{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5ca1-7489-b633-cb4450fbbed0",
  "slug": "f81129b8aa9548e2",
  "title": "2023 Post Parcel industry trends",
  "subtitle": "Accenture",
  "author": "Accenture",
  "pageCount": 22,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "document": {
    "id": "019dd923-5ca1-7489-b633-cb4450fbbed0",
    "slug": "f81129b8aa9548e2",
    "title": "2023 Post Parcel industry trends",
    "rawTitle": "2023 Post Parcel industry trends",
    "authorId": "Accenture",
    "authorName": "Accenture",
    "authorDisplay": "Accenture",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "2023-2023-Post-Parcel-industry-trends.pdf",
    "sourceUrl": "https://www.accenture.com/content/dam/accenture/final/accenture-com/document/Accenture-PostalResearch-2023-for-com.pdf",
    "sourceDate": "2023-01-01 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-23 20:51:27+00",
    "status": "ready",
    "pageCount": 22,
    "orientation": "landscape",
    "aspectRatio": 1.778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/f81129b8aa9548e2",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 22,
    "pagesIndexed": 22,
    "pagesWithImages": 22,
    "pagesWithMetadata": 22,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 140,
    "chartCount": 13,
    "metricSlides": 13,
    "toolMatches": 90,
    "documentToolMatches": 0,
    "frameworkMatches": 11,
    "arcMatches": 2,
    "beatMatches": 8,
    "loopMatches": 6,
    "patternMatches": 0,
    "storymakersMatch": true,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
        "evidence": "Three numbered sections move credentials (pp 1-4) to industry shock & diagnosis (pp 5-18) to reinvention recommendation (pp 19-22), classic Situation-Complication-Evidence-Solution-Action.",
        "isPrimary": true,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
        "evidence": "Section 2 = What (the facts of growth/decline), 'So what is happening?' divider on p9 explicitly cues Implications, Section 3 delivers Now What.",
        "isPrimary": false,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "beats": [
      {
        "to": 4,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Situation & Context",
        "beatId": "019de09b-0d16-724e-9a77-8d6962b864ab",
        "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
        "beatType": null,
        "evidence": "Cover, Section 01 divider, Accenture credentials, 15-yr thought-leadership timeline.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 80
      },
      {
        "to": 9,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 5,
        "name": "Problem & Complication",
        "beatId": "019de09b-0d36-7041-9022-573a8bada09f",
        "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
        "beatType": null,
        "evidence": "Section 02 'Cyclical and structural change' + Covid-then-decline + 'So what is happening?'",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 80
      },
      {
        "to": 18,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 10,
        "name": "Evidence & Proof",
        "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
        "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
        "beatType": null,
        "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 80
      },
      {
        "to": 20,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 19,
        "name": "Solution & Approach",
        "beatId": "019de09b-0d74-731a-b58c-3f00fe0b21ed",
        "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
        "beatType": null,
        "evidence": "Section 03 divider + Total Enterprise Reinvention framework slide.",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 80
      },
      {
        "to": 22,
        "arc": {
          "name": "The Consultant's Gambit",
          "slug": "consultants-gambit",
          "status": "active",
          "bestFor": "Business cases, project proposals, strategic recommendations",
          "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 21,
        "name": "Impact & Next Steps",
        "beatId": "019de09b-0d92-76c6-833c-f111d3b57f54",
        "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
        "beatType": null,
        "evidence": "Three numbered pillars + author contact close.",
        "position": 5,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 80
      },
      {
        "to": 8,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 5,
        "name": "The Facts (What)",
        "beatId": "019de09b-0dcf-7087-9d1b-c0d9bb222d09",
        "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
        "beatType": null,
        "evidence": "Waterfall, decline charts, profitability profile change.",
        "position": 1,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 65
      },
      {
        "to": 18,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 9,
        "name": "The Implications (So What)",
        "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
        "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
        "beatType": null,
        "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
        "position": 2,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 65
      },
      {
        "to": 21,
        "arc": {
          "name": "The Triple Take",
          "slug": "triple-take",
          "status": "active",
          "bestFor": "Data-driven presentations, research findings",
          "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Analysis & Information",
          "categorySlug": "analysis-information"
        },
        "from": 19,
        "name": "The Action (Now What)",
        "beatId": "019de09b-0e0b-7407-ac9f-52d733da9f8b",
        "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
        "beatType": null,
        "evidence": "'How to ensure financial sustainability' + TER + three things.",
        "position": 3,
        "isPrimaryArc": false,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 65
      }
    ],
    "loops": [
      {
        "to": 4,
        "from": 3,
        "loop": {
          "name": "23_expert_witness",
          "slug": "23-expert-witness",
          "status": "active",
          "bestFor": "Technical validation, regulatory compliance, skeptical executives",
          "canonId": "019dd956-6f24-735e-aa4b-4ec8e0334778",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Authority's Credentials -> Their Finding/Opinion -> Applied to Our Case",
          "description": "Borrow credibility from a recognized authority to validate your position",
          "familyLabel": null,
          "categoryName": "Validation",
          "categorySlug": "validation"
        },
        "matchId": "019de09b-0e2a-75b8-bf2f-7dc40bfa69ae",
        "evidence": "p3 lists credentials (38 of 40 operators, 4000+ projects); p4 backs it with 15+ years of publications.",
        "position": 1,
        "objective": "Establish Accenture as the authoritative voice on the postal & parcel industry",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 8,
        "from": 6,
        "loop": {
          "name": "17_pivot",
          "slug": "17-pivot",
          "status": "active",
          "bestFor": "Project updates, board meetings, agile retrospectives",
          "canonId": "019dd956-6cb8-75df-ace2-c84adc747974",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
          "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure",
          "familyLabel": null,
          "categoryName": "Change Management",
          "categorySlug": "change-management"
        },
        "matchId": "019de09b-0e49-7138-82ae-176a8f2e0c88",
        "evidence": "p6 'Growth was strong' to p7 '2022 marked the beginning of uncertainty' to p8 'Covid changed the profile of profitability'.",
        "position": 2,
        "objective": "Show Covid boom was a temporary plateau and the profit equation has shifted",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 12,
        "from": 10,
        "loop": {
          "name": "02_pattern_hunter",
          "slug": "02-pattern-hunter",
          "status": "active",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "019de09b-0e69-7658-8384-6d369278ba77",
        "evidence": "CAGR tables (p10) + diversification flat (p11) + price/volume insight on mail (p12) accumulate into 'be bold' recommendation.",
        "position": 3,
        "objective": "Stack evidence that Posts have failed to grow and must act on mail",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 15,
        "from": 13,
        "loop": {
          "name": "04_tale_two_worlds",
          "slug": "04-tale-two-worlds",
          "status": "active",
          "bestFor": "Competitive analysis, benchmarking, case for change",
          "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
          "description": "Show the gap between two states to drive urgency or highlight opportunity",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019de09b-0e89-733c-b3a1-34a28bbbac93",
        "evidence": "Volume/revenue/cost vs specialists (p13), EV/EBIT vs integrators (p14), competitor archetypes (p15).",
        "position": 4,
        "objective": "Contrast incumbent Posts against specialists/integrators/marketplaces to expose the gap",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 17,
        "from": 16,
        "loop": {
          "name": "09_precedent",
          "slug": "09-precedent",
          "status": "active",
          "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
          "canonId": "019dd956-695f-7615-8f82-39d919918314",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
          "description": "Use historical or external examples to validate your approach",
          "familyLabel": null,
          "categoryName": "Validation",
          "categorySlug": "validation"
        },
        "matchId": "019de09b-0ea7-725f-879c-95f4ed41f1fd",
        "evidence": "Amazon's 3% to 67% in-house build (p16) followed by generalised low-cost / micro-fulfilment models (p17).",
        "position": 5,
        "objective": "Use Amazon as the proof case that a different network model wins",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      },
      {
        "to": 21,
        "from": 20,
        "loop": {
          "name": "11_golden_circle",
          "slug": "11-golden-circle",
          "status": "active",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "019de09b-0ec5-7500-995b-0ff10b4012be",
        "evidence": "p20 quote 'TER isn't a to do; it's a to be' (Why+How wheel) then p21 'Three things to drive the company of the future' (What).",
        "position": 6,
        "objective": "Cast the vision (Why reinvent) then framework (How: digital core) then three pillars (What)",
        "confidence": 72,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Curiosity Gap",
          "slug": "curiosity-gap",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
          "version": 1,
          "bodyDocId": null,
          "description": "People seek missing information - create open questions that demand resolution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-1185-7039-af52-cb40d3fd3490",
        "evidence": "Single rhetorical question 'So what is happening?' opens an information gap.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-16e0-76ff-824f-71969939f33c",
        "evidence": "Three explicit numbered pillars (Zero-Based Ops, Zero-Based Retail, Digital First).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-16fe-7539-b78a-49d565d34cfb",
        "evidence": "Three-pillar recommendation grid is the closing block.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-1055-752c-97ab-d2ea4484eb92",
        "evidence": "Inset bar pairs Parcel growth with Mail decline; loop opens contrast.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-1073-71d0-b803-5bad9379179c",
        "evidence": "Loop opens the context-conflict arc that p7-p8 complete.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Horizontal Logic",
          "slug": "horizontal-logic",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa",
          "version": 1,
          "bodyDocId": null,
          "description": "Logical grouping at the same level - items must relate coherently",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-123c-76bf-9f14-dddbbed2bdfc",
        "evidence": "Four buckets sit at same logical level for comparison.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-121d-7682-a0c4-ae671da6fea0",
        "evidence": "Begins evidence accumulation across p10-p12.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-1389-7021-9b4e-91312eb62695",
        "evidence": "Loop pivot: Posts vs Specialists framed as two worlds.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Argument from Analogy",
          "slug": "argument-from-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9e3d-7762-a994-72a2f7104e7c",
          "version": 1,
          "bodyDocId": null,
          "description": "Drawing conclusions based on similarities between situations",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-14f5-75d9-88d7-fd0b20789e26",
        "evidence": "Amazon offered as the analog Posts should learn from.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-15cc-7499-885a-4aa5adcd9079",
        "evidence": "Nine stats chunked into 3x3 thematic grid.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Vertical Logic",
          "slug": "vertical-logic",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9a25-77b9-9302-04662b84c32b",
          "version": 1,
          "bodyDocId": null,
          "description": "Question/Answer flow down the hierarchy - each level answers Why? or How?",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-1666-701a-92b1-f718746b52eb",
        "evidence": "Why (industry needs reinvention) then How (digital core) sets up p21 What.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-171d-72db-bd8f-d175e887be3d",
        "evidence": "Pillars share identical formatting (theme name + bullets).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Picture Superiority Effect",
          "slug": "picture-superiority-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
          "version": 1,
          "bodyDocId": null,
          "description": "Pictures remembered 6x better than words - prioritize visuals over text",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-0ee4-75af-be22-2a5ad2bd720b",
        "evidence": "Full-bleed warehouse photograph carries the cover meaning.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "a789ef29-2f4b-49fa-957d-87899f23a950",
        "evidence": "title/headline: 2023 Post & Parcel industry trends",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:03:11.127929+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Typography Hierarchy",
          "slug": "typography-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7",
          "version": 1,
          "bodyDocId": null,
          "description": "Using font size, weight, and style to create reading order",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-0f03-75bf-ac9c-053e6a74ef97",
        "evidence": "Large white sans-serif title dominates the photo.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "fd42f7e3-5f4c-4b81-8527-f2a4d31dd1b3",
        "evidence": "title/headline: Accenture in the Postal and Parcel Industry",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:03:11.205369+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "5e1c0f59-21f8-4c8f-9fe7-417ef8b31fec",
        "evidence": "The slide mentions 'global reach and perspective' and lists 'top parcel operators served: 38 of 40', indicating a focus on a specific audience.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:03:11.533145+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Authority Bias",
          "slug": "authority-bias",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
          "bodyDocId": null,
          "description": "Expert opinions are weighted more heavily - cite credible sources",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
        ],
        "matchId": "019de09b-0f22-7320-9171-e817aed369fa",
        "evidence": "Headline metric '38 of 40 top operators' establishes authority.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "ac541eb2-f958-475e-866e-1bd91fead1ca",
        "evidence": "The slide presents a key statistic ('38 of 40') in a prominent way, which could be part of a bigger idea formula.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:11.574279+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-0f40-764a-85db-ffd449e15538",
        "evidence": "Five big-number credentials (4000+ projects, 15+ years).",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Pre-attentive Attributes",
          "slug": "pre-attentive-attributes",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
          "version": 1,
          "bodyDocId": null,
          "description": "Visual properties processed instantly: color, size, orientation, shape",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-0f5f-77f1-8dc4-2763afccc2a2",
        "evidence": "Oversized purple numbers stand out instantly.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-0f7d-7409-9a29-a7e96dab995a",
        "evidence": "Stats above world map, title above stats.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Authority citation",
          "slug": "authority-citation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
          "version": 1,
          "bodyDocId": null,
          "description": "Quoting an authority figure, study, or precedent to lend weight.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "ed9fba42-ed97-4f08-9c01-0e3b843f38a3",
        "evidence": "The slide mentions 'For more than 15 years, we have been following the Logistics & Post and Parcel industry and publishing leading Thought Leadership', indicating a citation of authority.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:03:11.662433+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-0f9d-77d4-a9f9-8804ca6bed42",
        "evidence": "Timeline of published reports 2006-2023 borrows their authority.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-0fba-75f8-adee-709de018c7bf",
        "evidence": "Repeated annual report-cover thumbnails on a snaking timeline.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Anchors",
          "slug": "visual-anchors",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c264-7357-a791-89fa5f02a400",
          "version": 1,
          "bodyDocId": null,
          "description": "Design elements that guide users' eyes through the content intentionally",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-0fd9-70bf-a503-d4df89dd5dc8",
        "evidence": "Timeline path guides the eye chronologically across rows.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "b7943db5-935c-4aaa-a87f-74d52ff8339f",
        "evidence": "The slide is titled 'Cyclical and structural change hitting the industry' and has a clear divider function.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:03:11.741309+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-0ff7-721d-a280-0f7538e2aa53",
        "evidence": "Title states the insight: 'Growth was strong during Covid'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1036-70fa-9b52-b31b58ea50f2",
        "evidence": "Bar callouts (+$65bn, +$50bn, +$51bn) annotate drivers.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "e657fc3e-3b37-4f25-9615-9dc39e103f3f",
        "evidence": "The slide presents various charts (waterfall, bar), indicating consideration of chart selection.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:11.865568+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1017-7218-bb52-6fc10e6a1c2b",
        "evidence": "Waterfall chosen to decompose 2019-2021 revenue change.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Waterfall chart",
          "slug": "waterfall-chart",
          "status": "active",
          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "f335dd42-6ba6-4bf9-8272-48f355e86563",
        "evidence": "The slide includes a 'waterfall chart' titled 'Revenue waterfall from 2019 to 2021'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:03:11.823074+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-1091-7158-a8e1-35e7a88ef8d5",
        "evidence": "'2022 marked the beginning of uncertainty' is the insight.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "f4d6b290-d545-4898-ba98-b5634a3fea34",
        "evidence": "The slide has an action-oriented title: 'We anticipate a decline in margins because of the decline in volumes and the rise of inflation'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:03:11.945215+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Chartjunk Elimination",
          "slug": "chartjunk-elimination",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
          "version": 1,
          "bodyDocId": null,
          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "ccbad23b-6de4-4e35-8c18-bb5001b363db",
        "evidence": "The slide presents data in a clear and concise manner, with minimal chartjunk.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:11.983633+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-10b0-7016-815a-98c003c6238c",
        "evidence": "Annual+quarterly bars and peer bar fit the volume comparison.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-10ed-75a9-9b35-f5ae7efe625b",
        "evidence": "Negative bars contrast against prior growth narrative.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-10ce-70ba-a5bb-c7632071492e",
        "evidence": "FedEx/Canada Post/Bpost press headlines cited.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "64a1193c-b1ee-418d-9395-d4d31bbde9a4",
        "evidence": "The slide presents grouped bar charts that could be interpreted as a 2x2 matrix.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:12.059297+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-110c-7155-b15d-c4f1e6b124b3",
        "evidence": "Title 'Covid changed the profile of where profitability comes from'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1148-704f-aa9a-95ab843e9c85",
        "evidence": "Grouped bars compare pre/during/post-Covid periods.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1167-71cc-bb3e-72742090db0f",
        "evidence": "Three-shade purple ramp encodes time periods.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1129-7569-ba88-6f1efb9ca193",
        "evidence": "2x4 grid of identical bar charts for Mail/Parcel x 4 metrics.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-11a5-72ce-a574-84306905f1bd",
        "evidence": "'As an industry, posts have struggled to grow' states verdict.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-11e1-736d-b0ed-53c0773171dd",
        "evidence": "Four side-by-side tables for distribution comparison.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Color Strategy",
          "slug": "color-strategy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
          "version": 1,
          "bodyDocId": null,
          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-11c3-71b9-bae3-2db4ab10f863",
        "evidence": "Red/orange/green/blue CAGR bands encode performance tiers.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "So What? Test",
          "slug": "so-what-test",
          "status": "active",
          "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
          "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a",
          "version": 1,
          "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64",
          "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-11ff-74cb-8062-aabdde48ba8d",
        "evidence": "Subtitle delivers 'so what': majority stagnant or declining.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.",
        "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.",
        "cardinality": null,
        "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-125b-7786-b776-4c1096862fed",
        "evidence": "'Diversification has had a marginal impact on revenues'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-127a-7434-8a3f-c50a4d9ba174",
        "evidence": "Big-number deltas (+0%, +9%, +19%, -28%) annotate segments.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1298-74df-8385-5e609854d0eb",
        "evidence": "100% stacked bar chosen for revenue-mix shift.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Pre-attentive Attributes",
          "slug": "pre-attentive-attributes",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
          "version": 1,
          "bodyDocId": null,
          "description": "Visual properties processed instantly: color, size, orientation, shape",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-12b7-76df-ac85-7fef61cc9945",
        "evidence": "Bold delta percentages pop visually.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-12d5-7193-a63a-abdfe76e7112",
        "evidence": "'Not enough is done to add value to mail to extend its life'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "46ceecd1-45b8-4f73-b523-8036283f3304",
        "evidence": "The slide presents a numbered list of strategic options.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:03:12.258939+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "So What? Test",
          "slug": "so-what-test",
          "status": "active",
          "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
          "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a",
          "version": 1,
          "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64",
          "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-12f3-708d-8b6f-c877eaf10e57",
        "evidence": "Callout '3.4x higher price, 1.7x lower volume' delivers the action insight.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.",
        "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.",
        "cardinality": null,
        "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence."
