac-b534-971f458cdf29", "version": 1, "description": null }, "density": "sparse", "densityScore": 2, "componentCount": 2, "textChars": 38, "nDataPoints": 0, "notes": null, "elementsJson": [ "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:42:12.21+00", "seconds": 3.876, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b634-ff658db7ef65/39", "deck": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65", "deckAnchor": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65#slide-39", "deckJson": "/decks/019dd923-5ca1-7489-b634-ff658db7ef65.json" }, "components": [ { "bbox": { "h": 0.02, "w": 0.21, "x": 0.74, "y": 0.878 }, "kind": "paragraph", "text": "BCGRapidResponseNetwork@bcg.com", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.21+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2f8280e3-f0d5-434c-a374-76c3e197311e", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.068, "x": 0.882, "y": 0.81 }, "kind": "title", "text": "Contact", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:42:12.21+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "34916cce-1796-4b3d-894a-8fca25bf8ec0", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Call to action", "slug": "call-to-action", "status": "active", "bestFor": null, "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c", "version": 1, "bodyDocId": null, "description": "Explicit prescription of what the audience should do next.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "0ad4c91d-6284-491e-934c-d9e804cc6fc9", "evidence": "paragraph/paragraph: BCGRapidResponseNetwork@bcg.com", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 03:15:26.70918+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 39, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 39, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 27, "name": "Impact & Next Steps", "beatId": "019dd95a-0702-74a3-87dc-987b9428ddb1", "matchId": "019dd95a-0543-7581-99ae-0f76f22ffbf9", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 6, "label": "Situation & Context", "description": "Cover, perspectives intro, Flatten-Fight-Future framework, exec summary, snapshot, divider." }, { "from": 7, "to": 13, "label": "Problem & Complication", "description": "Disease still progressing globally, hotspots shifting, lockdowns evolving." }, { "from": 14, "to": 16, "label": "Solution & Approach", "description": "5 government actions + framing that defeating virus is the path to recovery." }, { "from": 17, "to": 26, "label": "Evidence & Proof", "description": "Sector-by-sector and geography-by-geography data on industrial, retail, mobility recovery." }, { "from": 27, "to": 39, "label": "Impact & Next Steps", "description": "Capabilities companies need, vaccines, GDP forecasts, equity markets, appendix, contact." } ], "loops": [ { "from": 7, "to": 13, "label": "Segmentation Split", "description": "De-averaged view of how disease progression and lockdowns differ across countries" }, { "from": 15, "to": 16, "label": "Aha Moment", "description": "Show that defeating the virus, not government restrictiveness, drives consumer spending" }, { "from": 17, "to": 26, "label": "Segmentation Split", "description": "Sector-and-geography scan of economic recovery (industrial, retail, mobility, travel)" }, { "from": 27, "to": 29, "label": "Capability Gap", "description": "Identify the four capabilities companies must build to win in the new reality" }, { "from": 31, "to": 33, "label": "Aha Moment", "description": "Reveal that countries with shorter outbreaks will have better economic performance" }, { "from": 34, "to": 36, "label": "Segmentation Split", "description": "De-averaged view of unemployment, equity markets, and sector TSR/default risk" } ] }