{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b634-ea33b3a921f0", "slug": "22f6af8f6e5a7ac9", "title": "Decoding Chinese Internet 2.0 Next Chapter", "subtitle": "BCG", "author": "BCG", "pageCount": 63, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.414, "document": { "id": "019dd923-5ca1-7489-b634-ea33b3a921f0", "slug": "22f6af8f6e5a7ac9", "title": "Decoding Chinese Internet 2.0 Next Chapter", "rawTitle": "Decoding Chinese Internet 2.0 Next Chapter", "authorId": "BCG", "authorName": "BCG", "authorDisplay": "BCG", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2017-Decoding-Chinese-Internet-2.0-Next-Chapter.pdf", "sourceUrl": "http://www.iberchina.org/files/2017/Decoding_Chinese_Internet_bcg.pdf", "sourceDate": "2017-09-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:29+00", "status": "ready", "pageCount": 63, "orientation": "landscape", "aspectRatio": 1.414, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/22f6af8f6e5a7ac9", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 63, "pagesIndexed": 63, "pagesWithImages": 63, "pagesWithMetadata": 63, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 348, "chartCount": 47, "metricSlides": 27, "toolMatches": 126, "documentToolMatches": 0, "frameworkMatches": 28, "arcMatches": 2, "beatMatches": 8, "loopMatches": 11, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99ad-a10ad4df5359", "evidence": "Deck progressively peels: surface scale (p5-10), user layer (p12-16), competition layer (p18-20), core insight 'leapfrogging' (p25-34), implications (p42-60).", "isPrimary": true, "confidence": 72, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99ad-a661a093a1f3", "evidence": "Facts about market (p5-22), So-what analysis (p25-55), Now-what action for global players (p57-60).", "isPrimary": false, "confidence": 58, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 10, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 5, "name": "Surface Observation", "beatId": "019dd95a-0702-74a3-87da-d387b2858b21", "matchId": "019dd95a-0543-7581-99ad-a10ad4df5359", "beatType": { "name": "Surface Observation", "slug": "onion-surface-observation", "status": "active", "canonId": "019dd9b8-0b39-73c0-b415-6c4cf34cc343", "version": 1, "description": null }, "evidence": "Size/growth/penetration headlines vs US & G20", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 72 }, { "to": 60, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 42, "name": "Implications", "beatId": "019dd95a-0702-74a3-87da-e22a61be271b", "matchId": "019dd95a-0543-7581-99ad-a10ad4df5359", "beatType": { "name": "Implications", "slug": "onion-implications", "status": "active", "canonId": "019dd9b8-0dda-7730-893d-deaac7e9c295", "version": 1, "description": null }, "evidence": "KSFs, future trends, overseas impact", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. 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Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 58 }, { "to": 60, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 57, "name": "The Action (Now What)", "beatId": "019dd95a-0702-74a3-87da-ee7c820bc098", "matchId": "019dd95a-0543-7581-99ad-a661a093a1f3", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "p60 'Must be prepared for the potential impact'", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. 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that names 2–3 explicit implications for Western incumbents, investors, or regulators, turning p.60's warning into a call to action" ], "closingScore": 45, "openingScore": 50, "topStrengths": [ "Consistent US-vs-China benchmarking throughout gives every claim an implicit so-what (e.g. p.7, p.10, p.13, p.31, p.34)", "'Leapfrogging' is a genuinely unifying analytical concept that carries p.25–p.34 as a causal chain (underdeveloped infra → internet fills voids → e-commerce/mobile payments overshoot US)", "Strong 'label: insight' action-title pattern in the market-sizing section (p.5 'Size:', p.6 'Growth:', p.7 'Potential:', p.8 'Internet-driven economy:', p.9 'Impact:')" ], "topWeaknesses": [ "Thesis is buried — the 'leapfrogging' answer doesn't arrive until p.25/26, and there is no upfront thesis slide summarizing the deck's point of view", "All nine agenda dividers (p.2, 4, 11, 17, 21, 24, 35, 41, 46, 56) are generic 'Agenda' labels — they never state what the section will argue", "No 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