{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b634-07323ef76570", "slug": "8141e074e67aa064", "title": "Distress Alert July 2024", "subtitle": "Alvarez & Marsal", "author": "Alvarez & Marsal", "pageCount": 25, "kind": "consulting-deck", "orientation": "portrait", "aspectRatio": 0.707, "document": { "id": "019dd923-5ca1-7489-b634-07323ef76570", "slug": "8141e074e67aa064", "title": "Distress Alert July 2024", "rawTitle": "Distress Alert July 2024", "authorId": "AlvarezMarsal", "authorName": "Alvarez & Marsal", "authorDisplay": "Alvarez & Marsal", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2024-Distress-Alert-July-2024.pdf", "sourceUrl": "https://www.alvarezandmarsal.com/sites/default/files/2024-07/The%20A&M%20Distress%20Alert%20July%202024.pdf", "sourceDate": "2024-07-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:27+00", "status": "ready", "pageCount": 25, "orientation": "portrait", "aspectRatio": 0.707, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/8141e074e67aa064", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 25, "pagesIndexed": 25, "pagesWithImages": 25, "pagesWithMetadata": 25, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 187, "chartCount": 3, "metricSlides": 17, "toolMatches": 78, "documentToolMatches": 0, "frameworkMatches": 2, "arcMatches": 2, "beatMatches": 8, "loopMatches": 4, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0542-7728-a78f-4ce0d3e7b3d9", "evidence": "Classic SCQA-style research deck: intro context (p3-4), problem framing (p5-7), evidence (p8-21), conclusion + service offer (p22-23).", "isPrimary": true, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0542-7728-a78f-5242abb8fdb8", "evidence": "Macro flow mirrors What (data) -> So What (rising distress) -> Now What (act proactively + A&M).", "isPrimary": false, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 4, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Situation & Context", "beatId": "019dd95a-0682-776c-8e36-331f2b4164bc", "matchId": "019dd95a-0542-7728-a78f-4ce0d3e7b3d9", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Intro: corporate leverage unwinding, defaults at 2008 levels", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 7, "from": 3, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null, "categoryName": "Logical Reasoning", "categorySlug": "logical-reasoning" }, "matchId": "019dd95a-07fe-70ce-8d3e-f5d046162602", "evidence": "Multiple data points (9.2%, 800 firms, 2008-level defaults) culminate in choropleth showing pattern across all geographies.", "position": 1, "objective": "Establish that distress is widespread and rising across Europe", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 12, "from": 8, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-07fe-70ce-8d3e-fbbca78a5042", "evidence": "Aggregate '10 of 16 industries' splits into Fashion Retail, Media, Chemical, Construction deep dives with comparable metric tables.", "position": 2, "objective": "Segment distress by industry to surface worst-affected sectors", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 21, "from": 13, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-07fe-70ce-8d3e-fe48a4ead71b", "evidence": "Section divider names top 3 distressed markets, then 8 country deep dives with parallel KPI tables.", "position": 3, "objective": "Segment distress by country to surface worst-affected markets", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 23, "from": 22, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "019dd95a-07fe-70ce-8d3f-0110cda752a2", "evidence": "'Companies... must act proactively' followed by A&M's services as the response.", "position": 4, "objective": "Drive urgency to act and position A&M as the solution", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "SCQA Framework", "slug": "scqa-framework", "status": "active", "bestFor": null, "canonId": "019dd956-7bcb-763f-bdf6-1dfedf3bd36c", "version": 1, "bodyDocId": "019df22a-a0b0-719e-937e-2ac31e53d32c", "description": "Situation, Complication, Question, Answer - 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Translate structural uncertainty into a small set of decision frames the boardroom can act on by name." }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-701ef139dcd5", "evidence": "Contents list breaks deck into 8 numbered sections", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Inductive Reasoning", "slug": "inductive-reasoning", "status": "active", "bestFor": null, "canonId": "019dd956-99c6-705e-94cc-76a504c3da37", "version": 1, "bodyDocId": null, "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-80476ef1d9bc", "evidence": "Multiple stats accumulate toward 'distress is widespread' pattern", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Horizontal Logic", "slug": "horizontal-logic", "status": "active", "bestFor": null, "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa", "version": 1, "bodyDocId": null, "description": "Logical grouping at the same level - items must relate coherently", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-b4e77b99e6e1", "evidence": "Opens sector loop where each industry slide sits at same analytical level", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-c75d3e85f381", "evidence": "Findings chunked into 4 metric rows × sub-segments", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-d5c649670a16", "evidence": "Findings grouped in parallel 4-row structure", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-e172a3e5d333", "evidence": "Same parallel chunked structure", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-ef46b5be70bd", "evidence": "Parallel