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1310-74b2-931d-72928d8764a7",
        "evidence": "Diagnosis on left, four numbered recommendations on right panel.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-132f-76ab-93db-3e9322357373",
        "evidence": "'Of greater concern, postal players losing the parcel market'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-134d-746e-85e3-57bc1e922b54",
        "evidence": "Three parallel bar charts compare Posts vs Specialists on three metrics.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "So What? Test",
          "slug": "so-what-test",
          "status": "active",
          "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
          "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a",
          "version": 1,
          "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64",
          "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-136b-7259-b2c3-e16c3e917cce",
        "evidence": "Callout names share-loss magnitudes (Royal Mail -17pps, Swiss -8pps).",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.",
        "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.",
        "cardinality": null,
        "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-13a7-71dd-99ae-a5b6c6fc8233",
        "evidence": "'Shareholders/analysts are reassessing the last mile claim'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1403-777d-995f-93bcef2c56aa",
        "evidence": "Median lines for Integrator (16.7%) and Postal (9.2%) labelled.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-13e5-774d-998e-61db3dc34adb",
        "evidence": "Scatter for two-variable view + bar for ranked growth.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Anchors",
          "slug": "visual-anchors",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c264-7357-a791-89fa5f02a400",
          "version": 1,
          "bodyDocId": null,
          "description": "Design elements that guide users' eyes through the content intentionally",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-13c7-7756-bac4-fd7ebf0517dd",
        "evidence": "Purple-shaded upper-right quadrant highlights the winners cluster.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 82,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "45b20671-f893-4119-857a-b7d32220d235",
        "evidence": "framework/instance: Six-column competitive landscape matrix",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:03:31.434672+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-1422-709f-b961-eb64eb4cdd90",
        "evidence": "'Competition is getting fiercer driven by technology, data & CX'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "7c52ae83-a2b5-4279-b76b-70fd34a32a6d",
        "evidence": "title/action-title: Competition for parcel delivery and logistics will come from those with client relationship, data analytics and deep pockets",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:31.466551+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1441-70dc-85aa-8129860fd8ce",
        "evidence": "Six-column comparison table fits multi-archetype profile.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-145e-7422-880f-7e8a01d6a327",
        "evidence": "Strategic-posture header row sits above bullet examples.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-147d-71ea-9a48-464b7d323502",
        "evidence": "'Amazon: making best even better' frames the case.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Contrast Principle",
          "slug": "contrast-principle",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
          "version": 1,
          "bodyDocId": null,
          "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-14b9-7195-9808-9fa63b0952fc",
        "evidence": "2005 vs 2022 facility maps make the build-out vivid.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "b8a802b1-6295-4734-bee5-2923d04d5f59",
        "evidence": "paragraph/paragraph: Amazon has decreased the time it takes to get an item through a Fulfillment Center onto the right truck for shipment from ~18 hours in the early 2000s to ~2 hours on average currently",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:31.530501+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Pre-attentive Attributes",
          "slug": "pre-attentive-attributes",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
          "version": 1,
          "bodyDocId": null,
          "description": "Visual properties processed instantly: color, size, orientation, shape",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-149b-7349-a438-e4a2d408a784",
        "evidence": "Big-number 3% vs 67% comparison anchors slide.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Sinatra Test",
          "slug": "sinatra-test",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
          "version": 1,
          "bodyDocId": null,
          "description": "If you can make it there, you can make it anywhere - using flagship example",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-14d7-73ad-b53b-bf63696170f9",
        "evidence": "Amazon used as flagship example of in-house logistics.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-1513-712c-9949-be4ee8ddca81",
        "evidence": "'Changes in ecommerce supply chains: a different network'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Before-After-Bridge",
          "slug": "before-after-bridge",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8604-7188-883f-42370288ad05",
          "version": 1,
          "bodyDocId": null,
          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "e22ca03e-575f-4ef4-9761-cdb59887fd30",
        "evidence": "paragraph/paragraph: Evolution of the supply chain and how local delivery has taken off.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:31.593535+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-156c-727b-bd66-50d46f02e8c7",
        "evidence": "Process diagram fits stages-of-flow message.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-154e-722e-a3de-dee9dfbd53b3",
        "evidence": "Three repeated supply-chain rows for comparison.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1530-76fc-bd72-c27a03d0ac7e",
        "evidence": "Three model rows with column headers for stages.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Pre-attentive Attributes",
          "slug": "pre-attentive-attributes",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
          "version": 1,
          "bodyDocId": null,
          "description": "Visual properties processed instantly: color, size, orientation, shape",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-158f-74cf-861e-c17353cfc9c1",
        "evidence": "Nine oversized purple numbers dominate the layout.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "bd775541-1703-4530-8233-1dc6a6c3f18f",
        "evidence": "callout: All carriers face growing constraints to reduce energy consumption, reduce pollution and congestion and to provide reports on carbon emissions",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:31.657116+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-15ae-702f-87b9-35b23cffb763",
        "evidence": "Row labels group stats under three sustainability themes.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "ceb7b973-b333-4ee2-906f-536f404f7c5a",
        "evidence": "type: section_divider",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:03:31.719381+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-15ea-71a2-ac1e-81a9de333d1e",
        "evidence": "'The need for total enterprise reinvention'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "a7ccaa21-555c-4b7b-b015-aa1e04bc2d4d",
        "evidence": "paragraph/paragraph: Total Enterprise Reinvention is a deliberate strategy that aims to set a new performance frontier for companies and in most cases, the industries in which they operate.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 21:03:31.782911+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Credibility Transfer",
          "slug": "credibility-transfer",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
          "version": 1,
          "bodyDocId": null,
          "description": "Borrowing authority from trusted sources or vivid details",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-1609-7146-b7a3-f77a03cc205b",
        "evidence": "Accenture-proprietary TER framework cited as authoritative.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Focal Point",
          "slug": "focal-point",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b9d2-7535-ad41-3b1a87fa7a93",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating single point of visual emphasis",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1628-7359-b54b-6a2e5049cacf",
        "evidence": "Central 'Build Digital Core' is the visual anchor of the wheel.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-1647-702e-9099-1ec1d91ce380",
        "evidence": "Centre-ring-outer-arrow hierarchy organises the framework.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019de09b-1684-756d-9a6e-90eaf63ae440",
        "evidence": "'Three things to drive the post and parcel company of the future'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 90,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Closing Techniques",
          "slug": "closing-techniques",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
          "version": 1,
          "bodyDocId": null,
          "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-16a2-719a-8365-3b2cebbe75cc",
        "evidence": "Final synthesis pillar with explicit call to action.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 85,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019de09b-16c2-7027-88c8-070bea82d443",
        "evidence": "Ghosted 01/02/03 numerals over each pillar.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Closing Techniques",
          "slug": "closing-techniques",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
          "version": 1,
          "bodyDocId": null,
          "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019de09b-173b-749c-acd3-84a41b2f1510",
        "evidence": "Author bio + 'Thank You' wraps the deck and provides the contact CTA.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "ab17a3cb-d1c6-4ef6-96dc-b97b942e6d0c",
        "evidence": "Chronological sequence of reports displayed along a path",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 19:47:48.88+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "timeline"
      },
      {
        "matchId": "019de09b-175a-75cb-bcf4-9cf37432c569",
        "evidence": "Two-period revenue waterfall with driver bars.",
        "framework": null,
        "confidence": 92,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "Waterfall Analysis"
      },
      {
        "matchId": "948e5716-c189-4ba3-86d9-a3f5a7b36b44",
        "evidence": "The main visual is a waterfall chart bridging 2019 to 2021 revenue.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 19:47:50.648+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "waterfall-chart"
      },
      {
        "matchId": "019de09b-177a-73cd-9350-523fbdd1555b",
        "evidence": "Mail/Parcel x four-metric grid covers segments without overlap.",
        "framework": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "MECE Matrix Breakdown"
      },
      {
        "matchId": "019de09b-1799-7322-8334-d9545ab3f845",
        "evidence": "Scatter with shaded upper-right 'winners' quadrant on EV/EBIT vs rating.",
        "framework": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "frameworkName": "2x2 Quadrant Analysis"
      },
      {
        "matchId": "9f668fd4-f20e-4982-ba4f-8c0fd99afd76",
        "evidence": "Categorization of competitors into distinct strategic groups",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 19:47:54.992+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "frameworkName": "market-segmentation-pyramid"
      },
      {
        "matchId": "55605be3-57a3-4348-bde0-d5862ada7e57",
        "evidence": "The slide maps the sequential steps of the supply chain process.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 19:47:52.941+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "frameworkName": "value-chain"
      },
      {
        "matchId": "019de09b-17b7-7314-a273-58353eb88244",
        "evidence": "Collection, Sortation, Transportation, Delivery stages across three models.",
        "framework": null,
        "confidence": 88,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "frameworkName": "Value Chain Analysis"
      },
      {
        "matchId": "019de09b-17d6-71ca-b6c4-8cedc9f6cac1",
        "evidence": "Accenture-proprietary radial wheel labelled in title and quote.",
        "framework": null,
        "confidence": 95,
        "extraction": {
          "at": "2026-04-30 22:55:50.927174+00",
          "model": "claude-cli",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "frameworkName": "Total Enterprise Reinvention"
      },
      {
        "matchId": "bf772b8c-5fc3-4a03-82e4-8814451c8741",
        "evidence": "Accenture proprietary framework",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 19:47:51.688+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "frameworkName": "Total Enterprise Reinvention"
      },
      {
        "matchId": "8f26bb76-ce8c-462c-a12a-a4bf82289ae6",
        "evidence": "Numbered list of strategic initiatives",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 19:47:51.864+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "frameworkName": "list-presentation"
      }
    ],
    "patterns": []
  },
  "storymakers": {
    "model": "claude-cli",
    "backend": "claude",
    "rawJson": {
      "arc": {
        "id": 1,
        "slug": "consultants-gambit",
        "beats": [
          {
            "name": "Situation & Context",
            "end_page": 4,
            "evidence": "Cover, Section 01 divider, Accenture credentials, 15-yr thought-leadership timeline.",
            "position": 1,
            "start_page": 1
          },
          {
            "name": "Problem & Complication",
            "end_page": 9,
            "evidence": "Section 02 'Cyclical and structural change' + Covid-then-decline + 'So what is happening?'",
            "position": 2,
            "start_page": 5
          },
          {
            "name": "Evidence & Proof",
            "end_page": 18,
            "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
            "position": 3,
            "start_page": 10
          },
          {
            "name": "Solution & Approach",
            "end_page": 20,
            "evidence": "Section 03 divider + Total Enterprise Reinvention framework slide.",
            "position": 4,
            "start_page": 19
          },
          {
            "name": "Impact & Next Steps",
            "end_page": 22,
            "evidence": "Three numbered pillars + author contact close.",
            "position": 5,
            "start_page": 21
          }
        ],
        "evidence": "Three numbered sections move credentials (pp 1-4) to industry shock & diagnosis (pp 5-18) to reinvention recommendation (pp 19-22), classic Situation-Complication-Evidence-Solution-Action.",
        "confidence": 80
      },
      "loops": [
        {
          "id": 23,
          "slug": "23-expert-witness",
          "end_page": 4,
          "evidence": "p3 lists credentials (38 of 40 operators, 4000+ projects); p4 backs it with 15+ years of publications.",
          "position": 1,
          "objective": "Establish Accenture as the authoritative voice on the postal & parcel industry",
          "confidence": 70,
          "start_page": 3
        },
        {
          "id": 17,
          "slug": "17-pivot",
          "end_page": 8,
          "evidence": "p6 'Growth was strong' to p7 '2022 marked the beginning of uncertainty' to p8 'Covid changed the profile of profitability'.",
          "position": 2,
          "objective": "Show Covid boom was a temporary plateau and the profit equation has shifted",
          "confidence": 78,
          "start_page": 6
        },
        {
          "id": 2,
          "slug": "02-pattern-hunter",
          "end_page": 12,
          "evidence": "CAGR tables (p10) + diversification flat (p11) + price/volume insight on mail (p12) accumulate into 'be bold' recommendation.",
          "position": 3,
          "objective": "Stack evidence that Posts have failed to grow and must act on mail",
          "confidence": 75,
          "start_page": 10
        },
        {
          "id": 4,
          "slug": "04-tale-two-worlds",
          "end_page": 15,
          "evidence": "Volume/revenue/cost vs specialists (p13), EV/EBIT vs integrators (p14), competitor archetypes (p15).",
          "position": 4,
          "objective": "Contrast incumbent Posts against specialists/integrators/marketplaces to expose the gap",
          "confidence": 80,
          "start_page": 13
        },
        {
          "id": 9,
          "slug": "09-precedent",
          "end_page": 17,
          "evidence": "Amazon's 3% to 67% in-house build (p16) followed by generalised low-cost / micro-fulfilment models (p17).",
          "position": 5,
          "objective": "Use Amazon as the proof case that a different network model wins",
          "confidence": 75,
          "start_page": 16
        },
        {
          "id": 11,
          "slug": "11-golden-circle",
          "end_page": 21,
          "evidence": "p20 quote 'TER isn't a to do; it's a to be' (Why+How wheel) then p21 'Three things to drive the company of the future' (What).",
          "position": 6,
          "objective": "Cast the vision (Why reinvent) then framework (How: digital core) then three pillars (What)",
          "confidence": 72,
          "start_page": 20
        }
      ],
      "slide_tools": [
        {
          "tools": [
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Full-bleed warehouse photograph carries the cover meaning.",
              "confidence": 85
            },
            {
              "id": 149,
              "slug": "typography-hierarchy",
              "layer": "Slide",
              "evidence": "Large white sans-serif title dominates the photo.",
              "confidence": 80
            }
          ],
          "page_number": 1
        },
        {
          "tools": [
            {
              "id": 169,
              "slug": "authority-bias",
              "layer": "Slide",
              "evidence": "Headline metric '38 of 40 top operators' establishes authority.",
              "confidence": 88
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Five big-number credentials (4000+ projects, 15+ years).",
              "confidence": 85
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "Oversized purple numbers stand out instantly.",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Stats above world map, title above stats.",
              "confidence": 75
            }
          ],
          "page_number": 3
        },
        {
          "tools": [
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Timeline of published reports 2006-2023 borrows their authority.",
              "confidence": 85
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Repeated annual report-cover thumbnails on a snaking timeline.",
              "confidence": 90
            },
            {
              "id": 166,
              "slug": "visual-anchors",
              "layer": "Slide",
              "evidence": "Timeline path guides the eye chronologically across rows.",
              "confidence": 70
            }
          ],
          "page_number": 4
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states the insight: 'Growth was strong during Covid'.",
              "confidence": 90
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Waterfall chosen to decompose 2019-2021 revenue change.",
              "confidence": 88
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Bar callouts (+$65bn, +$50bn, +$51bn) annotate drivers.",
              "confidence": 85
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Inset bar pairs Parcel growth with Mail decline; loop opens contrast.",
              "confidence": 78
            },
            {
              "id": 80,
              "slug": "data-story-arc",
              "layer": "Loop",
              "evidence": "Loop opens the context-conflict arc that p7-p8 complete.",
              "confidence": 70
            }
          ],
          "page_number": 6
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'2022 marked the beginning of uncertainty' is the insight.",
              "confidence": 90
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Annual+quarterly bars and peer bar fit the volume comparison.",
              "confidence": 80
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "FedEx/Canada Post/Bpost press headlines cited.",
              "confidence": 82
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "Negative bars contrast against prior growth narrative.",
              "confidence": 70
            }
          ],
          "page_number": 7
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Covid changed the profile of where profitability comes from'.",
              "confidence": 90
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "2x4 grid of identical bar charts for Mail/Parcel x 4 metrics.",
              "confidence": 92
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Grouped bars compare pre/during/post-Covid periods.",
              "confidence": 78
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Three-shade purple ramp encodes time periods.",
