{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b634-b17598fef593", "slug": "ba6f5e1f7c24f1ae", "title": "Port of LA Clean Truck Program", "subtitle": "BCG", "author": "BCG", "pageCount": 21, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.294, "document": { "id": "019dd923-5ca1-7489-b634-b17598fef593", "slug": "ba6f5e1f7c24f1ae", "title": "Port of LA Clean Truck Program", "rawTitle": "Port of LA Clean Truck Program", "authorId": "BCG", "authorName": "BCG", "authorDisplay": "BCG", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2008-Port-of-LA-Clean-Truck-Program.pdf", "sourceUrl": "https://www.portofoakland.com/files/pdf/maritime/ctmp/ctmp_03.pdf", "sourceDate": "2008-03-06 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:29+00", "status": "ready", "pageCount": 21, "orientation": "landscape", "aspectRatio": 1.294, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/ba6f5e1f7c24f1ae", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 21, "pagesIndexed": 21, "pagesWithImages": 21, "pagesWithMetadata": 21, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 113, "chartCount": 5, "metricSlides": 9, "toolMatches": 65, "documentToolMatches": 0, "frameworkMatches": 9, "arcMatches": 2, "beatMatches": 8, "loopMatches": 6, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0543-7581-99ae-cf5992450149", "evidence": "Classic SCR structure: context (pp.1-4), externalized-cost problem (5-6), CTP framework + three options (7-12), modeled evidence (13-15), recommendation (16).", "isPrimary": true, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99ae-d00525a16f93", "evidence": "Within the gambit, pp.5 (facts) -> 6 (so-what objectives) -> 16 (now-what recommendation) traces What/So-What/Now-What.", "isPrimary": false, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 4, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87df-9a68dec28c8f", "matchId": "019dd95a-0543-7581-99ae-cf5992450149", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, retainer letter, drayage system map, current SPB state.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 88 }, { "to": 5, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 3, "name": "The Facts (What)", "beatId": "019dd95a-0702-74a3-87df-ad7d6a3185ec", "matchId": "019dd95a-0543-7581-99ae-d00525a16f93", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Drayage map, IOO share, externalized costs.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 55 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 6, "name": "The Implications (So What)", "beatId": "019dd95a-0702-74a3-87df-b19420ca245c", "matchId": "019dd95a-0543-7581-99ae-d00525a16f93", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Objectives, framework, options compared on benefits/risks.", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 55 }, { "to": 16, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 15, "name": "The Action (Now What)", "beatId": "019dd95a-0702-74a3-87df-b6add3d20d5c", "matchId": "019dd95a-0543-7581-99ae-d00525a16f93", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Option III chosen; unified-approach recommendation.", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 55 } ], "loops": [ { "to": 4, "from": 2, "loop": { "name": "06_zoom_in", "slug": "06-zoom-in", "status": "active", "bestFor": "Technical deep-dives, case studies, detailed analysis", "canonId": "019dd956-6846-74db-82be-dff5b058b072", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "description": "Start broad, then progressively focus on specific details that prove your point", "familyLabel": null, "categoryName": "Analysis", "categorySlug": "analysis" }, "matchId": "019dd95a-088b-72c8-b7e6-a132819f2fa7", "evidence": "Goes meeting-purpose -> port system map -> drayage zoom -> 85% IOO detail.", "position": 1, "objective": "Establish context from broad goods-movement system to current SPB drayage state", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 6, "from": 5, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "019dd95a-088b-72c8-b7e6-a560fee8860b", "evidence": "Cost-bearer table ($5.9B median) feeds into 47%/45%/52% reduction mandates by 2011.", "position": 2, "objective": "Frame externalized costs and CAAP-mandated reductions as a tipping point", "confidence": 76, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 9, "from": 7, "loop": { "name": "40_mece_breakdown", "slug": "40-mece-breakdown", "status": "active", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-088b-72c8-b7e6-abec01fab6a7", "evidence": "Numbered 5-element list, interaction diagram, then truck/driver market sizing.", "position": 3, "objective": "Decompose CTP into five interlocking elements plus market sizing", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 12, "from": 10, "loop": { "name": "35_scenario_fork", "slug": "35-scenario-fork", "status": "active", "bestFor": "Strategic planning, risk analysis, board presentations", "canonId": "019dd956-7430-71ea-ac7d-1630063fb962", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation", "description": "Present multiple futures based on different assumptions or decisions", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-088b-72c8-b7e6-adba23b8c08f", "evidence": "Side-by-side option matrix then narrative slides on Option II rationale and Option III stretch.", "position": 4, "objective": "Define and contrast Options I/II/III as a decision fork", "confidence": 86, 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"extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 20, "from": 18, "loop": { "name": "33_build_up", "slug": "33-build-up", "status": "active", "bestFor": "Pricing justification, cost estimation, market sizing", "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "description": "Start from zero and add components to arrive at a total", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-088b-72c8-b7e6-b61b323b14e8", "evidence": "Option I baseline, Option II 'Blue = adjustment from Option I', Option III 'Red = adjustment from Option II'.", "position": 6, "objective": "Detail options additively: base plan, then incentives, then employee commitment", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "MECE Principle", "slug": "mece-principle", "status": "active", "bestFor": null, "canonId": "019dd956-7c60-71a8-8758-c79d914489c9", "version": 1, "bodyDocId": null, "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-1474-7621-ae49-33d872d01213", "evidence": "Three named, non-overlapping objective categories cover the program scope.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.727482+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": 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February 2007.\nCGR Management Consultants. A Survey of Drayage Drivers Serving the San Pedro bay Ports. 2007.\nClean Air Action Plan Technical Report. San Pedro Bay Ports. 2006.\nGoodchild, Anne, and Karthik Mohan. \"The Clean Trucks Program: Evaluation of a Policy to Influence Marine Terminal Operations.\" Working Paper (2008).\nGoods Movement Action Plan. CARB. 2007.\nHaveman, Jon and Christopher Thornberg. Clean Trucks Program. Beacon Economics. 2008\nHusing, John E. Economic Analysis of Proposed Clean Truck Program. 2007.\nLeachman, Robert C., Theodore Prince, Thomas Brown, and George R. Fetty. Port and Modal Elasticity Study. Southern California Association of Governments. Los Angeles. 2005.\nMoffatt & Nichol, and BST Associates. Container Diversion and Economic Impact Study. 2007.\nMonaco, Kristen. Incentivizing Truck Retrofitting in Port Drayage: a Study of Drivers At the Ports of Los Angeles and Long Beach. Metrans. 2007.\nSouthern California Association of Governments. 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