chunked structure repeats", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Horizontal Logic", "slug": "horizontal-logic", "status": "active", "bestFor": null, "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa", "version": 1, "bodyDocId": null, "description": "Logical grouping at the same level - items must relate coherently", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-f6fefea09993", "evidence": "Opens country loop where each country sits at same analytical level", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Payoff", "slug": "payoff", "status": "active", "bestFor": null, "canonId": "019dd956-a464-704b-b1a1-e1d483709f00", "version": 1, "bodyDocId": null, "description": "Delivering on earlier setup for satisfying resolution", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a960-4f2cfdb9726f", "evidence": "Pays off the distress evidence with prescriptive response", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-642658b22390", "evidence": "Cover title states the insight: 'Pressures... deepen corporate distress across Europe'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a95f-693d1ebaa2eb", "evidence": "Provocative thesis statement as cover hook", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "881bece6-a96a-416a-acd6-1e88a6aa117a", "evidence": "THE A&M DISTRESS ALERT", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:03:31.03653+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a95f-6eebaefe5dda", "evidence": "Large title vs small subtitle establishes hierarchy", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a95f-77c6554c6c1c", "evidence": "'9.2% of firms... nearly 800 companies' — specific numbers", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-7c15b97e6b84", "evidence": "Single bold callout extracts the headline finding", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b29caacb-0197-4667-88df-18cf1bbe635d", "evidence": "A&M’s latest Distress Alert reveals how this weakened momentum is spelling trouble for firms in Europe and the Middle East.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:03:31.140591+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a95f-7a633a02ed6d", "evidence": "Startling statistic: highest distress since pandemic peak", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a95f-8df864aeceaa", "evidence": "'defaults at highest YTD levels since 2008' — concrete benchmark", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a95f-91b317413be8", "evidence": "Urgency tone with 2008-crisis comparison", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "0302bd73-0bbf-41dc-b001-b7adf262a545", "evidence": "The dismal economic outlook has been especially problematic for corporates with overleveraged capital structures.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:03:31.209251+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a95f-8bf07111dbf8", "evidence": "'The great unwinding of corporate leverage' — metaphor for deleveraging", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-96c232fe561a", "evidence": "Callout: 'Distress is growing in most countries and sectors' — single core takeaway", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "cc1674c1-cbc7-431f-ad80-3411e79faa73", "evidence": "The key findings of our most recent analysis include:", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:03:31.276575+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "c253477a-f241-4d06-a5a9-9908175fc9ee", "evidence": "Fashion Retail emerged as the most distressed sector, with the highest year-on-year increase in distress levels among all sectors.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:03:31.347211+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a95f-9f3dbbc2ae4a", "evidence": "Each country labelled with distress % and up/down arrow", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a95f-9ac920c4687c", "evidence": "Choropleth/heatmap of Europe + Middle East — right chart for geographic distribution", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a95f-a0bed8bc9c84", "evidence": "Blue gradient for distress level + red/green/yellow arrows for trend", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Picture Superiority Effect", "slug": "picture-superiority-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd", "version": 1, "bodyDocId": null, "description": "Pictures remembered 6x better than words - 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The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a95f-b04ba95a1d73", "evidence": "Callout extracts the 10/16 finding as section thesis", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a95f-c9862f017847", "evidence": "Pill-style labels annotate each metric value", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a95f-bd8407951d59", "evidence": "Tabular 'Key findings' with worst sectors / trend / time-series rows", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": 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"019dd95a-1055-74e0-a95f-d3a3882c1eef", "evidence": "'~38% lack balance sheet robustness' — specific figure in callout", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a95f-d921668fc9eb", "evidence": "Standard sector KPI table", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a95f-de75b451d77a", "evidence": "'11.7% in distress, +40% between 2021-2023'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a95f-e497fe382a37", "evidence": "Standard sector KPI table", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1055-74e0-a95f-eb9c982b41d6", "evidence": "'Construction: 6.7% to 10%, second biggest YoY'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "d4abd59f-47aa-45d6-a17e-47eed7404a02", "evidence": "The slide contains a 2x2 matrix framework for assessing performance and balance sheet robustness of European businesses.