              "confidence": 75
            }
          ],
          "page_number": 8
        },
        {
          "tools": [
            {
              "id": 67,
              "slug": "curiosity-gap",
              "layer": "Block",
              "evidence": "Single rhetorical question 'So what is happening?' opens an information gap.",
              "confidence": 75
            }
          ],
          "page_number": 9
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'As an industry, posts have struggled to grow' states verdict.",
              "confidence": 90
            },
            {
              "id": 130,
              "slug": "color-strategy",
              "layer": "Slide",
              "evidence": "Red/orange/green/blue CAGR bands encode performance tiers.",
              "confidence": 85
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Four side-by-side tables for distribution comparison.",
              "confidence": 75
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Subtitle delivers 'so what': majority stagnant or declining.",
              "confidence": 78
            },
            {
              "id": 74,
              "slug": "inductive-reasoning",
              "layer": "Loop",
              "evidence": "Begins evidence accumulation across p10-p12.",
              "confidence": 72
            },
            {
              "id": 76,
              "slug": "horizontal-logic",
              "layer": "Loop",
              "evidence": "Four buckets sit at same logical level for comparison.",
              "confidence": 65
            }
          ],
          "page_number": 10
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Diversification has had a marginal impact on revenues'.",
              "confidence": 90
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Big-number deltas (+0%, +9%, +19%, -28%) annotate segments.",
              "confidence": 85
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "100% stacked bar chosen for revenue-mix shift.",
              "confidence": 75
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "Bold delta percentages pop visually.",
              "confidence": 70
            }
          ],
          "page_number": 11
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Not enough is done to add value to mail to extend its life'.",
              "confidence": 88
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Callout '3.4x higher price, 1.7x lower volume' delivers the action insight.",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Diagnosis on left, four numbered recommendations on right panel.",
              "confidence": 72
            }
          ],
          "page_number": 12
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Of greater concern, postal players losing the parcel market'.",
              "confidence": 88
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Three parallel bar charts compare Posts vs Specialists on three metrics.",
              "confidence": 80
            },
            {
              "id": 119,
              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Callout names share-loss magnitudes (Royal Mail -17pps, Swiss -8pps).",
              "confidence": 78
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Loop pivot: Posts vs Specialists framed as two worlds.",
              "confidence": 80
            }
          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Shareholders/analysts are reassessing the last mile claim'.",
              "confidence": 88
            },
            {
              "id": 166,
              "slug": "visual-anchors",
              "layer": "Slide",
              "evidence": "Purple-shaded upper-right quadrant highlights the winners cluster.",
              "confidence": 82
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Scatter for two-variable view + bar for ranked growth.",
              "confidence": 78
            },
            {
              "id": 138,
              "slug": "annotation",
              "layer": "Slide",
              "evidence": "Median lines for Integrator (16.7%) and Postal (9.2%) labelled.",
              "confidence": 75
            }
          ],
          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Competition is getting fiercer driven by technology, data & CX'.",
              "confidence": 85
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Six-column comparison table fits multi-archetype profile.",
              "confidence": 70
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Strategic-posture header row sits above bullet examples.",
              "confidence": 70
            }
          ],
          "page_number": 15
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Amazon: making best even better' frames the case.",
              "confidence": 85
            },
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "Big-number 3% vs 67% comparison anchors slide.",
              "confidence": 85
            },
            {
              "id": 159,
              "slug": "contrast-principle",
              "layer": "Slide",
              "evidence": "2005 vs 2022 facility maps make the build-out vivid.",
              "confidence": 80
            },
            {
              "id": 157,
              "slug": "sinatra-test",
              "layer": "Slide",
              "evidence": "Amazon used as flagship example of in-house logistics.",
              "confidence": 70
            },
            {
              "id": 85,
              "slug": "argument-from-analogy",
              "layer": "Loop",
              "evidence": "Amazon offered as the analog Posts should learn from.",
              "confidence": 75
            }
          ],
          "page_number": 16
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Changes in ecommerce supply chains: a different network'.",
              "confidence": 85
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Three model rows with column headers for stages.",
              "confidence": 78
            },
            {
              "id": 133,
              "slug": "small-multiples",
              "layer": "Slide",
              "evidence": "Three repeated supply-chain rows for comparison.",
              "confidence": 75
            },
            {
              "id": 129,
              "slug": "chart-selection-guide",
              "layer": "Slide",
              "evidence": "Process diagram fits stages-of-flow message.",
              "confidence": 70
            }
          ],
          "page_number": 17
        },
        {
          "tools": [
            {
              "id": 139,
              "slug": "pre-attentive-attributes",
              "layer": "Slide",
              "evidence": "Nine oversized purple numbers dominate the layout.",
              "confidence": 85
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Row labels group stats under three sustainability themes.",
              "confidence": 78
            },
            {
              "id": 116,
              "slug": "chunking",
              "layer": "Loop",
              "evidence": "Nine stats chunked into 3x3 thematic grid.",
              "confidence": 75
            }
          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'The need for total enterprise reinvention'.",
              "confidence": 88
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Accenture-proprietary TER framework cited as authoritative.",
              "confidence": 80
            },
            {
              "id": 147,
              "slug": "focal-point",
              "layer": "Slide",
              "evidence": "Central 'Build Digital Core' is the visual anchor of the wheel.",
              "confidence": 85
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Centre-ring-outer-arrow hierarchy organises the framework.",
              "confidence": 75
            },
            {
              "id": 75,
              "slug": "vertical-logic",
              "layer": "Loop",
              "evidence": "Why (industry needs reinvention) then How (digital core) sets up p21 What.",
              "confidence": 72
            }
          ],
          "page_number": 20
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "'Three things to drive the post and parcel company of the future'.",
              "confidence": 90
            },
            {
              "id": 124,
              "slug": "closing-techniques",
              "layer": "Slide",
              "evidence": "Final synthesis pillar with explicit call to action.",
              "confidence": 85
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Ghosted 01/02/03 numerals over each pillar.",
              "confidence": 78
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Three explicit numbered pillars (Zero-Based Ops, Zero-Based Retail, Digital First).",
              "confidence": 88
            },
            {
              "id": 16,
              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Three-pillar recommendation grid is the closing block.",
              "confidence": 88
            },
            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Pillars share identical formatting (theme name + bullets).",
              "confidence": 70
            }
          ],
          "page_number": 21
        },
        {
          "tools": [
            {
              "id": 124,
              "slug": "closing-techniques",
              "layer": "Slide",
              "evidence": "Author bio + 'Thank You' wraps the deck and provides the contact CTA.",
              "confidence": 80
            }
          ],
          "page_number": 22
        }
      ],
      "slides_seen": 22,
      "deck_summary": "Strong Storymakers alignment: a textbook Consultant's Gambit with action titles, evidence-loaded peer benchmarks, and a clear three-pillar close, though the diagnosis runs long before the recommendation lands.",
      "secondary_arcs": [
        {
          "id": 11,
          "slug": "triple-take",
          "beats": [
            {
              "name": "The Facts (What)",
              "end_page": 8,
              "evidence": "Waterfall, decline charts, profitability profile change.",
              "position": 1,
              "start_page": 5
            },
            {
              "name": "The Implications (So What)",
              "end_page": 18,
              "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
              "position": 2,
              "start_page": 9
            },
            {
              "name": "The Action (Now What)",
              "end_page": 21,
              "evidence": "'How to ensure financial sustainability' + TER + three things.",
              "position": 3,
              "start_page": 19
            }
          ],
          "evidence": "Section 2 = What (the facts of growth/decline), 'So what is happening?' divider on p9 explicitly cues Implications, Section 3 delivers Now What.",
          "confidence": 65
        }
      ],
      "images_inspected": 5,
      "slide_frameworks": [
        {
          "frameworks": [
            {
              "name": "Waterfall Analysis",
              "slug": "waterfall-analysis",
              "evidence": "Two-period revenue waterfall with driver bars.",
              "confidence": 92
            }
          ],
          "page_number": 6
        },
        {
          "frameworks": [
            {
              "name": "MECE Matrix Breakdown",
              "slug": "mece-matrix",
              "evidence": "Mail/Parcel x four-metric grid covers segments without overlap.",
              "confidence": 65
            }
          ],
          "page_number": 8
        },
        {
          "frameworks": [
            {
              "name": "2x2 Quadrant Analysis",
              "slug": "2x2-matrix",
              "evidence": "Scatter with shaded upper-right 'winners' quadrant on EV/EBIT vs rating.",
              "confidence": 75
            }
          ],
          "page_number": 14
        },
        {
          "frameworks": [
            {
              "name": "Value Chain Analysis",
              "slug": "value-chain",
              "evidence": "Collection, Sortation, Transportation, Delivery stages across three models.",
              "confidence": 88
            }
          ],
          "page_number": 17
        },
        {
          "frameworks": [
            {
              "name": "Total Enterprise Reinvention",
              "slug": "total-enterprise-reinvention",
              "evidence": "Accenture-proprietary radial wheel labelled in title and quote.",
              "confidence": 95
            }
          ],
          "page_number": 20
        }
      ]
    },
    "matchedAt": "2026-04-30 22:55:50.996+00",
    "slidesSeen": 22,
    "deckSummary": "Strong Storymakers alignment: a textbook Consultant's Gambit with action titles, evidence-loaded peer benchmarks, and a clear three-pillar close, though the diagnosis runs long before the recommendation lands.",
    "imagesInspected": 5,
    "extractionSeconds": 406.251
  },
  "score": {
    "backend": null,
    "scoredAt": "2026-04-24 09:23:24+00",
    "subScores": {
      "mece_pillars": 76.7,
      "scqa_opening": 80,
      "slide_type_mix": 80.9090909090909,
      "lead_with_answer": 15,
      "narrative_pacing": 100,
      "action_title_density": 95.58823529411765
    },
    "totalScore": 72.5,
    "coveragePct": 100,
    "explanations": {
      "mece_pillars": "4 pillars, balance=0.42",
      "scqa_opening": "first-third narrative: SAS",
      "slide_type_mix": "N32% · S36% · W23% · W9%",
      "lead_with_answer": "no thesis slide in first third",
      "narrative_pacing": "0% filler/appendix, middle density 86%",
      "action_title_density": "13/17 substantive slides have action titles (76%)"
    },
    "slidesAnalyzed": 22
  },
  "review": {
    "backend": null,
    "verdict": "A well-evidenced industry point-of-view with a clean three-act skeleton and strong declarative middle, but it opens with credentials and closes with a teaser — use the diagnostic section (p.10-15) as a Storymakers exemplar of action titles, not the overall structure.",
    "reviewedAt": "2026-04-24 10:33:38+00",
    "slidesSeen": 22,
    "suggestions": [
      "Move an answer-first executive-summary slide to p.2 or p.3 stating the 'Total Enterprise Reinvention' thesis and the three levers, before the credentials",
      "Rewrite p.21's title from 'Three things to drive...' to a declarative sentence naming the three levers (e.g. 'Cut cost-to-serve, monetize data, and reinvent the last mile')",
      "Collapse the p.5/p.9 divider pair into one Complication divider, and add a second resolution slide that quantifies the upside of acting (margin, revenue, or valuation recovery) to match the diagnostic rigour"
    ],
    "closingScore": 68,
    "openingScore": 45,
    "topStrengths": [
      "Clear three-act skeleton with explicit section dividers at p.5, p.9, p.19 signposting Situation → Complication → Resolution",
      "Strong action titles in the diagnostic middle (p.10, p.12, p.13, p.14) that each carry a quantified insight",
      "Callouts consistently pair a number with a 'so what' (e.g. p.12 '3.4x higher price change witnessed 1.7x lower volumes'), giving evidence density"
    ],
    "topWeaknesses": [
      "Opening buries the lede — 4 of the first 5 slides are credentials/thought-leadership, and the core answer ('Total Enterprise Reinvention') does not appear until p.20",
      "Resolution is thin: only 2 recommendation slides (p.20, p.21) against 13 diagnostic slides, and p.21's title 'Three things...' teases rather than states the recommendations",
      "Two overlapping transition dividers (p.5 'Cyclical and structural change' and p.9 'So what is happening?') make the act break between context and complication feel redundant"
    ],
    "narrativeScore": 72,
    "pillarCritique": "Three section dividers (p.5 'Cyclical and structural change', p.9 'So what is happening?', p.19 'How to ensure financial sustainability and purpose') create a visible Situation → Complication → Resolution spine, which is MECE-adjacent. However p.9's question-form divider overlaps thematically with p.5, blurring the boundary between 'what's changing' and 'what's happening'.",
    "closingCritique": "There is a genuine resolution pair — p.20 'The need for total enterprise reinvention' and p.21 'Three things to drive the post and parcel company of the future' — followed by a 'Thank You' close, so the CTA exists. But the 'three things' title is a promise without the payload in the title itself, and there is no next-steps or ask slide, so the close lands soft rather than memorable.",
    "openingCritique": "The first 5 slides are all front-matter and credentials (cover, 'Accenture in the Postal and Parcel Industry', '38 of 40 operators', 'Thought leadership', then a transition divider) — the thesis is never stated up front. A Storymakers opening would lead with the 'Total Enterprise Reinvention' answer from p.20; here the reader waits until p.6 for any substance.",
    "extractionSeconds": 71.448,
    "narrativeCritique": "The deck follows a recognizable SCQA-style arc — Situation (slides 5-8 cyclical/structural change), Complication (slides 9-15 posts losing ground), Analysis (slides 16-18 Amazon/ecommerce/sustainability), Resolution (slides 19-21 reinvention) — with explicit section dividers at p.5, p.9 and p.19 signposting the acts. The flaw is a weak Answer: the thesis is withheld until p.20-21, so the deck reads as diagnosis-heavy with a thin, last-minute prescription.",
    "titleQualityScore": 74,
    "titleQualityCritique": "Most titles are declarative and insight-bearing — e.g. p.10 'As an industry, posts have struggled to grow', p.12 'Not enough is done to add value to mail to extend its life', p.13 'Of greater concern, postal players losing the parcel market'. A few regress to topic labels (p.4 'Thought leadership', p.17 'Changes in ecommerce supply chains: a different network', p.21 'Three things to drive the post and parcel company of the future' — a promise without the payload)."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/Nigjo71gH94L9KwPBABiQHmm_y6lg4n57PKyEjowj0g/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mODExMjliOGFhOTU0OGUyL3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 7,
        "componentCount": 3,
        "textChars": 71,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:48.238+00",
          "seconds": 1.978,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/1",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-1",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.75,
            "y": 0.85
          },
          "kind": "image",
          "text": "Accenture logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:48.238+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f82c9b5-4382-4f92-99d8-7dba18bb555d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "Warehouse loading scene",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:48.238+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eaf4b423-d004-4968-8f39-ce9cee2a7f6f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.45,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "title",
          "text": "2023 Post & Parcel industry trends",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:48.238+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "24f916de-7433-4921-bad3-553ecc544b85",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Picture Superiority Effect",
            "slug": "picture-superiority-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd",
            "version": 1,
            "bodyDocId": null,
            "description": "Pictures remembered 6x better than words - prioritize visuals over text",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-0ee4-75af-be22-2a5ad2bd720b",
          "evidence": "Full-bleed warehouse photograph carries the cover meaning.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "a789ef29-2f4b-49fa-957d-87899f23a950",
          "evidence": "title/headline: 2023 Post & Parcel industry trends",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:03:11.127929+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Typography Hierarchy",
            "slug": "typography-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7",
            "version": 1,
            "bodyDocId": null,
            "description": "Using font size, weight, and style to create reading order",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-0f03-75bf-ac9c-053e6a74ef97",
          "evidence": "Large white sans-serif title dominates the photo.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019de09b-0d16-724e-9a77-8d6962b864ab",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Cover, Section 01 divider, Accenture credentials, 15-yr thought-leadership timeline.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/85bfhsnJBMI3iGmqIZtPTE7ZnTSVaTOXLrJ_1yaka4E/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mODExMjliOGFhOTU0OGUyL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/6lCM5v6K492mIICB3o7k8WR68_tONIg5LvJmbJ4ShZY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mODExMjliOGFhOTU0OGUyL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/zW7EK4QksoWmYp5ZtyXbQikVpGB1Spqej5HMU9OXYxU/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mODExMjliOGFhOTU0OGUyL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 45,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:48.616+00",
          "seconds": 2.114,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/2",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-2",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.19,
