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        "extraction": {
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          "description": "80% of effects come from 20% of causes - focus on high-impact items",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
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          "description": "Three parallel phrases of increasing length or intensity",
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        "evidence": "Title and sidebar emphasize the top three causes as the focal trio",
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          "description": "Juxtaposing contrasting ideas in parallel structure",
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        "evidence": "Title contrasts dividends-high vs buybacks-modest in parallel structure",
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        "tool": {
          "name": "Core Message Extraction",
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          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
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          "categoryName": "Slide",
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        "matchId": "019dd95a-12a5-7665-b6fb-7bfd87960aad",
        "evidence": "Left column distills survey purpose into single quote-style statement",
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        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
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        "extraction": {
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        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
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          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
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          "description": "Order of perception through Size > Color > Position > Weight > Space",
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        "agents": [
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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        "evidence": "Title states the so-what: 'Investors continue to prioritize growth as the most important...'",
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          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
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          "description": "Using specific sensory details instead of abstract terms",
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        "agent": "Storyteller",
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        "evidence": "Specific stats throughout: 78%, 75%, 53%, 4.4%",
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          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        "matchId": "80e60594-e2e2-45c0-a810-534357e94d2f",
        "evidence": "The slide contains a list of bullet points highlighting key insights from Q2 2023 pulse check.",
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        "confidence": 0.8,
        "extraction": {
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          "model": "or:meta-llama/llama-4-scout",
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        "cardinality": "common",
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      {
        "tool": {
          "name": "So What? Test",
          "slug": "so-what-test",
          "status": "active",
          "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
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          "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
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          "categoryName": "Slide",
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-12a5-7665-b6fb-898ec150f45c",
        "evidence": "Bolded lead sentences in each quadrant deliver insight, not topic",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
        "confidence": 80,
        "extraction": {
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      "action_titles": "Strong action-title discipline on analytical core slides 5, 7-15 (e.g. 'Interest rates and Federal Reserve policy remain the number one macro risk factor'), but slides 1-4, 6, 16-25 use topic labels like 'A note on the importance of sustainable investing'.",
      "mece_structure": "Slide 2 sets up two pillars (economy/stock market + investor priorities) and the deck mostly follows, but capital allocation themes blur between slides 9-10 (long vs short term) and slides 13-14 (M&A/dividends), with the 7-part appendix overlapping prior analytical slides.",
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      "production_quality": "BCG-grade craft: consistent action-title pattern on analytical slides, color-coded direction indicators, footnote discipline, and clear series numbering (1/3, 1/7), but slide 8 overcrowding and the 7-table appendix dilute polish.",
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      "Two of the three opening summary slides (p.3, p.4) use the generic wrapper title 'Key insights from Q2 2023 pulse check (X/3)' instead of stating the insight — p.5 shows the correct pattern",
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