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:03:31.565192+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a960-67e00cb68b58", "evidence": "Axes labelled 'Performance score' x 'Robustness score' with 0/3.5/10 scale", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-1055-74e0-a960-6227208fb799", "evidence": "Four labelled clusters explained as four bold paragraphs", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a960-5cac4665163b", "evidence": "Red (distressed), orange, yellow, green for 4 cluster severity", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a960-6bc4fa66abef", "evidence": "Minimal chartjunk — clean quadrant frame, no shadows or 3D", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-1055-74e0-a960-5b0c3f72cc10", "evidence": "2x2 anchored bottom-left; explanatory text right; cluster legend numbered", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.668118+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "019dd95a-1ca5-70bb-bba1-166319fb2e89", "evidence": "Axes 'Performance score' (x) x 'Robustness score' (y), threshold 3.5, four quadrants labelled clusters 1-4", "framework": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "frameworkName": "2x2 Matrix" }, { "matchId": "7e309ae0-54d4-4eaa-8813-7bbdd8c6180f", "evidence": "The slide uses a 2x2 matrix to categorize companies into four clusters based on two variables (performance score and robustness score).", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:47:37.537+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "frameworkName": "matrix-2x2" } ], "patterns": [] }, "storymakers": { "model": "claude-cli-sonnet-4.6", "backend": null, "rawJson": { "arc": { "id": 1, "slug": "consultants-gambit", "beats": [ { "name": "Situation & Context", "end_page": 4, "evidence": "Intro: corporate leverage unwinding, defaults at 2008 levels", "position": 1, "start_page": 3 }, { "name": "Problem & Complication", "end_page": 7, "evidence": "Exec summary: 9.2% distressed, growth across countries+sectors map", "position": 2, "start_page": 5 }, { "name": "Evidence & Proof", "end_page": 21, "evidence": "Sector + country deep dives with KPI tables and trend data", "position": 3, "start_page": 8 }, { "name": "Impact & Next Steps", "end_page": 22, "evidence": "Conclusion: must act proactively, 4 preventive measures listed", "position": 4, "start_page": 22 }, { "name": "Solution & Approach", "end_page": 23, "evidence": "'How A&M can help' offers comprehensive restructuring services", "position": 5, "start_page": 23 } ], "evidence": "Classic SCQA-style research deck: intro context (p3-4), problem framing (p5-7), evidence (p8-21), conclusion + service offer (p22-23).", "confidence": 85 }, "loops": [ { "id": 2, "slug": "02-pattern-hunter", "end_page": 7, "evidence": "Multiple data points (9.2%, 800 firms, 2008-level defaults) culminate in choropleth showing pattern across all geographies.", "position": 1, "objective": "Establish that distress is widespread and rising across Europe", "confidence": 80, "start_page": 3 }, { "id": 34, "slug": "34-segmentation-split", "end_page": 12, "evidence": "Aggregate '10 of 16 industries' splits into Fashion Retail, Media, Chemical, Construction deep dives with comparable metric tables.", "position": 2, "objective": "Segment distress by industry to surface worst-affected sectors", "confidence": 85, "start_page": 8 }, { "id": 34, "slug": "34-segmentation-split", "end_page": 21, "evidence": "Section divider names top 3 distressed markets, then 8 country deep dives with parallel KPI tables.", "position": 3, "objective": "Segment distress by country to surface worst-affected markets", "confidence": 85, "start_page": 13 }, { "id": 27, "slug": "27-cost-of-inaction", "end_page": 23, "evidence": "'Companies... must act proactively' followed by A&M's services as the response.", "position": 4, "objective": "Drive urgency to act and position A&M as the solution", "confidence": 70, "start_page": 22 } ], "slide_tools": [ { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Cover title states the insight: 'Pressures... deepen corporate distress across Europe'", "confidence": 85 }, { "id": 123, "slug": "opening-hooks", "layer": "Slide", "evidence": "Provocative thesis statement as cover hook", "confidence": 70 }, { "id": 149, "slug": "typography-hierarchy", "layer": "Slide", "evidence": "Large title vs small subtitle establishes hierarchy", "confidence": 70 } ], "page_number": 1 }, { "tools": [ { "id": 116, "slug": "chunking", "layer": "Loop", "evidence": "Contents list breaks deck into 8 numbered sections", "confidence": 70 } ], "page_number": 2 }, { "tools": [ { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'9.2% of firms... nearly 800 companies' — specific numbers", "confidence": 85 }, { "id": 123, "slug": "opening-hooks", "layer": "Slide", "evidence": "Startling statistic: highest distress since pandemic peak", "confidence": 80 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Single bold callout extracts the headline finding", "confidence": 75 }, { "id": 74, "slug": "inductive-reasoning", "layer": "Loop", "evidence": "Multiple stats accumulate toward 'distress is widespread' pattern", "confidence": 75 }, { "id": 1, "slug": "scqa-framework", "layer": "Block", "evidence": "Opens deck by setting Situation: European