            "x": 0.098,
            "y": 0.165
          },
          "kind": "title",
          "text": "01",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:48.616+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "626fcf48-e90d-453e-8b1e-2de658502d4e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.75,
            "x": 0.098,
            "y": 0.55
          },
          "kind": "title",
          "text": "Accenture in the Postal and Parcel Industry",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:48.616+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6bdf3240-1d7a-4944-a288-b147acb170ea",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Section divider",
            "slug": "section-divider",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
            "version": 1,
            "bodyDocId": null,
            "description": "A transitional slide marking the start of a new section.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "fd42f7e3-5f4c-4b81-8527-f2a4d31dd1b3",
          "evidence": "title/headline: Accenture in the Postal and Parcel Industry",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:03:11.205369+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019de09b-0d16-724e-9a77-8d6962b864ab",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Cover, Section 01 divider, Accenture credentials, 15-yr thought-leadership timeline.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "evidence",
      "function": "illustrate_case",
      "rawType": "client_example",
      "block": null,
      "metadata": {
        "slideType": "client_example",
        "slideTypeCanon": {
          "name": "Client example",
          "slug": "client_example",
          "status": "active",
          "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 11,
        "textChars": 341,
        "nDataPoints": 6,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "big_number",
          "map"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:53.648+00",
          "seconds": 7.105,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/3",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-3",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We have worked with a wide range of postal and parcel organizations globally, including 38 of the top 40 operators",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:04+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-5643de9dab5e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.48,
            "x": 0.48,
            "y": 0.25
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Map",
              "slug": "map",
              "status": "active",
              "canonId": "019de52c-fe4d-77bd-b0a4-d72d58b9e5a4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "map",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "96037466-4014-43a6-be9b-748d70838777",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.28,
            "y": 0.45
          },
          "kind": "metric",
          "text": "38 of 40",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "42d2d4a8-2c95-4731-9fe4-da4dc7ffdb89",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.28,
            "y": 0.65
          },
          "kind": "metric",
          "text": "15 years+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4a411b9c-8710-49cc-9a4d-f442c735e113",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.06,
            "y": 0.65
          },
          "kind": "metric",
          "text": "90%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "53e85958-ffad-4647-ba1f-ec075159639a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.06,
            "y": 0.25
          },
          "kind": "metric",
          "text": "4000+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "70ae8134-d22f-4b38-8082-8713e4527d0d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.28,
            "y": 0.25
          },
          "kind": "metric",
          "text": "70%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "87116a64-baec-4608-910a-083cb9143017",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.06,
            "y": 0.45
          },
          "kind": "metric",
          "text": "2500+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c58bf239-06c5-438c-9696-8e34d763ebf3",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Top parcel operators served: 38 of 40",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:04+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-589fea21aee4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.6,
            "x": 0.03,
            "y": 0.12
          },
          "kind": "paragraph",
          "text": "We have worked with a wide range of postal and parcel organizations globally, including 38 of the top 40 operators",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2df9b67b-74c8-4517-abe0-172e730f5f46",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Post & parcel: Global reach and perspective",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fbd60ed7-6523-4534-b94c-7d5a9d5ed001",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Top parcel operators served",
          "numberRaw": "38 of 40",
          "numberKind": "plain",
          "actionTitle": null,
          "calloutText": "We have worked with a wide range of postal and parcel organizations globally, including 38 of the top 40 operators",
          "numberScale": null,
          "numberValue": 38,
          "metricFamily": "other",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "5e1c0f59-21f8-4c8f-9fe7-417ef8b31fec",
          "evidence": "The slide mentions 'global reach and perspective' and lists 'top parcel operators served: 38 of 40', indicating a focus on a specific audience.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:03:11.533145+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Authority Bias",
            "slug": "authority-bias",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
            "version": 1,
            "bodyDocId": null,
            "description": "Expert opinions are weighted more heavily - cite credible sources",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Architect",
            "Storyteller"
          ],
          "matchId": "019de09b-0f22-7320-9171-e817aed369fa",
          "evidence": "Headline metric '38 of 40 top operators' establishes authority.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
            "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "ac541eb2-f958-475e-866e-1bd91fead1ca",
          "evidence": "The slide presents a key statistic ('38 of 40') in a prominent way, which could be part of a bigger idea formula.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:11.574279+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-0f40-764a-85db-ffd449e15538",
          "evidence": "Five big-number credentials (4000+ projects, 15+ years).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Pre-attentive Attributes",
            "slug": "pre-attentive-attributes",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
            "version": 1,
            "bodyDocId": null,
            "description": "Visual properties processed instantly: color, size, orientation, shape",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-0f5f-77f1-8dc4-2763afccc2a2",
          "evidence": "Oversized purple numbers stand out instantly.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-0f7d-7409-9a29-a7e96dab995a",
          "evidence": "Stats above world map, title above stats.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019de09b-0d16-724e-9a77-8d6962b864ab",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Cover, Section 01 divider, Accenture credentials, 15-yr thought-leadership timeline.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        }
      ],
      "loops": [
        {
          "to": 4,
          "from": 3,
          "loop": {
            "name": "23_expert_witness",
            "slug": "23-expert-witness",
            "status": "active",
            "bestFor": "Technical validation, regulatory compliance, skeptical executives",
            "canonId": "019dd956-6f24-735e-aa4b-4ec8e0334778",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Authority's Credentials -> Their Finding/Opinion -> Applied to Our Case",
            "description": "Borrow credibility from a recognized authority to validate your position",
            "familyLabel": null
          },
          "matchId": "019de09b-0e2a-75b8-bf2f-7dc40bfa69ae",
          "evidence": "p3 lists credentials (38 of 40 operators, 4000+ projects); p4 backs it with 15+ years of publications.",
          "position": 1,
          "objective": "Establish Accenture as the authoritative voice on the postal & parcel industry",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "appendix",
      "title": "The slide uses a snake-like timeline layout to display a series of report covers.",
      "function": "summarize",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 22,
        "componentCount": 4,
        "textChars": 318,
        "nDataPoints": 0,
        "notes": "The slide uses a snake-like timeline layout to display a series of report covers.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "timeline_visual",
          "icon_grid"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:48.88+00",
          "seconds": 2.135,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/4",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-4",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "For more than 15 years, we have been following the Logistics & Post and Parcel industry and publishing leading Thought Leadership",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:09+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-6d9e80cbd4a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.94,
            "x": 0.03,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Timeline of publications from 2006 to 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline",
              "slug": "timeline",
              "status": "active",
              "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:48.88+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ff9bdc50-cef9-4c48-802c-6e2e0d1cab88",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.6,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "paragraph",
          "text": "For more than 15 years, we have been following the Logistics & Post and Parcel industry and publishing leading Thought Leadership",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:48.88+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c0bdd036-8137-409e-be1b-e7efe0974390",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Thought leadership",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:48.88+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "90b05c12-75c2-4ded-b822-d08b9437088c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Authority citation",
            "slug": "authority-citation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
            "version": 1,
            "bodyDocId": null,
            "description": "Quoting an authority figure, study, or precedent to lend weight.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "ed9fba42-ed97-4f08-9c01-0e3b843f38a3",
          "evidence": "The slide mentions 'For more than 15 years, we have been following the Logistics & Post and Parcel industry and publishing leading Thought Leadership', indicating a citation of authority.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:03:11.662433+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-0f9d-77d4-a9f9-8804ca6bed42",
          "evidence": "Timeline of published reports 2006-2023 borrows their authority.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-0fba-75f8-adee-709de018c7bf",
          "evidence": "Repeated annual report-cover thumbnails on a snaking timeline.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 90,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Anchors",
            "slug": "visual-anchors",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c264-7357-a791-89fa5f02a400",
            "version": 1,
            "bodyDocId": null,
            "description": "Design elements that guide users' eyes through the content intentionally",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-0fd9-70bf-a503-d4df89dd5dc8",
          "evidence": "Timeline path guides the eye chronologically across rows.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "ab17a3cb-d1c6-4ef6-96dc-b97b942e6d0c",
          "evidence": "Chronological sequence of reports displayed along a path",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 19:47:48.88+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "timeline"
        }
      ],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Situation & Context",
          "beatId": "019de09b-0d16-724e-9a77-8d6962b864ab",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Cover, Section 01 divider, Accenture credentials, 15-yr thought-leadership timeline.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        }
      ],
      "loops": [
        {
          "to": 4,
          "from": 3,
          "loop": {
            "name": "23_expert_witness",
            "slug": "23-expert-witness",
            "status": "active",
            "bestFor": "Technical validation, regulatory compliance, skeptical executives",
            "canonId": "019dd956-6f24-735e-aa4b-4ec8e0334778",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Authority's Credentials -> Their Finding/Opinion -> Applied to Our Case",
            "description": "Borrow credibility from a recognized authority to validate your position",
            "familyLabel": null
          },
          "matchId": "019de09b-0e2a-75b8-bf2f-7dc40bfa69ae",
          "evidence": "p3 lists credentials (38 of 40 operators, 4000+ projects); p4 backs it with 15+ years of publications.",
          "position": 1,
          "objective": "Establish Accenture as the authoritative voice on the postal & parcel industry",
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 53,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:51.285+00",
          "seconds": 3.794,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/5",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-5",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.8,
            "x": 0.098,
            "y": 0.56
          },
          "kind": "title",
          "text": "Cyclical and structural change hitting the industry",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.285+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "582a2a63-36e2-4116-b0de-4f1ac817eb92",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.225,
            "x": 0.098,
            "y": 0.155
          },
          "kind": "title",
          "text": "02",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.285+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6c7f2a32-ba08-43fd-8047-d254dfb2cd71",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Section divider",
            "slug": "section-divider",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
            "version": 1,
            "bodyDocId": null,
            "description": "A transitional slide marking the start of a new section.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "b7943db5-935c-4aaa-a87f-74d52ff8339f",
          "evidence": "The slide is titled 'Cyclical and structural change hitting the industry' and has a clear divider function.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:03:11.741309+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Problem & Complication",
          "beatId": "019de09b-0d36-7041-9022-573a8bada09f",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Section 02 'Cyclical and structural change' + Covid-then-decline + 'So what is happening?'",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 8,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "The Facts (What)",
          "beatId": "019de09b-0dcf-7087-9d1b-c0d9bb222d09",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "Waterfall, decline charts, profitability profile change.",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "analysis",
      "title": "The slide uses a waterfall chart to bridge 2019 total revenue to 2021 total revenue, with an inset bar chart showing volume growth trends.",
      "function": "analyze_data",
      "rawType": "financial_analysis",
      "block": null,
      "metadata": {
        "slideType": "financial_analysis",
        "slideTypeCanon": {
          "name": "Financial analysis",
          "slug": "financial_analysis",
          "status": "active",
          "canonId": "019de52d-0b45-709c-bfcc-0cf83dd00f13",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 73,
        "componentCount": 7,
        "textChars": 1078,
        "nDataPoints": 14,
        "notes": "The slide uses a waterfall chart to bridge 2019 total revenue to 2021 total revenue, with an inset bar chart showing volume growth trends.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "waterfall_chart",
          "bar_chart_grouped",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:50.648+00",
          "seconds": 3.022,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/6",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-6",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Parcel volume growth accelerates and mail volume growth declines",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:38+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-984db2a49b57",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.75,
            "y": 0.1
          },
          "kind": "chart",
          "text": "Global Volume Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:50.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b73df079-ae44-4c3b-8c20-88887933ff58",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.9,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "chart",
          "text": "Revenue waterfall from 2019 to 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Waterfall chart",
              "slug": "waterfall",
              "status": "active",
              "canonId": "019de52d-002e-733e-b5cf-dd3beb6692cc",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "waterfall",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:50.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1b45298-db4c-44b9-a0b8-ba109d7551fd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "Note: (1) Other includes revenue from retail, financial services and other value-added services, (2) Based on UPS, Fedex, DPDHL, Aramex, Yamato, SF Holding, ZTO Express; Bpost, Japan Post, Royal Mail, Austrian Post, Poste Italiane, PostNL, CTT, USPS, Australia Post, Post Nord, Canada Post, Pos Malaysia, Posten Norge, NZ Post, Posti, Correos Spain, Swiss Post, La Poste (3) Based on median growth of volumes - Posts: Poste Italiane, Austria Post, Royal Mail, Post NL, CTT, USPS, Australia Post, Post Nord, Canada Post, Posti, Pos Malaysia, Swiss Post; Integrators (only parcel): UPS, FedEx, DPDHL, Yamato, Aramex, SF Holding (4) Swiss Post data estimated; La Poste mail and parcel revenue estimated|Sources: Company reports, S&P Capital IQ, Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:50.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4a9e939b-ad5d-4867-a161-cf1fff1d857b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Total Revenue Posts & Integrators 2021: $639 bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:38+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-9c12af313dc2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.55,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "title",
          "text": "There was strong growth in the postal and parcel world and revenues in 2021 were far above the levels in 2019",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:50.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2fd56077-f5b6-4beb-a2a2-e1c16332ac6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Growth was strong during Covid",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:50.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5744f022-9ae7-4273-b6a3-6dd66e6e0fcb",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Total Revenue Posts & Integrators 2021",
          "numberRaw": "$639 bn",
          "numberKind": "money",
          "actionTitle": "Growth was strong during Covid",
          "calloutText": "Parcel volume growth accelerates and mail volume growth declines",
          "numberScale": "b",
          "numberValue": 639,
          "metricFamily": "revenue",
          "numberCurrency": "$"
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Contrast Pairs",
            "slug": "contrast-pairs",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-1055-752c-97ab-d2ea4484eb92",
          "evidence": "Inset bar pairs Parcel growth with Mail decline; loop opens contrast.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Data Story Arc",
            "slug": "data-story-arc",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
            "version": 1,
            "bodyDocId": null,
            "description": "Context → Conflict → Insight → Implication structure for data narratives",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-1073-71d0-b803-5bad9379179c",
          "evidence": "Loop opens the context-conflict arc that p7-p8 complete.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-0ff7-721d-a280-0f7538e2aa53",
          "evidence": "Title states the insight: 'Growth was strong during Covid'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1036-70fa-9b52-b31b58ea50f2",
          "evidence": "Bar callouts (+$65bn, +$50bn, +$51bn) annotate drivers.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1017-7218-bb52-6fc10e6a1c2b",
          "evidence": "Waterfall chosen to decompose 2019-2021 revenue change.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "e657fc3e-3b37-4f25-9615-9dc39e103f3f",
          "evidence": "The slide presents various charts (waterfall, bar), indicating consideration of chart selection.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:11.865568+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Waterfall chart",
            "slug": "waterfall-chart",
            "status": "active",
            "bestFor": null,
            "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "f335dd42-6ba6-4bf9-8272-48f355e86563",
          "evidence": "The slide includes a 'waterfall chart' titled 'Revenue waterfall from 2019 to 2021'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:03:11.823074+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019de09b-175a-75cb-bcf4-9cf37432c569",
          "evidence": "Two-period revenue waterfall with driver bars.",
          "framework": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "Waterfall Analysis"
        },
        {
          "matchId": "948e5716-c189-4ba3-86d9-a3f5a7b36b44",
          "evidence": "The main visual is a waterfall chart bridging 2019 to 2021 revenue.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 19:47:50.648+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "waterfall-chart"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Problem & Complication",
          "beatId": "019de09b-0d36-7041-9022-573a8bada09f",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Section 02 'Cyclical and structural change' + Covid-then-decline + 'So what is happening?'",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 8,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "The Facts (What)",
          "beatId": "019de09b-0dcf-7087-9d1b-c0d9bb222d09",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "Waterfall, decline charts, profitability profile change.",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 6,
          "loop": {
            "name": "17_pivot",
            "slug": "17-pivot",
            "status": "active",
            "bestFor": "Project updates, board meetings, agile retrospectives",
            "canonId": "019dd956-6cb8-75df-ace2-c84adc747974",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
            "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure",
            "familyLabel": null
          },
          "matchId": "019de09b-0e49-7138-82ae-176a8f2e0c88",
          "evidence": "p6 'Growth was strong' to p7 '2022 marked the beginning of uncertainty' to p8 'Covid changed the profile of profitability'.",
          "position": 2,
          "objective": "Show Covid boom was a temporary plateau and the profit equation has shifted",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "analysis",
      "title": "The slide uses a combination of bar charts and a list of news headlines to contextualize market performance.",
      "function": "establish_context",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 10,
        "textChars": 933,
        "nDataPoints": 17,
        "notes": "The slide uses a combination of bar charts and a list of news headlines to contextualize market performance.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "bar_chart_vertical",
          "bar_chart_horizontal",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:55.615+00",
          "seconds": 7.676,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/7",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-7",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.28,
            "x": 0.69,
            "y": 0.19
          },
          "kind": "callout",
          "text": "Some headlines showcasing the mixed messages and speed of change",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "44732a5d-d077-45dd-b7c6-2434cfee2bb7",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "We anticipate a decline in margins because of the decline in volumes and the rise of inflation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:40+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-bd5e8d20ea31",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.32,
            "y": 0.21
          },
          "kind": "chart",
          "text": "Parcel Volume Change 9M'21-9M'22, %",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48709a8e-e2ec-4d06-a4b2-63fddd35a6cd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.3,
            "x": 0.03,
            "y": 0.55
          },
          "kind": "chart",
          "text": "Quarterly Parcel Volumes Q3'21-Q3'22, mn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "750cd028-6417-4c83-936c-461df4187f14",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.03,
            "y": 0.21
          },
          "kind": "chart",
          "text": "Parcel Volumes 9M'21-9M'22, bn",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cf3fa3fd-60f9-4496-9abe-33c1641d363a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.03,
            "y": 0.94
          },
          "kind": "disclaimer",
          "text": "Note: (1) Based on companies with 2022 financials release - UPS, Fedex, DPDHL, Yamato, Post Italiane, Japan Post, Royal Mail, PostNL, CTT, USPS, Post Nord, Canada Post , (2) DPDHL total parcel volumes calculated assuming no. of operating days = 64, (3) CTT parcel volumes based on Iberia market, (4) ZTO Express excluded due to impact of COVID in China in 2022; Source: Company reports, S&P Capital IQ, Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2cda578-68c1-49a4-89ae-932e6c2a491b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Parcel volume change 9M'21–9M'22, %: -4.8%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:40+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-c7d1d00c6445",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "FedEx Parks Planes as Weak Demand Prompts Cost-Cutting Steps",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:40+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-c0c72aac8ee7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.7,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "title",
          "text": "We anticipate a decline in margins because of the decline in volumes and the rise of inflation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "675db382-e6d2-4bc4-8bb1-f34946f899b6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.03,
            "y": 0.04
          },
          "kind": "title",
          "text": "2022 marked the beginning of uncertainty",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4b37df9-59f7-4cf6-9aaf-970d71a593ff",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Parcel volume change 9M'21–9M'22, %",
          "numberRaw": "-4.8%",
          "numberKind": "percent",
          "actionTitle": "2022 marked the beginning of uncertainty",
          "calloutText": "We anticipate a decline in margins because of the decline in volumes and the rise of inflation",
          "numberScale": null,
          "numberValue": -4.8,
          "metricFamily": "other",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-1091-7158-a8e1-35e7a88ef8d5",
          "evidence": "'2022 marked the beginning of uncertainty' is the insight.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "f4d6b290-d545-4898-ba98-b5634a3fea34",
          "evidence": "The slide has an action-oriented title: 'We anticipate a decline in margins because of the decline in volumes and the rise of inflation'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:03:11.945215+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Chartjunk Elimination",
            "slug": "chartjunk-elimination",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
            "version": 1,
            "bodyDocId": null,
            "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "ccbad23b-6de4-4e35-8c18-bb5001b363db",
          "evidence": "The slide presents data in a clear and concise manner, with minimal chartjunk.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:11.983633+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-10b0-7016-815a-98c003c6238c",
          "evidence": "Annual+quarterly bars and peer bar fit the volume comparison.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-10ed-75a9-9b35-f5ae7efe625b",
          "evidence": "Negative bars contrast against prior growth narrative.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-10ce-70ba-a5bb-c7632071492e",
          "evidence": "FedEx/Canada Post/Bpost press headlines cited.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Problem & Complication",
          "beatId": "019de09b-0d36-7041-9022-573a8bada09f",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Section 02 'Cyclical and structural change' + Covid-then-decline + 'So what is happening?'",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 8,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "The Facts (What)",
          "beatId": "019de09b-0dcf-7087-9d1b-c0d9bb222d09",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "Waterfall, decline charts, profitability profile change.",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 6,
          "loop": {
            "name": "17_pivot",
            "slug": "17-pivot",
            "status": "active",
            "bestFor": "Project updates, board meetings, agile retrospectives",
            "canonId": "019dd956-6cb8-75df-ace2-c84adc747974",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
            "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure",
            "familyLabel": null
          },
          "matchId": "019de09b-0e49-7138-82ae-176a8f2e0c88",
          "evidence": "p6 'Growth was strong' to p7 '2022 marked the beginning of uncertainty' to p8 'Covid changed the profile of profitability'.",
          "position": 2,
          "objective": "Show Covid boom was a temporary plateau and the profit equation has shifted",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "title": "The slide uses a 2x4 grid of bar charts to contrast performance metrics across different business segments and time periods.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 69,
        "componentCount": 7,
        "textChars": 796,
        "nDataPoints": 24,
        "notes": "The slide uses a 2x4 grid of bar charts to contrast performance metrics across different business segments and time periods.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "bar_chart_grouped",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:51.188+00",
          "seconds": 3.068,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/8",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-8",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "For integrators, margins are lower than pre-pandemic on parcels while for postal players parcel margins are up while mail margins are down from historic highs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:55+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-e70eff8313ae",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.88,
            "x": 0.08,
            "y": 0.22
          },
          "kind": "chart",
          "text": "Revenue Growth, Change in Volume, EBIT Margin, Historic EBIT Margins",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4bab5524-af84-457e-b3af-3090c1d7f3ee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.95,
            "x": 0.03,
            "y": 0.86
          },
          "kind": "disclaimer",
          "text": "Notes: (1) All the above data is based on medians... Source: Capital IQ, Bloomberg, Company Reports; Accenture Client Value Services; (4) Historic EBIT Margins from Accenture Research and past Points of View",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5dce2c46-7458-445a-adb3-6af023021941",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.48,
            "y": 0.83
          },
          "kind": "legend",
          "text": "Pre COVID-19 (FY 18 - FY 19), During COVID-19 (FY 19 - FY 20), Post COVID-19 (FY 20 - FY 21)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7008e9b3-6504-4369-9294-4f036dbd17c9",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Parcel revenue growth during COVID-19 for Posts: 23.0%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:07:55+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f2-e903ca4fcfd0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.7,
            "x": 0.03,
            "y": 0.1
          },
          "kind": "title",
          "text": "For integrators, margins are lower than pre-pandemic on parcels while for postal players parcel margins are up while mail margins are down from historic highs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb262c0b-e315-4596-bdce-dd3e1148e6bf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.04
          },
          "kind": "title",
          "text": "Covid changed the profile of where profitability comes from",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.188+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ce803c68-5a47-4a39-ab8e-1a57dbe492eb",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Parcel revenue growth during COVID-19 for Posts",
          "numberRaw": "23.0%",
          "numberKind": "percent",
          "actionTitle": "Covid changed the profile of where profitability comes from",
          "calloutText": "For integrators, margins are lower than pre-pandemic on parcels while for postal players parcel margins are up while mail margins are down from historic highs",
          "numberScale": null,
          "numberValue": 23,
          "metricFamily": "growth_rate",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "64a1193c-b1ee-418d-9395-d4d31bbde9a4",
          "evidence": "The slide presents grouped bar charts that could be interpreted as a 2x2 matrix.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:12.059297+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-110c-7155-b15d-c4f1e6b124b3",
          "evidence": "Title 'Covid changed the profile of where profitability comes from'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1148-704f-aa9a-95ab843e9c85",
          "evidence": "Grouped bars compare pre/during/post-Covid periods.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1167-71cc-bb3e-72742090db0f",
          "evidence": "Three-shade purple ramp encodes time periods.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1129-7569-ba88-6f1efb9ca193",
          "evidence": "2x4 grid of identical bar charts for Mail/Parcel x 4 metrics.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 92,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019de09b-177a-73cd-9350-523fbdd1555b",
          "evidence": "Mail/Parcel x four-metric grid covers segments without overlap.",
          "framework": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "MECE Matrix Breakdown"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Problem & Complication",
          "beatId": "019de09b-0d36-7041-9022-573a8bada09f",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Section 02 'Cyclical and structural change' + Covid-then-decline + 'So what is happening?'",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 8,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "The Facts (What)",
          "beatId": "019de09b-0dcf-7087-9d1b-c0d9bb222d09",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "Waterfall, decline charts, profitability profile change.",
          "position": 1,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 6,
          "loop": {
            "name": "17_pivot",
            "slug": "17-pivot",
            "status": "active",
            "bestFor": "Project updates, board meetings, agile retrospectives",
            "canonId": "019dd956-6cb8-75df-ace2-c84adc747974",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
            "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure",
            "familyLabel": null
          },
          "matchId": "019de09b-0e49-7138-82ae-176a8f2e0c88",
          "evidence": "p6 'Growth was strong' to p7 '2022 marked the beginning of uncertainty' to p8 'Covid changed the profile of profitability'.",
          "position": 2,
          "objective": "Show Covid boom was a temporary plateau and the profit equation has shifted",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "setup",
      "function": "transition",
      "rawType": "transition",
      "block": null,
      "metadata": {
        "slideType": "transition",
        "slideTypeCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-0693-7766-9f05-887f41f8e41e",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 1,
        "componentCount": 1,
        "textChars": 21,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:50.615+00",
          "seconds": 2.45,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/9",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-9",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.112,
            "w": 0.624,
            "x": 0.188,
            "y": 0.444
          },
          "kind": "title",
          "text": "So what is happening?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:50.615+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "020b744e-17f9-4e78-8e07-c40822b6ba58",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Curiosity Gap",
            "slug": "curiosity-gap",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
            "version": 1,
            "bodyDocId": null,
            "description": "People seek missing information - create open questions that demand resolution",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-1185-7039-af52-cb40d3fd3490",
          "evidence": "Single rhetorical question 'So what is happening?' opens an information gap.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Problem & Complication",
          "beatId": "019de09b-0d36-7041-9022-573a8bada09f",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Section 02 'Cyclical and structural change' + Covid-then-decline + 'So what is happening?'",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 10,
      "type": "analysis",
      "title": "Figures in bold represent increase in revenue. Japan Post and Royal Mail data are for years ending March 2008, 2015, and 2022.",
      "function": "compare_peers",
      "rawType": "data_table",
      "block": null,
      "metadata": {
        "slideType": "data_table",
        "slideTypeCanon": {
          "name": "Data table",
          "slug": "data_table",
          "status": "active",
          "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 70,
        "componentCount": 7,
        "textChars": 749,
        "nDataPoints": 102,
        "notes": "Figures in bold represent increase in revenue. Japan Post and Royal Mail data are for years ending March 2008, 2015, and 2022.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "comparison_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:51.596+00",
          "seconds": 3.275,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/10",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-10",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "A majority of the postal operators have faced stagnant or declining revenues; postal operators with growth above 2% have grown largely inorganically",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:08:12+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-0f65ad862984",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.65,
            "x": 0.03,
            "y": 0.93
          },
          "kind": "disclaimer",
          "text": "Notes: (1) Figures in bold represent increase in revenue (2) For Japan Post and Royal Mail, revenues are as of years ending March 2008, 2015 and 2022 respectively. Source: Company Reports; Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.596+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e829d862-ca67-42b9-8de3-208ff2b3cd10",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.35,
            "x": 0.03,
            "y": 0.86
          },
          "kind": "legend",
          "text": "CAGR color coding: <0% (red), 0-2% (orange), 2-5% (green), >5% (blue)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.596+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f4bb3e8-6646-49a1-a336-48bf24fed1a1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "2007-2021 revenue CAGR: <0%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:08:12+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-11b1f27eb6b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.94,
            "x": 0.03,
            "y": 0.21
          },
          "kind": "table",
          "text": "Table showing CAGR performance of postal operators across four segments: <0%, 0-2%, 2-5%, >5%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.596+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da7c9f68-6ea7-49df-b336-2205302647b8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.65,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "title",
          "text": "A majority of the postal operators have faced stagnant or declining revenues; postal operators with growth above 2% have grown largely inorganically",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.596+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14759fe2-4655-47b8-8cb7-7062b74f3a17",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "As an industry, posts have struggled to grow",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.596+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "762e5c68-7827-42a7-abd7-947471883590",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "2007-2021 revenue CAGR",