corporate distress context", "confidence": 70 } ], "page_number": 3 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "'The great unwinding of corporate leverage' — metaphor for deleveraging", "confidence": 75 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'defaults at highest YTD levels since 2008' — concrete benchmark", "confidence": 80 }, { "id": 156, "slug": "emotional-appeal", "layer": "Slide", "evidence": "Urgency tone with 2008-crisis comparison", "confidence": 60 } ], "page_number": 4 }, { "tools": [ { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout: 'Distress is growing in most countries and sectors' — single core takeaway", "confidence": 80 } ], "page_number": 5 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Choropleth/heatmap of Europe + Middle East — right chart for geographic distribution", "confidence": 90 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Each country labelled with distress % and up/down arrow", "confidence": 90 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Blue gradient for distress level + red/green/yellow arrows for trend", "confidence": 90 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Map dominates; legend and footnote subordinated", "confidence": 80 }, { "id": 165, "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Visual map carries pattern faster than a numeric table would", "confidence": 75 } ], "page_number": 7 }, { "tools": [ { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'10 of 16 industry groups' — specific count", "confidence": 80 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout extracts the 10/16 finding as section thesis", "confidence": 75 }, { "id": 76, "slug": "horizontal-logic", "layer": "Loop", "evidence": "Opens sector loop where each industry slide sits at same analytical level", "confidence": 75 }, { "id": 2, "slug": "mece-principle", "layer": "Block", "evidence": "Sectors covered are non-overlapping segments of the economy", "confidence": 65 } ], "page_number": 8 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Tabular 'Key findings' with worst sectors / trend / time-series rows", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'19.3% Apparel Retail', '31.3% lacking robustness' — specific KPIs", "confidence": 85 }, { "id": 116, "slug": "chunking", "layer": "Loop", "evidence": "Findings chunked into 4 metric rows × sub-segments", "confidence": 80 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Pill-style labels annotate each metric value", "confidence": 70 } ], "page_number": 9 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Same Key findings table format as p9", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'~38% lack balance sheet robustness' — specific figure in callout", "confidence": 80 }, { "id": 116, "slug": "chunking", "layer": "Loop", "evidence": "Findings grouped in parallel 4-row structure", "confidence": 75 } ], "page_number": 10 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Standard sector KPI table", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'11.7% in distress, +40% between 2021-2023'", "confidence": 85 }, { "id": 116, "slug": "chunking", "layer": "Loop", "evidence": "Same parallel chunked structure", "confidence": 75 } ], "page_number": 11 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Standard sector KPI table", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'Construction: 6.7% to 10%, second biggest YoY'", "confidence": 85 }, { "id": 116, "slug": "chunking", "layer": "Loop", "evidence": "Parallel chunked structure repeats", "confidence": 75 } ], "page_number": 12 }, { "tools": [ { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout names top-3 most distressed markets in descending order", "confidence": 80 }, { "id": 76, "slug": "horizontal-logic", "layer": "Loop", "evidence": "Opens country loop where each country sits at same analytical level", "confidence": 80 }, { "id": 2, "slug": "mece-principle", "layer": "Block", "evidence": "Country segments are mutually exclusive coverage of Europe + Middle East", "confidence": 70 } ], "page_number": 13 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Same Key findings KPI table format applied to Benelux", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'38.5% Fashion Retail, ~35% lacking robustness, 32% prior'", "confidence": 85 }, { "id": 161, "slug": "law-of-similarity", "layer": "Slide", "evidence": "Country slide uses identical layout to sector slides — visual consistency", "confidence": 75 } ], "page_number": 14 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Repeats country KPI table pattern", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'8.5% from 7.7% prior'", "confidence": 80 } ], "page_number": 15 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Repeats country KPI table pattern", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'Highest level since pandemic start' — concrete benchmark", "confidence": 80 } ], "page_number": 16 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Repeats country KPI table pattern", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'6.6% down from 7.1%'", "confidence": 80 }, { "id": 152, "slug": "unexpected-pattern", "layer": "Slide", "evidence": "Italy improves while broader trend worsens — pattern break", "confidence": 60 } ], "page_number": 17 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Repeats country KPI table pattern", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'>25% lack balance sheet robustness'", "confidence": 75 } ], "page_number": 18 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Repeats