          "numberRaw": "<0%",
          "numberKind": "percent",
          "actionTitle": "As an industry, posts have struggled to grow",
          "calloutText": "A majority of the postal operators have faced stagnant or declining revenues; postal operators with growth above 2% have grown largely inorganically",
          "numberScale": null,
          "numberValue": 0,
          "metricFamily": "growth_rate",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Horizontal Logic",
            "slug": "horizontal-logic",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa",
            "version": 1,
            "bodyDocId": null,
            "description": "Logical grouping at the same level - items must relate coherently",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-123c-76bf-9f14-dddbbed2bdfc",
          "evidence": "Four buckets sit at same logical level for comparison.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 65,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Inductive Reasoning",
            "slug": "inductive-reasoning",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
            "version": 1,
            "bodyDocId": null,
            "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-121d-7682-a0c4-ae671da6fea0",
          "evidence": "Begins evidence accumulation across p10-p12.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-11a5-72ce-a574-84306905f1bd",
          "evidence": "'As an industry, posts have struggled to grow' states verdict.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-11e1-736d-b0ed-53c0773171dd",
          "evidence": "Four side-by-side tables for distribution comparison.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Color Strategy",
            "slug": "color-strategy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
            "version": 1,
            "bodyDocId": null,
            "description": "Using color for emphasis, categories, sentiment, and hierarchy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-11c3-71b9-bae3-2db4ab10f863",
          "evidence": "Red/orange/green/blue CAGR bands encode performance tiers.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "So What? Test",
            "slug": "so-what-test",
            "status": "active",
            "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
            "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a",
            "version": 1,
            "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64",
            "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-11ff-74cb-8062-aabdde48ba8d",
          "evidence": "Subtitle delivers 'so what': majority stagnant or declining.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.",
          "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.",
          "cardinality": null,
          "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 12,
          "from": 10,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019de09b-0e69-7658-8384-6d369278ba77",
          "evidence": "CAGR tables (p10) + diversification flat (p11) + price/volume insight on mail (p12) accumulate into 'be bold' recommendation.",
          "position": 3,
          "objective": "Stack evidence that Posts have failed to grow and must act on mail",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "analysis",
      "title": "The slide uses a combination of a stacked bar chart and a callout list to explain the revenue shift.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 67,
        "componentCount": 7,
        "textChars": 711,
        "nDataPoints": 15,
        "notes": "The slide uses a combination of a stacked bar chart and a callout list to explain the revenue shift.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "bar_chart_stacked",
          "callout_box",
          "big_number",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:51.553+00",
          "seconds": 3.095,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/11",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-11",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.55,
            "x": 0.41,
            "y": 0.22
          },
          "kind": "callout",
          "text": "Posts have increasingly pivoted towards the fast-growing Parcel and Logistics segments",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.553+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f1b6be10-622d-4b2e-a71f-aca993bda098",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.35,
            "x": 0.03,
            "y": 0.23
          },
          "kind": "chart",
          "text": "Segment Revenue Breakup for a Typical Post",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.553+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bfd4aaee-4cb5-4738-9a78-ca6314051079",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.55,
            "x": 0.41,
            "y": 0.31
          },
          "kind": "list",
          "text": "+0% Increase in the revenue share of Financial, Retail, Others; +9% Increase in the revenue share of Logistics; +19% Increase in the revenue share of Parcel; -28% Decrease in the revenue share of Mail",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.553+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4d335925-bfaa-4263-9388-c6680259ea8d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Decrease in revenue share of Mail: -28%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:08:28+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-30855e1c0df0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.75,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "paragraph",
          "text": "The Postal industry has seen a radical shift from mail to parcels and logistics services since 2007, and Posts that have diversified in “logistics” have performed better",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.553+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31090592-323f-41f6-b209-530ad9b699bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.65,
            "x": 0.03,
            "y": 0.91
          },
          "kind": "source-note",
          "text": "Note: (1) Includes PostNL and Canada Post... Source: IPC Industry Report; Company Reports; Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.553+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c9fc81b0-7315-46d0-801f-e81648607bbc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.75,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Diversification has had a marginal impact on revenues",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.553+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f7f06ec-7455-4bc3-9d7b-567286522e54",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Decrease in revenue share of Mail",
          "numberRaw": "-28%",
          "numberKind": "percent",
          "actionTitle": "Diversification has had a marginal impact on revenues",
          "calloutText": "Posts have increasingly pivoted towards the fast-growing Parcel and Logistics segments",
          "numberScale": null,
          "numberValue": -28,
          "metricFamily": "share_penetration",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-125b-7786-b776-4c1096862fed",
          "evidence": "'Diversification has had a marginal impact on revenues'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-127a-7434-8a3f-c50a4d9ba174",
          "evidence": "Big-number deltas (+0%, +9%, +19%, -28%) annotate segments.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1298-74df-8385-5e609854d0eb",
          "evidence": "100% stacked bar chosen for revenue-mix shift.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Pre-attentive Attributes",
            "slug": "pre-attentive-attributes",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
            "version": 1,
            "bodyDocId": null,
            "description": "Visual properties processed instantly: color, size, orientation, shape",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-12b7-76df-ac85-7fef61cc9945",
          "evidence": "Bold delta percentages pop visually.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 12,
          "from": 10,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019de09b-0e69-7658-8384-6d369278ba77",
          "evidence": "CAGR tables (p10) + diversification flat (p11) + price/volume insight on mail (p12) accumulate into 'be bold' recommendation.",
          "position": 3,
          "objective": "Stack evidence that Posts have failed to grow and must act on mail",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "title": "The slide uses a bar chart to show volume decline across various global postal operators and a 2x2-style layout to present strategic recommendations.",
      "function": "present_solution",
      "rawType": "strategic_options",
      "block": null,
      "metadata": {
        "slideType": "strategic_options",
        "slideTypeCanon": {
          "name": "Strategic options",
          "slug": "strategic_options",
          "status": "active",
          "canonId": "019de52d-0c0d-745a-8f0a-50898a91cc12",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 9,
        "textChars": 1229,
        "nDataPoints": 15,
        "notes": "The slide uses a bar chart to show volume decline across various global postal operators and a 2x2-style layout to present strategic recommendations.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "bar_chart_horizontal",
          "callout_box",
          "paragraph",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:56.585+00",
          "seconds": 7.905,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/12",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-12",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.18,
            "x": 0.3,
            "y": 0.55
          },
          "kind": "callout",
          "text": "But players which implemented higher pricing increases might be BETTER OFF. 22.4% higher revenue. Posts that implemented 3.4x higher price change would have 22.4% higher revenue.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:56.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2737a7db-b1b5-4b60-a810-4d8d3e08c458",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.18,
            "x": 0.3,
            "y": 0.25
          },
          "kind": "callout",
          "text": "Price increase is NOT a significant factor for volume decline. 1.7x lower volumes. Posts that implemented 3.4x higher price change witnessed 1.7x lower volumes.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:56.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "afb113a9-3baa-4c8c-807e-876bb348a2b2",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Posts that implemented 3.4x higher price change witnessed 1.7x lower volumes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:08:34+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-4db930c41f77",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.25,
            "x": 0.04,
            "y": 0.22
          },
          "kind": "chart",
          "text": "Mail Volume Change 2019-21",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:56.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d74d7758-6168-4f04-84ce-32cc147f5ea7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.45,
            "x": 0.5,
            "y": 0.2
          },
          "kind": "list",
          "text": "01 Reduce Service Levels: To meet the increasing operating costs and reduction in volumes, Posts can look to change their SLAs. 02 Two-Speed Products: Posts can introduce Prio-Eco mode; a fast product with tracking and a slow eco products. 03 Add Digital Angle: Explore options like informed delivery and informed visibility to digitize mail. 04 Be Bold: Pricing is an important lever. Posts need to be bold with their pricing strategy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:56.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "10b15004-e1c7-4e30-8bae-7ce1cf1ea276",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Mail Volume Change (Total %, 2019-21): -44%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:08:34+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-51684383dcd9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.5,
            "x": 0.03,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Note: (1) Time period 2013-21 (2) PostNL acquired Sandd; Sources: Annual reports, Accenture Client Value Service",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:56.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "57ff82f8-8bd0-496d-952b-c99b3f144e54",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.8,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "title",
          "text": "Mail volume decline is inevitable, but the right mail strategy along with price increases can help flatten the curve—mail adds route density",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:56.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6d1d46d0-9361-42af-b7f8-9a3ec797c7c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Not enough is done to add value to mail to extend its life",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:56.585+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3b62bc98-ee1e-40ad-82b0-c284e5f3a520",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Mail Volume Change (Total %, 2019-21)",
          "numberRaw": "-44%",
          "numberKind": "percent",
          "actionTitle": "Not enough is done to add value to mail to extend its life",
          "calloutText": "Posts that implemented 3.4x higher price change witnessed 1.7x lower volumes",
          "numberScale": null,
          "numberValue": -44,
          "metricFamily": "other",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-12d5-7193-a63a-abdfe76e7112",
          "evidence": "'Not enough is done to add value to mail to extend its life'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "46ceecd1-45b8-4f73-b523-8036283f3304",
          "evidence": "The slide presents a numbered list of strategic options.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:03:12.258939+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "So What? Test",
            "slug": "so-what-test",
            "status": "active",
            "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
            "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a",
            "version": 1,
            "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64",
            "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-12f3-708d-8b6f-c877eaf10e57",
          "evidence": "Callout '3.4x higher price, 1.7x lower volume' delivers the action insight.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.",
          "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.",
          "cardinality": null,
          "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence."
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1310-74b2-931d-72928d8764a7",
          "evidence": "Diagnosis on left, four numbered recommendations on right panel.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 12,
          "from": 10,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "019de09b-0e69-7658-8384-6d369278ba77",
          "evidence": "CAGR tables (p10) + diversification flat (p11) + price/volume insight on mail (p12) accumulate into 'be bold' recommendation.",
          "position": 3,
          "objective": "Stack evidence that Posts have failed to grow and must act on mail",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "analysis",
      "title": "The slide uses a combination of bar charts to show market share decline, revenue growth differentials, and cost-per-package disparities, alongside a qualitative",
      "function": "diagnose",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "diagnose",
        "functionCanon": {
          "name": "Diagnose",
          "slug": "diagnose",
          "status": "active",
          "canonId": "019de52d-1657-7223-acc5-7437d878c850",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 84,
        "componentCount": 10,
        "textChars": 780,
        "nDataPoints": 24,
        "notes": "The slide uses a combination of bar charts to show market share decline, revenue growth differentials, and cost-per-package disparities, alongside a qualitative list of growth drivers.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "bar_chart_grouped",
          "callout_box",
          "icon_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:52.22+00",
          "seconds": 3.515,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/13",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-13",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.4,
            "x": 0.55,
            "y": 0.22
          },
          "kind": "callout",
          "text": "What has driven growth for these players?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0ad2f521-f81b-48b8-8185-e612e7437988",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Royal Mail lost 17pps of parcel volume market share between 2016-21 while Swiss Post lost 8pps",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:08:50+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-718d0b51ed99",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.03,
            "y": 0.45
          },
          "kind": "chart",
          "text": "Revenue Growth (Specialists vs Posts)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "492bc2be-84c3-45cc-9706-3dc9f33d2bf6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.03,
            "y": 0.24
          },
          "kind": "chart",
          "text": "Volume Share (2016, 2019, 2020)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7c83cff7-6d7d-4e29-8c72-1eef5d0dad0d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.03,
            "y": 0.68
          },
          "kind": "chart",
          "text": "Cost per Package (USD)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "271da86a-5f13-4932-abc0-d1c0bb57cfcf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.38,
            "x": 0.57,
            "y": 0.32
          },
          "kind": "list",
          "text": "Strong service levels on door delivery; Strong retailer and marketplace relationship; Provide senders/recipients with better CX; Technology first asset light model",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4ab4dc9-1f30-4ea2-97ef-c54e15a774dd",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Volume share (postal vs specialist players): 68.5%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:08:50+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-75d2b9005089",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.95,
            "x": 0.03,
            "y": 0.9
          },
          "kind": "source-note",
          "text": "Note: (1) Parcel market data sourced for UK from OfCom, for Switzerland from UPU, and for USPS from Pitney Bowes...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0b0ba50a-0ec1-4304-96ce-171923396c86",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.8,
            "x": 0.03,
            "y": 0.1
          },
          "kind": "subtitle",
          "text": "In some countries, we are seeing postal players losing market share to smaller B2C, asset light players that offer ease of doing business and reliability at lower costs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1523edb2-8917-4b0e-bb42-77b901072392",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.04
          },
          "kind": "title",
          "text": "Of greater concern, postal players losing the parcel market",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "39b89ff8-985e-43d3-b3dc-4be7fb8d71da",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Volume share (postal vs specialist players)",
          "numberRaw": "68.5%",
          "numberKind": "percent",
          "actionTitle": "Of greater concern, postal players losing the parcel market",
          "calloutText": "Royal Mail lost 17pps of parcel volume market share between 2016-21 while Swiss Post lost 8pps",
          "numberScale": null,
          "numberValue": 68.5,
          "metricFamily": "share_penetration",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Contrast Pairs",
            "slug": "contrast-pairs",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "loop",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-1389-7021-9b4e-91312eb62695",
          "evidence": "Loop pivot: Posts vs Specialists framed as two worlds.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-132f-76ab-93db-3e9322357373",
          "evidence": "'Of greater concern, postal players losing the parcel market'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-134d-746e-85e3-57bc1e922b54",
          "evidence": "Three parallel bar charts compare Posts vs Specialists on three metrics.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "So What? Test",
            "slug": "so-what-test",
            "status": "active",
            "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
            "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a",
            "version": 1,
            "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64",
            "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-136b-7259-b2c3-e16c3e917cce",
          "evidence": "Callout names share-loss magnitudes (Royal Mail -17pps, Swiss -8pps).",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.",
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.",
          "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.",
          "cardinality": null,
          "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence."
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 13,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019de09b-0e89-733c-b3a1-34a28bbbac93",
          "evidence": "Volume/revenue/cost vs specialists (p13), EV/EBIT vs integrators (p14), competitor archetypes (p15).",
          "position": 4,
          "objective": "Contrast incumbent Posts against specialists/integrators/marketplaces to expose the gap",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "title": "The slide uses a scatter plot to show the correlation between valuation multiples and analyst sentiment, alongside a bar chart for growth expectations.",
      "function": "compare_peers",
      "rawType": "comparison_table",
      "block": null,
      "metadata": {
        "slideType": "comparison_table",
        "slideTypeCanon": {
          "name": "Comparison table",
          "slug": "comparison_table",
          "status": "active",
          "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 8,
        "textChars": 665,
        "nDataPoints": 30,
        "notes": "The slide uses a scatter plot to show the correlation between valuation multiples and analyst sentiment, alongside a bar chart for growth expectations.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "scatter_plot",
          "bar_chart_horizontal",
          "data_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:55.525+00",
          "seconds": 6.681,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/14",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-14",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Market expects Integrators to perform better than Posts, with significantly higher EV/EBIT multiples and price premium",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:04+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-945bf6f29e6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.62,
            "y": 0.24
          },
          "kind": "chart",
          "text": "Expected 1-Year Share Price Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.525+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3a9ba903-4c16-4b66-b936-79e1d6f07b85",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.55,
            "x": 0.03,
            "y": 0.24
          },
          "kind": "chart",
          "text": "EV/EBIT Multiple vs Analyst Consensus Ratings",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Scatter plot",
              "slug": "scatter",
              "status": "active",
              "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "scatter",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.525+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c4cadfa-d34f-4dc0-bb55-17f4b8550e67",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.03,
            "y": 0.92
          },
          "kind": "disclaimer",
          "text": "Note: Analyst score of >3 implies a buy rating; =3 implies hold rating; and <3 implies a sell rating. Source: Capital IQ, Bloomberg, Company Reports; Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.525+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "91032339-5565-4046-9cb2-680ecd8ba7c0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Median EV/EBIT Multiple (Integrators vs Posts): 16.1x vs 10.6x",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:04+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-999b38095942",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.08,
            "y": 0.38
          },
          "kind": "table",
          "text": "Median EV/EBIT Multiple and Consensus Rating table",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.525+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dc1a3eaf-4060-4081-858c-75743e760ec6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.8,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "title",
          "text": "Market expects Integrators to perform better than Posts, with significantly higher EV/EBIT multiples and price premium",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.525+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "358f0d6b-b72a-4340-a944-b0d0082a16b4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Shareholders/analysts are reassessing the last mile claim",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.525+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6b628c1c-e710-4c21-b2fd-9d9f67908e61",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Median EV/EBIT Multiple (Integrators vs Posts)",
          "numberRaw": "16.1x vs 10.6x",
          "numberKind": "multiplier",
          "actionTitle": "Shareholders/analysts are reassessing the last mile claim",
          "calloutText": "Market expects Integrators to perform better than Posts, with significantly higher EV/EBIT multiples and price premium",
          "numberScale": null,
          "numberValue": 16.1,
          "metricFamily": "margin_return",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-13a7-71dd-99ae-a5b6c6fc8233",
          "evidence": "'Shareholders/analysts are reassessing the last mile claim'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Annotation",
            "slug": "annotation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
            "version": 1,
            "bodyDocId": null,
            "description": "Adding explanatory labels to highlight key data points",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1403-777d-995f-93bcef2c56aa",
          "evidence": "Median lines for Integrator (16.7%) and Postal (9.2%) labelled.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-13e5-774d-998e-61db3dc34adb",
          "evidence": "Scatter for two-variable view + bar for ranked growth.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Anchors",
            "slug": "visual-anchors",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c264-7357-a791-89fa5f02a400",
            "version": 1,
            "bodyDocId": null,
            "description": "Design elements that guide users' eyes through the content intentionally",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-13c7-7756-bac4-fd7ebf0517dd",
          "evidence": "Purple-shaded upper-right quadrant highlights the winners cluster.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 82,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019de09b-1799-7322-8334-d9545ab3f845",
          "evidence": "Scatter with shaded upper-right 'winners' quadrant on EV/EBIT vs rating.",
          "framework": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "frameworkName": "2x2 Quadrant Analysis"
        }
      ],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 13,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019de09b-0e89-733c-b3a1-34a28bbbac93",
          "evidence": "Volume/revenue/cost vs specialists (p13), EV/EBIT vs integrators (p14), competitor archetypes (p15).",
          "position": 4,
          "objective": "Contrast incumbent Posts against specialists/integrators/marketplaces to expose the gap",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "analysis",
      "title": "The slide uses a column-based framework to categorize competitors and provide specific examples for each.",
      "function": "present_framework",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 60,
        "componentCount": 7,
        "textChars": 572,
        "nDataPoints": 4,
        "notes": "The slide uses a column-based framework to categorize competitors and provide specific examples for each.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "comparison_table",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:54.992+00",
          "seconds": 6.054,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/15",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-15",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Competition for parcel delivery and logistics will come from those with client relationship, data analytics and deep pockets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:07+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-bf113e007fae",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.94,
            "x": 0.03,
            "y": 0.21
          },
          "kind": "framework",
          "text": "Six-column competitive landscape matrix",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:54.992+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fb5a7f7-e0b2-4d1b-94a2-6068298902c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.94,
            "x": 0.03,
            "y": 0.21
          },
          "kind": "list",
          "text": "CEPs, Marketplaces, Retailers, B2C specialists, Logistics players, Cloud-based platforms",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:54.992+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c691b09d-3aa3-4d04-83cf-db2f4d75dbaa",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "D2C share of Nike 2021 revenue: 36.8%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:07+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-c0a887fdce5e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.45,
            "x": 0.03,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Sources: Company websites and reports, news articles, Euromonitor, Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:54.992+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "74ecb3e3-ab87-484f-a1ae-1d25d8bb8240",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.75,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "title",
          "text": "Competition for parcel delivery and logistics will come from those with client relationship, data analytics and deep pockets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:54.992+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "50e2530e-1d10-4900-8b1c-edc96ac7298a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.75,
            "x": 0.03,
            "y": 0.04
          },
          "kind": "title",
          "text": "Competition is getting fiercer driven by technology, data & CX",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:54.992+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7239fd5b-9bd5-4e6f-9fb6-5321163d2ccd",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "D2C share of Nike 2021 revenue",
          "numberRaw": "36.8%",
          "numberKind": "percent",
          "actionTitle": "Competition is getting fiercer driven by technology, data & CX",
          "calloutText": "Competition for parcel delivery and logistics will come from those with client relationship, data analytics and deep pockets",
          "numberScale": null,
          "numberValue": 36.8,
          "metricFamily": "share_penetration",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "45b20671-f893-4119-857a-b7d32220d235",
          "evidence": "framework/instance: Six-column competitive landscape matrix",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:03:31.434672+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-1422-709f-b961-eb64eb4cdd90",
          "evidence": "'Competition is getting fiercer driven by technology, data & CX'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "7c52ae83-a2b5-4279-b76b-70fd34a32a6d",
          "evidence": "title/action-title: Competition for parcel delivery and logistics will come from those with client relationship, data analytics and deep pockets",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:31.466551+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1441-70dc-85aa-8129860fd8ce",
          "evidence": "Six-column comparison table fits multi-archetype profile.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-145e-7422-880f-7e8a01d6a327",
          "evidence": "Strategic-posture header row sits above bullet examples.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "9f668fd4-f20e-4982-ba4f-8c0fd99afd76",
          "evidence": "Categorization of competitors into distinct strategic groups",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 19:47:54.992+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "frameworkName": "market-segmentation-pyramid"
        }
      ],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 15,
          "from": 13,
          "loop": {
            "name": "04_tale_two_worlds",
            "slug": "04-tale-two-worlds",
            "status": "active",
            "bestFor": "Competitive analysis, benchmarking, case for change",
            "canonId": "019dd956-674f-750b-b15d-f082e2717f4e",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
            "description": "Show the gap between two states to drive urgency or highlight opportunity",
            "familyLabel": null
          },
          "matchId": "019de09b-0e89-733c-b3a1-34a28bbbac93",
          "evidence": "Volume/revenue/cost vs specialists (p13), EV/EBIT vs integrators (p14), competitor archetypes (p15).",
          "position": 4,
          "objective": "Contrast incumbent Posts against specialists/integrators/marketplaces to expose the gap",
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "evidence",
      "title": "The slide uses a split-layout comparing 2015 vs 2022 logistics metrics and a map showing facility growth.",
      "function": "illustrate_case",
      "rawType": "case_study",
      "block": null,
      "metadata": {
        "slideType": "case_study",
        "slideTypeCanon": {
          "name": "Case study",
          "slug": "case_study",
          "status": "active",
          "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 10,
        "textChars": 704,
        "nDataPoints": 12,
        "notes": "The slide uses a split-layout comparing 2015 vs 2022 logistics metrics and a map showing facility growth.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "big_number",
          "comparison_table",
          "map",
          "callout_box",
          "paragraph",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:55.995+00",
          "seconds": 7.038,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/16",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-16",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Amazon has been able to build an in-house logistics system that services 67% of its parcel volume, in a short span of 7 years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:26+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-e25c25b4f7bf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.42,
            "x": 0.53,
            "y": 0.35
          },
          "kind": "image",
          "text": "Evolution of Amazon's facilities in United States",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Map",
              "slug": "map",
              "status": "active",
              "canonId": "019de52c-fe4d-77bd-b0a4-d72d58b9e5a4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "map",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "400d62fd-87ea-4614-885c-9fca1f34404e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.05,
            "x": 0.12,
            "y": 0.35
          },
          "kind": "metric",
          "text": "3%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f788358-5914-42d5-b1ca-b0b0d3ebac45",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.05,
            "x": 0.36,
            "y": 0.35
          },
          "kind": "metric",
          "text": "67%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cee59cc1-ea2a-4fb6-9805-fe10e1b7db36",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "share of Amazon parcels handled in-house: 67%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:26+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f3-e6da21b566bf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.65,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "paragraph",
          "text": "Amazon now delivers most of its parcels, has the third largest airplane fleet and offer 6 hour delivery on over 3M items through its Prime Now service.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bdd91dd1-7e83-4c87-baaa-7867f8d221b9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.42,
            "x": 0.53,
            "y": 0.85
          },
          "kind": "paragraph",
          "text": "Amazon has decreased the time it takes to get an item through a Fulfillment Center onto the right truck for shipment from ~18 hours in the early 2000s to ~2 hours on average currently",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ee9a8b98-222f-494b-8695-3e660b4c328d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.4,
            "x": 0.03,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: eMarketer, MWPVL, Airwallex.com, Amazon.com, Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d8df6f78-bd3a-4578-9a24-0fe6d2d7d602",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.06,
            "y": 0.66
          },
          "kind": "table",
          "text": "Amazon Four wave delivery table",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "df85c7d0-b98e-4598-b9a2-1bafb176a9d5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.45,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Amazon: making best even better",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:55.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ff6c2de7-f80e-4df4-b297-bce97a943686",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "share of Amazon parcels handled in-house",
          "numberRaw": "67%",
          "numberKind": "percent",
          "actionTitle": "Amazon: making best even better",
          "calloutText": "Amazon has been able to build an in-house logistics system that services 67% of its parcel volume, in a short span of 7 years",
          "numberScale": null,
          "numberValue": 67,
          "metricFamily": "share_penetration",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Argument from Analogy",
            "slug": "argument-from-analogy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9e3d-7762-a994-72a2f7104e7c",
            "version": 1,
            "bodyDocId": null,
            "description": "Drawing conclusions based on similarities between situations",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-14f5-75d9-88d7-fd0b20789e26",
          "evidence": "Amazon offered as the analog Posts should learn from.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-147d-71ea-9a48-464b7d323502",
          "evidence": "'Amazon: making best even better' frames the case.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Contrast Principle",
            "slug": "contrast-principle",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65",
            "version": 1,
            "bodyDocId": null,
            "description": "Higher visual weight draws attention - use contrast strategically for emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-14b9-7195-9808-9fa63b0952fc",
          "evidence": "2005 vs 2022 facility maps make the build-out vivid.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Data Story Arc",
            "slug": "data-story-arc",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
            "version": 1,
            "bodyDocId": null,
            "description": "Context → Conflict → Insight → Implication structure for data narratives",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "b8a802b1-6295-4734-bee5-2923d04d5f59",
          "evidence": "paragraph/paragraph: Amazon has decreased the time it takes to get an item through a Fulfillment Center onto the right truck for shipment from ~18 hours in the early 2000s to ~2 hours on average currently",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:31.530501+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Pre-attentive Attributes",
            "slug": "pre-attentive-attributes",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
            "version": 1,
            "bodyDocId": null,
            "description": "Visual properties processed instantly: color, size, orientation, shape",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-149b-7349-a438-e4a2d408a784",
          "evidence": "Big-number 3% vs 67% comparison anchors slide.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Sinatra Test",
            "slug": "sinatra-test",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-be4a-775f-8038-d4e7e58dfc5a",
            "version": 1,
            "bodyDocId": null,
            "description": "If you can make it there, you can make it anywhere - using flagship example",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-14d7-73ad-b53b-bf63696170f9",
          "evidence": "Amazon used as flagship example of in-house logistics.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 16,
          "loop": {
            "name": "09_precedent",
            "slug": "09-precedent",
            "status": "active",
            "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
            "canonId": "019dd956-695f-7615-8f82-39d919918314",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
            "description": "Use historical or external examples to validate your approach",
            "familyLabel": null
          },
          "matchId": "019de09b-0ea7-725f-879c-95f4ed41f1fd",
          "evidence": "Amazon's 3% to 67% in-house build (p16) followed by generalised low-cost / micro-fulfilment models (p17).",
          "position": 5,
          "objective": "Use Amazon as the proof case that a different network model wins",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "analysis",
      "title": "The slide uses a process flow diagram to illustrate the reduction in supply chain steps over time.",
      "function": "present_framework",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 60,
        "componentCount": 7,
        "textChars": 596,
        "nDataPoints": 2,
        "notes": "The slide uses a process flow diagram to illustrate the reduction in supply chain steps over time.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "process_diagram",
          "comparison_table",
          "callout_box",
          "icon_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:52.941+00",
          "seconds": 3.976,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/17",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-17",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Last mile delivery represents ~50% of the total cost of a parcel, 80% of which is labor",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:32+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f4-08e06a1f8e4c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.94,
            "x": 0.03,
            "y": 0.265
          },
          "kind": "diagram",
          "text": "Comparison of three supply chain models showing steps from Order to Consumer.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.941+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ba65fe77-3fc9-4a3e-9254-9873531f781e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Last mile delivery share of parcel cost: ~50%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:32+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f4-0c4319f223fd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.8,
            "x": 0.03,
            "y": 0.1
          },
          "kind": "paragraph",
          "text": "Evolution of the supply chain and how local delivery has taken off. Players don't need a national network anymore as the keys to succeed are low costs and presence in metro areas.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.941+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "07bcbd19-e10e-481d-ad31-50d60a26ed7d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.5,
            "x": 0.48,
            "y": 0.88
          },
          "kind": "source-note",
          "text": "Last mile delivery represents ~50% of the total cost of a parcel, 80% of which is labor",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.941+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "34c59fee-db14-4c68-8300-2e01a1d34fde",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.03,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Airwallex.com, Amazon.com, Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.941+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b236dc23-3b41-4967-8fc6-a198aee2dd37",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.04
          },
          "kind": "title",
          "text": "Changes in ecommerce supply chains: a different network",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:52.941+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "32222fd1-13bf-4060-8f8e-cac50007db75",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Last mile delivery share of parcel cost",
          "numberRaw": "~50%",
          "numberKind": "percent",
          "actionTitle": "Changes in ecommerce supply chains: a different network",
          "calloutText": "Last mile delivery represents ~50% of the total cost of a parcel, 80% of which is labor",
          "numberScale": null,
          "numberValue": 50,
          "metricFamily": "cost_savings",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-1513-712c-9949-be4ee8ddca81",
          "evidence": "'Changes in ecommerce supply chains: a different network'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Before-After-Bridge",
            "slug": "before-after-bridge",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8604-7188-883f-42370288ad05",
            "version": 1,
            "bodyDocId": null,
            "description": "Narrative structure: Paint the before, show the after, explain the bridge",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "e22ca03e-575f-4ef4-9761-cdb59887fd30",
          "evidence": "paragraph/paragraph: Evolution of the supply chain and how local delivery has taken off.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:31.593535+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-156c-727b-bd66-50d46f02e8c7",
          "evidence": "Process diagram fits stages-of-flow message.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Small Multiples",
            "slug": "small-multiples",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
            "version": 1,
            "bodyDocId": null,
            "description": "Repeating similar charts for comparison across categories or time",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-154e-722e-a3de-dee9dfbd53b3",
          "evidence": "Three repeated supply-chain rows for comparison.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1530-76fc-bd72-c27a03d0ac7e",
          "evidence": "Three model rows with column headers for stages.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "55605be3-57a3-4348-bde0-d5862ada7e57",
          "evidence": "The slide maps the sequential steps of the supply chain process.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 19:47:52.941+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "frameworkName": "value-chain"
        },
        {
          "matchId": "019de09b-17b7-7314-a273-58353eb88244",
          "evidence": "Collection, Sortation, Transportation, Delivery stages across three models.",
          "framework": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "frameworkName": "Value Chain Analysis"
        }
      ],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 16,
          "loop": {
            "name": "09_precedent",
            "slug": "09-precedent",
            "status": "active",
            "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
            "canonId": "019dd956-695f-7615-8f82-39d919918314",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
            "description": "Use historical or external examples to validate your approach",
            "familyLabel": null
          },
          "matchId": "019de09b-0ea7-725f-879c-95f4ed41f1fd",
          "evidence": "Amazon's 3% to 67% in-house build (p16) followed by generalised low-cost / micro-fulfilment models (p17).",
          "position": 5,
          "objective": "Use Amazon as the proof case that a different network model wins",
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "analysis",
      "title": "The slide uses a 3x3 grid layout to present key metrics related to sustainability trends.",
      "function": "summarize",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 6,
        "textChars": 579,
        "nDataPoints": 9,
        "notes": "The slide uses a 3x3 grid layout to present key metrics related to sustainability trends.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "big_number",
          "matrix_nxn",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:51.597+00",