country KPI table pattern", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'9.2% down from 9.8%'", "confidence": 80 } ], "page_number": 19 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Country KPI table at 5.2% distress", "confidence": 75 } ], "page_number": 20 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Dense country KPI table for U.K.", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'9.9% from 8.4% prior' — concrete YoY", "confidence": 85 } ], "page_number": 21 }, { "tools": [ { "id": 124, "slug": "closing-techniques", "layer": "Slide", "evidence": "Clear CTA: 'companies... must act proactively' with action checklist", "confidence": 85 }, { "id": 116, "slug": "chunking", "layer": "Slide", "evidence": "Four named preventive measures with icons: business model review / liquidity / volatility / 3-way planning", "confidence": 85 }, { "id": 174, "slug": "nudge", "layer": "Slide", "evidence": "Specific recommended actions presented as easy first steps", "confidence": 65 }, { "id": 100, "slug": "payoff", "layer": "Loop", "evidence": "Pays off the distress evidence with prescriptive response", "confidence": 70 } ], "page_number": 22 }, { "tools": [ { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout: 'most comprehensive suite of services' as section thesis", "confidence": 75 }, { "id": 169, "slug": "authority-bias", "layer": "Slide", "evidence": "Positions A&M as authoritative restructuring partner", "confidence": 60 } ], "page_number": 23 }, { "tools": [ { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "2x2 anchored bottom-left; explanatory text right; cluster legend numbered", "confidence": 80 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Red (distressed), orange, yellow, green for 4 cluster severity", "confidence": 85 }, { "id": 116, "slug": "chunking", "layer": "Slide", "evidence": "Four labelled clusters explained as four bold paragraphs", "confidence": 80 }, { "id": 138, "slug": 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Slide-level execution is weaker: most titles are topics ('FASHION RETAIL', '01 INTRODUCTION') rather than action titles, and the deck leans on parallel data tables rather than visual storytelling, with the choropleth (p7) and 2x2 cluster matrix (p24) as the only true visual set-pieces.", "secondary_arcs": [ { "id": 11, "slug": "triple-take", "beats": [ { "name": "The Facts (What)", "end_page": 21, "evidence": "Distress data across geographies and sectors", "position": 1, "start_page": 3 }, { "name": "The Implications (So What)", "end_page": 22, "evidence": "Conclusion frames the cost of inaction", "position": 2, "start_page": 22 }, { "name": "The Action (Now What)", "end_page": 23, "evidence": "How A&M helps — call to engage", "position": 3, "start_page": 23 } ], "evidence": "Macro flow mirrors What (data) -> So What (rising distress) -> Now What (act proactively + A&M).", "confidence": 60 } ], "images_inspected": 5, "slide_frameworks": [ { "frameworks": [ { "name": "2x2 Matrix", "slug": "2x2-matrix", "evidence": "Axes 'Performance score' (x) x 'Robustness score' (y), threshold 3.5, four quadrants labelled clusters 1-4", "confidence": 95 } ], "page_number": 24 } ] }, "matchedAt": "2026-04-26 08:04:30+00", "slidesSeen": 25, "deckSummary": "Strong macro alignment with the Consultant's Gambit / SCQA arc — situation, complication, evidence, impact, solution all present in order. 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Those firms have been fighting simultaneous headwinds – slowing revenues, inflation and higher cost bases, secular shifts in consumer behaviour, net-zero regulation, and geopolitical risks and uncertainties – all while managing excessive debt burdens amid reduced investor appetite for risk. 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Privately held since its founding in 1983, A&M is a leading global professional services firm...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:47:34.399+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c6288567-242d-4aea-b87b-3d106e0b19f2", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.16, "y": 0.08 }, "kind": "title", "text": "08 CONTACTS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:47:34.399+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c132502-e0d9-4513-aea6-b4bbcdccfca0", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 3, "to": 4, "label": "Situation & Context", "description": "Intro: corporate leverage unwinding, defaults at 2008 levels" }, { "from": 5, "to": 7, "label": "Problem & Complication", "description": "Exec summary: 9.2% distressed, growth across countries+sectors map" }, { "from": 8, "to": 21, "label": "Evidence & Proof", "description": "Sector + country deep dives with KPI tables and trend data" }, { "from": 22, "to": 22, "label": "Impact & Next Steps", "description": "Conclusion: must act proactively, 4 preventive measures listed" }, { "from": 23, "to": 23, "label": "Solution & Approach", "description": "'How A&M can help' offers comprehensive restructuring services" } ], "loops": [ { "from": 3, "to": 7, "label": "Pattern Hunter", "description": "Establish that distress is widespread and rising across Europe" }, { "from": 8, "to": 12, "label": "Segmentation Split", "description": "Segment distress by industry to surface worst-affected sectors" }, { "from": 13, "to": 21, "label": "Segmentation Split", "description": "Segment distress by country to surface worst-affected markets" }, { "from": 22, "to": 23, "label": "Cost Of Inaction", "description": "Drive urgency to act and position A&M as the solution" } ] }