          "seconds": 2.604,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/18",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-18",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "All carriers face growing constraints to reduce energy consumption, reduce pollution and congestion and to provide reports on carbon emissions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:36+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f4-2f3cb5ca7dd1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Consumers shifted towards sustainable consumption in past five years: 85%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:09:36+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f4-32e0ec653870",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.6,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "paragraph",
          "text": "All carriers face growing constraints to reduce energy consumption, reduce pollution and congestion and to provide reports on carbon emissions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.597+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b07d5bcb-7004-4a14-b600-6826123fbd2f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.5,
            "x": 0.03,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "Notes: (1) Study by University of Michigan. Sources: Deloitte, Bain, EY, SupplyChainDive, LA Times, Accenture Research; Accenture Client Value Services",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.597+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "99eb2444-6128-42d6-b5c5-838b036c058e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.68,
            "w": 0.94,
            "x": 0.03,
            "y": 0.22
          },
          "kind": "table",
          "text": "3x3 grid of sustainability metrics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.597+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14268dfd-241e-427e-aa85-87886773176e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Sustainability: Additional complexity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.597+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f966cf03-3a4b-492f-8036-d6569892f6af",
          "parentComponentId": null
        }
      ],
      "metrics": [
        {
          "metricRaw": "Consumers shifted towards sustainable consumption in past five years",
          "numberRaw": "85%",
          "numberKind": "percent",
          "actionTitle": null,
          "calloutText": "All carriers face growing constraints to reduce energy consumption, reduce pollution and congestion and to provide reports on carbon emissions",
          "numberScale": null,
          "numberValue": 85,
          "metricFamily": "environment",
          "numberCurrency": null
        }
      ],
      "tools": [
        {
          "tool": {
            "name": "Chunking",
            "slug": "chunking",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
            "version": 1,
            "bodyDocId": null,
            "description": "Information grouped into chunks is remembered better - structure content in digestible units",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-15cc-7499-885a-4aa5adcd9079",
          "evidence": "Nine stats chunked into 3x3 thematic grid.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Pre-attentive Attributes",
            "slug": "pre-attentive-attributes",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b61d-717f-a402-24ccbb4b60d8",
            "version": 1,
            "bodyDocId": null,
            "description": "Visual properties processed instantly: color, size, orientation, shape",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-158f-74cf-861e-c17353cfc9c1",
          "evidence": "Nine oversized purple numbers dominate the layout.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "bd775541-1703-4530-8233-1dc6a6c3f18f",
          "evidence": "callout: All carriers face growing constraints to reduce energy consumption, reduce pollution and congestion and to provide reports on carbon emissions",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:31.657116+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-15ae-702f-87b9-35b23cffb763",
          "evidence": "Row labels group stats under three sustainability themes.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 18,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Evidence & Proof",
          "beatId": "019de09b-0d55-71d0-aba7-6c3cc5abe9b7",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 18,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "The Implications (So What)",
          "beatId": "019de09b-0dee-705c-82d6-1215f0116001",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'So what is happening?' divider then 9 slides diagnosing implications.",
          "position": 2,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 19,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 52,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:51.247+00",
          "seconds": 2.207,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/19",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-19",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.233,
            "w": 0.233,
            "x": 0.098,
            "y": 0.155
          },
          "kind": "title",
          "text": "03",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "102906c3-f1be-4ba6-8c7f-0b427a330e92",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.146,
            "w": 0.733,
            "x": 0.098,
            "y": 0.56
          },
          "kind": "title",
          "text": "How to ensure financial sustainability and purpose",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.247+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c72bc2c7-a264-462c-aa4d-a5f691bd33b8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Section divider",
            "slug": "section-divider",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
            "version": 1,
            "bodyDocId": null,
            "description": "A transitional slide marking the start of a new section.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "ceb7b973-b333-4ee2-906f-536f404f7c5a",
          "evidence": "type: section_divider",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:03:31.719381+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "Solution & Approach",
          "beatId": "019de09b-0d74-731a-b58c-3f00fe0b21ed",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Section 03 divider + Total Enterprise Reinvention framework slide.",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Action (Now What)",
          "beatId": "019de09b-0e0b-7407-ac9f-52d733da9f8b",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'How to ensure financial sustainability' + TER + three things.",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 20,
      "type": "setup",
      "title": "The diagram is a circular framework showing 'Build Digital Core' at the center, surrounded by 'People, Culture and Purpose', and outer rings of business functio",
      "function": "present_framework",
      "rawType": "thesis_headline",
      "block": null,
      "metadata": {
        "slideType": "thesis_headline",
        "slideTypeCanon": {
          "name": "Thesis headline",
          "slug": "thesis_headline",
          "status": "active",
          "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 67,
        "componentCount": 8,
        "textChars": 759,
        "nDataPoints": 0,
        "notes": "The diagram is a circular framework showing 'Build Digital Core' at the center, surrounded by 'People, Culture and Purpose', and outer rings of business functions.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "subtitle_text",
          "paragraph",
          "callout_box",
          "infographic"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:51.688+00",
          "seconds": 2.517,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/20",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-20",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.45,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "callout",
          "text": "Total Enterprise Reinvention isn't a to do; it's a to be.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fa590a00-78f4-421e-8baa-013ba66839ef",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "There is not other industry that has a greater need for Total Enterprise Reinvention than the Postal and Parcel Industry.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:10:08+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f4-764b2cf407dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.4,
            "x": 0.55,
            "y": 0.2
          },
          "kind": "diagram",
          "text": "Circular framework showing Digital Core, People/Culture, and business functions.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "other",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4c22e841-aa01-448b-a7ba-298954a0ad32",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "Total Enterprise Reinvention",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": {
              "name": "Structuring frame",
              "slug": "structuring-frame",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-48ff-708d-8103-a8464743e560",
              "version": 1,
              "bodyDocId": null,
              "description": "A named scaffold for organising content (SCQA, situation-action-result, etc.).",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:10:08+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f4-7eb9eacdd89a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.45,
            "x": 0.05,
            "y": 0.38
          },
          "kind": "paragraph",
          "text": "Total Enterprise Reinvention is a deliberate strategy that aims to set a new performance frontier for companies and in most cases, the industries in which they operate. Centered around a strong digital core, it helps drive growth and optimize operations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5c92ac56-4872-4b49-845d-23e90ad1d291",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "paragraph",
          "text": "There is not other industry that has a greater need for Total Enterprise Reinvention than the Postal and Parcel Industry.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7cb27078-26fc-47e3-884e-e41dd68a9c5d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Total Enterprise Reinvention isn't a to do; it's a to be.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:10:08+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f4-7aec6ee2b257",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "The need for total enterprise reinvention",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "686ed99c-9398-4139-8455-bc9248659ba5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Vertical Logic",
            "slug": "vertical-logic",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9a25-77b9-9302-04662b84c32b",
            "version": 1,
            "bodyDocId": null,
            "description": "Question/Answer flow down the hierarchy - each level answers Why? or How?",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-1666-701a-92b1-f718746b52eb",
          "evidence": "Why (industry needs reinvention) then How (digital core) sets up p21 What.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 72,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-15ea-71a2-ac1e-81a9de333d1e",
          "evidence": "'The need for total enterprise reinvention'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
            "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "a7ccaa21-555c-4b7b-b015-aa1e04bc2d4d",
          "evidence": "paragraph/paragraph: Total Enterprise Reinvention is a deliberate strategy that aims to set a new performance frontier for companies and in most cases, the industries in which they operate.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 21:03:31.782911+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
        },
        {
          "tool": {
            "name": "Credibility Transfer",
            "slug": "credibility-transfer",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1",
            "version": 1,
            "bodyDocId": null,
            "description": "Borrowing authority from trusted sources or vivid details",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-1609-7146-b7a3-f77a03cc205b",
          "evidence": "Accenture-proprietary TER framework cited as authoritative.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Focal Point",
            "slug": "focal-point",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b9d2-7535-ad41-3b1a87fa7a93",
            "version": 1,
            "bodyDocId": null,
            "description": "Creating single point of visual emphasis",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1628-7359-b54b-6a2e5049cacf",
          "evidence": "Central 'Build Digital Core' is the visual anchor of the wheel.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-1647-702e-9099-1ec1d91ce380",
          "evidence": "Centre-ring-outer-arrow hierarchy organises the framework.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 75,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019de09b-17d6-71ca-b6c4-8cedc9f6cac1",
          "evidence": "Accenture-proprietary radial wheel labelled in title and quote.",
          "framework": null,
          "confidence": 95,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "frameworkName": "Total Enterprise Reinvention"
        },
        {
          "matchId": "bf772b8c-5fc3-4a03-82e4-8814451c8741",
          "evidence": "Accenture proprietary framework",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 19:47:51.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "frameworkName": "Total Enterprise Reinvention"
        }
      ],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "Solution & Approach",
          "beatId": "019de09b-0d74-731a-b58c-3f00fe0b21ed",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Section 03 divider + Total Enterprise Reinvention framework slide.",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Action (Now What)",
          "beatId": "019de09b-0e0b-7407-ac9f-52d733da9f8b",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'How to ensure financial sustainability' + TER + three things.",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 20,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "019de09b-0ec5-7500-995b-0ff10b4012be",
          "evidence": "p20 quote 'TER isn't a to do; it's a to be' (Why+How wheel) then p21 'Three things to drive the company of the future' (What).",
          "position": 6,
          "objective": "Cast the vision (Why reinvent) then framework (How: digital core) then three pillars (What)",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 21,
      "type": "setup",
      "title": "The slide uses a numbered list format to present strategic initiatives.",
      "function": "present_solution",
      "rawType": "initiative_list",
      "block": null,
      "metadata": {
        "slideType": "initiative_list",
        "slideTypeCanon": {
          "name": "Initiative list",
          "slug": "initiative_list",
          "status": "active",
          "canonId": "019de52d-0caf-770e-9b91-b99239121f50",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 6,
        "textChars": 805,
        "nDataPoints": 0,
        "notes": "The slide uses a numbered list format to present strategic initiatives.",
        "elementsJson": [
          "action_title",
          "subtitle_text",
          "numbered_list",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:51.864+00",
          "seconds": 2.627,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/21",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-21",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Three things to lower overall and per unit costs and drive new revenue opportunities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 05:10:03+00",
            "model": "claude-code-default",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-a670-77ee-86f4-5ac815f77853",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.94,
            "x": 0.03,
            "y": 0.235
          },
          "kind": "list",
          "text": "01 Zero-Based Operations: Take a carte blanche approach to operations and network, Multi-wave / local delivery, Complete network redesign, Automation and robotics, Data and forecasting",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.864+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31bc867f-3369-4dcc-b63a-e824876a07d8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.94,
            "x": 0.03,
            "y": 0.67
          },
          "kind": "list",
          "text": "03 Digital First: Rethink technology as a competitive differentiator and meet future customer needs, Better overall CX, Applied AI, Analytics and dashboards, Cloud and lower TCO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.864+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "85dc2640-b54a-4aae-ad18-bd02d56de7e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.94,
            "x": 0.03,
            "y": 0.45
          },
          "kind": "list",
          "text": "02 Zero-Based Retail: Unless bound by regulations, consider a zero-based approach; no more corporate stores but greater coverage, Omni-channel experience, Plus one franchising, Partnerships, Local business support",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.864+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fb53936c-d9d7-4995-b1a2-7e66108cbddf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.65,
            "x": 0.03,
            "y": 0.12
          },
          "kind": "title",
          "text": "Three things to lower overall and per unit costs and drive new revenue opportunities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.864+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "005461fa-b080-4487-b6c7-ce2cbc4fdc29",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.94,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Three things to drive the post and parcel company of the future",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:51.864+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a8423d35-df7b-4eb3-bb97-99618bdd7665",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "The Rule of Three",
            "slug": "the-rule-of-three",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
            "version": 1,
            "bodyDocId": null,
            "description": "Ideas presented in threes are more memorable and satisfying",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "block",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-16e0-76ff-824f-71969939f33c",
          "evidence": "Three explicit numbered pillars (Zero-Based Ops, Zero-Based Retail, Digital First).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Three Pillars",
            "slug": "three-pillars",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
            "version": 1,
            "bodyDocId": null,
            "description": "Three major supporting arguments that are MECE and address key concerns",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "block",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-16fe-7539-b78a-49d565d34cfb",
          "evidence": "Three-pillar recommendation grid is the closing block.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 88,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Parallel Structure",
            "slug": "parallel-structure",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
            "version": 1,
            "bodyDocId": null,
            "description": "Using similar grammatical structure for related ideas",
            "familyLabel": null,
            "categoryName": "Loop",
            "categorySlug": "loop"
          },
          "agent": "Architect",
          "layer": "loop",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-171d-72db-bd8f-d175e887be3d",
          "evidence": "Pillars share identical formatting (theme name + bullets).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 70,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "019de09b-1684-756d-9a6e-90eaf63ae440",
          "evidence": "'Three things to drive the post and parcel company of the future'.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Closing Techniques",
            "slug": "closing-techniques",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
            "version": 1,
            "bodyDocId": null,
            "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-16a2-719a-8365-3b2cebbe75cc",
          "evidence": "Final synthesis pillar with explicit call to action.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 85,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "019de09b-16c2-7027-88c8-070bea82d443",
          "evidence": "Ghosted 01/02/03 numerals over each pillar.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 78,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "8f26bb76-ce8c-462c-a12a-a4bf82289ae6",
          "evidence": "Numbered list of strategic initiatives",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 19:47:51.864+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 21,
          "frameworkName": "list-presentation"
        }
      ],
      "arcBeats": [
        {
          "to": 22,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Impact & Next Steps",
          "beatId": "019de09b-0d92-76c6-833c-f111d3b57f54",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Three numbered pillars + author contact close.",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        },
        {
          "to": 21,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
            "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Action (Now What)",
          "beatId": "019de09b-0e0b-7407-ac9f-52d733da9f8b",
          "matchId": "019de09b-0db0-7477-b903-f731b5f99ae8",
          "beatType": null,
          "evidence": "'How to ensure financial sustainability' + TER + three things.",
          "position": 3,
          "isPrimaryArc": false,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 65
        }
      ],
      "loops": [
        {
          "to": 21,
          "from": 20,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "019de09b-0ec5-7500-995b-0ff10b4012be",
          "evidence": "p20 quote 'TER isn't a to do; it's a to be' (Why+How wheel) then p21 'Three things to drive the company of the future' (What).",
          "position": 6,
          "objective": "Cast the vision (Why reinvent) then framework (How: digital core) then three pillars (What)",
          "confidence": 72,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          }
        }
      ],
      "locked": true
    },
    {
      "page": 22,
      "type": "setup",
      "function": "front_matter",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 6,
        "textChars": 1088,
        "nDataPoints": 2,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "headshot",
          "paragraph",
          "subtitle_text",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 19:47:53.816+00",
          "seconds": 4.457,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5ca1-7489-b633-cb4450fbbed0/22",
        "deck": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0",
        "deckAnchor": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0#slide-22",
        "deckJson": "/decks/019dd923-5ca1-7489-b633-cb4450fbbed0.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.6,
            "y": 0.68
          },
          "kind": "disclaimer",
          "text": "This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.816+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "56c944b3-8c03-4b42-9f25-42d86bc20394",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.816+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "95b1355e-7c52-4819-9744-0232908eb9d3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.35,
            "x": 0.6,
            "y": 0.15
          },
          "kind": "paragraph",
          "text": "Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 738,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.816+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "04886a8a-5eff-48f8-87a6-492d785a87f3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.05,
            "y": 0.45
          },
          "kind": "paragraph",
          "text": "Mark Briganti\nPrincipal Director\nAccenture Post and Parcel Industry",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.816+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c45b8457-ac42-44f8-abee-33294f9016d6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.6,
            "y": 0.1
          },
          "kind": "title",
          "text": "About Accenture",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.816+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "649c7daa-9b1b-406e-b6f5-5341590e9a9d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Thank You",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 19:47:53.816+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f9446d51-c5cb-4c0d-b71a-8548962a2f8f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Closing Techniques",
            "slug": "closing-techniques",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
            "version": 1,
            "bodyDocId": null,
            "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "019de09b-173b-749c-acd3-84a41b2f1510",
          "evidence": "Author bio + 'Thank You' wraps the deck and provides the contact CTA.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 80,
          "extraction": {
            "at": "2026-04-30 22:55:50.927174+00",
            "model": "claude-cli",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 22,
          "arc": {
            "name": "The Consultant's Gambit",
            "slug": "consultants-gambit",
            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
            "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps",
            "description": null,
            "familyLabel": null
          },
          "from": 21,
          "name": "Impact & Next Steps",
          "beatId": "019de09b-0d92-76c6-833c-f111d3b57f54",
          "matchId": "019de09b-0cf6-747e-a5c7-4219f51e88e4",
          "beatType": null,
          "evidence": "Three numbered pillars + author contact close.",
          "position": 5,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 80
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 4,
      "label": "Situation & Context",
      "description": "Cover, Section 01 divider, Accenture credentials, 15-yr thought-leadership timeline."
    },
    {
      "from": 5,
      "to": 9,
      "label": "Problem & Complication",
      "description": "Section 02 'Cyclical and structural change' + Covid-then-decline + 'So what is happening?'"
    },
    {
      "from": 10,
      "to": 18,
      "label": "Evidence & Proof",
      "description": "Posts struggling, diversification flat, parcel-share loss, EV/EBIT gap, Amazon, supply-chain shift, ESG."
    },
    {
      "from": 19,
      "to": 20,
      "label": "Solution & Approach",
      "description": "Section 03 divider + Total Enterprise Reinvention framework slide."
    },
    {
      "from": 21,
      "to": 22,
      "label": "Impact & Next Steps",
      "description": "Three numbered pillars + author contact close."
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 4,
      "label": "Expert Witness",
      "description": "Establish Accenture as the authoritative voice on the postal & parcel industry"
    },
    {
      "from": 6,
      "to": 8,
      "label": "Pivot",
      "description": "Show Covid boom was a temporary plateau and the profit equation has shifted"
    },
    {
      "from": 10,
      "to": 12,
      "label": "Pattern Hunter",
      "description": "Stack evidence that Posts have failed to grow and must act on mail"
    },
    {
      "from": 13,
      "to": 15,
      "label": "Tale Two Worlds",
      "description": "Contrast incumbent Posts against specialists/integrators/marketplaces to expose the gap"
    },
    {
      "from": 16,
      "to": 17,
      "label": "Precedent",
      "description": "Use Amazon as the proof case that a different network model wins"
    },
    {
      "from": 20,
      "to": 21,
      "label": "Golden Circle",
      "description": "Cast the vision (Why reinvent) then framework (How: digital core) then three pillars (What)"
    }
  ]
}